08-09

08-09

POST GRADUATE PROSPECTUS

08-09

08-09
OF
FA S
H ION 08-09
PEARL ACADEMY OF FASHION
2 years PG Diploma Courses in
Fashion Business Streams 2008-10

TITLE ACRONYM LOCATION INTAKE

Fashion FM Delhi 30
Merchandising Chennai 30

Garment GM Delhi 30
Manufacturing

Fashion Retail FR Delhi 30

Jaipur 30
Chennai 30

Fashion Design FDIW Delhi 30

Indian Wear Jaipur 30

Textile Design TDHF Chennai 30

Home Fashion

Fashion Marketing FMG Delhi 30

Our Vision Statement

The Pearl Academy of Fashion’s core
purpose is to provide education and
service for the development of
society. The Academy is committed
to excellence, innovation, customer
satisfaction and development through
self and shared efforts.
Contents
2 Message from the Chairman

3 Message from the Group Director

4 Business of Fashion

6 Learning Fashion Business at Pearl

8 Exciting Career-Driven Journey

9 Truly Global

10 Garment Manufacturing

12 Fashion Merchandising

14 Fashion Retail

16 Fashion Design Indian Wear

18 Textile Design Home Fashion

20 Fashion Marketing

22 Education is a Process not a Product

24 Delhi Jaipur Chennai Facilities

26 Showcasing Talent to the World

27 Holistic Self-development

28 Industry Interaction

29 Scholarships

30 Placement

30 Admission Procedure

32 Advisory Board

33 Academic Board

33 Faculty

35 Visiting Faculty
 Message from the Chairman
Deepak Seth

The Pearl Academy of Fashion has a clear vision and focus for
developing professionally trained personnel for the fashion industries.
The Academy, indeed, is the only fashion educator in India that trains
manpower for every segment of the fashion industry chain: design,
merchandising, production, textiles, retailing, communication, make-
up.

The Academy provides a world-class environment and infrastructural

support for nurturing and grooming bright young people aiming to
be the future leaders in creative and business domains of fashion.

The growing status and reputation of the Academy is manifest in its

links with some of the most reputed institutions in India and around
the world. PAF today has a distinctive presence also in the spheres
of industrial consultancy, research and development, and the
training of working industry professionals.

Along with being a leader in providing professional education, the

Academy also prides itself in its serious commitment towards care
for the environment and social responsibility. The Academy firmly
believes in the equal rights of the individual, and constantly strives
for the personal development and growth of each individual it is
associated with directly or indirectly.

I am confident that, with the highly dedicated and motivated team,

the Academy will continue to be successful in defining new horizons
of excellence, commitment and customer satisfaction.

Our Quality Policy

Pearl Academy of Fashion is committed to provide
professional services associated with education and
training in the fields of design, business and technology
by adhering to international standards, which are
reviewed continuously for improvement to accomplish
consistent customer satisfaction. The Academy operates
as a team of motivated and competent professionals to
achieve these goals.
2 2
Message from the Group Director
A.K.G. Nair

The Pearl Academy of Fashion (PAF) was established in 1993 by the

Little People Education Society which is a statutorily registered body.
It has grown from 47 students in its first year to over 1,400 students at
3 campuses in Delhi, Jaipur and Chennai.

In 1995, the Academy entered into collaboration with Nottingham

Trent University (UK), so that the curriculum was internationally
compatible. The collaboration has made great strides and recently
the two institutions celebrated a decade of partnership, aiming to
be at the core of India’s fashion manpower development.

Change is thick in the air, with rising confidence levels of Indian fashion
industry. At Pearl, courses have been recast to adapt to the changes.
It is with a genuine sense of satisfaction and fulfilment that we present
to you our Prospectus for the Academic Year 2008-09. With six courses
at PG level (and six at UG level), the Academy offers a wide range
and variety of courses meeting the aspirations of different individuals.

Today, PAF enjoys a high stature as a prestigious provider of education

and training for the fashion and related sectors, with a number of
alumni in key positions in the industry all over the world. The Academy
takes pride in its high calibre faculty, outstanding track record in
student exchange, and international networking and placement.

We have achieved many milestones primarily through our stringent

adherence and commitment to high academic standards and
quality. As a result, the Academy ranks top-most among private sector
fashion institutions in the country.

We spare no efforts to provide the best possible environment and

guidance to nurture and nourish young and creative minds. As a
mark of our commitment, the Academy has newly instituted MERIT
SCHOLARSHIPS, details of which are given inside.

I hope you will find the Prospectus easy to understand. We are always
there to help you if you need any clarification or additional
information.

3
Business of Fashion

GLOBAL DIMENSIONS
The fashion industry is estimated to account for a worldwide
consumption of the value USD 1,200 billion (Mark Tungate, Fashion
Brands), comprising 66 percent clothing and the rest consisting of
footwear, jewellery, accessories and cosmetics. Developed country
markets like USA, EU, Japan, Canada, Australia, Northern Europe,
Switzerland, New Zealand together make up nearly 80 percent of
this consumption. However, the spotlight is now shifting to
consumption in rest of the countries, where prosperity is on the rise
and is leading to superior growth rates in fashion consumption
compared with that in the established markets.

Owing to the nature of fashion markets, the industry is highly brand-

driven as well as acutely segmented. Further, it is extremely
competitive now, with clothing being freely traded. Besides, a major
proportion of goods have a short shelf-life. This has compelled that
the consumption of the developed country markets is necessarily
met by manufacture in and supply from developing countries.
Besides, retailing is a very significant dimension of reaching the
consumer. The functions of merchandising, operations, marketing
and retailing, hence, constitute the frontend parts of a business which
transform the creative output of designers into wares that are
coveted by consumers in all parts of the world.

No matter where the goods are manufactured or retailed, the

industry is highly human-resources intensive and, therefore, relies on
strong management systems and practices, information-technology
driven operations, branding, marketing and communications,
strategic planning, human resources management and, further,
logistical management.

4
INDIAN FASHION BUSINESS
India is one among the principal suppliers of fashion goods to the world.
Until 2004, India’s potential was restricted owing to quota regulation of
textile and clothing trade. But since 2005, trade is liberalized and India is
on the path to realizing its true potential already, as the exports of 2006-
07 indicate. Moreover, all experts highlight that fashion markets will be
principally dominated by supplies from China and India.

The fashion market in India is itself growing phenomenally, clocking up

annual growth at 20-30 percent. Images Fashion reveals in its recent
yearbook that the clothing fashion and textile accessories market
touched above Rs. 98,000 crores in 2006, having enlarged from Rs 66,000
crores in 2002. Today, nearly 75 percent is estimated to be ready-to-
wear, of which only 25 percent is branded. Witness the number of foreign
brands, particularly luxury brands, that are making a beeline for the Indian
consumer. This is going to boost, with the Government allowing foreign
retailers to set shop in India.

In foreign markets, India has been recording phenomenal growth rates

in terms of textile and apparel exports. The industry’s confidence level
has so perked up that collectively the Indian textile and apparel industry
expects to reach a turnover of USD 110 billion by 2012, of the export
earnings will be Rs. 50 billion.

Put together, the domestic and foreign markets have generated a push
for fashion industry growth, reflected in a manufacturing and retail boom.
The modern fashion industry channels itself through modern retail formats
to reach the customer. As a result, the last decade has seen the
emergence of mall shopping among Indian consumers, especially in
the metros and big cities. Nearly 600 malls are already planned to
become operational in a few years time; very recently Reliance Industries
has launched USD 0.75 billion project for retail expansion in the country.
The retail industry has, therefore, fantastic growth potential for trained
manpower

THE PEARL INVITATION

The fashion industry is manpower hungry and will remain so for the distant
future. There is mobility, growth, opportunity, returns, prosperity - at start
fashion professionals typically earn more than Rs 2.50 lakhs pa; good
performers cross Rs 3.5 lakhs per annum within a year’s experience. World
over Indians are at the helm of several branded fashion companies. Not
just India, but also the world beckons Indian youth to join the fashion
industry and contribute to its accelerating prosperity. You should, indeed,
be there.

Pearl Academy of Fashion invites you to pick exciting options in fashion

management careers. It commits itself to preparing you for the best fit
with the industry, in line with your aspirations and expectations. It promises
you a learning experience that you will remember for all
your life.

55
Learning Fashion Business at Pearl
EVOLVING WITH THE INDUSTRY
Since inception in 1993, Pearl Academy of Fashion has focused on
fashion business and managerial education in both under-graduate
and post-graduate curricula.

There have been post-graduate courses of varying durations, in

keeping with the Academy’s avowed policy of educational provision
in line with industry needs, focused on merchandising, production,
fashion, retail.

With growth in industry maturity, the duration of studies has

lengthened as well as broadened. This goes to prove that the
Academy is very dynamic in adjusting and adapting to the changing
environment. Little wonder that its well-qualified post-graduates are
lapped up by the industry and the Academy enjoys very high
employability among reputed organizations. Even more interesting
is that a significant proportion of the post-graduate awardees have
launched their own businesses that are thriving successfully.

CURRENTLY AT PEARL
Fashion business management is streamed in six 2-year courses:
Fashion Merchandising
Garment Manufacturing
Fashion Retail
Fashion Design Indian Wear
Fashion Marketing
Textile Design Home Fashion
These courses lead to the Academy’s coveted PG Diploma.

Merchandising prepares you to join apparel and accessories

industries. Manufacturing focuses on garment production. Retail is
directed at the retailing sector. The Fashion Design course
emphasises entrepreneurship and business, along with technology
and design. Fashion Marketing aims to impart comprehensive
managerial skills for marketing, luxury & high – end fashion brands.
Textile design will place students in the home textiles and furnishings
sector.

There are over 300 students enrolled in PG courses at present and

nearly 600 persons have been awarded PG diploma in fashion
management streams since 1993 and are well placed in industry as
professionals in merchandising, production, fashion design and
retailing or as enterprise owners in India or abroad.

66
WORLD CLASS RESOURCES AND PARTNERS
With such far and wide employability, it is clear that the Academy
employs the best of faculty resources, trained, rich in industry
experience - so vital for professional courses, and fully committed to
continuing research and development. The faculty are groomed in
pedagogy, teaching and assessment to international standards. Our
delivery is supported by state-of-art machinery, equipment and
facilities. The Academy is partnered with some of the best institutions
in the world, as well as with high performers in the industry. There is
extensive use of intranet for academic delivery.

GIVING THE COMPETITIVE EDGE

In today’s competitive environment, professionals and managers need
to have strong entrepreneurial expertise to help them achieve success.
At Pearl students build on existing skills and knowledge to achieve a
substantial level of professionalism. Students enter employment
immediately upon graduation.

NURTURING UNIQUENESS
Our environment is very strongly focused on the individual. When
students join, they begin to work very closely with the faculty and with
their fellow students to develop their creative ideas. Our low student
to teacher ratio enables us to give close personal attention to each
student in class, through interactions, mentoring, project guidance,
and academic/ career counselling.

7
Exciting Career-Driven Journey
Learning at Pearl first starts with self- discovery and continues with
theory, information collection and analysis, project based execution,
finally ending with peer and faculty evaluation.
The Academy focuses on developing:

Clearly defined career goals

Students are encouraged to develop their ideas and share their
vision. The Academy helps to identify strengths and interests and
guides the choice of a career accordingly.

A holistic understanding of industry

The world of fashion is dynamic and fluid. At Pearl, regular curriculum
upgradation in keeping with changing industry trends ensures that
students know and understand the ever changing market trends
and customer needs.

Skills & concepts related to specializations

A multi-faceted development of relevant skills and concepts is
achieved through institutional activities and events like
PORTFOLIO - the annual fashion show

FABRIC FOLIO - the Textiles Trade Fair

SYNTHESIS - a public forum for presenting student dissertation

PEARL UTSAV- the annual extra-curricular festival

SPORTS DAY - an international conference

CONTINUUM - the annual sports event

OPEN WORKS – an exhibition of final works of Communication Design

& Textile Design students

FOUNDATION RECAP – a platform for display of material exploration

& design projects of Foundation Design students

Strength to withstand the stresses of a competitive

environment
Creative innovation and strong conceptual skills develop only in a
stress free environment. Yet stress is a reality of the work place. Stress
management courses are therefore an integral part of the guidance
programme at Pearl.

All curricula are designed to meet local and national needs, but
adopt global standards and practices to achieve learning. In
keeping with industry needs our subject range corresponds to the
process of the creation, production, promotion, marketing and
management of fashion.
8
Truly Global
important associates
The Academy is an institutional member of Important Associates
HONG KONG RESEARCH INSTITUTE FOR TEXTILES AND APPAREL, H.K.
London Center for Fashion Studies, (LCFS) UK
FICCI – HIGHER EDUCATION NETWORK (HEN), NEW DELHI
The world of fashion education is a global one, with seamless boundaries.
Apparel Export Promotion Council (AEPC)
We have strong academic connections internationally. As a result we
are able to synergise our strengths with those of our associates to provide
India Trade Promotion Organisation (ITPO)
a truly world class education.
Fashion Design Council of India (FDCI)
Our principal partners include National Retail Federation (NRF), USA
Nottingham Trent University (NTU), U.K
One of the top 10 institutions in the world of fashion education, NTU
Netherlands Senior Experts (PUM)
validates all our B.A. (Honours)courses. NTU has been our closest partner
since 1995.
German Development Corporation (GTZ)
LDT, Nagold, Germany
Export Promotion Council for Handicrafts
This is the only institution in Europe specializing exclusively in retail
(EPCH), New Delhi
education and training. LDT is set up by a consortium of some of the
most prominent retail organisations in the world. Pearl has a regular faculty
Indian Retail School, New Delhi
& student exchange scheme with LDT.

Hong Kong Polytechnic University (HKPU)

PAF and HKPU have partnered in the development of the portal
www.apparelkey.com, a website that offers comprehensive information
and sourcing solutions for both students and industry.
Opportunities to study abroad
Amsterdam Fashion Institute (AMFI), Netherlands
The Academy also encourages a global
Earlier known as the Hogeschool van Amsterdam. AMFI and PAF have
exposure for its students through exchange
regular student exchange programmes.
programmes with leading institutions in the
UK, Netherlands and Germany. Students
International Foundation of Fashion Technology Institutes (IFFTI)
graduating from the academy can opt for
PAF has been a member of this exclusive body since its inception in
study courses abroad for which counselling
1998. IFFTI consists of over 40 highly reputed fashion schools in India and
and facilitation are provided.
the world. PAF hosts the IFFTI secretariat on its premises.

Ravensbourne College, London

Quality, a priority
Partnership involves faculty & students exchange under the United
The Academy has attained national
Kingdom India Education & Research Initiative scheme.
and international repute as an industry
oriented, state-of-the-art educator.
Ryerson University, Toronto, Canada
It is the first fashion institute in India to
The partnership involves faculty & students exchange.
be certified under ISO-9001:2000.

Bunka University, Tokyo

The certification authenticates the
The collaborative agreement involves faculty & students exchange,
implementation of prevailing global
development of joint cultural initiatives, research etc.
standards and continuous improvement
mechanisms in the Academy.
NHL University, Netherlands
Partnership involves faculty exchange, student internship etc.

De mont Fort University, U.K.

Partnership involves faculty exchange, student internship etc.
9
Garment Manufacturing (GM)
Post-Graduate Diploma

AIM
duration This course aims to train students in the latest techniques and
Two Years, Aug 2008 to May 2010, technology in the garment manufacturing industry for production
4 Semesters functions.

eligibility
Graduate in any discipline SCENARIO AHEAD
The significance of production is paramount in today’s fashion world.
Productivity and quality are the two mantras for commercial success
location of any project. Production personnel are the keys to achieve this
Delhi success. As the customer has become very demanding in terms of
cost, quality and timely deliveries, the need for specialized people
in production is very high in the industry. This course is designed to
build a sound technical knowledge base for the students and
acquaints them with the tools for effective managerial decision
making. From this course the student stands to gain technical prowess
through advanced work study. The education methodology includes
classroom lectures, laboratory assignments and work shop simulation
of situations faced in the garment industry.

GETTING STARTED
The curriculum starts with basic concepts and knowledge in core
technical subjects, business, and allied studies - related to the
business of fashion. The first semester offers basic modules of learning
to provide a foundation. Accordingly, there are modules on
components of basic garments; elements of fashion, fibre/yarn types
and properties that they give to a fabric; a basic understanding of
merchandising functions; key aspects of production, such as cutting,
sewing, finishing and management principles. Verbal, written and
business communication skills of the students are honed throughout
the semester.

10
BUILDING-UP KNOWLEDGE AND SKILLS
The second semester initiates the build-up of core manufacturing
knowledge and skills such as advanced production systems, latest
machinery and technology, advanced understanding of weaves and
knit, garment washing, cost-control, research methodology. Written and
verbal communication skills are emphasized.

SUMMER PLACEMENT – INTERNSHIP

After the second semester the student undergoes an Internship in the

Garment Manufacturing
industry, for which arrangements are made by the Academy. This
exposure generates a rationality and pragmatism and encourages them
to correlate classroom learning with what happens in the industry.

ADVANCED LEARNING
The third semester follows the internship with an analysis of best practices
in the industry in the areas of materials management, production
planning and control, plant lay-out, product analysis and operational
planning, quality assurance, CAD / CAM and human resource
development.

ORIGINAL APPLICATION
In the fourth, which is also the final semester, the student undertakes a
mentored individual project which integrates and applies all learning
from the programme. This project is designed to allow for a holistic
application of learning and the students will need to do a factory set up
project including financials. It gives them an opportunity to undertake
an application that calls them upon to exert knowledge and problem-
solving skills in manufacturing and technology. The best dissertations
receive special awards and such awardees have an opportunity to
present their works to the industry at a public forum.

CAREERS
After this qualification, students are ready to join the domestic and export
garment industries as Production Managers in small operations and as
Asst. Production Managers and Production - in charge in large operations.

11
Fashion Merchandising (FM)
Post-Graduate Diploma

AIM
duration This course aims to train students comprehensively with concepts,
Two Years, Aug 2008 to May 2010, practical skills and techniques required by professional Fashion
4 Semesters Merchandisers.

eligibility
Graduate in any discipline SCENARIO AHEAD
In the global fashion industry, merchandising is a specialist function
that involves a high level of planning and systems. Merchandisers
location liaise between the market and business end of fashion outside the
Delhi, Chennai organization and the creative and production ends within. They are
involved in business planning & analysis, buyer management, and
order fulfillment. Merchandisers are also required to steer product
development, thereby enhancing competitiveness through the
value addition route. With the tremendous growth of the apparel
industry domestically and overseas, current industry trends clearly
indicate a huge requirement of professionally trained merchandisers.
The Fashion Merchandising course fulfills this need in the Apparel
Industry.

GETTING STARTED
The curriculum starts with basic concepts and knowledge in core
technical subjects, business, and allied studies - related to the
business of fashion. The first semester offers basic modules of learning
to provide a foundation. Accordingly, there are modules on
components of basic garments; elements of fashion, fibre/yarn types
and properties that they give to a fabric; a basic understanding of
merchandising functions; key aspects of production, such as cutting,
sewing, finishing; and management principles. Verbal, written and
business communication skills of the students are honed throughout
the semester and applied across modules.

12
BUILDING-UP KNOWLEDGE AND SKILLS
The second semester initiates the build-up of core merchandising
knowledge and skills such as assembling of garments from components;
understanding of merchandising systems, advanced understanding of
weaves and knits; garment washing; research methodology; and
principles of accounting and financial management. Communication
skills continue to be emphasized as are subjects such as trims and
accessories used for apparel; human resource development; textile and
apparel testing and standards and quality assurance.

Fashion Merchandising
SUMMER PLACEMENT – INTERNSHIP
After the second semester the student undergoes an Internship in the
industry, for which arrangements are made by the Academy. This
exposure generates a rationality and pragmatism and encourages them
to correlate classroom learning with what happens in the industry.

ADVANCED LEARNING
The third semester follows the internship with an analysis of best practices
in the industry in the areas of international marketing and trade;
advanced merchandising applications; supply chain management and
management information systems (MIS).

ORIGINAL APPLICATION
In the fourth, which is also the final semester, the student undertakes a
mentored individual project which integrates and applies all learning
from the course. This project is designed to reflect real life working
situations. It gives them an opportunity to undertake an application that
calls them upon to exert knowledge and problem-solving skills. The best
dissertations receive special awards and such awardees have an
opportunity to present their works to the industry at a public forum.

CAREERS
After this qualification, students are ready to join the domestic and export
garment industries, accessories makers and other fashion segments as
Buyers, Merchandisers, Co-ordinators, Product Developers.

13
Fashion Retail (FR)
Post-Graduate Diploma

AIM
duration Modern retailing has significant front end managerial tasks such as
Two Years, Aug 2008 to May 2010, in merchandising, customer relations, shop floor management, visual
4 Semesters merchandising, ware housing, store management. The course
prepares students with the competences to man these functions
for executing such tasks.
eligibility
Graduate in any discipline

location SCENARIO AHEAD

Delhi, Jaipur, Chennai
Retail is one of India’s largest industry, accounting for over 10% of
the country’s GDP and around 8% of the employment. It is one of
the fastest growing, most dynamic segments of the economy. The
whole concept of shopping has altered in terms of format and
consumer buying behaviour, ushering in a revolution of modern
shopping in India. Accordingly, the retailing industry in India,
estimated at INR 9,300 billion (2003) is expected to grow 5% p.a. and
organized retailing is estimated to be on its way to becoming an
astounding INR 1,000 billion by 2010.

GETTING STARTED
The course starts with an introduction to the retail industry and the
various existing and future retail models and to the basic elements
of the fashion market. The main areas of learning are retail strategy,
retail merchandising, and marketing and its relation to retail.
Technical skills are given a strong foundation through basic inputs
on fabrics and garments. Emphasis is also laid on developing
communication skills.

14
BUILDING-UP KNOWLEDGE AND SKILLS
As the course progresses, additional emphasis is given to application of
the accumulated skills and knowledge of special focus areas such as
store planning, retail promotions, retail market analysis and marketing,
consumer behaviour analysis, retail buying and merchandising, visual
merchandising, using specialized retail software wherever required. You
also continue to enhance your knowledge of garment patterns and
acquire competence in an international language, viz, German. By
semester three, the focus is on skills and knowledge acquisition through
project-specific research and exploration. You move into areas relevant
to retail specialism, combining sound managerial expertise with
entrepreneurship skills in terms of store design and operations, IT
applications, and relevant organizational and legal aspects of the retail
business

INDUSTRY EXPOSURE AND APPLICATION

The learning is completed with industry internship and the final dissertation
in the last semester. The internship gives exposure to a realistic hands-on
experience of retailing skills and techniques. This is followed by a
Dissertation Project that demonstrates understanding and learning, and

Fashion Retail
ensures that you apply your skills and knowledge to find solutions to
defined problems in the retail industry. The best dissertations receive
Special Accruals and such awardees have a further opportunity to
present their work to the industry at a public forum. There is also an
option to go to Germany on an exchange scheme in operation with
LDT, Nagold, an internationally reputed retail academy closely tied with
Pearl, where you may acquire exposure to international standards of
retailing.

CAREERS
Retail merchandisers are responsible for ensuring that right products
appear in the right store at the right time and in the right quantities. This
involves accurately forecasting trends, planning stock levels and
monitoring performance. Department Managers oversee the sales and
manage stores, plan advertising campaigns and sales promotions, hire
and train personnel, control inventories, draft budgets, and recommend,
establish, or implement store procedures and policies. Managers may
also oversee the remodelling of a store, plan store layouts and design
displays, decide selling strategies, and represent the store in negotiations
with manufacturers. Visual Merchandisers are responsible for
conceptualizing, designing and implementing window and in-store
displays. Visual Merchandisers must combine their artistic flair and
creativity with technical know-how to set up appealing displays.

15
Fashion Design Indian Wear (FDIW)
Post-Graduate Diploma

AIM
duration The fashion industry has large scope for small businesses to operate;
Two Years, Aug 2008 to May 2010, but the industry is complex and dynamic, and business owners or
4 Semesters managers must combine competencies in design, manufacture and
management to be successful. The course sets such a focus and
has a strong accent on entrepreneurship. It aims to prepare
eligibility technically qualified professionals to co-ordinate related activities
Graduate in any discipline in areas of design manufacture, and management with a product
bias towards Indian/ethnic apparel.

location
Delhi, Jaipur
SCENARIO AHEAD
The fashion sector is very large in India, but organized sector
accounts for a mere 25 percent and the rest is serviced by small
and medium businesses. A large proportion is occupied by the Indian
style segment, not only in the Indian market, but also abroad where
Indians are concentrated. Indians will always consume a mix of
Western and Indian Fashion wear and as, overall prosperity is rising,
this segment is also booming.

GETTING STARTED
This programme correlates design and technology with practices in
the Indian-style fashion industry. To develop the requisite skills and
understanding indispensable for a trained professional, the first broad
areas of study and practice are in design covering fashion illustration
and CAD, design process and associated technical skills such as
pattern making, draping, garment construction, and fabric study.
Introduction to Indian crafts and costumes, and creative textiles is
also given.

16
BUILDING-UP KNOWLEDGE AND SKILLS
During Semesters 2, 3 related skills in manufacture and management
are nurtured and developed. The importance of design and technical
innovation is further enhanced.

Each module at this stage enables students to conceive creative and

functional clothing, based on the vast and rich pool of Indian clothing,
and suitably linked to Indian crafts and costumes, making intelligent use
of the latest technologies and materials. Students are required to

Fashion Design Indian Wear

experiment innovatively with a variety of textiles; special focus is given
to pattern making and construction techniques relevant to Indian wear;
and emphasis is placed on ethnicity in design.

Computer skills provide an added dimension to the students’ learning.

To understand industry in its entirety, the areas of marketing and retail,
production control and planning, intrinsic to success in the field, are
emphasized. These aspects dictate the commercial viability of a
business. Students get to integrate their knowledge with commercial
practices and market requirements.

INDUSTRY EXPOSURE AND APPLICATION

Training culminates in an industry Internship, which exposes students to
the practical aspects of design, manufacture, costing and business
operations. Students conduct surveys, study market categories and
design traditional outfits appropriately. In your final portfolio you
showcase your work as well as develop products for a specific market
segment, demonstrating your independent design philosophy and style,
saleability and commercial viability.

CAREERS
After successful completion of this programme, students could seek
employment opportunities as designers, sampling managers, production
planners, product developers, fashion stylists.

17
Textile Design Home Fashion (TDHF)
Post-Graduate Diploma
duration
Two Years, Aug 2008 to May 2010,
4 Semesters
eligibility
Graduate in textile technology/
engineering, home science with
textile/ clothing, merchandising;
Graduate in any other discipline
preferably with experience in textile
industry or with exposure in textile
business.
location
Chennai
18
AIM
To prepare professionals for the textile and made-ups industries, with
creative, technical, product development capabilities and
merchandising exposure.
SCENARIO AHEAD
The textile industry is the backbone of home furnishing and apparel
segments and accounts for nearly 1/3rd of India’s export earnings.
Since the post MFA phase and globalization of trade, this discipline
provides unlimited opportunities to take up lucrative, creative careers
as home furnishings, home textiles and fashion fabrics designers/
merchandisers in weaving, printing, made-ups, embroidery and other
surface ornamentation industries
GETTING STARTED
The first semester will orient students to the basic Elements of Design,
Visualization & Drawing techniques, Photography, Nature Studies
and Conceptualization through Design Process. An introduction to
elementary weaves, textiles science and fabric ornamentation in
this phase provides an understanding of basic knowledge and skills
for textile structures, processes and materials through studio
practicals and design explorations.
BUILDING-UP KNOWLEDGE AND SKILLS
In the second semester, students are given intermediate-level training in
weaving, printing, surface and print design, and fabric science which
includes fabric costing and sourcing. Other modules are textile CAD for
graphics and textiles, and communication skills.

Textile Design Home Fashion

SUMMER PLACEMENT – INTERNSHIP
After the second semester the student undergoes an Internship in the
industry, for which arrangements are made by the Academy. This
exposure familiarizes the students with the actual atmosphere and work
culture of the textile industry.

ADVANCED LEARNING
During semester 3, students are exposed to design development areas
through advanced modules on weaving, home product development,
printing and value addition and are directly related to construction and
pattern making for prototype development. Related subjects on
production methods, quality assurance, merchandising, retailing, supply-
chain management help to round off holistic learning and to develop
entrepreneurial skills.

ORIGINAL APPLICATION
In the fourth, which is also the final semester, the student writes a research
report on any textile-related problem area and, thereafter, undertakes
a mentored individual 10-week diploma project which integrates and
applies all learning from the programme. The project aims to produce a
creative, well-informed and motivated professional with the ability to
analyse, synthesise and conclude various complex issues related to
design, planning and technical management. The best projects receive
special awards and such awardees have an opportunity to present their
works to the industry at a public forum.

CAREERS
On completion, students will have career prospects as home furnishing
and fabric designers, design coordinators, managers, home textile
merchandisers and buyers with home textiles and furnishings producers,
made-ups manufacturers, embroidery and surface ornamentation
houses.

19
Fashion Marketing (FMG)
Post-Graduate Diploma

AIM
duration This course is exclusively designed and globally benchmarked to
Two Years, Aug 2008 to May 2010, train students in advanced, comprehensive managerial skills and
4 Semesters techniques for fashion marketing. The course emphasizes on intensive
theoretical and applied training in core areas of fashion marketing,
fashion and luxury brand management, global fashion industry and
eligibility other components of fashion value chain.
Graduate in any discipline

location SCENARIO AHEAD

Delhi
Indian fashion Industry is moving up the fashion value chain and
witnessing expansion of domestic and global fashion brands. Fashion
industry is one of the most dynamic, challenging and fastest growing
sector in India as well as globally. The large number of leading global
fashion brands are already in India i.e. Louis Vuitton, Tommyhilfiger,
Espirit, Gucci, Nautica, Christian Dior, Chanel, FCUK etc. and many
others are planning to enter India. FDI in retail is going to further fuel
the revolution. The changing market conditions have bolstered the
demand of highly competent fashion marketing professionals who
can take
up key positions in fashion marketing, brand management and
related areas.

GETTING STARTED
The curriculum starts with basic concepts and knowledge in core
technical subjects, business, and allied studies – related to marketing
& business of fashion. The first semester offers basic modules of
learning to provide a foundation. Accordingly, there are modules
on fashion marketing, basic merchandising, components of basic
garments; elements of fashion, fabric knowledge; pattern
appreciation; key aspects of retail management; understanding
consumer behavior.

2020
Verbal, written and business communication skills and computer skills of
the students are honed throughout the semester and applied across
modules.

BUILDING-UP KNOWLEDGE AND SKILLS

As the course progresses, the focus is on intellectual stimulation and
holistic development through case studies and projects. Fashion
marketing acumen is developed through the modules like marketing
research skills, retail merchandising, IT application in marketing and
retailing, fashion advertising, sales/distribution management; principles
of accounting/financial management.

Fashion Marketing
INDUSTRY EXPOSURE AND APPLICATION
After the second semester the student undergoes an Internship for two
months in the fashion industry, for which arrangements are made by the
Academy. This exposure encourages the correlation of classroom
learning with what happens in the industry. The students get realistic
hands on experience in fashion marketing skills and techniques.

ADVANCED LEARNING
The third semester follows the internship with an analysis of best practices
in the industry in the areas of global fashion marketing; fashion and luxury
brand management, fashion forecasting and product development;
advanced merchandising applications; supply chain management;
strategy; management information systems (MIS), introduction to
communication design and fashion value chain analysis. In the fourth,
which is also the final semester, the student undertakes a mentored
individual project which integrates and applies all learning from the
course. This project is designed to reflect real life working situations. It
gives them an opportunity to undertake an application that calls upon
them to utilize knowledge and problem-solving skills. The best dissertations
receive special awards and such awardees have an opportunity to
present their works to the industry at a public forum.

CAREERS
After this qualification, students are ready for excellent placement in
domestic and global fashion and luxury brands as astt. brand manager
/ fashion marketing executive / management trainee and move up in
the ladder to become brand manager / marketing manager.

21
Education is a Process not a Product

As students pursue their goals at Pearl, they spend time with faculty,
peers and on their own learning, reflecting, creating and sharing
ideas.

Learning at Pearl is experiential and project based:

Students undertake numerous practical projects, some real life, which
provide for creative opportunities and pragmatic outcomes.

Involves teamwork and peer evaluation:

Lectures and talks are only to the extent necessary. Tutorials, self
and peer assessment, discussions and community interactions drive
the learning pathway.

Encourages research and self study:

Individual projects encourage students to initiate research and self
study. They receive a variety of inputs and use these to independently
carry decisions to a conclusion.

2222
Emphasises industry relevance:
The Academy sponsors field trips and off campus workshops. Course
tutors and industry experts mentor and monitor industry internship. Visiting
professionals, industry projects and design competitions help sharpen
existing skills and knowledge. Students conduct seminar presentations
during the final semester; where appropriate industry experts critically
evaluate the nature and direction of their work.

Inculcates life skills:

Students are encouraged to voice their opinions in open and frank
discussions. Crucial life skills such as communication, negotiation and
an appreciation of diversity are developed. In addition, a strong
mentorship and guidance programme delivered through the Course
leader, Course Coordinator and Student Counsellor supports learning
inside and outside the classroom.

23
23
Facilities Delhi, Jaipur, Chennai

Delhi is recognized as the fashion capital of India. It has led India’s

export foray in the fashion markets of the world and accounts for
nearly 40 percent of the country’s apparel export. Delhi’s central
location serves as hub to a vast cottage sector spread in its hinterland
over Rajasthan and Uttar Pradesh where embroidery and surface
crafts excel. Their influence on Delhi’s rise as fashion metropolis is
profound, and, moreover, historical dating back several centuries.
Delhi is also in the fore-front of the retail revolution that India is
currently experiencing.

Pearl Academy of Fashion was born in Delhi and is today located at

Naraina, an erstwhile garment manufacturing strong-hold of the city.
Spread across Seven buildings, the Delhi Centre houses a plethora
of facilities; these provide the necessary infrastructure to run courses
effectively. Design Studios, Drawing Studios, Art Rooms, Pattern
making Studios, Sewing and Cutting Labs, Weaving, Knitting, Printing
and Embroidery labs, Visual Merchandising lab, Photography Lab
and Make-up Lab- all add to a holistic learning experience.

24
THE COMPUTER LABS
These have a combined strength of around 200 computers with the
latest software and hardware to enable your training on digital word
processing, textile design, garment design, multimedia etc. besides
specialized apparel industry software such as Gerber, Tukatech,
Colorado, etc.

THE LIBRARY
This houses more than 5,000 volumes of books and 1,200 bound
volumes of international periodicals and journals, which are regularly
updated. Other reference material in the Library include current
Indian and international periodicals and journals, forecast
magazines, daily clippings from leading newspapers, CDs, Video
tapes, and slides. The library is electronically organized using the
international standard OPAC system

THE RESOURCE CENTRE

This is a storehouse of comprehensively listed and neatly displayed
samples of fabrics, garments and accessories. Specimens of
garments by Indian and foreign designers and by PAF students are
also on permanent display at the Resource Centre.

HOSTEL ACCOMODATION
In order to facilitate the stay of 1st year outstation students, the
Academy offers limited hostel facilities in Delhi, Jaipur and Chennai
for girls only. The hostel offers a comfortable living environment
supervised by a lady hostel warden, who is assisted by housekeeping
staff. Security arrangements are also closely monitored here. Hostel
accommodation is available strictly on a ‘first come first served’ basis.
Application for hostel accommodation is received separately.
25
 Showcasing Talent to the World

Our students receive unique opportunities annually to present their

work to a wide audience through exhibitions and seminars.

PORTFOLIO
Each year, the students of Fashion Design show case their final collection
at a public ramp event called “PORTFOLIO”. At this event, counted proudly
among all prestigious fashion events,, dignitaries from government and
business, and families of students from the audience. Fashion Designers
and media spot budding talent. Television Channels interview the
achievers who are conferred awards in different category. Print media
covers the event extensively.

FABRIC FOLIO
The Tex-Style Fair is an annual event organised by the International Trade
Promotion Organisation of the Ministry of Commerce & Industry to
showcase Indian textiles to the world. It is attended by 3000 buyers from
across the globe. The Academy sets up each year, at the invitation of
ITPO, pavilion – “FABRIC FOLIO” – to showcase hundreds of samples of
innovative fabrics collected from industry all over India by the textile design
students. The students also develop own samples along the fair’s theme
and trends, as well as exhibit the samples resulting from different projects
undertaken in the course. The pavilion is set up and manned by students
who conduct visitors through the display.

PEARL UTSAV
“All work and no play make jack a dull boy”. Indeed, in the creative
disciplines, extra-curricular activities are closely linked with the formal
curriculum. “Pearl Utsav” is an event organised annually by students to
serve as a platform for demonstrating talent in music, drama, dance and
other performing arts. The event is organised by PLANCLAN, a student
body. Talented students also have opportunities to represent the Academy
at various institutional festivals / events held locally and elsewhere in India.

CONTINUUM
Creativity knows no boundaries, no limits. Ideas from a continnum…….
Every two years, the Academy organised an International Conference –
“CONTINUUM”, inviting distinguished design professionals from all over the
world to speak on current themes and topics. CONTINUUM 06 focused on
“Global Fashion Leadership: Evolving Directions and Future Perspectives”
with 12 out of 18 speakers coming from overseas. Students play a very
important role in the conduct of Continuum and contribute creatively to
the promotion, communication, exhibition and display needs of the
occasion. There are opportunities galore for students to interact with the
invited speakers. Next Continuum is scheduled in 2008.

26 26
SYNTHESIS
At this forum, students pursuing business courses are provided platform
to present their final research project to the business community in a
highly professional setting. Recipients of “Innovative Research Award”,
“Outstanding Research Award” and “Practical Research Award”
make formal presentations and address queries raised by industry
members. All students have a chance to exhibit their work as posters
and to interact with industry visitors on a one-on-one basis.

OPEN WORKS
At this forum Communication Design & Textile Design students get to
showcase their creative talents, research project and final collection
to highly enlightened audience. All Students are afforded an
opportunity to exhibit their work and in the end receive awards for
the “Most Innovative Collection”, “Best Design” and “Best
Development”.

FOUNDATION - RECAP
Each year Foundation-Design students are provided with a platform
to display their material exploration & design projects. A 6-day design
exhibition is held in a famous Art Gallery – India Habitat Centre. The
Art & Design fraternity appreciated the displayed work of Foundation
students and it received substantial media coverage.

Holistic Self-development
When students are ready to get involved with activities that offer a
balance to the demands of academic life, there is a choice of a variety
of student run, co-curricular activities such as sports, meditation camps,
river rafting, trekking, camping trips etc.

PLAN CLAN
Student activities are managed by a student body called Plan Clan,
which consists of student volunteers and nominees, who are guided by
nominated faculty members The following clubs fall under the Plan Clan
umbrella, and should you be successful in joining PAF, you would do well
to join any (or some) of these

Cultural Club

Dramatics and Literary Club

Music and Performing arts Club

Movie Club

Adventure and Sports Club

Lectures, exhibitions, performances and festivals offer enriching

experiences outside the classroom. Students are instilled with a sense of
intellectual wonder and aesthetic experience.
27
Industry Interaction: Employers and Sponsors

PAF and all its academic programmes are extensively integrated

with industry through :

• Mandatory industry internships and dissertation projects

• Practicing managers are visiting faculty
• Real life classroom projects
• Seminars and training workshops for industry personnel
• Research and Consultancy projects in design, product
development, production, finishing, retail, forecast, craft sector etc.
• National and International Conferences organized by PAF
• Participation in trade fairs
• Industry sponsored consultancy projects for students and faculty
• Government sponsored research projects, consultancy works,
training sessions and cluster development programmes.

Scholarships
Merit Scholarships
The Academy has instituted one Merit Scholarship in each course

industry scholarship
House of Pearl Fashion Ltd.
Richa & Co.
Shahi Exports
with at least 25 enrolments at all Centres to the enrollee who registers
the best performance through all pertinent admission tests and the
interview, subject to minimum requirements of performance.
The Scholarship waives payment of tuition fee only. The waiver is
granted in the first year, and carries on in the second year on condition
that the awardee’s academic performance in the first year meets
the prescribed standards of achievement.

Modelama Exports
In the event the waiver is withdrawn in the second year, tuition fee
becomes payable; however, the Academy will facilitate the student
InStyle Exports
an educational loan from Punjab National Bank at a modest interest
rate and comfortable repayment period. Such facilitation is also
Shah Kalyan Trust
available to the awardees in the first year to cover other payable
fees/charges, should it be so desired.
Gujralsons

Industry Scholarships
There are a few scholarships sponsored by reputed companies (top
left) for meritorious, financially deserving students. The scholarships
are awarded to such students who lack adequate financial means
but have demonstrated strong academic performance. The term of
scholarship is for one year and an application is to be made for
each year in January after the results of the August-December
semester are declared.

Komal Kanuga Memorial Scholarship

Worth Rs. 50,000/ annum instituted by Mrs. Leela Kanuga, Vice
president, Li & Fung India Pvt. Ltd.

28
 Placement

The Academy has a strong and successful placement record for its
graduates. All industry placements, including industry internships, are
handled through a centralised Industry Relations Department. The
industry participates regularly in the campus placement services of the
Academy, and organisations that wish to take part in the Academy’s
placement programme are notified the dates for campus selections,
normally six weeks prior to the completion of the course. The Industry
Relations Department also facilitates and coordinates Industry Internship,
field visits, and liaison with the industry for research-related activities.

OVERSEAS COMPANIES
BILL BLASS • BRANDIX • CARREFOUR INDIA • COLBY INTERNATIONAL •
CASCADE ENTERPRISE • CREW BOS PRODUCTS LTD • DONGINA INC •
FEDERATED MERCHANDISING GROUP • GAP INTERNATIONAL • HAUS MOD
• H&M INTERNATIONAL • JUST URBAN • KARSTADT QUELLE FAR EAST CO
• LI & FUNG • LINMARK • MAS INTIMATES • MONSOON • NORWEST
INDUSTRIES • TRIBURG • TUKA TECH INC • TWSGO INT • WILLIAM E CONNOR
& ASSOCIATES LTD •

DESIGNER/FASHION HOUSES
ANJANA BHARGAVA • ANJU MODI • ASHIMA & LEENA SINGH • ASHISH
SONI • DAVID ABRAHAM • GUNJAN & RAHUL SIRALI • GITANJALI KASHYAP
• JATTIN KOCHHAR • JJ VALAYA • KARUNA KHAITAN • MANAV GANGWANI
• MANDIRA WIRK• MANJU & BOBBY GROVER • MONISHA BAJAJ & CO. •
MUNCH DESIGN WORKSHOP PVT. LTD. • NIKKI MAHAJAN DESIGN STUDIO
• POONAM BHAGAT • PRATAP DESIGN STUDIO • PUJA NAYYAR • RINA
DHAKA • RITU BERI • RITU KUMAR • ROHIT BAL • SHANTANU & NIKHIL •
SHOBHANA & VIJAY ARORA • SUNIL’S STUDY@STUDY BY JANAK • SUNEET
VERMA DESIGN PVT. LTD. • VARUN BAHL • VALLAYA DESIGN CO. PVT. LTD.
• VIDHI SINGHANIA • ZUBAIR KIRMANI •

RETAIL ORGANIZATIONS
CANTABILL • BIZARR • SHOPPERS STOP • PANTALOON • LIFESTYLE • EBONY
• TOMMY HILLFIGER • NIKE • MANGO • CIE • BLACKBERRY • FREELOOK
•REEBOK INDIA • RAYMOND • WILLS LIFESTYLE • LIBERTY • KIRTILAL KALIDAS
• RPG • GLOBUS ETC. • WESTSIDE TRENT LTD. •

DOMESTIC COMPANIES
ACME CLOTHING PVT. LTD (PROVOGUE) • ARVIND BRANDS • BOMBAY
DYEING • BOUTIQE INTERNATIONAL PVT LTD • CASCADE • CUE DELHI •
DCM BENNETON • DYNAMIC FASHIONS PVT. LTD. • FUSION CONSULTING
SERVICES • GAURAV INTERNATIONAL • GINNI FILAMENTS LTD. • GUPTA
EXIM • IMPULSE INDIA • INSTYLE EXPORTS PVT. LTD. • ITC LTD • JYOTI
APPARELS • KANT KOTTON • KALAMKARI DESIGNS LTD • K. DHILLON &
CO. • KARIGAR • LINTAS INDIA (WORLD WIDE) • MADURA GARMENTS •
MAFATLAL • MARAL FASHIONS (BUDDY DAVIS) • MARAL OVERSEAS LTD. •
MATRIX CLOTHING • MAYA EXPORTS • MODELAMA EXPORTS • MOHAN
CLOTHING PVT. LTD. • NAHAR SPINNING MILLS • NEWTIMES • ORIENT CRAFT
• ORIENT FASHIONS • HOUSE OF PEARL FASHIONS LTD. • RADNIK EXPORTS
• RATHORE & CO. • RICHA & CO • SHAHI EXPORTS • SPL INDUSTRIES LTD.
• SATYAPAUL • TAFFLES EXPORTS PVT. LTD. • TCNS CLOTHING ‘W’ • TEXPORT
INDUSTRIES LTD. • USHA FAB •

29
 Admission Procedure

Given the rigour of teaching and learning, through which the Academy
strives to steer students to the defined graduate profile, we look out
for talented, intelligent, ambitious students, who are prepared to put
in only their best efforts to build up a fulfilling career - young people
examination centres with all-round abilities, who show the energy, the potential and the
commitment to be the industry captains of tomorrow. So when we are
assessing you, we will be particularly evaluating your career focus,
New Delhi
your creative and aesthetic sense, your level of commitment and
Pearl Academy of Fashion,
energy, your potential as a team member, your ability to handle stress,
A 12/13, Naraina Industrial Area.
and of course, your communication skills. For this purpose, every
Phase II, New Delhi 110028
applicant, whose eligibility is proven, passes through an entrance test,
other screening methods and an interview. Those candidates, who
Jaipur
register strong indications of both proficiency and aptitude, are
Pearl Academy of Fashion,
selected in order of merit, subject to the overall intake.
Plot No B, Sahakar Marg, Jaipur 302001

Chennai
Pearl Academy of Fashion,
TESTS FOR FM, GM, FR, FMG
82, Sterling Road, Nungambakkam, Candidates answer a 60 minute General Proficiency Test (GPT) in
Chennai 600034 English language to demonstrate their proficiency in language
(comprehension, vocabulary, expression), mathematics
Kolkata (10th standard), logic, etc.
St. Xavier’s College, 30 Park Street,
Kolkata 700016 Candidates who answered any AIMA-MAT tests held in the twelve
months prior to the date of the Academy’s entrance exam (see
Mumbai instructions in accompanying Declaration Form) and had scored at
PV Polytechnic, SNDT Women’s University, least 500 will not have to appear in the GPT. Successful candidates
Sri Vithal Das Vidya Vihar Campus, from the GPT and eligible AIMA-MAT scorers will be called for further
Juhu Road, Santa Cruz, Mumbai 400049 screening consisting of group discussion and individual interview.

Lucknow
MontFort Inter College, TESTS FOR FDIW, TDHF
(Formerly Mahanagar Boys’ Inter College) Candidates answer the same General Proficiency Test (GPT) as above.
Mahanagar, Lucknow 226006 AIMA-MAT participants with qualifiers as above will be exempted from
taking the GPT.
Chandigarh
DAV Model School, Sector 15A, However, all candidates have to appear in the Design Aptitude Test
Chandigarh 160015 (DAT), which examines a candidate for aptitude in perception,
illustration, drawing, visualization, colour sense, etc. Successful
candidates from GPT/AIMA-MAT and DAT will be called for Situation
Test and interview. The Situation Test is a group activity in which you
will have to collaborate with other candidates to implement a design
brief with provided materials within a stipulated duration of time.
....................

....................

Delhi : Group Director Jaipur : Director Chennai : Director

Mr. A.K.G.Nair Mr. Arindam Das Mr. S. Ramalingam,
A21/13 Naraina Industrial Area Plot B, Sahakar Marg, 82, Sterling Road, Nungambakkam,
Phase II . New Delhi 110028 Jaipur 302001, Rajasthan Chennai 600034
T 011- 25708576/41417693-94/25703451 T 0141- 2743175 T 044-42664450
E counsellor@pearlacademy.com E info@jaipur.pearlacademy.com E info@chennai.pearlacademy.com

30
333556
HOW DO YOU APPLY?
Application Forms GENERAL NOTES
The Prospectus and Application Form are available at the
Academy’s counter against payment of Rs. 1000/- by cash or
crossed demand draft. In case you download the Application Form • Your Examination Roll number will normally be
communicated to you by mail. However, just
from our website www.pearlacademy.com your completed
in case you do not receive your Roll number
Application Form must be accompanied by a crossed Demand
up to 4 days before the date of the entrance
Draft for Rs. 1000. Outstation candidates can obtain the Prospectus
exam, you are advised to contact us.
and Application form by sending a crossed Demand Draft for Rs.
1150. The Academy will send the forms on receipt of such request
(accompanied by the Demand Draft) by registered post. The • Other centres may also be added, and such
information, as well as the exact location of
completed application form must reach the Academy latest by
the centres, will be notified later.
1730 hrs on the specified date in the accompanying date-sheet.
Demand draft must be in favour of “Pearl Academy of Fashion”,
payable at New Delhi. • The Academy reserves the right to cancel,
add, or change any Entrance Examination
centre(s) for administrative reasons.

WHERE DO YOU SEND THE FORM? • All courses commence in July 2008.
You must ensure that your application form reaches Pearl Academy
Candidates appearing in their final
of Fashion by mail or courier or in person at the following address
examination can also apply provisionally.
latest by the stipulated date & time given in the date sheet:
Pearl Academy of Fashion, A-21/13, Naraina Industrial Area,
• The medium of instruction is English.
Phase-II, New Delhi 110028.
• The Academy’s facilities are available to
students six days a week: Monday-Friday
HOW CAN YOU PREPARE FOR THESE (0830 - 1900 hrs); PAF-Jaipur (0830-1800 hrs.)
EXAMINATIONS? and Saturday (0900 - 1500 hrs) ); PAF-Jaipur
One set of 2007 question papers is enclosed with this application kit. (0830 – 1500 hrs.), except on the days when
Additional sets are available on sale at the Academy as per rates the Academy is officially closed.
given below:
Design Test Rs. 50/- for each year • Any disputes arising out of the contents of this
General Proficiency Test Rs. 75/- for each year prospectus will be subject to Delhi courts’
Rs. 15/- postage charges jurisdiction only.

• Pearl Academy of Fashion is a unit of Little

People Education Society registered under
HOW DO WE MAKE OUR SELECTIONS? Society’s Registration Act 1860.
Admission is based strictly on merit, judged from your performance
in the written examination, group discussion, situational test, and
• The Academy reserves the right to amend,
interview, as applicable. change or cancel courses including date of
commencement, number of seats, location,
course content, fee structure, or any other
INDUSTRY SPONSORED CANDIDATES matter reported in this prospectus with no
AND FOREIGN NATIONALS liability attached to the Academy.
A few seats are reserved, at a higher fee, for industry-sponsored
candidates and foreign nationals. Such candidates will have to
compete against the reserved seats for admission.

31
 Advisory Board
CHAIRMAN Mr. Sachit Jain Mr. Partho Kar
MR. DEEPAK SETH Executive Director Chief Operating Officer
Chairman Vardhaman Spinning Madura Garments
House of Pearl & Gen.Mills Ltd Bangalore
Fashions Ltd. Ludhiana
Gurgaon Mr. Amrit Kiran Singh
Ms. Laila Tyabji Vice President
Chairperson American Chambers
DASTKAR of Commerce in India
MEMBERS New Delhi Gurgaon
Mr. Lalit Gulati
Managing Director
Mr. Hari Kapoor Mrs. Rathi Vinay Jha
Modelama Exports
Director Director General
Gurgaon
Industrial Manufacturing Fashion Design Council
Corporation of India, Gurgaon
Mr.Ashok Logani
Greater Noida
Managing Director
Mr. David Abraham
Instyle Exports
Mr. S.B. Mohapatra Abraham & Thakore
New Delhi
Advisor Pvt Ltd, Noida
Pearl Centre for
Prof. A.S. Narag
Advanced Dr. Ashutosh Bhupatkar
Faculty of
Research & Pearl School of Business
Management
Development (PCARD) Gurgaon
Studies
University of Delhi
Mr. Ashok Mahendru Mr. Vivek Bhatnagar
Director Managing Director
Mr. Amit Seth
TCNS Fusion Consultancy
Executive Director
New Delhi Gurgaon
Pearl International
Tours and Travels Ltd.
Mr. Vinod Kaul Mr. B.L. Sharma
New Delhi
Consultant Advisor
(Fashion Retail & PAF – Jaipur
Mr.Virender Uppal
Marketing)
Partner
New Delhi Ms. Vanita Chhabra
Richa & Company
Managing Director
New Delhi
Mr. Sajjid Khan The Federated Store (Macy’s)
Chairman New Delhi
Mr. Sanjay Pershad
Saks Group of
Director
Companies Ms. Manju Kochhar
House of Pearl
Mumbai Director
Fashions Ltd.
Staple Buying Services
Gurgaon
Mr. S.K. Misra New Delhi
Chairman
Mr. Walter Johnson
INTACH Ms. Nalini Gupta
Managing Director
New Delhi CEO
Walter Johnson
Genesis Colors Pvt. Ltd.
New Delhi
Mr. Ravi Kathpalia Gurgaon
CAG (retd),
Mr. Rakesh Vaid
New Delhi Mr. A.K.G. Nair
Managing Director
Group Director,
Usha Fabs Pvt.Ltd
Pearl Academy of Fashion
Gurgaon
New Delhi
3232
Academic Board
CHAIRMAN Dr. Riaz Khan Dr. V. Shanbhag Mr. S. Ramalingam
MR. A.K.G. NAIR Advisor Advisor-Academics, PAF Director, PAF,
Group Director, PAF Pearl Fashion Institute Chennai
Dhaka, Bangladesh Col. Surojit Bose
G roup Registrar, PAF Ms. Nien Siao
HOD, Fashion Design
MEMBERS Ms. Sanyogita Chadha
Head of Design, Dr. Tarun Panwar
Dr. Punam Sahgal
Levis Strauss India Ltd., Academic Standards & Mr. A. K. Sharma,
Professor, Indian
Bengalaru Quality Controller HOD, Retail
Institute of
Management (IIM)
Mr. Gyan Prakash Mittal Mr. Rajat Bhattacharya Ms. Nandita Abraham,
Lucknow
President Director, HOD, Business &
Garment Exporters Pearl Fashion Institute, Technology
Mr. Mohan Rao
Association of Dhaka
President,
Rajasthan Ms. Seema Mahajan
Himmatsinghka Seide
Jaipur Mr. Arindam Das HOD, Textile and
Ltd., Bengalaru
Director, PAF, Communication Design
Jaipur & Make-up
Senior Faculty Members

Faculty
Mr. A.K.Sharma
Mr. A.P. Khan
Ms. Ambika Magotra
Ms. Anuradha Dogra
Ms. Ashima Kapoor
Ms. Anjuna Dhir
Mr. Akhilesh Saurikhia
Dr. Bhavna Chadha
Mr. Bhupender Sharma
Ms. Cora Gotemann
Ms. Dilpreet Kaur
Mr Harinder Singh
Ms Geetpriya Misra
Ms. Ila Rawat
Mr Kunal Sinha
Mr Manas Barua
Ms. Manpreet K. Malhotra
Mr Mahboob Anwer
Ms Nandita Abraham
PGD (Sales and Marketing Management)
B.Com., Advanced Training in Cutting
PGP (Apparel Design)
PGD (Fashion Design)
Diploma (Fashion Media Make-up)
B.Sc. (Physics), Masters in Tourism Admin
B.Sc., PGDBA, PGD in Journalism & Mass Comm.
Ph.D. (Psychology)
BA, Diploma (Computers)
MA (Fashion Design)
PGD in Fashion Retail Management
BFA (Applied Arts)
PGD (Fashion Design)
Diploma (FD&IT,)
BFA
BFA
B.Com (H), PGD in Public Relations
BA, Diploma (AMT)
PGD in Apparel Merchandising,
M. Sc. (Textile Technology)

33
 Ms Nien Siao PGD (Industrial Design –Textiles)
Ms. Neeta Arora B.Com (H), Diploma (FD)
Ms Pavni Agrawal MSc (Textiles & Clothing)
Mr Piyush Pandey BA, Diploma (System Mgmt)
Ms Prachi Mehrotra BSc (Home Science),
PGD Textile Design & Development
Ms Priya Mary Mathew PGD Business Management, Masters in Marketing
Mr Prasanna Baruah MA, Diploma (FD & Illustration)
Ms Preeti Dewan Mehta PGD (Marketing Management)
Dr. Preeti Goel PGD(HRM), M.A (History), M.Phil. (History), Ph.D (Ancient History)
Ms Ramneek Kaur Majithia BFA (Applied Arts), PGD (Visual Communication – Animation)
Ms Ramnik Kaur Dhillon M.Sc. (Textile and Clothing)
Mr. Ranjeet Banerji MA (Anthropology)
Ms Rekha Dar MA (Phil.), B.Ed
Ms Rita Constantine B.Sc., MA (Literature)
Ms Rituu Jain BA (Hons.) English, Diploma (FD),
Ms Ritu Jain PGD (IB), PGD in Fashion Retail Management
Ms Ritu Jain B.Com (H), Diploma (FD)
Mr S R Patnaik Diploma (Elect. Engg.,)
Ms Saroj Bala M. Sc. (Textile and Clothing)
Ms Sarika Khurana M.Sc. (Textile and Clothing)
Ms. Sarita Karandikar B.H.Sc. (Textile & Clothing), Diploma (FD)
Ms Savita Sharma M. Lib.
Ms Seema Mahajan M.Sc. (Textile and Clothing),
PGD (Marketing Management)
Ms Seema Singh PGD (Fashion and Textiles)
Ms. Shalini Sharma B.Sc. (Home Science), PGD (Leather Apparel Design & Tech.)
Ms Sonali Sonipal PGD (Knitwear Design & Technology)
Ms Sumita Sarkar PGD (Visual Communication)
Mr. Suranjan Lahiri PGD Diploma (GMT), B.Tech. (Textile Tech)
Mr Tarun Pandey PGD in Garment Manufacturing Technology
Dr Tarun Panwar Ph.D. (Management)
Ms. Tripti Gupta B.Tech (Textile Tech.), PGD in Exports Management
Ms. Tulika Panda Graduate, Diploma (TD)
Ms Usha Nehru Patel MFA (Painting), MFA(Graphics)
Mr Zahurul Hasan Adv Diploma (Multi Media)

PAF-JAIPUR
Mr. Aminul Hussain Diploma (FD)
Ms. Anjali Patni Diploma (Costume Design & Dressmaking)
Ms. Deepa Khatri MA (Garment Prodn. & Export Management)
Mr Deepak Khandelwal BFA, MFA
Mr Dhiraj Kumar Graduate Diploma (Accessories Design),
Diploma (Comp. Appl.)
Ms. Divya Batra Diploma in Accessory Design
Dr. Manoj Kumar Ph.D. (Consumer Behaviour)
Ms Meenakshi Singh Diploma in Apparel & Textile Design
Ms. Priyanka Singh BFA (Applied Arts), Diploma in Fashion Design

3434
Ms. Rajni Jain
Mr. Rudrajit Bose
Ms. Shalu Rustagi
Mr. Subhra Sanka Chatterjee
Mr Sasi Gopal Menon
Ms Taruna Vasu
Mr V Gandhi
Mr Vijaykumar N.
PAF-CHENNAI
Mr. Anupam Mandal
Ms Kakoli Das
Mr K Kumaraguru
Mr. M. Manoharan
Mr Sasi Kumar K.
Ms Susan Mathew
Ms. Sujata Mishra
Mr. Ujjwal Banerjee
Mr V G Venkatesh
Visiting Faculty
DELHI CENTRE
Ms. Amba Sanyal
Mr. Amit Chatterjee
Ms. Archana Kohli
Mr. Ashish Batra
Dr. Ashutosh Bhupatkar
Ms. Avleen Kokhar
Ms. Bhavna Yadav
Mr. Deepak Girotra
BSc (Home Science), Diploma (FD)
Graduate Diploma (Accessories Design),
PG Cert. in Gemmology
B. Tech (Textile Technology)
Diploma (Jewellery Design)
Diploma (Product Design)
Diploma (Fashion Design)
BFA
BFA
PGD (Textile Design)
BSc (Hons.) Sociology,
PG(Textile Design & Development)
B. Tech, (Textile) PG (Textile Technology)
DHT (Handloom Technology) B.Com
BSc (Ceramics), BFA, MFA
MSc (Textiles & Clothing),
Cert. in Dyeing, Printing & Textile Designing
PGD (KDT)
MFA (Imprint Making)
PG (Garment Manufacturing Technology)
PG (Production Management)
PG(Management
Art & Culture
Fashion Advertising & Promotion
Design Concepts
Elements of Fashion
Principles of Management
Hair Styling & Make-up
Design Concept
Mall Management
35
 Mr. Davender S. Kothari
Mr. Darshan Bhatt
Mr. Gaurav Tulsi
Mr. Harinder Singh
Ms. Jolly Rohtagi
Ms. Kalpana Subramaniam
Mr. Kurien Jopseph
Mr. Manikanta Choudhury
Ms. Maya Keischgen
Mr. Murtaza Danish Hussaini
Mr. N.S. Uppal
Ms. Neelam Kapoor
Mr. Pankaj Narain
Ms. Parbeen Puri
Mr. Pradeep Malhotra
Mr. Rahul Jain
Mr. Rajesh Sood
Ms. Rajni Batra
Mr. S.C. Kapoor
Dr. S.C. Panda
Mr. Saurabh Kalra
Ms. Seema Srivastava
Ms. Sharmila Katre
Mr. Subrata Majumdar
Ms. Udita Das
JAIPUR CENTRE
Mr. Nandan Ghiya
Ms. Khushboo Bharti
Ms. Shalini Jain
Mr. Mahesh Hariani
Mr. Rahul Gupta
Mr. Ammir Nayyar
Mr. Khushal Jangid
Mr. Ajay Kulshrestha
Ms. Charu Pancholi
Mr. Ashish Dave
Mr. Ramgopal Chippa
Ms. Paridhi Jain
Mr. Swadheen Jain
Ms. Ekta Srimal
Mr. Akshay Tholia
Mr. Ashwani Mohan
CHENNAI CENTRE
Ms. Anne
Mr. Balakumar
Mr. Jebamalai
Ms. Priya Daniel
Mr. Rajasekar
Dr. V. Subramaniam
Mr. Vijay Kumar
Ms. Sumitra Vishwanath
3636
Retail Financials
Marketing & Retailing
Communication Strategies
Basic Graphic Design & Colour & Design Process
Art & Culture
Audio Visual Design
Communication Skills
Visual Studies
Pattern Making & Garment Construction
Communication Skills
Supply Chain Management,
Managerial Economics & Quantitative Methods
Communication Skills
Material Exploration
Cosmetic Techniques
Sales & Distribution
Costing & Pricing, Basic Accounting
Store Design
German Language
Human Res. Management & Org. Behaviour
Entrepreneurship Development Programme (EDP)
Merchandising Operations & International Trade
Art & Culture
Fabric Sourcing & Analysis
Sales & Distribution
Film Appreciation, Research Methodology
Design/Illustration
Art & Culture
Textile Studies/Fabric and Garment Study
Photography/Product communication
Communication Skills
Material Exploration
Retail Merchandising/Business and trade
Retail Basics
German
Body Adornment
Jewellery Construction
Business & Trade
Introduction to Research Methods
EDP
Production Methods
CAD
Art & Culture, Photography
Pattern Making
Managerial Economics
Art & Culture
Visual Studies
Textile Technology
Communication Skills, Marketing
Merchandising
 OF
H ION
FA S

Delhi Jaipur Chennai

A21/13 Naraina Industrial Area Plot B, Sahakar Marg, 82, Sterling Road, Nungambakkam,
Phase II . New Delhi 110028 Jaipur 302001, Rajasthan Chennai 600034
T 011 25708506 T 0141- 2743175 T 044-42664450
E counsellor@pearlacademy.com E info@jaipur.pearlacademy.com E info@chennai.pearlacademy.com