Public Services by Design

Application form

Organisation Name
Project Manager, Title
How to apply
Applicants should send the completed form and any supporting information to:

Tamsin Fulton
Partnership Manager
Design Council
34 Bow Street
London
WC2 7DL

Email: tamsin.fulton@designcouncil.org.uk

Fax: 020 7420 5300

Tel: 020 7420 5287

You can download the application form as a Word document from the Design Council
website at:

www.designcouncil.org.uk/applicationform

The deadline for receipt of completed application form is 18 December 2009

Questions
If you have any questions or you would like to discuss this opportunity before applying
please contact Tamsin Fulton on the contact details above.

Public Services by Design is sponsored by the Department for Business, Innovation & Skills.

For more information on Public Services by Design please visit:

www.designcouncil.org.uk/psbd

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To be completed by the nominated Project Manager or Sponsor.

This application form is intended to help the Design Council understand the
complexity of the service and its ambitions and to ensure that the necessary
resources are available to make the project a success. This application form will be
used at a selection panel held in November to select a maximum of 7 projects to be
taken forward. Please provide details of the project you would like to put forward for
the scheme, attaching any supporting documentation that will help explain it to the
team.

Name of organisation applying:

Project Title:

Name of nominated Project Manager and contact details:

Insert name, position and contact details here

Name and position of the Project Sponsor:

The Project Sponsor should be a member of your senior management team, Director level or
equivalent, with budgetary control and with the authority to release staff from their day job to work on
the project as required.

Insert name, position and contact details here

Please provide a brief description of the service.

Insert text

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Please give a brief profile of the challenges for this service (service area, function/activities,
key challenges, staff-levels, customer satisfaction, levels of usage etc)

Insert text

Why do you want to take part in the programme? What outcomes would you hope to see?

E.g. Increased customer satisfaction, Reduced costs, Better partnership working, , Behaviour
change, service take-up etc..max 100 words

What are the key motivators (or internal or external pressures) for you wanting to transform
your service?

Insert text

Who are the end users of the service (current or future) and to what extent does it meet their
needs (now or future)?

Insert text

Please list all other departments/organisations that impact or influence your service.

Insert text

Describe the working relationships with departments/organisations that will necessarily have
to get involved with this project?

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 Insert text

What is the opportunity for such departments/organisations to benefit from this project?

Insert text

Have you already tried any other approaches to address your challenge and if so what have
the outcomes been? (please describe)

Insert text

In what way could the challenge, problem or opportunity realise benefits for tax-
payers and government?

Insert text

Has your service undergone any reviews either internal or external? Please include the
results of any performance review, user feedback etc either below or attached as an
appendix to this form.

Insert text

Please give details of any performance targets to be met by the service and if available give
examples of relevant base-line data below.

Insert text

What key challenges do you face in improving this service?

Insert text

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For your organisation to benefit fully from the scheme, your nominated project manager will
need to commit at least 9 days over a 6 month period. It will also greatly benefit the project if
the project sponsor can attend key meetings and or workshops. Please confirm that this time
will be factored into work plans.

Insert text

As part of the project there will be several workshop days and mentoring visits with the
project team and other partners. Please can you confirm that you are able to provide internal
resources to set-up these events?

Yes No

Please rate the priority of this project to your office?

High Priority 10 9 8 7 6 5 4 3 2 1 Low priority

Please describe why

Insert text

The programme could include up to 8 days of design mentoring support for your team. It will
not cover the costs of implementing the changes identified. The design team’s role is to help
you identify opportunities; support your team in preparing briefs, running tenders and
integrating the changes into current service offerings. Please give an indication of how you
might fund and implement these changes.

Please describe why

Insert text

What is the current budget for this service?

£0.00

What is the current timeline for this project? (start date, deadline etc.)

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 Insert text

If your application is successful your team will need to attend the following key workshop
days:

20th January 2010 Introduction to Design in Public Services

(core project team)

wk 25th January 2010 Immersion Day

(core project team, frontline staff and key stakeholders)

wk 1st February 2010 Action Planning Day

(core project team and key stakeholders)

More details on the content of the days will be discussed with you prior to attendance.
Please can you confirm that you are able to allocate time to attend these workshop days?

Yes No

If your application is successful the Design Council’s Public Service by Design Team will
provide the service at a subsidised cost of £5k.

Please can you confirm that you are able to identify funding for this mentoring project?

Yes No

Please confirm you have sufficient budget to implement the service design
recommendations in this or next financial year?

Yes No