Exhaust 5000 Rs/-

A/C 50000 Rs/-

Outdoor playing equipments 50,000 Rs/-
Other staff:
Receptionist
Security uards
S!eepers
Ser"ice employees
Objectives:
Our six o#$ecti"es are summari%ed #elo!&
'nderstand our customer, competitors and industry(
)ro"ide the #est product and ser"ices
Continue to gro! our #usiness in the selected *ields o* interest(
+alance our #usiness goals !ith our *inancial o#$ecti"es(
Business plan Page ,
CEO
-ar.eting
manager
/R
manager
0inance
manager
Operational
manager
)roduction
plant manager
Che*
Coo.ing
experts
-a.e the transaction *rom a single point o* Sale Company to a distri#uted
sales company(
Re*ine the company "alues and culture #y hiring the #est people(
Industry Analysis
Analysis of competitor:
1t2s a *undamental o* #usiness !here you ha"e competition along your #usiness( 1* you
!ant to o"ercome your competitor you must ha"e .no!ledge o* that #usiness as much
you ha"e your o!n( Similarly 3ArS Fast Food is *acing considera#le competitors
in u$rat area li.e3
40C
-ac5onald2s
'0C
Sa!ad
A0C
5omino
)i%%a huts6etc
+ut here our opportunity is, no one ha"e any #ranch in 7alal pur 7attan(
Competitive Advantage strategies:
Competiti"e ad"antage strategies are no! playing a "ital role in !orld !ide
#usinesses( 8hese are "ery use*ul to contain or maintain a competiti"e edge( 3ArS
Fast Food !ill *ollo! di**erentiation strategy, di"ersi*ication strategy, mar.eting
ad"antage strategy and geographic expansion strategy(
Differentiation strategy:
9e are pro"iding high quality *ood #ecause our mission is
Our customer health is our profit
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Marketing advantage strategy&
3ArS Fast Food is pro"iding some ser"ices *or the *irst time and
has got *irst mo"er ad"antage(
Diversification strategy&
1t implies that 3ArS Fast Food !ill expand #y ne! ser"ice and
high quality *ood !ith the passage o* inter"als(
Geographic epansion strategy&
eographic expansion means to add ne! places and ne! disciplines( 9e
start our #usiness in 7alal )ur 7attan and next target is u$rat, 4harian,
and all o"er the )a.istan a*ter ; years o* esta#lishment o* our #usiness(
+ecause o*, in these area li*e style are changed day #y day and the reason
is that, a*ter esta#lishing o* university of Gujrat, education le"el !ill
also increase, it !ould change the people thin.ing and in these areas
mostly people are in *oreign countries(
Description of venture
!roducts:
+urger
Chic.en piece
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/ot !ings
<uggets
0rench *ries
Soups
5rin.s, Co**ee = tea
1ce cream, deserts, salad
Rice, .e#a#, rolls
pi%%as
"i#e of business:
1t2s a small scale #usiness #ased on partnership #et!een *i"e people !ith mutually
agreement(
$usiness share:
CEO >Anum Ra*ique? :5@ share o* !hole #usiness( Remaining *our has equal
shares3
0inancial manager (Syeda Um-e-Rubab) ,A(5@ share
-ar.eting -anager (Sehrish Ashraf) ,A(B5@ share
Operation -anager (Anum Tariq) ,A(B5@ share
/uman resource manager >Syed Anum a!a"ish) ,A(B5@ share(
!rofit and loss
)ro*it and loss !ill #e distri#uted on the #asis o* their share percentage
Office e%uipment:
Computer
Business plan Page C
8elephone set
O**ice *urniture
Stationery
Electric *an
Dights
Exhaust
AC
)rinter
$ackground of entrepreneurs:
Our #usiness is #ased on partnership and e"ery partner is the student o* #usiness
administration in uni"ersity o* u$rat, it2s our pro$ect to de"elop a #usiness plan as an
entrepreneur( 9e are in >++A? 5
th
semester and #e*ore this, !e completed di**erent
pro$ects in di**erent su#$ects li.e mar.eting, cost accounting, #usiness ethics and
human resource management as !ell( 1n mar.eting !e de"eloped a mar.eting plan in
!hich our product is Edate sha.eF, in #usiness ethics !e de"eloped a #usiness plan on
<estle Company and tell them their ethical issues and their solutions, and no! in this
semester !e complete our pro$ect on acti"ities and *unctions o* human resource
department in )epsiCo(
!roduction plan
!hysical plant
Business plan Page 5
Area:
8he piece o* land !hich is required to organi%e the !hole set up is a#out C500 sq *eet
>, canal? *or our restaurant(
Color scheme:

Every color has meanings
Our presenting color is pixel organic, #ecause it attracti"e and sho! *reshness( And it
is sophisticated(
Machinery and e%uipment
Equipments = machinery used in production house
O"en
)otato 0rench *ries machine
5ough mixture
0ood processor
0rying machine
-icro!a"e
0rench *ry cutter
0ood cutter
Sauces
Cutlery set
utensil
&ames of suppliers of ra' material
7a"ed 1q#al
Adil A.#ar >paars #a.ery?
9aqas 4halid >!hole seller?
<adeem +utt
Business plan Page G
Marketing plan
Objective of marketing manager:
According to the mar.eting manager o* 3ArS Fast Food that mar.eting department
has t!o o#$ecti"es3
8he first department o* 3ArS Fast Food is to create the a!areness and
pro"ide the *ollo!ing in*ormation to the higher authorities o* 3ArS Fast
Food(
8his department sho!s the mar.eting position o* the organi%ation(
8his department sho!s the mar.et share o* 3ArS Fast Food(
8his department gi"es the suggestion to the higher authorities *or the *uture
impro"ement(
8his department pro"ides the in*ormation a#out their competitors to the
higher authorities o* 3ArS Fast Food(
8he second #asic o#$ecti"e o* -ar.eting 5epartment is that it meets the
#udget in the required time span( 8he mar.eting department o* 3ArS Fast
Food is to promote its products and ma.e the *uture plan to li"e in the
#udget(
E"ery #usiness needs the in*ormation2s a#out mar.et #e*ore going to start( 8hese
in*ormation2s !ill help in achie"ing the goals and setting targets( 8here are di**erent
contents *or the assessment o* any mar.et, !hich are gi"en under
here&
Business plan Page B
Market "egmentation:
3ArS Fast Food !ill #e mar.eted to people on the #asis o* demographic,
psychographic and geographic characteristics(
$ehavioral characteristics:
1n #eha"ioral aspect they segmented the mar.et on the #asis o* quality, taste
and price( 0ollo!ing are the di**erent possi#le segments in this regard(
8aste conscious
Huality conscious
Class conscious
Com#ination o* price and quality
Demographic characteristics:
5emographic characteristics include age, sex, occupation, education, income
and race( 9e segmented our mar.et on *ollo!ing #ases(
Gender: 3ArS Fast Food is *or each gender #oth male and
*emale(
Income: E"eryone can use the 3ArS Fast Food ser"ice upper
and middle class(
Age: age limitation *or using this product a#o"e ,5
Occuation: +y pro*ession also e"eryone can use this product
means #usinessman student !or.ers and other peoples(
Education: 1t has no need more education that !hy the person
!ho .no! something can easily en$oy !ith this product(
Family life cycle: 3ArS Fast Food is suita#le in e"ery stage
o* li*e li.e single married couple and also those !ho ha"e children
can use this product(
Business plan Page A
!ifestyle: 8his product is used in e"ery le"el o* social class li.e
upper, middle class(
Attitude : 9hen the customers once #uy this product a*ter that they
can use the product continuously(
"urchasing decision: O*ten 3ArS Fast Food changes the
purchasing decision o* customers #ecause o* its good attri#utes(
(arget Market:
A*ter e"aluation o* "arious segments, 3ArS Fast Food has
decided to target the mar.et o* 'r#an, Su#-ur#an and rural area
as !ell #ut e"eryone can use this product means #usinessman
student !or.ers and other peoples(
Market positioning:
As !e mentioned our location #e*ore that !e shall introduce 3ArS Fast
Food in 7alal )ur 7attan >tanda cho!.?( 1t is supposed to #e #est areas o* 7alal pur
7attan( 8his location !ill satis*y our target mar.et demands( 8hese are one o* the
educational concerning accommodation area as !ell as on the #ac. o* #ArS $ast $ood
there are residential area, in *ront o* our restaurant there is commercial area as !ell
!hich are exactly to our demands( All the mentioned areas are the good mar.ets *or
3ArS Fast Food#
Marketing Mi
-ar.eting mix is also .no!n as C )Is( 1ncluding
product, price, place, promotion( 8hese C points
ha"e much importance in the house o* mar.eting(
8he !hole monopoly re"ol"es around these C )Is( +ut !hen !e tal. a#out the *ast *ood
#usiness, there must #e *ocus on these Cp2s
price:
Business plan Page J
)rices o* Chic.en )Cs( and all the other products o* 3ArS Fast Food are set #y
the /ead O**ice #y adopting the proper method( According to
-ar.eting -anager )rice o* any product is equal to the cost plus
desira#le pro*it(
-ain concern is to sell in "olume and maintain it on long term #asis(
8hey are charging a price !hich they thin. *air to customers(
8he policy o* 3ArS Fast Food is that they do not set the prices on
the #asis o* competitors( 8he aim o* 3ArS Fast Food is to satis*y
the customers in lo! prices( 1n economics !e can say that !hen the
prices are constant, the demand o* product increase, "olume o* sale is
increase, and re"enue is also increase, as a result o* this circle the pro*it
o* the organi%ation is increase #ut the prices remains constant( So
selling on lo! prices has a "alid $usti*ication(
!lace:
Our targeted mar.et is 7alal pur $attan
$ar%et lace
And !e are loo.ing *or more in *uture li.e -ar.et space
!roducts:
+urger
Chic.en piece
/ot !ings
<uggets
0rench *ries
Soups
5rin.s, Co**ee = tea
1ce cream, deserts, salad
Rice, .e#a#, rolls
)i%%a2s
Business plan Page ,0
!romotion:
!ublic )elations
8o implement and maintain total quality management our company !ill ha"e a
customer ser"ice department, !hich !ill note each and e"ery request o* the customers
and !ill note do!n complaints #y the customers(
Advertisement
)roduct !ill #e announced in all print and electronic media li.e 3
<e!spaper
Ads through Ca#le
1nternet
0ace #oo.
8!itter
9e !ill conduct seminar in 'O
!romotion $udget
1n phase , o* three months !e are spending B,000 *or the promotional purposes( 9hile
1n :
nd
phase o* three months !e !ill increase the amount *rom B,000 to ,0,000(
1n ;
rd
phase and last phase o* this year !e !ill spend more then ,0,000
Operational pan
Administration o* any organi%ation is !or.ing under a proper
setup( 1t per*orms all tas.s and achie"ing their goals #y
*ollo!ing and *ul*illing the requirements o* an organi%ation(
E"ery organi%ation has a hierarchy *lo! in !hich e"ery
Business plan Page ,,
employ is per*orming their $o# #y *ocusing the aim o* their organi%ation( 8he hierarchy
chart o* 3ArS Fast Food is gi"en under here3
Other staff:
Security uards
S!eepers
Ser"ice employees
C*O +Chief *ecutive Officer,:
CEO is one !ho has to ma.e decision at high le"el o* management the !hole
organi%ation is under the CEO( 8he CEO o* 3ArS Fast Food has to
per*orm se"eral tas.s, pro"iding *inance, organi%e international competition,
loo. a*ter #ranch manager and mar.eting management, increasing relations and
ma.e #etter strategies( All the tas.s !hich are per*ormed #eyond the line o*
"isi#ility including all ne! technological process are controlled #y CEO(
Marketing Manager:
-ar.eting is a ma$or aspect o* e"ery #usiness, so mar.eting department plays
an important role in all organi%ation( 3ArS Fast Food mar.eting manager has
to per*orm such tas. !hich plays an important role in promoting organi%ation(
/e has to per*orm operations li.e ad"ertisements, campaigns and loo. a*ter the
9e# site o* 3ArS Fast Food(
-inance department:
0inance department is one o* the most important departments !here the CEO
can collect the *ollo!ing reports *or timely decisions li.e
Business plan Page ,:
-ar.eting
manager
/R
manager
0inance
manager
Operational
manager
CEO
+udgeting
Cash *lo!
)ro*it and loss statement
Expense sheet
)ro$ect plan sheet
0inancial analysis
+alance sheet etc(
8he report !ill #e su#mitted to CEO to *inance manager to control *inancial
crisis
Operational department:
1t is "ery important department in the 3ArS Fast Food( 8he in charge o* the
operation department is operation manager( 8his operation manager is
responsi#le *or the *ollo!ing operations and *unctions(
Coo.ing
Cleanliness
Administration o* restaurant(
Complaint handling o* the customers
5aily order to procurement 5epartment
5ay to day demand *orecasting
5aily lectures to cre! people
8rained the employees
.)M department:
According to the mar.eting manager o* 3ArS Fast Food that /R- 5epartment play a
"ery important role in the organi%ation(
Business plan Page ,;
1t is usually says that i* the sta** and !or.er are satis*ied and happy !ith their
organi%ation en"ironment than no *orce can hurdle to get achie"ements #ut it only
occurs i* the people ha"e some connections !ith top line managers, there*ore CEO can
get an inter*ace through /R department( /R department !ill ta.e step #y step
approach li.e through
Appraisal letters
E"aluation reports
;G0K *eed#ac. report and !ith other reports CEO !ill get his target and goals
#y team!or.(
Organi#ational plan
In 3ArS Fast Food& o!ner and manager are same( 1t !ill #e esta#lished as a
partnership( 8here !ill #e *i"e partners&
Anum Ra*ique, Anum 8ariq, Syeda Anum <a!a%ish, Syeda 'm-e-Ru#a#, Sehrish
Ashra*( 1n !hich *our partners ha"e equal o!nership in the #usiness #ut one o* them
ha"e :5@ share in their #usiness and she is CEO o* the 3ArS Fast Food# +ac.ground
and roles o* each partner are descri#ed in the *ollo!ing3
Management team background:
Our #usiness is #ased on partnership and e"ery
partner is the student o* #usiness administration
in uni"ersity o* u$rat, it2s our pro$ect to
de"elop a #usiness plan as an entrepreneur( 9e
are in >++A? 5
th
semester and #e*ore this, !e
completed di**erent pro$ects in di**erent su#$ects
li.e mar.eting, cost accounting, #usiness ethics and human resource management as
!ell( 1n mar.eting !e de"eloped a mar.eting plan in !hich our product is Edate
sha.eF, in #usiness ethics !e de"eloped a #usiness plan on <estle Company and tell
Business plan Page ,C
them their ethical issues and their solutions, and no! in this semester !e complete our
pro$ect on acti"ities and *unctions o* human resource department in )epsiCo(
Duties and responsibilities of the partners:
)esponsibilities of marketing manager:
-ar.eting department o* 3ArS Fast Food is play a "ery important role in the
organi%ation(
8he *irst and #asic *unction o* this department is to promote its products in the
mar.et in di**erent !ays( According to the mar.eting manager o* 3ArS Fast
Food !e ad"ertise our products through print media, #anners, etc(
8his department creates the a!areness among the people a#out the pac.ages,
!hich are gi"en on the special e"ents li.e Eid, +asant, etc(
-ar.eting -anager o* 3ArS Fast Food says that it is the !orld o* competition,
there*ore to sur"i"e in the mar.et !e !or. *or the *uture( So the third *unction
o* mar.eting department o* 3ArS Fast Food is to ma.e plans to achie"e the
o#$ecti"e o* organi%ation in *uture(
-ar.eting department o* 3ArS Fast Food also analyses to increase or decrease
the sale(
9hen the sale o* 3ArS Fast Food is going to decrease, the mar.eting
department o* 3ArS Fast Food conducts a proper mar.eting research to *ind
out the pro#lems, #asic reason #ehind the pro#lem and try to sol"e it and to
sa"e the organi%ation *rom this type o* *aults in *uture(
)esponsibilities of finance manager:
8his 5epartment is also responsi#le *or maintaining *ixed assets listening and
arranging insurance co"er on the assets o* the #usiness the tax related issues o* the
+usiness and all the transactions processing2s, e(g( recording o* sales and payments etc,
are also handle #y the 0inance 5epartment( 0inally the 0inance 5epartment liaises
Business plan Page ,5
!ith internal and external auditors, product margins, "aria#le cost and *ixed assets
!ithin the #usiness as !ell(
)esponsibilities of operation manager:
8his operation manager is responsi#le *or the *ollo!ing operations and *unctions(
Coo.ing
Cleanliness
Administration o* restaurant(
Complaint handling o* the customers
5aily order to procurement 5epartment
5ay to day demand *orecasting
5aily lectures to cre! people
8rained the employees
)esponsibilities of .) manager:
8he /R- 5epartment per*orms the *ollo!ing *unctions&
Re"ie!ing application *orm
1nter"ie!ing applicants
1nducting ne! employees
Appraising employees per*ormance
-a.e a decision a#out the employees training
)ro"ide a career ad"ice to su#ordinates
Business plan Page ,G
-inancial plan
8he total amount to esta#lished that #usiness is Rs(,,00000 !hile in that amount Rs(
C00000 is the reser"e *und, !hich is the lia#ility o* the #usiness( 9hich !ill #e
returned(
/ere !e ha"e prepared our *orecasting o* our #usiness *or our #usiness( 0irst !e ha"e
sho!n our expenses and then !e tried to sho! ho! our pro$ected re"enue !ill generate
*penditures
Business plan Page ,B
Depreciation costs for every year 'ithin a five year period:
/ear 0
st
year 1
nd
year 2
rd
year 3
th
year 4
th
year
5epreciations ,0A,,JC AGCJ55 GJ,JGC 55;5B: ::,C:A5
Business plan Page ,A
One time epense )s56
+uilding Contract cost *or *i"e years costs& 500000
+usiness registration 0ee& C5000
)roduction house equipments B5000
0urniture and 5ecorations ,J0000
)laying area equipments 50000
Other setup charges ,,0:00
Lalue added tax LA8 B05,:0
total 0784219
01 months ependiture throughout the year
epense 0
st
year 1
nd
year 2
rd
year 3
th
year 4
th
year
Rental ,CC000 ,CC000 ,CC000 ,CC000 ,CC000
Administrati"e ,00000 ,,JJ00 ,:J000 ,50000 ,B5000
8echnology
>machines?
;00000 ;:GJ00 ;ABJ:0 C,:500 C5G;00
Salaries :G000 ;;000 ;J000 CG000 50000
5epreciations ,0A,,JC AGCJ55 GJ,JGC 55;5B: ::,C:A5
Others 55G000 5GA500 GJ,JGC GG;5B:B 5JBG00
8otal ::0B,JC :05B:55 :0A;ACA ,JGJBJJ ;G;B,A5
Investments : )evenues
Our Investors total contributed:
)evenue Calculation
Business plan Page ,J
Anum Ra*ique :A5:00
Syeda Anum <a!a%ish ,JB0C0
Anum 8ariq ,JB0C0
Syeda 'm-e-Ru#a# ,JB0C0
Sehrish Ashra* ,JB0C0
8otal ,0B;;G0 Rs/-
,
st
year :
nd
year ;
rd
year C
th
year 5
th
year
)ro$ected
re"enue
::0A0A50 ;,GAJ;0 5B,:5;C A,;0B;B A;G,:50
Expense ::0B,JC :05B:55 :0A;ACA ,JGJBJJ ;G;B,A5
+alance AJ0G ,,,,GB5 ;G:AGAG G,G0J;A CB:C0G5
0rom a#o"e !e can see that !e !ill en$oy the most incomings in the Cth year a*ter
launch( And this is a positi"e sigh that !e !ill ha"e #een reached at the #rea. e"en
point !ithin ,st year(
8he total amount to esta#lished that #usiness is Rs( 1073360 !hile in that amount Rs(
388160 is the reser"e *und, !hich is the lia#ility o* the #usiness( 9hich !ill #e
returned(
3ArS Fast Food
$A;A&C* ".**(
-O) (.* /*A) *&D*D 20
D*C<1900
ASSE8S
01M ASSE8S
+'1D51< 500000
CO-)'8ER ,B,500
)R1<8ER J,000
8EDE)/O<E SE8 B00
0'R<18'RE C0,000
S8A81O<ARN 5,000
0A< :0000
D1/8 ;000
EM/A'S8 0A< 5000
A<C 50,000
RE1S8RA81O< ;5,000
(O(A; -I=*D A""*(" GA5:00
C'RRE<8 ASSE8S
CAS/ ;AA,G0
A/R 0
8O8AD ASSE8S ,0B;;G0
D1A+1D181ES O O (E
Business plan Page :0
O9<ER EH'18N GA5:00
D1A+1D181ES ;AA,G0
8O8AD ASSE8S ,0B;;G0
*ist strategy
1* some o* misconducts or any #rea.up among our partnership comes may #e !e can
dismiss our #usiness( 8hough there is a lo! possi#ility #ut i* one o* the *ollo!ing
scenarios happens !e !ill close our #usiness-
1* any #an.ruptcy happens to us
1* la! en*orces us to do so
1* our partnership #rea.s up
1* !e #ecome una#le to run #usiness
Business plan Page :,
"'ot analysis
"trength
0riendly en"ironment
)ro*essionally trainers
Co *acility *or speci*ic timings
Our trained che* >training *rom ree.s?
/igh quality o* products
>eakness
Dess space *or *uture pro$ect
Dac. o* Experience as a entrepreneur
Comparati"ely equi"alent pricing
Opportunity
Attracti"e 0uture )ro$ects
no direct competitor
Business plan Page ::
demand o* the *ast *ood in this area gradually increase
(hreats
there !ill competitor in *uture
Contingencies
Degal and Security 1ssues
Business plan Page :;