Cinepolis Confidential, Oct 2009

CINEPOLIS TEAMS UP WITH MUKTA ARTS FOR SECURING

DOMESTIC FILM CONTENT
Partnership to help Cinepolis program its upcoming pan-India cinema properties

October 22, 2009: Gurgaon: Cinepolis India, Indias first international film exhibitor announced
today that it had entered into an agreement with Mukta Movies Distributors (the distribution
arm of Mukta Arts) for sourcing film content for its upcoming rollout of multiplex theaters
across the country. Under the terms of the three-year agreement, Mukta Movies Distribution
will source all domestic film content for Cinepolis.
Commenting on the partnership, Mr. Subhash Ghai, Chairman and Managing Director of
Mukta Arts said, We are pleased to associate with a renowned global brand like Cinepolis.
With their aggressive pan-India rollout plan and their large format megaplex designs, we stand
ready to support Cinepolis India for all their film programming needs with high quality and
timely service.
The tie-up also opens the opportunity of Indian movies going overseas for international
distribution to the Latin and South American markets where Cinepolis has a strong presence.
Cinepolis has been instrumental in developing Mexico to become the 4
th
largest market for
Hollywood movies over the past decade, where its market share exceeds 60%.
In India, Cinepolis has announced plans to rollout 500 screens in the next seven years, most of
which will be in the megaplex format. Large format megaplexes allow for more titles to be
played and for titles to stay in theater for a longer first run. This offers consumers with more
movie choices and producers with a superior financial payback on their film investment.
All Cinepolis theaters will feature Digital projection technology and as such would require
digital prints for each film title. Digital prints provide superior viewing quality for consumers
and substantial cost savings for film producers by eliminating expensive analog print costs. The
first Cinepolis multiplex is scheduled to open in Amritsar in November 2009.
Cinepolis is pleased to partner with Mukta Arts which is a premier brand in the Indian film
industry, said Milan Saini, Managing Director and Country Head, Cinepolis India.
With its long standing and strong associations with all banners and production houses in India,
Mukta Arts provides us with a key advantage in securing the wide and diverse content that we
require for our national foot-print of cinemas, he further added.



Cinepolis Confidential, Oct 2009


About Mukta Movies Distribution
Mukta Movies Distribution is the distribution division of Mukta Arts Ltd. It operates nine offices
across India, distributing all Mukta Arts content as well as premium third party content
including those of many Hollywood studios. Its exhibition business also supplies the best Indian
theatrical content to many major multiplex and single screen chains throughout the country.
About Mukta Arts Ltd
Mukta Arts Ltd, started in 1981, is one of Indias leading entertainment brands and one of the
countrys most successful production houses. With a library of more than thirty blockbuster
films and under the guidance of Mr. Subhash Ghai, one of Indias most renowned filmmakers,
the company now has operations pan-India in production, distribution, exhibition, studios and
mobile content. It has also branched out into Film and Television education through its
subsidiary Whistling Woods International which owns Asias largest Film Institute based in
Mumbai. For more information please visit www.muktaarts.com
About Cinpolis India
Cinpolis India is a wholly owned subsidiary of Cinpolis. Cinpolis is the first international
exhibitor to independently enter India.
www.cinepolisindia.com

About Cinpolis
Cinpolis is the worlds 5th largest movie theater circuit, operating more than 2,000 screens in
6 countries and serving more than 100 million patrons annually. The company operates its
screens under four different brands that span across the ultra premium to the extreme value
segments. As a company that is committed to innovation, Cinpolis was the first to pioneer the
concept of premium movie theaters via its Cinpolis VIP brand. The company aspires to provide
its patrons the best overall experience in filmed entertainment and employs a global workforce
of 13,000 people to support its mission. Founded in 1971, Cinpolis is privately held and is
headquartered in Morelia, Mexico.
For more information visit: www.cinepolisindia.com
Media Contacts:
Surbhi Seth
Ogilvy PR Worldwide
9958505559
Surbhi.seth@ogilvy.com

Archana Sadanand
Imagesmiths
9820092383
archana@imagesmiths.in