1 2 3 4 5 6 18 19 20 21 22 23 24 25 26 27 28 29 30

3
4
54 55 56 57 58 59
10
0
FAST GROWING
MARKETS
2014: YEAR OF TRANSFORMATION,
CONSOLIDATION AND DISRUPTION
10% 16%
Googles rise symbolizes the strength of
the technology category.
Technology brands in the Global Top
100 total $827 billion, almost 30% of the
value of the BrandZ Global Top 100.
Technology category rose 16% overall in
brand value.
Top Brand
The value of the BrandZ
Top 100 Most Valuable Global
Brands 2014 is $2.9 trillion.
Top
100
$2.6
trillion
Top
100
$2.9
trillion
2014 2013
Twitter
LinkedIn
Ford
Bank of America
PayPal
ING Bank
UBS
Newcomers
The BrandZ
TM
Top 100 Most Valuable Global
Brands share price index consistently
outperform the S&P market index.
Brand value appreciated by 54% among the
BrandZ 2014 Top risers, compared with 44% last year.
T
E
N
C
E
N
T
+97%
+68%
+61% +61%
+58%
+56% +56%
+55%
+53%
+51%
06 07 08 09 10 11 12 13 14
81.1%
44.7%
BrandZ
SPP 500
$271,893m $29,490m
TOP 10 BRANDS
$158,843m $147,880m $107,541m $90,185m $85,706m $80,683m $79,197m $77,883m $67,341m $64,255m
CATEGORY
GROWTH
REGIONAL GROWTH
STOCK MARKET
PERFORMANCE
TOP 10 RISERS
G
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Brand Contribution
indicates how much
of brand value can be
attributed to brand
itself. The index runs
from 1 (low) up to 5
(high).
Luxury is the most
represented category
in the top brands by
Brand Contribution
with 6 brands, followed
by beer with 2 brands.
GROWTH ACROSS ALL
CATEGORIES FROM 2013
8
2
8
3
8
4
8
5
8
6
8
7
8
8
8
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7 8 9 10 11 12

13 15 16 17 14 31 32 33
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3
60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 76 77 78 79 80 75 81
9
8
BRAND
CONTRIBUTION
RISING
IMPORTANCE OF
TECHNOLOGY
KEY VALUATION CHANGES
Google increased the most in $ value in
the 2014 rankings.
It has also increased signicantly since
2006, $121.4b, second only to the gain of
$131.9b by Apple during the same period.
$45.2 BILLION
Tencent, the Chinese social
network and Internet portal,
led the list of fastest risers
overtaking China Mobile as
Chinas most valuable brand.
97% BRAND VALUE
Twitter and LinkedIn
entered the Top
100 for the rst
time, at numbers 71
and 78, respectively.
TOP 100 DEBUT
Amazon became the
rst retailer to enter the
Top 10 at number 10.
TOP 10
DISTINCTION
$
1
4
2
,1
0
3
m
F
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R
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M
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V
IS
T
A
R
N
IK
E
D
H
L
C
V
S
+29%
+17%
+16% +16%
+16%
+15%
+6%
+14%
+10%
+11%
+8%
+3%
+4%
+12%
www.brandz.com
5%
3% 3%
3%
41%
41%
4%
29%
40%
20%
North
America
5.9%
50 Top 100 brands
$959,514m
Top 10 brands
3
1
2
Continental
Europe
19%
23 Top 100 brands
$246,799m
Top 10 brands
3
1
2
UK
5.4%
6 Top 100 brands
$155,753m
Top 10 brands
1
2 3
Asia
15.8%
20 Top 100 brands
$314,188m
Top 10 brands
3
1
2
WPP Report Infographic.indd 1 12/05/2014 09:47