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Brittney Gilbert

Award-winning social media specialist with 9 years experience

916-A Alabama St., San Francisco, CA 94110
email: brittneyg@gmail.com
phone: 510-260-6689 (texts welcomed)

Social Media Manager | CBS SF, San Francisco, CA | Oct. 2012 - present
managing strategy, growth, engagement and daily execution of all Twitter, Facebook and
Instagram accounts for six CBS-owned media companies (18 accounts total)
spearheading Facebook advertising, marketing and editorial campaigns
social media training and leadership for 200+ CBS SF team members
creating and implementing social media best practices specific to each brand
growing and nurturing diverse, brand-specific online communities
monitoring trending topics and online conversations for editoral guidance
monthly performance reports for each brand; social media metrics analyzation
3096% increase in engagement in 20 months for KPIX Facebook page
1092% increase in total likes in 20 months for KPIX Facebook page

Social Media Editor | KNTV-TV, San Jose, CA | Jan. 2012-March 2012
[contract work] managed strategy, growth and daily execution of station's Twitter and
Facebook accounts; social media coaching and guidance for reporters and anchors;
Facebook Insights analyzation and reporting; community management and moderation

Communications Manager | Modest Needs, New York City, NY | June 2010 - Nov. 2011
managed foundation's Twitter and Facebook accounts; storytelling and daily blogging;
wrote newsletter for 50,000 members; managed and maintained online community

Blog Producer | KPIX-TV, San Francisco, CA | Nov. 2007 - May 2010
sole writer and editor of Eye on Blogs, a local blog and news aggergator; wrote dozens of
blog posts daily; curated and aggergated local blog content; blog community growth,
moderation and management; blogger outreach; social media coaching

Blog Producer | WKRN-TV, Nashville, TN | April 2005 - June 2010
sole writer and editor of Nashville is Talking, a local blog and news aggregator; wrote
dozens of posts daily, aggregated locally-produced blog content, grew and nutured online
community, blogger outreach, host of weekly TV segment "Hot on the Blogs"

Bachelor of Journalism, Middle Tennessee State University, Murfreesboro, TN

2008 Mark Twain Award, Best Blog, AP Television-Radio Association
2009 Mark Twain Award, Best Blog, AP Television-Radio Association

Skills: extreme multi-tasking, playing well with others, adapting quickly, flexibility and
versatility, wordsmithing, internet trailblazing