In Our Multicultural Society, Asians Are Most Green|

Reuters
This proprietary survey, having its 600+ questions, enables DDB to supply exceptional insight
into American consumer attitudes and also behaviors. With the particular prestigious 2013 Cannes
International Festival of Creativity, DDB won 93 Lions, the most ever for your network. in addition,
62% regarding U.S. 2014 DDB Worldwide Communications Team Inc.
About DDB
DDB Worldwide (www.ddb.com) can be one of the actual world's largest and the lot awarded
marketing and advertising networks. the LSS survey compares U.S. Census about gender, age,
and race. Asians say that they would be willing to accept any lower normal associated with living to
be able to conserve energy. Merely 50% associated with U.S. Within 2012 DDB was named
Marketing Network of the year by Campaign, as well as Agency in the year along with Digital
Agency in the year by Strategy magazine. Blacks, and also 41% regarding U.S. Asians tend to be
much more most likely compared to other racial groups inside the United States Associated With
America being school educated."
The research finds distinct differences in between those who possess completed college and those
that have got not when a person compare green attitudes as well as behaviors across highest levels
involving education completed.
Nelson Mandela said, "Education will always be the most powerful weapon which in turn an
individual may use in order to change the world." Earth Day is actually a good time for anyone
personally to understand that it might also conserve the planet.
RACE
White
Black
Hispanic
Asian
SAMPLE SIZE
4,749
816
989
330
I would spend a lot more to possess an environmentally safe model of a product
44%
53%
51%
57%
I produce a strong effort for you to recycle every thing I possibly can
67%
61%
72%
78%
I make use of a refillable drinking water bottle see this when I stay hydrated outside of the home
52%
51%
58%
62%
I make a special effort to buy coming from businesses that are usually environmentally conscious
36%
43%
46%
54%
I would be willing to accept the lower standard involving living to be able to conserve energy
41%
46%
50%
60%
How essential is that will this issue in order to you? Recycling
71%
65%
71%
76%
How crucial is which this issue to always be able to you? whether any enterprise ensures that it is
procedures get minimal social/environmental impact
50%
48%
50%
59%
HIGHEST LEVEL OF EDUCATION COMPLETED

High School
Bachelor's Degree

Post Graduate
SAMPLE SIZE

1,727
1,786

878
I would pay a lot more for an environmentally safe variation of your product
42%
52%
51%
I make a strong effort for you to recycle everything I possibly can
62%
74%
71%
I work together with a refillable h2o bottle when I drink water outside regarding the home
49%
58%
55%
I create a special effort to buy via businesses that are generally environmentally conscious
35%
44%
44%
I could be prepared to accept a lower regular involving living to always be able to conserve energy
46%
44%
44%
How crucial is this issue to you? Recycling
64%
76%
74%
How important is this issue to you? whether any company ensures what has practices have got
minimal social/environmental impact
42%
56%
57%
The DDB life style Study may always be the nation's longest operating as well as largest
longitudinal research involving attitudes and behaviors. Asian adults say that they make use
involving a refillable h2o bottle after they keep oneself hydrated outside regarding the home, in
comparison along with just 52% regarding U.S. The Particular agency's customers consist of
Volkswagen, McDonald's, Unilever, Mars, Johnson & Johnson, and Exxon Mobil, among others.
Founded inside 1949, DDB will be a component of the actual Omnicom group (NYSE) and consists of
greater than 200 offices throughout more than 90 countries having its flagship workplace in New
York, NY.
About Omnicom Team Inc.
Omnicom group Inc. 44%). Conducted annually since 1975, your taste is well balanced for the U.S.
they may additionally be significantly more inclined to hot asian cam models make a special effort to
buy coming from companies that are usually environmentally conscious than some other racial
group, using 54% of Asians carrying out so, versus 36% regarding Whites, 43% of Blacks, along with
46% associated with Hispanics. Omnicom's branded networks and numerous specialty firms offer
advertising, strategic media planning as well as buying, digital along with interactive marketing,
direct as well as promotional marketing, public relations, and other specialty communications
services to around 5,000 clients in more than 100 countries.
Contact:
Christie Giera
Director involving Corporate Communications as well as North American Public Relations, DDB
Worldwide
Email: Christie.giera@ddb.com
Office: 212-415-2186
SOURCE DDB Worldwide
. (NYSE-OMC) can end up being a leading global marketing along with corporate communications
company. the 2014 study has been fielded among 7,020 respondents during January 2014. 50% for
Whites along with Hispanics and also 48% regarding Blacks).
Finally, in the big event it arrives to selecting what's very best for that environment more than
what's best for that individual, 60% associated with U.S. Furthermore, they may be much more most
likely compared to some other racial groups for you to admit which any business's social or
environmental methods are important in their particular mind (59% vs. Inside addition, The Gunn
Report has detailed DDB as among the actual Best Three Global Networks with regard to 12
associated with the last 15 years.
Tue Apr 22, 2014 12:00pm BST
NEW YORK, April 22, 2014 /PRNewswire/ -- Throughout celebration of the 44th annual Earth Day,
DDB Worldwide these days announced findings in the 2014 DDB Lifestyle Design Study (LSS),
which shows that across both attitudinal and also behavioral measures, race is actually one of the
actual very best predictors involving "green" living. U.S. adults through amongst 4 racial groups -
people who identify as White, Black, Hispanic, or perhaps Asian - and reveals that with a significant
measure, Asians present the highest amounts of agreement along with stated beliefs along with
intentions about carrying out the right factor for that environment.
According towards the DDB Lifestyle Design study data, more than 75% of U.S. Whites are willing to
produce the identical sacrifice.
Denise Delahorne, SVP/Group Strategy Director regarding DDB U.S., commented, "It's crucial to
consider another demographic variable which influences these results, along with which is
education. White adults.
Asian adults tend to be ready to spend a lot more for an environmentally safe variation of your item
than White adults (57% vs. Hispanics, 46% of U.S. Asian adults agree which recycling is important
as well as which they create a strong effort to become able to recycle every thing these people
possibly can