BUSINESS PLAN

i.LaUndreY.mo, Laundry Shop

A laundry shop significantly acts helper for the people who does not have
enough time to do the laundry.












March 11, 2013












Executive Summary


i.LaUndreY.mo, Laundry Shop is a full-service laundry (washing, drying, and optional folding)
service dedicated to consistently providing high customer satisfaction by rendering reliable
machines and furnishing a clean, enjoyable atmosphere at a competitive price/value relationship.

A. Vision Statement
To provide convenient, clean, and friendly laundry service.
B. Goals Objectives
To grow the business in other areas of the city in its 2 or 3 operating years
To further diversify the business by offering additional related services
To gain 50% of loyal customers in a year.
To dominate the market within the barangay in six months time.
To establish a good brand to customers and gain brand loyalty in its first three months
operation by prevailing a socially responsible enterprise.
To increase profits in half a years time.

C. Key to Success
Location: the potential business is intended for the residents of Brgy. Mabini-J. Rizal,
Mandaluyong City of a poor to lower-middle class, where it's the closest and most
convenient place to get services. In addition, there are two apartment complexes located
nearby. In addition to being the sole Laundromat in this neighborhood and surrounded by
residences, there is no potential for a competitor.
Convenience: offering clients services ranging from full-service washing and drying to
optional folding, and extended business hours.
Environment: providing an environment conducive to giving clean, friendly, and
professional service.

Reputation: long-term reputation resulting from friendly, professional service will
encourage customers to return.
Company Summary

A. Company Background
i.LaUndreY.mo, Laundry Shop
i means the service crew will wash your clothes
LaUndreY came from laundry and the ANDREY came from the last name of the
owner
mo clothes from the customers
The Laundry shop will, upon commencement of operations, supply full washing, drying, and
optional folding services. We will also provide quality products to ensure clean washing of
clothes as well as household retail products to meet the demand for easy access for the
neighborhood. What will set i.LaUndreY.mo, Laundry Shop apart from the competition is our
commitment to providing professional, friendly, prompt, and, most importantly, convenient
services.

B. Facilities and Equipment
The i.LaUndreY.mo, Laundry Shop is located in Brgy. Mabini-J. Rizal, Mandaluyong
City. It will utilize 1,500 square feet. The location is strategically situated on one of
the busiest streets of Mandaluyong City. More specifically, it's located in Pure Gold
grocery center next to the poor to lower-middle class homes; therefore, there is NO
possible competitor (after very careful examining). In addition, there are two
apartment complexes located nearby.
Services: i.LaUndreY.mo, Laundry Shop is considered a full-service laundry
service. There are 20 washers and 15 dryers. We offer a wide range of services,
including:
Washing
Drying
Folding (potentially)
Laundry supplies
Retail household products

C. Marketing Methods
It's been shown that the best method of advertising is through word-of-mouth. No
major newspaper ad campaign is planned. However, we shall run weekly specials. In
addition, we shall have an incentive program for referrals. Those customers who refer
someone else to the store will be rewarded with two free washes, and the referee will
receive an introductory gift of a free wash. In addition, we will ensure a clean
environment, reliable machines, and friendly, prompt services.
Target Markets: i.LaUndreY.mo, Laundry Shop's target market is every household
that needs laundry services within the immediate area of Brgy. Mabini-J. Rizal,
Mandaluyong City. There is no market segmentation strategy associated with this
potential market. The Market Analysis table indicates the estimated number of
potential customers and their growth rate.
D. Management and Organization
The business is managed by the owner, who has extensive leadership and management
skills as well as an innovative and creative character. Unlike most laundry businesses, the
i.LaUndreY.mo, Laundry Shop will have an on-site staff person (Maintenance/Cashier)
dedicated not only to store and machine maintenance but who also acts as a cashier to
the retail business within the Laundromat. As part of the management philosophy, this
Maintenance/Cashier person will be carefully evaluated for friendliness, professionalism,
efficiency, and honesty. The salaries are shown in the personnel plan table. As Ms. May
Andrey already has a steady income from her power tool shop, her salary will be less
than what would be expected if this was her sole source of income.
Management Team: The members of Andrey family was the currently managing the
business. Mays brothers have extensive business experience and knowledge in various
fields including retail sales, service and the coffee shop businesses. May is an ambitious,
hardworking architect and businesswoman. Over the years, she has started various small
businesses ranging from offline retail sales of a wide variety of products and services to
online hosting services. She is currently 21 years old. After finishing her college, she
plans to achieve a Master Degree of Architecture in University of the Philippines. She
currently managing their business and at the same time in architectural firm in the
afternoon onwards.
Personnel Plan
There will be one Attendant/Cashier employee whose duties include store and machine
maintenance, and being a cashier/retailer for the small retail business in the Laundromat.
As time progresses, we will expand to include full folding service. Depending on the
demand for the service, we might add more personnel. The current salary for the existing
personnel is P6500.00. With the added duties and responsibilities, it's reasonable and
possible to increase salaries.
As for machine maintenance, this will be outsourced at nearby repair services. This is an
on-call independent repair service. They have been known within the community, as one
of the reliable and prompt repair services. They usually service within the same day. It's
been estimated to cost approximately P2500.00 per month for maintenance.

E. Equipments/Machinery: FEROTEX Philippines
Practical laundry machinery without the need for exclusive and hard to find replacement parts
and the elusive per hour certified factory-trained service technician.
Start-up laundry business with matching heavy duty washer and separate spinner or hydro
extractor.
Start-up laundry business with matching heavy duty tumbler dryer.
Heavy Washing

Star-up Funding
Start-up Funding
Start-up Expenses to Fund P225,500
Start-up Assets to Fund P7,262
Total Funding Required P232,762
Assets

Non-cash Assets from Start-up P0
Cash Requirements from Start-up P7,262
Additional Cash Raised P0
Cash Balance on Starting Date P7,262
Total Assets P7,262
Liabilities and Capital













Liabilities

Current Borrowing P0
Long-term Liabilities P150,000
Accounts Payable (Outstanding Bills) P0
Other Current Liabilities (interest-free) P0
Total Liabilities P150,000
Capital

Planned Investment

Minh Duong P82,762
Other P0
Additional Investment Requirement P0
Total Planned Investment P82,762
Loss at Start-up (Start-up Expenses) (P225,500)
Total Capital (P142,738)
Total Capital and Liabilities P7,262
Total Funding P232,762