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Brittney Gilbert

Award-winning social media specialist with 9 years experience


916-A Alabama St., San Francisco, CA 94110
email: brittneyg@gmail.com
phone: 510-260-6689 (texts welcomed)

Social Media Manager | CBS SF, San Francisco, CA | Oct. 2012 - present
managing strategy, growth, engagement and daily execution of all Twitter, Facebook and
Instagram accounts for six CBS-owned media companies (18 accounts total)
spearheading Facebook advertising, marketing and editorial campaigns
social media training and leadership for 200+ CBS SF team members
creating and implementing social media best practices specific to each brand
growing and nurturing diverse, brand-specific online communities
monitoring trending topics and online conversations for editoral guidance
monthly performance reports for each brand; social media metrics analyzation
3096% increase in engagement in 20 months for KPIX Facebook page
1092% increase in total likes in 20 months for KPIX Facebook page

Social Media Editor | KNTV-TV, San Jose, CA | Jan. 2012-March 2012
[contract work] managed strategy, growth and daily execution of station's Twitter and
Facebook accounts; social media coaching and guidance for reporters and anchors;
Facebook Insights analyzation and reporting; community management and moderation

Communications Manager | Modest Needs, New York City, NY | June 2010 - Nov. 2011
managed foundation's Twitter and Facebook accounts; storytelling and daily blogging;
wrote newsletter for 50,000 members; managed and maintained online community

Blog Producer | KPIX-TV, San Francisco, CA | Nov. 2007 - May 2010
sole writer and editor of Eye on Blogs, a local blog and news aggergator; wrote dozens of
blog posts daily; curated and aggergated local blog content; blog community growth,
moderation and management; blogger outreach; social media coaching

Blog Producer | WKRN-TV, Nashville, TN | April 2005 - June 2010
sole writer and editor of Nashville is Talking, a local blog and news aggregator; wrote
dozens of posts daily, aggregated locally-produced blog content, grew and nutured online
community, blogger outreach, host of weekly TV segment "Hot on the Blogs"

Education:
Bachelor of Journalism, Middle Tennessee State University, Murfreesboro, TN

Awards:
2008 Mark Twain Award, Best Blog, AP Television-Radio Association
2009 Mark Twain Award, Best Blog, AP Television-Radio Association

Skills: extreme multi-tasking, playing well with others, adapting quickly, flexibility and
versatility, wordsmithing, internet trailblazing