L. L.

Bean
Maine Day Twitter Gift Card Giveaway 7.6.2014
Official Rules

NO PURCHASE NECESSARY. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT
INCREASE YOUR CHANCES OF WINNING.

1. Eligibility: Entrants must be legal residents of the fifty (50) United States and the District of
Columbia and at least eighteen (18) years old at the time of entry. Employees of L. L. Bean, Inc.
(Sponsor), its affiliates, subsidiaries, advertising and promotion agencies and family members
(spouse, parents, children and siblings and their spouses) and individuals living in the same
household of such employees are ineligible. This offer is subject to all applicable federal, state, and
local laws and regulations and is void where prohibited.

2. Agreement to Official Rules: By participating, entrants agree to these Official Rules and
Sponsors decisions, which are final and binding in all matters related to this giveaway.

3. Timing: The giveaway begins on July 6, 2014 at 08:00 a.m. Eastern Daylight Time ("EDT") and
ends on July 6, 2014 at the conclusion of the Red Sox vs. Orioles game approx. 4:30 p.m. EDT (the
"Giveaway Period").

4. How to Enter: During the Giveaway Period, send a tweet to @LLBean and include the hashtag
#MaineDay. One entry per person. All entries become the property of Sponsor.

5. Winner Selection: The winners will be selected via random drawing once per inning up to nine
innings during the Giveaway Period, from all eligible entries, by authorized personnel of Sponsor for
a total of nine drawings. All decisions are final in all matters relating to this giveaway. Odds of
winning are dependent upon number of entries received. The winners will be notified via Twitter from
the @LLBean handle. Winners will have forty-eight (48) hours to respond to a twitter message prize
notification from @LLBean. Each winner will be required to complete an Affidavit of Eligibility and a
Liability/Publicity Release, which must be returned within 21 days of the date mailed to the winner or
an alternate winner may be selected. Sponsor may report, as required by applicable statute or
regulation, the value of the prize and the identity of the winners, to appropriate taxing authorities.
Except as specifically provided herein, the Grand Prize is guaranteed to be awarded.

6. Winner Requirements: By participating in the giveaway, each entrant agrees and consents that
Sponsor and its designees may use the entrants Twitter handle (ID), message, twitter image,
likeness, and/or prize information in connection with the giveaway for promotional, advertising or
other purposes, worldwide, in any and all media now known or hereafter devised, including the
Internet, without limitation and without further payment, notification, permission or other
consideration, except where prohibited by law. Each entrant will indemnify Sponsor against all
claims, damages, liabilities, and expenses (including reasonable attorney fees and legal expenses)
arising out of any breach of these terms.

7. Prize: GRAND PRIZE: One (1) $50 L. L. Bean Gift Card. Nine (9) Grand Prizes will be awarded.
Prize is non-transferable and no substitution will be made except as provided herein at the
Sponsors sole discretion. Redemption of gift card is subject to L. L. Bean Gift Card terms and
conditions, as set forth at http://www.llbean.com/giftcard. Winner is responsible for all taxes
associated with prize receipt and/or use.

8. General Conditions: Sponsor reserves the right to cancel, suspend and/or modify the giveaway,
or any part of it, if any fraud, circumvention of the rules by one or more entrants, technical failures or
any other factor impairs the integrity or proper functioning of the giveaway, as determined by
Sponsor in its sole discretion. Sponsor, in its sole discretion, reserves the right to disqualify any
individual it finds to be tampering with the entry process or the operation of the giveaway or to be
acting in violation of the Official Rules of this or any other promotion.

9. Limitations of Liability: Sponsor is not responsible for: (1) any incorrect or inaccurate
information, whether caused by entrant, printing, typographical or other errors or by any of the
equipment or programming associated with or utilized in the giveaway; (2) technical failures of any
kind, including, but not limited to malfunctions, interruptions, or disconnections in phone lines or
network hardware or software; (3) unauthorized human intervention in any part of the entry process
or the giveaway; (4) printing, typographical, technical, computer, network or human error which may
occur in the administration of the giveaway, the uploading or processing of entrants, or in any
giveaway-related materials; (5) late, lost, undeliverable, damaged or stolen mail; or (6) any injury or
damage to persons or property which may be caused, directly or indirectly, in whole or in part, from
entrants participation in the giveaway or receipt or use or misuse of any prize (including any
travel/activity related thereto). Sponsor is not responsible for any technical problems, malfunctions of
computer systems, servers, providers, hardware/software, lost or unavailable network connections
or failed, incomplete, garbled or delayed computer transmission or any combination thereof. Sponsor
is not responsible for any unauthorized third party use of any material associated with the giveaway.
By participating in this giveaway and accepting a prize, each winner agrees that Sponsor and its
affiliates, agents, prize suppliers and promotion agencies shall not be liable for any and all losses,
damages, rights, claims, and actions of any kind in connection with the giveaway or resulting from
the winners participation in the giveaway, acceptance, possession, use, or misuse, of any prize,
including without limitation, personal injury, death, and property damage, and claims based on
publicity rights, privacy or defamation.

10. Winner List: The identity of the winners will be posted at twitter.com/LLBean upon completion of
the promotion.