QFD: Quality Function Deployment

By: Anil Kumar

3-Mar-10 Lecture on QFD by Anil Kumar
Quality Function Deployment
A systematic method for transferring
customer wants/needs/expectations into
product and process characteristics
Developed by Shigeru Mizuno (1910-1989)
and Yoji Akao (b.1928) in Japan
o hinshitsu kino tenkai

3-Mar-10 Lecture on QFD by Anil Kumar
Quality Function Deployment
Excellent tool for communication
between cross-functional groups
Provides a common basis for
o Integrated Product Development
o Simultaneous Engineering
o Concurrent Engineering
3-Mar-10 Lecture on QFD by Anil Kumar
Quality Function Deployment
QFD work divides into four parts
o market analysis to establish needs and
expectations
o examination of competitors abilities
o identification of key factors for success
o translation of key factors into product and
process characteristics
3-Mar-10 Lecture on QFD by Anil Kumar
Quality Function Deployment
Conjoint Analysis (market survey)
o potential customers asked to rank a
number of product concepts
o important factors chosen by factorial design
with two levels
(statistical design of experiments)
Toyota halved design costs and
reduced development time by 1/3
after starting to use QFD
3-Mar-10 Lecture on QFD by Anil Kumar
Quality Function Deployment
Analysis of competitor products should
o go on continuously
o subject them to same scrutiny as own
company products
3-Mar-10 Lecture on QFD by Anil Kumar
Quality Function Deployment
Product planning
o house of quality
Product design
o parts deployment
Process design
o process planning
Production design
o production planning
3-Mar-10 Lecture on QFD by Anil Kumar
Quality Function Deployment
C
u
s
t
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r

A
t
t
r
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b
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s

Engineering
Characteristics
House of
Quality
K
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y

P
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s
s

O
p
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Production
Requirements
Production
Planning
P
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C
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Key Process
Operations
Process
Planning
E
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C
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Part
Characteristics
Parts
Deployment
3-Mar-10 Lecture on QFD by Anil Kumar
Quality Function Deployment
Product planning
o wishes of customer transferred to product
o evaluation of competitor products
o identification of important properties
Product design
o choose best design to fulfil targets
o identify critical parts and components
o further R&D if needed
3-Mar-10 Lecture on QFD by Anil Kumar
Quality Function Deployment
Process design
o critical parameters identified
o process control/improvement methods set
Production design
o design instructions for production
o define measurements, frequency and tools
to be used
3-Mar-10 Lecture on QFD by Anil Kumar
Some URLs for QFD
http://www.qfdi.org/
http://www.iti-oh.com/cppd/qfd/qfd_basics.htm
http://www.becker-associates.com/qfdwhatis.htm
http://www.pardee-quality-methods.com/qfdis.html
http://www.npd-solutions.com/qfd.html
http://www.icqfd.org/

3-Mar-10 Lecture on QFD by Anil Kumar

3-Mar-10 Lecture on QFD by Anil Kumar

3-Mar-10 Lecture on QFD by Anil Kumar

3-Mar-10 Lecture on QFD by Anil Kumar

3-Mar-10 Lecture on QFD by Anil Kumar

3-Mar-10 Lecture on QFD by Anil Kumar

3-Mar-10 Lecture on QFD by Anil Kumar
3-Mar-10 Lecture on QFD by Anil Kumar
Quality Function Deployment
C
u
s
t
o
m
e
r

A
t
t
r
i
b
u
t
e
s

Engineering
Characteristics
House of
Quality
K
e
y

P
r
o
c
e
s
s

O
p
e
r
a
t
i
o
n
s

Production
Requirements
Production
Planning
P
a
r
t

C
h
a
r
a
c
t
e
r
i
s
t
i
c
s

Key Process
Operations
Process
Planning
E
n
g
i
n
e
e
r
i
n
g

C
h
a
r
a
c
t
e
r
i
s
t
i
c
s

Part
Characteristics
Parts
Deployment