Tennis Industry Magazine

On Court
Hot accessories
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players COOL
Retailing
STORE SIGNAGE
to inform and
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Tennis People
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AUGUST 2014 / VOLUME 42/ NUMBER 8 / $5.00
Join Your
Industry
At The Tennis
Show
Youth Tennis
Providers
Creating the future for our sport

Guide to
Stringing Machines
Assessing Your Needs
Annual Stringing
Machine Selector
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g
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4
5
DEPARTMENTS
4 Our Serve
7 Industry News
11 Letters
14 Cardio Tennis
15 TIA news
16 Retailing Tip
18 Executive Point: Jerome Pin
20 USTA Foundation
22 Pioneers in Tennis: Leo Levin
23 Racquet Tech
42 Tips and Techniques
44 Your Serve, by Jordana Klein

PLUS
46 CEOs Message
48 Past
Presidents
Message
50 USPTA Benets
52 USPTA News
58 Career Development
60 Member News
INDUSTRY NEWS
7 Boost your business with
a free Tennis Play Event
7 Tennis Teachers Conference
returns to NYC
7 Sony out as title sponsor
of Miami tourney
8 Randy Futty joins Cal Sports
8 United Technologies to sponsor
Connecticut Open
8 Wilson, Federer collaborate
on Pros Staff frames
8 Southwest Greens distributes
waterless articial clay
8 Princeton Tennis Program
celebrates 60 years
9 USTA close to completing
$450M bond sale
10 Peoplewatch
12 Adidas lifts ban on sales
via online marketplace
13 TIA presents Tennis Media
Award

AUGUST 2014
Tennis Industry
24 Champions of Tennis
Honor Roll
As we start the process for picking the
14th annual Champions of Tennis, we honor
all of our past winners.
26 Cool-Headed
These hot-weather accessories can keep your
players cool and comfortable on court.
28 Regaining Its Footing
Tennis shoes are enjoying steady sales
growth, at manufacturers take advantage
of Grand Slam visibility.
31 Bringing the Game to Kids
These people, places and programs are helping
to create the future for our sport.
2014 GUIDE TO STRINGING MACHINES
37 Business Assessment
Our annual guide makes it easy to compare
features and choose the perfect machine for
your business.
46 Industry Connections
50 Never too Soon to Plan
for Your Future
53 USPTA Returns
Down Under in 2015
54 Tips and info on the 2014
Tennis Teachers Conference
p.31
p.37
2 TennisIndustry August 2014
p.39
FEATURES
p.28
www.tennisindustrymag.com www.tennisindustrymag.com
Read more articles online at www.ADDvantageUSPTA.com
www.tennisindustrymag.com
SPECIAL SECTION
Appears after Page 30
Our Serve Publishers
David Bone Jeff Williams
Editorial Director
Peter Francesconi
peter@racquettech.com
Associate Editor
Greg Raven
Design/Art Director
Kristine Thom
Special Projects Manager
Bob Patterson
Contributing Editors
Robin Bateman
Cynthia Cantrell
Kent Oswald
Cynthia Sherman
Mary Helen Sprecher
Tim Strawn
Contributing Photographers
Bob Kenas
David Kenas
TENNIS INDUSTRY
Corporate Ofces
PO Box 3392, Duluth, GA 30096
Phone: 760-536-1177 Fax: 760-536-1171
Email: TI@racquetTECH.com
Website: www.TennisIndustryMag.com
Ofce Hours: Mon.-Fri., 8 a.m.-5 p.m.

Advertising Director
John Hanna
770-650-1102, x.125
hanna@knowatlanta.com

Apparel Advertising
Cynthia Sherman
203-263-5243
cstennisindustry@gmail.com
Tennis Industry is published 10 times per year:
monthly January through August and combined
issues in September/October and November/
December by Tennis Industry and USRSA, PO Box
3392, Duluth, GA 30096. Periodcal postage paid
at Duluth, GA and at additional mailing ofces
(USPS #004-354). August 2014, Volume 42,
Number 8 2014 by USRSA and Tennis Industry.
All rights reserved. Tennis Industry, TI and logo
are trademarks of USRSA. Printed in the U.S.A.
Phone advertising: 770-650-1102 x 125. Phone
circulation and editorial: 760-536-1177. Yearly
subscriptions $25 in the U.S., $40 elsewhere.
POSTMASTER: Send address changes to Tennis
Industry, PO Box 3392, Duluth, GA 30096. TI is the
ofcial magazine of the USRSA, TIA,and ASBA.
Looking for back issues of Tennis Industry/
Racquet Sports Industry? Visit the archives at our
website at TennisIndustrymag.com for free digital
versions back to 2004.
A
fter a hiatus in 2013, The Ten-
nis Show in New York City is
back. The 2014 Tennis Show
will be on Sunday, Aug. 24, at the
Grand Hyatt New York, the day before
play starts at the US Open.
The last Tennis Show was held in
2012, in conjunction with the Tennis
Teachers Conference. But then last
year, the USTA decided not to hold the
TTC, and the feeling among many was
without that anchor event for teach-
ing pros and coaches, there wouldnt
be a large industry crowd for a 2013
trade show. Now, with the Tennis
Teachers Conference back (from Aug.
22 to 25)and this year combined
with the USPTA annual conference
this will be one of the pivotal events on
the tennis industy calendar.
The Tennis Show exhibitor area
opens at 6 p.m., featuring 50 tennis
companies and organizations dis-
playing their latest in products and
services. Just prior to the show, the
TIA will present its Tennis Forum and
update the industry on current market
research and initiatives. The Forum
will be followed by the induction of
industry pioneer Jim Baugh into the
Tennis Industry Hall of Fame. (The
Tennis Show program is inserted in
this issue after page 30, so you can see
what its all about and which com-
panies and organizations will be on
hand.)
This years exhibitor show is larger
than in 2012, but nonetheless the
TIA, which is presenting the show,
has found that demand to exhibit has
been extensive; booth space quickly
sold out within weeks. So the TIA is
adding an innovative Virtual Event
Bag. Companies and organizations
that are unable to exhibit on-site at
The Tennis Show can still be in front
of show attendees and others with
special ofers and printable coupons in
the Virtual Event Bag. Go to Tennis-
Show.com to see how it all works and
to sign up for free access to the Virtual
Event Bag. The bag will be open two
days prior to the show and for about a
month after.
The industry used to get together
every year at the Super Show, where
we could keep up with all the initia-
tives and latest research about the
sport, address challenges, formulate
and rene strategies, and network.
When that mega-event went away, we
lost a key gathering point for the entire
tennis industry that has been hard to
get back.
For those of us who make a living
from this sport, we need an industry-
only rallying point like The Tennis
Show, where we can not only see the
new products and services out there,
network with colleagues, and talk
about and plan the future direction of
tennis, but also where we can cel-
ebrate all the great things about this
sport and industry.
Peter Francesconi, Editorial Director
peter@racquettech.com
The Tennis Show
is Back!
'For those of us who make
a living from this sport,
we need an industry-only
rallying point like The
Tennis Show.'
4 TennisIndustry August 2014 www.tennisindustrymag.com www.tennisindustrymag.com
August 2014 TennisIndustry 7
Industry News
Information to help you run your business
L
ooking for a way to bring in more business, and to spread the word about tennis?
Host a USTA Free Tennis Play Event or Play Day in the month of September to
connect with players, kids and parents.
In celebration of Nickelodeons Worldwide Day of Play, USTA Free Tennis Play Events
will be held across the country throughout September. The events can be for any and
all ages and skill levels. By registering your event on YouthTennis.com, parents can nd
your facility or program and connect to your event.
The YouthTennis.com site has new registration enhancements. Not only can parents
and players register to attend your Play Day or Play Event on the website, but also you
can track attendance and stay connected with players and parents leading up to your
event. Theres even a mobile phone
check-in feature so you can capture
attendance instantly from your
phone.
To register to host an event, and
to have your event featured on the
website, visit YouthTennis.com/Host
or call 800-990-8772.
Our 10 and Under Tennis business
has grown over 100 percent in the last
ve years since creating a specic pro-
gram for the age bracket, says Simon
Gale, general manager of the Yonkers
(N.Y.) Tennis Center. We are registered online as a 10 and Under Tennis facility, which
makes us easy for parents to nd. We have teamed up with the USTA whenever possible
to use their marketing tools and resources which have given us more exposure than we
could ever generate on our own.
There are many formats you can use to help get kids into the game, including:
Play Days: Kids play matches with a variety of opponents, to get comfortable with
point play and score-keeping. The emphasis is on having fun.
Team Play: Allows kids to enjoy the camaraderie of a team and hone their skills.
Kids Tennis Clubs: Encourages kids to sample tennis in a group environment, while
having fun, gaining condence and meeting new friends.
School Tennis: There are many ways to connect with local schools to get more kids
into your programs.
Tournaments: Hosting a tourney will attract local attention to your facility and pro-
grams and allow kids to test their skills.
When you register your events, youll also be able to download customizable market-
ing material to help you promote your programming and bring more kids into the game.
The kids had a blast and were asking how they could play more tennis after school,
says Marcy Cohen of Bridgeport (Conn.) Community Tennis. I know theyll play with
more condenceand seek out more play opportunitiesas a result of attending this
event. It was a thrill to see them get active and enjoy tennis.
These events help support all of our other 10 and Under Tennis programming, says
Mike Woody of Midland (Mich.) Community Tennis Center. The reason to ofer 10
and Under Tennis is to get kids playing, and these events encourage them to bring their
friends to just play. More kids become interested in tennis, and seek out ways to play
through you.
Host a Free Tennis Play
Event To Boost Your Business
Returns to US Open
The 2014 Tennis Teachers Confer-
ence will be Aug. 22 to 25 at the Grand
Hyatt New York. The event brings
together the leading tennis teaching
professionals and coaches in the in-
dustry to share best practices, and will
include a series of interactive on-court
sessions and presentations. This year,
the USPTA will join the USTA in hosting
the TTC.
The TTC aims to provide educa-
tional resources, innovative teaching
techniques and networking oppor-
tunities. Keynote speakers include
Patrick McEnroe, general manager of
USTA Player Development; Paul Anna-
cone, former coach of Roger Federer
and Pete Sampras; Judy Murray, moth-
er of Andy Murray and British Fed Cup
captain; and Admiral James Stavridis,
U.S. Naval Institute (Ret.), dean of the
Fletcher School of Law and Diplomacy
at Tufts University.
Also included for TTC attendees
is access to The Tennis Show (Tennis-
Show.com) on Sunday, Aug. 24, from 6
to 10 p.m., featuring products and ser-
vices from companies, organizations
and manufacturers. In addition, TTC
attendees will receive access to the
US Open and are invited to a special
hospitality area at the Opens opening
day, Aug. 25.
For more TTC information and to
register, visit usta.com/ttc.
Sony Out as Title Sponsor
Of Miami Tournament
Sports Business Journal says after eight
years, Sony has decided not to renew its
title sponsorship of the Miami ATP and
WTA tournament, the third largest tennis
event in the U.S., which takes place in
March. Wendy Elkin, the tourneys senior
VP of marketing, says the tournament
is close to nding a new title sponsor,
and Sony may still be connected with
the event, which now is being called the
Miami Open. In addition, Fila is out as
the ofcial apparel and footwear of the
tournament.
Industry News
Futty Joins California
Sports Surfaces
Randy Futty has been
named vice president,
business development, for
California Sports Surfaces,
which supplies DecoTurf,
Plexipave, Plexitrac and
Rebound Ace. Futty was
previously a regional direc-
tor for Connor Sport Court
International, responsible for strategic tennis
initiatives.
We are excited to have Randy join our
outstanding team, said John Graham, man-
aging director of California Sports Surfaces.
He brings extensive marketing, sales,
customer relations, strategic planning, and
construction experience. He will be respon-
sible for increasing our brand value and
market share.
Prior to joining Connor in 2012, Futty was
the general manager of Har-Tru Sports for six
years. His background includes serving as
chair of the USTAs Technical Committee and
treasurer/secretary of the American Sports
Builders Association.
United Technologies to
Sponsor Connecticut Open
United Technologies Corp. is the new
presenting sponsor of the newly named
Connecticut Open. The annual WTA event
will be Aug. 15 to 23 at the Connecticut
Tennis Center at Yale University.
The tournaments new ofcial name
is the Connecticut Open presented by
United Technologies and reects the
State of Connecticuts investment in the
event. Adding United Technologies as the
presenting sponsor gives the tournament
a Fortune 50 global partner and continues
to build on the reputation the tournament
established during the past 16 years.
Our partnership with the tournament,
the State of Connecticut, Smilow Cancer
Hospital at Yale-New Haven and the other
corporate sponsors will ensure a world-
class event and build on UTCs long his-
tory of supporting leading organizations
in our community, said UTC Chairman &
CEO Louis Chnevert.
With an economic impact of ap-
proximately $26 million annually, it goes
without saying that this tournament is
good for Connecticut, said Gov. Dannel
P. Malloy. UTCs decision to become the
corporate sponsor demonstrates the
companys commitment to being a good
neighbor and sharing our vision for mak-
ing this state a more attractive place to
visit, live, work, invest and do business.
Southwest Greens Distributes
Waterless Articial Clay
Southwest Greens International, based in
Calhoun, Ga., announced a partnership with
Classic Clay, a synthetic clay-court manu-
facturer in Sydney, Australia. Classic Clay is
a waterless articial clay tennis court sur-
face. Waterless courts allow for year-round
playability, conserve water and require little
maintenance, says the company.
Southwest Greens has a strong list of
clients who opt for premier tennis solutions
as much as golf. We are able to provide golf
greens to court service because of this part-
nership, says Southwest Greens President
Kyle Ehman.
Gary Waterford, CEO of Classic Clay, met
with the Southwest Greens team at its an-
nual dealer meeting in Scottsdale, Ariz., to
share the attributes and benets of the sur-
face. Waterford says Classic Clays synthetic
surfacing allows courts to have a lifespan of
10 to 20 years with low maintenance. Classic
Clay comes in French Clay or USA Green and
is used around the world, he adds, including
500 courts in France alone.
Visit southwestgreens.com or call 877-
260-7888.
Princeton Tennis Program
Celebrates 60 Years
Eve Kraft has become an iconic repre-
sentation of community tennis, and the
late legend would be proud to know that
the Princeton (N.J.) Community Ten-
nis Program that she and John Conroy
founded in 1954 has just celebrated its
60th anniversary, still maintaining its
original mission of offering high-quality
group instruction and programs without
Wilson, Federer Collaborate
on New Pro Staff Racquets
A
fter three years of development and dozens of prototypes, Roger Federer and
Wilson announced the new Pro Staf line of racquets, which the company
says was developed collaboratively with the tennis champion.
Wilson says the new Pro Staf RF 97 Autographthe
rst Autograph frame from Wilson in 40 yearshas a
larger sweetspot and more power in comparison to Wilson
racquets Federer has used throughout his career. The Wil-
son Pro Staf line will feature frames suited for a variety
of attack-style players: from avid players to youth striving
to improve their game. The nal graphics will be unveiled
closer to the projected October 1 in-store date.
I love the feel a smaller head provides, and larger
racquets couldn't deliver the feedback I needed, Federer
says. This new Wilson Pro Staf has been a long time com-
ing, but I nally have the feel I need in a 97-inch head.
The re-engineered Pro Staf models feature a 26 percent
wider beam. Compared to Federer's previous racquet, the
Pro Staf RF 97 Autograph is 7 percent larger, resulting in
a 10 percent larger sweetspot, says the company.
This racquet represents the most extensive collabora-
tion between an elite player of Roger's caliber and Wil-
son, says Mike Dowse, president of Wilson Sports Goods.
The result is a groundbreaking racquet that will benet
tennis players worldwide.
Industry News
regard to age, abilities, skill level, or
nancial means.
Now known as Princeton Tennis
Program and managed by Executive
Director Gwen Guidice under a board
of directors, the nonprot has been the
recipient of numerous regional and na-
tional awards. It has served as a model
program for communities across the
country and the USTA gives a prestigious
annual award in Kraft's name.
Kraft started teaching groups of
students in her backyard. PTP continued
to expand its outreach and, in 2008, pur-
chased an indoor facility, renamed the
Eve Kraft Community Tennis Center.
At the Princeton Tennis Classic in
early June, PTP's annual fundraiser, the
anniversary was observed by recogniz-
ing individuals who played a part in the
organization's storied history.
Ann LoPrinzi
USTA Close to Completing
$450 Million Bond Sale
Media reports in mid-June said the USTA
was close to completing a $450 million
bond sale that will fund the renovation of
the USTA Billie Jean King National Tennis
Center, including a roof over Arthur Ashe
Stadium. According to Sports Business
Journal, JPMorgan Chase and Bank of
America Merrill Lynch, the USTAs bankers,
recently met with nancial institutions and
demand for the bonds outstripped the
supply.
For this years US Open, to begin Aug.
25, there will be a new viewing platform
for the practice courts, and drilling has
already begun to install the pillars to hold
up the Ashe stadium roof, expected to be
ready in 2016. Ultimately, Louis Armstrong
Stadium will be torn down new second
stadium erected, and the Grandstand will
be relocated.
IART Announces New Sympo-
sium Speakers and Sponsors
Head and Tecnibre are the most recent
sponsors of the 8th Annual IART Sympo-
sium, which will be Sept. 20-24 at Saddle-
brook Resort in Tampa, Fla. This is one
of the premier training events for those
in the racquet service industry, says
Dave Dorsey, Tecnibres national sales
manager. Tecnibre sees this partner-
ship with the IART as the beginning of a
long-standing relationship between two
industry trendsetters.
Head has sponsored IART
in the past. Head is excited
to be a part of this years IART
Symposium and to support
the continuing education of
racquet technicians, says Head Senior
Business Manager Ben Simons.
Babolat announced that Lucien Nogues
from Lyon, France, will be joining the
People
Watch
Gary Machholz will be taking
on an expanded role within
Volkl Tennis. Machholz, who
joined the company in May
2013 as a territory manager
for the Rocky Mountain Re-
gion and VIP ambassador, will
now manage a growing list of
sponsored and VIP players.
Katrina Adams, Stacy Mar-
golin (Potter), Cecelia Marti-
nez, Bob Meyers, Jeff Moore
and Lindsay Morse (Bennett)
have been announced as the
Class of 2014 to be inducted
into the ITA Women's Col-
legiate Tennis Hall of Fame. The
enshrinement ceremony will
be Nov. 15, at the College of
William and Mary in Williams-
burg, Va.
Peggy Edwards, the PTRs
director of com-
munications
and editor
of Ten-
nisPro
Magazine,
received
two 2014
APEX Awards for Publishing
Excellence. Both awards are
for Magazines, Journals &
Tabloids Print and were
for the July/August 2013 and
September/October 2013
issues of TennisPro.
USPTA and PTR Master Pro
Jorge Capestany has launched
a free web resource for tennis
players at www.JorgeCapes-
tany.com. Among the many
website features is a Mental
Toughness Video Course,
which includes a free eBook
and four videos delivered to
players over eight days.
Coca-Cola Canada has
inked a three-year sponsor-
ship deal with Montreal ten-
nis star Genie Bouchard.
Rocky Carson and Paola
Longoria, using the new
Head Graphene Radical 160
racquetball racquet, won
the mens and womens
singles titles at the World
Championships in mid-
June.
Industry News
lineup of speakers this year. Nogues has a
diverse background in racquet sports and
a stellar career as a tournament stringer
with the Babolat team. He will speak on
Sept. 22.
Another sponsor, Viking, will be host-
ing seminars on platform tennis and
pickleball by Viking General Manager
Ben Porter. Viking will be launching a
pickleball line in late summer. In addition,
USRSA Executive Director Dave Bone will
present a Certication Review class on
Sept. 22 and then offer certication test-
ing on Sept. 24. Visit gssalliance.com or
call 540-772-4418.
N.J. Volunteers Boost
Special Olympics Tennis Event
New Jersey was only the third state to host
the every-four-years Special Olympics USA
Games, and the event, held June 14-21,
brought an estimated 3,500 athletes, 1,000
coaches, 70,000 spectators, and 10,000
volunteers. Among the 16 sports, conducted
at 11 sites in central New Jersey, was ten-
nis, with 120 athletes and 150 volunteers
needed each day.
Nancy Wilkins, director of tennis at
RiverWinds Golf and Tennis Club and rst
VP of USTA N.J. District, was the tennis
commissioner for the Games, responsible
for every aspect of the competition. Tennis
fans, groups and league players attended
volunteer training sessions and served as
court captains, ball retrievers, and escorts.
Singles, doubles, and unied events were
held in various levels, as well as short-court
match play with red foam balls.
My experience was absolutely a dream
come true, Wilkins said. The weather was
great, the facility was perfect and the ath-
letes and coaches were the best. I believe we
achieved our goal of providing athletes with
a very memorable event.
Ann LoPrinzi

Ashaway Sponsors Junior
National R-ball Team
Ashaway will sponsor the 2014-15
U.S. Junior National Racquetball Team
sanctioned by USA Racquetball. Team
members were announced on June 28th
at the Awards Dinner for the 2014 Junior
Olympic Championships in Denver.
The Championship is racquetball's pre-
mier junior event in which players from
across the U.S. compete in more than 50
divisions. Finalists in the 18 and Under,
16 and Under, and 14 and Under singles
divisions, and champions in the respec-
tive doubles divisions earn one-year
appointments to the U.S. Junior National
Team.
As part of the program, Ashaway has
provided each Junior Team Member with
a complimentary reel of string to start off
the year, and will provide an additional
reel during the middle of the season,
said Ashaway Vice President Steve Cran-
dall. Boys on the Junior National Team
received Ashaway's new PowerKill Pro,
girls received the new PowerKill 17, and
Esprit team members received Ashaway's
SuperKill XL.

Penn Launches Gold Rush
Penn has launched a Gold Rush Promo-
tion through Dec. 31 that gives consumers
the chance to win one of thousands of prizes,
including a trip to the 2014 ATP World Tour
Finals in London. Consumers can nd a
unique code inside specially marked 6-packs
of Penn Championship tennis balls or can
visit the website www.pennracquet.com to
play without a code.
Daily prizes include genuine gold bullion
coins, a one-year supply of Penn tennis balls,
Head performance racquets, backpacks,
t-shirts, hats, and oversize souvenir balls.
A drawing for the grand prize will be held
Sept. 9.

80 Million Americans Inactive
The Physical Activity Council (PAC) says
Industry News
August 2014 TennisIndustry 11 www.tennisindustrymag.com www.tennisindustrymag.com
Importance of Advocacy
TheOurServeaboutadvocacy
intheJulyissuewasspot-on.I've
beenanowner/operatorofatennis
andswimclubfornineyearsand
currentlyamthetennisdirectorat
acountryclubfornineyearsand
haveaccomplishedgettingseveral
hundrednewplayersstartedinthe
game.Icouldn'tagreemorewith
youthatgrowingthegamecomes
downtobeinglocal.
Friendshipshaveemergedfrom
playingthegametogether,with
manyofmymembersandtheir
extendedfamiliesnowplaying,too.
Ioftentellpeoplethatprotennis
inAmericamayhavewaned,butat
theclublevelitisandcanbevery
strong!Itsuptousandtoeforts
onthelocallevel.Itsquitesimple,
actually.
Thanksforyourarticle,andI
totallyagree!
Neal Stapp, Cherokee Country Club,
Knoxville, Tenn.
Pfans of Pfaender
SinceJanuary1986,thetennisand
racquetsportscommunityofCen-
tralFloridahashadthepleasure
ofBobPfaendersprofessional
andexemplaryrepresentationof
Wilson.Throughouthiscareer,Bob
hasdedicatedhimselftogrowing
salesanddistributionforWilson,
increasingparticipationintennis
aswellasgivingbacktotheFlorida
tenniscommunityasa30-year
volunteer.HisimpactonWilson
tennisandtennisinFloridaisleg-
endaryandwontbeforgotten.
BobrecentlyretiredfromWilson
after27-1/2yearsofdedicated
service.Heislookingforwardto
thenextchapterinhislifespend-
ingcountlesshourswithhis
wifeDawn,hisdaughtersJamie,
LindsayandChristine;buthismost
cherishedtimeforthcomingwillbe
withhisgrandchildren,Katieand
Carter.
AllofusatWilsonwillmisshim
dearly;hisclass,professionalism,
commitmenttothebrand,and
Letters
passionateenthusiasmfortennis,but
mostofallwewillmisshishumor,
especiallywhenexpressedthrough
PfarnactheMagnicent!
Congratulations,Bob,onyour
retirement.Yourpassionate,infec-
tiousenthusiasmforthissportwillbe
missed.
Jefery Adams, Wilson
The Case for Lighter Courts
Originally,tenniscourtscameinonly
onecolor:greenthecolorofthe
grass.Butevenwiththeinventionof
asphaltandacrylicpaint,tennisstill
remainsboundtotraditionandtoday
mostcourtsarestilldarkgreen.This
isbadfortworeasons:
1)On-CourtTemperature:Ivetak-
enmeasurementsofdarkgreencourts
infullsunwithairtemperatures
around90degrees.Theon-courttem-
peraturesareabout30degreeshotter
thantheair!Alightcoloredcourtwas
unavailablesomeasurementswere
takenofconcretenearby(lighttan
color),itaveraged10degreescooler
thaneitheragreenorredcourt.Blue
courtswerenotmeasured,butasyou
canimagine,darkerblueswouldstill
bemuchhotterthanalighttan.
2)IndoorLighting:Someindoor
courtshavedecentlighting,butthat
seemstobetheexception.Most
indoorcourtlightingrangesfrom
barelyadequatetopoor.Thesecourts
aretypicallydarkgreenwithdark
greenbordersandbackdrops.Court
temperatureisnottheissuehere,but
itseemslightercolorcourtswould
increasebrightnessoverall,notadd
totheelectricbill,andimproveball
visibility.
Clubs,schools,andpubliccourts
shouldbreakwiththesillytraditionof
dark-coloredcourtsandchoosecolors
thatmakethegamemoreenjoyable.
I'msureevenwell-conditionedpros
wouldbenetfromcooleron-court
temperaturesandbetterballvisibil-
ity.Lordknowsitwouldhelpweekend
warriorslikeme.Isn'titabouttime
tenniscourtsjoinedthe21stcentury?
Don Chernof
USTA Member
Short
Sets
The Sears Centre
Arena in Hoffman
Estates, Ill., a suburb
of Chicago, has been
selected as the site for
the 2014 Davis Cup
by BNP Paribas World
Group Playoff between
the U.S. and Slovakia,
Sept. 12-14. The arena
will feature an indoor
hard court and will have
an expected capacity of
approximately 7,000.
We are looking forward
to bringing Davis Cup to
the city for the rst time
in more than 80 years,
said U.S. Davis Cup
Captain Jim Courier.
Visit Orlando has been
named the exclusive
global tourism partner
of the US Open. In
addition to receiving on-
court exposure, Visit Or-
lando will also be able to
engage with the more
than 700,000 consum-
ers attending the Open.
Plus, Visit Orlando will
benet from partner-
ship extensions on a
variety of platforms,
including sponsorship
of Arthur Ashe Kids' Day
and year-round market-
ing programs that reach
USTA members.
The U.S. Fed Cup
team will kick off its
2015 Fed Cup cam-
paign by traveling to
Argentina for the World
Group II First Round,
Feb. 7-8. The winner will
advance to a playoff in
April to compete for a
spot in the 2016 World
Group. The U.S., which
has never played Fed
Cup in Argentina, holds
a 3-1 record over that
country.
The USTA has been
nominated for a 2014
Diversity and Inclusion
(DANDI) Award in the
Sports Category for
demonstrating an out-
standing commitment
toward creating a more
diverse and inclusive
world. The awards cer-
emony is to be held on
July 31 in New York City.
TGA Premier Youth
Tennis has a new tennis
franchise in Southern
California owned by Ross
Kvinge, a golf equipment
executive. Located in the
Coachella Valley, its the
seventh tennis franchise
in the state and the 26th
developed nationwide in
just over two years.
The Second Annual
New York Tennis Expo,
hosted by Long Island
Tennis Magazine and
New York Tennis Maga-
zine, was held June 1
at the USTA Billie Jean
King National Tennis
Center. Designed as
a grassroots tennis
movement for the New
York tennis community,
an estimated 3,400
attended the event
throughout the day.
Prince was the ofcial
stringing service at the
ATP 250 Gerry Weber
Open, a grass-court
event in Halle, Ger-
many, in June.
Uniqlo and the ITF
signed a three-year
sponsorship agree-
ment that makes
Uniqlo the title sponsor
of the ITF Wheelchair
Tennis Tour and Wheel-
chair Doubles Masters,
as well as an interna-
tional sponsor of the
NEC Wheelchair Tennis
Masters.
The 25th Annual
Chris Evert Pro-Celeb-
rity Tennis Classic will
be Nov. 21-23 at the
Boca Raton Resort &
Club and at the Delray
Beach Stadium & Ten-
nis Center.
The ITF has an-
nounced that the
Junior Davis Cup and
Junior Fed Cup by
BNP Paribas Finals
will move to Madrid's
Caja Magica arena in
2015-17. The event will
be staged on 16 clay
courts, including two
stadium outdoor show
courts, and managed
by the organizers of the
Mutua Madrid Open.
Industry News
80.2 million Americans age 6 and up, or
27.6%, were physically inactive in 2013.
An inactive person is dened as one
who does not participate in any of the
more than 120 sports/activities covered
by the PAC report, which includes every-
thing from individual and team sports to
walking and running.
The PAC report also reveals a disturb-
ing trend in two vital age groups. Inactiv-
ity among 13- to 17-year-olds increased
to 19.9% (from 19.2%), and among 25- to
34-year-olds increased to 25.4% (from
25.1%). We believe 13- to 17-year-olds
are specializing in a single sport as well as
nding fewer opportunities to play sports
at high school, says Keith Storey, VP of
Sports Marketing Surveys USA. The 25-
to 34-year-olds are perhaps the most
time-crunched generation.
The Physical Activity Council is made
up of six leading sports, tness, and
activity associations, including the TIA
and USTA.
Adidas Lifts Ban on Sales
Via Online Marketplaces
Adidas has opened up its sales to all on-
line channels, including sites such as Ebay
and Amazon. In a statement on July 1, the
company said, We have decided to extend
our e-commerce guidelines to also include
open market places. If our retail partners
adhere to our criteria, there will be no re-
striction for online sales in any channel.
Adidas had previously said it wanted
its products to be sold only via expert and
specialist retailers rather than Ebay and
Amazon to ensure they were presented in
the best possible way and in the right envi-
August 2014 TennisIndustry 13 www.tennisindustrymag.com www.tennisindustrymag.com
ronment, according a report by SportsOne-
Source Media. But Germanys Federal Cartel
Ofce opened up an investigation about the
strict distribution conditions Adidas put in
place. That investigation was dropped after
the Adidas announcement. The Cartel Ofce
also is investigating similar restrictions by
sportswear maker Asics.
Tennis Show Has Attendee App
The new Tennis Show
app gives you key
information about this
years event, including
the schedule, oor map,
and exhibitor informa-
tion. You can create a
to-do list of exhibitors
Industry News
to visit, connect with your Facebook and
Twitter accounts, see who else is attend-
ing the show, and more. Download the
Guidebook app on your phone, then
within Guidebook, download the Tennis
Show Guide.
USTA Serves Awards $429,000
USTA Serves, the national charitable foun-
dation of the USTA, has awarded more than
$429,000 in grants to 46 community tennis
and education organizations during its 2014
spring funding cycle.
Grant recipients are chosen by a Grant
Proposal Review Committee comprised
of USTA Serves board members and USTA
Serves national staff, with input from USTA
sections. The bi-annual grants are awarded
TIA Presents Media Award,
Sponsors Cardio Tennis
T
he Tennis Industry Association presented the inaugural Tennis Media
Award to Chuck McGill, the sports editor for the Charleston (W.Va.) Daily
Mail, during the 55th Annual Awards Weekend of the National Sportscasters
and Sportswriters Association, held in Salisbury, N.C., June 7-9. The TIA also held
a Cardio Tennis Triples Tournament for NSSA members led by Cardio Tennis
Manager Michele Krause (above).
Chucks inspirational story about a woman who had a double lung transplant
and is now back to playing tournaments captured the best aspects of recreational
tennis, said TI Editor Peter Francesconi, who presented the award on behalf of the
TIA. McGill, who is a recreational tennis player himself and a two-time NSSA West
Virginia Sportswriter of the Year, received a cash award and travel expenses to the
NSSA Awards Weekend.
The NSSA also brought back a tennis event this year on the clay courts of the
Country Club of Salisbury. We had a great turnout for Cardio Tennis Triples,
Krause said. Participants had a lot of fun. We used heart monitors and they were
amazed at the calories they burned in such a short time.
The TIA plans to continue the Tennis Media Award in conjunction with NSSA
members. The award focuses on recreational tennis stories, to continue to encour-
age more people to get out and play.
primarily to NJTL chapters that successfully
combine tennis and education. To date,
USTA Serves has awarded more than $13
million to programs that support its mission.
New Federer Book Available
Cant get enough Roger Federer? A new
book, compiled and written by veteran
tennis journalist Randy
Walker, has you covered.
The Days of Roger Feder-
er documents matches,
life events and facts on the
tennis legend with unique
day-by-day summaries.
The book, published
by New Chapter Press,
is available in hard
copy (19.95 retail) at
bookstores and on Amazon.com. Its also
available in electronic formats, including on
Kindle for $7.99.
USRSA Announces New MRTs
Byron Cleary - San Rafael, CA
Terry Kuo - Warren, NJ
Green Solutions Can
Save You Money
The Tennis Legacy Fund is a non-prot
committed to increasing the awareness
of sustainability within the tennis industry
and community. To help tennis providers
operate a more protable and sustainable
business, TI magazine will run occasional
tips by the Tennis Legacy Fund in partnership
with Greenlight Solutions and a sustain-
ability initiative by students at Arizona State
University.
Eco-Friendly Cleaning Products: Ca-
tering to the needs of your club members
is the utmost priority, and with the grow-
ing list of toxic chemicals and allergies
caused by cleaning products, every facility
ought to consider what they are using to
clean their facility.
Adopting greener cleaning products
is a responsible change not only for the
members but also for the facilitys staff.
Environmentally Preferable Purchasing,
a term coined by the EPA, is a smart and
easy solution that can guide you toward
protecting your facility and members from
harmful chemicals with very little extra
cost. To purchase safer products, visit the
EPA website and search environmentally
preferable purchasing for a list of prod-
ucts that are deemed safe and environ-
mentally friendly. Ashley Guelian
and competitiveevery player gets lots of
touches.
One of the great things about a Triples
Tournament is you can get many more
people on the court than you can a nor-
mal singles or even doubles event. Each
team can consist of three or four play-
ers, as the extra player simply engages
in a Cardio Blast behind the baseline
for about 15 to 30 seconds on one out of
every four points played.
Our first event brought out 46 play-
Keep Things Active, Fun and
Protable With a Triples Tourney
Cardio Tennis
S
ingles and doubles tourna-
mentsthats old school. Now
we have the Cardio Tennis
Triples Tournaments!
Triples is a signature Cardio Tennis
game and one of the most popular.
Cardio Tennis Triples uses a format of
3 on 3, with one player at the net and
two at the baseline for each team. Its
fast-moving as players rotate posi-
tions after every point. By using the
orange cardio balls, points are long
ers. We started with a 15-minute Cardio
warm up on three courts with the cardio
ball and a three-court weave drill for
players to warm up all their strokes. It
was just enough to get them ready to
compete.
We used a round-robin format, which
guaranteed each team five matches.
Each match was first team to 21 points,
and we kept score by total points won,
not just wins or losses.
One of the main differences in a
Triples Tournament from the traditional
triples played in a Cardio Tennis class is
that instead of a pro feeding to start each
point, one player self-feeds. This creates
interesting strategy, as it is a challenge
to drive the ball past an aggressive net
player.
The playbook makes this tourna-
ment simple to run. It takes only three
hours, not an entire weekend like most
traditional tournaments. Although it is
competitive, everyone was engaged the
entire time and had a great experience,
win or lose. It was so much more fun and
energetic than a traditional mixer or a
formal tournament and it really brought
people together in a wonderful, social
atmosphere.
With Triples, there is never a prob-
lem of having uneven numbers. It also
avoids the I lost first round and Im
done or the Im winning so I have
to be available the entire weekend
mentality that is so familiar in a regular
tournament format.
Plus, it was profitable, at $30 a person.
The official Cardio Tennis Triples
Tournament Playbook is available to
all Cardio Tennis Authorized Provid-
ers. You can register as an Authorized
Provider at www.cardiotennis.com.
Marcy Bruce
Throughout September, the industry-supported Try Tennis
for Free campaign ramps up, offering new and returning
players of all ages and skill levels a chance to get into the
game for free during the month.
Try Tennis for Free, run through the PlayTennis.com
website, is managed by the TIA and has the support of all
segments of the industry, including the PTR and USPTA.
The inaugural Try Tennis for Free campaign took place in
May and tennis providers reported that, on average, each
participating facility saw more than 31 new and returning
players hit their courts.
The response to our rst Try Tennis for Free campaign
was tremendous, says TIA President Greg Mason.
We had more than 33,000 new visitors to PlayTennis.com
in May looking to get into the game. For Try Tennis for Free
during September, we know recreational tennis will receive
a huge boost with the sports visibility at the US Open.
By visiting PlayTennis.com, consumers can nd facilities
and teaching pros in their areas offering Try Tennis for
Free events. The free sessions can vary depending on the
location, as each facility or certied
tennis professional has the option
to choose the best introductory
session or programs they feel will
encourage new and returning
players to step onto the court. Free
offers can include tennis lessons,
clinics, Cardio Tennis, USTA Free
Tennis Play Events (in celebration
of Nickelodeons Worldwide Day
of Play in September), and more.
Tennis providers can sign up at PlayTennis.com
to participate in Try Tennis for Free. Customizable marketing
and promotional materials are available for free download
to promote the campaign locally.
On average, says TIA Executive Director Jolyn de Boer,
for each facility or pro who offered a Try Tennis for Free
event in May, they saw 16 new players and 15 returning
players take advantage of the opportunity to get on the
court at their facility.
Win Prizes at PlayTennis.com For the September Try Tennis for Free campaign, consumers who visit
PlayTennis.com will have the opportunity to enter for a chance to win one of a hundred prizes, including tennis gear,
apparel, three- and ve-day tennis camps and clinics, premium racquets and more.
Join the TIA . . . Increase Your Prots . . . Grow the Game . . . www.TennisIndustry.org August 2014 TennisIndustry 15
The Emirates Airline
US Open Series and
PlayTennis.com are
running a sweepstakes
through Aug. 4 to
attract added attention to the Series
and opportunities for consumers at
PlayTennis.com. The Grand Prize is
tickets to the US Open, and there about a
hundred other Emirates Airline US Open
Series prizes, given away in a random
drawing. Entry into the sweepstakes is
free for visitors to PlayTennis.com and
requires only a simple form to complete.
Through this promotion with the
TIA and PlayTennis.com, were not only
increasing awareness of the Emirates
Airline US Open Series, but also
directing consumers to a platform where
they can learn more about the game and
utilize the tools available through
PlayTennis.com to play more tennis,
says Conley Downing, USTAs Pro Tennis
Brand Manager.
Get Involved With Try Tennis for Free in September
The Tennis Industry Association is
launching a new online industry
resource, the TIA Business Directory,
designed to help quickly locate products, services,
and information tennis industry professionals and tennis players
seek. You can access the TIA Business Directory at TennisIndustry.org.
The TIA Business Directory is the most comprehensive list of
tennis facilities, retailers, court contractors, equipment manufacturers,
organizations, technology providers, tennis media, and more, says TIA
Executive Director Jolyn de Boer. No other online guides for the tennis
industry have the depth and scope of this directory. We encourage everyone
in the industry to use the site when researching products and services.
Importantly, companies have the opportunity to create their own unique
proles that can show directory visitors why their particular product or
service is special. Keyword and location searches are simple to perform,
and custom lters can be used to restrict results to, for instance, just TIA
members or ASBA certied tennis court builders. The directory was built
in conjunction with JobTarget SolutionsGuide using its cutting-edge digital
directory technology.
With the TIA Business Directory, youll save time in searching for
and nding relevant tennis industry-related results, de Boer adds. Visit
TennisIndustry.org and click the tab for the TIA Business Directory.
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allow you to inform and educate shop-
persand engage with shoppers who are
doing their research with a hand-held
device like a smart phone. (You can find
QR code generators online to make your
own codes.)
You can also provide more in-depth
customer feedback about products with
general product signs and QR codes on
these signs and on hangtags. Endorse-
ments and testimonials about prod-
ucts are fine, but what more shoppers
are looking for are both good and bad
comments about a product so they can
make an informed decision before they
purchase.
All products are about their story,
and there is no reason a specialty tennis
retailer cant do a better job of telling
product stories than online retailers by
utilizing well-thought-out and effective
in-store signs and hangtags.
along the line of sight of shoppers walk-
ing in both directions.
Informing and educating shoppers is
an important objective of an effective in-
store sign strategy. Most specialty brick-
and-mortar retailers think Amazon is a
pain in the neck because of pricebut
the reason most cited by Amazon
customers as to why they shop Amazon
is that the company provides superior
information about products.
Start with hangtags that your store cre-
ates for the products you carry. Ask your
staff and your customers what they want
to know and what they feel are the most
important features of products in your
storeand put this educational informa-
tion on your own hangtags you create.
We realize most hangtags wont have
the room for the whole product story, so
create educational signs that are placed
on and with displays of products that
provide more general product informa-
tion, with the specifics on the individual
hangtags.
You can use QR codes on both general
informational and educational signage
and product hangtags. QR codes will
This is part of a series of retail tips
presented by the Tennis Industry As-
sociation and written by the Gluskin
Townley Group (www.gluskintown-
leygroup.com).
Sign Language
Informing and educating shoppers is a key objective
of an effective in-store sign strategy.
Retailing 132
Y
our store environment is all
about making shoppers and
customers as comfortable as you
possibly can. The more comfortable
they are the longer they stay and shop.
Having a sign strategy is a big part
of your overall annual operating plan,
because when properly done, in-store
signage creates an environment of
professionalism and warmthand most
importantly builds your store brand
and the comfort and trust that comes
with it.
The first thing you should do, though,
is get rid of all hand-lettered and hand-
made signs and hangtags. While quick
and easy to make, they convey an image
of an amateur retailer, and can be the
catalyst for shoppers wanting to bargain
about price. Think about itif your
store looks like a bargain basement,
customers will assume they should
treat you that way.
Invest in a good computer program
to make signs, including hangtags. For
larger signs, establish a working rela-
tionship with a local sign shop.
Next, walk through your store and
identify the various sections or depart-
ments. Even if your store is small, it
needs signs that guide and direct shop-
pers. Directional sign placement takes
into account your shoppers line of
sight; in other words, what do they see
as they navigate your store. Effective
sign placement interrupts, or gets the
attention of shoppers, and intercepts,
or becomes the focus of their vision. As
an example: Ask About Our Racquet
Demo Program! or Sign Your Kids Up
for 10 & Under Tennis!
As you walk through your store keep
in mind that shoppers walk in at least
two directions. They enter and walk
from front to back, but also have to walk
from back to front. So make sure you
place signs to interrupt and intercept
TI: What is Babolats relationship with
retailers in the U.S.?
Pin: Our philosophy is simple: a good
partner is a happy partner, and that
comes from building long-term rela-
tionships based on trust and mutual
benefit. The tennis distribution net-
work is very large, but we have a more
selective approach: working with deal-
ers who understand our brand, visiting
them as often as we can, and providing
the highest quality support. We started
small in the U.S. in 2000, with a very
limited number of dealers, and year
after year, weve expanded while still
maintaining the personal relationships
that are so important. Today, we work
with approximately half of the 4,000
total tennis dealers in the U.S., and were
satisfied with that.
TI: Tell us more about Babolats official
sponsorship at Roland Garros and
Wimbledon.
Pin: It made sense for us to partner
[with Roland Garros] in 2011 to provide
tennis balls, the Babolab where play-
ers racquets are strung, and specific
product lines with both logos and brand
identities. We have a five-year partner-
ship with Wimbledon, and last year the
ball boys and girls began wearing Babo-
lat footwear. To mark the second year
with Wimbledon, Babolat has become
the official licensee for racquets, bags
and accessories.
TI: Babolat equips 20 percent of the top
100 ATP and WTA players, including
Rafael Nadal, Jo-Wilfried Tsonga, Li Na,
Sam Stosur and Agnieska Radwanska.
To what extent do you involve players in
product development?
Pin: We show them new products and
ask their feelings about the design and
technical aspects because we trust their
opinion. But we are making products
not only for champions, but for all ten-
nis lovers.
TI: Whats been the response to the
Babolat Play Pure Drive [the worlds
first connected racquet]?
Pin: It is a game-changer, which is how
we consider our role in the industry.
We started distributing it to a limited
number of U.S. dealers in December
2013, and well be expanding to more
dealers and the rest of the world in the
coming months. Weve been very happy
with the results, in terms of sell-out
sales, dealer enthusiasm and comments
on social media. Now were working on
interesting new strings, and in 2015,
well be introducing a new generation of
shoes. We always want to bring some-
thing innovative to the table.
TI: Are there other products that are
available only in the U.S., or products
in other markets that are coming to the
U.S. in the near future?
Pin: We usually launch a new genera-
tion of products worldwide, but in some
cases, like with the Babolat Play Pure
Drive, we test a product in one market.
Another example is our SFX shoe. Since
theres much more play on hard courts,
the shoe was designed for the U.S.
market with a wider toe box for more
comfort. On the other hand, one line of
product we do not distribute in the U.S.
is apparel. Were working on size label-
ing and fit before launching apparel
here in 2016 or 2017.
Jrme Pin, Babolat USA
Interview By Cindy Cantrell
Executive Point
S
ince being appointed managing
director of Babolat USA in June
2010, Jrme Pin has overseen
the sales, marketing, logistics/supply
chain and administrative departments
for the companys operations based in
Boulder, Colo.
Founded in Lyon, France, in 1875,
and family-run for five generations,
Babolat provides racquets, strings,
shoes, balls, bags, apparel and accesso-
ries. At the time he joined the com-
pany, Pin said he was impressed with
Babolats long-term vision focused on
leaving a legacy for the next genera-
tion.
TI: What attracted you to the com-
pany?
Pin: For the previous 13 years, I
worked for Lacoste [as director of
Latin America in Brazil, and director
for the Americas in Miami]. Now Im
working exclusively in tennis, which
has been wonderful. Its a great team,
with excellent relations with the head-
quarters in France.
TI: Whats your background in tennis?
Pin: I played when I was younger, but
I dont play now because I have a bad
shoulder. Tennis is strong in France;
its the second or third most popular
sport, after soccer and maybe cycling.
During the French Open, the whole
population of France is watching ten-
nis, and Ive always been interested in
whats happening on the tennis planet.
TI: Babolat launched its first racquet
in 1994. Can you talk about its expan-
sion in that area?
Pin: Carlos Moya won the French
Open with a Babolat racquet [in 1998],
and that was the beginning of real im-
portant growth. We started with one or
two models and became a real player
in racquet marketshare in a little more
than 10 years.
again, how tennis can be a power-
ful tool in helping shape lives for the
better. To be part of that is incredibly
rewarding, and to see it in action is
truly remarkable.
Helping the USTA Foundation
continue its efforts is as easy as it is
rewarding. Donations can be made
any time at USTAFoundation.com or
through one of the Foundations many
fundraisers. Those related to the US
Open include purchasing a person-
alized paver on the Avenue of Aces
leading up to Arthur Ashe Stadium
and participating in the Foundations
Opening Night Gala or Pro-Am.
You can be part of the US Open
and support a great cause, says USTA
President Dave Haggerty, a member of
the USTA Foundation Board of Direc-
tors. The meaningful assistance of our
donors and supporters gives those with
real need a chance to achieve, succeed
and thriveand realize their dreams.
There is no greater goal than that.
tennis to build better
lives, says USTA
Foundation Execu-
tive Director Dan Fa-
ber. The programs
we support provide
those in underserved
and under-resourced
communities with
safe and welcoming
places to develop as
players, people and
leaders.
Perhaps nowhere
is this better evi-
denced than through NJTL, a nation-
wide network that cumulatively raises
$29 million each year. NJTL programs
are 65 percent diverse and reach more
than 300,000 children annually at more
than 5,000 sites across the U.S., provid-
ing free or low-cost tennis, education
and life skills programming. Add in the
efforts to assist wounded, ill and injured
service members and their families, and
those with physical, developmental and
situational challenges, and the Founda-
tions power to do good is immense.
In fact, since 2000 the Foundation
has awarded grants and scholarships
to 270 programs in 187 cities and 47
states, with more than 90 percent of
scholarship recipients enrolled in
USTA Foundation-affiliated programs
attending college for four years. Those
numbers bolster a 2013 study undertak-
en by the Foundation that found kids
who play tennis excel across the board:
82 percent volunteer in their communi-
ties, 81 percent plan to attend college
and 48 percent maintain an A average.
The programs and facilities we
support are making a real difference in
thousands of lives across the country,
says Carillo. Weve seen, time and
Serving Up Dreams,
Changing Lives
USTA Serves is now the USTA Foundation. By E.J. Crawford
USTA Foundation
T
he national charitable foun-
dation of the USTA has long
focused on utilizing tennis and
education to change lives, exercising
the power of tennis to build brighter
futures and more vital communities.
Now it is doing so like never before.
USTA Serves is now the USTA
Foundation, expanding to embrace
the National Junior Tennis & Learn-
ing network, Military Heroes and
Adaptive Tennis. This increase in
scope gives the Foundation the power
to reach more people and to effect
positive change in communities
throughout the country.
The USTA Foundation is all about
serving up dreams and changing lives,
says USTA Foundation Chairwoman
Mary Carillo. And we now have the
opportunity to do that on an unprec-
edented scale.
The goal of the USTA Foundation
is to work with programs throughout
the country that leverage tennis and
education to help those in need. That
includes preparing under-resourced
youth for college and beyond, helping
with reintegration efforts for wound-
ed, ill and injured service members
and veterans, and working with the
physically and developmentally
disabled to provide opportunities in
tennis and society as a whole.
To date, the Foundation has award-
ed more than $17 million, including
$1.2 million in 2013 alone, benefit-
ting thousands of children and adults
through tennis, education and health
programs as well as college scholar-
shipswith the hope of awarding mil-
lions more in the years to come.
A donation to the USTA Founda-
tion is an investment in children, in
veterans and in those who can use
To support the USTA Foundation and its
mission to promote programs that enhance
lives through tennis and education, visit
USTAFoundation.com.
even from the baseline. They understood
those percentages and immediately
started playing more aggressively.
The basic concept that Levin is most
proud of is the notion of forced versus
unforced errors, which tracks whether
a player hit it long because the opponent
threw in a sneaky drop shot that made
them dash forward to retrieve, thus
forcing the ball up and long in an unsuc-
cessful effort to keep the point going,
or whether a player simply smacked a
forehand long because he or she was
overzealous in stroke production. The
term unforced error is now used in
most sports.
Leo is truly a pioneer, says broad-
caster Mary Carillo, who long ago nick-
named Levin The Doctor for his ability
to dissect and diagnose a players game.
He continues to create terrific pro-
grams for tennis that are informative and
interesting. Leo and his colleagues have
a deep understanding of the game and its
players so their stats reflect the true pat-
tern of matches, the tipping points and
bottom lines. Its good stuff.
racquet. But well
be able to tell him
the exact percent-
age of forehands
that he hit cross-
court and how
many went long or
into the net, says
Levin, who worked
his 112th major at
the 2014 Wimble-
don. For example,
a few years ago
Richard Gasquet used our stats to target
his second serve. Once he understood
the percentages and reasons his second
serve was letting him down, he began
to focus on his control, the shot became
more reliable and he moved right up the
[ATP] rankings into the worlds Top 10.
Levin himself was a middling player
at Foothill College in California (as well
as a teammate of Brad Gilbert) when he
used his bench-sitting time to chart his
teammates matches and then provide
statistical analyses afterward with an
eye toward helping them improve. The
players who listened to him suddenly
began beating players they had never
beaten before.
In 1983, Levin helped develop the
first computerized statistical system for
tennis, trying it out on then-Stanford
head coach Dick Goulds 1983 mens
NCAA championship team. That was a
very young team, says Levin, referring
to top singles players Scott Davis and
Dan Goldie, among others. None of
them had ever played serve-and-volley,
even though Coach Gould was implor-
ing them to be more aggressive. I was
able to quantify their effectiveness by
showing them when they got to the
net they were winning 70 percent of
the points, as opposed to just breaking
Crunching the Numbers
You know all those stats we love to see with our pro
tennis matches? You can thank Leo Levin for that.
By Cindy Shmerler
Pioneers in Tennis
D
eep inside of Arthur Ashe Sta-
dium at the USTA Billie Jean
King National Tennis Center
is a room that, during the US Open,
looks like the bridge on the starship
Enterprise.
Computer screens line one wall,
showing the action on multiple courts.
Stenciled on another wall are statisti-
cal facts from the 2012 US Open, such
as: Of the 29,038 points played in the
mens singles championship, 8% were
scored with an ace. Serena Williams
lost serve just 6 times in her 7 matches
en route to the womens singles
championship. Of the 775 challenges
made, the players were right 30% of
the time and the umpires were right
70% of the time.
The players competing at the US
Open never see this room. Nor do their
coaches or the tens of thousands of fans.
Leo Levin, on the other hand, sees
it all because from this room, the
55-year-old Richmond, Va., native
charts and logs more matches than
Roger Federer will play in his lifetime.
For more than 30 years, Levin has
been analyzing statistical data at
tennis four Grand Slams, providing
valuable insight that helps players,
coaches, broadcasters and the print
media determine how and why a
match was won or lost. Using software
he developed, Levin and his team at
IDSa division of Sports Media Tech-
nology that provides analysis to the
NBA, NHL, PGA and NASCAR, as well
as MLB and NFL broadcasterscan
literally track every serve and return,
as well as the exact direction a player is
most effective in hitting the ball.
You can ask a coach what went
wrong with his players forehand and
hell say, He dropped the head of the
Pioneers in Tennis, an occasional col-
umn in Tennis Industry, draws attention
to trailblazers in the sport. Have someone
to suggest? E-mail TI@racquettech.com.
A New Way to Siz-Up Handles
More than a decade ago, heat-shrink
sleeves revolutionized the way we
built up a racquet handle. The method
was so easy and precise, other meth-
ods soon disappeared. While the new
Siz-Up from Lorow may not make
heat-shrink sleeves obsolete, they do
offer some distinct advantages.
Siz-Up (www.lorow.us/siz-up)
comes in four sizes: +1, +2, +3 and +4,
which increase the handle size by 1, 2,
3 or 4 sizes, respectively. For example,
using a +3 Siz-Up on a 4-1/8 handle
will result in a 4-1/2 handle.
With heat sleeves, each layer causes
the handle to become less defined
as the edges of the bevels get more
rounded. Also, each sleeve adds about
15 to 20 grams, depending on the length
of the handle, so if you are going up two
or three sizes you will significantly alter
the weight and balance of the racquet.
The Siz-Up still adds weight, but it
is less than heat sleeves and much less
if going up multiple sizes. The full-
length +1 Siz-Up adds 10.2 grams; +2
adds 14.2 grams; +3 adds 20.3; and +4
adds 25.2. (Added weight is less if the
length is trimmed.)
Siz-Up is easy to installjust
trim to match the handle length,
place on a clean handle and secure
with a new grip. Each unit adapts to
the shape and flare of the butt cap.
We tried several sizes on different
handle shapes and had no slippage
or movement. However, a piece of
double-sided tape on the face bevel
of the handle holds Siz-Up in place
and makes installing the grip easier.
(One important thing to note is
that with Siz-Up, more rectangular-
shaped handles will morph into
more square-shaped handles.)
The Siz-Up works great, and
we encountered no problems. We
even added a +4 to a 4-5/8 handle,
resulting in a 5-1/8 handle that was
perfectly shaped and felt great. It
added 25 grams to the weight of the
racquet and changed the balance 13
mm more head light, but it didnt
change the swing weight enough to
register. (If we had used heat sleeves,
it would have added a total of about
88 grams.)
Building Up Handles,
Tracking Match Stats
By Bob Patterson
Racquet Tech
Coming: Smart Connection
for Any Frame
Anyone whos seen professional ten-
nis on television has seen the amaz-
ing match statistics gathered during
a match. Soon, that information will
be available for your players next
club or league matches. At least two
companies are launching products
that allow players to track their stats.
Zepp tennis (www.zepp.com/ten-
nis) has a device that attaches to the
butt cap of any racquet (top photo)
and captures, measures and analyzes
your swing in three dimensions and
records 1,000 data points per second.
(We are currently playtesting the
Zepp and will provide a full report
later.)
The second device (above) is from
Shot-Stats (www.shot-stats.com) and
attaches to the racquets strings much
like a vibration dampener. The device
in fact weighs about as much as two
dampeners and features a high-reso-
lution, high-contrast screen allowing
you to view many of your metrics
immediately. The company is just
wrapping up a Kickstarter fund-rais-
ing campaign and hopes to have the
device on the market before the end
of the year. (We will provide a playtest
as soon as the device is available.)
Both devices use Bluetooth connec-
tions to send data to Apple or Android
devices. (Note: A new ITF rule for
2014 allows data collection during
a match, but that data cant be used
during the match, because it would be
considered coaching.)
Awards

O
urJanuary2014issuemarkedthe13thyear
thatwevenamedourChampionsofTennis
winners.Aswestarttheprocessforpicking
thisyearsChampionsofTennis,wedliketo
recognizeallofthosepastwinnerspeople,
businesses,organizationsthathavehelpedtomakeadifer-
enceintennis,andthebusinessoftennis.
ItsimpressivetoseethatmanyonourChampionsofTen-
nisHonorRollarestillatitstilldedicatedtomakingthis
sportthebestitcanbe,tobringinginnewparticipants,to
supplyingplayerswithequipmentandplacestoplay,andto
makingtennisbusinessesgrow.Youcanalsoseehowinterde-
pendentallofusareinthisindustrynoneofthesewinners
accomplishedtheirgoalsallbythemselves.
TI Champions of
Tennis Honor Roll
Person of the Year
2013: Virgil Christian
2012: Susan DiBiase
2011: Pat Freebody
2010: Jon Muir
2009: Eric Babolat
2008: Dave Haggerty
2007: George Napier
2006: Kirk Anderson
2005: Max Brownlee
2004: Arlen Kantarian
2003: Jim Baugh & Kurt Kamperman
2002: Alan Schwartz
Pro/Specialty Retailer of the Year
2013: Serious Tennis
2012: Tennis Town
2011: All About Tennis
2010: NYC Racquet Sports
2009: Tennis Express
2008: Tennis & Golf Co.
2007: Michael Lynnes Tennis Shop
2006: Swetkas Tennis Shop
2005: Racquet World
2004: Players Choice Tennis
2003: Advantage Yours
2002: Chicago Tennis & Golf
2001: Dale Queen
Private Facility of the Year
2013: Tennisclub of the Low Country
at Rose Hill
2012: Life Time Fitness
2011: Western Racquet Club
2010: The Polo Club
2009: Reynolds Plantation
2008: Boars Head Sports Club
2007: Meadow Creek Tennis & Fitness
2006: Midtown Tennis Center
2005: Brookhaven Country Club
2004: Indian Creek Racquet Club
2003: New Albany Country Club
2002: Woodeld Country Club
Municipal Facility of the Year
2013: Baseline Tennis Center (U. of Minn.)
2012: Southlake Tennis Center
2011: Roger Scott Tennis Club
2010: Copeland-Cox Tennis Center
2009: Reffkin Tennis Center
2008: Surprise Tennis & Racquet Complex
2007: Arthur Ashe Youth Tennis & Education
2006: Cary Tennis Park
2005: John Drew Smith Tennis Center
2004: Lexington County Tennis Complex
2003: Midland Community Tennis Center
2002: Cooper Tennis Complex
2001: George E. Barnes Tennis Center
Builder of the Year
2013: Fred Kolkmann Tennis & Sport Surfaces
2012: Baseline Sports Construction
2011: Leslie Coatings Inc.
2010: Pro-Sport Construction
2009: DeRosa Tennis Contractors
2008: Boston Tennis Court Construction
2007: Sportsline Inc.
2006: Courtsmiths
2005: Fast-Dry Companies
2004: Zaino Tennis Court
2003: General Acrylics
2002: Cape & Island Tennis and Track
2001: Welch Tennis Courts
Sales Rep of the Year
2013: Richard Mennig
2012: Joe Habenschuss
2011: Lee Sponaugle
2010: Rick Walsh
2009: Tracy Lynch
2008: Jim Haneklau
2007: Hunter Hines
2006: Jim Willwerth
2005: Kay Barney
2004: Dustin Perry
2003: Bob Strimel
2002: Bob Pfaender
2001: Sheri Norris & David Blakeley
Grassroots Champion of the Year
2013: Carla OConnor
2012: Danice Brown
2011: Brenda Gilmore
2010: Robert Pangrazi
2009: Lisa Stone & Susan Chambers
2008: Sue Jollensten
2007: Dan Vonk
2006: Beverly Bourguet
2005: Shirley Ruane
2004: Gwen & Dan Ramras
2003: Scott Biron
2002: Mark Platt
2001: Donna Owens
Junior Tennis Champion of the Year
2013: Vesa Ponkka
2012: Todd Dissly
2011: Jeff Rothstein
2010: Butch Staples & Leah Friedman
2009: Dan Faber
2008: Chuck Kuhle
TI Champions of
Tennis Honor Roll
www.tennisindustrymag.com www.tennisindustrymag.com August 2014 TennisIndustry 25

Send Us Your TI Champions of Tennis Nominations
To nominate for Tennis Industrys 2014 Champions of Tennis, email TI@racquettech.com, and put Champions in the subject line.
In the email, include the category, the name of the person or organization you are nominating, contact info (phone and email) for
the nominee, andbrieysome information about the nominee, including a website address if appropriate. All nominations will be
condential, but wed also like your name and contact info, in case we have questions. Deadline for nominations: Sept. 30, 2014.
2007: Craig Jones
2006: Bwana Chakar Simba
2005: Wayne St. Peter
2004: Emma Hubbs
2003: Phyllis Greene
2002: LaMont Bryant
2001: Ned Eames
Wheelchair Tennis Champion of the Year
2013: Nick Taylor
2012: Curt & Lynn Bender
2011: Jeremiah Yolkut
2010: Harlon Matthews
2009: Dean Oba
2008: Michael Mercier
2007: Jason Harnett
2006: Bruce Karr
2005: Karin Korb
2004: Julie Jilly
2003: Dan James
2002: Tina Dale
2001: Nancy Olson
Community Tennis Association of the Year
2013: Dallas Tennis Association
2012: Tri-County CTA
2011: Bucks County Tennis Association
2010: Southern Crescent Tennis Association
2009: Western Wake Tennis Association
2008: Lee County Tennis Association
2007: Grants Pass CTA
2006: Montgomery County Tennis Association
2005: Baltimore Tennis Patrons
2004: Pikes Peak CTA
2003: Milwaukee Tennis & Education Foundation
2002: Macon Tennis Association
2001: Homewood-Flossmoor
Stringer of the Year
2013: Chuck Hakansson
2012: John Gugel
2011: Todd Mobley
2010: Tom Parry
2009: Ron Rocchi
2008: Nate Ferguson
2007: Tim Strawn
2006: Grant Morgan
2005: Bob Patterson
2004: Randy Stephenson
Public Park of the Year
2013: BNA Bank Park
2012: Kiest Park
2011: Cadwalader Park
2010: Dwight Davis Tennis Center
2009: Darling Tennis Center
2008: Roswell Park & Rec
2007: Fort Lauderdale Park & Rec
2006: USTA Billie Jean King National Tennis Center
2005: Scalzi Park
Mass Merchant/Chain of the Year
2011: PGA Tour Superstores
2008: Sport Chalet
2007: The Sports Authority
2006: PGA Tour Superstores
2005: Golfsmith
2004: City Sports
2003: Sport Chalet
2002: Dicks Sporting Goods
2001: Galyans
High School Coach of the Year
2013: Ken Grifth
2012: Terry Valdez
2011: Jim Neal and Jim Solomon
2010: Bill Wagstaff
2009: Rich Johns
2008: Sue Bordainick
2007: Marian DeWane
2006: David Steinbach
Online Retailer of the Year
2005: Tennis Warehouse
Tennis Advocate of the Year
2013: Robert Walsh
2012: Nancy McGinley
2011: Mike Woody
2010: Robin Jones
2009: Ellen Doll
Park & Recreation Agency of the Year
2013: Lexington County Recreation
& Aging Commission
2012: Reston Association
2011: Tualatin Hills Park & Rec District
10 & Under Tennis Facility Developer of the Year
2013: Fast-Dry Courts Inc.
2012: Top-A-Court Tennis
2011: Hinding Tennis
USTA Section of Year
2013: Eastern
2012: Northern California
2011: Middle States
2010: Southern
2009: Midwest
2008: Pacic Northwest
2007: Florida
2006: Texas
2005: Florida
2004: Pacic Northwest
2003: Southern
2002: Northern
2001: New England
PTR Member of the Year
2013: Robert Carlbo
2012: Roy Barth
2011: Jorge Capestany
2010: Rodney Harmon
2009: Ken DeHart
2008: Jorge Andrew
2007: Luke Jensen
2006: Ajay Pant
2005: Lisa Duncan
USPTA Member of the Year
2013: Avis Murray
2012: David Porter
2011: Feisal Hassan
2010: Ron Woods
2009: Robert Greene Jr.
2008: Tom Sweitzer
2007: Mike Van Zutphen
2006: Brett Hobden
2005: Bob Reed
Accessories

T
hejoysofplayingtennisoutdoorscanbe
dampenedabitbytheheatofsummer.
Sprintingaroundthecourtunderthesuncan
getuncomfortable,andinextremecasescan
beahealthrisk.Fortunatelyforwarm-weath-
ertennisplayersgettingalittlehotunderthecollar,technol-
ogycanhelpuskeepourcool.
Evaporativecoolingisthesciencebehindarelatively
newrealmofproductsthathelpathletestempertheirbody
temperature.Essentiallyandsimply,evaporativecooling
describeswhatweallknowatleastintuitivelythataswater
evaporatesfromourskin,wegetcooler.Whattheseproducts
doisassisttheprocess.Allaredesignedtohelpourbodies
fendofheatalittlemorequicklyandalittlemorecomfort-
ably.
Forhealthyandfunhot-weatherplay,noaccessorycanbeat
stayinghydratedandusingcommonsense.Butallofthese
itemscanmakeaplayersdayinthesunalittlemorechill.
(Pricesaresuggestedretail.)
Frogg ToggsChilly Bean Cooling Hat
froggtoggs.com
Afterbeingpre-soaked,theChillyBeanCoolingHatretains
watertokeepaplayersnoggincoolforhours.Moreover,the
ChillyPadfabric
providesUPF50UV
protectionforyour
scalp,andisanked
bymeshtoallowfor
idealairow.Thehat
ismachinewash-
able,one-size-ts-all
andavailableinfourcolors,allwithwhitesidesandbrims.
($14.95)
ErgodyneChill-Its Evaporative
Cooling Towel
ergodyne.com
WithitsadvancedPVAcoolingtechnology,theChill-Its
EvaporativeCoolingToweldoesntjustdryyouof,itactually
coolsyou.Thefabricavail-
ableinvecolorsseems
likesomethingoutofscience
ction:Wetit,anditremains
noticeablycoolerthanthe
ambienttemperature.Useit
totowelofbetweenpoints,
ortodrapearoundyourneck
duringchangeoversorafter
thematch.($7.99)
Keepm Cool ProductsInstant
Chill Wipes
instantchill.com
Mentholanddenaturedalcoholcreateasolu-
tionthat,whenappliedtotheskin,combines
withsweatandevaporatesquickly.There-
sult?Thebodysnaturalcoolingmechanism
isaccelerated.Thesolution,alsoavailable
separatelyasaliquid,isinfusedinwipes
thatareeasytocarryinaracquetbagandto
useoncourt.Foranevenquickercool,store
thecontainerintheiceboxwiththedrinks.
($9.99)
Cool-
Headed
These hot-weather
accessories can keep your
players cool and comfortable
on court. By Chris Nicholson
Polar ProductsCool
Comfort Hybrid Wrist
Wraps
polarproducts.com
PolarsCoolComfortHybridWrist
Wrapscontainhighlyabsorbent
crystalsthatholdwateratitsoriginal
temperatureforextendedperiods,
providingacooltouchinanyclimate.
Moreover,thewrapscanberefriger-
atedorfrozen,providinganeven
moredramaticefect.Wrapsare
availableinblueorkhaki,andtwith
adjustableVelcrostraps.($11)
HyperKewlKewlshirt
Tank Top
techniche-intl.com
TheHyperKewlfabricabsorbswater
quickly,butallowsittoevaporate
slowly,resultinginextendedperiods
duringwhichevaporationcancool
theplayersbody.Thetanktopis
easytowearinahigh-activitysport
suchastennis,allowingfreearm
movementdespitethedampfabric.
Thetankisventedinthefrontand
backpanels,andcanbewornunder
abreathableshirtoronitsown.
($49.99)

Footwear

P
roductlaunchesaremorelikelytotakeplace
earlierinthetennisyear,buttheUSOpens
fortnightstillturnsouttobetheperfecttime
totalkcurrentresultsandthefuture.Thepiz-
zazz,glamourandexcitementradiatingoutto
theworldfromFlushingMeadowsprovidesjusttherightvibe
forhighlightingthegoodnewscurrentinthestateoftennis
footwear.
Asanexample,allthehigh-tech,slo-motelevisedshotsof
playersracingandslidingacrosstheUSTABillieJeanKing
NationalTennisCentershardcourtsechoindelibleimpres-
sionsfromthisyearspreviousMajors.Whetheronhard,clay
orgrasscourts,seconds-longclose-upslingeroverfashion-
forwardoutsolestorturedinslides,orenhancedcushioning
supportingplayersastheyturnonadimetoheadinanew
directionorprovidingthetractionanddurabilityandtechno-
logicalinnovationeverymanufacturertriestoexplain.
So,ifapictureisworthathousandwords,whatisthevalue
ofrepeatedvideosshowcasingfrommultipleanglesshoesdo-
ingtheirthing?Increaseddollarandunitsales.
FiguresfromSportsMarketingSurveys(SMS),which
reviewsthespecialtystoremarketfortheTennisIndustry
Association,amongotherclients,showsteadysalesgrowth
overthepastseveralyearsfortennisshoes,withconsistent
single-digitincreasesforunitsanddollars.Thistrendismost
impressivewhencomparedtothetnessindustrysfootwear
benchmarkrunningshoesaleswhichhavebeenmuch
morevolatile.Themostrecentguresavailableatpresstime
showed,forexample,arst-quarter2014comparisonof
tennisshoesup3percentinunitsand7percentindollars,
year-over-year,comparedtonegative8percentinunitsand
negative6percentindollars.
Whileindividualmanufacturersdonotsharethespecics
ofhowtheirindividualsalesarecontributingtothatgood
news,itdoesnttakemuchaskingforthemtoshareafew
highlightsoftheroletheyplayedincontributingtotheover-
allsalessuccess,aswellasafewthoughtsonwhattheywillbe
doingtokeepthemomentumowing.
Adidas
adidas.com 971-234-2300
DavidMalinowski,teamcategorymanagerforAdidas
America,pointstothecompanysrangeasakeydriver
tomeetingcustomerdemand.We
canmakeasuperlightweightshoe
likeourClimacoolRallyComp
weighinginat10.9oz.[with]solid
stability,comfortandgoodoutsole
durability,henotes.Ifyoudrag
yourtoesandgothroughuppers,
thisshoeisnotforyou.Ifyou
needtour-player-typestability,
Regaining
Its Footing
Tennis shoes are enjoying
steady sales growth, as
manufacturers take advantage
of Grand Slam visibility.
By Kent Oswald
durabilityandadditionaldurabilitytotheupperbutwant
tokeepitlight,youshouldplayintheAdizeroFeatherIII.
Itweighsinat11.9ozandisplayedontourbyTsongaand
Verdasco.
Thecompanysmosttechnologicallyenhancedshoe,
theBarricade,willbeseeninitstwoversionsalloverthe
courts.TherewillbetheStellaMcCartneyBarricadeon
thefeetofWTAstarsinaversionthathidesthefeatures,
andthenewBarricade8+launchingasthecompanys
newestentryinthe#smashthesilencecampaignwith
theamped-upstability,durability,tandbreathability
incorporatedintotheshoeslook.
Asics
asicsamerica.com 800-678-9435
Ridingitsownwaveoftechnologicaladvancement,Asics
hasseenitsmarketsharetrendtowardthetoprungsofthe
specialtytennismarketinthelastcoupleofyears,withits
Gel-Resolution5landingasthetopshoeindollarsharein
recentguresprovidedbySMS,andtheGel-
SolutionSpeed2recentlyhonoredwith
anEditorsChoiceAwardfor
BestGameDayShoebyTennis
magazine.
AccordingtoTerry
Schalow,branddirector,the
companysmomentumin
thetennismarketisdueto
itsfocusonlightweightprod-
uctsolutions.Heclaims,We
dontbelievewevereachedthat
limit[wherelackofweightmeanslackofdurability]yet...
aslongasnewandimprovedmaterialsareavailable,well
continuetoachieveourgoalofweightreductionwithout
sacricingdurability.Andnextuptomakethatpointwill
betheGel-Resolution6,settolaunchjustbeforethe2015
AustralianOpen.
Babolat
babolat.com 877-316-9435
Babolat,whichhasaggressivelycourted
youngerplayersforyearsviagrassroots
efortsandthroughitssocialmedia
campaign,hasalsoincreasedits
spendonthemoretraditional
mixofTV,printandevent
sponsorship.Thisyearsagship
hasbeenthePropulse4,which
Fitnessmagazinenamedits
BestTennisSneakerfor2014.
Theremainderoftheyearwillsee
apushforagreaterin-storepresence
throughplayeroutreachandmerchandisingprogramsas
apreludetothebrandsnextgeneration,detailsofwhich
werenotsharableatpresstime.
Diadora
diadora.com 800-768-4727
Thesuccessfulre-entryintotheNorthAmericantennis
shoemarket(throughadistributiondealwithDunlop)forItal-
iansportinggoodsgiantDiadorahasbeenbasedonfulllinga
promise.AccordingtoHunterHines,DunlopAmericasdirec-
torofmarketingandproductdevelop-
ment,Footwearhastodeliveron
theperformanceexpectation.In
short,itsnotthatperformance
isbecominglessemphasized
byconsumers,onlythatfashion
seemstobegainingmoreconsid-
eration.
Thecompanysshoelinesformenand
womenfeaturetheperformance-oriented
StarKsandcomfortable/durableSpeedProMEs(whichpicked
upaTennisMagazine,Germany,EditorsChoiceaward)and
willgetabitmorerobustin2015.Newcolorwaysarebeing
introducedforbothmenandwomenintheStarKline,and
thebrandsstorywillbranchoutabitmorewithSpeedEvo
andSpeedTechextensions.Additionalfocushasbeenplaced
onthesupportandcomfortoftheshoes,aswellascontinued
emphasisontanddurability.The2015modelsarescheduled
tobeginarrivingpre-AussieOpentopre-IndianWells.
Fila
la.com 800-845-FILA
ShoeandclothingsalesforFilacontinuetheirascentof
recentyears.AccordingtoMickeyRivera,directoroftennis
sales,thoseresultsaresignicantlyattributable,through
merchandisingnewcolorwaysoftheSentinelfootwearwith
correspondingtennisapparelcollections.Inthatspirit,the
companyhastimedthedebutofitsnew
SentinelshoesforkidstotheUS
Open.Thecolorwaysalsotobe
featuredinmensandwomens
versionsarewhite/bluenight/
greengeckoforboysandwhite/
safetyyellow/divapinkforgirls.
MarkEggert,VPofadvance
conceptsfootwear,describesthe
processleadingtoincreasedpublic
acceptanceandtheresultingsalesadvances
asiterativeandjustoneaspectthatmakesthisanexciting
timefortheindustry:Tennisshoesaregettingfasterand
moreappealingaestheticallyasmanufacturersdevelopnewer
materialsandconstructionstomeettheirtechnicaldemands.
Obviouslyoldertennisshoeshavetakenonalifeoftheirownas
vintagefashionitems,sotechnicalstoriesarewhatsetsnewer
looksapart.Nosurprise,heislookingforwardtounveiling
thenewcolorwaysandtechnologicaltweaksfortheSentinelin
early2015.
New Balance
newbalance.com 800-253-7463
WithMilosRaonicasitsstandard
bearer,NewBalancehasbeenon
arollforthelastcoupleofyears,
tennisshoe-wise.Earlierintheyear
theBoston-basedcompanysentve
colorwaycombinationsoutintothe
marketplaceinits1296line;forthisyears
Opentheyunveilaspecialeditionoftheir
lightweight,responsiveandstable996that
theyarecountingontobeahighlightofTV
screensaspartofaverysuccessfulrunfor
therocket-serving23-year-old,Canadas
rst-everTop10player.Accompanyingthe
campaign,NewBalancealsoisfeaturing
acoordinatingkit.Theplanistobuildon
thatattentionthroughoutthefallandinto
2015withdigital,socialandprintpromo-
tions.
Prince
princetennis.com
800-2TENNIS
EvenasPrincesT22continuesitsrun
atthetopofthetennisspecialtyshophit
parade,thecompanycontinuestobolster
thelinewithtwoadditionalcolorstylings
inthefall,andthereleaseofalimited
editionmodel.InJunethe
companyaddedtoits
premierperfor-
mancemodel,
theWar-
rior,with
threenew
colorways
formen
andtwofor
women.Dur-
ingtheUSOpen
Series,thecompanyalsolauncheditsQT
Scream4(lighterandmoreplushinside),
aswellasitstruemid-cutNFSViper,
whichfeaturessuperiorstabilityandcush-
ioning.Asalways,thecompanywillsup-
portthenewproductswithitstourteam
andacontinuingsocialmediapresence.
Wilson
wilson.com
773-714-6400
Ifthereisonecompanyguaranteedample
screentimeattheOpen,itisWilson,iffor
nootherreasonthanallplaybeginswith
Wilsontennisballs.Ofcourse,theChicago
companyalsodominatestheviewwith
endorsementdealsforracquets,string
andclothingthroughouttheranksoftop
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On the eve of the 2014 US Open, were excited
to be here in New York to present The Tennis
Show, and were thrilled that youre joining us for
this unique celebration of tennis and the tennis
industry. We encourage you to spend time with all
of our exhibitors, to see and try out new products
and services, to network with colleagues, and to
nd out more about the industry and the important
initiatives and programs in the works.
Make sure you also
attend the TIA Tennis Forum,
which will take place just
prior to The Tennis Show.
At the Forum, well give an
update on the state of the
tennis industry and the U.S.
tennis market, discuss the
latest research in the sport,
and talk about key initiatives in tennis, such as the
Youth Tennis initiative and PlayTennis.com. Then
we honor our Tennis Industry Hall of Fame inductee
for 2014industry pioneer Jim Baugh (see page 5).
The Tennis Industry Associationwhich this year
celebrates its 40th anniversaryhas been very
active in helping to create a more sustainable future
for all involved in tennis. As the not-for-prot trade
association supporting the growth and economic
vitality of tennis, the TIA remains focused on four
strategic platforms:
1) Growth of Tennis and the Tennis Economy
2) Remaining the No. 1 Source for Tennis Research
3) Increasing Awareness and Advocacy for our
Sport through Communications and Positioning
4) Unifying the Industry Under One BrandTENNIS.
Among the strategies to grow tennis and the
tennis economy is increasing the number of
frequent players, and this industry has been making
strides in this area, as the number of frequent
players grew 5% in 2013 to 5.48 million. Our goal
is to reach 10 million frequent players by 2020, and
the TIA-managed website PlayTennis.com is quickly
becoming a go-to portal for getting consumers on
the pathway to more frequent play.
Important, collaborative initiatives to grow
the sport and your business can be found at
PlayTennis.com, including Try Tennis for Free, which
we successfully launched for the month of May and
are promoting again for the month of September.
(Tennis providers, go to PlayTennis.com to register
to host a Try Tennis for Free event to help expand
your customer base.)
The industrys focus and collective efforts on
growing the Youth Tennis market also will help
provide a pathway to increasing frequent play
and future tennis growth. The TIA continues to
work closely with the USTA and industry partners
to support Youth Tennis efforts, including helping
tennis providers host USTA Free Tennis Play
Events throughout September, in conjunction
with Nickelodeons Worldwide Day of Play (visit
YouthTennis.com to nd out more).
As the primary source of tennis research and
market intelligence, the TIA conducts more than 70
research reports and surveys annually, and in May,
we released the fourth edition of the annual State
of the Industry report. Visit the TIA booth and take
a look at this important report to see how market
trends affect your segment of this business.
Coordinating this Tennis Show, held in conjunction
with the Tennis Teachers Conference, is one way
were increasing advocacy and awareness of this
sport and industryand importantly, it helps to unify
this sport under one brand: TENNIS.
Please enjoy The Tennis Show, and thank you for
your continued support and all your efforts to grow
the game!
FROM THE TENNIS INDUSTRY ASSOCIATION
Welcome to
The Tennis
Show 2014
GREG MASON
TIA President
JOLYN de BOER
TIA Executive Director
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Presented by the Tennis Industry Association, in
conjunction with Tennis Teachers Conference,
The Tennis Show 2014 celebrates the sport
of tennis and the tennis industry. It will be a
fun, informative time, in addition to a great
networking opportunity.
The TIA Tennis Forum will open this unique
celebration. The Forum will be in Salon V on the
ballroom level of the Grand Hyatt New York, and
will start at 5:15 p.m. Among the key information
presented will be the state of the tennis industry,
including updates on the U.S. tennis market
and current initiatives. Wrapping up the Forum will be the
induction of industry pioneer Jim Baugh into the Tennis
Industry Hall of Fame.
At 6 p.m., on the lobby level of the Grand Hyatt,
The Tennis Show exhibitor area will open in the Manhattan
Ballroom, Manhattan Ballroom Foyer, and Lobby Level Grand
Reception. From 7 to 9 p.m., during The Tennis Show, there
will be a cocktail and hors doeuvres reception and DJ for
registered show and TTC attendees. Also, there will be prize
drawings at nearly every exhibitor booth or table.
Thank you for attending The Tennis Show 2014. We hope
you nd it entertaining, informative and inspiring.
The Tennis Teachers Conference, which runs from Aug. 22 to
25 at the Grand Hyatt New York, provides current educational
resources and excellent networking opportunities to tennis
teaching professionals, coaches and organizers. This year, the USTA is combining its TTC
with the USPTAs annual conference, making this collaboration bigger and better for all
tennis providers. Learn, connect with colleagues and attend the greatest sporting and
entertainment event in the world: the 2014 US Open.
Keynote speakers include Patrick McEnroe, USTA Player Development general manager;
Paul Annacone, former coach of Roger Federer and Pete Sampras; Judy Murray, mother
of Andy Murray and British Fed Cup captain; and Admiral James Stavridis, U.S. Naval
Institute (Ret.), Dean of the Fletcher School of Law and Diplomacy at Tufts University.
Visit usta.com/ttc.
TIA Board Members
5:15-5:45 p.m.
6 p.m.
7-9 p.m.
10 p.m.
TIA Tennis Forum and TI Hall of Fame, Salon V
The Tennis Show Opens in Manhattan Ballroom
& Lobby Level Grand Reception
Tennis Show Cocktail Party &
Prize Drawings for TTC Attendees
The Tennis Show Ends
The Tennis Show 2014 Schedule of Events, Aug. 24
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FROM THE TENNIS INDUSTRY ASSOCIATION THE TENNIS SHOW/TIA TENNIS FORUM
ADIDAS Dave Malinowski
ASBA Fred Stringfellow
ATP WORLD TOUR Linda Clark
BABOLAT Eric Babolat
DUNLOP SPORTS GROUP Kai Nitsche
ESPN Jason Bernstein
HEAD PENN RACQUET SPORTS Greg Mason
IHRSA Meredith Poppler
INTERNATIONAL MANAGEMENT GROUP Kevin Callanan
INTERNATIONAL TENNIS FEDERATION Dave Miley
INTERNATIONAL TENNIS HALL OF FAME Mark Stenning
MYLAN WORLD TEAMTENNIS Ilana Kloss
PRINCE SPORTS Mike Ballardie
PTR Dan Santorum
SFIA Tom Cove
TENNIS CHANNEL David Egdes
TENNIS MAGAZINE Jeff Williams
USPTA John Embree
USRSA David Bone
USTA Kurt Kamperman
WILSON SPORTING GOODS Cory Springer
WTA Stacey Allaster
TIA PRESIDENT
Greg Mason
TIA EXECUTIVE DIRECTOR
Jolyn de Boer
TIA STAFF
Laura Bracken Project Coordinator
Michele Krause Cardio Tennis
Ryan Melton Research & Operations Manager
Josh Myers Membership
Brian ODonnell Business Manager
TIA SUPPORT STAFF
Matt Allen Information Technology
Peter Francesconi PR & Communications
Roy Hampton Sports Marketing Surveys
Keith Storey Sports Marketing Surveys
The new Tennis Show app
gives you key information
about this years event,
including the schedule,
oor map, and exhibitor
information. You can create
a to-do list of exhibitors
to visit, connect with
social media accounts,
see who else is attending,
and more. Download the
Guidebook app on your
phone, then download the
Tennis Show Guide.
DOWNLOAD THE
Tennis Show App

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Tennis has been an important
part of the U.S. sports industry
ever since the Sporting Goods
Manufacturers Association
was founded in 1906. In
1931, the SGMA (now
called the Sports & Fitness
Industry Association) began
developing sports specialty
organizations, including the
Tennis Racket Association,
later called the Tennis Manufacturers Association.
The current TIA can be traced to the Tennis Foundation of North America,
which was created by the SGMA in June 1974 in Florida to coordinate
efforts to promote the growth of recreational tennis. The TFNA later
merged with the Tennis Manufacturers Association, then changed its
name to the American Tennis Industry Federation. In January 1993, the
ATIF changed its name to the Tennis Industry Association, which remains a
member organization of the SFIA.
While the ATIF was primarily supported by court equipment
manufacturers, in 1986, as it became clear the tennis boom had zzled out,
the USTA formed the Tennis Industry Council, which included manufacturers,
publishers, tournament directors, media executives, player unions, agents,
and other tennis ofcials. In early 1987, TIC Chairman Doug Fonte organized
a two-day meeting in Florida dubbed the Spirit of Sarasota, at which
tennis companies and organizations decided to work together to save the
foundering industry.
Meanwhile, the ATIF was making its own headway under its president,
Bob Montenegro. The ATIF led the way in collecting quarterly market data,
and today, industry research remains a cornerstone for the TIA.
Within a few years, the TIC ran up against challenges and Fonte suggested
re-forming as an industry association, which soon became the TIA, with
Matt Dingman as the rst TIA chairman. In February 1993, at the rst TIA
Forum held at The Super Show in Atlanta, the leadership of the TIA began
to campaign for a unied industry-wide effort to build tennis participation.
In the mid-1990s the TIA, now based in Hilton Head Island, S.C., started a
unique assessment program whereby tennis manufacturers contributed
to the TIA based on a percentage of their sales. Jim Baugh became TIA
president in 1994, and he and Kurt Kamperman worked on initiatives and
campaigns to boost participation. Kamperman became TIA president in
1997 and left in 2003 to join the USTA.
Baugh came back as TIA president in 2003, overseeing the formation
of the Tennis Welcome Center initiative, working closely with Executive
Director Jolyn de Boer, and driving the creation of Cardio Tennis. Dave
Haggerty, currently the USTA chairman of the board and president, followed
Baugh as TIA president in 2007.
Jon Muir took over as TIA president from 2009 to 2012 and together with
de Boer, the TIA rened its long-term strategic vision that includes four key
platforms: growth of the tennis economy; increasing the TIAs role as the
major source for tennis research; increasing awareness and advocacy for
tennis through communications and positioning; and unifying the industry
under one brand: TENNIS. The TIA also helped lay the foundation for
PlayTennis.com.
Current TIA President Greg Mason continues to focus the strategic vision,
including the goal of increasing the frequent player segment. Overall,
INDUSTRY HISTORY
Unifying to
Grow Tennis
and the
Industry
TIA Presidents and Chairmen
Throughout the Years
Doug Fonte Bob Montenegro
Matt Dingman
Kurt Kamperman
Jim Baugh
Dave Haggerty
Jon Muir Greg Mason
our charge is to continue to offer opportunities
to grow revenue and increase the business of
tennis, and that means doing what we can to
support initiatives to get more people playing
more often, he says.
TIAs mission to promote the growth of tennis
and the economic vitality of the industry is
deeply ingrained with all those who lead the TIA
and who have served on the board, says de Boer,
who became ED in 2003. TIA is a remarkable
collaboration of industry stakeholders who truly
recognize the important role the TIA needs to
play, where the only important brand is TENNIS.
Over the years, Baughs touch has been abundantly
evident in the tennis industry, as Converse, Prince
and Wilson each saw unprecedented expansion
and popularity under his guidance. Baugh led
Prince starting in 1977 and the New Jersey-
based company soon became the dominant
tennis brand with more than 36% market share
and brought out the popular Oversize racquet.
After he moved to Wilson in 1986, the Chicago
company grew its market share from 14% to 52%
and pioneered breakthrough technology in the
Prole and Hammer racquets.
One thing Im extremely proud of is that for
every year I was at both Prince then Wilson,
we were No. 1 in dealer relations and service, Baugh says.
We not only revolutionized the tennis industrythree
timeswith our products, but we always realized the
importance of local retailers and teaching pros to this sport
and to our success.
Jim is so deserving of this honor, says Tennis Industry
Hall of Fame Chairman Jeff Williams. He not only led the
development of products that truly changed the nature of the
game of tennis and helped bring more players to the sport, but
then he brought his expertise and energy to bear on helping to
solve tenniss post-boom participation challenges.
Twenty years ago, when a Sports Illustrated cover story
asked, Is Tennis Dying?, Baugh was right there, a key
member of the team working to rejuvenate the sport.
It was a total crisis we were facing, but all the companies
everyonereached into their pockets and invested a big
percentage of their sales into the industry, into strategies that
would bring people into the sport and keep them there, says
Baugh, who was TIA president from 1994 to 1997 then again
from 2003 to 2007. What we were looking for was the long-
term position of the sport because that was tied to the overall
health of the companies involved. We had one brand we cared
about: T-E-N-N-I-S.
Under Baughs leadership, the TIA launched and managed
Tennis Welcome Centers, Cardio Tennis and morehelping
to produce 36 percent growth of the sport in a little over a
decade and establishing a legacy still very much alive today.
If a sport doesnt evolve to meet the culture, Baugh
says, it is likely to be left behind. It worked for Cardio
Tennis, because that is a phenomenal program. For tennis,
and any sports business, to grow, it needs to be willing to be
revolutionary, to take risks and make changes.
People are caught up
in this fallacy that sports
are doing ne because
so many people are
watching it on TV. But
thats just entertainment
and not participation,
he adds. Sports need
to be pushed out
and reinvented. We need to invest in them in the trenches
because when you get participation, thats where you get your
true fans for life.
Today, executives in other sports admire what tennis did to
grow participation and how the industry invested and worked
together. Tennis is the model in the sports industry because
we took control of our destiny, Baugh says.
Mary Helen Sprecher
For tennis, and any
sports business, to grow,
it needs to be willing
to be revolutionary, to
take risks and make
changes.
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TENNIS INDUSTRY HALL OF FAME
2014 Inductee:
Jim Baugh
Industry pioneer Jim Baugh, who led top tennis
brands to dominant market positions, oversaw
the launch of three of this sports breakthrough
technologies, and maintained relationships that
helped to elevate local tennis retailers and teaching
pros in this industry, will be honored Aug. 24 with induction into the Tennis Industry Hall of
Fame. Baugh, the sole 2014 inductee, is a former USTA board member and TIA president
and currently is the Founder and CEO of PHIT America, a cause focused on overcoming the
inactivity pandemic, and also a business consultant and strategist.
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Please visit all of our exhibitors at The Tennis Show. For booth locations,
see the Exhibitor Map on the back cover of this program.
THE TENNIS SHOW
EXHIBITORS
adidas.com | bradley.glen@adidas.com | 804-405-7097
antiguatennis.com | phil.mintz@dunlopsports.com | 718-966-1056
asics.com | terry.schalow@asics.com | 619-977-3379
ADIDAS
adidas is a global designer and developer of athletic and lifestyle footwear,
apparel and accessories with the mission to be the leading sports brand in
the world. Everything we do at adidas is built on the passion to make athletes
better, faster and stronger. adidas is part of the adidas Group, a global leader
in the sporting goods industry, offering a broad portfolio of footwear, apparel
and hardware for sport and lifestyle around the core brands adidas, Reebok,
TaylorMade, Rockport and Reebok-CCM Hockey.
ANTIGUA
Celebrating its 35th year anniversary in 2014, Antiguas roots are in golf
apparel, but now the company is bringing its expertise to the tennis industry.
Trusted by the NFL, NBA, MLB, PGA Tour and Fortune 500 companies across the
globe, Antiguas business is all about performance. Performance in customer
service. Performance in on-time delivery. Performance on in-stock availability.
Performance on apparel, hats, accessories. And performance with custom
embroidery decoration.
ASICS
ASICS is a global sporting goods manufacturer based in Kobe, Japan. Founded
on the premise of A Sound Mind in a Sound Body, our goal is to produce the
nest technical product on the planet. We are proud to present a collection
of racquets, footwear, apparel, and accessories targeted toward the tennis
enthusiast. From our growing stable of elite professionals to our corps of
teaching pros, ASICS is immersed in the sport and our goal is simple: to be
regarded as a head-to-toe tennis brand.
Booth # B3
Manufacturer
Manufacturer
Manufacturer
Booth # B22
Booth # B1
Subject to change
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Manufacturer
babolat.com | 877-316-9435
BABOLAT
Founded in Lyon, France, in 1875, Babolat invented racquet strings and is the
oldest company specializing in racquet sports. Babolat has built its reputation
by offering products at the forefront of technology and by supplying equipment
to generations of champions who have won the most prestigious competitions.
Today, Babolat can be found in more than 100 countries, 20,000 sporting goods
stores and 20,000 partner clubs, with a complete range of products to suit all
styles of play.
Booth # B15
diadora.com/en/sports-tennis_28 | phil.mintz@dunlopsports.com | 718-966-1056
DIADORA
Diadora has made history in tennis, and some of the most iconic champions have
worn it with pride, like Pat Cash, Bjorn Borg, Boris Becker and Ivan Ljubicic, just
to name a few. Diadora is committed to continue on this path as an industry
leader, delivering players at all levels cutting-edge performance through product
innovation.
Manufacturer
Booth # B24
facebook.com/DunlopTennisUSA | phil.mintz@dunlopsports.com | 718-966-1056
DUNLOP SPORTS GROUP AMERICA
With over 125 years of rich history, Dunlop has been a leader in tennis
technology and innovation. From the introduction of the Maxply Fort to the
revolutionary injection-moulded Max 200G, Dunlop has been the choice of
champions for generations. As we have for over a century, Dunlop remains in
constant pursuit of cutting-edge innovation and performance.
Manufacturer
Booth # B23
head.com/tennis | 800-289-7366
HEAD PENN
HEAD Penn Racquet Sports is a leading global manufacturer and marketer
of premium tennis equipment and is committed to exceeding customer
expectations through superior products and world-class service. Products are
sold under the HEAD (tennis, squash, racquetball, footwear) and Penn (tennis
and racquetball balls) brands. The Companys key products have attained leading
market positions based on sales and reputation and have gained high visibility
through their use by many of todays top ATP and WTA athletes, including Novak
Djokovic, Andy Murray and Maria Sharapova.
Manufacturer
Booth # B17
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kinesioproducts.com | roldach@kinesiotaping.com | 714-272-7692
KINESIO
Since 1994, The Kinesio Taping Association has trained thousands of
chiropractors, physical therapists and professional sports trainers in more
than 90 countries in the application of Kinesio Tape. Our Kinesio brand of
athletic therapeutic tape has been worn during competition by numerous
Wimbledon, Australian Open, French Open, and US Open Champions and
more than a few Olympic Gold Medalists. Kinesio Tape is a frequently used
tool on both the WTA and ATP tours as trainers strive to keep players healthy
and performing at their best.
Booth # B6
susannetaylor.com | info@susannetaylor.com | 214-688-4026
INPHORM
Inphorm is a novelty ladies tennis collection that also caters to the active
lifestyle. Its edgy, fun, and trendy. It is known for its boutique specialty looks and
caters to the unique upscale consumer. Inphorm is also known for its eco-forward
pedigree.
Booth # B7
hoparazzi.com | christi@hoparazzi.com | 800-931-1561 ext. 101
Booth # B21
HOP-A-RAZZI
Hop-a-Razzi is the ONLY tennis ball basket with built-in wheels, adjustable-height
handles, 12 vibrant colors and many other features. Its so special we patented
it! The designfeaturing top-quality manufacturingprovides a superior
experience on court so players of all ages, heights, strengths, and abilities can
hit more balls for their time and money. Our powder-coated steel baskets come in
three models and offer the best durability, convenience and value. Ball retrieval is
now actually fun, easy and a fast experience. Try one today!
Manufacturer
Manufacturer
Court Product
Court Product
gammasports.com | tsr@gammasports.com | 800-333-0337
Booth # B12
GAMMA SPORTS
Premium tennis strings, grips, Ballhoppers, stringing machines, 10 and Under
Tennis and court equipment. Gamma Glide Cross StringsSee what a little
lubricity can do for your game.
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PlaymateTennis.com | anna@metaltek.net | 919-544-0344
princetennis.com | info@princeglobalsports.com | 609-291-5800
PLAYMATE
PLAYMATE, a family-owned business in North Carolina, has been manufacturing
PLAYMATE Tennis Ball Machines since 1973. PLAYMATE has been a constant
innovator in commercial and portable ball machines. In 2013, iPLAYMATE Tennis
was launched. Combining it with our Like My Drill app eliminates the need for
traditional knobs and switches. The app, with its Easy as 1-2-3 format, has
revolutionized how players and coaches utilize and train on a ball machine and
provides a new high-tech service for club members.
PRINCE GLOBAL SPORTS
Prince Global Sports is a leading court sports company with a focused
commitment to research & development and game-changing product innovations.
The company is widely recognized as being rst to market with many of the
most relevant technologies of the past 40 years including Oversize and Longbody
technologies, multilament string, Natural Foot Shape tennis shoes and
EXO3 and ESP technologies. The company engineers products in all categories
including Racquets, Footwear, Balls, Strings, Grips, Bags, Machines, Apparel
and Accessories.
Booth # B2
Booth # B26
wilson.com | 773-714-6400
WILSON RACQUET SPORTS
Wilson Racquet Sports is a division of Chicago-based Wilson Sporting Goods
Co., one of the worlds leading manufacturers of sports equipment and owned
by Amer Sports. Wilson designs, manufactures and distributes sporting goods
throughout the world and focuses on making technologically advanced products
which help players of all levels perform better.
Booth # B18
VOLKL TENNIS/LOTTO
High-performance racquets with German engineering and innovation
technology for value. Racquets with engineering and innovation you can feel.
Racquets with engineering and innovation to raise your game. Racquets with
strings, grips and accessories to match.
Booth # B4
Manufacturer
Manufacturer
Manufacturer
Court Product
volkltennis.com | garymachholz@vb-tennis.com | 303-719-6526
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fromuthtennis.com | 800-523-8414
hartru.com | hartru@hartru.com | 877-442-7878
Booth # B16
Booth # B20
FROMUTH TENNIS
Fromuth Tennis is a wholesale distributor of tennis equipment to club shops, specialty
retailers, stringers, and schools. We offer same-day shipping on footwear, apparel,
racquets, and strings from all of the top brands. Our Specials List is published on the
rst of every month.
HAR-TRU SPORTS
Har-Tru Sports, a global sports company with its roots in the tennis industry,
develops innovative tennis products and makes clay court ownership a reality for
avid and competitive tennis players. Visit our booth for a chance to win a free court
consultation.
FAST-DRY COURTS/10-S TENNIS SUPPLY
10-S Tennis Supply offers a complete line of court supplies and accessories and is
proud to be the Ofcial Court Supplier of the USPTA. Our sister company, Fast-Dry
Courts Inc., provides complete tennis court construction services, from initial design
and consultation to new construction, resurfacing, repairs, lighting and fencing.
Booth # B19
fast-dry.com | 10-s.com | 800-247-3907
dartsh.com | Warren.Pretorius@dartsh.com | 435-714-0883
DARTFISH VIDEO SOLUTIONS
Dartsh is the worlds leading video analysis solutions company, with over 150,000
clients worldwide in sports, exercise sciences, physical therapy, medical, military,
manufacturing and education. The system includes custom cloud sharing on
Dartsh.tv, technical analysis and match charting using Dartsh software, and
numerous apps for simple analysis and remote charting.
Booth # B11
Technology
centurysportsinc.com | info@centurysportsinc.com | 800-526-7548
CENTURY SPORTS
Century Sports, an exclusive licensee of Wilson court equipment, has been providing
essential sport, and sporting environment, products for over 30 years. We carry
products for tennis, pickleball, baseball and football elds, and sporting clubs. Visit
our booth for a chance to win a tennis teaching cart or pickleball net.
Booth # B13
Court Product
Court Product
Court Product
Court Product
Distributor
aero.com | 800-823-7356
AER-FLO
Makers of the industrys toughest, most durable tennis windscreen, Tuffy
Windscreen.
Backed by a 5-year prorated factory warranty, Tuffy has more than 50% more
microbers than standard vinyl windscreens and is virtually tear-proof. Add Chroma-
Bond
Imprinting for that professional touch. Ofcial Tennis Windscreen of the United
States Professional Tennis Association.
Booth # B5
11
prestwicklimited.com/catalog-club | info@prestwicklimited.com | 800-505-7926 ext. 3
sportstutorinc.com | customerservice@sportstutorinc.com | 800-448-8867
stringadvantage.com | info@stringadvantage.com | 843-410-4977
OncourtOffcourt.com | joe@OncourtOffcourt.com | 214-823-3078
PlaySight.com | Info@PlaySight.com
tennischannel.com | 310-314-9400
Booth # B10
Booth # B28
Booth # B14
Booth # B27
Booth # B25
PRESTWICK LIMITED
We manufacture a variety of site furnishings made of pure recycled plastic,
Forevernu Lumber. Our Water Cooler/Waste Stations keep guests refreshed and
playing while innovative Prestwick Towel Valets provide them fresh towels and
collect used ones. Customized Waste/Recycling Bins are t to your operations and
aesthetics.
SPORTS TUTOR
Sports Tutor has been in business for over 25 years. Its Tennis Tutor ball machines
are the #1-selling tennis machines worldwide. Sports Tutor produces a full range
of portable, battery-powered ball machines as well as AC powered models. Match
simulation is available on selected models with the Player Mode.
STRING ADVANTAGE
String Advantage, the creators of Pojie
TM
, engineer and design accessories that
improve both the quality and enjoyment of the game for tennis players. We are
committed to the success of all of our players by providing well-engineered products
backed by even better support and care.
ONCOURT OFFCOURT
Since 1994, Oncourt Offcourt has become the industry leader in creative training aids,
including backboards and ball machines, plus court equipment and everything needed
for 10 and Under Tennis. We also produced our own comprehensive line of DVDs with
tips by USPTA/PTR master professional and Oncourt Offcourt founder Joe Dinoffer.
PLAYSIGHT
PlaySights SmartCourt is an affordable, proprietary technology that is easily
installed at tennis facilities and private courts. The SmartCourt provides players with
professional real time (and post-session) match statistics, analytics, line-calling and
video. SmartCourts combined capabilities dramatically enhance the tennis-playing
experience and greatly improve training and coaching efciency.
TENNIS CHANNEL
Tennis Channel Plus, Tennis Channels new digital-subscription service, is designed
for the ultimate tennis fan. Anyone can sign up and get access to exclusive content,
featuring more than 300 live events with over 1,000 hours of on-demand original
programming and classic matches on the new 24/7 network.
Booth # B8
Training Aids
Court Product
Court Product
Court Product
Media
Technology
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Lux-Craft Inc.
coachyouthtennis.com
kanderson@usta.com | 914-696-7238
itatennis.com
ita@itatennis.com | 609-497-6920
methodist.edu/ptm
tdaglis@methodist.edu | 910-630-7147
familytennis.com
info@familytennis.com | 800-928-1265 ext. 101 ferris.edu/ptm | 231-591-2219
luxcrafters.com
luxcrafters@gmail.com | 718-934-3600
mytennislessons.com
contact@mytennislessons.com | 866-454-2747
FERRIS STATE UNIVERSITY
A leader in tennis education for
outstanding careers. BS Degree
in Business Administration/
Professional Tennis Management.
INTERCOLLEGIATE TENNIS
ASSOCIATION
The ITA is a non-prot organization
and the governing body of U.S.
collegiate tennis.
LUX-CRAFT INC.
Tennis LED Lighting: 70% energy
savings, $0 maintenance cost, 5-year
warranty, indirect, technologically
superior, made in USA.
METHODIST UNIVERSITY
PROFESSIONAL TENNIS
MANAGEMENT
Make tennis your career and earn a
degree in PTM!
MYTENNISLESSONS.COM
An online marketplace to nd and
book tennis lessons with local
instructors.
NETKNACKS
We have the best selection, and
lowest prices, on promotional items,
T-shirts and awards.
COACH YOUTH TENNIS
Coach Youth Tennis strengthens
coaching skills and provides a
pathway for certication with
USPTA/PTR.
NATIONAL FAMILY TENNIS
CHAMPIONSHIPS
NFTC is a family doubles
tournament where teams can
advance to a national championship.
Table # T15
Table # T18
Table # T6
Table # T16
Table # T21
Table # T9
Table # T17
californiasportssurfaces.com
t.magner@cssurfaces.com | 800-225-1141
Table # T2
CALIFORNIA SPORTS SURFACES
THE leader in tennis surfacing,
providing Plexipave, Rebound Ace
and the US Opens DecoTurf.
victoryracquetsports.com
sales@victoryracquetsports.com | 800-824-9473
Table # T10
ACELON TENNIS STRINGS
Home of top-rated copolyesters
including Acelon 7, multilaments
and synthetic gut tennis string.
tennismachines.com. | chris@tennismachines.com | 314-725-2365
Booth # B9
TENNIS MACHINES SALES AND SERVICE
Tennis Machines is the premier ball and stringing machine sales and service repair shop in
the USA. Since 1975 it has served as the authorized location for all Prince products. Tennis
Machines carries Ball Machines and Stringing Machines from all of the major manufacturers.
Court Product
Court Product
Organization
Technology
Organization
Promotional
Manufacturer
Court Product
Organization
Organization
Organization
netknacks.com
sales@netknacks.com | 800-374-6153
Table # T14
13
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tennisoncampus.com
tennisoncampus@usta.com | 914-697-2283
tennissource.net
sales@tennissource.net | 720-207-2806
thinklite.com/tennis
michael.andersen@thinklite.com | 617-500-6689
usta.com/Youth-Tennis/JuniorTournaments/
Mountford@usta.com | 914-696-7015
zepp.com
support@zepp.com | 408-884-8077
playyourcourt.com
info@playyourcourt.com | 877-600-1041
FranchiseTGA.com
Bradley@PlayTGA.com | 310-333-0622 ext. 239
welchtennis.com
info@welchtennis.com | 813-641-7787
usptaretirement.com
steve@palomanancial.com | 888-737-4289
ptrtennnis.org
steve@ptrtennis.org | 843-785-7244
TENNIS ON CAMPUS
Provide college students team
camaraderie, networking and
competition through coed events for
club teams.
THINKLITE USA
ThinkLite designs, manufactures and
distributes energy-efcient retrot
lighting solutions for tennis facilities
nationwide.
USPTA PLAYER
USPTA Player is the USPTAs
internet platform to run the
business of Tennis Professionals.
TGA PREMIER YOUTH TENNIS
TGA/USTA school-based activation
model grows tennis while
generating revenue for our owners.
USTA JUNIOR TENNIS
Attract and retain more youth by
offering appropriate levels-based
competition and play opportunities.
WELCH TENNIS COURTS
Welch Tennis is an award-
winning national leader in
Tennis Court Construction and
Accessories.
PALOMA FINANCIAL SERVICES
Ask about Retirement Gold+, a
supplemental retirement program
tailored exclusively for the USPTA.
ZEPP LABS
Maker of 3D sensor technology and
mobile apps to analyze and improve
your game.
PLAYYOURCOURT
Professional tennis lessons on any
court of your choice.
PROFESSIONAL TENNIS
REGISTRY
The only teaching organization with
four certication pathways. PTR
the leader in coach education.
nd yourself in the game

uspta.com | usptaplayer.com
randy.jenks@uspta.org | 713-978-7782 ext. 149
Table # T11
Table # T19 Table # T7
Table # T8 Table # T12
Table # T22
Table # T4
Table # T13
Table # T3
Table # T20
Table # T1
TENNISSOURCE.NET
TennisSource.Net provides the
leading cloud-based software for
tennis facilities at an affordable price.
VoiceActiveScoreKeeper.com
J.Rowsey@Verizon.net | 844-867-0878
VOICE ACTIVE SCORE KEEPER
Portable LED and VOICE announced
game score. Patent pending. J.
James Rowsey, MD, President.
Table # T5
Court Product
Technology
Organization
Court Product
Court Product
Technology
Technology
Organization
Organization
Technology
Organization
Service
Launched in mid-2009 by the TIA, in conjunction with its industry partners, Careers In
Tennis is aimed at creating awareness about viable career paths in the tennis industry
and helping to encourage young professionals to join the industry. This initiative also
provides a platform for employers and jobseekers to easily connect with one another,
through CareersInTennis.com.
Save the Dates!
Join Your Industry, March 17-20, 2015, in Indian Wells, Calif.
TIA Tennis Summit and 2nd Annual Tennis Owners & Manager Conference
Stay tuned for more details.
Careers
I N T E N N I S
Cardio Tennis is a crossover tness and tennis program started in 2005 by the TIA, in
conjunction with the USTA. With a focus on getting a good cardiovascular workout and
getting in shape, Cardio Tennis provides a great revenue-generating opportunity for tennis
providers. Players of all ability levels can participate in Cardio Tennis, even on the same
court at the same time.
In September, participating tennis facilities and teaching professionals around the

country will start offering a promotion to beginning and returning players to Try Tennis for
Free. Research shows that 65% of players who begin tennis in an introductory program
continue with the sport, so getting them hooked by trying it for free can be more than
half the battle. By helping consumers get a foot in the door, we as an industry have a
tremendous opportunity to grow our player base and ultimately, the number of frequent
tennis players.
VISION 2020 / REACHING 10 MILLION FREQUENT PLAYERS BY 2020
Frequent tennis playersthose who play 21 times or more a yearare the true pulse of the tennis industry. They spend
the most money, play the most tennis, and consume more products than any other segment of players. Out of every $10
spent on tennis in the U.S., more than $7 comes from frequent players.
As an industry, weve set a goal of reaching 10 million frequent players by the year 2020. Achieving this goal will add
nearly $4 billion to the tennis economy.
The industry is engaged in a variety of collaborative efforts with the USTA and our industry partners to grow the game
and the frequent player base to make tennis a more protable and sustainable industry for all constituents. Heres an
outline of the collective efforts to date.
In 2008, the industry embarked on a collaborative Youth Tennis effort, focusing on
developing the future of the sport. Now, we are starting to see results from various
segments of the trade, including the USTA, teaching pro organizations, and members of
the TIA. With a change in the rules of tennis in 2012 to include 10-and-under play on
shorter courts, with shorter racquets, and red/orange/green tennis balls, the landscape
of Youth Tennis was drastically changed. Now, its easier than ever for kids to pick up the
game and get on a pathway to lifelong play.
INDUSTRY INITIATIVES
PlayTennis.com is designed to provide current and potential consumers with a central hub
of information on how to get into and stay in the game. The collaborative industry effort,
re-launched by the TIA in May 2013, serves as a clearinghouse of tennis data.
Launched last fall in conjunction with the USRSA and industry manufacturers, the Tennis
Tune-Up Campaign is an ongoing awareness effort to promote the importance of racquet
restringing, while also helping drive consumers to specialty retailers to learn about
tuning-up their game with new equipment.
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MANHATTAN
BALLROOM
MANHATTAN
BALLROOM
FOYER
nd yourself ln Lhe game
Lux-Craft Inc.
B1
B2
B3
B4
B5
B6
B7
B11
B10
B18
B19
B20
B14
B13
B12
B15
B23 B22 B24
B16
B28
B26
B27
B25
B17
B21 B8
B9
T19 T20
T1 T2 T3 T4 T5 T6
T11 T12 T13 T14 T15
T7
T16
T17
T18
T21 T22
T8
T9
T10
B1. ASICS AMERICA
B2. PLAYMATE/METALTEK
B3. adidas
B4. VOLKL/LOTTO
B5. AER-FLO
B6. KINESIO HOLDING COMPANY
B7. INPHORM
B8. PRESTWICK LIMITED
B9. TENNIS MACHINE SALES &
SERVICE
B10. STRING ADVANTAGE
B11. DARTFISH
B12. GAMMA
B13. CENTURY SPORTS
B14. SPORTS TUTOR
B15. BABOLAT
B16. HAR-TRU
B17. HEAD Penn
B18. WILSON SPORTING GOODS
B19. FAST DRY/10-S TENNIS SUPPLY
B20. FROMUTH
B21. HOPARAZZI
B22. ANTIGUA
B23. DUNLOP
B24. DIADORA
B25. PLAYSIGHT
B26. PRINCE GLOBAL SPORTS
B27. ONCOURT OFFCOURT
B28. TENNIS CHANNEL
T1. PROFESSIONAL TENNIS REGISTRY
T2. CALIFORNIA PRODUCTS
T3. PALOMA FINANCIAL
T4. USTA JUNIOR TENNIS
T5. VOICE ACTIVATED SCORE BOARDS
T6. INTERCOLLEGIATE TENNIS
ASSOCIATION
1 Corpus Christi, 117 Executive Center, Hilton Head Is., SC 29928
Phone: 866-686-3036 | Fax: 843-686-3078
Email: info@tennisindustry.org | Web: TennisIndustry.org
Support your industryget involved at TennisIndustry.org
EXHIBITOR LIST
T7. WELCH TENNIS
T8. ZEPP LABS
T9. LUX-CRAFT
T10. ACELON TENNIS STRINGS
T11. TENNIS ON CAMPUS
T12. TGA PREMIER YOUTH TENNIS
T13. THINKLITE
T14. NETKNACKS
T15. COACH YOUTH TENNIS
T16. METHODIST UNIVERSITY PTM
T17. NATIONAL FAMILY TENNIS
CHAMPIONSHIPS
T18. FERRIS STATE
T19. TENNISSOURCE
T20. PLAY YOUR COURT
T21. MY TENNIS LESSONS
T22. USPTA PLAYER
Exhibitor Map
5:15-5:45 p.m.
6 p.m.
7-9 p.m.
10 p.m.
TIA Tennis Forum and TI Hall of Fame, Salon V
The Tennis Show Opens in Manhattan Ballroom
& Lobby Level Grand Reception
Tennis Show Cocktail Party &
Prize Drawings for TTC Attendees
The Tennis Show Ends
The Tennis Show 2014 Schedule of Events, Aug. 24
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The Tennis Show has gone digital, with a Virtual Event Bag that
consists of special offers and printable coupons available to all
Show attendees and others. All Tennis Show exhibitors, plus other
companies and organizations who werent able to exhibit at this years
Show, have the chance to add a special offer to the Tennis Shows
Virtual Bag.
Attendees and contacts will receive an email invitation and link
to visit the Tennis Show Virtual Bag a few days prior to The Tennis
Show. The Virtual Bag will be available to attendees for one month
after The Tennis Show. To visit the Virtual Bag and redeem offers, go
to TennisShow.com.
Check out all of the Virtual Event Bag offers from our show
exhibitors and these companies:
Virtual Event Bag Exhibitors
F i f t h S e t
Te n n i s Te c h
S a n S o l e i l
S c o r e a t H a n d
T h a n k s U S A
. . . A n d O t h e r s
Subject to change
Subject to change
C
ommitment,driveandcommu-
nityengagementarethekeysto
successfortheYonkersTennis
Centeranditsgeneralmanagerand
directoroftennis,SimonGale.
Galeisapassionateadvocateofthe
USTAsYouthTennisformat,which
isgrowingparticipationatYonkers
byleapsandbounds,hesays.This
formatteacheskidstoloveplayingthe
gamethroughgames-basedinstruc-
tion.
YonkersTennisCenterhasevery-
thingright,saysUSTADirectorof
CoachEducation&Develop-
mentKirkAnderson.They
wereamongthersttobe
usingthenewformats
for10andUnderTen-
nis,includingsmaller
courts,lowernets,
shorterracquetsand
softerballs.Theyhave
ahighlytrainedand
qualiedstafwhoare
expertswithyoungsters,
andprovideplentyofop-
portunitiesforkidstoplay
tennis.
AparticipantintheUSTAsTarget
MarketInitiative,YonkersandGale
havefullyembracedthered-orange-
greenballpathwayandareadeptat
keepingkidsonleveluntiltheyare
skilledenoughtoprogress.Yonkers
andSimonaresuperstarswhenit
comestotheROGYpathway,hosting
Youth Tennis
Bringing the
Game to Kids
These people, places and programs are helping
to create the future for our sport.
USTA EASTERN
Doing It Right at Yonkers Tennis Center
PlayDaysandtournaments,andhelp-
ingtodevelopthenextgenerationof
Easternjuniors,saysJulie
Bliss-Beal,USTAEast-
ernsseniordirector
ofcompetitive
tennis.
Galeisa
national
trainerfor
the10and
UnderTen-
nisformat;
hehas
taughtYouth
Tennisatthe
WhiteHouse;he
believestherules
governingcompetition
for10-and-undertourna-
mentsarethemostsignicantthingto
happenintennissincethetie-break.
Fortheseandsomanymorereasons,
itseasytoseewhySimonandtheYon-
kersTennisCenterareYouthTennis
providersuccessstories,saysEastern
ExecutiveDirectorJillFonte.
Bring more kids into the game by hosting a USTA Free Tennis Play Event in September. Visit YouthTennis.com.
I
fAprilGifthaditherway,shed
neverneedtotalkaboutUSTA
Jr.TeamTennis(JTT)again.Not
becauseshedoesntwantto,butbe-
causeinhereyes,theprogram
speaksforitself.Any
parentsorkidswhoex-
periencetheprogram
alwaysseemtoget
hooked,shesays.
Oncepeopleknow
aboutitandgetinto
it,theyreonboard,
anditstaysthatway.
ItsobviousthatGift
hasapassionfortennis,
andthatpassionextendstoJTT.
Lastyear,GiftmovedtoCharleston,
S.C.,andevenat600milesawayfrom
theUSTAMiddleStatesSection,she
continuestogetmoreplayershooked
onJTT,andshecontinuestobeone
MiddleStatesmostdedicatedvolun-
teers.
Theprogramisgrowing,Giftsays.
Imconstantlyonthephonewith
[TennisServiceRepresentative]Cathy
Shaak,workingongettingmoreinter-
estandgettingthewordouttonew
kids.
InhertimewithJTT,Gifthas
becomeamainstayonspeed
dialforparentsandcoaches.
Shehandlesissues,shes
greatwiththekidsandwith
parents,andtakescareof
everythingthatneedstoget
done,saysMiddleStates
JuniorDevelopmentMan-
agerMeghanGoodwin.
Muchofthatcomesfromher
beliefintheprogram,andhowithelps
kidsgrowtheirgames.Giftmakesone
thingclear:nothingbeatsmatchplay.
Whatevertheirlevel,ifthesekids
wanttoplayatthosenextlevels,they
needtheexperienceonthecourt,
shesays.Alotofkidsarentreadyfor
toughtournamentplay,andiftheytry
itanyway,theymayendupleavingthe
sportbecausetheyrenothavingfun.
Ihearitfromothercoachesallthe
time.TheyrerealizingthatJTTgives
playersexperienceonthecourtand
makesthembetterhighschoolplayers.
Playingexperiencecantbereplaced.
Benetsoftheprogramlikeaford-
abilityandateam-basedformatare
majorsellers.JTTisnowavailable
for10andUnderTennis,openingthe
gameuptoabiggerbaseofplayers.
BecauseofApril,morepeoplein
centralPennsylvaniaareplayingten-
nisthaneverbefore,Goodwinsays.
Michael Gladysz
Youth Tennis
USTA MIDDLE STATES
A True Gift to Jr. Team Tennis
reationDepartmentandvolunteering
onlocal,districtandsectionboards,
saysAlannaBroderick,whoworked
withIngramasdirectorofcommunity
tennisdevelopmentfortheUSTAMid-
AtlanticSectionfrom2009to2013.
Shesseless.Shesgenuine.Andshes
givenhopetosomanykidsandparents
bygivingthemthisgameandaplaceto
play.Nicholas J. Walz
USTA MID-ATLANTIC
Ingram Leads a Youth Tennis Boom in D.C.
W
ashingtonD.C.,isacity
lledwithmonuments
builttohonorleadership.
JeriIngram,a43-year-oldsinglemom
borninthenationscapital,follows
thattradition.Workingbehindthe
scenes,Ingramsmissionistobring
tennistotheyouthofthecity.Andshe
isbeyondbusythesedays.
Withtheaidofgrantsprovidedvia
USTAServes,Ingramisoverseeinga
year-longoverhauloftheSoutheast
Tennis&LearningCenter(SETLC)
groundsincluding13state-of-the-
artcourts.SETLCcontinuestovault
youngchildrenandteenstohigher
ground13yearsafteritsopening
in2001,withmorethan5,000kids
receivingtennisinstructionand
academictutoringanddozensearning
collegiatescholarships.
Wehaveourowneducationcur-
riculum,evenputtingitintoaction
duringoursummercamps,says
Ingram.Itscomputerlabtrain-
ing,readingandalsoteam-building
exercises.Tennisteachessomuchto
thekidsandkeepsthemactive,and
thentheclassroomtimereinforces
personalresponsibilityandvalues.
Atthesametime,throughD.C.s
ParksandRecreationDepartment,
Ingrammanages14individualpro-
gramsaspartofhernewestroleas
tennismanagerforthecityofWash-
ingtonD.C.,withastrongfocuson
youth.Shespullinginyoungerkids
fromNJTLsallaroundtheregion
formonthlyPlayDaystoteachthe
fundamentalsofthesport.Herown
daughters,Bailey,8,andBrieana,6,
aretwoofthehundredsofchildren
enjoyingPlayDays.
WithJeri,hereverydayispas-
sioncombinedwithhustle.Naturally,
shesawesomeonthecourtwiththe
players,butshesputsomuchinto
outreachwiththeD.C.ParksandRec-
T
hisisthethirdsummerthat
theDwightDavisTennisCen-
terinSt.Louishasorganized
itsNJTLprogram.Thatrstyear,
JessBatchelor,directoroftennis
developmentatDwightDavis,had
30participants;nowsheexpectsto
haveover70participantsinthe
tenniscenterseight-week
program.
Mostofthepro-
gramsparticipants
comefromBetter
FamilyLife,aSt.Lou-
is-basednon-prot
organizationdedicated
totheprosperityand
growthoftheAmerican
family.In2013,Batchelor
appliedforagrantthroughtheSt.
LouisDistrictoftheUSTA,whichpro-
vided30youngsterswitheightweeks
ofsummercamp.
Theprogramhasalsosuccessfully
reachedbeyondthesummermonths.
InApril,whentheFedCupvisitedSt.
Louis,54NJTLparticipantsattended
aFiredUpForFedCupyouthevent
atDwightDavisandreceivedafree
racquet.Wetoldtheirleadershow
theycanusecautiontapeandsetup
amakeshifttenniscenterwhen
theywanttoplay,Batchelor
says.AlsoduringFedCup,
27youngsterswereag-
bearersandwereableto
seethelikesofSloane
StephensandMadison
Keysupclose.
Whilethebasicsoften-
nisareBatchelorsfocus,
shealsomakessuretospend
timeteachingnutritionand
health.Ifyoustayactive,staytand
keepeatingwell,Itellthemyoucan
continuetoplaysportsliketennisfor
alongtime,shesays.
Theprogramhascontinuedtogrow,
USTA MISSOURI VALLEY
NJTL Program Thrives in St. Louis
andBatchelorhasbigideasastowhere
NJTLineasternMissouricouldgointhe
future.
Amongthoseideasistoobtainamo-
torhomeorRVwhereBatchelorcouldtake
NJTLontheroadtomoreruralcommuni-
tieswheretennismaybelessaccessible.I
wouldlovetosendlotsofnets,lotsofballs
andasmanyprostoplacesthatmaynever
seeatenniscourtuntilitcomestothem.
Andrew Robinson
andhasevenusedGroupontohelppro-
moteYouthTennisprograms.But,says
Dektas,Word-of-mouthisstillthebest
advertising.Tracy Maymon
USTA MIDWEST
Tennis is About Having Fun in Midwest
M
attDektas,directoroften-
nisatFiveSeasons/E.X.
Academy,believeshis10
andUnderTennisprogramisevery-
thing,andthatswhyitsoneofthe
mostsuccessfulintheCincinnatiand
NorthernKentuckyareas.
Growingourgamestartsfromthe
groundup,andasatennisprofession-
alwehavetofocusamajorityofour
timeon10andUnderTennis,Dektas
says.TeachingYouthTennistakes
averyspecialpro.Sometimespros
thinkitisademotion,butIthinkitsa
promotion!Itmeansyouunderstand
psychology,howtokeepthingsfun,as
wellasthetechnicalpartofthegame.
Evenwithin10andUnderTennis,
thereisawidevarietyofskilllevels,
soDektashastailoredhisprogramsto
theneedsofbothbeginnersandmore
advancedplayers.Butallhispro-
gramshaveonecommonthread:All
tennisisaboutfun,hesays.Itsjust
adiferentkindoffunforthesetwo
groupsofplayers.The10-and-under
beginnergroupisaboutgoinghome
andfeelingtheycantrulyplay.That
meanstheyhavetorally;theredballs
allowthemtobesuccessful.Inthe
high-performanceworld,itisabout
thedetails.Theattentiontodetailsis
muchgreater.
AtFiveSeasons,Dektasandhis
teamofprofessionals,juniorhelpers
andparentvolunteershaveworked
tocreateaprogramtointroducethe
gametoyoungchildrenwiththegoal
tohelppreparethemforthenext
levelofplay.Attheconclusionofthe
eight-weeksession,participantsthen
receivediscountstocontinueinsub-
sequentprogramming.
ThenewestYouthTennisprogram
isGradeSchoolLeague.Thegoalis
tocreatenewlifelongplayersbyintro-
ducingtennisinalow-cost,funteam
formatthroughtheschools,Dektas
says.Inadditiontoworkingwitharea
schools,theclubuseslocalbusinesses
U
STANorthernCaliforniais
fortunatetohavemanypro-
vidersthatsuccessfully
runH.I.T.S.(Honesty,In-
spiration,Teamwork
andSportsman-
ship),asix-to
eight-week
programfor
kids10and
underthat
teaches
notonly
thefunda-
mentals
oftennis,
butalso
focuseson
growinga
childscore
values.One
providerinpar-
ticularWatsonville
PoliceActivitiesLeague
(PAL)recentlypartneredwitha
localelementaryschooltorunthe
H.I.T.S.programtoimprovethelives
ofchildrenintheircommu-
nity.
WatsonvillePAL
reliesoneduca-
tional,athletic
andother
recreational
activities
tocement
abond
among
police
ofcers,
recreation
leaders
andyouth.
Theelemen-
taryschool
waslookingfor
waystopromote
ahealthierandmore
activelifestyleforitsstu-
dentsinacitywheremorethanhalf
Youth Tennis
USTA NORTHERN CALIFORNIA
NorCal H.I.T.S. Program a True Hit With Kids
ofthechildrenareoverweight.Tenniswas
aperfecttfortheirafter-schoolsetting.
Thesportisveryapproachableforthekids,
manyofwhomwereexperiencingtennis
forthersttime.
BecauseofPALsH.I.T.S.tennisprogram,
thechildrenbenettedfromlearninga
newteamsportandparticipatinginactivi-
tiesthatwillhelpthemleadamoreactive,
healthylifestyle.And,thankstoaPAL
Foundationgrantthatcoversequipment
andprogramcosts,theprogramisfreeto
theschoolandstudents!
ForWatsonvillePAL,theadditionofthe
H.I.T.S.programisagreatcomplement
tootheractivitiestheysupport,which
includesoccer,golfandmartialarts.
WatsonvillePALisexcitedtoexpand
itsprogrammingtoincludetennis.Weare
alwayslookingfornewprogramstobring
tothecommunitythatencouragesyouth
tobeactive,interactwithpositivementor-
shipandbuildlifeskills,saysPALExecu-
tiveDirectorCorestaSalas.
Brooke Fishel
T
heSiouxFallsTennisAssocia-
tion(SFTA)inSiouxFalls,S.D.,
underthedirectionofCindy
Huether,waslookingforopportunities
togetmorekidsplayingtennis,and
theythought,whatbetterwaythanby
goingbacktoschool?
Withthehelpofthen-USTANorth-
ernTennisServiceRepresentative
ChrisDummermuth,Huethermetwith
JefKrieter,whoisinchargeofbuild-
ingsandgroundsfortheSiouxFalls
SchoolDistrict,andproposedtopaint
36-foottenniscourtlinesonplay-
groundsforeachofthecityselemen-
taryschools.Krieterlovedtheideaand
providedpotentiallocationsandcur-
rentplaygroundlayoutsforeachschool.
HuetherandDummermuththenmet
witheachschoolprincipalandwalked
theplaygroundstoassesspossiblecourt
locations.
Foronly$1,246(USTANorthern
funded$935andUSTANationalfunded
USTA NORTHERN
Painting Lines on Playgrounds in Sioux Falls
thebalance),theSFTAwasabletopaint
2536-footcourtsat17elementary
schools.TheSFTAthenprovidedeach
schoolwithanequipmentpackage,
whichincludedtwomininets,kid-size
racquets,redfeltandfoamballs,and
tennisinstructionbooks.Theyalso
contactedtheschooldistrictsphysical
educationdirectorandoferedtheir
servicestoteachPEclassesattheel-
ementaryschools,visiting13inall.
Whileattheschools,theygaveeach
kidacolorfulwristbandwiththeSFTA
websiteandinformationaboutsum-
merprogramming.Thatsummer,the
citysawadramaticincreaseintennis
programparticipation,whichwasat-
tributedtothepaintingofthelines.
Itwassuchapositive,collabora-
tiveefortonallparts,Huethersays.
ItwasinvaluabletogointothePE
classesandshowtheteachersthat
tenniscouldworkinalargeclass-
roomenvironment.Wealsothanked
theprincipalsforinvestinginsucha
positiveactivityfortheirkids.Itwasa
win-winforeveryone.
Lisa Mushett
Y
outhTennisSanDiego(YTSD)
isbasedattheBarnesTennis
Centerandtheorganizationis
allaboutyoungsters.Whether
theyareelitetourna-
mentcompetitorsor
justbeginningto
playandallthose
inbetweenthere
isasmorgasbord
ofprogramsto
satisfyeveryone.
After-School
Tennis(AST)isa
primeexample.
ASTisan
entry-levelprogram
forelementaryand
middleschoolstu-
dents,saysYTSDExecu-
tiveDirectorKerryBlum.Its
usuallyheldfromSeptemberthrough
May,withsomeexceptionsatyear-
roundschools.Therearevesix-week
sessionsannually,andtheyfeaturethe
10andUnderTennisformat,withlow-
compressionballs,smallerracquets
andshortercourts.
Duringasession,
youngstersreceive
twohoursofgroup
lessonsandplay
aweek.YTSD
supportstheef-
fortbyprovid-
ingequipment
whenneeded,
aswellas
teachertrain-
ing,adminis-
trativesupport
andinsurance,
alongwithspecial
activities,Blumadds.
Programsareconductedin
thesecurityofaschoolenvironment
andinmostcases,undertheguidance
ofaschoolstafmemberwithwhomthe
USTA SOUTHERN
Cash-ing In On Tennis in Fayetteville
C
hrisCashhastaughttennis
acrossthecountry,fromthe
mansionsofBeverlyHillstothe
heightsofDenvertohiscurrent
postinamuchcozierFay-
etteville,Ark.
Atthebeginningof
thisyear,Cashstartedto
buildoneofthebiggest
USTAJr.TeamTennis
programsinthenation.
CenteredinFayetteville,
theprogramattractskids
throughoutNorthwestArkan-
sas.Forhispioneeringwork,Cash
waspresentedthe2013VictorShes-
hunofMeritoriousEducationAward
byUSTAArkansasandnamedPTR
MemberoftheYearforthestate.This
awardispresentedtoaPTRmemberin
theU.S.whohasshowndedicationand
diligenceinpromotingandsupporting
tennisandPTR.Heteachestennisat
WilsonParkfortheFayetteParksand
RecreationDepartmentafterworkingat
theFayettevilleAthleticClub.
Cash,togetherwithassistantsErica
RogersandAndrewAtkinson,has
playedasignicantroleinthe
developmentandimplemen-
tationofJr.TeamTennis
for10-and-underplayers.
Heworkscloselywith
theUSTAArkansasstate
ofceandNorthwestAr-
kansasLocalLeagueCo-
ordinatorSueCordischito
ensurehisplayers,parents,
andallJTTparticipantsgetthe
mostoutoftheprogram.
In2013,Cashmolded10teamsof72
players,withnineofthemadvancing
totheArkansasStateChampionships.
Thatachievementeclipsedallprovid-
ersorfacilitiesinthestate.Atthe
championships,heorganizedaplayer
partyandothersocialactivitiestokeep
hisplayersentertainedwhenthey
werentoncourt.Thisseason,hehas
dramaticallyincreasedparticipation,
USTA SOUTHERN CALIFORNIA
Programs to Satisfy Everyone in San Diego
securing117kidson17teams.
Cashhasearnedthreecertications
inthePTReducationpathway,includ-
ingtheorganizationshighestratingas
agraduateofthePTRMasterofTennis
programincoaching11-to17-year-olds.
Chris Stuart & Ron Ciof
participantsarefamiliar.
ASTwascreatedin1989,and
focusesonbringingtennistounder-
servedpopulationsfromSanYsidroto
Oceanside,Calif.Upto25youngsters
takepartinthetwice-weeklyclasses.
ASTcurrentlyservesover10,000
elementaryandmiddleschoolstu-
dentsannuallythrough100program
classes,Blumsaid.Ofthoseinvolved,
93%receiveneed-basedscholarships.
Lookingahead,Blumofered,
Thoseintheprogramareencour-
agedtocontinueplayingbybecoming
involvedinASTco-edteamleagues
andjuniortournamentsattheBarnes
TennisCenter.Theideaistokeep
challengingtheyoungstersbymaking
tennisinteresting,funandfriendly
andinalow-costsetting.YTSDplans
toexpandtheASTprogrambyadding
moresites,whichprovidemoreop-
portunitiestolearntoplay.
Mark Winters
2014 Guide to Stringing Machines

W
ehaveacomealongwayfromthedays
whenracquetswerestrungbyten-
sioningthestringbyhand,plucking
thestringfortherightpitchandthen
clampingitofbyslidinganawlinto
theholealongsidethefragilestring.Evenwiththeadvance-
mentofmechanicalmachines,andnow,fullycomputerized
machines,twothingsremainthesame:Skillandgoodtools
areessentialforaqualityjob.
Inanytradeorcraft,toturnoutthebestpossiblework,
youmusthaveskillsandtheproperequipmenttogetthejob
doneright.Youmusthavecondenceinyourequipment,and
foraracquettechnician,notoolismoreimportantthanthe
stringingmachine.Nomattertheskilllevelofthetechnician,
anunreliableorinadequatemachinewillresultinalessthan
perfectjob.
Asyouwillseeonthefollowingpagesinourexclusive2014
GuidetoStringingMachines,themachinesaremorevaried
andcomplexthanever.Ranginginpricefromunder$200for
hobbystringerstoseveralthousandsofdollarsfortop-end
professionalmodels,machinestodayhavealotofvariety;
thereseemstobenoendtotheinnovationsandfeatures.
So,howdoyouchoosetherightmachineforyourbusiness?
OurGuideisanexcellentplacetobeginyoursearch,butrst
youneedtoevaluateyourbusinessanddecidewhatyour
needsaresoyoucanndtheperfectmachine.
An Investment in Your Business
Thestringingmachineistheheartandsoulofaracquet
servicebusiness.Purchasinganewmachineshouldalwaysbe
consideredaninvestment.So,tomakeawiseinvestment,you
mustrstassessyourbusiness.
Whatisyourcurrentstringingvolume?Whatisthe
potentialforgrowth?Eveninahigh-volumeshop,aqual-
ity,professionalmachinecanlastfor10yearsormoreif
properlymaintained,soconsiderthereturnoninvest-
mentoveraperiodoftime.
Buythebestmachineyoucanafordandonethat
makessenseforyouroperationandvolume.
Choose a Machine to Fit Your Needs
Ispriceanindicatorofquality?Notalways.Theyouget
whatyoupayforadageholdssometruthwithstring-
ingmachines,butyouneedtolookcloselyatthevarious
featuresofthemachinesandcomparethemtohowyou
willuseit.Forexample,ashopwithseveraltechnicians
ofvaryingheightmayputaquickandeasyheightadjust-
mentfeatureasveryimportant,whileaone-manshop
mayviewthisfeatureasalowpriority.Youwillseethat
ourchartsbreakdowneveryfeaturetomakecomparisons
easy.
Makealistoffeaturesthatareimportanttoyouand
thenprioritizethem,thenlookatmachinesthatbestmeet
yourneeds.Withyourchoicesnarrowed,nowisthetime
tolookatprice,after-salesserviceandotherfeatures.
After-salesserviceisveryimportantandoften
overlooked.Lookatthewarranty.Howlongisit?Whats
covered?Howarerepairshandled?Afterthewarranty
period,canyoustillgetthemachineserviced?Whatisthe
normalturn-aroundtime?Mostbusinessescantaford
fortheirmachinetobeoutofcommissionforverylong.
Carefulanalysisbeforeyoubuywillleadtoamaximum
returnonyourinvestmentandwillpaydividendsfor
yearstocome.
Business
Assessment
Our annual Guide to Stringing
Machines makes it easy to compare
features and choose the perfect
machine for your business.
By Bob Patterson
www.tennisindustrymag.com www.tennisindustrymag.com 38 TennisIndustry August 2014
Alpha 800-922-9024 info@alphatennis.com
Pioneer DC Plus $489 5 x x x x x x x x x x x x x x x x x x x x x
Revo 4000 $679 5 x x x x x x x x x x x x x x x x x x x x x x x x x x x
Axis Pro $799 5 x x x x x x x x x x x x x x x x x x x x x $15 x x x x x x x
Apex Plus $1,299 2 x x x x x x x x x x x x x x x x x x x x x x $15 x x x x x x x
Ghost $2,495 2 x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x
Babolat 877-316-9435 www.babolat.com
Sensor $5,795 5 x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x
Sensor Expert $8,500 5 x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x 1
Star 5 $3,695 3 or 5 x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x
Gamma 800-333-0337 www.gammasports.com
X-2 $179 Life x x x x $119 x x x x x x x x x x x x x x $29 x x x x x x x
Progression 200 $174 Life x x x x x x x x x x x x x x x x x $29 x x x x x x x
Progression 602 $369 5 x x x x $119 x x x x x x x x x x x x x x $29 x x x x x x x
X-6 $379 5 x x x x $119 x x x x x x x x x x x x x x $29 x x x x x x x
Progression 602 FC $499 5 x x x x $119 x x x x x x x x x x x x x x x $29 x x x x x x x
X-6 FC $509 5 x x x x $119 x x x x x x x x x x x x x x x $29 x x x x x x x
Progression ST II $749 5 x x x x $119 x x x x x x x x x x x x x x x x x x $29 x x x x x x x x x
X-ST $759 5 x x x x $119 x x x x x x x x x x x x x x x x x x $29 x x x x x x x x x
Progression Els $1,169 5 x x x x $119 x x x x x x x x x x x x $35 x x x x x x x x x x x $29 x x x x x x x x x
X-Els $1,179 5 x x x x $119 x x x x x x x x x x x x $35 x x x x x x x x x x x $29 x x x x x x x x x
5003 w/6pt QM System $979 5 x x x x x x x x x x x x x x x x x x x x x x $29 x x x x x x x x x
5003 w/6pt QM SC System $1,079 5 x x x x x x x x x x x x x x x x x x x x x x $29 x x x x x x x x x
5003 w/2pt SC System $1,179 5 x x x x x x x x x x x x x x x x x x x x x x $29 x x x x x x x x x
6004 w/6pt SM SC System $1,349 5 x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x
6004 w/2pt SC System $1,349 5 x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x
5800 Els w/6pt QM System $2,249 5 x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x
5800 Els w/6pt QM SC System $2,349 5 x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x
5800 Els w/2pt SC System $2,449 5 x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x
6900 Els w/6pt SM SC System $1,949 5 x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x
6900 Els w/2pt SC System $1,949 5 x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x
8800 Els w/6pt SM SC System $3,399 5 x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x
Klipper USA 800-522-5547 www.klipperusa.com
Klippermate $159 Life x x x x $115 x x x x x x x x x x x x x x x x x x 2
Klippermate Badton $179 Life x $115 x x x x x x x x x x x x x x x x x x 2
280-CS $245 10 x x x x $115 x x x x x x x x x x x x x x x x x x 2
440-CS $445 10 x x x x $115 x x x x x x x x x x x x x x x x x 3
PACIFICNorthAmericaLLC, Bradenton 941-795-1789 www.pacic.com(or) usainfo@pacic.com

Digital DX8 $9,995 2 x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x $895 x x x x
Digital 700 $7,995 2 x x x x x x x x x x x x x x x x x x x x x x x x x x x $45 x x x $395 x x x x
Tronic DX6 $6,495 2 x x x x x x x x x x x x x x x x x x x x x x x x $795 x x x x
Prince 800-283-6647 www.princetennis.com
Neos 1000 $1,099 3 x x x x x x x x x x x x x x x x x x x x x x x
Neos 1500 $1,299 3 x x x x x x x x x x x x x x x x x x x x x x x x x x x
Prince 5000 $3,499 3 x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x 4
Stringway 800-922-9024 www.alphatennis.com
M100 - O92 - TH $767 10 x x x x x x x x x x x x x x x
M100 - O92 - T98 $962 10 x x x x x x x x x x x x x x x
M100 - O92 - T92 $1,058 10 x x x x x x x x x x x x x x x
ML100con - O92 - TH $846 10 x x x x x x x x x x x x x x x x
ML100con - O92 - T98 $1,041 10 x x x x x x x x x x x x x x x x x x
ML100con-O92 - T92 $1,137 10 x x x x x x x x x x x x x x x x x x
ML120con - O92 - T98 $1,179 10 x x x x x x x x x x x x x x x
MS 200con T98 $1,394 10 x x x x x x x x x x x x x x x x x x x x
Stringing Machines on the Market
Model Price Warranty
(MSRP) (years)
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www.tennisindustrymag.com www.tennisindustrymag.com August 2014 TennisIndustry 39
Alpha 800-922-9024 info@alphatennis.com
Pioneer DC Plus $489 5 x x x x x x x x x x x x x x x x x x x x x
Revo 4000 $679 5 x x x x x x x x x x x x x x x x x x x x x x x x x x x
Axis Pro $799 5 x x x x x x x x x x x x x x x x x x x x x $15 x x x x x x x
Apex Plus $1,299 2 x x x x x x x x x x x x x x x x x x x x x x $15 x x x x x x x
Ghost $2,495 2 x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x
Babolat 877-316-9435 www.babolat.com
Sensor $5,795 5 x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x
Sensor Expert $8,500 5 x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x 1
Star 5 $3,695 3 or 5 x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x
Gamma 800-333-0337 www.gammasports.com
X-2 $179 Life x x x x $119 x x x x x x x x x x x x x x $29 x x x x x x x
Progression 200 $174 Life x x x x x x x x x x x x x x x x x $29 x x x x x x x
Progression 602 $369 5 x x x x $119 x x x x x x x x x x x x x x $29 x x x x x x x
X-6 $379 5 x x x x $119 x x x x x x x x x x x x x x $29 x x x x x x x
Progression 602 FC $499 5 x x x x $119 x x x x x x x x x x x x x x x $29 x x x x x x x
X-6 FC $509 5 x x x x $119 x x x x x x x x x x x x x x x $29 x x x x x x x
Progression ST II $749 5 x x x x $119 x x x x x x x x x x x x x x x x x x $29 x x x x x x x x x
X-ST $759 5 x x x x $119 x x x x x x x x x x x x x x x x x x $29 x x x x x x x x x
Progression Els $1,169 5 x x x x $119 x x x x x x x x x x x x $35 x x x x x x x x x x x $29 x x x x x x x x x
X-Els $1,179 5 x x x x $119 x x x x x x x x x x x x $35 x x x x x x x x x x x $29 x x x x x x x x x
5003 w/6pt QM System $979 5 x x x x x x x x x x x x x x x x x x x x x x $29 x x x x x x x x x
5003 w/6pt QM SC System $1,079 5 x x x x x x x x x x x x x x x x x x x x x x $29 x x x x x x x x x
5003 w/2pt SC System $1,179 5 x x x x x x x x x x x x x x x x x x x x x x $29 x x x x x x x x x
6004 w/6pt SM SC System $1,349 5 x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x
6004 w/2pt SC System $1,349 5 x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x
5800 Els w/6pt QM System $2,249 5 x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x
5800 Els w/6pt QM SC System $2,349 5 x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x
6900 Els w/6pt SM SC System $1,949 5 x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x
6900 Els w/2pt SC System $1,949 5 x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x
8800 Els w/6pt SM SC System $3,399 5 x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x
Klipper USA 800-522-5547 www.klipperusa.com
Klippermate $159 Life x x x x $115 x x x x x x x x x x x x x x x x x x 2
Klippermate Badton $179 Life x $115 x x x x x x x x x x x x x x x x x x 2
280-CS $245 10 x x x x $115 x x x x x x x x x x x x x x x x x x 2
440-CS $445 10 x x x x $115 x x x x x x x x x x x x x x x x x 3
PACIFICNorthAmericaLLC, Bradenton 941-795-1789 www.pacic.com(or) usainfo@pacic.com

Digital DX8 $9,995 2 x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x $895 x x x x
Digital 700 $7,995 2 x x x x x x x x x x x x x x x x x x x x x x x x x x x $45 x x x $395 x x x x
Tronic DX6 $6,495 2 x x x x x x x x x x x x x x x x x x x x x x x x $795 x x x x
Prince 800-283-6647 www.princetennis.com
Neos 1000 $1,099 3 x x x x x x x x x x x x x x x x x x x x x x x
Neos 1500 $1,299 3 x x x x x x x x x x x x x x x x x x x x x x x x x x x
Stringway 800-922-9024 www.alphatennis.com
M100 - O92 - TH $767 10 x x x x x x x x x x x x x x x
M100 - O92 - T98 $962 10 x x x x x x x x x x x x x x x
M100 - O92 - T92 $1,058 10 x x x x x x x x x x x x x x x
ML100con - O92 - TH $846 10 x x x x x x x x x x x x x x x x
ML100con - O92 - T98 $1,041 10 x x x x x x x x x x x x x x x x x x
ML100con-O92 - T92 $1,137 10 x x x x x x x x x x x x x x x x x x
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Tecnibre 888-301-7878 www.tecnibreusa.com
TF-6000 $6,500 2 x x x x x x x x x x x x x x x x x x x x x x x x x x x x
Ergo Pro (Pro Select) $7,500 3 x x x x x x x x x x x x x x x x x x x x $650 x x $500 x x x x $300 x x x x 5
Ergo Touch $10,000 3 x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x 6
TOURNA 800-554-3707 www.uniquesports.us
600-ES $1,695 2 year X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X
300-CS $795 2 year X X X X X X X X X X X X X X X X X X X X X X X X X
Wilson 800-272-6060 www.wilson.com
Baiardo $6,000 3 or 5 x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x 7
WiseUSA 888-836-7466 www.tennishead.com
2086 Professional Electronic Tension Head $595 2 x x x x x x x x x x x x $39.95 x x x x x x x 8
Yonex 800-449-6639 www.yonexusa.com
ES5 Pro Tech $6,999 3 x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x 9
Stringing Machines on the Market
5 - Electric Stand $850, Customizable Machine Color $500,
Customizable Stand Color $150. Note 2: Pro Becomes Pro Select if one
or more of the following upgrades are added (Dual Swivel Single Action
Fixed Clamps $500, String Measurer $300, Multilingual Touchscreen
Display $650, Electric Turntable Lock $500)30 - Smart Fast Battery
Upgrade $45
6 - Electric Turntable Lock - Upgrades Available (Electric Stand $850,
Customizable Machine Color $500, Customizable Stand Color $150)
7 - Multilingual touchscreen display, Dual roller ergonomic clamps, Automated motorized height adjustment, Adjustable turntable tilt,
Motorized height adjustment for mounting/mains/crosses, Customizable with memory for up to six stringers, Angled stand for more leg
room, Manager's security settings, Self guiding puller head, Logs string pulls by user, tension jaw plate limiting screw, Visual tension
notication, Cross tension +/- by percentage, Ability to recalibrate to factory settings, Mobile phone well,Pop out plug for quick clamp
base removal, modular construction, 3-D Turntable Rotation, now ships with tool tray extenders to increase storage capacity 2.5 times,
racquetball billiard adapters available upon request NOTE: Machines purchased after 06/01/2014 will have upgraded puller head and
clamp base levers with increased durability.
Model Price Warranty
(MSRP) (years)
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Tecnibre 888-301-7878 www.tecnibreusa.com
TF-6000 $6,500 2 x x x x x x x x x x x x x x x x x x x x x x x x x x x x
Ergo Pro (Pro Select) $7,500 3 x x x x x x x x x x x x x x x x x x x x $650 x x $500 x x x x $300 x x x x 5
Ergo Touch $10,000 3 x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x 6
TOURNA 800-554-3707 www.uniquesports.us
600-ES $1,695 2 year X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X
300-CS $795 2 year X X X X X X X X X X X X X X X X X X X X X X X X X
Wilson 800-272-6060 www.wilson.com
Baiardo $6,000 3 or 5 x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x 7
WiseUSA 888-836-7466 www.tennishead.com
2086 Professional Electronic Tension Head $595 2 x x x x x x x x x x x x $39.95 x x x x x x x 8
Yonex 800-449-6639 www.yonexusa.com
ES5 Pro Tech $6,999 3 x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x 9
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8 - Adapter available for drop weight machines ($25), Adapter available for Gamma machines ($25)
9 - Peripheral Acccessory Platform, Lighting, Mobility System with Wheel Lock, 3-D Turntable Rotation
Seating New Grommets

Heres the technique I use to get a
grommet into the hole in a racquet
when replacing a grommet strip:
Take a 3/8-inch bolt or something
cylindrical. If you use a bolt, cut off
the hexagonal end. Drill a hole the
size of a tennis string in the middle
of the cylinder. Take a 2-foot piece of
polyester string and slip it through
the hole in the cylinder. Tie a knot on
the end of the string. Slide the string
into the hole of the grommet that
won't seat and pull it until the grom-
met seats. Leave the cylinder on the
outside of the racquet.
It is also helpful to heat the grom-
met strip with a hair dryer.
5 sets of Wilson Super Spin 16 to:
Ronald Condio, Ashville, NY
Editors note: If the grommet barrel
is not aligned with the hole, you can
deform the grommet permanently,
especially if you over-heat the grommet
material beforehand.
Stringing a Head Crossbow

I recently was asked to string a Head
Crossbow. The owner had lost the
adaptor that I needed to avoid dent-
ing the frame with my Prince Neos
(two-point mounting) stringing
machine. In fact, the Head website
gravely informed me that use of the
adaptor was mandatory.
After spending a while searching
my kitchen and garage tools in the
hopes of finding a substitute gadget
to spread the pressure load, I was
just about to give up when I noticed
the curve on the handles of the pliers
lying in my tray. The result is pictured
below and I was able to string the rac-
quet with no denting of the frame. Not
a very elegant solution, but it works!
5 sets of Babolat RPM Dual 16 to:
Susan Kimball, Oak Bluffs, MA
Better Grip When Tying Off
When tying off a knot, theres always
the danger of your gripper slipping
off the string during the process and
slamming you in the face. This is espe-
cially true with stiff string.
So I twirl the string around the end
of my pliers first. I get great leverage,
a much better feel for the tension of
pulling the knot and no danger of a
right hook to the jaw!
5 3-packs of Tourna Grip Original to:
Terry Boyle, Highlands Ranch, CO
String Storage Bags
If you live in a high humidity area
and string natural gut hybrid setups,
consider using your kitchen vacuum
sealer and storage bags to seal and
store unused half sets of gut until
needed. Besides the larger countertop
models, there are also battery-pow-
ered vacuum sealing systems at a very
reasonable price.
Using such a system vacuum-seals
the leftover gut string similar to the
original, vacuum-sealed factory
packages, thus preventing humidity
or moisture compromise.
In addition to plastic bags, I might
also add that you can use Ball can-
ning jars with a vacuum sealer that
utilizes an appropriately sized jar lid
cover and store multiple half sets of
string in a single container. Keeps
everything nice and dry indefinitely.
5 sets of Head Sonic Pro Edge 16 to:
John Hempel, Tucson, AZ
Easier Grommet Removal
Sometimes grommet strips can
initially be hard to pry away from
the frame. To assist the separation, I
have found a "cell phone repair tool"
handy. This tool is usually used to
open up a smartphone for repair.
I insert this tool between the
grommets and frame, and loosen
the grommet from the frame. Best
results are achieved when the grom-
mets are loosened around the entire
head of the racquet. Once the grom-
mets are loosened from the frame,
you can use your favorite method to
fully remove the grommets.
These "cell phone repair tools" are
made of plastic, and will not scratch
the frame when used in this way.
They are inexpensive and readily
available online.
5 sets of Luxilon Savage White 127 to:
Alexander Maroudis, Lexington, KY
Greg Raven
Tips and Techniques submitted since
1992 by USRSA members and ap-
pearing in this column have all been
gathered into a searchable database
on www.racquettech.com, the official
member only website of the USRSA.
Submit tips to: Greg Raven, USRSA,
PO Box 3392, Duluth, GA 30096 or
email greg @racquettech.com.
Readers' Know-How in Action
Tips and Techniques
N
ovember 11, 2010: my 18th
birthday, the day I signed my
National Letter of Intent, and
the day I could officially call myself a
Division 1 collegiate athlete.
Growing up an only child in Al-
pharetta, Ga, my parents ensured I tried
just about every sport possible. After
sixth grade, I realized my passions lay
on the volleyball and tennis courts, so I
competed in those two sports in middle
school and high school.
The thought of taking on college aca-
demics while playing two sports crossed
my mind, but I knew if I wanted to com-
pete at the highest level, I would have
to make a decision between volleyball
and tennis. I ultimately chose tennis be-
cause its a sport I can enjoy for the rest
of my life. The people around the sport
as well as the individual yet competitive
aspect of the game helped in my deci-
sion, too. I consider my coach, who Ive
trained with since age 9, a second father,
and hes one of the many reasons why
Ill stay in and around tennis for years
to come.
As a college athlete, the glory I felt
after committing to play subsided the
second I stepped onto the court for my
first practice in August 2011. I realized,
for the next four years, I was not only
attending college as a student, but I also
had a coach and teammates to hold me
accountable for just about everything.
Practices, conditioning, team meetings
and study hall would consume my free
time, and the other hours of the day
would be dedicated to studying, eating
and hopefully catching up on sleep. I
was proud, however, knowing I was in
the 3 percent of individuals with a Divi-
sion 1 college athletic scholarship.
It took about two weeks to figure out
a normal routine of tennis, academics,
and social life. I spend about 90 percent
of my time in athletic clothes, but I
love the looks I get when classmates
read my shirt and realize I compete for
their school. I will always be proud to
represent my schools athletic program
on and off the court.
I worked for over a decade through
sweat, injuries and tears for this. Nights
of little to no sleep turned into days of
workouts before school and practices
after. Party and dinner invitations
ended up being thrown away because of
a grueling tournament schedule, even
during off season. In college, I soon
found out there is never an off-season.
When Im not traveling for tourna-
ments and matches, Im in the gym or
on the court practicing. During summer
breaks, I gave up traveling opportuni-
ties to go home, train with my coach,
and take a few summer classes. But the
glory of the sport came after I realized
my sacrifices would lead to victories.
Spending so much time with tennis
gave me a new appreciation for coaches
and professionals at all levels. Coaches
deal with countless behind-the-scenes
issues and conflicts just to ensure their
teams will have flawless reputations
and winning records. The time and
energy they spend developing strate-
gies, practice plans and budgeting is
often taken for granted by many, but
not by me.
As I enter my senior year, Im so hap-
py that I decided on a profession that
will allow me to spend time around the
tennis and sports industries, and I plan
to join ALTA and USTA leagues after
graduation. Pursuing sports marketing
and journalism will allow me to always
be around tennis and continue being a
part of this incredible community. The
friends I have made around tennis, as
well as the connections and relation-
ships that have developed, I will cherish
for a lifetime. And I even enjoy coach-
ing on the side during summer break.
After years of competing for my own
personal victories, I appreciate the
team aspect college tennis provides.
We win together, lose together, make
mistakes together, tackle each others
personal issues together, and work
through the bad and celebrate the great
together. I cannot think of a better
feeling than earning a point toward my
teams ultimate score and eventually
triumphing over our opponent.
I am forever grateful that I am able to
play what I consider the greatest sport,
for a team that I consider family.
Team Building
A college senior says going from playing for herself to
playing for her Division 1 team has given her a new
appreciation for the sport, and career goals shes excited
to pursue. By Jordana Klein
Your Serve
Georgia Southern University
tennis team member Jordana
Klein, from Alpharetta, Ga.,
will be a senior this fall ma-
joring in journalism.
We welcome your opinions. Please email
comments to TI@racquetTECH.com.
The friends I have made
around tennis, as well
as the connections and
relationships that have
developed, I will cherish for
a lifetime.
46 CEOs Message
48 Past Presidents Message
52 USPTA News
Read more articles online at www.ADDvantageUSPTA.com
54 Tennis Teachers Conference
58 Career Development
60 Member News

On the cover: Join USPTA Pros in New York for the Tennis Teachers Conference, Aug.
22-25. Read more on Page 54.
Departments:
Inside this issue
USPTA Returns Down
Under in 2015 53
Never too Soon to Plan
for Your Future 50
Industry Connections
by John Embree
CEOs Message
46 www.ADDvantageUSPTA.com
A
tthetimeofmyhiringmore
than20monthsago,Imadea
commitmenttotheBoardthat
Iwouldbeveryvisiblewithin
theindustry.PartofcorepillarNo.4of
thestrategicplantobemorestrongly
alignedwithalliedorganizations
requiredthatImakeaconcentratedef-
forttoattendindustryfunctions,division
conferences,associationmeetings,etc.
Itisnosecretthatinordertonurture
relationshipswithindustrypartners,one
cannotdoitfrombehindadesk.
Oneofmystatedgoalswastoattend
everydivisionconferenceatleastonce
withinthefirsttwoyearsofcomingon
board.Iwasabletoattendsevendivision
conferencesthisyear.Couplethatwith
thesevenconferencesthatIattendedin
2013,andIwillhavebeentoallbutthree
divisionconferencesthusfar.Because
ofconflictingdateswithotherfunc-
tions,thisattempttogettoall17within
24monthswillunfortunatelyfallabit
short.Nonetheless,Ilookforwardto
visitingNorthern,SanDiegoandPacific
Northwestin2015.
Ihavesoenjoyedtheinteractionwith
theleadershipofeachdivisionalong
withtheopportunitytohearfirsthand
theconcernsanddesiresofourgeneral
membership.Havingthatface-to-face
connectionisessentialinordertopro-
motethestrategicdirectiontheassocia-
tionistakingandtogetsupportforthe
variousinitiativesthatwearepursuing.
Thereisabsolutelynosubstituteforhav-
ingone-on-oneconversationswithour
rank-and-fileprofessionals.
Besidesbuildingtrustandconfidence
withinourownassociation,Ihavebeen
onamissiontocreatelastingrelation-
shipswithmanyaffiliatedorganizations
thathaveavestedinterestintennis.
Recently,Iwaspartofapaneldiscussion
fortheDistinguishedClubsoftheWorld,
hostedbyBoardRoommagazineandthe
CMAAinBocaRaton,Fla.,for65ofthe
finestclubsinthecountry.Thispanel
includedtheCEOofthePGAofAmerica,
theCEOoftheGolfCourseSuperinten-
dentsAssociation,andCMAACEOJim
Singerling,andwediscussedindustry
effortstogrowtennisandgolfalongwith
whattheclubofthefuturewilllooklike
inthenextfiveto10years.Theveryfact
thattennishadavoiceinthisone-day
eventwasatestamenttohowimportant
clubsviewtennisattheirfacilitiesand
therolethatUSPTAProfessionalsplayin
fosteringclubactivities.
Speakingofpanels,Iwasdelightedto
attendboththeTIAFu-
tureofTennisSummit
inIndianWells,Calif.,
inMarchalongwiththe
TIAsTennisOwners
andManagersConfer-
enceinCharleston,S.C.,
inApril.Ateachevent
Iparticipatedinpaneldiscussionsad-
dressingtheimportanceofcontinuing
educationandtheeffortsthatouras-
sociationisdedicatingtoelevatingthe
standardsofourprofessionals.
Itwasalsoverygratifyingtohave
beeninvitedtoserveontwocriticaltask
forcestoaddressspecificchallenges
facedbytheUSTAandITA.Withre-
specttotheITA,Ispentthepastseveral
monthsservingonaSteeringCom-
mitteefocusingonthecollegematch
formatandwhatcollegetenniswilllook
likebeginninginthefallof2014.Itwas
apleasuretoofferanalternativeper-
spectiveonwhatcollegetennisneeds
todotobecomemorerelevanttotheir
schoolathleticprogramsandhowto
drivemorepublicinterestinthesport.
Inaddition,Iwasaskedtobeapart
oftheUSTAAdultImplementation
TaskForcetoanalyzewhatcanbedone
torecruitandretainmillennials(18
to34agegroup)intotenniswithre-
visedtournamentformats,entry-level
programsforbeginnersandacreative
leaguestructurethatwouldencourage
greaterparticipationinthefuture.The
USTAfacesasimilarplightofaging
membershipwiththebabyboomers
whohaveforsolongbeenthebackbone
ofleaguesandtournamentplay,but
whoaresoontobeagingoutwithfewer
youngadultsgettingintothegame.
Iattendedmyfirstboardmeetingof
theInternationalTennisHallofFame
andwitnessedtheinductionproceed-
ingsofsomanygreats,includingourvery
ownmember,Nick Bollettieri.Whatan
honoritisformetohavebeeninvitedto
servewiththisprestigiousgroupofbusi-
nessleadersandtennislegends.Having
visibilityonthisreputableboardisgreat
forourassociation.
Finally,Iview
highschoolcoaches
associationsaslow-
hangingfruitto
messageaboutthe
valueofourcertifi-
cationandwhythey
shouldencouragetheirstudent-athletes
toconsidertennisteachingasanaspira-
tionalcareerchoice.Iattendedthreehigh
schooltenniscoachesassociationconfer-
encesinDecember,February,andMarch.
AndinMay,IpresentedtheUSPTAstory
toatownhallgatheringofprosinMil-
waukee,andthentoallofthedirectors
withinTennisCorporationofAmerica
fromacrossthecountryandtoalarge
staffofanindoorclubinChicago,manyof
whomwerenotcertifiedwhatsoever.
TheUSPTAisbeingrecognizedasa
valuableentitywithinourindustryand
bringssomuchcredibilitytoanysubject
matterthatistennisrelated.TheUSPTA
isanorganizationthatdeservestobe
ontheforefrontofallthingsintennis.
Wearebuildingareputationthatwill
undoubtedlyaddtoourstrengthandrel-
evanceforaprosperousfuture.
OnethingthatIcanpromiseaslong
asIsitinthisseat:Iwillcontinuetobea
roadwarriorspreadingthenewsabout
theUSPTAandsellingourorganization
bothinsideourownwallsandtotheout-
sideworld.Thereissomuchgoodhap-
peningforusandtheindustry.Ourfuture
isbright.Thanksforentrustingmeto
leadthecharge;Itakemyresponsibilities
seriously.Ilookforwardtoseeingmanyof
youonmyfuturetripsintothefield.h
The USPTA is being recognized
as a valuable entity within our
industry ... We are building a
reputation that will undoubtedly
add to our strength and relevance
for a prosperous future.
TM
C
M
Y
CM
MY
CY
CMY
K
TennisIndustry_March-BryansFinal.pdf 1 3/28/14 10:47 AM
This is Your Trade Association
by Tom Daglis
Past Presidents Message
A
tradeassociationexistswhen
peopleoflikemindscome
togetherforacommonpur-
pose.Thatpurposeisusually
definedas:providingassistanceand
improvingstakeholderscareerpaths,
goalsandlivelihood.
USPTAhasrecentlytakenahard
lookatitsexistenceanddetermined
thatwecanimproveourorganization
fortheindividualmemberinsuchareas
as:professionalism,careers,contacts
andcredibility.
InBestPracticeGuidefortheMod-
elTradeAssociations,authorStuart
Beanoutlineskeyareasofconcentra-
tionthatIfindtobeappropriateand
necessaryapplicationsforUSPTA.
1. Effective Isthereaclearbusi-
nessplanandstrategyforsuccess?
Istherefinancialresponsibilityto
themembership?Isthereimproved
qualityofservicestothemember-
shipwhileminimizingcosts?
2. Legitimate Isthegoverningcoun-
cilagoodcross-sectionofthemem-
bershipandaretheyinvolvedin
processes?Istherefairandadequate
representationofmemberswhode-
pictbothlargeandsmalloperations,
products,andservices?
3. Progressive Istheassociation
preparedtoworkwithnon-mem-
berswhereappropriateandwith
otherassociationsinalliedsectors
onmattersofjointconcern?Are
appropriatelinksformedwithother
representativebodiestoensure
thatservicesaresuppliedtoits
memberswiththeminimumofdu-
plication,andinthemosteffective
manner?
4. Services Isthereapromotion
ofgoodpublicrelationsandcom-
munications?Aremarketingop-
portunitiespromoted?Istraining
andeducationpromoted?Isthere
involvementwithinnovationand
technologytransfer?
5. Essential Isanalysisdoneonthe
sectorsprofitabilityandcompeti-
tiverequirements?Isactiontaken
toaddressweaknessesandbuildon
strengths?Isthereorganizationof
competitiveimprovementprograms
suchasbenchmarkingtospreadbest
practicesandsupplychaininitia-
tives?Istherecontinuedpromotion
ofapositivepublicimageoftheas-
sociationsproductsandservices?
Theseareasofconcentrationoutline
successfultradeorganizationoperating
standards.USPTAhasbeguntoeffec-
tivelyuseourcollectivemembership
datatoenhanceourexistence.Ithas
becomeimperativetoanalyzedatathat
willgiveusthecontinueddirectionwe
needtobuildourassociationandthis
isaccomplishedbystudyingtrendsand
adaptingindustrychangestohelpus
stayrelevantandproductive.
USPTAisyourtradeassociationand
isworkingonyourbehalf.h
USPTA Benets
Never too Soon to Plan for Your Future
Why you need a supplemental retirement plan
U
SPTAannouncedattheend
oflastyearanewvendor-
supported,supplemental
retirementprogramforPro-
fessional-levelmembers.
VendorssuchasPrince,
NetKnacks,Nike/Fromuth
andHop-a-Razziaremak-
ingvoluntarycontribu-
tions(basedonqualifying
purchases)toasupple-
mentalretirementplan.
Arecentquestionby
oneoftheUSPTAmem-
berswas,Ialreadyhavea
401(k)atmyclub.Whydo
Ineedasupplementalre-
tirementplan?
In1960,themagic
numberthatfinancial
plannersweretoutingthat
peopleneededtosavefor
asecureretirementwas$1
million.Timeshavechanged.Tohave
thesamepurchasingpoweras$1mil-
lionin1960,youneedtohavesaved$8
millionbyretirement.
Longevityhasbecomebothabless-
ingandacurseforthosenearingretire-
menttoday.Wearelivinglongerinre-
tirementthaneverbefore,butwithout
sufficientassets(andanincomeplanto
governtheirdistribution),manywho
enterretirementwillfacetheharshre-
alitythattheirincomewilltimeout
beforetheydo.
Todaysretireeswilllive,onaver-
age,20to25yearsinretiremental-
mostathirdofyourlifetime.Andeven
atamodest3percentinflation,the
costoflivingdoublesevery24years.
Soforthoseenteringretirement,
theyllneedtwicethemoneyin24
years,justtomaintaintheircurrent
standardofliving.
Andthatdoesnttakeintoaccount
diminishinghealthissuesthatrequire
additionaldollars.
Forthosewhoarenotyetnear
retirement,theneedtohaveasmany
sourcesofincomeaspossibletotap
inretirementhasneverbeenmore
crucial.Considerthatnearlyhalfof
todaysretireeshaveless
than$50,000insavings
spellsfinancialdisaster
andshouldbeawake-up
callforthosewhostillhave
severalyearstosave.
Considerduringatypi-
calworkingcareerof40
years,apersonmakingonly
$25,000ayearwillearn$1
millionintheirworking
lifetime.Andforthoseof
uswhoearnsubstantially
more,wecouldseeour
earningspotentialsignifi-
cantlyhigher.Buttheim-
portantquestionweallface
aswegetolderisthis:
Howmuchofwhatwe
earnedduringourlifetimedidweset
asidefortomorrow?
Everyfinancialdecisionisaspend-
ingdecision,saysJohnTerry,Presi-
dentofHighStreetAssetManagement,
amanagedmoneyfirminHotSprings,
Ark.Weallhaveafinitenumberof
dollarstospendatanypointduringour
life.Weeitherspendallthosedollars
today,orsetsomeasidetospendto-
morrow.Sowe
reallyarent
saving,weare
choosingto
deferspending
untilafuture
date.
Terry
wentonto
notethatstudiesshowthatthevast
majorityofAmericanstendtospend
most,ifnotall,oftheirincomewith
nothoughtfortomorrow.Theeasy
creditcultureinwhichwelivealso
makesitfartooeasytospendtomor-
rowsmoneytoday,withoutconsider-
ingthelong-termimplicationsofnot
havingenoughmoneytolivefor20to
25yearswhenworkingmaynotbean
option.
TheUSPTARetirementGold+
supplementalretirementplanprovides
USPTAProfessionalstheopportunity
tosupplementtheirexistingretire-
mentplans,creatingadditionalincome
sourcestobeusedinthefuture.And
forthosewhohaveyettostartaretire-
mentprogram(oroneisntoffered
throughtheirlocalclub),itsaunique
chancetobegintoputdollarsawayfor
futurespendingneeds.
Becauseofthevoluntaryvendor
contributions,qualifyingUSPTAPro-
fessionalswhoarepurchasingprod-
uctsfortheircustomersarebenefiting
twicefromthosepurchases.First,from
thecommission(ormarkup)earned
onthesaleoftheseproductstoyour
clubmembers.Secondly,USPTAmem-
bersbenefitfromtheadditionaldollars
beingcreditedtoyourUSPTARetire-
mentGold+supplementalretirement
accountbythesevendors.
USPTAmembersalsobenefitfrom
havingaccessto,andtheabilitytoask
questionsof,knowledgeablefinancial
professionalswhocanansweryourfi-
nancialquestions,analyzewhatyoure
currentlydoinganddiscussyour
specificsitua-
tionoffering
guidanceand
recommenda-
tionsalong
theway.
Formore
information,
ortosignup
fortheUSPTARetirementGold+sup-
plementalretirementprogram,please
visitusptaretirement.com.
Havingasupplementalretirement
plancanmeanthedifferencebetween
thrivinginretirement,ratherthan
simplysurviving.h
On Court with USPTA Celebrates
100th Episode on Tennis Channel
USPTA News
I
nhonorofthe100thepisodeof
OnCourtwithUSPTA,USPTA
willcelebratethemilestonewitha
specialepisodetoaironthe
TennisChannel.
Theepisodewillbeacompi-
lationofhighlightsfromprevi-
ousshowshostedbyvariousfor-
merproplayersandtoptennis
coachesandistentativelysetto
airinAugust.
Previoushostsinclude
severalformertop-100
proplayerssuchasformer
top-30singlesandNo.3
doubleschampion,and
theUSTAsGeneralManagerofPlayer
Development,PatrickMcEnroe;six-
timeGrandSlamchampionandformer
worldNo.1ArantxaSnchez-Vicario;
formertop-20WTAplayerLeslieAllen;
formertop-20playerHankPfister;
four-timeGrandSlamwin-
nerandformerworldNo.1in
doubles,LiezelHuber;Olympic
medalists,15-timeGrandSlam
champions,andnine-timeworld
No.1doublesplayers,Mike
andBobBryan;andformer
top100ATPplayerandcolle-
giateAll-American,Jeff
Salzenstein.
Severalofthetop
coachesinthetennis
industryhavealsobeen
featuredontheshow,includingRick
Macci,JimLoehr,JackGroppel,Brett
Hobden,BillTym,EliotTeltscher,
MarkBey,andDavidT.Porter.
TheUSPTAbecamethefirsttennis-
teachingorganizationevertoproduce
andairaneducationaltelevisionseries
onplayingandteachingtennisonthe
TennisChannelin2003.Sincethen,100
showshavebeenproducedthatprovide
instructionabouttechnique,strategy
andotherfacetsofthegame.Allproduc-
tionisdonein-house,whichincludes
everythingfromplanningandscripting,
toshootingandediting,tographicsand
DVDduplication.
AllepisodesofOnCourtwith
USPTAandmorethan100other
USPTA-producedDVDtitlesareavail-
ableforpurchaseonlineatusproten-
nisshop.com.Forshowtimesvisit
oncourtwithuspta.com.h
USPTA Returns Down Under in 2015
USPTA News
L
astyearsUSPTA/Australian
Opentripwassuchasuccess,
wearedoingitagain!Join
yourfellowteachingprosin
MelbournetovisittheAustralianOpen
andtakepartintheAustralianGrand
SlamCoachesConference.Thisspecial
offerisforUSPTA-certifiedProfes-
sionalsonly(andspouses/significant
others)andismadepossiblethrough
theeffortsofChadwickByrd,ownerof
TennisVentures,TennisAustraliaand
USPTA.
TheAustralianOpentripissched-
uledforJan.13-23,2015andincludes
round-triptransportationfromLos
AngelestoMelbourne,Australian
CoachesConferenceandtournament
credentials,fivesessionsattheAus-
tralianOpen,GreatOceanRoadtour,
YarraValleyWinetourandmore.
Thispackagewasputtogetherby
TennisVenturesandTennisAustralia.
Registrationisonafirst-come,first-
servebasisforthefirst20peopleand
willcloseNov.1.Formoreinformation
ortosignup,gototennisventures.net
>Programs>2015USPTA-Australian
Open&CoachesConference.h
www.ADDvantageUSPTA.com 53
2015 USPTA/Australian Open Trip Itinerary
Day 1-2 / Tuesday, Jan. 13-Wednesday, Jan. 14 / Travel
Day 3 / Thursday, Jan. 15 / Arrive in Melbourne then recover with a Jet Lag tennis session.
Later, join your colleagues from Down Under for a Networking Cocktail Hour & barbecue
Day 4 / Friday, Jan. 16 / Coaches Conference
Day 5 / Saturday, Jan. 17 / All Day Great Ocean Road Tour (Great Otway National Park,
Apollo Bay, 12 Apostles, Port Campbell National Park)
Day 6 / Sunday, Jan. 18 / Coaches Conference; Grass Court Tennis at Kooyong Lawn
Tennis Club; Coaches Conference Closing Dinner & Gala
Day 7 / Monday, Jan. 19 / Australian Open: Day Session Grounds Pass; Night Session
Rod Laver Arena Reserved Premium Seat
Day 8 / Tuesday, Jan. 20 / Australian Open: Day Session Grounds Pass
Day 9 / Wednesday, Jan. 21 / Yarra Valley Wine Tour; Australian Open: Night Session
Rod Laver Arena Reserved Premium Seat
Day 10 / Thursday, Jan. 22 / Australian Open: Day Session Rod Laver Arena; Farewell Dinner
Day 11 / Friday, Jan. 23 / Travel
Tips and info on the 2014 Tennis
Teachers Conference

One World Trade Center now stands a symbolic 1,776 feet
tall, making it the tallest building in the Western Hemi-
sphere and the third tallest in the world. The new World
Trade Center is an ever-present symbol of renewal and hope.
There are public observation decks on oors 100 to 102.
Central Park is an urban park in Manhattan in New York
City. The park initially opened in 1857 on 778 acres of
city-owned land. Covering 843 acres today in the heart
of Manhattan, theres no one way to get to Central Park.
The Park covers the land from 59th Street to 110th
Street between Fifth Avenue and Central Park West
(Eighth Avenue).
Hereareafewtipsforgettingthemostout
oftheconference:
1. Look beyond the schedule. Theres
moretoattendingtheconferencethan
justsittinginalecture.Keepyoureyes
andearsopenasyouwalkfromsession
tosession.Youmightrunintoanold
acquaintanceyouhaventseeninyears.
Youmightseeaproyouvealwaysheard
aboutbutnevermet.Takesometimeto
haveacupofcoffeewithsomeonenew.
Thisisagreatopportunitytonetwork.
Youneverknowwhereyournextjob
mightcomefromorwhereyoumight
findtheperfectemployee.
2. Dont leave everything up to chance.
Whereelseareyougoingtogowhere
youwillbearoundhundredsofother
peopleinthetennisindustry?Make
plansaheadoftimetohavelunch,din-
nerordrinkswithagroupofyourpeers
andchat.Yourdowntimeisagreattime
forpickingupnewideas.
3. What is the one thing? Asyourelis-
teningduringseminars,trytopickup
onethingthatreallystandsout.Itcould
beafantasticnewdrillyouveneverseen
before,atrickforcommunicatingwith
youngchildrenoramarketingtipfor
yourproshop.
4. Take notes and highlight action
steps. Then act!Takingcopious
notesisabigpartofattendinga
conference.Youllhearlotsofgreat
ideasandwordsofwisdom.Butif
youjustwritethemdownandthen
forgetaboutthem,youvelostagreat
opportunity.Instead,highlightthe
ideasyouwanttotrybackhome.
Then,whenyougetbacktowork,
readthroughallyournoteswhilethe
conferenceisstillfreshonyourmind.
Makeato-dolistwithyouraction
itemsandgetstarted!
5. Make your attendance count.One
benefitofattendingtheTTCistheop-
portunitytoearnallofyourrequired
educationcreditsatonetime.Justat-
tendingtheTTCiswortheightcontinu-
ingeducationcredits.Inadditioneach
seminarisworthanotherhalfcredit.Be
suretoscanyourbadgeormembership
cardandthecoursecodeinordertore-
ceiveyourcredits.h
STAY CONNECTED
Keep up with the TTC via social me-
dia during the conference. Look for
#TTC14 and follow us on Facebook
(facebook.com/USPTA.Ofcial),
Twitter (@USPTA_Tennis), and
Instagram (Instagram.com/USPTA).
The national USPTA Convention Committee put together a list of things to do in New York, affordable places to eat, tips for enjoying
the US Open and more. Here are a few (view more online at uspta.com/html/2014TTC_things_to_do_in_NY_web.pdf):
www.ADDvantageUSPTA.com 55
Statue of Liberty/Ellis Island Ellis Island has reopened on
a limited basis. However, due to the nature of the destruc-
tion caused by Hurricane Sandy, many parts of the historic
Main Building and museum remain closed. The National
Park Service recommends making advanced ticket reserva-
tions. There is no entrance fee for Ellis Island; however, to
get to the island, visitors must pay to ride a ferry. Visit the
website for more information. nps.gov/stli.
Times Square is called The Crossroads of the World
and is only about a 15- to 25-minute walk from the hotel.
Visit the website for information on shopping, dining,
shows and more. timessquarenyc.org,

Steve Dettor
Describe the topic of your session.
ThetitleisIntroductiontoClayCourtCon-
structionandMaintenanceandwillcoverthe
basicsofHar-Truclaycourtsurfacingmateri-
al,Har-Truclaycourtconstructionanddaily/
weekly/monthlymaintenanceprocedures.
Thiscoursewillalsoserveasagreatrefresher,
andaQ&AsessionwillbeavailableforUSPTA
Professionalswithmoreadvancedquestions.
What is the No. 1 thing that tennis pros should
do to keep their courts in top condition?
Properlymaintainthelowendofthecourts.If
youwantyourcourtstoperformattheirbest,
youmustconsistentlyremovebuilt-upHar-
Trumaterialatthelowendofthecourtsand
ensurethatthelandscapingoutsidethecurbis
atleast4-6inchesbelowthecurbsothatwater
canbeevacuated.
What is the biggest mistake made when it
comes to court maintenance?
Ignoring/neglectingrequiredweeklyand
monthlymaintenancetasks,suchasagitating
theareasthatdontseealotofplay(perimeter/
netline),patchinglowareas(baselines/service
boxes)andaddingmaterialtotheentirecourt
tomaintain1inchofsurfacedepth.Neglecting
thesetaskshurtstheplayabilityofthecourt
andreducesthetimebetweenexpensivecapital
improvementsandincreasestheircost.
Todd Upchurch
Mark Faber, USPTA, is the
director of tennis at Laurel
Hill Swim & Tennis Club
in Toledo, Ohio, and has
coached high school tennis
for the past 20 years.
Steve Dettor is the president
of 10-S Tennis Supply.
Todd Upchurch, USPTA, has
more than 20 years of tennis
experience and founded
Upchurch Tennis in 2010.
Describe the topic of your session.
Wewillbesharingvariouscompetitivefor-
matsthatallowmorekidstogetexposedto
thecompetitioncomponentoftennisina
non-intimidatingenvironmentwithoverall
growthinmind.Wewillalsobesharingsome
waysofexposingtennistokids.
How does creating a competitive environ-
ment encourage play?
Iamnotsurethatitisthecompetitionthat
encouragesplayatfirstasmuchasitisthe
environmentthattheplayersareinwhenthey
compete.Iftherightenvironmentiscreated,
thenpeoplewillnotbeintimidatedandwill
haveabetterexperience.Onceaplayerhas
experiencedcompetition,hewilltendtoguide
us(theteachingprofessional)onthedevelop-
mentalpathwayhewouldliketogo.
What can tennis pros do to encourage non-
tennis players to pick up tennis?
Whenyouasksomeonetotrysomethingnew,
thereisalevelofuncertaintyandnervous-
ness.Ifyoucanbringinagroupofpeoplethat
areallthesamelevel,andprovidethemtheir
ownevent/program,thenthecomfortlevel
(forthem)willallowthemtoenjoytheexperi-
encemore.Itdoestakesomelegwork,foryou
mustmakesurethattheeventismarketed
correctlyandpromotedtothepropergroup.
Mark Faber
Please give us a brief synopsis of what youll
be speaking about at the TTC.
Howtousesocialmediatoengageandexpand
yourcustomerbase.Learnhow,when,what
andwheretopostformaximumexposureand
awareness.Yourclientsarelivinginanewage
ofmediaandyouwillreceivetips,hacksand
helpfulhintsongettingyourmessagedeliv-
eredontimeandontheirpreferrednetwork.
What is your experience with social media?
Ihavelongbeenauserofnewtechnologyand
consistentlylooktosocialmediatohelpde-
liverourmessage.WemanagefourFacebook
pages,threewebsites,fourTwitteraccounts,
twoInstagramaccounts,threeGoogle+pages
andoneLinkedInaccount.
What is your best advice on how to get started
in social media?
Setupyourprofileonthenetworkyouchoose
togetstartedandlistenandobserve.Thedan-
gerforprosnewtosocialmediaistodivein
beforeyoucheckthetemperatureofthewater.
Onceyouhaveagaugeontheplatformyou
chose,makesuretospeakonareasinwhichyou
arepassionateandknowledgeable.Alsothink
twicebeforepostingtopreventmistakesand
questionablecontentfromgettingonline.h
Morefromtheseinterviewsisavailableonline
ataddvantageuspta.com.
* This course is held at the USPTA World Headquarters.

Exam reservations must be made at least 21 days
prior to the dates listed. Each date includes an exam,
upgrade and PTCA I unless noted. Exam cancellations
must be received no later than 14 days before the
exam, or a cancellation fee will be charged accordingly.
Applicant: late cancellation fee $95; failure to cancel
application fee is forfeited. Certied members: late
cancellation fee $25; failure to cancel $25 plus the
upgrade fee is forfeited. Registration for another exam
will not be accepted until cancellation fees are paid.
(4 credits for PTCA I segment)
Register your Accredited
Professional Coach (APC)
and specialty course credits
earned with
the USPTA
SmartCode
Education
System. This
uses your
smartphone
to instantly register your
attendance to all seminars and
specialty courses earning APC.
To use the system at a seminar,
general session or specialty
course, you must scan two
QR codes. One QR code is on
your conference badge. The
second QR code will be in your
conference notebook and
cannot be scanned until the end
of the session or the beginning
of the next session.
If you do not have a
smartphone, you may use
someone elses. Forms are
available upon request.
Aug. 1 Washington, D.C.
Aug. 3 San Jose, Calif.
Aug. 9 Fayetteville, N.C.
Aug. 9 Tallahassee, Fla.
Aug. 14 Cincinnati
Aug. 22 New York
Aug. 30 West Palm Beach, Fla.
Sept. 13 Key Biscayne, Fla.
Sept. 26 Boulder, Colo.
Oct. 19 Fayetteville, N.C.
Dec. 14 Fayetteville, N.C.
Accredited Professional Coach
Conventions
(Division conventions, 5 credits; World Conference
8 credits; dates subject to change)
Aug. 14-16 Texas Summer Retreat Grapevine, Texas
Aug. 22-25 Tennis Teachers Conference NYC
Nov. 7-9 New England Cape Cod, Mass.
Nov. 14-15 Middle States Princeton, N.J.
Career Development
Exams,
Upgrades
& PTCA I
Aug. 1 Kansas City, Mo.
Aug. 2-3 Huntington Beach, Calif.
Aug. 3 Fort Worth, Texas
Aug. 3 Hilton Head Island, S.C.
Aug. 6-7 Lakewood, Colo.
Aug. 7-8 Port Washington, N.Y.
Aug. 8 Wilmington, Del.
Aug. 9-10 Louisville, Ky.
Aug. 10 Tallahassee, Fla.
Aug. 10-11 Frederick, Md.
Aug. 11-12 San Francisco
Aug. 15 Oklahoma City
Aug. 15 Rochester, N.Y.
TAUT
Workshops
Cardio Tennis
Oct. 9 CT Fayetteville, N.C.
Nov. 8 CT New York
Nov. 9 TRX CT New York
Please visit www.cardiotennis.com to register online.
Aug. 17 Developing junior players
Grapevine, Texas; Greg Alexander
Aug. 22 Creative drill design
for doubles
New York; Feisal Hassan
Specialty
Courses
Go to www.coachyouthtennis.com for more workshops
or to register.
TM
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TennisIndustry_June-10&Under.pdf 1 6/22/14 10:37 AM
Member News
USPTA Master Professional Joe Dinoffer
announced the 20th anniversary of On-
court Offcourt. Based in Dallas, Oncourt
Offcourt was founded by Dinoffer in
1994 with just one tennis training aid.
The company has now created over 200
proprietary tennis devices, ranging from
innovative training aids to user-friendly
ways to pick up and
store tennis balls.
Oncourt Offcourts
YouTube Channel
has accumulated
over 2 million views
and its products
have been used
in more than 100
countries around the world. Visit Oncour-
tOffcourt.com or contact the company
for a free 96-page 20th anniversary
catalog, 888-366-4711.

The Waterville Valley Tennis Center
Waterville Valley, N.H., continued its
inclusion as a Gold Medal Resort in the
annual Tennisresortsonline.com rank-
ings of tennis resorts across the globe.
WVTC rang in at No. 25, while also taking
the No. 4 spot for Best Value for Dollar.
We are thrilled to once
again receive a top-25
ranking as a Gold
Medal Resort in
the World, said
WVTC Owner and
USPTA Director
Tom Gross Jr.
Our members and
guests appreciate
not only our 18 red clay
courts but also the beautiful
resort village of Waterville Valley. The
Waterville Valley Tennis Center (www.
wvtennis.com/ 603-236-4840) opens in
mid-May and continues through Colum-
bus Day Weekend. A variety of clinics,
lessons, round robins, kids programs,
racquet stringing, tournaments and pro
shop apparel are available.
USPTA Pros Roger McKee, Mike
Kanapeaux and Mike Pazourek recently
celebrated their 25th anniversary as pros
at Mountain Park Racquet Club in Lake
Oswego, Ore. It is a signicant accom-
plishment that demonstrates to the 30
somethings
that teach-
ing tennis
can be a
long-term,
rewarding
career. These
three men
came to Mountain Park Racquet Club at
the same time, and their dedication and
talents have produced many ne players
and raised the level of club players in the
area. From left: Mike Pazourek, Roger
McKee and Mike Kanapeaux.
USPTA members Katrina Adams, Bob
Meyers and Lindsay (Morse) Bennett
will be inducted into the Intercollegiate
Tennis Associations Womens Colle-
giate Hall of Fame. The trio join USPTA
Elite Professionals Billy Chadwick and
Timon Corwin, who were inducted into
the ITA Mens Collegiate Hall of Fame.
An additional 20 USPTA Professionals
also received regional recognition from
the ITA for the 2014 season earlier this
month: 12 USPTA pros were named coach
of the year, and eight were named assis-
tant coach of the year in their respective
regions.
Frank Leite, 88, passed away Feb. 18
in Prescott, Ariz., with his family near
his side. Leite was born in
Ovar, Portugal, and im-
migrated to New York with
his brother and parents
when he was 6 years old.
His greatest love, other
than his family and friends, was teaching.
He was a USPTA member with 55 years of
service. He was preceded in death by son,
Darren; brother, Manuel and parents, Jose
Gomes-Leite and Palmira Gomes-Leite.
He is survived by wife, Elizabeth; daugh-
ters, Barbara and Dorothy; granddaugh-
ters, Madison and Sloan of Prescott and
son, Brian, of Oyster Bay, N.Y.
Errol Coard of Dorchester a Boston
neighborhood passed away June 17.
Born in Grenada, West Indies, Coard
was a Dorchester resident for the last
49 years. He worked for Putnam Invest-
ment as a senior computer analyst be-
fore retiring, and was a USPTA-certified
instructor with 42 years of service. A
long-time member of
the Sportsmen Tennis
& Enrichment Center
and supporter of the
Franklin Park Com-
munity Tennis Asso-
ciation, he was often
seen out on the courts
at Franklin Park dedicating his time to
teaching the game to others. He was a
2011 inductee to the New England Ten-
nis Hall of Fame in Newport, R.I. Coard
was a friend of Sportsmens, an eager
and patient coach to anyone who ever
picked up a racquet. He was loved by
his family, respected by his peers, and
willing to share of his time and talents
with anyone he encountered. Anyone
who knew Coard knew that he played
tennis not with a racquet and a ball, but
with his heart and his very soul.
ADDvantage magazine editorial offices
USPTA World Headquarters
3535 Briarpark Drive, Suite One
Houston, TX 77042
Phone 713-978-7782 / 800-USPTA-4U
Fax 713-358-7794
email magazine@uspta.org
Managing editor Kimberly Forrester
Circulation Kathy Buchanan
Ofce hours: 8:30 a.m. - 5 p.m. Central time
ADDvantage is published monthly by the
United States Professional Tennis Association.
The opinions expressed in ADDvantage are those of the
authors and not necessarily those of ADDvantage or the
USPTA.
Copyright United States Professional Tennis
Association, Inc. 2014. All rights reserved.
Reproduction of any portion of the magazine is not
permitted without written permission from USPTA.
NATIONAL BOARD OF DIRECTORS
President Tom McGraw
First Vice Chuck Gill
President
Vice Presidents Alan Cutler
Jack Michalko
Dan Moster
Diane Selke
Gary Trost

Past President Tom Daglis
CEO John Embree
Legal Counsel George Parnell

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On Court

August 2014 TennisIndustry 27

30 TennisIndustry August 2014 www.tennisindustrymag.com www.tennisindustrymag.com

nd yourself in the game

In September, participating tennis facilities and teaching professionals around the

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