RODD NOVAK

r novak1466@gmai l . com www. l i nkedi n. com/ i n/ r oddnovak

International sales and marketing executive driving a 30% CAGR over a 10 year period
In CMO role, orchestrated successful initial public offering on the Nasdaq stock market
As sales, marketing and business development lead, built RF semiconductor product business
from $1M to $91M in eight years
Successfully lead entry into the cellular handset market as a startup company attaining
product slots at the top 5 cellular handset OEMs and leading market share position in 2012
Grew customer base from less than 100 in 5 countries to over 1500 in 54 countries
Grew EMS and passive component business from $125M to $356M in 3 years

Driving Growth Through

Tactical & Strategic Sales & Marketing Business Growth Leader
Corporate Strategy & Messaging New Product Definition and Launch
M&A / Strategic Alliances Analytical Business Modeling
Product and Market Roadmaps Market Research and Analysis
Extensive International Experience Tactical / Strategic Marketing
MBA / BSEE Brand Creation and Development


Chromera, Inc February 2014 Present
Chromera is developing a new class of smart labels to harness supply chain resources in the retail and
pharmaceutical markets.

Chief Executive Officer
Selected for CEO role to set strategy, raise capital, assemble and lead team.

Peregrine Semiconductor Corporation January 2003 August 2013
Peregrine created a new semiconductor technology with the promise of changing RF design forever. A
>$200M manufacturer of high performance RF integrated circuits targeting the cellular handset,
wireless infrastructure, test and measurement, broadband, industrial and aerospace and defense
markets.

Chief Marketing Officer, 2010 August 2013
Selected for CMO role to take the company public, develop the associated corporate message,
roadshow materials and the market models.
Successfully orchestrated IPO messaging on the Nasdaq stock market in August of 2012
Developed the company brand to support the IPO
Ownership of all public roadshow materials
Developed and published companies first annual report
Executed multiple global press tours resulting in 50% increase in print position

Vice President Sales, Marketing and Business Development, 2008-2010
Selected to unify product, market and sales organizations in an effort to accelerate growth,
achieve profitability, expand product portfolio and penetrate key Tier 1 customers.
Built and ran three business units including Mobile Solutions, with executive sales to the
cellular market, high performance solutions with a direct and distribution based channel for
commercial markets and high reliability with direct sales to the space industry.
Reorganized internal sales, distribution and sales representatives resulting in exceeding all
targets and growing revenue 9% in the 2008 market downturn
Led company to first profitable quarter in company history in 2008
o One of only 3 global semiconductor companies to grow revenues in 2008
RODD NOVAK
r novak1466@gmai l . com www. l i nkedi n. com/ i n/ r oddnovak

Initiated strategic customer plan resulting in being the only company in 3 years to receive new
vendor status and product revenue at worlds largest cellular infrastructure company
Selected to lead corporate restructuring effort to align with International Tier 1 customers
leading to strategic alliance with Japanese OEM representing 70% of corporate sales.
Led effort and launched worlds first monolithic digitally tunable capacitor resulting in the
worlds first tunable cellular handset launched as the Samsung Galaxy S3.


Vice President of Marketing and Business Development, 2005-2008
Selected to define the corporate product roadmap and launch a diversified portfolio into multiple
markets and tier one customers with ownership of sales quota and P&L
Grew gross margin over 20 basis points
Successfully led company entry into cellular handset market, test and measurement,
broadband, wireless infrastructure and product sales to aerospace and defense
o Captured leading share at each of the top 3 market leaders
Created and developed organization and functional positions including product marketing,
program management, technical marketing, corporate applications engineering and marketing
communications
Developed industry analyst and editor network resulting in 5 cover features and 3 major awards

Director of Marketing and Business Development, 2003-2005
Solely responsible and successfully negotiated initial corporate sale into handset market in
Europe, cellular infrastructure in Canada, large screen LCD TV in Korea and test and
measurement in Europe.
Responsible for all market entry strategies and execution
Responsible for all product roadmaps, marketing and promotional requirements


CTS Corporation 1996 2002
CTS Corporation is an innovative designer and manufacturer of sensors and actuators,
electronic components, frequency control devices and a leading provider of value-added
electronics manufacturing services (EMS).
Director of Corporate Marketing, 2000 - 2002
Reporting to the Executive VP of Mobile Component Business
Member of the merger and acquisition team which acquired Motorola Components Division
o Resulted in doubling of corporate revenues
o Selected to lead unification messaging to all Motorola Tier 1 customers.
o Selected to lead cross pollination of technologies and culture.
Corporate Marketing, 1996 - 1999
Reporting to the Chief Marketing Officer
Responsible for synergizing the competitive advantages of the varied business units
o Resulted in entry into 3 new markets and 4 product categories that helped enable
nearly 300% growth in 3 years
Reset company wide press release messaging strategies and templates and led corporate wide
training
Facilitate product and technology roadmap brainstorm and creation events

Xetron Corporation a subsidiary of Northrop Grumman, 1989 1996
RODD NOVAK
r novak1466@gmai l . com www. l i nkedi n. com/ i n/ r oddnovak

Xetron Corporation is a provider of military and commercial communication systems,
advanced filtering devices and miniaturized radio telemetry systems.
Founded Commercial Business Unit at Xetron Corporation resulting in long term sales contracts
with Criticare Health and Fedex.
Director of Sales and Marketing for the Commercial Business Unit
Electrical Engineer working on multiple communication design programs
Comsat Laboratories, 1986 1989
Satellite Antenna Design Intern
Education
Masters of Business Administration: Xavier University; Class of 1996
Bachelor of Electrical Engineering: University of Cincinnati; Class of 1989
Interests
Active in many sports including mountain biking, running, training and snow boarding
Parenting, supporting and teaching my three daughters

References, Industry Articles and Papers available upon request