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Hi Dear This is to inform you that we are one of the top educational company helping students in getting good grades in their academic life. We understand that you are interested in getting help in your Academic Assignments at affordable rates to get great results. All our tutors have Master's and PhD degree in different subjects and they are professors in most popular Universities of USA, UK, Australia and Canada. Sample Assignment provide assignment help, homework help, online exam help and online coursework help in different subjects and their sub-divisions like Accounting, Finance, Management, Engineering, Statistics, Economics and many more subjects. The way to use our services is very simple. You just need to mail your questions at info@sampleassignment.com and we will get back to you with a customized and affordable price quote for each and every assignment. Thanks and Regards, Sample Assignment Team info@sampleassignment.com -- Sample Assignment Team
Hi Dear This is to inform you that we are one of the top educational company helping students in getting good grades in their academic life. We understand that you are interested in getting help in your Academic Assignments at affordable rates to get great results. All our tutors have Master's and PhD degree in different subjects and they are professors in most popular Universities of USA, UK, Australia and Canada. Sample Assignment provide assignment help, homework help, online exam help and online coursework help in different subjects and their sub-divisions like Accounting, Finance, Management, Engineering, Statistics, Economics and many more subjects. The way to use our services is very simple. You just need to mail your questions at info@sampleassignment.com and we will get back to you with a customized and affordable price quote for each and every assignment. Thanks and Regards, Sample Assignment Team info@sampleassignment.com -- Sample Assignment Team
A marketing management course conducted by Jones University is sure to appeal to those
students who have completed their bachelor degree in business administration and look to pursue further studies to get a strong foothold in their career. Unlike popular perception, to develop a marketing campaign is not at all a rocket science. There is no need to create an elaborate and drab 300 page document that will not be read by everyone, particularly those you are targeting. Instead, it is best to create a simple, well chalked out map. For promoting the marketing management course at Jones University, here are some of the questions that need to be answered prior to selecting media channels and tools for promoting the same. First and foremost, we should be answering who we are targeting with the campaign. Quite essentially, who will be the target audience for the marketing management course conducted by Jones University. Under this, we need to know what behavior and demographics should be targeted. Also, we also have to decide who will be the vendors and marketing partners. Also, we have to chalk out the core team members for the marketing campaign and who will be responsible for specific areas that need to be handled. For the marketing management course, the target audience would invariably by college students who have probably completed their graduation studies. Thus, students falling in the age group between 20 and 24 should be the target audience. Indeed, decoding the targeting audience is the starting point for the marketing campaign. We have to keep in mind that the target audience is the source of revenue and money and thus, they should be carefully selected. The target audience will directly influence all the consequent aspects of the strategy. (Assael, 1992) When deciding the target audience, it is also imperative to determine how the specific course will benefit the target audience or meet their demands and thus, customers motivation should be effectively addressed. Allies and partners will be required at different steps to deliver a complete
experience to the customer. To determine the revenue and pricing model is also critical which will be based on the buyers professed value of enrolling for the study program. While determining the revenue and pricing, it is also important to take into considering the economic as well as reference competition when potential competition needs to be analyzed that is aiming for the target buyers budget. Next, the right positioning has to be created to make the whole study program more appealing and lucrative as opposed to the competition, as perceived by the target customer. (Blythe, 2001) The next segment to be targeted would be based on user profiles, geographies as well as profitability. The next pertinent question to be answered is what the marketing campaign requires. Apart from the product, which here is the marketing management course offered by Jones University, designing the campaign material and choosing the right content for ads as well as placing the ads in correct places is also of paramount importance.(Aaker&Joachimsthaler, 2000) The timing of the campaign also plays a critical role in determining how successful the campaign would be. In this case, if we launch the campaign for the marketing management course after most other B-schools have already started with similar programs, then it is going to be of no use. Thus, the campaign should be well-timed so that prospective students are aware of it when they are busy scouting for universities and study programs during their leaves. When launching the campaign, we also have to consider whether we would be clashing with other marketing campaigns of other universities offering similar programs. Finally, once the campaign is ready to be launched, we need to have a strong and full proof mechanism for analyzing the results of the campaign. Indeed, when we are spending a big amount as 10,000 dollars for the campaign, it only becomes imperative to analyze the turnover. It is essential to determine what will be the objective and diagnostic metrics to be used for measuring the progress of the campaign and whether all the campaign goals have been met. (Lovelock, 2001)
Internet marketing With social media becoming the talk of the town, it goes without saying that we incorporate online marketing as one of the strong pillars of our marketing campaign. Banner ads are great way to reach and engage the target audience. Online advertising experts might argue that banner ads have become obsolete now. However, they still enjoy a wide reach and a high success rate. As the technology continues to advance at a rapid rate, marketers have a volley of options to use the online marketing tools as per their requirements. Today, we have the ability to select specific types of customers as well as specific pages where we want to display the banner ads. Today, the users IP address can be tracked and thus we can put up banner ads in certain geographic locations which we want to target for you study program. With targeting, an entirely new world of avenues and opportunities is opened for online banners advertising.(Keller, 1998) To further cement our online marketing campaign, we would be using Google Analytics tool. Indeed, in todays times. Using Google Analytics is no rocket surgery. Before starting any promotions or any online marketing activity, it has become important to set up Google Analytics in a correct way. There have been many instances where Google Analytics was not set up properly and this resulted in a complete mess for measurement and tracking. The best part about Google Analytics is that is can be robust or simple, the way you would like it to be. Thus, we have to make sure that we take as much time to set up a proper tracking mechanism in place before the online campaign is launched. (Chisnall, 1997)
Outdoor advertising In an age where traditional advertising like print and broadcast advertising have become out of reach for many marketers, alternative means of advertising like outdoor advertising and online advertising have gained momentum. There is no doubt about the fact that outdoor advertising is an excellent way for reaching and engaging people where they work and live. Outdoor media is one kind of media that is almost omnipresent. When the right amount of creativity is infused in
the outdoor campaign, we will be able to new spaces for our ads which never existed before. (McCarthy, 1975) For our outdoor campaign, it is much important to find the right ad spaces for placing the billboards. These places should be such that people stop right there and see the billboard. We are also aware that outdoor advertising is one of the most cost-efficient options for advertising.
Comparing outdoor advertising to other advertising options Unlike print, radio or TV, outdoor advertising is such that you cannot turn it off or switch it off. Quite obvious to state, viewers or potential customers are not able to fast forward the ad since it remains in the environment. When the target audience are within the viewing range of the tactically placed billboards, then it is only evident that they are going to view the billboard and there is no way they can avoid seeing it. On the other hand, with internet, print, radio and even TV, consumers may change the show or channel or even fast forward the ads, close a web page or even simply turn the newspaper page or worse, miss opening the page. (Davies, 1998) Outdoor medium is possibly the only place where target customers have no control on the advertising space. Thus, we have complete control on where and how the ad should be seen. what type of direct marketingdirect mail, generic mailings, inserts, targeting mailings, personalized mailings, customized, one-to-one;
Direct marketing We can then move on to include direct marketing strategies in our campaign. For promoting marketing management course offered by Jones University, we can use generic mailings as well as personalized mailings.
The main decisive factor for our direct marketing campaign would start with a reliable and definite consumer database. Some other critical factors would comprise offering immense customer value by adapting a personalized and customized approach for our offering and the chance for building customer loyalty by offering a study program that is tailored for their requirements and career goals. Another critical factor for your direct marketing campaign would be to develop a steady customer profile defining the key target markets. We should have sufficient information and details for supporting the customer database that we have chalked out. Personalized mailings would be a good option since with such targeted promotion, we can directly appeal to the students and make them aware why our marketing management course is more advanced as compared to similar courses offered by other universities. (Ellwood, 2002) Our customer database has to quantitatively capture the main characteristics of prospective students who are most willing, ready and capable to enroll for the study program. In our customer profile, we need to provide information like the education, age, gender and also how these target customers have responded to personalized mail orders in the past. Traditional Media When it comes to using the traditional media like print media, broadcast, radio or eve infomercials, we have to be extremely judicious since we have a fixed advertising budget. When developing print ads, the key should be the body copy of the ad. This is because choosing a study program for higher education is a serious decision that prospective students would take, and hence, they should be provided with all details and information regarding the marketing management course that Jones University is offering. In the print ad, we need to create an atmosphere such that we are directly addressing the student and not merely promoting our study program. Short paragraphs and short sentences should be frequently used since we are aware that students tend to have a short attention span while reading newspapers. Also, it is very important that we use a conversational tone in the body rather than a
professional or a formal tone for the ad. This is because our print ad is targeted at college going students, and thus, it is only understood we communicate with them in a language they are familiar with and at the same time, impart all the essential information that they would look for before choosing a study program. (Lury, 1998) The reason why we choose print ads in our marketing campaign is that print ads efficiently appeal to the emotions and feelings of the readers. A professional and well-thought out advertising design, correct use of layout, color, language and positioning creates enough confidence in the mind of the reader to trust the marketer and believe in the product or the offering that is promoted through the print ad. When drafting the campaign, we need to be extremely careful about absence and complexity. Though the absence is taken care of since we already have a marketing campaign for the study program, the main potential risk factor is complexity. It is a great challenge to ensure that the marketing plan does not emerge as a highly complex one and thus, we need to ensure that we use the right balance of various media channels for promoting the marketing management course offered by Jones University.
References Aaker, D and Joachimsthaler, E (2000) Brand leadership, The Free Press Assael, H. (1992) Consumer Behaviour and Marketing Action, 4th Edition, USA: PWS-Kent Blythe, J. (2001) Essentials of Marketing, 2nd edition, Prentice Hall Chisnall, P.M. (1997) Marketing Research, Fifth Edition, London: McGraw-Hill Davies, M. (1998) Understanding Marketing, 1st edition. Prentice Hall Ellwood, I. (2002) The Essential Brand book, Kogan Page Limited Keller, K (1998) Strategic Brand Management, Building, measuring and managing brand equity, Kogan Page, London Lovelock (2001) Services Marketing, people, technology, strategy, Prentice Hall. Lury, G.(1998) Brand Watching; lifting the lid on the phenomena of branding, Blackhall.
McCarthy, J. (1975), Basic Marketing: a managerial approach, Homewood, IL Hi Dear This is to inform you that we are one of the top educational company helping students in getting good grades in their academic life. We understand that you are interested in getting help in your Academic Assignments at affordable rates to get great results. All our tutors have Master's and PhD degree in different subjects and they are professors in most popular Universities of USA, UK, Australia and Canada. Sample Assignment provide assignment help, homework help, online exam help and online coursework help in different subjects and their sub-divisions like Accounting, Finance, Management, Engineering, Statistics, Economics and many more subjects. The way to use our services is very simple. You just need to mail your questions at info@sampleassignment.com and we will get back to you with a customized and affordable price quote for each and every assignment. Thanks and Regards, Sample Assignment Team info@sampleassignment.com -- Sample Assignment Team