Press release

July 2014
Product Launch Analytics Innovation of the Week:
The worlds first !! crea"# for your fin$ernails
The %&le"ish &al"' or %&eauty &al"' !! crea" conce(t has &eco"e one of the
hottest anti)a$in$ skincare and cos"etic trends in years* +ow this trend is
,u"(in$ to nail care with the introduction of -rly !! .r/"e All)In)-ne To(ical
.os"etic Treat"ent* +ew in the 01 and the 02# this (roduct is the 3ata"onitor
.onsu"er Product Launch Analytics innovation of the week*
As fingernails age, they can become dry, brittle and increasingly
prone to breakage. Enter new Orly BB Crme All-In-One
opical Cosmetic reatment. his blemish balm treatment
protects fingernails against breakage by moist!ri"ing and
strengthening nails. #aid to perfect the look of nat!ral nails,
Orly BB Crme smooths, moist!ri"es and brightens nat!ral
nails with a sheer peach tint. $orm!lated with ingredients like
hyal!ronic acid and %itamin C, Orly BB Crme sho!ld be worn
by itself as a moist!ri"er and a primer with two coats
recommended for bare nails to properly hydrate and protect
from &' rays. his prod!ct is not intended to be !sed as a
base coat for nail polish.
om 'ierhile, Inno%ation Insights (irector for (atamonitor Cons!mer says that )the *BB
crme+ concept is well established in skincare and cosmetics, and it makes sense to see
it mo%e into nail care gi%en strong cons!mer interest in *all-in-one+ prod!ct sol!tions that
goes well beyond facial cosmetics., -e goes on to add that )the desire to fight aging is
almost a !ni%ersal concern, with ./0 of women globally saying they are either *%ery
concerned+ or *e1tremely concerned+ abo!t looking old, according to the 234.
(atamonitor Cons!mer 5lobal Cons!mer #!r%ey.,
4+32
+otes for editors

$or more information abo!t Orly BB Crme All-In-One opical Cosmetic reatment,
contact6
7an!fact!rer6 Orly International, Inc.
7an!fact!rer+s Address6 8843 -askell A%en!e, 9os Angeles, CA :4.3;, &#A
7an!fact!rer+s <ebsite6 www.orlybea!ty.com
=ackage ype and =ricing6 4>ml ?3.; fl!id o!nce@ glass bottle A 4B.33 &#(
=rod!ct 9a!nch Analytics from (atamonitor Cons!mer ?datamonitorcons!mer.com@ is
the most comprehensi%e and detailed so!rce of information for newly la!nched
cons!mer packaged goods from aro!nd the world. (atamonitor Cons!mer is part of
Informa plc.
om 'ierhile, Inno%ation Insights (irector for (atamonitor Cons!mer, is a%ailable for
comment. o arrange an inter%iew with om 'ierhile, please contact Cirstin #tocker in
(atamonitor Cons!mer+s press office at D.. ?3@ 4.>/ >2B;;. or e-mail Cirstin at
kirstin.stockerEinforma.com.
$or more information on =rod!ct 9a!nch Analytics, please contact Client #er%ices at
c!stomerser%icesEdatamonitor.com or D.. 23 8BB4 :234.
A!-0T 3ATA5-+IT-6
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