The National Statistical Office (NSO) has continually conducted the survey of

e-Commerce status in Thailand every

at obtaining information about the current e
recommendation that needs assistance and support provided by government sector to
determine policies, formulate plans and measures in order to enhance t
e-Commerce development leading to the commercial competitiveness at international
level. Besides, this survey can be used as the follow
developments as well. In the meantime, private sector businesses ca
as a guidance to expand their markets and adapt their competitiveness to the market in
more appropriate manner.
The National Statistical Office sent enumerators to collect data during March
2013 to obtain information in more de
enterprises/entrepreneurs with the exact locations. (not including securities business and
mutual fund business) Nonetheless, due to the lack of information provided by some of
them, this survey is then based
information could be an average percentage for those involved in this survey.
Results of the survey
1. General Information of e









Most of e-Commerce businesses were entrepreneurs engaged in B2C with 79.7%
and B2B with 19.3%. For those engaged in B2G without e
government, it was only about 1.0%.
79.7%
Business to Consumer (B2C)
Figure 1 Percentage of


1
Executive Summary
The Survey of e-Commerce Status in Thailand, 2013

The National Statistical Office (NSO) has continually conducted the survey of
Commerce status in Thailand every year since 2007, this is the 7
th
round. The survey aims
at obtaining information about the current e-Commerce businesses, obstacles and
recommendation that needs assistance and support provided by government sector to
determine policies, formulate plans and measures in order to enhance t
Commerce development leading to the commercial competitiveness at international
level. Besides, this survey can be used as the follow-up assessment of prior e
developments as well. In the meantime, private sector businesses can use this information
as a guidance to expand their markets and adapt their competitiveness to the market in

The National Statistical Office sent enumerators to collect data during March
2013 to obtain information in more details by interviewing the registered e
entrepreneurs with the exact locations. (not including securities business and
mutual fund business) Nonetheless, due to the lack of information provided by some of
them, this survey is then based on the statistical estimation so that the presented
information could be an average percentage for those involved in this survey.
General Information of e-Commerce Business
Commerce businesses were entrepreneurs engaged in B2C with 79.7%
those engaged in B2G without e-Auction from procurement with
government, it was only about 1.0%. (Figure 1)
Business to Business


1.0%
Business to Government (B2G)

Percentage of e-Commerce Business by Types of Entrepreneurs
Executive Summary
Commerce Status in Thailand, 2013
The National Statistical Office (NSO) has continually conducted the survey of
round. The survey aims
Commerce businesses, obstacles and
recommendation that needs assistance and support provided by government sector to
determine policies, formulate plans and measures in order to enhance the potential for
Commerce development leading to the commercial competitiveness at international
up assessment of prior e-Commerce
n use this information
as a guidance to expand their markets and adapt their competitiveness to the market in
The National Statistical Office sent enumerators to collect data during March-May,
tails by interviewing the registered e-Commerce
entrepreneurs with the exact locations. (not including securities business and
mutual fund business) Nonetheless, due to the lack of information provided by some of
on the statistical estimation so that the presented
information could be an average percentage for those involved in this survey.
Commerce businesses were entrepreneurs engaged in B2C with 79.7%
Auction from procurement with
19.3 %
Business to Business (B2B)
(B2G)
of Entrepreneurs











Considering the large scale of e
industry were mostly travel, hotel and resort (24.0%), next were fashion industry, accessories
and jewelry (23.3%), were on computer, electronic appliance and Internet
service businesses (7.0%), were office equipment (4.9
products (4.1%) and others (17.5%) respectively











Categorized by sizes of e
full-time working hours, it was found that most of e
enterprises (with 1-5 persons
engaged), with 26.6%, followed by large enterprises (with more than 50 persons engaged), with
only 6.6%. (Figure 3)

Figure 3 Percentage of e

Figure 2 Percentage of

4.9%
24.0
7.0%
17.5 %
4.1%
26.6 %
Medium size (6 50 persons)

6.6%
Large size (more than 50


2
Considering the large scale of e-Commerce businesses, it showed
industry were mostly travel, hotel and resort (24.0%), next were fashion industry, accessories
and jewelry (23.3%), were on computer, electronic appliance and Internet
.0%), were office equipment (4.9%), followed by automotive industry and
products (4.1%) and others (17.5%) respectively. (Figure 2)
Categorized by sizes of e-Commerce enterprises, based on number of persons with
time working hours, it was found that most of e-Commerce businesses were small
5 persons engaged), with 66.8%, medium enterprises (with 6
engaged), with 26.6%, followed by large enterprises (with more than 50 persons engaged), with
of e-Commerce Business by Sizes of Business
Small size
Percentage of e-Commerce Business by Types of Business
24.0%
23.3%
19.2%
persons)
persons)
Fashion Accessories

Computer, Electronic

Others
Office Equipment
Service Business

Travel, Hotel and Resort
Automotive industry and products

Commerce businesses, it showed that the groups of
industry were mostly travel, hotel and resort (24.0%), next were fashion industry, accessories
and jewelry (23.3%), were on computer, electronic appliance and Internet (19.2%), were
%), followed by automotive industry and
Commerce enterprises, based on number of persons with
Commerce businesses were small
engaged), with 66.8%, medium enterprises (with 6-50 persons
engaged), with 26.6%, followed by large enterprises (with more than 50 persons engaged), with
ommerce Business by Sizes of Business
66.8%
Small size (1 5 persons)
Types of Business
Fashion Accessories
Computer, Electronic Appliance
Office Equipment
Service Business
, Hotel and Resort
Automotive industry and products














Approximately 61.9% of e
Internet and shops, next sold
the rest, about 0.9% of them sold goods and services over Internet and used other types
of selling such as direct sales, consignment and so on.
2. Business Profits











Notes: 1/ Value from e-Commerce survey
with e-Auction.
2/ Value from e-Commerce

Figure 5 Value of e-Commerce in 2012

With e-Auction

Figure 4 Percentage of e-C

744,419
Million baht
B2G
1/

45.7%
16.3
61.9%
Business Operation via
Internet & Shops


3
Approximately 61.9% of e-Commerce businesses sold goods and services
sold goods and services over Internet only of about 37.2%, and
the rest, about 0.9% of them sold goods and services over Internet and used other types
of selling such as direct sales, consignment and so on. (Figure 4)
Commerce survey, with value from procurement with government
Commerce survey.
ommerce in 2012 by Types of Entrepreneurs
Auction Value
Without e-Auction

Commerce Business by Types of Selling goods
Others
0.9%
408,965
Million baht
B2G
2/
1.1
B2C
29.7%
744,419
Million baht
B2B

38.0%
B2C
16.3%
37.2
Selling goods and Services
over Internet
goods and services via
of about 37.2%, and
the rest, about 0.9% of them sold goods and services over Internet and used other types
with government
by Types of Entrepreneurs
Auction Value
goods and Services
408,965
Million baht
B2B
69.2%
1.1%
37.2%
Selling goods and Services
over Internet

4

In 2012, there were 744,419 million baht of value of sales by e-Commerce
businesses, among this, B2B shared about 282,946 million baht (38.0%), B2C 121,392
million baht (16.3%), and B2G shared about 340,081 million baht (45.7%). The value of B2G
composed of two parts; the first part was value from the survey, which data were from the
business with government without e-Auction, about 4,627 million baht (0.6%). The second
part was value from procurement with government with e-Auction, which data were from
Comptroller Generals Department, in an amount of 335,454 million baht (45.1%).
Marketing of e-Commerce business (not including e-Auction with government
sector) was domestic marketing of about 81.0% of the total value of sales and international
marketing contributed to 19.0 %. (Table 1)
Table 1 Value of e-Commerce in 2012 by Selling Types of Entrepreneurs
Selling Value (Million baht) Percentage
Total 744,419 100.0
From the survey 408,965 54.9
B2B 282,946 38.0
B2C 121,392 16.3
B2G 4,627 0.6
From procurement with the government
1/
335,454 45.1
Market
2/
408,965 100.0
Domestic 331,150 81.0
International 77,815 19.0
Note: 1/ data from Comptroller Generals Department.
2/ without value from procurement with government with e-Auction. (from CGD).

Regarding the service to the clients of e-Commerce businesses, the businesses
mostly used call center (78.2%), next e-mail or web service (72.7%), social media such as
facebook, twitter etc. (23.8%) and live chat such as MSN, Skype, Gtalk etc. (15.2%).