Feature Group 1 (ANSI Version) Release 5 (ETSI Version) Alcatel is at the peak of the DSL deployment learning curve. The result? Our fth generation ASAM platform. The Alcatel 7301 ASAM extends bandwidth capacity to deliver video streaming, broadcast video, video on demand, and gaming. It also satises the market demand for carrier-grade business access and reduces operational expenditures by improving the economies of scale. Upgrading from the installed base of existing Alcatel 7300 ASAMs can be achieved with minimal impact, renewing the value of the platform for future service deployment. AL CATEL 1 > Alcatel has the largest installed base of DSL access multiplexers (DSLAMs) in the world, with more than 25 million DSL lines shipped. According to DellOro, this is almost four times as many as our nearest competitor. The Alcatel 7301 ASAM continues to enable economical mass-deployment of cutting-edge broadband access services. The Alcatel 7301 ASAM uses DSL technology to deliver high-bandwidth access and new revenue-generating broadband services over existing telephone wiring and/or ber terminations. It also will enable future combined deployment of copper and ber (PON) access on the same platform. The Alcatel 7301 ASAM has been designed from the ground up to explicitly meet todays advanced market requirements: > Future proof bandwidth engine > Cost-effective grooming > Advanced business access services > Multimedia readiness > Low impact, high value upgrade THE FIFTH GENERATION ALCATEL ASAM: WHAT THE MARKET WANTS > 2 AL CATEL Service penetrations of 30 percent and more are driving the need for a new way of deploying DSL. The answer to this need is higher capacity DSLAMs and higher bandwidth aggregation. High-speed Internet (HSI) access continues to be the foundation of the broadband network business case. The advantages made to the Alcatel 7301 ASAM are designed to further improve the business case in view of increasing DSL household penetration and usage beyond the PC-owning households. In addition, service providers can start to differentiate their services to retain and attract new customers. This can be done if a healthy HSI network already exists. In addition, service providers need to have a broadband platform enabling them to offer a range of compelling services. These new services in the multimedia or entertainment space will lead to even higher rst/second mile bandwidth needs, increasing the challenges for a healthy operator. The Alcatel 7301 ASAM provides economies of scale by increasing the ASAM density and bandwidth capacity in a cost-effective way. The core of the Alcatel 7301 ASAM is based on a future-proof bandwidth engine, capable of processing a huge amount of trafc, including data, voice, video, and business-corporate trafc. The Alcatel 7301 ASAM offers protection for service provider investment with a high capacity architecture supporting over 10,000 users on a 170 Gb/s back plane with switching capacity of over 5 Gb/s. In addition, each slot has access to a total bus capacity of up to 1.4 Gb/s. It also supports multistage subtending and management for up to 2,000,000 users and 4,000 nodes for a truly scalable network. The Alcatel 7301 ASAM is the answer for broad- band copper-based deployment, offering multiple classes of DSL service (ADSL and SHDSL, with VDSL, READSL2, ADSL2 and ADSL2plus coming soon) with ATM and IP QoS capabilities. All of this is combined with the robustness of the Alcatel 7300 platform so widely deployed across the world. A FUTURE-PROOF BANDWIDTH ENGINE AL CATEL 3 > COST-EFFECTIVE GROOMING Reaching Further with Maximum Geographic Coverage To increase market reach, service providers are looking to extend DSL network coverage to reach all potential DSL subscribers in low penetration areas. The Alcatel 7301 ASAM can be congured in a network as a host, supporting multiple remote DSLAMs using the optical or electrical subtending interfaces. Service providers have an economical solution for maximum coverage in remote areas in combination with the ability to deliver a maximum amount of bandwidth, enabling a broader service offering to a wider public. The Alcatel 7301 ASAM is highly scalable, allow- ing service providers to reach more potential DSL customers for small to large system deploy- ments. The capacity of small systems can be extended easily to meet the growing demand. The centralized hub architecture of the Alcatel 7301 ASAM lowers the second mile costs both in terms of capital expenditures (CAPEX) and operating expenditures (OPEX). The Alcatel 7301 ASAM offers DSL-centric grooming, with lower port costs. Early grooming of xDSL-centric trafc creates OPEX savings because expensive transport links are better dimensioned, and there is no need for all xDSL-centric trafc to be ter- minated at a central switch point. Owing to the nationwide coverage of DSLAMs, the Alcatel 7301 ASAM can aggregate DSL-centric trafc, more effectively optimizing the transport capacity. The Alcatel 7301 ASAM supports a wide variety of interfaces, such as OC-12/STM-4, OC-3/STM-1, 4 x STM-1, T3/E3, T1/E1 and Ethernet. This offers service providers the exibility to choose from many options for edge and backbone networks. Seamless Interconnection with EMAN Networks There is an emerging trend to use Ethernet metropolitan area networks (EMANs) for DSL aggregation. Since current deployments are largely ATM-based, the Alcatel 7301 ASAM provides efcient STM-1 and STM-4 interfaces. > 4 AL CATEL Figure 1 - Connectivity Using Cost-Effective Grooming Switch Aggregation Layer Hub Grooming Layer DSL-Centric Grooming Layer Multiple ASAMs aggregated on one link creates transport savings Aggregation of nodes through the hub makes transport more economical Switch Hub DSL 4 km Hub Alcatel 7301 ASAM 5th Generation CO Alcatel 7300 ASAM DSL End Users Remote Alcatel 7300 ASAM 4 km 6 km 7 km Remote Unit STM-1 Gigabit Optics E3 GigE CO Seamless connectivity towards MAN networks combining the best of two worlds 5 Gb/s network processor Agnostic grooming of multiple nodes including GigE Switch Router 1540 LiteSpan Nevertheless, and in view of the EMAN trend, it will also provide a feature-rich optical GigE interface allowing operators who choose Ethernet aggregation to use the Alcatel 7301 ASAM in the most optimum way. The GigE interface is congured with standard virtual LAN (VLAN) functions and is capable of forwarding trafc via cross-connect mode or bridging mode. To ensure a robust and safe implementation of Ethernet aggregation with the GigE interface, the Alcatel 7301 ASAM controls the uniqueness of the medium access control (MAC) address, blocks the broadcast storms of the Ethernet layer and prevents user-to-user communication. These features are particularly important for the VLAN bridging/VLAN home bridging modes. AL CATEL 5 > In cross-connect modes, permanent virtual connections (PVCs) are uniquely linked to one single VLAN, and the security of the information is ensured. The resulting quality of service (QoS) combines the best from both the DSL/ATM and Ethernet worlds. It is important to add that the implementation of the GigE interface allows service providers to work simultaneously with ATM and EMAN aggregation networks. In this way migration of networks and trafc from one technology to another is exible. This is specically valuable to tune migration to EMAN aggregation to availability of features required for end-user services. It also allows service providers to focus on the deployment of EMAN networks toward the trafc generated by new services, leaving the HSI trafc and operations untouched. New Services Through Centralized Intelligence The hub architecture of the Alcatel 7301 ASAM allows service providers to introduce video streaming, portal services and services from content delivery networks (CDNs) in a cost- effective way. Large ASAM congurations allow for local content insertion, large-scale packet insertion and portal services. One example is the IP Services Module (ISM), which expands the power of the Alcatel 7301 ASAM to offer IP and broadband remote access server (BRAS) functions, and features such as IP multicast, DSL aggregation, and local Ethernet connectivity in the access network. The ISM is a two-slot line termination card that slides into the front of the Alcatel 7301 ASAM. > 6 AL CATEL ADVANCED BUSINESS ACCESS FEATURES DSLAMs have tremendous global coverage, which makes expansion of services to the business market a very attractive and lucrative proposition. The Alcatel 7301 ASAM is designed to serve up to 10,000 users. Combining business and residential customers strengthens the overall business case. For example, with 2,000 business customers and 8,000 residential customers per ASAM, the total monthly revenue potential is maximized. These 2,000 business access cus- tomers can generate the same or more revenue than the 8,000 residential customers. In other words, 20 percent of an ASAMs customer base can equal 50 percent (or more) of its revenue potential while using just 10 percent of the ASAMs available bandwidth. The total revenue potential for business access on a single Alcatel 7301 ASAM is several hundred thousand Euros. An example of the ARPUs is shown in Table 1. Business customers have requirements that are different from residential customers, including: > Greater and symmetrical bandwidth > Business-quality access > Voice services > VPNs > Interconnection of multiple sites > Intranet and extranet > Internet and e-mail hosting > Videoconferencing > E-commerce > Security features such as rewall management and virus checking Bandwidth (downstream/upstream) Guaranteed ARPU () 1,000/128 kb/s No 75 1,000/512 kb/s 256/64 kb/s 225 1,000/1,000 kb/s 256/256 kb/s 350 2,000/2,000 kb/s 512/512 kb/s 700 30,000/30,000 kb/s Guaranteed 5,000 Table 1 - Revenue Potential for Business Services on the Alcatel 7301 ASAM (2,000 users) AL CATEL 7 > Wireless Access Point End-User Wireless Access Controller IAD ISP/Omega Hotspot Automotive Supplier Alcatel 7301 ASAM 3G Node-B SHDSL ADSL/SHDSL IAD ADSL/SHDSL ADSL/SHDSL STM-1/GigE shaped at 20Mb/s Accurate service level agreement through VP-shaping: Get what you pay for Figure 2 - Alcatel 7301 ASAM Service Scope for Business Access The Alcatel 7301 ASAM platform has been designed to cover the needs of the small ofce home ofce (SOHO) and small to medium enter- prises (SMEs), as well as the requirements of the corporate market. The increased capacity (bandwidth as well as the number of users) of the Alcatel 7301 ASAM makes virtually unlimited business access deployment feasible. Differen- tiating service level agreements can be offered via the VP shaping function and the multi-QoS support, which ensure that the proper bandwidth is provided to your customers and that no limits are exceeded. The GigE/STM-1 or STM-4 termi- nation makes it possible to connect corporate customers, reusing rst mile DSL investments for higher bandwidth business customers. The Alcatel 7301 ASAM provides an evolutionary path to a next-generation voice and data network. It supports legacy applications while enabling a gradual transition from circuit- to packet-based networks. Today we provide access to traditional voice switches. The Alcatel 7301 ASAM also enables voice and data on a single DSL connection through integrated voice over DSL (VoDSL) cards, or a centralized voice gateway. This enables a direct V5.2/TR-303/TR-008 interface accessing voice switches. In the future, the voice trafc will be open to a next generation switching platform (H.248/Megaco). > 8 AL CATEL In order to maintain and expand their customer base and increase revenues, service providers can take advantage of the installed DSL base to offer broadband services such as streaming video, VoD, PC TV, and other value-added serv- ices. The total revenue potential for multimedia services on a single Alcatel 7301 ASAM is several hundred thousand Euros. An example of the ARPU is shown in Table 2. Alcatel has created an end-to-end standards-based solution for video services, such as personal video, broadcast TV, VoD, and e-commerce. The Alcatel 7301 ASAM is ready for video applications on various end-user platforms, such as personal computers and televisions. It has been deployed in various places to provide advanced VoD services, but can also be used for cost-optimized video broadcast. Table 2 - Revenue Potential for Multimedia Services on the Alcatel 7301 ASAM (8,000 users) Application ARPU () High speed Internet 30 Basic broadcast package 21 Pay TV 25 Multicast TV 3 Networked games 8 Music downloads 8 Gambling online 5 TOTAL 100 Source: Schema Research MULTIMEDIA READY The built-in multicasting functionality eliminates replicated trafc in the network, signicantly reducing transport costs. Services can be delivered closer to the end users with optimal network performance ensured, and users can selectively join or leave real-time audio or video multicasts. The backplane architecture is specically designed to offer broadcast services. The broadcast video bus of 622 Mb/s can simultaneously deliver up to 250 video channels to 10,000 users. In addition, IGMP messages are interpreted locally on the network processor to reduce latency and increase efciency. The unique multicasting policy enforcement feature creates an additional level of security: it makes sure that multicast streams are mapped on a per port basis with the subscriber, omitting channel fraud. The IGMP channel management is already integrated in the element management system of the Alcatel 5523 AWS, making mass deployment of multimedia services possible today. AL CATEL 9 > Figure 3 - Unique Integration of IGMP Management into 5523 AWS > 10 AL CATEL LOW IMPACT, HIGH VALUE UPGRADE The Upgrade Proposition With the largest installed base of DSLAMs in the world, Alcatel designed the Alcatel 7301 ASAM to provide seamless upgrades to existing systems. Service providers can mix the Alcatel 7301 ASAM shelves with installed shelves like the 1000 ASAM (subtended) or Alcatel 7300 ASAM (upgraded or subtended). This creates a single system that delivers enhanced functionality and ensures backward compatibility while preserving past investments. Typical upgrades with the Alcatel 7301 ASAM cost only a fraction of the cost of a conventional DSLAM, adding much more value to the Alcatel 7301 ASAM itself, while allowing efcient use of the installed base. With respect to the broader revenue potential, the pay-back time of an Alcatel 7301 ASAM upgrade is typically less than one year. Further, the migration to the Alcatel 7301 ASAM is based on a unique procedure: the replacement of the network processor board and the extender chain. Existing backplanes are re-used and latent data busses are enabled. This is done via an ofine migration procedure, reducing the service outage to a minimum. Beyond hardware interconnectivity and software consistency, the easy migration from previous releases to new releases is enabled through the use of the Alcatel 5620 Network Manager (NM) and the Alcatel 5523 AWS (in the ETSI market) or Alcatel 5526 AMS (in the ANSI market), simplifying the integration of the Alcatel 7301 ASAM into the existing network. Yearly revenue potential per ASAM Alcatel 7300 ASAM Upgrade to Alcatel 7301 ASAM Investment 2000 2001 2002 2003 2004 Residential Services Residential Services Business Services Figure 4 - Alcatel 7301 ASAM Upgrade Payback in Less than One Year With the Alcatel 7301 ASAM 10,000 users can surf the Internet 10,000 users have access to their favourite 250 broadcast TV channels 2,000 users can leverage their companies with extended access services ...2,000 users can game online 2,000 users can listen to their favourite music channel and more! For a limited upgrade investment your installed base can be turned into a next generation broad- band access platform. This upgrade doubles your revenue potential per DSLAM. Compared to a typical DSLAM, the Alcatel 7301 ASAM provides more capacity, both in terms of bandwidth and number of users. It has a future-proof 170 Gb/s backplane, a network processor capacity of 5 Gb/s, and a unique broadcast video bus of 622 Mb/s. With its exible interfaces, ease of deployment, carrier-class service capabilities, and advanced networking features, it meets the many challenges of DSL networking today and for the future. AL CATEL 11 > MEETING THE CHALLENGES OF TODAY AND TOMORROW Figure 5 - The Alcatel 7301 ASAM Lifestyle > 12 AL CATEL FEATURE OVERVIEW The Alcatel 7301 ASAM features a wide variety of interfaces. They include DSL interfaces (asymmetric DSL (ADSL), G.lite, G.shdsl, VDSL, READSL2, ADSL2 and ADSL2plus coming soon), network interfaces (DS3, OC-3, STM-1, STM-4, 4x STM-1, and Gigabit Ethernet), and subtending interfaces (DS1/E1 inverse multiplexing over ATM (IMA), DS3/E3 and OC-3/STM-1). This highly deployable platform offers up to 2,304 lines per rack (splitters included). The Alcatel 7301 ASAM scales to 10,000 lines per network interface and supports up to 40,000 connections. It features the lowest power consumption levels on the market, at just .96 Watts per ADSL line. The advanced features of the Alcatel 7301 ASAM include support of virtual circuit (VC) aggregation, switched virtual circuits (SVCs), IP multicast, virtual private networks (VPNs), multiprotocol label switching (MPLS), and multiple levels of ATM QoS. The Alcatel 7301 ASAM is a true carrier-class device, offering integrated test access. Alcatel and the Alcatel logo are registered trademarks of Alcatel. All other trademarks are the property of their respective owners. Alcatel assumes no responsibility for the accuracy of the information presented, which is subject to change without notice. 05 2003 Alcatel. All rights reserved. 3CL 00469 0371 TQZCA Ed.01 16705