1.0.

INTRODUCTION
1.1. Origin
(Teachers name) Associate Professor,
Department/Schoo/Institution of Business Administration,
University, has assigned me a report on A manufacturer f i!i"e! sa#t $r!ucts
%ants t !etermine characteristics f its cnsumers&. I am very much thankfu to
him as he gave me usefu directions to prepare the report. !he researcher has chosen
the topic Cnsumers characteristics ('u(ing 'eha)irs) f ACI *a#t&. !he date
of su"mission for the report is #uy $%, &%%'.
1.+. *c$e
!he report covers ony one area of city, (hich is reated to determine the
satisfaction eve of the consumers of the ACI *a#t&. !he factors that most of the
consumers keep in mind (hie "uying ACI *a#t& is covered in this report. Aso the
satisfiers and dissatisfies a"out the sat is covered in this report. !he information is
gathered through conducting the survey. !he report (i not cover in depth the
psychoogica and menta dimension of the consumers, (hich coud affect the
satisfaction provided "y a particuar product to some e)tent. !his report aso does not
cover environmenta factors such as Poitica, *conomica, Socia, !echnoogica and
*coogica factors, (hich have an affect on the consumer "uying "ehavior.
1.,. -r.#em statement
!he research (i "e conducted to identify the Cnsumers characteristics ('u(ing
'eha)irs) f ACI *a#t&. It is a study (hich (i "e conducted on the "asis of
marketing mi)+ product, price, pace, packaging and promotion, referred from the
"ook ,Understanding Business-. .onsumers usuay face a "road array of products
and services that might satisfy a given need.
/
1./. 0imitatins
!here are some ma0or imitations of this research. !hese are as foo(s1
2espondents (i not a(ays "e ready to give an intervie( and it (i
create a pressure on time duration.
3ack of kno(edge of the respondents.
Shortage of ade4uate time.
1.1 Re$rt $re)ie%
!he report starts (ith the etter of transmitta. !hen the ta"e of contents, ist of ta"es
and graphs or diagrams added inside the report. !he ne)t section of the report is the
e)ecutive summery, that summari5e the overa findings of the research activity. !he
introduction section has "een introduced, (hich (oud hep to kno( the origin, scope,
pro"em statement, imitations of the report 6 report previe(. !he o"0ectives of the
report have "een defined in the ne)t section. !hen the methodoogy is descri"ed.
2eport design foo(s the approach to the pro"em. !he ne)t section descri"es the
data anaysis and findings, (hich (i hep to kno( the consumers7 characteristics
8Buying Behaviors9 of A.I sat as research findings sho( a the resuts of the
anaysis and the interpretations. A set of recommendations have "een incuded to the
section ne)t to the concusion. :inay the appendi) section incudes a format of the
4uestionnaire 6 the pro0ect proposa, (hich (as foo(ed to anay5e the ra( data.
&
+.0.O'23CTI43
+.1.0. *$ecific .5ecti)e
+.1.1. !he specific o"0ective of the report is to find out the consumers7
characteristics 8Buying Behaviors9 of A.I sat.
+.+.0. 'ra! .5ecti)es
!he "road o"0ectives of the report are+
+.+.1. !o identify and evauate the satisfaction and dissatisfaction eve
among the consumers of the ACI *a#t6
+.+.+. !o find out the current eve of a(areness of consumers on the
ACI *a#t6
+.+.,. !o find out the consumers perception a"out the price eve of the
ACI *a#t 6
+.+./. !o find out the pro"ems 8if any9 of the ACI *a#t.
,.0.73T8ODO0O9:
,.1.0. Data c##ectin meth!;
,.1.1. Data surces1 !his research (i "e carried out using t(o
different sources+
,.1.1.1. -rimar( !ata1 Primary data (i "e coected from the
foo(ing source1
;ousehod .onsumers.
$
,.1.1.+. *ecn!ar( !ata; (i "e coected from different officia
pu"ications,
0ournas, pu"ications of different research studies, internet, etc.
,.1.+.1. *am$#e si"e an! #catin; :or the convenience of the research
(ork, the <irpur cantonment area is taken as a sampe of the entire
Dhaka city. !he estimated sampe si5e (i "e &% house(ives from
different ages.
,.1.+.+. Data c##ectin instruments1 A standard 4uestionnaire (i "e
deveoped.
,.+.0. Data ana#("e meth!;
!he data anay5e method (i "e "oth 4uantitativey and 4uaitativey.
/.0.DATA ANA0:*I* AND <INDIN9*
!he gathered data from the respondents (as anay5ed "y using different "ut simpe 6
easy to understand techni4ues. As the correct and accurate anaysis and interpretation
of these data is vita to kno( the consumers7 characteristics 8Buying Behaviors9 of
A.I sat, the highest eve of intensity and integrity (as empoyed at the time of
anaysis.
!his portion can "e divided into t(o categories.
!hey are as foo(s=
/.1. Data ana#(sis =
/.+. <in!ings.
/.1. Data ana#(sis
!he overa data anaysis is as foo(s1
>
/.1.1 Use f *a#t
!he respondent profie incudes that a of them use sat.
!he coumn chart dra(n "eo( indicates that concept.
<igure> /.1.1; Use f *a#t
/.1.+ 'ran! -reference
!hroughout the research, I found that among a the consumers of sat ?%@ consumers
prefer A.I Sat most, &%@ prefer <oa Super Sat most, &%@ prefer .onfidence Sat
most 6 I found no one (ho prefers any other sat.
!he foo(ing figure sho(s that fact.
A
<igure> /.1.+; 'ran! -reference
/.1., 0(a#t(
Among the consumers (ho prefer A.I Sat most, /%%@ of them are oya customers
of A.I Sat.
;ere is the visua figure.
<igure> /.1.,; 0(a#t(
/.1./ -rice
Bhie "uying any product, consumers consider that if the price is reasona"e. In the
time of my survey I found that $$.$$@ consumers of A.I Sat emphasi5e on this
point and ??.?C@ didn7t comment.
!here is a pie chart sho(ing that information.
?
<igure> /.1./ (a); Reasna.#e -rice
I aso found that /%%@ consumers are satisfied (ith the present price 6 no one is
dissatisfied.
:oo(ing figure sho( the information.
<igure>/.1./ (.); Accurac( f $rice
I aso found that if the price increases ??.?C@ of the consumers (i continue to "uy
6 $$.$$@ of them (i not "uy anymore.
<igure>/.1./ (c); Cntinue ? *t$ .u(ing
C
/.1.1 -ac@aging
Some of the "uyers are attracted "y the attractive packaging. $$.$$@ consumers of
A.I Sat are attracted "y its attractive packaging and ??.?C@ didn7t comment.
!he chart given "eo( is sho(ing that information.
<igure> /.1.1 (a); Attracti)e -ac@aging
Be aso found that /%%@ consumers of A.I Sat ike the packaging and found no one
(ho disikes.
!he diagram "eo( taks on this topic.
'
<igure> /.1.1 (.); 0i@e ? Dnt 0i@e -ac@aging
Be aso found that $$.$$@ consumers ike the packaging for attractive ook, $$.$$@
for nice ook 6 $$.$$@ for coorfu packaging.
!he diagram "eo( taks on this topic.
<igure> /.1.1 (c); 3A$ressin a.ut -ac@aging
/.1.B A)ai#a.i#it(
Avaia"iity sometimes infuences the consumers. ;ere ??.?C@ consumers of A.I
Sat are infuenced "y its avaia"iity and $$.$$@ didn7t comment.
;ere is a pie chart a"out this.
<igure> /.1.B; A)ai#a.i#it(
D
/.1.C A!)ertisement
During my survey I found that ??.?C@ consumers of A.I Sat are satisfied (ith the
advertisement 6 $$.$$@ are not satisfied.
!he coumn chart "eo( sho(s this fact.
<igure> /.1.C; A!)ertisement
/.+. <in!ings
In my survey I found that a of the respondents use sat 8:igure+ >././1 Use of Sat9.
!he facts I found in my survey are given "eo(1
/.+.1. The satisfactin an! !issatisfactin #e)e#;
i9 Among the consumers (ho prefer A.I Sat most, ?%@ of the
consumers of sat prefer A.I Sat most 8:igure+ >./.&1 Brand
Preference9.
ii9 /%%@ of them are oya customers 8:igure+>./.$1 3oyaty9.
iii9 /%%@ consumers of A.I Sat ike the packaging and found no one
(ho disikes 8:igure+ >./.A 8"91 3ike / Don7t 3ike Packaging9.
iv9 ??.?C@ consumers of A.I Sat are satisfied (ith the advertisement
6 $$.$$@ are not satisfied 8:igure+ >./.C1 Advertisement9.
/%
/.+.+. The current #e)e# f a%areness f the cnsumers;
i9 $$.$$@ consumers of A.I Sat are attracted "y its attractive
packaging and ??.?C@ didn7t comment 8:igure+ >./.A 8a91 Attractive
Packaging9.
ii9 Be aso found that $$.$$@ consumers ike the packaging for
attractive ook, $$.$$@ for nice ook 6 $$.$$@ for coorfu packaging
8:igure+ >./.A 8c91 *)pression a"out Packaging9.
)9 ??.?C@ consumers of A.I Sat are infuenced "y its avaia"iity and
$$.$$@ didn7t comment 8:igure+ >./.?1 Avaia"iity9.
/.+.,. The cnsumers $erce$tin a.ut the $rice #e)e#;
i9 $$.$$@ consumers of A.I Sat emphasi5e on reasona"e price and
??.?C@ didn7t comment 8:igure+>./.> 8a91 2easona"e Price9.
ii9 /%%@ consumers are satisfied (ith the present price 6 no one is
dissatisfied 8:igure+>./.> 8"91 Accuracy of price9.
iii9 If the price increases ??.?C@ of the consumers (i continue to "uy
6 $$.$$@ of them (i not "uy anymore 8:igure+>./.> 8c91 .ontinue /
Stop "uying9.
/.+./. The $r.#ems (if an() f ACI *a#t;
In my survey I found no comment a"out the pro"ems of A.I Sat.
1.0. CONC0U*ION
It is such a study (hich is conducted on the "asis of marketing mi)+ product, price,
pace, packaging and promotion. !he research product is ACI *a#t, a product of ,ACI
Cnsumer 'ran!s&. It is a sat (hich is vacuum evaporated, free fo(ing and righty
iodi5ed. !he "asic o"0ective of the research is to find out the characteristics ('u(ing
'eha)irs) of the consumers of a manufacturer of iodi5ed sat products 8A.I Sat9.
!his (as done through anay5ing the consumers7 perception on ACI *a#t.
In fine, (e can say that this report is competed in a very short time 6 (ithin a fe(
amount of consumers, (hich pro"a"y coud not e)pose A manufacturer f i!i"e!
sa#t $r!ucts %ants t !etermine characteristics f its cnsumers& fuy and
accuratey. But I hope that the mistakes (oud "e considered "y the readers as I tried
hard and gave enough effort.
//
B.0. R3CO773NDATION*
!he foo(ing recommendations can "e dra(n from the data anaysis and findings,
(hich coud "e hepfu for the A.I .onsumer Brands to determine characteristics of
its consumers.
/9 !he company can reduce the price to enhance and gra" more consumer satisfaction.
&9 !he packaging strategy can "e deveoped in such a (ay, (hich (oud focus more on
smartness and good+ook to attract the consumers.
$9 !he company needs to intensify its techni4ues and methods "ehind the advertising
and promotiona campaign, they aso can introduce different "ut innovative
advertising methods to gra" the market attractiveness, "udget "ehind advertising and
promotiona activities can "e increased, so that the company can easiy attract and
hod its intended market in the ong run.
>9 Bhie advertising, the company shoud focus more on the ingredient, ,iodine- (hich
may attract some more consumers.
A9 As (e kno( that the consumers7 needs and (ants are very much changing, the
company shoud continuousy improve the 4uaity of the sat (ith respect to the needs
and (ants of the consumers.
?9 !o get "etter competitive advantages the company can invite the consumers of ,A.I
Sat- to seat for a discussion session to generate ideas and aso to kno( their
satisfaction eve from different perspective.
C.0. 'I'0IO9RA-8:
/9 Biiam E. Fickes, #ames <. <c;ugh, Susan <. <c;ugh,
,Understanding Business-, <cEra(+;i, '
th
edition
&9 (((.aci.com
$9 (((.Eooge.com
/&
D.0. A--3NDIC3*
D.1 A$$en!iA A
Euestinnaire
EU3*TIONNAIR3
T8I* *TUD: I* CONDUCT3D <OR ACAD37IC -UR-O*3* ON0:. A00
IN<OR7ATION 9I43N FI00 '3 G3-T IN STRICT CON<ID3NC3.
/. Do you use satG
Hes FI
&. Bhich "rands do you prefer mostG
(Please insert serial numbers according to your preference )
A.I Sat <oa Super Sat .onfidence Sat Ithers
$. Bhy do you use that particuar "randG
(You can choose more than one)
3oyaty 2easona"e price Attractive packaging Avaia"iity
Infuence of advertisement Infuence of Brand Am"assador
Ithers.
>. Do you ike the packagingG
Hes Fo
A. Bhy do you ike or do not ike the packagingG

?. Are you satisfied (ith the advertisementG
Hes Fo
/$
C. .an you recogni5e the "rand if it is not a"eedG
Hes Fo
'. Do you think the pri5e of the "rand you prefer is accurateG
Hes Fo
D. If not do you think the pri5e of other "rands is accurateG
Hes Fo
/%. If the price increases (i you continue to "uy the productG
Hes Fo
Fame1 8not mandatory9 .
Age 1 Beo( &% &/+&A &?+$% A"ove $%
*ducation 1 schoo coege graduation post+graduation
Signature 6Date1
Than@ (u fr (ur c$eratin.
/>
D.+ A$$en!iA '
Re$rt Out#ine;
/. Introductory Part
&. 2eport Body 8:indings9
$. *nding of the 2eport
D., A$$en!iA C
-r$sa#
/A