80/20 living:

Who & what do you care most about?

What kind of person are you and want to become?
What are your strongest emotions !ualites and abilities?
"o u want a partner children
"o u want to make a name for urself and for wh#
"o u want to be an employee or self employed?
What are u putting energy into that isnt essential for your happiness
What you want to achieve and what u dont want to achieve?
$ocus choose %:
&' (arketing and )nance
* must put my live on automation:
&re ovul post folicular
direct my e+ercise & diet
Where to shop?
,idl:
-ubergine .weet potatoe /arrots
,*fe/ day review
asf
0ow to "evelop 1our 2ey -ccounts
3ssential strategies for winning defending and growing key account business
.elect a date and venue
.tart "ate
3nd "ate
4enue
02/05/2067
02/05/2067
,ondon
8ooking en!uiry
22/60/2067
22/60/2067
,ondon
8ooking en!uiry
*f no dates are displayed contact us on 977:0;6<28 725200
=verview
#here is a transition re!uired to turn a normal account into a key account>
.ales arguments must become business arguments> #his workshop covers
the essential knowledge needed to select the right key accounts in which to
invest your resources> *t identi)es the optimal strategies through which key
business can be won protected and grown and enables the development of
a strategic plan of action>
8ene)ts to you and your company
1our organisation will have a better?directed sales resource in order to
develop and protect relationships with key accounts and as a conse!uence
this will increase key account pro)tability>
Who should attend?
@ew and e+perienced key or maAor account managers who want to evolve a
proactive structured approach to ma+imising business from their maAor
customers will bene)t from this workshop> .o too will sales managers and
directors who wish to evolve their teamBs approach for eCective key account
development>
,earning outcomes
*dentify the precise nature of relationship desired with your key accounts>
"e)ne the position which will diCerentiate your proposition from your
competition>
/hoose and develop the strategy that can achieve the desired relationship>
-nalyse the business of the key account to identify further selling
opportunities>
*dentify people who are involved in the decision making process and
develop strategies to inDuence them>
.elect true key accounts and analyse real account potential>
8uild an appropriate 2-( delivery team>
&rovide value based solutions>
"evelop an account plan with de)ned actions and responsibilities>
/ourse content
#he critical decision what level of relationship do we want?
- model which obAectively identi)es the key account and the most eCective
strategy>
0ow to develop lock?in strategies>
*ssues to manage within your organisation>
"eveloping the plan to inDuence others both inside and outside the key
account
(easuring the tangible perceptions of key players>
&rioritising key accounts>
#he key account methodology>
/ustomer value and diCerentiation>
#raditional selling vs 2-( development>
"elivery style
#he training course is designed around the key account management
strategies and the key account planning system> "elegates will be given the
opportunity to apply the planning system on one of their key accounts and to
create an action plan to move the account forward> #hey will also review a
case study as a group e+ercise>