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Submitted by:

Rochelle I. Lazatin
BSHRM-II

Submitted to:
Mr. Manuel D. Atienza Jr.
Professor






Address: San Joaquin, Sta. Ana, Pampanga
Cell No: 0905-789-8005
Email ad:sabatteanshakes@yahoo.com




Prepared by:
Rochelle I. Lazatin







TABLE OF CONTENTS

Description of the Business2-3

Description of the Product or Service..3-4

Market Strategies4-7

Analysis of the Competition..7-8

Operations and Management...8-9

Financial Data..9








DESCRIPTION OF THE BUSINESS
A. INDUSTRY SECTOR
This business falls into Manufacturing Industry where there is changing of raw
materials into a more useful forms. This includes food and beverages, thus, it
classifies as Food and Beverages Industry.
Probiotics have been gaining popularity and in the future various food products
such as cakes, biscuits, bread, ice cream, sweets and drinks will have probiotics
included in them. According to a group discussion at SIAL MONTREAL 2009,
consumer trends suggest that people are asking for more choices in food, with
less ingredients but better taste and quality. The research indicates that
consumers are trending towards: Convenience, Health & wellness, Sophistication
(regional fusion) and Pleasure/fun

B. OWNERSHIP
The ownership status of the business will be sole proprietorship because it is
easy to start and it requires only small amount of capital. The control and
management lies entirely to the handle of the owner.

C. INFORMATION ON WHO THE CUSTOMERS ARE.
The business will be place beside the Pandayan Bookstore so the customers will
be mostly students who purchase items in it. Other possible target market or
customers are people who will go to public market especially during Friday which
is Market Day, those who attend the mass, those who will go to its near
Pharmacy, Fresh Options etc.



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D. SIZE OF THE MARKET
According to information I gathered, Angels Burger who rent in Pandayan has
100 daily customers and Pandayan has 200 customers when it is ordinary day
and 300 customers during Monday and 75-120 customers when Friday to
Sunday.
According to the latest census, it has a population of 49,756 people in 7,402
households.
E. DISTRIBUTION SYSTEM
The distribution system of the product will be direct to the consumer. Direct
sales will be the most effective channel to sell products. Our finished products
should be consume as it order or buy.

DESCRIPTION OF THE PRODUCT OR SERVICE
A. FEATURES
Our products which are shakes and tea have 2 options either serve hot or
cold. These products are made in salabat tea or sabat, a Tagalog word which
means tea, it is also known as Filipino Ginger Drink. Most Filipino drinks it
when they have fever, sore throat or when its cold and also Sagot Gulaman
is favorite drink among Filipino but we provide it interesting by combining the
two drinks, added ingredients like sweet potato which is a good absorbent of
spiciness of ginger and offer it as a shake which is cold.
B. BENEFITS
The ingredients of the product are healthy for the body that suits for kids and
adult. They help to increase the body resistance and immune system.
Customers who are health conscious but busy in their work, ordinary people
and students may practice to buy and drink our products instead of soft
drinks and other unhealthy drinks. Products will help to refresh and relax
mind.
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C. USP or UNIQUE SELLING PROPOSITION
Our products as well as tea will be available early in the morning to evening,
it can be serve hot or cold based on the desire of customers. Hot tea will be
good to drink in the morning as alternatives from coffee for refreshing and
relaxing. They are also available during Saturday and Sunday.

MARKET STRATEGIES
A. PRODUCT
Sabat Gulaman Shake

ITEM UNIT OF
MEASUREMENT
QUANTITY UNIT
COST
TOTAL
COST
1.Ginger 3pcs P1.67 P 5.00
2.Brown sugar 90g 6tbsp. 0.53 3.18
3.Gulaman 1 cup 1.8 2.70
4. Sweet potato 250g 3pcs. 8.33 25.00
5.Evaporated
Milk
180ml cup 14.67 11.00
6.Vanilla extract 7.5ml 1.5tsp. 0.33 0.50
7. Ice 1pc. 3.00 3.00
8.Cups 120z 3 0.38 1.14
9. Straw 3 0.28 0.84
TOTAL P 52.36

TOTAL COST/SERVINGS P52.36/3= P17.45
Mark-up Price 40%=6.98
Selling Price= 24.43 or P25.00
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SABAT TEA

ITEM UNIT OF
MEASUREMENT
QUANTITY UNIT
COST
TOTAL
COST
1.Ginger 3pcs P1.67 P5.00
2.Brown sugar 90g 6tbsp. 0.53 3.18
3.Gulaman 1 cup 1.8 2.70
4. Sweet potato 250g 3pcs. 8.33 25.00
5.Evaporated
Milk
180ml cup 14.67 11.00
6.Vanilla extract 7.5ml 1.5tsp 0.33 0.50
7.Coffee cup 120z 3 0.40 1.20

TOTAL P48.28



TOTAL COST/SERVINGS P48.28/3= P16.09
Mark-up Price 40%= 6.44
Selling Price= P22.53 or P23.00





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PROCEDURE:
1. In a small sauce pan, put ginger and sugar and let it boil for 10minutes.
2. In a blender put the ginger syrup, vanilla extract, brown sugar and sweet
potato, blend all the ingredients.
3. Add the crushed ice.
4. Put the shake in the cup, and then add milk and gulaman for toppings.
For tea, repeat the procedure #1 and 2 then #4. Add hot water and a little bit
sugar.

B. PRICE
Pricing strategy will be demand pricing which we will sets prices based on buyer
desires or afford but will consider to cover all expenses and to have profit.

C. PLACE
The business will be located beside the Pandayan Bookstore and the place is
an unloading area by the jeepneys wherein these are loaded with passengers
who are from work and school.

D. PROMOTION
We will put a mini billboard-like on the bridge near public market and also
near Church with the products offered. Flyers will be distributed on Market
Day where there are many people who live in Sta. Ana Municipality and other
places. We will design our establishment in a eco-friendly theme by putting
some plants and recycled materials like from straw and cups. Senior citizen
will have discounts.


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E. PACKAGING
The packaging will be disposable cup with the logo of our establishment and
Styrofoam cup for the hot tea. The cups will have design that will convince
the customer to recycle them.

ANALYSIS OF THE COMPETITION

A. STRENGTH AND WEAKNESSES
A Comparison of the
Strength and Weaknesses of Competing Firms


Key Assets and
Skills

Our
Establishment

Buko Juice
Vendor

Jollibee

Zagu
1.Innovative Product strength weaknesses weaknesses strength
2.Good business
location
weaknesses strength strength weaknesses
3.Food Safety and
Sanitation
strength weaknesses strength strength
4. Strong sales team weaknesses weaknesses strength strength
5.Strong financial
capacity
strength strength strength strength


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B. OPPORTUNITIES
In spite of many products available in the market and hectic schedule, people
want something healthy food or beverages. It is an opportunity to introduce old
version of product but it finds really good for us who health conscious and less
hassle in the kitchen.

C. THREATS
The area is near roads which may possible sources of pollution which comes
from vehicles passing by and it also prone to crime like hold up due to lack of
safety and security because the establishment doesnt have Security Guard and
even staff may not trusted about handling sales.

OPERATIONS AND MANAGEMENT

A. Operating Expenses
Rent
Sales Promotion
Utilities (Water, Electricity, etc.)
Packaging
Payroll
Supplies






8




B. Capital Requirements
Items necessary in operating the business:
Freezer
Blender
Ice crusher
Electrical thermos
Gas stove and tank
Stock pot
Ladle
Knife and peeler
Cutting board
Measuring cups and
spoon
Tissue
Straw
Cups
Glove

FINANCIAL DATA
A. INCOME STATEMENT

SABATEA n Shakes
Projected Income Statement for January 2013
Gross Sales P 144,000
less
Food Cost 43,200
Gross Profit P 100,800
less
Operating Cost
Rent 4,000
Utilities (Water, Electricity) 2,250
Salaries 12,000
Marketing Expenses 4,000
P 22,250
NET PROFIT P 78,550

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