Cloud Devices, Cloud Storage, Online Marketing

Andrew is the Aussie bloke living in the US; Heather is the American gal living in
Australia. Together, they travel the world sharing strategies on how to put your
business on autopilot. Doing business online is no longer about having a website. To
get more clients and take care o the ones you have, you!ll need a map. They!ve got
it. So, sit back and rela", and welcome aboard. This light is bound to Autopilot #our
$usiness.
Andrew McCauley: %n this week!s podcast, we are talking the cloud&
MC: Have you picked up our online survival guide yet' (et prepped or the uture o
online marketing by going to www.aybguide.com.
Andrew McCauley: Hey everybody& This is Andrew )c*auley. +elcome to ,odcast
-./.
Today, we are talking about the cloud. +hat is the cloud' How does it work' How can
you use it or your business' +e!re going to break it down and show you what it is
and show you how we use it or our business, too.
% course, the lovely Heather ,orter is on the other end o the call. Hello, Heather&
Heather Porter: Hello, Andrew, and hello, everyone& How are all o you' Hope
you!re doing very, very well 0 all o you that are 1ogging, cooking, driving, or 1ust
sitting, kicking back at your computer right now.
Andrew McCauley: #es, good to have you on board or -./. 2 can!t believe how
ast that!s going. That!s 1ust cra3y, cra3y, cra3y.
So, 2 thought we would discuss the cloud. 2 had a ew people during the week ask me
about cloud and 2 thought a one4minute answer was going to suice, but it turned
into a hal4an4hour 5667687// unclear9 session, and 2 thought, :#ou know what'
There!s probably a lot o people out there who still don!t understand what this cloud
thing does.; 2 mean, it can be a little conusing i you!ve never used it beore and,
you know, what is it' 2s it 1ust or people playing games' 2s it 1ust or people playing
music' 2t!s so much more than that and we thought we!d break it down and share it
with everybody.
Heather Porter: 2 think it!s a great choice o topic because it!s what small
businesses 0 even large businesses 0 need nowadays to store iles, communicate with
each other, and all that good stu.
$ut beore we talk a little more and deine what actually a cloud is, Andrew, what
have you learned'
Andrew McCauley: Heather, well, 2!ll tell you what 1ust came out very, very, very
recently, the new Ama3on phone. <ow, it!s coming out in the US. 2 don!t think you!ll
Listen to the podcast here: http://autopilotyourbusiness.com/podcasts/73-cloud-storage-for-business/
Get a copy of our Online Survival Guide here: http://aybguide.com
www.autopilotyourbusiness.com
see it in Australia 1ust yet. $ut the Ama3on =ire phone it!s called and it!s a pretty cool
phone especially or Ama3on. So, you know, it!s like a normal cellphone and it does
all the usual stu like calls people 0 imagine that, a phone that calls people. 2t does
all that sort o stu but >e $e3os, the *?% o Ama3on, 1ust came out and they
launched this new =ire phone.
$asically, what it does is they have an app inside this =ire phone called =irely and it
uses the phone!s microphone and camera to recogni3e any real4world product. So, i
you!re a user, you can 1ust push a button on the handset to bypass the phone!s lock
system even as well 0 the lock screen 0 and you get taken directly to a product page
on 0 guess where 0 Ama3on&
Heather Porter: Ama3on&
Andrew McCauley: All right. So, the =irely button lets you identiy things like
printed web and email addresses. So, i you see something on a business card, you
can take a photo o it or click on the button and it takes you directly to an email
address or your email server. 2t recogni3es phone numbers, @A codes, bar codes, art
work, over a hundred million dierent items, including songs, movies, TBs, and
products. So, it does all that; it recogni3es all this stu and then it does something
with it 0 it either takes you to a page that!s relevant on Ama3on so you can buy the
product or whatever else you need to do.
So, it!s going to be an interesting thing. #ou 56676/7C. unclear9 how people use it,
actually. 2 think it!ll be ascinating. +hat do you think about that'
Heather Porter: #ou know, it!s cool. A while back, 2 think it was you that was
talking about an app was book4based where 2 think you could scan rom your phone a
@A reader or something, you could scan a book title or something and it would take
you to a book page. Does that ring a bell'
Andrew McCauley: #eah.
Heather Porter: 2 1ust remember a while back we were talking about it and what
this seems like is it!s almost like a hundred times more steps up than that.
Andrew McCauley: +ell, you know, Ama3on itsel has about DC6 million users so
it!s a massive platorm in itsel, right' #ou know, i people are using it even a bit 0
now, here!s another cool thing 0 you could be out shopping and you think, :+ell, 2
don!t know i 2 want to buy that, but maybe 2!ll see i it!s on Ama3on.; #ou take a
photo with your phone, bang& Straight to Ama3on!s sales page. 2n seconds, you know
what the price is on Ama3on and you can make a decision whether you want to buy it
there or not.
Heather Porter: #eah, pretty powerul, you know' 2t!s making it very easy or us to
buy what we want and, at any time, ull4on convenience.
Andrew McCauley: #eah, deinitely, deinitely. So, you know, that!s what 2 learned
this week. 2 ound it ascinating that Ama3on are now 1umping in the phone market. 2
didn!t ind it surprising; 2 1ust ind it ascinating. So, that!s what 2 ound.
How about you' +hat have you been up to this week'
Heather Porter: <ice. So, there!s a little tool that 2!ve been using this week because
2!ve been doing some video work or some o our clients and also getting clips or us
as well. 2 really actually Euite like it. 2t!s called iSkysot and it!s 1ust iskysot.com.
+hat it is is it!s a little cheap piece o sotware; it!s a video converter.
So, it does a couple o things. 2t allows you to pop in videos and then ormat them or
your phone so you can ormat them or your Android or i,hone so they automatically
play on your phone in the right si3e, right ormat, and all that because, otentimes,
videos that you download online or get o DBDs or whatever, you have to redo them
so that you can play them on your mobile device. 2t!s a click4and4drag little tool.
$ut what 2 really like about it is it comes with this little download button that
automatically shows up on #ouTube videos. So, as soon as you download the
sotware, every time you now go into #ouTube, every #ouTube video that!s on there
has a download button so you can actually download the ),F video rom #ouTube
into your own hard drive 0 any video that!s on #ouTube. So, it!s pretty cool.
Gike, i you!re using clips 0 not only o your own stu but other people!s stu 0 to
make little promo videos or what4not, you know, as we know, when you!re posting on
social media, it!s pretty much public domain when you put your stu up there so it!s a
cool little tool. 2t makes it easy i you like working in video.
Andrew McCauley: 2 love it. 2 love it.
<ow, what i you run out o room on your computer i you!re downloading all those
#ouTube videos'
Heather Porter: #es& That!s a very good segue&
Andrew McCauley: Did you like that' 2 thought that was very cool. 2 was pretty
impressed with my segue there.
Heather Porter: Bery impressive. So, that brings us to our cloud conversation.
Andrew McCauley: *loud& So, yeah, 2 1ust want to give a Euick background. 2 was
out with >e Harrison, my riend >e Harrison rom Swing ,oint )edia 0 2 know >e
listens to our podcast so 2 thought 2!d better say hello. +e were teaching some
people some stu on our Tuesday morning live event that we do every Tuesday
morning and, you know, a conversation came up about cloud and what was going to
be a Euick answer, as 2 said, turned out to be a longer4than4e"pected chat about
cloud.
The people that were in the room really didn!t have much idea about cloud at all and
they were ascinated 0 they were actually ascinated with how they!re actually using it
without even knowing they!re using it, too. So, 2 thought, :#ou know what' +hy don!t
we share that with our listeners on our podcast'; 2t was a great discussion. 2 thought
we could get some o the main points rom that, and you and 2 can have a discussion
about cloud today. So, that!s why we are talking about the cloud.
So, give us a rundown, H, what the cloud means to you 1ust so people get an idea o
what we!re talking about.
Heather Porter: Sure. 2 mean, very simply to me, it!s 1ust a place to store and share
iles that you can access rom any o your devices 0 computers, phones, tablets 0
rom anywhere in the world. So, there!s dierent cloud platorms but all you need to,
2 guess, know is that it sits somewhere that you can access rom anywhere.
Andrew McCauley: #eah, 2 think that!s a pretty straight4orward and simple
e"planation that!s spot4on. 2t!s the ability to have inormation without having the
massive hardware to store it.
Heather Porter: #eah, e"actly.
<ow, why would you need something like this, Andrew' +hy would you actually need
a cloud and why would you need to use it'
Andrew McCauley: +ell, when you!re listening to our podcast and you go and get
that 56676H7/F unclear9 sotware and you start downloading all those videos, you
need somewhere to store them.
The truth is that we!re taking so many more photos these days and we!re taking
videos with our phones. There!s so much inormation going backwards and orwards
these days that we need somewhere to store it. <ow, you know, we look at hard
drives, you go to the local computer shop and they have hard drive back4ups or your
hard drive and, you know, there!s nothing now to see our or ive, si", seven
terabytes o back4up storage available or you to buy where, in the olden days, 2 was
using somebody!s thumb drive with their little US$ stick the other day and they had a
DCI)$ stick and 2 said, :+hat!s this'; 2 can!t even put a ,ower,oint presentation on
this, and 2 had to laugh thinking this has been in this guy!s pocket or a long time. 2
don!t think you can even buy sticks that small anymore. $ut that was a airly large
stick back in the day, right'
So, now, we!ve got so much inormation that we need to store somewhere that either
our computers had to get a lot bigger to store this inormation or we needed to put
them somewhere else. And, as our phones get smarter 0 you know, smartphones get
smarter 0 and they have /D4 or IF4gig models o smartphones, that!s a lot o
memory inside o a phone. The technology is getting smaller to store it, but there!s
also the ability 0 you may have a lot more inormation than the IF4gig or the /D4gig
that you!ve got. #ou need to store 2 t somewhere else and the beauty is you can store
it on the cloud so that it!s not 1ust your phone you can access it rom 0 it!s your
computer or your tablet or somebody else!s computer, too.
Heather Porter: #eah, and 2 also think, with the big changing work environment
that everybody!s acing, that!s also why it!s gotten really popular. So, as people are
outsourcing more o what they!re doing and more companies have virtual team
members 0 which, o course, we are pretty much entirely virtual 0 you have to have
some method o being able to share iles back and orth, but also to store iles that
are, say, the latest edition.
So, i you used email, say or e"ample, and you have a document version -8 and you
email it to sta member -8, they make a change, they email it to sta -D and
onwards and onwards. $y the end o the whole thing, everyone has a dierent
version o the ile whereas, with the cloud, everyone can access the latest version o
the ile and it 1ust allows you to maintain and manage your systems and your team a
lot easier.
Andrew McCauley: #eah, absolutely.
So, 2!m going to share a couple o basic e"amples that people may not even reali3e
that they!re using cloud storage or.
(mail, you know' (mail is all on the cloud. #ou can access your (mail rom your
phone, rom your tablet, rom your computer. #ou can access it rom my computer,
your computer, or even the library!s computer. 2t!s not on a local computer; it!s
somewhere out there on a massive server in (oogle Gand where you can access
(mail. So, you know, when 2 oten bring that up, people go, :Ah& 2s there what a
cloud is'; So, it!s essentially you!re looking at all your emails.
2!ve got 86,6664something emails in my inbo", or in my bo"es there. <ow, 2 wouldn!t
have the room to store those on my computer, but then 2 do have the room to store
them on my cloud. So, that!s an e"ample o cloud.
+hat other e"amples o cloud are out there'
Heather Porter: A really popular one that a lot o people are using is called Dropbo"
which basically allows you to have multiple iles 0 or 2 should say olders, subolders,
things like that 0 and you can put dierent iles in there o any kind o ile type that
you want 0 videos, ),/s, +ord docs, whatever. And then, what you can do is choose
to give permissions o sharing or all your dierent olders.
So, i you have, say, a client, you might want to 1ust share one older. )aybe with
your team or a certain team member, you share another older. $ut, also, it!s or your
own use.
=or me, or e"ample, 2 will use Dropbo", 2 have an app on my i,ad and 2 will store, 2
have a little ile in there with, like, 2nternet marketing videos and things that 2 want
to learn. +hat it allows me to do is, or many o my devices, 2 1ust go straight into
my Dropbo" account and 2 can watch the videos that are in there rom anywhere
which is un because it 1ust means that 2 can learn on4the4go wherever 2 want to go.
The last thing 2 like about Dropbo" is it has something called a public older which
allows you to very easily share iles, even without giving permissions. So, i you 1ust
need to really Euickly share a ile with somebody and you don!t want to go through
the hassle o training them on Dropbo" and getting their account and getting them to
link into your older, you can actually upload straight into a public older. $asically,
you right4click on your mouse and say, :Share link,; to this particular ile and then
you can send that link to anyone and they can then, o course, access that ile rom
any device or computer that they want to as well.
Andrew McCauley: <ow, one thing 2 do want to tell people is that, by using the
cloud, you have to be connected to the 2nternet somewhere.
Heather Porter: (ood point.
Andrew McCauley: #ou!re going to have to access the 2nternet. So, i you!re in the
middle o the desert and you!ve only got your phone and you!ve got no signal and you
can!t access the 2nternet, you!re not going to be able to access your iles.
So, that brings us to another point though. A lot o these cloud solutions like Dropbo"
also let you download your iles onto your local computer or your device as well. So,
you can actually have a local version o your iles on your computer so that you can
work on it when you!re oline. Get!s say, you!re on a plane or something like that and
you don!t have access to the 2nternet or you!re traveling, you can still have access to
your downloaded iles on your local computer as well.
Heather Porter: #es, very good point. (lad you brought that up.
Andrew McCauley: So, that was something that 2 1ust remembered. Somebody was
asking that the other day. So, that!s Dropbo". <ow, prices or Dropbo", do you know
those o the top o your head'
Heather Porter: 2t!s ree or 2 think it!s still two gigabytes o space, or is it more'
Andrew McCauley: Two or ive, 2 can!t remember o the top o my head.
Heather Porter: %ne or the other.
Andrew McCauley: #eah, you can get a ree account. >ust know that you can get a
ree account with a certain amount o space.
Heather Porter: #eah, and that runs out really ast so then you pay rom there and
it 1ust is in increments o how much space you want to buy.
Andrew McCauley: #es. So, 2 think we pay around about J866 a year or 866 gig. 2
think that!s about the right price, 866 gig. $ut there!s a bit o a storage war on right
now.
There!s a number o big competitors but the other big competitor is (oogle Drive. So,
i you!ve got a (oogle account or (mail account, then you have access to Drive and
(oogle Drive is like the old (oogle Docs, but now you can do so many more things on
there. #ou can put a lot o inormation on your (oogle Drive 0 same deal as what you
could with Dropbo" as well. So, you can do that sort o thing.
The other one that 2 do want to talk about which 2 don!t use a lot but 2 have heard
people talk about is )icrosot /IC or /I6' 2s it /I6 or /IC'
Heather Porter: 2 think it!s /I6'
Andrew McCauley: #ou can tell 2 use it a lot, right'
Heather Porter: #eah, then they have +indows /IC or something. $ut, yeah, 2
know.
Andrew McCauley: +hatever it is, it!s a cloud4based +indows version.
+hat 2 do like about that is, i you create certain iles like, say, a ,ower,oint
presentation, you don!t need ,ower,oint on the computer to run that presentation.
So, i you!ve got a ,ower,oint presentation inside Dropbo", let!s say that 2 send you a
ile, Heather, o a ,ower,oint and you don!t have ,ower,oint on your computer, you
can!t open that ile, right' #ou need ,ower,oint on your computer to open that ile.
+ith )icrosot /I6 0 or /IC 0 you don!t need to have that on your computer because
it uses the ,ower,oint engine in )icrosot /IC to run that presentation or you. So,
it!s a cool little eature that that )icrosot product has.
Heather Porter: 2t!s unny. <ow, you have to go, 2 think it!s )icrosot /IC actually.
#ou know why 2 know that' $ecause 2 1ust tried to (oogle it Euietly on the side here
and it!s auto4illing to that.
Andrew McCauley: %kay, good. #eah, /IC. %kay. (ood, good. *ome to our
2nternet marketing school. +e!ll teach you everything you need to know.
Heather Porter: #ou can clearly tell we!re )ac lovers.
Andrew McCauley: So, anything else about those storage systems'
Heather Porter: +ell, the other one that 2 love that we use or huge amounts o
what we do is Ama3on S/. So, Ama3on has its own storage and servers. S/ is what
it!s called. Same thing, you create olders but in there it!s called :buckets; and how
we use it is the e"act ile that you!re listening to right now, all o our podcast iles are
stored in Ama3on. 2t!s e"traordinarily cheap.
The reason why you!d want to use something like that instead o put your iles on
your website, or e"ample, is because, i you get a big ollowing and a lot o people
going to your server at the same time trying to pull big media iles, you could crash
your website or it!s going to really glog down the speed o your site. $ut, this way,
you have your sites on the side, it!s running really ast, and then you have your ast
storage and it!s very ine"pensive. 2t also lets you use video so, a lot o times, you!ll
see on private premium content, people will be using video players that are pulling
rom an Ama3on S/ video ile.
Andrew McCauley: #ou know what 2 like about S/' The act that, i you have a lot
o iles in S/ and nobody is downloading them, nobody is watching them, then you
don!t get charged.
Heather Porter: ?"actly.
Andrew McCauley: #ou!ll only get charged or the pay4per4use, basically. So, i
you!ve got a great video and everyone!s watching it, then you!re going to start paying
some money. $ut, i you!ve got iles up there and you!re not sure i it!s going to work
or not, it!s a great way to test it 0 you!re not going to be paying any money or it
which is cool rather than a Dropbo" account where you!ve got to pay money or an
account or a year. +hether you!ve got one kilobyte in there or one megabyte or one
gigabyte, you!re still going to have to pay the same money.
So, with Ama3on, you only pay or what you use which is pretty cool.
Heather Porter: ?"actly.
Gook, 2!d say this as a business that!s growing or a small business, you really could
look at using the cloud in one o two ways. %ne, to use ile sharing with your sta
andKor clients. So, something like Dropbo" or (oogle Drive would be good or that.
And then, using it or your actual media iles to saely, securely store but also to allow
the public to access such as your podcast and your video iles and that would be your
Ama3on S/ account. So, most businesses nowadays are really getting both because
they!re inding they!re using them both as well, especially in the age o content
creation and marketing.
Andrew McCauley: Apple have their own cloud system, too. 2 you!ve got an
i,hone, you!ll always be getting prompted to say, :Hey, do you want to store all your
photos on the cloud'; 2t!s 1ust a great way, i you ever lose your phone, you know, i
something happens 0 you drop it in the drink somewhere 0 then you!re not going to
lose all your photos and stu like that which was a problem in the past o photos that
were stored on local device.
Heather Porter: +ell said.
Andrew McCauley: %ne other thing 2 want to talk about, too, Euickly is the Ama3on
technology called +hispersynch.
Heather Porter: %h, yeah, yeah, yeah. #ou talked about that actually not too long
ago in a :what you learned,; 2 think.
Andrew McCauley: #eah. +ell, 1ust in case people didn!t hear about it, 2!m going
toL
Heather Porter: #eah, no, share it because it!s perect, actually.
Andrew McCauley: So, +hispersynch technology, when you buy a book rom
Ama3on, let!s say that you buy a Mindle book 0 2!m not talking a physical book, 2!m
talking a digital product, digital book 0 and 2 download it onto my i,ad, 2 can start
reading the book that 2!ve 1ust bought. Get!s say that 2 read up to about page 8C and
then 2 stop reading it on my i,ad because 2!m going to work or something 0 2!m going
to go and do something 0 2 can go to my phone and open up that book on my Mindle
viewer and Ama3on +hispersynch will know what page 2!ve read up to on my other
device.
So, these books are actually stored on the cloud so that it knows e"actly what page
you!re up to. So, when you open up that Mindle device on your phone, it says, :Hey,
you were up to a page urther than this on another device. Do you want to open rom
there'; and you can say, :#es.; So, you start reading. #ou don!t even have to go
through and go, :%h, which page was 2 up to again'; 2t automatically knows. 2 can
read another D6 pages, put it down, and go to my computer and, on my Mindle on my
computer and then pick up e"actly where 2 let o rom my phone. And then, it
doesn!t matter where you are, what device you!re on, it knows e"actly what page
you!re up to. So, they call that +hispersynch which is pretty phenomenal.
<ow, they 1ust recently launched +hispersynch or audiobooks so you can be
listening to a book or an audio ile and stop it or pause it at one spot and then pick it
up on another device e"actly where you let o so you don!t have to scroll through
and ind out where it is.
So, 2 think that sort o technology won!t be ar beore +hispersynch or video will
come into play as well.
Heather Porter: #eah.
Andrew McCauley: And who knows where the uture lies with that sort o stu, too.
Heather Porter: 2t!s all making it easier to engage with content, ultimately 0 you
know, in your own time, space, i you!re going to 1ump devices.
Andrew McCauley: %h, yeah. #ou know, actually, Apple 1ust launched, with their
i%S H sort o technology as well where 2 think 0 correct me i 2!m wrong because 2
may have this wrong but 0 there!s even things where you can pick up a phone call on
your phone and then you can transer it to a computer and take the rest o it on your
computer, too. 2 believe that!!s what they were doing. 2 may be wrong with that but 2
know that there!s some sort o +hispersynch4style technology that the i%S H has
coming out with it when it!s launched as well.
Heather Porter: That 2 don!t know but, i anybody who!s listening does know,
please drop us a line and let us know what you know about it because that sounds
interesting.
Andrew McCauley: #eah, please, please. )ake me look stupid, but that!s okay.
Heather Porter: %r validate him.
Andrew McCauley: #eah, or validate him. 2 love you or oering to validate me.
Heather Porter: So, there you go. Anything else beore we wrap on up'
Andrew McCauley: <o, 2 think the thing is don!t be scared o it; 1ust understand
that the cloud is a great way to store inormation that you don!t have to store
yoursel and you can access it anywhere you want at any time you want on any
device you want.
2t!s great or traveling, too, you know' #ou don!t have to have all these iles taken
with you. #ou can 1ust put them on the cloud, take your i,hone or your phone, and
you can access that inormation wherever you want, whenever you want. So, it!s a
great way that things are happening and 2 think the world is getting smaller as ar as
devices go and part o that is due to cloud technology.
Heather Porter: Agreed.
<ow, everybody, i you want to converse with us and validate 0 or prove Andrew
wrong 0 come on over to autopilotyourbusiness.comKpodcast and look or ?pisode
-./. That is where you!ll ind the show notes and resources that we!ve discussed in
this show. So, we!ll pop in the links about Dropbo" and Ama3on S/ and all the things
that we talked about there. And, look, as always, we would love to hear rom you so
leave us a comment there on the side. *ome on over to iTunes, give us a review, and
say hello. +rite something nice in there 0 or not, but we hope it would be nice. And
we also have an ama3ing little ree resource that we!d like to oer to you, i you come
on over to aybpodcast.com, Andrew has put together a list o the most ama3ing
automation tools and resources you deinitely want to get your hands on this.
Andrew McCauley: #es, do that. (o over there now 0 aybpodcast.com 0 and leave
us a review in there. 2 you!re listening to us on iTunes, leave us a review on iTunes,
i you eel like it. 2 you!re listening to us on Stitcher, Spreaker, ,od%matic, or even
iHeartAadio, then we!d love to hear rom you on those platorms, too. +e!re checking
those every day so we!re always looking or comments and people that are listening
to us via those channels. So, wherever you are, we love you&
Heather Porter: ?"actly& So, thanks again everybody or listening. Thanks again,
Andrew, or your chat.
Andrew McCauley: Thanks, H. Talk to you later.
Heather Porter: Talk to you later. $ye&
Andrew McCauley: $ye.
MC: )ake sure to grab our ree business automation guide now and get access to
other special bonuses. Head on over to aybpodcast.com.
All passengers and cabin crew should now be seated with their seatbelt securely
astened. Gadies and gentlemen, this is the irst oicer speaking. %n behal o your
captains, Andrew )c*auley and Heather ,orter, we would like to thank you or taking
the 1ourney with us to Autopilot #our $usiness. #ou are now closer to putting your
own business on autopilot using the 2nternet.
% course, i you would like to rack up some reEuent lyer points, visit our website
www.Autopilot#our$usiness.com or check us out on =acebook at
=acebook.comKAutopilot#our$usiness. These reEuent lyer points are totally useless
but the inormation is gold.
Until we ly again, happy travels&

Cloud Devices, Cloud Storage, Online Marketing

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Andrew is the Aussie bloke living in the US; Heather is the American gal living in

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