Punjab College of Commerce

Course Code: Course Title: Principles of Management

Program: MBA First Semester Credit Hours: 3
Total Sessions: 36

Course Description:

Simply speaking management is what managers do and this course is precisely about that! The
course deals in detail with the 4 basic management functions of planning, organizing, leading
and controlling. Special consideration has been given to highlight the applied or practical side of
management rather than theories alone. For this purpose examples from Pakistani and
international context of business and management are presented which are real life situations
as I encountered in my career as a manager and a management consultant. Another aspect
which adds depth to this course is the extensive use of cases and managerial situations so that
the students acquire the skills and knowledge to encounter these issues when faced in their
work life.

This is a core course and the main objective is to arouse participants interest in the field of
management and its related areas. Two hundred years ago, before the industrial revolution,
the concept of professional management and managers did not exist. Today millions of people
around the world are managers. These managers coordinate and control organizational
resources, lead their people into the future, and help their organizations respond to everything
from technological changes to social expectations. Management touches everyones daily lives
in a variety of ways: managers run the largest and smallest businesses, hospitals and schools,
charities and art organizations, government and military organizations. Even for a manager as
experienced as Bill Gates (Chairman of Micro Soft), management is a complex, challenging
activity. To keep Microsoft on top, Gates needs excellent management skills and a solid
understanding of his role and responsibilities within the company, and he needs to share his
goals and his vision with everyone else in the organization.


This course starts with an examination of basic concepts of management and interrelationship
between management and organizations. Next its highlights the detail concepts of four basic
functions that makes up the management process and a look at what managers actually do
during their management careers.

Learning Objectives:
After studying this course the students should be able:
a. Define management and explain the characteristics of Managers in organizations
b. List and describe major management theories as represented through the history of
modern management thought.
c. Describe the internal and external environments of management.
D. Discuss ethics and social responsibility in the context of management
e. To analyze and discuss planning, organizing, controlling, decision making,
communication, motivation, leadership, human resource management, information
systems.
f. Develop theoretical and critical thinking skills relevant to both academic and
management practice.
g. Translate and apply complex conceptual and theoretical material to current
organizational issues.
h. To promote group interaction through class discussion.
i. Demonstrate written communication skills appropriate to the profession of
management.

Recommended Text Book:

Management (Latest Edition)

By: Stephen P. Robbins & Mary Coulter

Supplementary Text Books:








Course Contents:

INTRODUCTION TO MANAGEMENT:
Objectives and constraints of management, managerial environment, the evolution of
management theory, management in the twenty-first century, organisational and natural
environments, social responsibility and ethics, globalisation and management, inventing and
reinventing organisations, culture and multiculturalism, quality.
PLANNING
Nature, objectives, types and steps, decision making, planning strategic management,
strategy implementation.
ORGANIZING:
Organisational design and organisational structure, power and the delegation of authority,
human resource management, managing organisational change and innovation.
LEADING:
Managing and the human factor, motivation, leadership, team and teamwork, communication
and negotiation.
CONTROLLING:
Methods, techniques and process of control, effective control, operations management,
information systems.
ENVIRONMENT AND STRATEGY:

Environment and market analysis: PEST analysis, competitive forces, static and dynamic
environments, general environmental trends (e.g. Globalization, quality etc), the concept of
strategy: planned, emergent, muddling through, the needs for organizations to plan for the long
term: advantages and disadvantages of strategic planning.