Press release

June 2014
Product Launch Analytics Innovation of the Week:
Spirits cider ! "spider# innovation
Alcoholic ciders have lon$ %een acco&&odatin$ to ne' flavors( %ut 'hat
happens 'hen you cross alcoholic cider 'ith spirits) *he ans'er is that you $et
+r'ell,s A&aretto -lavoured .ider( a ne' "spider# drink that co&%ines alcoholic
cider 'ith spirits/inspired flavor innovation0 1e' in the 23( it is the 4ata&onitor
.onsu&er Product Launch Analytics innovation of the 'eek0
Alcoholic cider is frequently lauded
for its crisp taste. But new
Orwells Amaretto Flavoured Cider
tops that with a drink said to
represent a refreshing lend of
amaretto notes and a fruity hint of
cherry paired with a crispy cider
apple ackground.! "he #.#$
alcohol y volume drink is sold in
single%serving &&'ml glass ottles
and represents new flavor innovation in flavored alcoholic everages including alcoholic
ciders.
"om (ierhile) *nnovation *nsights +irector for +atamonitor Consumer notes that spider
is a new term that captures the marriage of spirit%inspired flavors with alcoholic cider , a
trend with great potential appeal to consumers that are ecoming more e-perimental in
their everage choices.! .e goes on to add that this /mash%up hyrid flavor trend is
appearing in a wide range of categories like aked goods with croissant and donut
cominations and fast%food with innovations like "aco Bells recent 0affle "aco. 1o%
called /mash%up flavors could have a large impact on alcoholic everages like cider.!
514S
1otes for editors

For more information aout Orwells Amaretto Flavoured Cider) contact2
3anufacturer2 1.1 +rinks
3anufacturers Address2 3anderson .ouse) #4&' (aliant Court) +elta 0ay) Brockworth
5loucester 56& 7F8) 9nited :ingdom
3anufacturers 0esite2 www.shs%drinks.co.uk
;ackage "ype and ;ricing2 &&'ml glass ottle , &.<' 5B;
;roduct photo courtesy of 1.1 +rinks
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"om (ierhile) *nnovation *nsights +irector for +atamonitor Consumer) is availale for
comment. "o arrange an interview with "om (ierhile) please contact :irstin 1tocker in
+atamonitor Consumers press office at ?77 ='> @7<& <4#AA7 or e%mail :irstin at
kirstin.stockerBinforma.com.
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A6+2* 4A*A7+1I*+8
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