1.

1 INTRODUCTION
A newspaper is a scheduled publication containing news of current
events, informative articles, diverse features, editorials, and advertising. A wide variety of
material has been published in newspapers, including editorial opinions, criticism,
persuasion and op-eds; obituaries; entertainment features such as crosswords, sudoku and
horoscopes; weather news and forecasts; advice, food and other columns; reviews of
radio, movies, television, plays and restaurants; classified ads; display ads, radio and
television listings, inserts from local merchants, editorial cartoons, gag
cartoons and comic strips.

Newspapers typically meet four criteria:
Publicity: ts contents are reasonably accessible to the public.
Periodicity: t is published at regular intervals.
!urrency: ts information is up to date.
"niversality: t covers a range of topics.
A newspaper typically generates #$%&$' of its revenue from advertising, and the
remainder from sales and subscriptions. (he portion of the newspaper that is not
advertising is called )editorial content, editorial matter, or simply )editorial, although
the last term is also used to refer specifically to those articles in which the newspaper and
its guest writers e*press their opinions.

An online newspaper, also known as a web newspaper, is a newspaper that e*ists on
the +orld +ide +eb or nternet, either separately or as an online version of a printed
periodical.
,nline newspapers are much like hard-copy newspapers and have the same legal
boundaries, such as laws regarding libel, privacy and copyright,
-
also apply to online
publications in most countries, like in the ".
/
,01N ,2 N3+4PAP304

(he 5istory of newspapers is arguably one of the most dramatic episodes of human
e*perience. (he actual origin of newspapers lies in the 0enaissance 3urope when local
merchants used to distribute handwritten newsletters amongst each other. 5owever it was
not until the late /6$$7s when 1ermany introduced the precursors of printed newspapers.
4ince then newspapers have evolved dramatically and today there are more than 89&$
daily newspapers in the +orld. A typical modern day newspaper is filled with various
materials like editor7s columns, newspaper classified ads , newspaper display ads,
forecasts, comic strips, entertainment section and much more. "nfortunately the sudden
economic downturn has also seen the rise of electronic or web-based versions of
newspaper :ournals which automatically resulted in a decline in newspaper classified
advertising and circulation.
54(,0; AN< ,01N ,2 N3+4PAP30 N N<A:
(he history of newspapers in ndia is e=ually interesting. (he introduction
of newspapers in ndia was hastened by the spreading sense globali>ation amongst the
countrymen who wished to be informed about the recent events in the world. t was
during the same time that the first newspaper of the country was introduced in !alcutta
?.olkata@. (he newspaper titled !alcutta 1eneral Advertise or 5ickey7s Aengal
1a>ette was introduced by an eccentric rishman called Bames Augustus 5ickey during
the /#&$7s. n the years to come ndia was the establishment of another newspaper daily
in the form of Aombay 5erald followed closely by Aombay !ourier.
C
54(,0; AN< 3D,E"(,N ,2 N<AN N3+4PAP304:
Although there was a flurry of 3nglish broadsheets during the eighteenth
century, newspapers in regional languages made its way much later during the second
half of the nineteenth century. 2irst on the list were two Aengali newspapers
called 4amachar <arpan and Aengal 1a>ette while the first 5indu newspaper
was 4amachar 4udha Darshan. (he 5indu newspaper which was launched as a competitor
ofFadras Fail became the first national newspaper of the country. 4oon it became the
voice of the nation during the establishment period.
4ince then many newspapers have been introduced out of which newspapers dailies like
(imes of ndia, (he (elegraph, 5indu, 5industan (imes, (he 4tatesman,3conomic
(imes, Anadaba>ar Patrika, (he (ribune etc have become the highest circulated
newspapers of the country.
G
N<AN N3+4PAP30 4,!3(;:
(he ndian and 3astern Newspaper 4ociety, now renamed as (he ndian Newspaper
4ociety, en:oys a uni=ue position as the accredited spokesman of the newspaper industry.
(he foundation of the 4ociety, in the year of the beginning of +orld +ar , was the first
step in giving direction and cohesion to a vital industry. Aecause the Press till then had
been growing at random, without organi>ational support, mutual co-ordination or any
protection from the numerous pressure groups that independent publications are
invariably e*posed to.
(he ndian Newspaper 4ociety is proud to have played a significant role in protecting and
promoting the freedom of the Press in the worldHs largest democracy.
(he ndian and 3astern Newspaper 4ociety now renamed as (he ndian Newspaper
4ociety.
6
/.C ,AB3!(D34
(o make a study in customers7 attitude towards newspapers and
online newspapers.
(o ascertain the customers7 source of awareness.
(o determine the content preferred by the customers while reading a
newspaper.
(o identify the reasons for people preferring online newspaper.
(o identify the satisfactory level of customers related to the
newspaper that they purchase.
9
/.G F3(5,<,E,1;
A03A ,2 4("<;:
(he areas covered for this study is !oimbatore, (irupur
and Pollachi cities.

4AFPE3 4I3:

t refers to the number of items to be selected from the
population to constitute a sample. (he sample taken for the study is /$$.
4,"0!34 ,2 <A(A:
(he sources of data used in this study are both primary and
secondary data.
Primary data was directly collected from the respondents using
=uestionnaire.
4econdary data was collected from the internet.
(,,E4 2,0 ANAE;44:
(he tools used for the study is descriptive analysis. t includes
surveys and fact-finding en=uiries of different kinds.
8
/.6 EF(A(,N
1. (he visual effects cannot be created as the papers are usually printed
on cheap newsprints.
2. (he life of the newspaper is e*tremely short, thereby compelling
increased fre=uency in advertising.
3. (here is a waste of circulation. (he advertisement is carried to place
where there is no market e*isting or the possibility of creating a new
market is out of =uestion. 5owever, this defect is avoided in local paper
advertising, since they have a concentrated coverage of a limited area.
#
/.9 !5AP(30 4!53F3
!5AP(30 %
<eals with introduction, ob:ectives, methodology, limitation and
chapter scheme of the study.
!5AP(30-
1ives the review of literature.
!5AP(30-
1ives the product profile.
!5AP(30-D
<eals with analysis and interpretation.
!5AP(30-D
Provides findings and suggestions.
!5AP(30-D
!onclusion.
&
CHAPTER II-REVIEW OF LITERATURE
1. Shannon E. Martin in hi !oo" F#n$tion O% N&'(a(&r So$i&t) *2++3, states that
J(he physical presentation of most newspapers in the twentieth century was very similar
to those of the eighteenth and nineteenth centuries type on a large sheet of paper that
could be, and often was, folded to facilitate carrying or storing. Aut during the /K&$s and
/KK$s, several newspaper companies and some university labs e*perimented with the
form of newspapers. .
(hese e*perimental versions were delivered digitally to computer notebooks
or downloaded onto plasma-like handheld panels. n these prototypes, there were no large
sheets of paper, and the typeface consisted of ,s and s that could be altered to suit the
reader7s preference. +hile there was not widespread adoption of these models by the end
of the century, there was intuitive understanding by many that the intention of these new
products was simply to provide a better newspaper to modern readers.L
2. St&-&n.E.A.& in hi !oo" E/&.&nt o% N&'(a(&r D&i0n *1121, states that Jthe
frame work of newspaper design must be consistent throughout the newspaper; it may be
different on an open page than on one that includes advertising, and different in
standard broadsheet format than in a tabloid section or tabloid newspaper. All the
structural elements of the (P! design must have the same relationship within each page
of a particular newspaper. (he key is unity. n the ne*t three chapters, basic principles of
designing news space will be e*emplified, showing how the various elements can be
positioned on the available space and coordinated to achieve a unity of presentation.
3ach newspaper is different. (he staffs for news editorial, advertising, clerical and
pressroom are unlike any other paper, regardless of the si>e of the community. 3ven if
community has the same population as another; it may have more or fewer newspaper
subscribers. 3mployment opportunities are different, as well as the ages and education of
the people, the weather and the leisure activities available. All that the newspaper facility
has to offer in personnel and e=uipment and all that the circulation area itself offers mi*
together as the newspaper aim to serve its readership.L
K
3. 3#n0 an4 3a&.in in th&ir a$a4&.i$ 5o#rna/ arti$/& 6N&'(a(&r R&&ar$h 3o#rna/7
*2++3, have stated that J(he growth of competition in broadcast television, in weekly
maga>ines and, most recently, on the nternet inevitably has impacted newspaper
circulation. !hanging lifestyles with greater emphases on recreation and other outdoor
activities also apparently have caused the decline of newspaper circulations. n addition,
the difficult readability of newspapers may be another reason for continuously dropping
circulations. Bournalism scholars have attempted to analy>e the readability of mass media
such as newspapers and maga>ines. (he nternet is the ideal medium for business news.
Aecause of its real time information and its visuals, more people rely on the nternet to
check market fluctuations.L
8. 9r&n an4 Fr&4ri$" U!ina ha-& tat&4 in th&ir arti$/& 69oo4 n&' %or
n&'(a(&r7 *2+++, that JFany publishers and readers of newspapers think that the
industry is declining. t is true that overall circulation is lower than it was before
broadcast (D, cable (D, and the nternet made huge inroads. ;et by comparison with
those mass media, the position of newspapers suddenly looks =uite strong: the audiences
for up-and-coming media remain terribly fragmented, so newspapers, though diminished,
have once again become something like a broad-reach medium. n the "nited 4tates, they
reach 9K percent of the adult population daily, a penetration rate higher than that of
prime-time (D, at 6C percent, or of radio, at C9 percent.L
/$
CHAPTER III

PRODUCT PROFILE
(53 5N<":
(he /8 Farch C$$9 front page of The Hindu
(ype <aily newspaper
2ormat Aroadsheet
,wner .asturi and 4ons Eimited
Publisher .. Aala:i on behalf of (he 5indu 1roup
3ditor 4iddharth Daradara:an
2ounded C$ 4eptember /&#&
Political alignment Eeft-leaning, ndependent
M/-
Eanguage 3nglish
5ead=uarters !hennai, (amilNadu
!irculation /,688,G$6 daily
44N $K#/-#9/N
//
,!E! number /G//K//K
THE HINDU
Th& Hin4# i an En0/ih-/an0#a0& In4ian 4ai/) n&'(a(&r %o#n4&4 an4
$ontin#o#/) (#!/ih&4 %ro. Ch&nnai in$& 12:2. A$$or4in0 to th& In4ian in
2+11 it i th& thir4 .ot 'i4&/) r&a4 En0/ih n&'(a(&r in In4ia *a%t&r
th& Ti.& o% In4ia an4 Hin4#tan Ti.&, 'ith a r&a4&rhi( o% 2.+ .i//ion
(&o(/&. Th& Hin4# ha it /ar0&t !a& o% $ir$#/ation in o#th&rn In4ia;
&(&$ia//) in th& tat& o% Ta.i/ an4 <&ra/a an4 it i a/o th& .ot 'i4&/)
r&a4 En0/ih 4ai/) in Ta.i/ Na4# an4 <&ra/a. H&a4=#art&r&4 at Ch&nnai
*%or.&r/) $a//&4 Ma4ra,; Th& Hin4# 'a (#!/ih&4 '&&"/) 'h&n it 'a
/a#n$h&4 in 12:2; an4 tart&4 (#!/ihin0 4ai/) in 1221.
ONLINE PRESENCE
-(he 5indu was the first newspaper in ndia to have a website, launched in
/KK9.
-,n /9 August C$$K, the /G$-year-old newspaper launched the beta version
of its redesigned website at beta.thehindu.com. (his was the first redesign of
its website since its launch. ,n C6 Bune C$/$ the beta version of the website
went fully live at www.thehindu.com.
-(he new website retains its core values of independence, authenticity, and
credibility while adopting contemporary web design principles, tools, and
/C
features.
-(he design is by Fario 1arcia Br., of 1arcia Fedia, (ampa, 2lorida, "4A.
(he workflow solution is by !! 3urope AO4, <enmark. (he web
publishing system is from 3scenic AO4, Norway. (he implementation was
done in-house.
ACHIEVEMENTS>
/K6$: 2irst to introduce color.
/K8G: 2irst to own fleet of aircraft for distribution.
/K8K: 2irst to adopt facsimile system of page transmission.
/K&$: 2irst to use computer aided photo composing.
/K&8: 2irst to use satellite for facsimile transmission.
/KK6: 2irst to adopt wholly computeri>ed integration of te*t and graphics in page
make-up and remote imaging.
/KK9: 2irst newspaper to go on to nternet.
<AE; (5AN(5:
/G
(he /C Buly C$/C front page of Daily Thanthi
(ype <aily newspaper
2ormat Aroadsheet
,wner (hanthi (rust.
2ounder 4. P. Adithanar
Publisher
5ead =uaters
4ivanthi Adithan on behalf of (hanthi (rust
!hennai,ndia
2ounded /K6C
Eanguage (amil
,fficial website www.dailythanthi.com
-<aily (hanthi became one of the largest (amil language dailies by
circulation within a few years; it has been a leading (amil daily since the
/K8$s. t has today /9 editions with the latest being the Fumbai 3dition.
-t is the highest circulated (amil language daily in Aangalore and
Pondicherry and one of the largest in (amil Nadu, <aily (hanthiHs
circulation during ?Buly C$$K - <ecember C$$K@ was //, K/,&#6 copies
/6
certified by MAudit Aureau of !irculations % AA!-.
-t has the largest readership base amongst (amil Newspapers with #G,
9G,$$$ readers spread across the (amil <iaspora.
-t is owned by Fr. 4ivanthi Adithanar. t was founded by 4. P. Adithanar, a
lawyer trained in Aritain and practiced in 4ingapore, with its first edition
from Fadurai in /K6C.
-(he publication spread over (amil Nadu and the neighboring states
of Pondicherry and .arnataka. n /K6$, he opened editions in Fadras,
4alem and (iruchirapalli.
-+hile the 4alem attempt failed, the (iruchirapalli edition had to be
reopened in /K96.
(53 N3+ N<AN 3NP0344:
/9
(he November 8, C$$& front page of
The New Indian Express
T)(& <aily newspaper
For.at Aroadsheet
O'n&r 3*press Publications ?Fadurai@ Eimited
E4itor-in-$hi&% Prabhu !hawla
Fo#n4&4 /KGC in Fadras, Aritish ndia, Aifurcated from ndian
3*press and renamed in August /G, /KKK
Po/iti$a/
a/i0n.&nt
!entrist
Lan0#a0& 3nglish
H&a4=#art&r 3*press 1ardens, Fain 0oad,
!hennai - 8$$ $9&
Cir$#/ation G$K,C9C daily ?source: AA! Banuary%Bune C$$K@.
OCLC n#.!&r C6G&&GG#K
O%%i$ia/ '&!it& Newindiane*press.com
/8
(he New ndian 3*press is an ndian 3nglish-language broadsheet
daily newspaper published by the 3*press Publications and based
in !hennai.
t was founded in /KGC as the ndian 3*press, under the
ownership of !hennai-based P. Daradara:ulu Naidu. n /KK/, following the
death of the then owner 0amnath 1oenka, the 1oenka family split the group
into two separate companies. nitially, the two groups shared the ndian
3*press title, and editorial and other resources.
Aut in /G August /KKK, the northern editions, head=uartered
in Fumbai, retained and renamed ndian 3*press as (he ndian 3*press,
while the southern editions became (he New ndian 3*press.
(oday, the two newspapers and the two companies are separate
entities. (he newspaper is known for its intrepid and anti-establishment tone.
E4ition
(he New ndian 3*press is now published from all ma:or cities in Andra
Pradesh, .arnataka, (amil Nadu and .erala besides ,rissa, including
!hennai ?Fadras@, !oimbatore, 5yderabad, Aangalore, (hiruvananthapuram
, .ochi, Ahubaneswar 4himoga, Fadurai and (iruchirapalli. ,n the whole,
it publishes from CC centres in the south.
<NAFAEA0:
/#
Dinamalar
T)(& News Paper
For.at Aroadsheet
O'n&r (.D. 0amasubbaiyer
Fo#n4&r (.D. 0amasubbaiyer
P#!/ih&r 0 Eakshmipathy
E4itor 0 .rishnamurthy
Fo#n4&4 4eptember 8, /K9/
Lan0#a0& (amil
H&a4=#art&r !hennai, ndia
O%%i$ia/ '&!it& http:OOwww.dinamalar.com
- <inamalar s daily newspaper published from !hennai,
!oimbatore, Fadurai, Pondicherry, (irunelveli, Nagercoil,
(richy, 3rode,Dellore and 4alem from (amil Nadu state, ndia.
- <inamalar was founded by (. D. 0amasubbaiyer. (. D.
0amasubbaiyer ?/K$&%/K&6@ started the news paper in (rivandrum in year
/K9/ to voice for the cause of merging of (amil speaking southern region of
ndia around .anyakumari district with Fadras presidency.

E-PAPER>
(he <inamalar paper website offers their everyday newspaper in online
readable format as 3-Paper
.
ts website gives G8$P view of the Fos=ues,
(emples and churches in (amil Nadu-
/&
<NA.A0AN:
T)(& <aily newspaper
/K
For.at Aroadsheet
O'n&r 4un Network
Fo#n4&r .. P. .andasamy
Fo#n4&4 /K##
Lan0#a0& (amil
H&a4=#art&r !hennai, (amil Nadu
O%%i$ia/ '&!it& <inakaran website
Dina"aran a Ta.i/ 4ai/) n&'(a(&r 4itri!#t&4 in In4ia. A o% Mar$h
2+1+; Dina"aran i th& /ar0&t Ta.i/ 4ai/) n&'(a(&r in t&r. o% n&t (ai4
$ir$#/ation; 'hi$h 'a 1;23?;22+. In t&r. o% tota/ r&a4&rhi(; 'hi$h 'a
1@;:81;+++ a o% Ma) 2+1+; it i th& &$on4 /ar0&t.
<inakaran is published from /C centres in ndia
namely <elhi, Fumbai, !hennai, Aangalore, Fadurai, !oimbatore, (richy,
4alem, Nagercoil, Dellore, Nellai and Pondicherry.
C$
CHAPTER A IV
ANALBSIS AND INTERPRETATION
TACLE 8.1> TACLE SHOWIN9 THE 9ENDER OF THE
RESPONDENTS
4.N, 13N<30 N,.,2
034P,N<AN(4
P30!3N(A13
/. Fale #6 #6
C. 2emale C8 C8
TOTAL 1++ 1++
C/
(he above table shows that #6' of the respondents are male and C8' of respondents are
female.
Ma5orit) *:8D, o% th& r&(on4&nt ar& .a/&.
TACLE 8.2> TACLE SHOWIN9 THE A9E 9ROUP OF THE
RESPONDENTS
S.NO A9E 9ROUP NO.OF
RESPONDENTS
PERCENTA9E
/. Aelow C$ years C8 C8
C. C$-6$ years 6& 6&
G. 6$-8$ years C9 C9
6. 8$ and above / /
TOTAL 1++ 1++
CC
(he above table shows that C8' of the respondents are below C$ years, 6&' of the
respondents are in between C$-6$ years, C9' of the respondents are in between of 6$-8$
years and /' of the respondent is above 8$ years.
Ma5orit) o% th& r&(on4&nt *82D, !&/on0 to th& a0& 0ro#( 2+-8+ )&ar.
TACLE 8.3> TACLE SHOWIN9 THE EDUCATIONAL LEVEL OF
THE RESPONDENTS
S.NO EDUCATIONAL LEVEL NO.OF
RESPONDENTS
PERCENTA9E
/. 4chool level G/ G/
C. !ollege level 8$ 8$
G. Professional =ualification K K
6. ,thers $ $
TOTAL 1++ 1++
(he above table shows that G/' of the respondents belong to the category school level,
8$' of the respondents to college level and K' of the respondents are professionally
=ualified.
CG
Ma5orit) o% th& r&(on4&nt *@+D, !&/on0 to th& $at&0or) $o//&0& /&-&/.
TACLE 8.8> TACLE SHOWIN9 THE OCCUPATIONAL STATUS
OF THE RESPONDENTS
S.NO OCCUPATIONAL STATUS NO.OF
RESPONDENTS
PERCENTA9E
/. Agriculture C C
C AusinessOProfession CK CK
G Public sector employee /& /&
6 Private sector employee /8 /8
9 ,thers G9 G9
TOTAL 1++ 1++
(he above table shows that C' of the respondents are agriculturalists, CK' of the
respondents of the respondents are business or professional men, /&' of the respondents
C6
are employees in public sector, /8' of the respondents are employees in private sector
and G9' of the respondents are others.
Ma5orit) o% th& r&(on4&nt *3?D, !&/on0 to th& Eoth&rF $at&0or).
TACLE 8.?> TACLE SHOWIN9 THE MARITAL STATUS OF THE
RESPONDENTS
S.NO MARITAL
STATUS
NO.OF
RESPONDENTS
PERCENTA9E
/ Farried 9$ 9$
C "nmarried 9$ 9$
TOTAL 1++ 1++
(he above table shows that 9$' of the respondents are married and 9$' of the
respondents are unmarried.
Th# th& r&(on4&nt ar& &=#a//) .arri&4 *?+D, an4 #n.arri&4 *?+D,.
C9
TACLE 8.@> TACLE SHOWIN9 THE TBPE OF FAMILB OF
RESPONDENTS
S.NO TBPE OF FAMILB NO.OF RESPONDENTS PERCENTA9E
/ Boint family C6 C6
C Nuclear family #8 #8
TOTAL 1++ 1++
(he above table shows that C6' of the respondents belong to :oint family and #8' of the
respondents belong to nuclear family.
Ma5orit) o% th& r&(on4&nt *:@D, ar& in n#$/&ar %a.i/).
C8
TACLE 8.:> TACLE SHOWIN9 THE NUMCER OF EARNIN9
MEMCERS IN THE FAMILB
S.NO EARNIN9 MEMCERS NO.OF RESPONDENTS PERCENTA9E
/ / GK GK
C C 68 68
G G # #
6 6 and above & &
TOTAL 1++ 1++
(he above table shows that GK' of the respondents have / earning member in their
family, 68' of the respondents have C earning members in their family, #' of the
respondents have G earning members in their family and &' of the respondents have
above 6 earning members in their family.
Ma5orit) o% th& r&(on4&nt *8@D, ha-& 2 &arnin0 .&.!&r in th&ir %a.i/).
C#
TACLE 8.2> TACLE SHOWIN9 THE NUMCER OF CHILDREN IN
THE FAMILB
S.NO NUMCER OF CHILDREN NO.OF
RESPONDENTS
PERCENTA9E
/ / 68 68
C C 66 66
G G # #
6 6 and above G G
TOTAL 1++ 1++
(he above table shows that 68' of the respondents have a child in their family,66' of
the respondents have C children in their family , #' of the respondents have children in
their family and G' of the respondents have 6 and above children in their family.
Ma5orit) o% th& r&(on4&nt *8@D, ha-& 1 $hi/4 in th&ir %a.i/).
C&
TACLE 8.1> TACLE SHOWIN9 THE MONTHLB INCOME OF THE
RESPONDENTS

S.NO MONTHLB INCOME NO.OF
RESPONDENTS
PERCENTA9E
/ Eess than /$,$$$ 6 6
C /$$$/-C$$$$ CC CC
G C$$$/-G$$$$ 6& 6&
6 G$$$/ and above C8 C8
TOTAL 1++ 1++
(he above table shows that 6' of the respondents have monthly income less than
0s./$$$$ , CC' of the respondents have their monthly income in between 0s./$$$/-
0s.C$$$$ , 6&' of the respondents have their monthly income in between of 0s.C$$$/-
0s.G$$$$ and C8' of the respondent have monthly income more than 0s.G$$$/.
Ma5orit) o% th& r&(on4&nt *82D, ha-& .onth/) in$o.& in !&t'&&n R.2+++1-
R.3++++.
CK
TACLE 8.1+> TACLE SHOWIN9 THROU9H WHICH MODE THE
RESPONDENTS READ NEWS
S.NO MODE TO READ NEWS NO.OF RESPONDENTS PERCENTA9E
/ Newspaper $ $
C ,nline $ $
G Aoth /$$ /$$
TOTAL 1++ 1++
(he above table shows that /$$' of the respondents read news through both newspaper
and online.
Ma5orit) o% th& r&(on4&nt *1++D, r&a4 n&' thro#0h !oth .o4& *n&'(a(&r an4
on/in&,.
G$
CHART 8.1+.1> CHART SHOWIN9 THROU9H WHICH MODE THE
RESPONDENTS READ NEWS
G/
TACLE 8.11> TACLE SHOWIN9 HOW OFTEN THE
RESPONDENTS READ ONLINE NEWSPAPERS
S.NO PERIOD OF
TIME
NO.OF
RESPONDENTS
PERCENTA9E
/ <aily 9# 9#
C ,nce in a week C& C&
G 2ortnightly /6 /6
6 ,thers / /
TOTAL 1++ 1++
(he above table shows that 9#' of the respondents read online newspapers daily , C&'
of the respondents are reading once in a week, /6' of the respondents are reading online
newspapers fortnightly and /' of the respondent comes under the category )others7.
Ma5orit) o% th& r&(on4&nt *?:D, r&a4 on/in& n&'(a(&r 4ai/).
GC
CHART 8.11.1> CHART SHOWIN9 HOW OFTEN THE
RESPONDENTS READ ONLINE NEWSPAPERS
GG
TACLE 8.12> TACLE SHOWIN9 THE RESPONDENTS7
AWARENESS ACOUT THE SUPPLEMENTS AVAILACLE ALON9
WITH THE NEWSPAPERS
S.NO AWARENESS NO.OF RESPONDENTS PERCENTA9E
/ ;es K/ K/
C No K K
TOTAL 1++ 1++
(he above table shows that K/' of the respondents are aware of the supplements
available along with the newspaper and K' of the respondents not aware of the
supplements.
Ma5orit) o% th& r&(on4&nt *11D, ar& a'ar& o% th& #((/&.&nt a-ai/a!/&.
G6
CHART 8.12.1> CHART SHOWIN9 THE RESPONDENTS7
AWARENESS ACOUT THE SUPPLEMENTS AVAILACLE ALON9
WITH THE NEWSPAPERS
G9
TACLE 8.13> TACLE SHOWIN9 THE RESPONDENTS7 SOURCE OF
AWARENESS OF VARIOUS NEWSPAPERS
S.NO SOURCE OF AWARENESS NO.OF RESPONDENTS PERCENTA9E
/ 2amily members /K /K
C 2riends ,neighbors and relatives C$ C$
G Advertisements 9K 9K
6 ,thers C C
TOTAL 1++ 1++
(he above table shows that /K' of the respondents are aware of the newspapers through
family members, C$' of the respondents are aware of the newspapers through friends,
neighbors and relatives, 9K' of the respondents are aware of the newspapers through
advertisements and C' of the respondents are aware through other sources.
Ma5orit) o% th& r&(on4&nt *?1D, ar& a'ar& o% th& n&'(a(&r thro#0h
a4-&rti&.&nt.
G8
CHART 8.13.1> CHART SHOWIN9 THE RESPONDENTS7 SOURCE
OF AWARENESS OF VARIOUS NEWSPAPERS

G#
TACLE 8.18> TACLE SHOWIN9 THE MEDIA THROU9H WHICH
THE RESPONDENTS ARE AWARE OF THE NEWSPAPERS
S.NO MEDIA NO.OF RESPONDENTS PERCENTA9E
/ (elevision 6# 6#
C 0adio & &
G Faga>ines 6 6
6 ,thers $ $
TOTAL ?1 ?1
(he above table shows that 6#' of the respondents are aware through television, &' of
the respondents are aware through radio, 6' of the respondents are aware of the
newspapers through maga>ines.
Ma5orit) o% th& r&(on4&nt *8:D, ar& a'ar& o% th& n&'(a(&r thro#0h th&
.&4i#. o% t&/&-iion.
G&
CHART 8.18.1> CHART SHOWIN9 THE MEDIA THROU9H
WHICH THE RESPONDENTS ARE AWARE OF THE
NEWSPAPERS
TACLE 8.1?> TACLE SHOWIN9 WHICH NEWSPAPER IS READ CB
THE RESPONDENTS
GK
S.NO NEWSPAPER READ NO.OF RESPONDENTS PERCENTA9E
/ (he 5indu G& G&
C New ndian 3*press /& /&
G <inamalar C# C#
6 <aily thanthi & &
9 <inakaran K K
TOTAL 1++ 1++
(he above table shows that G&'f the respondents read (he 5indu newspaper ,/&' of the
respondents read the newspaper- New ndian 3*press,C#' of the respondents read the
newspaper-<inamalar,&' of the respondents read the newspaper-<aily thanthi,K'of the
respondents read the newspaper-<inakaran.
Ma5orit) o% th& r&(on4&nt *32D, o% th& r&(on4&nt r&a4 6Th& Hin4#7 n&'(a(&r.
CHART 8.1?.1 > CHART SHOWIN9 WHICH NEWSPAPER IS READ
CB THE RESPONDENTS
6$
TACLE 8.1@> TACLE SHOWIN9 THE TBPE OF CONTENT THE
RESPONDENTS LI<E TO SEE< WHILE READIN9 A NEWSPAPER
S.NO TBPE OF CONTENT NO.OF RESPONDENTS PERCENTA9E
/ Ausiness C/ C/
6/
C Politics C/ C/
G 3vents in the area /$ /$
6 4ports and 1eneral news GK GK
9 Advertisements K K
TOTAL 1++ 1++
(he above table shows that C/'of the respondents read the business content, C/' of the
respondents read the politics content, /$' of the respondents read the events in the area
type of content, GK' of the respondents read the sports and general news contents and
K' of the respondents read the advertisement content.
Ma5orit) o% th& r&(on4&nt *31D, r&a4 th& (ort an4 0&n&ra/ n&' t)(& o% $ont&nt.
CHART 8.1@.1> CHART SHOWIN9 THE TBPE OF CONTENT THE
RESPONDENTS LI<E TO SEE< WHILE READIN9 A NEWSPAPER
6C
TACLE 8.1:> TACLE SHOWIN9 THE RESPONDENTS7 LI<IN9 TO
HAVE AN ADVERTISEMENT WHILE READIN9 A NEWSPAPAER
S.NO OPTIONS NO.OF
RESPONDENTS
PERCENTA9E
/ ;es 8G 8G
6G
C No G# G#
TOTAL 1++ 1++
(he above table shows that 8G' of the respondents like to have an advertisement while
reading a newspaper and G#' of the respondents does not like to have an advertisement.
Ma5orit) o% th& r&(on4&nt *@3D, /i"& to ha-& an a4-&rti&.&nt 'hi/& r&a4in0 a
n&'(a(&r.
CHART 8.1:.1> CHART SHOWIN9 THE RESPONDENTS7 LI<IN9
TO HAVE AN ADVERTISEMENT WHILE READIN9 A
NEWSPAPAER
66
TACLE 8.12> TACLE SHOWIN9 THE PREFERNCE OF THE
RESPONDENTS TO READ A PARTICULAR NEWSPAPER
S.NO FACTORS RAN<S CB RESPONDANTS
PERCENTA9E OF RESPONDENTS
1 2 3 8 ? @ : 2 1 1+
/ Price C# /9 /G 9 & G // 6 & 8
C !ontent /6 /G /9 /C 8 /C K // 9 G
G ,ffers 9 /C # /G /9 /C 8 /C /G 9
69
6 Eanguage CG C$ // /G & 8 & G 6 6
9 3ntertainment K K /# & /K // # // 9 6
8 Availability 8 # & /& /6 /G // # & &
# 4upplements / // # /G K /9 /& 8 /C &
& 4tandard of
language
/C K /C // # K /$ /& # 9
K 0eputation / 6 & 9 K & # /& /# CG
/$ Eayout and
format
C / C G 9 /C /C // C$ GC
(,(AE /$$ /$$ /$$ /$$ /$$ /$$ /$$ /$$ /$$ /$$
(he above table shows that C#' of respondents are influenced by price,/9' of
respondents are influenced by content,/9' of respondents are influenced by offers,CG'
of respondents are influenced by language,/K' of respondents are influenced by
entertainment,/&' of respondents are influenced by availability,/&' of respondents are
influenced by supplements, /&' of respondents are influenced by standard of
language,CG' of respondents are influenced by reputation, GC' of respondents are
influenced by layout and format in ma:ority.
TACLE NO.8.11> TACLE SHOWIN9 WHICH ONLINLE
NEWSPAPER IN PREFERED CB THE RESPONDENTS
(he above table reveals that 6G' of the respondents read )(he 5indu7 online
newspaper, /G' of the respondents read New ndian 3*press, C9' of the respondents
S.NO ONLINE NEWSPAPER NO.OF RESPONDENTS PERCENTA9E
/ (he 5indu 6G 6G
C New ndian 3*press /G /G
G <inamalar C9 C9
6 <aily thanthi // //
9 <inakaran & &
TOTAL 1++ 1++
68
read <inamalar online, //' of the respondents read <aily thanthi online and &' of the
respondents read <inakaran online.
Ma5orit) o% th& r&(on4&nt *83D, r&a4 6Th& Hin4#7 n&'(a(&r on/in&.
CHART 8.11.1> CHART SHOWIN9 WHICH ONLINLE
NEWSPAPER IN PREFERED CB THE RESPONDENTS
6#
TACLE 8.2+> TACLE SHOWIN9 THE REASONS WHB THE
RESPONDENTS PREFER READIN9 NEWS ONLINE
S.NO REASONS NO.OF
RESPONDENTS
PERCENTA9E
6&
/ 4aves time 6& 6&
C 3asy access GG GG
G Darious options of newspapers /# /#
6 Newspapers are biased C C
TOTAL 1++ 1++
(he above table shows that 6&' of the respondents read news online because it saves
time,GG' of the respondents read news online because of its easy access,/#' of the
respondents read news online because there are various options of online newspapers and
C' of the respondents read news online because the newspapers are biased.
Ma5orit) o% th& r&(on4&nt *82D, r&a4 n&' on/in& !&$a#& it a-& ti.&.
TACLE 8.21> TACLE SHOWIN9 THE NEWSPAPERS IMPORTANT
ROLE AS INDIACATED CB THE RESPONDENTS
S.NO ROLE OF NEWSPAERS NO.OF RESPONDENTS PERCENTA9E
/ Providing information #& #&
6K
C (o entertain /C /C
G (o transmit culture # #
6 Advertising G G
TOTAL 1++ 1++
(he above table shows that #&' of the respondents think the newspapers7 important role
is to provide information, /C' of the respondents think the newspapers7 important role is
to entertain, #' of the respondents think the newspapers7 important role is to transmit
culture and G' of the respondents think the newspapers7 important role is to advertise.
Ma5orit) o% th& r&(on4&nt *:2D, a) that th& n&'(a(&r7 i.(ortant ro/& i to
(ro-i4& in%or.ation.
CHART8.21.1> CHART SHOWIN9 THE NEWSPAPERS
IMPORTANT ROLE AS INDIACATED CB THE
RESPONDENTS
9$
TACLE 8.22.1> TACLE SHOWIN9 THE SATISFACTION LEVEL OF
RESPONDENTS TOWARDS GUALITB
S.NO SATISFACTION LEVEL NO.OF
RESPONDENTS
PERCENTA9E
/ Dery high satisfaction G# G#
C 5igh satisfaction G9 G9
G Foderate satisfaction C8 C8
6 Eow satisfaction C C
9/
9 Dery low satisfaction $ $
TOTAL 1++ 1++
(he above table shows that G#' of the respondents are very highly satisfied with the
=uality of the newspaper, G9' of the respondents are highly satisfied with the =uality of
the newspaper, C8' of the respondents are moderately satisfied with the =uality of the
newspaper and C' of the respondents have low satisfaction with the =uality of the
newspaper.
Ma5orit) o% th& r&(on4&nt *3:D, ar& -&r) hi0h/) ati%i&4 'ith th& =#a/it) o% th&
n&'(a(&r.
TACLE 8.22.2 TACLE SHOWIN9 THE SATISFACTION LEVEL OF
RESPONDENTS TOWARDS PRICE
S.NO SATISFACTION LEVEL NO.OF
RESPONDENTS
PERCENTA9E
/ Dery high satisfaction /G /G
C 5igh satisfaction 9K 9K
G Foderate satisfaction /# /#
6 Eow satisfaction K K
9 Dery low satisfaction C C
9C
TOTAL 1++ 1++
(he above table shows that /G' of the respondents are very highly satisfied with the
price of the newspaper, 9K' of the respondents are highly satisfied with the price of the
newspaper, /# 'of the respondents are moderately satisfied with the price of the
newspaper K' of the respondents have low satisfaction with the price of the newspaper
and C' of the respondents are in very low satisfaction with the price of the newspaper.
Ma5orit) o% th& r&(on4&nt *?1D, ar& hi0h/) ati%i&4 'ith th& (ri$& o% th&
n&'(a(&r.
TACLE 8.22.3 TACLE SHOWIN9 THE SATISFACTION LEVEL OF
RESPONDENTS TOWARDS SUPPLEMENTS
S.NO SATISFACTION LEVEL NO.OF
RESPONDENTS
PERCENTA9E
/ Dery high satisfaction /G /G
C 5igh satisfaction 66 66
G Foderate satisfaction G$ G$
6 Eow satisfaction K K
9 Dery low satisfaction 6 6
TOTAL 1++ 1++
9G
(he above table shows that /G' of the respondents are very highly satisfied with the
supplements of the newspaper, 66' of the respondents are highly satisfied with the
supplements of the newspaper, G$' of the respondents are moderately satisfied with the
supplements of the newspaper K' of the respondents have low satisfaction with the
supplements of the newspaper and 6' of the respondents are in very low satisfaction
with the supplements of the newspaper.
Ma5orit) o% th& r&(on4&nt *88D, ar& hi0h/) ati%i&4 'ith th& #((/&.&nt o% th&
n&'(a(&r.
TACLE 8.22.8 TACLE SHOWIN9 THE SATISFACTION LEVEL OF
RESPONDENTS TOWARDS FACTUAL INFORMATION
S.NO SATISFACTION LEVEL NO.OF
RESPONDENTS
PERCENTA9E
/ Dery high satisfaction C6 C6
C 5igh satisfaction G$ G$
G Foderate satisfaction GG GG
6 Eow satisfaction /$ /$
9 Dery low satisfaction G G
TOTAL 1++ 1++
96
(he above table shows that C6' of the respondents are very highly satisfied with the
factual information of the newspaper,G$' of the respondents are highly satisfied with
the factual information of the newspaper,GG' of the respondents are moderately satisfied
with the factual information of the newspaper /$' of the respondents have low
satisfaction with the factual information of the newspaper and G' of the respondents are
in very low satisfaction with the factual information of the newspaper.
Ma5orit) o% th& r&(on4&nt *33D, ar& .o4&rat&/) ati%i&4 'ith th& %a$t#a/
in%or.ation o% th& n&'(a(&r.
TACLE 8.22.? TACLE SHOWIN9 THE SATISFACTION LEVEL OF
RESPONDENTS TOWARDS AVAILACILITB
S.NO SATISFACTION LEVEL NO.OF
RESPONDENTS
PERCENTA9E
/ Dery high satisfaction /# /#
C 5igh satisfaction GC GC
G Foderate satisfaction CG CG
6 Eow satisfaction /& /&
9 Dery low satisfaction /$ /$
TOTAL 1++ 1++
99
(he above table shows that /#' of the respondents are very highly satisfied with the
availability of the newspaper, GC' of the respondents are highly satisfied with the
availability of the newspaper, CG' of the respondents are moderately satisfied with the
availability of the newspaper /&' of the respondents have low satisfaction with the
availability of the newspaper and /$' of the respondents are in very low satisfaction
with the availability of the newspaper.
Ma5orit) o% th& r&(on4&nt *33D, ar& hi0h/) ati%i&4 'ith th& a-ai/a!i/it) o% th&
n&'(a(&r.
TACLE 8.23 TACLE SHOWIN9 WHB THE RESPONDENTS
CHOOSE NEWSPAPERS RATHER THAN OTHER MEDIA
S.NO OPTIONS NO.OF
RESPONDENTS
PERCENTA9E
/ nformative 6K 6K
C Aetter at improving language skill GK GK
G 0eliable content // //
6 ,thers / /
TOTAL 1++ 1++
98
(he above table shows that 6K' of the respondents choose newspaper because they are
informative, GK' of the respondents choose newspaper because they are better at
improving language skill, //' of the respondents choose newspaper because they are
reliable in content and /' of the respondent comes under the category )others7.
Ma5orit) o% th& r&(on4&nt *81D, $hoo& n&'(a(&r rath&r than oth&r .&4ia
!&$a#& it i in%or.ati-&.
TACLE 8.28.1 TACLE SHOWIN9 TO WHAT EHTENT THE
RESPONDENTS A9REE TO THE STATEMENT ENEWSPAPER
READIN9 IS VERB ESSENTIALF
S.NO OPTIONS NO.OF
RESPONDENTS
PERCENTA9E
/ 4trongly agree #C #C
C Agree C9 C9
G Neutral G G
6 <isagree $ $
9 4trongly disagree $ $
TOTAL 1++ 1++
9#
(he above table shows that #C' of the respondents strongly agree to the above statement,
C9' of the respondents agree to the above statement and G' of the respondents are
neutral with the above statement.
Ma5orit) o% th& r&(on4&nt *:2D, tron0/) a0r&& to th& a!o-& tat&.&nt.

TACLE 8.28.2 TACLE SHOWIN9 TO WHAT EHTENT THE
RESPONDENTS A9REE TO THE STATEMENT EPRICE OF THE
NEWSPAPERS ARE REASONACLEF
S.NO OPTIONS NO.OF
RESPONDENTS
PERCENTA9E
/ 4trongly agree /C /C
C Agree 8G 8G
G Neutral C$ C$
6 <isagree 6 6
9 4trongly disagree / /
TOTAL 1++ 1++
(he above table shows that /C' of the respondents strongly agree to the above statement,
8G' of the respondents agree to the above statement, C$' of the respondents are neutral
9&
with the above statement, 6' of the respondents disagree with the above statement and
/' of the respondent strongly disagree with the above statement.
Ma5orit) o% th& r&(on4&nt *@3D, a0r&& to th& a!o-& tat&.&nt.

TACLE 8.28.3 TACLE SHOWIN9 TO WHAT EHTENT THE
RESPONDENTS A9REE TO THE STATEMENT ENEWSPAPERS
ARE AVAILACLE WHEN NEEDEDF
S.NO OPTIONS NO.OF
RESPONDENTS
PERCENTA9E
/ 4trongly agree C/ C/
C Agree G6 G6
G Neutral G# G#
6 <isagree # #
9 4trongly disagree / /
TOTAL 1++ 1++
9K
(he above table shows that C/' of the respondents strongly agree to the above
statement, G6' of the respondents agree to the above statement, G#' of the
respondents are neutral with the above statement, #' of the respondents disagree
with the above statement and /' of the respondent strongly disagree with the above
statement.
Ma5orit) o% th& r&(on4&nt *3:D, n&#tra/ 'ith th& a!o-& tat&.&nt.
TACLE 8.28.8 TACLE SHOWIN9 TO WHAT EHTENT THE
RESPONDENTS A9REE TO THE STATEMENT
ESUPPLEMENTS ARE VERB USEFULF
S.NO OPTIONS NO.OF
RESPONDENTS
PERCENTA9E
/ 4trongly agree /6 /6
C Agree 68 68
G Neutral CC CC
6 <isagree /G /G
9 4trongly disagree 9 9
TOTAL 1++ 1++
(he above table shows that /6'of the respondents strongly agree to the above statement,
68' of the respondents agree to the above statement, CC' of the respondents are neutral
with the above statement, /G' of the respondents disagree with the above statement and
9'of the respondent strongly disagree with the above statement.
8$
Ma5orit) o% th& r&(on4&nt *8@D, a0r&& 'ith th& a!o-& tat&.&nt.
TACLE 8.28.? TACLE SHOWIN9 TO WHAT EHTENT THE
RESPONDENTS A9REE TO THE STATEMENT EONLINE
NEWSPAPERS AT TIMES DOMINATE THE NEWSPAPERS *PAPER
FORMAT,F
S.NO OPTIONS NO.OF
RESPONDENTS
PERCENTA9E
/ 4trongly agree /K /K
C Agree C8 C8
G Neutral GC GC
6 <isagree /8 /8
9 4trongly disagree # #
TOTAL 1++ 1++
(he above table shows that /K' of the respondents strongly agree to the above statement,
C8' of the respondents agree to the above statement, GC' of the respondents are neutral
with the above statement, /8' of the respondents disagree with the above statement and
#' of the respondent strongly disagree with the above statement.
8/
Ma5orit) o% th& r&(on4&nt *32D, n&#tra/ 'ith th& a!o-& tat&.&nt.
?.1 FINDIN9S
Fa:ority ?#6'@ of the respondents are male.
Fa:ority of the respondents ?6&'@ belong to the age group C$-6$ years.
Fa:ority of the respondents ?8$'@ belong to the category college level.
Fa:ority of the respondents ?G9'@ belong to the JothersL category.
(hus the respondents are e=ually married ?9$'@ and unmarried ?9$'@.
Fa:ority of the respondents ?#8'@ are in nuclear family.
Fa:ority of the respondents ?68'@ have C earning members in their family.
Fa:ority of the respondents ?68'@ have / child in their family.
Fa:ority of the respondents ?6&'@ have monthly income in between 0s.C$$$/-
0s.G$$$$.
Fa:ority of the respondents ?/$$'@ read news through both modes ?newspaper
and online@.
Fa:ority of the respondents ?9#'@ read online newspapers daily.
Fa:ority of the respondents ?K/'@ are aware of the supplements available.
Fa:ority of the respondents ?9K'@ are aware of the newspapers through
advertisements.
8C
Fa:ority of the respondents ?6#'@ are aware of the newspapers through the
medium of television.
Fa:ority of the respondents ?G&'@ of the respondents read )(he 5indu7
newspaper.
Fa:ority of the respondents ?GK'@ read the sports and general news type of
content.
Fa:ority of the respondents ?8G'@ like to have an advertisement while reading a
newspaper.
Fa:ority of the respondents ?6G'@ read )(he 5indu7 newspaper online.
Fa:ority of the respondents ?6&'@ read news online because it saves time.
Fa:ority of the respondents ?#&'@ says that the newspapers7 important role is to
provide information.
Fa:ority of the respondents ?G#'@ are very highly satisfied with the =uality of the
newspaper.
Fa:ority of the respondents ?9K'@ are highly satisfied with the price of the
newspaper.
Fa:ority of the respondents ?66'@ are highly satisfied with the supplements of the
newspapers.
Fa:ority of the respondents ?GG'@ are moderately satisfied with the factual
information of the newspaper.
Fa:ority of the respondents ?GG'@ are highly satisfied with the availability of the
newspaper.
Fa:ority of the respondents ?6K'@ choose newspapers rather than other media
because it is informative.
Fa:ority of the respondents ?#C'@ strongly agree to the above statement
Fa:ority of the respondents ?8G'@ agree to the above statement.
Fa:ority of the respondents ?G#'@ neutral with the above statement.
Fa:ority of the respondents ?68'@ agree with the above statement.
Fa:ority of the respondents ?GC'@ neutral with the above statement.
8G
?.2 SU99ESTIONS
(he newspapers are at times biased which can be avoided.
,nline newspapers are useful to business people to get information within few
minutes.
Aut there is a lot of loading problems with regards to online newspaper.
Fost people can7t access online newspapers as they lack network connection.
86
CONCLUSION
2rom the above study it is observed that the respondents prefer mostly J(he 5indu
newspaperL than the others because of the =uality of the paper, price and availability. t
was also found out that people prefer reading online newspapers because it saves time.
(hus the overall observation of the study reveals that respondents are
satisfied towards their usage of newspapers.
89
88