Vous êtes sur la page 1sur 3

KMW_3_2006_c6 2/13/06 11:17 AM Page 1

CONTENT
MANAGEMENT
Pages 12
and 14

MARCH 2006

The enterprise of the future tures need to be replaced by fluid,


■ BY ART MURRAY AND KENT GREENES internationally recognized knowledge agile, social networks and com-
For any business seeking to re- management thought leaders, authors munities. In the compressed time
main competitive in a flat world, the and consultants. cycles of today’s world, the right
speed of innovation must match or decisions need to be made quick-
exceed the rate of change in the mar- Research focus ly, and consistently, at points dis-
ketplace. That presents both a for- With the goal of achieving sus- persed from central authority. Our
midable challenge and a unique op- tained performance in a flat world, intent is to build the next genera-
portunity. we are focusing our research efforts tion of dynamic process models
That is why we formed the Enter- in the following four areas:
Communities prise of the Future Program, a research
initiative within the George Washing-
✦ Business renewal—By business
renewal we mean completely
that bring timely, relevant knowl-
edge and experience to the key
of practice ton University Institute for Knowl-
edge and Innovation (gwu.edu/~iki).
rethinking strategy, even co-creat-
ing entirely new business ecosys-
stage gates in an organization’s
business processes.
✦ Enterprise infrastructure nexus—
Page 8 The centerpiece is the Enterprise of tems, as a means of leading inno- Despite advancements in IT, the
the Future Laboratory, located just vation, rather than trying to man- level of integration needed for
outside Washington, D.C. The lab will age it. One way we are doing this high-speed, anticipatory planning
soon be linked to similar facilities in is by examining unique ways of and response in complex, rapidly
France, China and Russia, creating a predicting major trends in the mar-
Truth versus truly global virtual enterprise test bed.
The lab is staffed by faculty and re-
ketplace, and aligning business
strategy in order to move out
changing environments has not
been reached. By viewing the
enterprise from a total systems
authority searchers from several schools within
the university, augmented by a group
ahead of those trends.
✦ New organizational designs—
perspective, we seek to “stitch”
■ BY DAVID WEINBERGER of visiting executives-in-residence and Traditional organizational struc- FUTURE continues on page 38
If you visit the article on “conserv-
ativism” at Wikipedia (http://en.wiki
pedia.org/wiki/conservatism), you’ll
see—at least as of this writing—a
strong warning at the top, complete
Exploring disruptive innovation Business Process Management
Suite Market
with a graphic of a hand warning you ■ BY CINDY GORDON PC market and letting Dell (dell.com)
to stop: Clayton Christensen, Harvard become a dominant global player,
3.0
“The neutrality of this article is (harvard.edu) professor, gained a eBay (ebay.com) revolutionizing the
disputed. Please see discussion on reputation for his disruptive innova- online marketplace and Siemens 2.5
the talk page.” tion research—products or systems (siemens.com) eHealth marketplaces
In fact, if you go to http://en.wiki that create entirely new markets. His revolutionizing how health solutions 2.0

pedia.org/wiki/Wikipedia:Tem research explains why established are delivered. Also watch out to see if
1.5
plate_messages you’ll find a list of companies—even those managed by Microsoft (microsoft.com) and SAP
Wikipedia’s English language meta- smart people—have such trouble (sap.com)—two global giants part-
$2.7 billion
$1.2 billion

1.0
data messages that warn users that an countering or embracing disruptive nering to create Mendocino, seamless
article is suspected to be a hoax, needs innovations on the horizon. integration between Outlook and 0.5

to be cleaned up past a particular point Examples of disruptive innova- SAP’s backend transactional sys-
0.0
in the text, contains facts that are in tions are Kodak (kodak.com) tradi- tems—achieve disruptive innovation 2005 2009
tional cameras vs. digital photography,
Source: Forrester Research
TRUTH continues on page 3 IBM (ibm.com) missing the low-end DISRUPTIVE continues on page 38

In This Issue: SOA tools Part 2 18


Issue 3

■ KMWorld 100 Companies That Matter in KM 22


Supplement
Volume 15

October 31 – November 2, 2006 White Paper:


San Jose McEnery Convention Center•San Jose, CA Best Practices in Industry watch 34
Business & Competitive
Web site: www.kmworld.com/kmw06 Intelligence
KMW_3_2006_c5 2/10/06 12:41 PM Page 38

FUTURE continues from page 1


together the various organizational
elements, processes and technolo-
leaders to meet those challenges. But
we need to start building and testing
now—the world won’t wait. If the
Corporate Index
Index
gies. That will enable the seamless idea of co-creating the future appeals
flow of knowledge across the entire to you, we invite you to join us. Or- 80-20 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22 ISYS Search Software . . . . . . . . . . . . . . . . . . . . . .22
Accenture . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23 Journal of the Hyperlinked Organization . . . . . . . . .3
enterprise, resulting in continuous ganizations looking to hire, retain AIIM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .16 KANA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22
learning and sustainable increases Air Products and Chemicals . . . . . . . . . . . . . . . . . .10 Knova . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22
and grow a diverse knowledge work Alibris . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6 KnowNow . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22
in organizational performance. force, while striving to remain com- Appian . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22 Kodak . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1
APQC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8, 40 Kofax . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .14, 34
✦ High performance transforma- petitive in the global marketplace, Arup . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10 LANXESS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6
tion—Learning, innovating and will particularly want to be involved. ASPWatch . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .21
Astoria . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22
LexisNexis . . . . . . . . . . . . . . . . . . . . . . . . . . . .22. 34
Liberty IMS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22
transforming at the speed of We solicit your ideas and hope that ATG . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22 Lockheed Martin . . . . . . . . . . . . . . . . . . . . . . . . . .22
Attensity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22, 34 Mark Logic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22
change requires rethinking the you will join us on our journey into Autonomy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22 MDY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22
whole notion of enterprise. That the flat world that awaits us. ❚ Avenue A/Razorfish . . . . . . . . . . . . . . . . . . . . . . . .22 MetaCarta . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22
AXS-One . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22 Metastorm . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22
includes developing new sys- Basex . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23 Microsoft . . . . . . . . . . . . . . . . . . . . . . . . . . .1, 21, 22
Basis Technology . . . . . . . . . . . . . . . . . . . . . . . . . .22
tems to attract, retain and grow Art Murray is CEO of Applied Knowledge BEA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .21
Mobius . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22
Mondosoft . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22
the world’s best knowledge Sciences (aksciences.com) and chief fellow at BearingPoint . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23 Nacogdoches, TX . . . . . . . . . . . . . . . . . . . . . . . . . .14
Bernalillo County, N.M. . . . . . . . . . . . . . . . . . . . . . .12 Noetix . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22
workers, within an environment the George Washington University Institute for bubblelabs.com . . . . . . . . . . . . . . . . . . . . . . . . . . .38 Northern Light . . . . . . . . . . . . . . . . . . . . . . . . . . . .22
that supports personal perform- Bunge . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6 NSI Software . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22
Knowledge and Innovation (gwu.edu/~iki), Butterworth-Heinemann . . . . . . . . . . . . . . . . . . . . .22 Nstein . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22
ance, growth and achievement. e-mail amurray@aksciences.com. Kent Greenes Campaign Connection . . . . . . . . . . . . . . . . . . . . . . .6 Nuance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22
Canon . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .14 OneSource . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22
is CEO of Greenes Consulting (greenes Captiva . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .14 Open Text . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6, 23
Call for participation consulting.com) and executive-in-residence at Carlson Marketing . . . . . . . . . . . . . . . . . . . . . . . . .12
Cipher . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22
Oracle . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .20, 23
Ovum . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23
It will take a global community of the Institute for Knowledge and Innovation, e-mail Citrix Online . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22 PaperThin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23
Coemergence . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22 Percussion Software . . . . . . . . . . . . . . . . . . . .13, 23
the best researchers and thought kent@greenesconsulting.com. Connotate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22 Perot Systems . . . . . . . . . . . . . . . . . . . . . . . . . . . .23
Contextware . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22 Pragmatech . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .12
Convera . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22 PricewaterhouseCoopers . . . . . . . . . . . . . . . . . . . .23
Coremetrics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6 PTC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23
Coveo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22 QL2 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23
cquay.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .38 Quantum Art . . . . . . . . . . . . . . . . . . . . . . . . . .13, 23
CSC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23
quickplaymedia.com . . . . . . . . . . . . . . . . . . . . . . . .38
DISRUPTIVE continues from page 1 CTV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6
Quindi . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23
munication vs. other disruptive Cymfony . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22
Quintura . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .34
Dell . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1
or are viewed as sustaining technology solutions like the television and its Delphi Group . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23
Radicati Group . . . . . . . . . . . . . . . . . . . . . . . . . . . .16
Recommind . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23
(successive incremental improvements impact on the radio industry. From DICOM (Kofax) . . . . . . . . . . . . . . . . . . . . . . . . . . . .22
Dieselpoint . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22
RightNow Technologies . . . . . . . . . . . . . . . . . . . . .23
to performance that are integrated into patterns of 100 years to 50 years to SafeHarbor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23
Doculabs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23
Sane Solutions . . . . . . . . . . . . . . . . . . . . . . . . . . . .23
DuPont . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6
existing products). Time will tell, but less than five years for global perva- eBay . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 SAP . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1, 6, 21, 23
SAS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23
many are watching this new platform siveness, the innovation waves are eCopy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .14
SchemaLogic . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23
Ektron . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22
as it emerges from its pilot labs into the now more compressed in revolu- EMC/Legato/Documentum . . . . . . . . . . . . . . . . . . .22 Scope e-Knowledge Center . . . . . . . . . . . . . . . . . .23
Endeca . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22 SER Solutions . . . . . . . . . . . . . . . . . . . . . . . . . . . .23
mass markets in 2007 and beyond. tionizing entire industries. Just look Engenium . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22 Siderean Software . . . . . . . . . . . . . . . . . . . . . . . . .23
Siemens . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1
at Google (google.com)! Enterprise of the Future Laboratory . . . . . . . . . . . . .1
SiteScape . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23
Entopia . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22
One of the dominant reasons exec- Exact . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22 Smead . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23
Understanding how to utives cannot see disruptive innova- Exalead . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22 snipenetwork.com . . . . . . . . . . . . . . . . . . . . . . . . .38
Factiva . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22 Stellent . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23
identify disruptive tions easily is their mental models or Fast Search & Transfer . . . . . . . . . . . . . . . . . . .22, 34 Sun . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .21
Sybase . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23
FileNet . . . . . . . . . . . . . . . . . . . . . . . . . . . .16, 22, 34
innovations before they “mind sets” have created entrenched First Franklin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .13 Symantec . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23
Teragram . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23
patterns of thinking. Turning upside Fluor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8
Forrester Research . . . . . . . . . . . . . . . . . . . . . . . .23 The Federal Highway Administration . . . . . . . . . . . .10
become mainstream and down all current assumptions and Fujitsu Consulting . . . . . . . . . . . . . . . . . . . . . . . . . .23 The GWU Institute for Knowledge & Innovation . . . . .1
Gartner . . . . . . . . . . . . . . . . . . . . . . . . . . . .16, 20, 23 TheBrain . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23
take advantage of the “white processes to respond to barely emer- Global 360 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22 TIBCO . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23
gent market changes typically is not a Google . . . . . . . . . . . . . . . . . . . . . . . . . . . .22, 34, 38 TOWER Software . . . . . . . . . . . . . . . . . . . . . . . . . .23
Groxis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22 Traction Software . . . . . . . . . . . . . . . . . . . . . . . . . .23
space” is a skill to cultivate. core competency of most global Harvard . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 Ultimus . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23
Helix Commerce . . . . . . . . . . . . . . . . . . . . . . . . . . .38 view22.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .38
organizations. Hewlett-Packard . . . . . . . . . . . . . . . . . . . . . . . . . . .21 Vivisimo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23
Disruptive innovation also usually For CEOs and their executive Hummingbird . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22 WebSideStory . . . . . . . . . . . . . . . . . . . . . . . . . . . .23
Wikipedia . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1
Hyland . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22
happens on the edge, so early stage teams to become more competent in IBM . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1, 20, 22, 23 Wipro . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23
IDC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23 X1 Technologies . . . . . . . . . . . . . . . . . . . . . . . . . . .23
companies are always worth following. innovation, they need to understand Identity Systems . . . . . . . . . . . . . . . . . . . . . . . . . . .22 Xerox . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23
Look at: bubblelabs.com, cquay.com, what innovation means; develop IKON Office Solutions . . . . . . . . . . . . . . . . . . . . . .14 XyEnterprise . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23
Innodata Isogen . . . . . . . . . . . . . . . . . . . . . . . . . . .22 YourAmigo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23
quickplaymedia.com,snipenet cultures that exploit innovation and InQuira . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22 Zantaz . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .16, 23
work.com, view22.com—all excellent continually embrace, reshape and Integrify . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22
Interwoven . . . . . . . . . . . . . . . . . . . . . . . . . . . .22, 34
Zapthink . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .18
Zensar . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23
examples of companies fundamental- facilitate new discovery; and engage Inxight . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22, 34 Zentek Corporation . . . . . . . . . . . . . . . . . . . . . . . .16
iQuest Analytics . . . . . . . . . . . . . . . . . . . . . . . . . . .22 ZyLAB . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .16, 23
ly altering old paradigms. in collaborative conversations.
With innovation top of mind for Developing collaborative leadership
CEOs globally, understanding how
to identify disruptive innovations be-
cultures that develop innovations that
are customer-centric and build a brand Calendar
fore they become mainstream and proposition around a specific need April 06 June 06
take advantage of the “white space” will be more successful in tackling the Search Collaboration and contact management
is a skill to cultivate. Disruptive in- innovation growth challenge. ❚ E-mail management Solutions for pharmaceutical/research
novation patterns of change are more Solutions for local/state government Solutions for e-government
difficult to see because they are com- Cindy Gordon is CEO of Helix Commerce
plex and often emerge rapidly. Just (helixcommerce.com) and co-author of Winning May 06 July/August 06
think of the wireless market and the at Collaboration Commerce: The Next Com- Records management Document capture/forms processing
penetration that has been achieved petitive Advantage (Elsevier, January 2006), Solutions for education Solutions for transportation
globally as a dominant form of com- e-mail cindy@helixcommerce.com. Solutions for legal

38 KMWorld March 2006 www.kmworld.com