Académique Documents
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FOR TRANSLATORS
Howtoboostyourtranslationbusinesswithtargetedonline
andofflinenetworking
First Published: March 2013
ISBN: 978-1482531633
'The richest people in the world look for and build
networks. Everyone else looks for work.'RobertKiyosaki
Table of Contents
AGuidetoeffectiveonlineandofflinenetworking...... ................................................1
Chapter1:Whatisnetworking.....................................................................................2
Definitionandaims.............................................................................................2
Onlineversusoffline...........................................................................................3
Withinversusoutsideyourindustry....................................................................3
Chapter2:Offlinenetworking ......................................................................................4
Objectives ..........................................................................................................4
Findevents ........................................................................................................4
Worktheroom.............................................................................................................6
Chapter3:Onlinenetworking ......................................................................................8
Objectives ..........................................................................................................8
Cutthroughthenoise.........................................................................................8
Engage,communicate,give ........................................................................................9
Chapter4:Networkingetiquette ................................................................................11
Top5offlinenetworkingDo's...........................................................................11
Top5offlinenetworkingDon'ts ........................................................................12
Top5onlinenetworkingDo's...........................................................................13
Top5onlinenetworkingDon'ts ........................................................................14
Chapter5:Networkingwithinyourindustry ...............................................................15
Chapter6:Networkingoutsideyourindustry.............................................................16
Chapter7:Thetop50networkingtips.......................................................................18
Chapter8:Getstarted! ..............................................................................................22
Links..........................................................................................................................23
NicoleY.AdamsTheLittleBookofNetworkingforTranslators Page1
A Guide to effective online and offline networking
Thank you for picking up The Little Book of Networking for Translators. I
imagineyoudidsoforoneoftworeasons:eitheryouarescepticalabout
networking and think you don't have the time or skills for it or you are
engaging in networking activities already and wonder why you arent
seeing results. In either case, this book will introduce the objectives and
etiquetteofonlineandofflinenetworkingandhelpyoutoidentifyareasfor
improvement.
NicoleY.AdamsTheLittleBookofNetworkingforTranslators Page2
First,networkingservestobuildrelationships,supportnetworksandtrust.
Thisisimportantbecausepeoplebuyfrompeople.Intheprocess,people,
ideas and knowledge become connected, generating new ideas and
opportunities.
Second,bynetworkingyouaremakingyourselfvisibletopotentialclients
and your target markets. Consider networking as word-of-mouth
marketing, which costs little or nothing and is still the most powerful way
formostsmallbusinesstogeneraterevenue.
Inmypersonalexperience,I havereceivedenquiriesthroughTwitterand
paidworkthroughconnectionsmadeonLinkedIn,XingandFacebook,So
Idefinitelyconsider thetimespentnetworkingaworthwhileinvestmentin
mybusiness.
NicoleY.AdamsTheLittleBookofNetworkingforTranslators Page3
O OO Online nline nline nlineand and and andoffline offline offline offline
Youmightsay,'Oh,I'malreadyactiveonseveralsocialmediasites,andI
network all the time'. However, while online networking is great and
essential, it is not a substitute for face-to-face networking, nor is it
sufficientifyoudonothingelse.Intoday'sbusinessworld,smallbusiness
owners need to build strong online and offline networks to lay the
foundationfortheirsuccess.
Within Within Within Within and and and andoutsideyo outsideyo outsideyo outsideyourindustry urindustry urindustry urindustry
Whendevelopingyournetworkingstrategy(andyoudoneedastrategy!),
youalsoneedtodecidewhethertoengageinnetworkingwithinoroutside
your industry. Both approaches have benefits, which we'll examine in
moredetailinchapters5and6.
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Thebesttypesofnetworkingeventsforsmallbusinessownersare:
Professional associations (e.g. AUSIT, ATA, CIOL) > within your
industry
LocalChamberofCommerceevents>outsideyourindustry
Businessnetworks>withinandoutsideyourindustry
Specialinterestandvolunteergroups>outsideyourindustry
Toastmasters (to enhance your public speaking skills while
boostingyourconfidence)>outsideyourindustry
Charity events, fundraisers and community events > outside your
industry
Universities (language and translation departments) > within your
industry
Itisadvisabletoattendagoodmixofeventsbothwithinandoutsideyour
industry.Asasolopreneur,alwaysbesuretocarryasetofbusinesscards
withyouwhereveryougo,asyouneverknowwhenyou'llmeetapotential
clientorsomeonewhoknowsyournextclient.
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Ifyou'veidentifiedsomeoneimportantyoureallywanttospeakto,don'tbe
afraid to ask the host to introduce you. After all, connecting with the right
peopleisyourmainobjectiveinattendingtheevent.
When engaging with someone, try to listen carefully and demonstrate
genuine interest while finding out more about their business. Everyone
likes to talk about themselves, so people will remember you for being a
goodlistenerandwillfeelflatteredthatsomeoneisinterestedinthemand
theirbusiness.
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Rememberthatyourgoalshouldbetargetednetworking:identifypotential
clients or key persons of influence with whom you would like to connect
and engage with them specifically. By the same token, don't feel
pressuredtofolloworaddpeoplejustbecausetheyarefollowingyou.You
have the right to be selective and only network with people in your
identifiedtargetgroups.
OnLinkedIn,browsetheGroupssectionandjointhosewhereyouwillfind
potential clients or people you want to notice you. On Twitter, use
hashtags when you post to increase your chances of being found and
seenasanexpertinyourchosentopic.
Also, resist the temptation to follow celebrities! No matter how much you
loved Baywatch in your youth, having Pamela Anderson or David
Hasselhoff in the list of people you follow will not make a professional
impressiononpeersorpotentialclients.
Engage,communicate,give Engage,communicate,give Engage,communicate,give Engage,communicate,give
Networking is all about engaging, and this is especially true of online
networking. Simply setting up a profile on a networking site and then
sitting back and waiting is not networking. This could be compared to
attending an offline networking event only to quietly sit in the corner all
eveningwithouttalkingtoanyone.
NicoleY.AdamsTheLittleBookofNetworkingforTranslators Page10
Evenifyouareanintrovert,trytoputyourselfoutthereandaskquestions.
Engaging with others can be as simple as a comment on the weather or
asking if they have any exciting plans for the weekend. Another way of
engagingwithpeopleistolikeandsharetheircontent.Thiswillbothdraw
their attention to you and help you to establish yourself as an expert in
your chosen area of specialisation if you choose wisely what content you
curate.Also,ifsomeoneasksaquestiontowhichyouknowtheansweron
a network, dont hesitate to reply. You will get noticed for your expertise,
andtheaskermaybecomeyournextclient.
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Top5online Top5online Top5online Top5onlinenetworkingDon'ts networkingDon'ts networkingDon'ts networkingDon'ts
1) 1) 1) 1)DONT DONT DONT DONT self self self self- -- -promot promot promot promote ee e: :: :
Trytofollowthe80/20rule:talkaboutyourself20%ofthetimeandabout
others80%ofthetime.Constantself-promotionissuretoputpeopleoff.
2) 2) 2) 2)DONTseekquant DONTseekquant DONTseekquant DONTseekquantityoverqualityin ityoverqualityin ityoverqualityin ityoverqualityincontacts contacts contacts contacts: :: :
Network with the right people, and don't feel pressured to play the
numbersgame.
3) 3) 3) 3)DONTgetdistractedby DONTgetdistractedby DONTgetdistractedby DONTgetdistractedbythenoiseandtime thenoiseandtime thenoiseandtime thenoiseandtime- -- -wasters wasters wasters wasters: :: :
Unfolloweveryonewhonevertalkstoyou,andneverfollowcelebrities.
4) 4) 4) 4)DONTvoice DONTvoice DONTvoice DONTvoices s s strongopinions trongopinions trongopinions trongopinions: :: :
Don't make any political or religious statements, and don't badmouth
clientsforanyreason,ever.
5) 5) 5) 5)D DD DONT ONT ONT ONTmixpersonalandbusiness mixpersonalandbusiness mixpersonalandbusiness mixpersonalandbusiness: :: :
Usetheavailabletoolstokeepyourpersonalandbusinessprofilesstrictly
separate, and don't blur the line. Keep your business professional at all
times.
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CHAPTER 5: Networking within your industry
Networking within the translation industry has many benefits. By
connecting with other translators, you can stay up to date on what's
happening in your industry, both locally and around the world. You will
also be able to share information and knowledge with your peers for the
benefitofeveryoneinvolved.
A positive side effect of building relationships within the translation
industry is that doing so will open up new avenues for collaboration. For
example,youmayfindacolleaguewithwhomyoucanteamupforcertain
projects that require two different areas of expertise, or you may find a
reliablesupplierwhocanlightenyourworkloadinbusyperiods.
Probably the most important advantage of networking within your own
industryisthatyouwillbuildyourreputationandbecomeawell-connected
andwell-knownfigureinthetranslationindustry.ThankstotheInternet,a
small investment in online networking can make you a worldwide
household name in no time. You may be invited to present training
sessions,holdworkshops,presentwebinarsorspeakatconferences.This
will undoubtedly raise your profile, and you may even get direct referrals
fromcolleagues.
Despiteallthesebenefits,itisimportantnottolimityourselftonetworking
onlyinyourownindustry.Betweenonethirdandonehalfofallnetworking
events you attend should be outside the translation industry. This type of
networkingwillbediscussedinthenextchapter.
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1) 1) 1) 1)Sourcesuitableeventstoattend
2) 2) 2) 2)Schedulenetworkingtimeinyourdiary
3) 3) 3) 3)Defineyournetworkinggoals
4) 4) 4) 4)Prepareyourbusinesscards
5) 5) 5) 5)Prepareandpracticeyourelevatorspeech
Prepare
6) 6) 6) 6)Arriveasearlyaspossible
7) 7) 7) 7)Identifykeypersonsofinterestandworktheroom
8) 8) 8) 8)Asktobeintroducedifnecessary
9) 9) 9) 9)Makeeyecontactandsmile
10) 10) 10) 10)Usepositivebodylanguage
Conductat
events
Beengaging
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Listen
Followup
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Marketing
Relationship
building
Reputation
building
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Efficiency
Strategy
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CHAPTER 8: Get started!
Now that you've reached the end of The Little Book of Networking for
Translators, I hope you are excited about generating some additional
business through online and offline networking. Consider the time spent
on networking as an investment in your business. If you have any
questions or other feedback, please email me at
info@nyacommunications.com.Goodluckwithyournetworkingefforts!
NicoleY.AdamsTheLittleBookofNetworkingforTranslators Page23
Links:
ToastmastersInternational ToastmastersInternational ToastmastersInternational ToastmastersInternational: :: :http://www.toastmasters.org/
A non-profit organisation for developing public speaking and leadership
skillsthroughpracticeandfeedbackinlocalclubsaroundtheworld.
NicoleY.AdamsTheLittleBookofNetworkingforTranslators Page24
Abouttheauthor: Abouttheauthor: Abouttheauthor: Abouttheauthor:
NicoleY.AdamsisacertifiedGerman<>Englishtranslator,editorand
publicrelationsconsultantwithaMastersDegreeinContemporary
EnglishLanguageandLinguistics.Shehasbeenself-employedsince
2003andspecialisesinPR,marketingandcorporatecommunications.As
aqualifiedbusinesscoachandmentor,Nicolealsohelpsandinspires
newlyestablishedfreelancerstodeveloptheirbusinesses.
Email: info@nyacommunications.com
Web: www.nyacommunications.com
Twitter: @NYAcomm
Facebook: facebook.com/NYAcommunications
LinkedIn: linkedin.com/nya78