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LesyaPishchevskaya

New York, New York 10027


(650)739-9525 lesya.pishchevskaya@gmail.com

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Highly creative, client-facing leader with a strong background developing scalable marketing and advertising
Facebook advertising strategies for major Fortune 500 clients, including Intuit, Expedia, Disney, and Sony Music.
Collaborate with cross-functional teams to develop successful campaigns. Maintain strong relationships with key
influencers, clients, and potential partners. Develop effective product marketing strategies for emerging social
media companies. Grow revenue and improve customer relationships. Provide world-class service in fast-paced,
rapidly growing operations. Thrive in entrepreneurial environment and has led marketing for a startup
accelerator. Lead PR & external relations for a non-profit. Innovative, proactive professional known for
outstanding business acumen and marketing expertise. Fluent in English, Russian, and Ukrainian.

Marketing Strategies Branding Consultative Sales Relationship Management Strategic Planning
Digital Advertising Messaging Positioning Product Marketing Media Relations Reporting


PROFESSIONAL EXPERIENCE

DATABRAIN/Noosphere Ventures, New York, NY August 2013 - Present
Director, Sales and Marketing
Advise Noosphere Ventures 25+ clients on media and marketing strategies, advertising campaigns,
positioning, and strategic roadmaps. Serve as the sole US representative for Databrain, a European big data
analytics start-up. Co-developed companys roadmap, marketing strategy, content, and positioning.
Co-managed a 20-person team, developing companys roadmap and strategy.
Improved the teams operational efficiency by introducing a project tracking system and reporting.
Developed all marketing collateral for Databrain, including client decks, guides, and case studies.
Partnered with five new beta-testers for Databrain in the US; re-engaged five large clients.
Developed client training materials; trained Databrain team on account management and sales.

FACEBOOK, Menlo Park, CA 20082013
Media Solutions Manager, 20102013
Developed strategic Facebook marketing and advertising plans for 30+ Fortune 500 companies in the tech,
travel, and entertainment industry. Designed social media strategies focused on revenue growth. Analyzed,
structured, segmented, and optimized advertising campaigns. Leveraged big data analytics to scale large
accounts. Maintained relationships with C-level stakeholders and provided training on self-service tools.
Collaborated with cross-functional teams to support global clients. Trained and mentored new hires.
Single-handedly managed 1,000+ Facebook advertising campaigns resulting in $25M in ad revenue.
Collaborated with teams of 50+ Account Managers to manage campaigns and optimize ROI.
Acted as key point of contact for all media-related inquiries and provided leadership on Ad Policy Team.
Managed Fortune 500 clients, including HP, Intel, Apple, Sony, Expedia, Best Western, and Disney.
Worked with third party Preferred Marketing Developers to improve efficiency and craft holistic solutions.
Created content for weekly global Media Solutions Newsletter.
Developed Facebook campaign, recognized for creating 20% YoY revenue growth for clients.
FACEBOOK, Menlo Park, CA (Continued) 20082013
Account Manager, 20092010
Successfully managed 20+ accounts in Southeast Asia, India, Australia, the Middle East, Africa, and Latin
America. Answered customer questions and developed strategic presentations. Performed market analysis.
LesyaPishchevskaya PAGE 2



Effectively designed a tier-structured budget plan for U.S. clients with $20M in potential revenue.

STARTUP MONTHLY, Palo Alto, CA 2011
PR & Marketing Director
Created successful marketing and messaging strategies for a non-profit startup incubator and accelerator.
Provided UI and wireframe expertise for a mobile phone app as part of a start-up team.


MEDIA EXPERIENCE

NOVA UKRAINE, San Francisco, CA 2013 Present
Co-Founder and VP, Communications & Public Affairs
Wrote lengthy speeches for multiple peaceful demonstrations collectively attended by over 2,000 people. Created
content for the non-profits website. Wrote press releases and managed relationships with major media outlets.

TIME SHIFT STUDIO, San Francisco, CA 2011Present
Journalist / Reporter
Provided editorial and video production expertise and interviewed individuals for a social video blog.

BAYFASHION MAGAZINE / TV, San Francisco, CA 2012
Technology Correspondent
Interviewed CEOs and Vice Presidents for the TV Achievers Channel. Composed articles focused on fashion.

CBS RADIO, INC., San Francisco, CA 2008
Radio Productions Intern
Worked with journalists to gather news and provide research and editing expertise. Set up studio equipment.


BUSINESS INTERNSHIPS

QUIKAPPS, INC., Sunnyvale, CA 2008
Market Research Analyst

GOOGLE, INC., Mountain View, CA 2008
UGBA 119: Strategic Planning, Student Consultant


EDUCATION, LANGUAGE, AND COMPUTER SKILLS

COLUMBIA UNIVERSITY, New York, NY
Master of Science, Journalism (Digital Media & Broadcast), Expected 2016
Evenings and weekends program focused on all practical aspects of print, broadcast, and digital journalism.

UNIVERSITY OF CALIFORNIA, Berkeley, CA
Bachelor of Science in Business Administration and Bachelor of Arts in Mass Communications, 2009
GPA: 3.84 / 4.0 Graduated with Honors and High Distinction Numerous Awards in Business Case Competitions
Received Delbert J. Duncan Award given to the top Marketing Student in each Graduating Class

Fluent in English, Russian, and Ukrainian. Microsoft Office, SalesForce, OmegaLight, Jira, Confluence.