Ashishproject 101204001817 Phpapp01

Hindustan Media Ventures Limited
Acharyas Bangalore B-school Page 1

EXECUTIVE SUMMARY



EXECUTIVE SUMMARY

The purpose of the dissertation was to find out the buyers behavior and customer satisfaction
towards Hindustan Times in the city of Muzaffarpur. The objective of the study was to
understand the buyers behavior and satisfaction towards price, quality and availability of
Hindustan Times in Muzaffarpur. The study also intended to find the various buying motives and
the customers awareness level and acceptance level of customers and their expectation from
Hindustan Times. The study will help the company to better position their products across
various customer segments and also in creating the awareness about the quality of the companies
various product line through effective advertisement.
The information was collected through a well structured questionnaire by a house hold survey,
the target respondents being anybody who is residing in Muzaffarpur and has use for newspaper..
The research design is descriptive in nature. The sampling technique used was convenience
sampling. The data collected through the questionnaire has been analyzed using statistical tools
such as percentage analysis. MS Excel has been used to analyze the data.
It was found by analyzing the date that there is strong brand awareness about Hindustan times.
The majority of the customers were found to be men and students at that. Availability of
newspaper in the early morning times has been found to be a major advantage.
The suggestion revolve around the findings and objective of the study the major suggestions
being introduction of value adding services like home delivery by the company itself and Also
added stress on advertisement is suggested to target the customers more effectively.



DEDICATED
TO
MY BELOVED PARENTS



CHAPTER: 1
INTRODUCTION



CONSUMER BEHAVIOR
consumer behavior is define as all psychological, social and physical behavior of potential
customer as they become aware of, evaluate, purchase, consume, tell others about the products
and services.
Behavior is a minor in which everyone shows his or her image. It is a process of responding to
stimuli. Consumer behavior is to do with the activities of individuals in obtaining and using the
goods and services, it encompasses the decision making process that precedes and determines
purchases. It is the process whereby individuals decide whether, what, when, how and from
whom to purchase goods and services.
A consumer market can be defined as all the individuals and households who buy goods and
services for personal consumptions.

INTRODUCTION TO CONSUMER BEHAVIOR

Todays markets are witnessing several changes in character and complexity at an incredible
pace. The last few decades have seen companies operating in a highly competitive environment.
In the present scenario each and every marketing activity revolves around the customers and the
economy is referred to as CONSUMER DRIVEN. It is the focal point of all business activities.
In the earlier stage of economic revolution, consumer had to accept what producer had produced
that is CAVEOT EMPTOR, which means buyer bewares. But today consumer dictates the
quality standers, the specification to the manufacturer to manufacture what they wants and
corporate strategies evolved around the consumer changing to CAVEOT VERDOR, that is seller
beware. Now the marketing managers have come to a conclusion that the best way to achieve
success is to serve and satisfy the consumer needs.


FACTORS INFLUENCING CONSUMER BEHAVIOR
This figure represents the major influences on consumer buying decisions. There are intra-
personal, inter-personal and many other environmental variables that affect consumer decision
making process. The inter-personal influences include family, social class, reference group,
cultural and financial status of an individual. The intra-personal variables include motivation,
perception, learning, attitudes and personality of the buyer.
EVOLUTION OF MARKETING
1. Barter System:
The goods are exchanged against goods, without any other medium of exchange like
money.
2. Production Orientation:
This was the stage where producers, instead of being concerned with the consumer
preferences, concentrating on the mass production of goods for the purpose of profit.
They cared very little about the customers.
3. Sales Orientation:
This stage witness major changes in all the spheres of economic life. The selling activity
becomes the dominating factor without any efforts for the satisfaction of the consumer
needs.
4. Marketing Orientation:
Customers importance was realized only as a means of disposing of goods produced.
Competition becomes stiffer. Aggressive advertising, personal selling large scale sales
promotion etc are used as tools to boost sales.
5. Consumer Orientation:
Under this stage only such products are brought forward to the markets which are capable
of satisfying the taste and expatiation of consumer and to satisfy customers.


6. Management Orientation:
The marketing function assumes the managerial role to coordinate all the interacting
businesses with the objectives of planning, promoting and distributing want satisfying
products and service to the present and potential customers.
NEED FOR THE STUDY

An understanding of consumer behavior is essential in marketing planning and program. The
study of the consumer behavior will help the marketing managers to shape marketing strategies
suitable to consumers needs. Marketing activities start and ends with the consumers. Today the
competition is intense and the challenge before the marketers is to understand the diversity of
consumer behavior and offer goods and services accordingly. The marketers should also
constantly upgrade the consumers about their products by finding new dimensions.
The need to study consumer behavior is not only concern with what consumer buy? But with a
preview of:
Who buys products/ services?
How do they buy products or services?
Where do they buy them?
When do they buy them?
How often do they buy them?
Why do they buy them?
How often they use them?
Are they satisfied with the product?
These questions will help in understanding better what factors influence the decision making
process of consumers.
The ultimate success for any marketer will depend on how a consumer behaves and whether his/
her behavior is an indication of an acceptance of the products or services offered by the
company. But marketers are faced with the complex task of consumers who are not predictable.


Therefore it becomes very necessary to understand, analyze and evaluate the consumer behavior
and customer satisfaction in a systematic manner and act accordingly for existence.


MEANING OF RESEARCH
Research in common mans language refers to a search for knowledge. One can defined research
as a scientific and systematic search foe pertinent to information on a specific topic. In fact,
research is an art off scientific investigation. It is actually a voyage of discovery. It is systematic
investigative study directed towards a more complete knowledge of the subject studied. Research
always starts with the question or a problem. Its purpose is to find answers to questions through
the application of scientific method.

TYPES OF RESEARCH
Research can be classified into two broad category:
a. Descriptive research
b. Applied research
1. Descriptive research: descriptive research includes survey and a fact\ finding enquires of
different kinds. The major purpose of descriptive research is, description of the state of affaires
as it exits at present. The main characteristic of this method is that researcher has no control over
the variables. The researcher can only report what has happened or what happening.

2. Applied research: applied research aimed at finding a solution for immediate problem facing
the society or an industrial/ business organization. It specifies alternative solutions and possible
outcome of each alternative. Unlike basic research, is prompted by commercial consideration.

Survey research:
The most popular of all basic research methods is survey research. It involves developing a series
of questions on the subject to be researched. A relevant sample of individuals is chosen, they
complete the questionnaire, and their responses are analyzed. This kind of approach can be used
in a variety of situations that involve people and organization. For example: Asking people to
comment on how they feel about their job, how satisfied they are with their pay, the quality of
their working life, and a host of other items.
This study I have followed the survey research.



INDUSTRIAL BACKGROUND

A Brief History of Newspapers
The newspaper as we know it today is a product born of necessity, invention, the middle class,
democracy, free enterprise, and professional standards.

Pre-history "newspapers" were one-to-one in nature. The earliest variation
on a newspaper was a daily sheet published in 59 BC in Rome called Acta Diurna (Daily
Events), which Julius Caesar ordered posted throughout the city. The earliest known printed
newspaper was in Beijing in 748.
In 1451, Johannes Gtenberg uses a press to print an old German poem, and
two years later prints a 42-line Bible -- the significance being the mass production of print
products, ushering in an era of newspapers, magazines, and books. By 1500, the genesis of a
postal system can be seen in France, while book publishing becomes popular throughout Europe
and the first paper mill can be found (England).
Zeitung (newspaper) is a news report published in Germany in 1502, while
Trewe Encounter becomes the earliest known English-language news sheet in 1513. Germany's
Avisa Relation oder Zeitung, in 1609, is the first regularly published newspaper in Europe.
Forty-four years after the first newspaper in England, the Oxford Gazette is published, utilizing
double columns for the first time; the Oxford/London Gazette is considered the first true
newspaper. The first North American newspaper, Public Occurrences Both Foreign and
Domestic, was published in 1690 in Boston.
The 1700s was a century in which market elements were created that
encouraged the development of daily newspapers: rising literacy, the formation of nation-states,
a developing postal system, the proliferation of urban centers, a rising literary and philosophical
tradition emphasizing democratic involvement in government, and technologies that supported
newspaper production. In short, it was a great news century. The first daily newspaper was The
Daily Courant in London, 1702. In 1754, The Daily Advertiser in London uses the first four-


column format. France's first daily newspaper appears in 1777, Journal de Paris, while the first
United States daily was the Pennsylvania Packet in 1784.
The rise of the middle class transformed newspapers in the 1800s. A
penny (US$0.01) buys a New York newspaper in 1833, opening up the first mass market for
newspapers. In 1847, the telegraph is used as a business tool, transforming far-away stories. In
1873, an illustrated daily newspaper can be seen in New York. In 1878 the first full-page
newspaper advertisements appear, and in 1880 the first photographs are seen in newspapers,
using halftones.
With the basic technical groundwork for the modern newspaper in place by the late 19th century,
the story of newspapers in the 20th century was about professional development and adaptation
to changing consumer and media markets. The story also involved an evolving business model
that rode an ever-growing wave of mass-market advertising. Increased profitability and higher
revenues attracted publicly owned corporations interested in buying newspapers from
descendants of company founders, while simultaneously exposing newspapers to the whims of
cash- and profit-hungry stock mark
By 2000, newspapers were juggling priorities: fragmentation of news consumption,
fragmentation of advertising investments, the advantages and disadvantages of being a mass
medium, balancing the wants of the marketplace with the company's duty to provide the needs of
the marketplace, a journalistic backlash against industry changes, the sheer physicality of ink-on-
paper production and distribution versus digital distribution, increasing profit pressure
surrounding the core print product, and extension of the company's core brand into other profit
centers.



CIRCULATIONS OF TOP 5 INDIAN ENGLISH NEWSPAPERS

IN THE NEWSPAPER INDUSTRY, NOTHING CHANGES, AND
EVERYTHING HAS TO CHANGE.

0
0.5
1
1.5
2
2.5
3
TIMES OF
INDIA
THE
HINDU
HINUSTA
N TIMES
INDIAN
EXPRESS
DECCAN
CHRONIC
LE
CIRCULATION(mm) 2.8 2.45 2.2 1.7 1.03
CIRCULATION(mm)
CIRCULATION(mm)


Print Media

India offers a promising market for the print media industry. The expected CAGR of 12 per cent
up to 2010 is a result of the increasing rate of literacy and thus the increase in the number of
people reading newspapers and magazines. Also, the demand for the latest events in the country
and the world is driving the newspaper industry growth. In 2010, the print media is expected to
reach Rs 19,500 crore from its present value of Rs 10,900 crore.

Current size: Rs 10,900 crore
Projected size by 2010: Rs 19,500 crore
CAGR: 12%

The bright future and the immense scope of the Indian print media have also aroused the interest
of foreign investors and recently the government has opened up the sector to foreign investment.
Foreign media has also shown interest in investing in Indian publications. The revenues for
India's newspaper market are generated from advertising and circulation. India's growth rate in
this segment is poised to be higher than the average rate of growth in the Asia-Pacific region
over the next four years.

Digital printing, new ways of promotion and distribution are the latest trends and content being
the focus of the print media industry. A few leaders in India in this segment are: Times of India
Group, Dainik Jagran, Lok satta, The Hindustan Times and The Hindu.



CHAPTER: 2
RESEARCH
AND
METHODOLOGY



MARKETING RESEARCH
The systematic and Objective process of gathering, recording and analyzing data for
aid in making business decision or finding solution of business problems.
The task of marketing (business) research is to generate accurate information for use
in decision making.
Research Objective
Research is a technique to find out the hidden truth which has not been discovered by applying
scientific procedure. Each research has its own focus. This is stated in terms of objectives or
purposes of conducting research. There must be an objective or purpose behind any research, the
research must proceed in such a systematic process so as to achieve the actual goal. Research
objectives might be as follows:

1.Service of H.T. MEDIA.
2.Customers satisfaction.
3.Customers response towards the service provided.
4.Customers trust for H.T.MEDIA.
5.Name and fame of H.T.MEDIA in the market.

Limitations of the Study

Research has its own limitations in its process to achieve the objective. Not even a single
research gives 100% accurate and perfect idea about market position, because of its limitations.
Research in business just gives a brief idea about the probable future of the business.
The limitations of the study may be as below;
The research is mainly based on the interviews of the customers.
The sample size taken for the study is only 100, which may not give an accurate result.
As the study is depending on the information from the different sources, the reliability
of study is depending on the reliability of information received.


As this branch is the regional head branch of H.T.MEDIA in BIHAR so less defect
and demerits might be found out.

Research Design
The basic types of research are as follows;

A. Descriptive v/s Analytical

Descriptive research includes surveys and fact-finding enquiries of different kinds. In analytical
research, the researcher has to use facts or information already available, and analyze that to
make a critical evaluation of the material.
B. Applied v/s Fundamental

Applied research aims at finding a solution or an immediate problem facing a society or an
industrial/business organization. While, fundamental research is mainly concerned with
generalizations and with the formulation of a theory.
C. Quantitative v/s Qualitative

Quantitative research is based on the measurement of quantity or amount. It is applicable to
phenomena that can be expressed in terms of quantity. On the other hand, Qualitative research is
concerned with qualitative phenomenon relating to or involving quality or kind.
D. Conceptual vs. Empirical

Conceptual research is that related to some abstract ideas or theory. It is generally used by
philosophers and thinkers to develop new concepts or to reinterpret existing ones. Empirical
research relies on experience or observation alone, often without due regard for system and
theory.
Research design is only the frame work. It is like a blue print that of a house designed by an
architect. Out of all the above research design, I considered Descriptive Research, as, it only
includes survey of people & by such research I can know about the feedback and response of the
customers. This method of research will help me to know about the loyal customers of


H.T.MEDIA (HINDUSTAN TIMES P.V.T LTD.). As it is a print media so its customers dealing
and customers satisfaction can be well understood by this research.
Sampling Design:-

It is impossible to do the research with the whole universe. As we know that it is not feasible to
go for population survey because of the numerous customers and their scattered location
(H.T.MEDIA is widely spread in different parts of India) So for this purpose sample size has to
be determined well in advance and selection of sample also must be scientific so that it
represents the whole universe.
Sampling design is one of the most important aspects where the design must be appropriate in
order to have the desired result. Sampling design includes various aspects as follows.

Type of Universe : Finite.
Sampling Unit : Muzaffarpur (Bihar)
Size of Sample : 100
Parameters of Interest : customers satisfaction
Regarding H.T.MEDIA
service
Sample Design : Convenience Sampling


METHODOLOGY
Research Process
Every research project has order of sequence of activity. In this project, these are main
activities (stages).
Stage (1)
Defining the problem:- Problem is To find out reasons why apt customers do not read
Hindustan times newspaper
The objectives of project are: -
1) Preference of students or customers towards newspapers.
2) To study the factors affecting apt customers to read H.T.
3) To understand media habits to consumer.
4) Attitude towards H.T.
5) To study the market development strategy of Hindustan Times.
Stage (2)
Research Design:-Research Design is master plan specifying the methods and procedures for
collecting and analyzing the needed information.
Research type:- Descriptive research.
Method used:- By survey method.
Procedure:- went in colleges, hostels, multiplexes, various halls, and many other places.
Stage (3)
Planning for sample:- Students who know English.
Sample size: 100 persons who know English.
Source of Data:- Primary data & secondary data.
Primary Data: getting by survey
Secondary Data: Web site of Hindustan Times, Old articles, projects, books.
Research Instrument: Questionnaire.


Types of Questions in Questionnaire:
Open ended question and Closed ended question. Most of questions are in likert scale. Shortly
these questions are going to measure-Attitude towards H.T, importance of cost to choose
newspaper, availability of time and value addition byH.T in their life etc.
Sampling Method:- Random Sampling method will be used for gathering the necessary
information.

Stage (4)

Collecting the Data:- We went different-different places of Muzaffarpur city like Institutes,
shopping malls, gardens, Colleges and taking personal interview.
Stage (5)
Analyzing the Data


CHAPTER:3
COMPANY PROFILE



History-
Hindustan Times was inaugurated by Mahatma Gandhi in 1924. Since then, the newspaper has
established its presence as a newspaper with editorial excellence and integrity. One of India's
leading and most respected English dailies, HT has always prided itself in spotting emerging
trends and reflecting the same through its unmatched editorial prowess. Today, Hindustan
Times-Delhi edition has the unique distinction of being the largest selling single edition English
newspaper in india.



QUICK OVERVIEW OF HISTORY-

September 26, 1924
This date marked the august beginnings of Hindustan Times with Mahatma Gandhi, the
Father of the Nation inaugurating the newspaper.
1927
Hindustan Times, was reborn as Hindustan Times Ltd., a limited liability company.
1936
The Hindi daily Hindustan was launched, which remains the dominant newspaper in the
Core Hindi belt of northern India.
1937
Devdas Gandhi was appointed the Managing Editor of the newspaper and remained the
managing editor till his death in 1957.
1942
The Hindustan Times was one of the few newspapers that stopped publishing the
newspaper for four and a half months as it refused to accept the British imposition of
censorship on all newspapers.
1947
The year India gained its freedom, was also the year Hindustan Times attained the status of
being the dominant newspaper in Delhi.
1957
The newspaper circulation grew from 58,693 copies to 144,287 in 1970 after KK Birla took
over the mantle from GD Birla.
1960
The Hindi literary magazine Kadambini was launched.
1964
The group started actively targeting the youth of India and launched the Nandan
magazine.


1991
At the start of liberalization of India, Hindustan Times moved to becoming an autonomous
power center in a mature democracy.
1999
The Hindustan Times celebrated its platinum anniversary.
2000
With a focus on localization, five new editions for Calcutta, Bhopal, Ranchi, Chandigarh
and Jaipur were launched.
2003
The media business of was de-merged and incorporated under HT Media Ltd.
2004
HT Media Ltd was listed as a public company and attracted external funding.
2005
Hindustan Times successfully entered the Mumbai market with a refreshingly new product
and content mix.
2006
Fever 104 FM is launched, in technical collaboration with the Virgin Group. Hindustan was
relaunched re-establishing the company's prominent presence in the regional news space.
2007
Mint, the business paper in partnership with the Wall Street J ournal was launched in Delhi
and Mumbai. In the internet space, Hindustantimes.comwas relaunched and Livemint.com
was introduced.
2008
Firefly e-Ventures, an HT Media Company launched its first portal for job seekers,
Shine.com



Type - Daily newspaper
Format- Broadsheet
Owner- Hindustan Media Ventures Limited.
Founded- 1924
Political allegiance- Centrist
Language- English
Headquarters- New Delhi
Website: www.hindustantimes
.com



Details of the company
Hindustan Media Ventures Limited found its beginning in 1924 when its flagship newspaper,
Hindustan Times was inaugurated by Mahatma Gandhi. HT Media (BSE, NSE) has today grown
to become one of India's largest media companies.

Produced by an editorial team known for its quality, innovation and
integrity, Hindustan Times (English) and Hindustan (Hindi), have a combined daily circulation
of 2.25 million copies and a readership base of 12.4 million readers to their credit. Both dailies
enjoy a strong brand recognition among readers as well as advertisers.

To cater to the large readership base, Hindustan Media Ventures
Limited operates 19 printing facilities across India with an installed capacity of 1.5 million
copies per hour.

In addition to Hindustan Times and Hindustan, Hindustan Media
Ventures Limited also publishes a national business newspaper, Mint. Mint is a one-of-its-kind
newspaper in the sense that the company has an exclusive agreement with the Wall Street
Journal to publish Journal-branded news and information in India. Mint is today the second-
largest business newspaper in India with presence in the key markets of Delhi, Mumbai and
Bangalore.

Hindustan Media Ventures Limited , through its subsidiary HT
Music and Entertainment Company Ltd., has made its foray into electronic media. Diversifying
its ambit of operations, the company in a consulting partnership with Virgin Radio, has launched
the FM radio channel - Fever 104. Currently available in Delhi and Mumbai, Fever 104 has
established a strong presence as being one of the most vibrant channels on air. In a short span of
two years, the channel's rise has been meteoric considering its position in Delhi as the No. 2
station on the popularity charts.

Internet businesses of Hindustan Media Ventures Limited ,
incorporated under Firefly e-ventures, operate leading web portals Hindustantimes.com and


livemint.com in the general and business news categories respectively. The company has
recently launched Shine.com, a job portal which has received high appreciation from consumers
and industry for its innovative design and usability.

Hindustan Media Ventures Limited reported FY 2007 annual
revenue of $245 million. For the fiscal third quarter ended March 31, 2007, the company
reported a 13% increase in revenue to $82 million and a 10% increase of profit after tax (PAT) to
$9 million from the year-ago quarter.



The Board of Directors and Management of Hindustan Media Ventures
Limited comprises eminent persons from diverse professional fields, who
bring with them vast professional experience to the company.
A rich mix of veterans in media and top leaders from non-media sectors, from both India and
abroad, Hindustan Media Ventures Limited Management team reflects the company's desire to
be the best by leveraging diverse strengths. The management team comprises people from
varied verticals such as media, FMCG, telecom, automobiles, each of whom add fresh
perspective to the rich experience of media industry stalwarts. This rich talent pool is ably
assisted by our Global Think Tank.
Board of Directors-

Chairperson Shobhana Bhartia
Directors Roger Greville, K N Memani,
Y C Deveshwar,N K Singh

Whole-time Directors Priyavrat Bhartia, Shamit Bhartia



Shobhana Bhartia
Chairperson
Mrs. Shobhana Bhartia, who has been associated with the company since its inception, has taken
over as the Chairperson on September 18, 2008. She has spearheaded the company's long-term
vision and strategy. Mrs. Bhartia is in charge of formulating and directing the editorial policies
of the company and has more than 20 years of experience in the newspaper industry.
Mrs. Bhartia is a graduate from Calcutta University and is a recipient of
the Padma Shri Award by the Government of India in 2005. Mrs. Bhartia has received several
other awards, including the Outstanding Business Woman of the Year(2001) by PHD Chamber
of Commerce & Industry, the Global Leader for Tomorrow(1996) by the World Economic
Forum, Davos and the National Press India Award(1992). She has been on the board of Indian
Airlines Limited and on the North Regional Board of the Reserve Bank of India.



Awards
Acknowledged in the industry for best practices and consistent delivery
The true reflection of our undying commitment to quality is the large number of awards and
accolades we have received from industry and customers alike. We not only stole the show at
recent Asia Media Awards 2008, but also qualified for the coveted membership of IFRA INCQC
awarded jointly by NAA (Newspaper association Of America) and IFRA (Europe).
Print
Journalism
Others

Hindustan Times - Greater Noida recieves INCQC Club membership for 2008-10

Kolkata plant gets SNAP Award - 2008

Lucknow plant gets SNAP Award - 2008

Sanskriti Award for Journalism
Chitrangada Choudhary, Principal Correspondent - HT Mumbai received the "Sanskriti Award
for Journalism".
This award is intended for journalists who make significant contributions
towards any branch of journalism. Chitrangada qualified for this award because of her
investigative reportage revealing the bleeding of the state's rural employment guarantee scheme,
corruption in Mumbai's slum rehousing projects, the abuse of children in welfare institutions and


the official neglect of historic cave monuments that resulted in public interest litigations,
legislative questions and police probes.
/wEPDwUKMTc5

Ramnath Goenka Excellence in Journalism Awards
Two editorial projects by Hindustan Times won the Ramnath Goenka Excellence in Journalism
Awards 2007-08.
National Special Projects Editor Neelesh Misra and Associate Editor Nagendar
Sharma won the award for reporting `India Invisible, a nine-part national series on insurgency
called India Besieged. From Kashmir to Chattisgarh to Jharkhand to Manipur, Neelesh and
Nagendar separately travelled to 7 states affected by insurgency, trying to drive home one larger
theme: insurgency has become an excuse for misgovernance in India.
Principal Correspondent Sayli Udas Mankikar won the Prakash Kardaley
Memorial Award for Civic Journalism for her two-month series on dwindling number of open
spaces in Mumbai. Saylis series focused on how 49 of Mumbais open spaces were being lost to
private builders, and 20 of the citys gymkhanas were denying public access.
/wEPDwUKMTc5

K C Kulish International Award
Hindustan Times won K C Kulish International Award for journalistic efforts towards Human
Development, instituted by Rajasthan Patrika. This came for a series done on changes in the
Muslim community The New Muslim: From masjid to market, a journey. Neelesh Misra,
Sunita Aron, Samar Halarnkar and Rajeev Mukherjee reported the series
The same jury also recognized two other series of stories by the Hindustan Times for special
mention:
India Besieged by Neelesh Misra & Nagendar Sharma
War Torn by Kuldeep Maan & his team in Chandigarh.
/wEPDwUKMTc5



Asia Media Awards 2008
The Asia Media Awards recognizes and rewards excellence among individuals and organizations
in the Asian Region.
And this was the first big one for the Hindustan Times -- Himanshu Vyas won Gold in the
general news category; Satish Bate got silver in sports and Ritesh Uttamchandani received
Judges special recognition award for Best Newspaper Photography and Rajnish Kakade got the
same in the spot news category.

/wEPDwUKMTc5
The Statesman award for rural reporting
Pankaj Jaiswal won The Statesman award for rural reporting in 2007 for being the first to report
the Bundelkhand drought and its impact on people of that region.
/wEPDwUKMTc5

Hindustantimes.com wins PC World Web Awards for best technology usage for 2nd time
in a row

Hindustantimes.com takes pride in constantly upgrading itself to successfully meet the growing
and evolving demands of its consumers. The site creates synergy between cutting edge
technology, editorial content and of course the most important component the end user. Its path
breaking efforts have been recognized by the web world and the site has bagged PC World Web
Awards 'Excellence in Technology Usage' award in the News Category for the second time in a
row. According to the jury, Hindustantimes.com is the best designed news site proving very
relevant for news readers and those who were looking for that extra edge from a news site. We
need not say more!
/wEPDwUKMTc5

PACE gets Presidents Pat
If you are a teacher and your students are bored with the way subjects are being taught in school,
especially when they are studying history and not events they can relate to it s time perhaps to
join HTs PACE Programme.


This has been pointed out by the President of India, Dr. A.P.J. Abdul Kalam. The Presidents
comments figure on the RashTrapati Bhavans official web site, www presidentofindia.nic in in
the childrens Corner carrying Kalams answers to questions e-mailed to him by children.
I have seen a programme being conducted by one of the newspaper groups for Action in
Education (PACE) in which the curriculum is based on the news item of the day. Mathematics,
science, history, geography and the language are all taught from occurrences around the world
being reported in the newspaper", wrote Kalam, alluding to the HTs Partnerships for Action in
Education (PACE).
/wEPDwUKMTc5

Education Friendly Media award
The Society for Unaided Private Schools of Rajasthan conferred PACE with the Education
Friendly Media award for activities conducted under the aegis of PACE.
/wEPDwUKMTc5

Rotary Club of Calcutta honours PACE
The Rotary Club of Calcutta honored PACE Manager Kolkata for contributions made in the field
of social education



Partner

Partners of Hindustan Media Ventures Limited

Burda
Redmatch
The Wall Street Journal
Velti
Virgin

Burda

Burda has interests in publishing, radio, event management and the internet. Apart from staging
the largest premium annual digital conference in Europe, Burda also publishes and prints several
hundred magazines including local editions of Elle, Playboy and Focus, and catalogs. In June
2008, Dr Burda was conferred with the "Hall of Fame 2008" award in Germany by the Manager
magazine earlier this week for his outstanding contribution to the economic, social and political
development of Germany.

Redmatch

Redmatch is a world leader in online recruitment solutions. Using unique Real-Time Job
Matching technology, Redmatch enables recruiters to find and hire the best people, faster and
more cost effectively. Thousands of satisfied users are already using the Redmatch products.
Redmatch provides a variety of products including:- Job portals solutions, newspaper online
employment advertising solutions, corporate Applicant Tracking Systems, staffing companies
solutions and more.



The Wall Street Journal

The Wall Street Journal, the flagship publication of Dow Jones & Company (NYSE: DJ;
www.dowjones.com), is the world's leading business publication. Founded in 1889, The Wall
Street Journal has a print and online circulation of nearly 2.1 million, reaching the nation's top
business and political leaders, as well as investors across the country. Holding 31 Pulitzer Prizes
for outstanding journalism, the Journal seeks to help its readers succeed by providing essential
and relevant information, presented accurately and fairly, from an authoritative and trusted
source. The Wall Street Journal print franchise has more than 600 journalists world-wide, part of
the Dow Jones network of nearly 1,900 business and financial news staff. Other publications that
are part of The Wall Street Journal franchise, with total circulation of 2.7 million, include The
Wall Street Journal Asia, The Wall Street Journal Europe and The Wall Street Journal Online at
WSJ.com, the largest paid subscription news site on the Web. In 2006, the Journal was ranked
No. 1 in BtoB's Media Power 50 for the seventh consecutive year.

Velti

Veltis market-leading mobile marketing technology platform, coupled with its experience in the
mobile advertising industry, enables clients around the world to deliver an extensive range of
highly targeted marketing campaigns. With operations in 25 countries, and a mobile marketing
joint venture with the Interpublic group, a top global holding group of advertising agencies, Velti
has the ability to reach through its platform an estimated 1.4 billion consumers. Veltis unique
Mobile Marketing and Advertising Platform manages the full cycle of planning, execution and
monitoring of multiple campaigns across differing mobile formats and channels, offering
customers more than 70 mobile marketing and advertising templates, which can be managed
from one user interface.



virgin

One of the most respected brands in Britain - is involved in a variety of businesses including
airlines, trains, finance, soft drinks, mobile phones, holidays, cars, wines, publishing, fashion and
of course Music. What tie all these businesses together are the values of the brand and the vision
and ambition of its founder Sir Richard Branson. Virgin Radio went on-air in London at
12.15pm on 30 April 1993 - promising to play classic album tracks and today's best music. It has
since been sold to Ginger Media (which was subsequently bought by SMG plc). Virgin also
currently broadcasts on DAB across England, Scotland and Wales, on digital TV and cable.

Print Works

Print Works a one stop shop for space selling in any of the publications in HT, has remarkably
maintained the tradition of ours as the first Indian media company to have organized this expo,
much to the chagrin of other media houses. Held for five days in April end-May, it fetched huge
ad revenues to the company. The novel concept, undoubtedly, set our company in the league of
top notch organisations which are always in the lookout of avenues to widen their clientele.
Moreover, it took place barely a few months after the media marketing departments of Hindustan
Times, Hindustan and Mint were integrated. It wont be wrong to say that Print Works reaped the
harvest, seeds of which were sown during this integration. To woo the advertisers, a mega prize
of Volvo S80 will also be given after a lucky draw to be taken place in April 2009.

Hindustan Media Ventures Limited is a mammoth player in the print media
in India. The extent of its presence is undisputed in that it is the top leader in the English
newspaper market in North India and occupies second place in the Hindi newspaper market in
North India and East India. The group now intends to further consolidate its already established
position as a vibrant and modern media powerhouse.



Marketing Department

"The perceptions and feelings formed about an organization, its products / services, and its
performance is what is known as its brand. The Marketing Department is responsible for
creating meaningful messages through words, ideas, images, and names that deliver upon the
promises / benefits an organization wishes to make with its customers. Furthermore, the
Marketing Department is responsible for ensuring that messages and images are delivered
consistently, by every member of the organization."

Marketing Department should be responsible for-

1. Focus on the Customer
2. Monitor the Competition
3. Own the Brand.
4. Find & Direct Outside Vendors.
5. Create New Ideas.
6. Communicate Internally.
7. Manage a Budget.
8. Understand the ROI.
9. Set the Strategy, Plan the Attack, and Execute

Marketing management is a business discipline which is focused on the practical application of
marketing techniques and the management of a firm's marketing resources and activities.
Marketing managers are often responsible for influencing the level, timing, and composition of
customer demand accepted definition of the term. In part, this is because the role of a marketing
manager can vary significantly based on a business' size, corporate culture, and industry context.
For example, in a large consumer products company, the marketing manager may act as the
overall general manager of his or her assigned product.



From this perspective, the scope of marketing management is quite broad. The implication of
such a definition is that any activity or resource the firm uses to acquire customers and manage
the company's relationships with them is within the purview of marketing management.

HT Marketing Solutions

HT Marketing Solutions has been formed to offer holistic solutions to clients aiming for
a complete and effective connect with the target consumers. HT Marketing Solutions builds a
powerful and appropriate idea for a brand after which mass media, activation and PR are used to
provide an impactful implementation of the core idea.



PRODECT PROFILE



PRINT

English-
Hindustan Times.
Mint.
Brunch.
Sunday Mega.
HT Line.

Hindi-
Hindustan.
Nandan.
Remix
Kadambani.

Hindustan
Media Ventures
Limited
Print Radio Internet


RADIO-

Fever 104 FM.

INTERNET-
With brands like HindustanTimes.com, Livemint, Desimartini and Shine.com, Firefly
spearheads Hindustan Media Ventures Limited foray into the Internet media space.
Firefly e-Ventures Ltd., a 100% Hindustan Media Ventures subsidiary, focuses on creating and
building brands and businesses in the Internet media space. Firefly aims to combine Hindustan
Medias 84-year old legacy as one of Indias largest and most respected names in the media
industry, with the innovation and energy that characterize the Internet space.
Compelling product ideas, creative use of design and intuitive user interface, backed by a
knowledgeable sales force and customer service are the hallmarks of Firefly products. With
brands like Hindustantimes.com, Livemint.com, Desimartini.com and Shine.com in its portfolio,
Firefly promises to be an exciting addition to the Hindustan Media family.

Some internet contact-

HindustanTimes.com
Latest breaking news from India and the world, on current affairs, business, sports, and
entertainment

Livemint.com
Business news site combining editorial strength and credibility of the business daily Mint with
best-in-class web interfaces.



Shine.com
Better careers for better people.

HT Mobile 54242
SMS, Call, Log - redefining entertainment on the mobile.

DesiMartini.com
Social networking site for people from all over the world to connect to each other.

HT Media Ltd. was founded when its flagship newspaper Hindustan Times was inaugurated. It
is India's second-largest print media company and presently has a daily circulation of 2.25
million copies and a readership base of 14.49 million readers. With 17 printing facilities across
India, it is capable of generating 1.5 million copies per hour.
In the Internet domain, it functions as HindustanTimes.com portal. Its
sister publications include the radio station, Fever 104, formed in collaboration with Virgin
Radio; national business newspaper, Mint, which has been started under an agreement with Wall
Street Journal; Hindustan, a Hindi daily; Nandan, a monthly children's magazine and
Kadambani, a monthly literary magazine.

Mint Launches in Kolkata



Mint, Hindustan Media's business daily in exclusive content partnership with The Wall Street
Journal, is now going national. With the launch of the Kolkata edition on 25 May, the daily now
has a national footprint that includes Delhi, Mumbai, Bangalore, Chandigarh and Pune as well.
With an introductory price of Rs3, Mint will target the key business and policy leaders in the
metropolis, in line with its reader profile nationally.

Hindustan's Special Election Coverage - 'Right Information'

Hindustan, through its in-depth and wide coverage on the General Elections is giving - whats
probably the only ammunition that one needs to participate in this big event; that ammunition
being - Right Information.
This right information is being brought to the readers through Hindustans
special election coverage that includes views of Experts, state-wise analysis, reader
viewpoints and minister report cards. In addition to this, Hindustan, through its association
with some of the leading media brands like Google, Aaj tak and IBN 7 is giving its readers
more avenues to seek in-depth information on their future leaders because we at Hindustan
believe that not just voting but Informed Voting will bring the change that India ...



Radio
Fever 104 FM is the premium radio station currently operational in the Indian cities of
Delhi, Mumbai, Bangalore and Kolkata.

Fever 104 FM - Its all about the music

Fever 104 FM, owned by HT Media Limited, and was formed in technical collaboration with the
Virgin group. The company entered the private FM radio market in the four main cities of Delhi,
Mumbai, Bangalore and Kolkata with the brand Fever 104 FM. Fever 104 FM is a contemporary
hits music station that plays a mix of regional, national and international hits.

Shine.com

Launched in June 2008, Shine.com, Indias newest and most innovative career portal has now
crossed the 2 million candidate mark.
Shine.com is a product from Firefly e-Ventures a 100% subsidiary of Hindustan Media
Ventures Ltd, focused on building brands and businesses in the internet space.


MISSION
VISION
AND
OBJECTIVES



MISSION

Hindustan media-A rich heritage to live up to organizational values are the foundation stone on
which the organizations image is built. These help the company realize its organizational goals
and in turn transform lives. Their values drive them towards their goals of expansion,
diversification and excellence.

VISION

Hindustan Media strives to be a visionary organization and not an organization with a vision. In
our endeavor to have a shared understanding, alignment and commitment, we have derived our
companys vision that sets the course and empowers people to take action.



OBJECTIVES
The objectives personified by Hindustan Media Ventures Limited are:
Courage-
To encourage the ability that meets opposition with skill, competence and fortitude.
Responsibility-
Be accountable for results in line with the companys objectives, strategies and values

Empowerment-
Support our people and give them the freedom to perform and to provide our readers with
information to influence their environment.
Continuous Self Renewal-
Determination to constantly re-examine and re-invent ourselves for further innovation and
creativity.



CHAPTER:4
DATA ANALYSIS
AND
INTERPRETATION



Analysis:-
Question No. 1

1) What are you doing?

(A)Student (B) Employee (C) Businessman (D) Other (please specify)....

TABLE NO. 1.1 Showing category of Respondents

category student Employees Business
person
other
No. of categories who do
not read (H.T)
60 20 15 5
Mode =student (60)

GRAPH NO.1.1 Showing No. of respondents of different category

.

As per survey conducted;
Study was focused on those individuals who know English but do not read English news
paper.
According to above graph, students and employees were major segments that consist of
approx. 80% of total non-H.T readers.
0 10 20 30 40 50 60 70
student
Employees
Business person
others


Question No. 2

2) Which news paper are you reading?
1) Hindustan 2) Dainik jagran 3) aaj
4) The Hindu 5) Business Standard 6) Times of India
7) Other (Please Specify):____________________

TABLE NO.1.2 Showing different Newspapers

News paper Hind. D.J aaj The
Hindu
B.S T.O.I Others
No. of Readers 30 20 10 15 10 10 5
Mean Mode =Hindustan (30)

GRAPH.NO. 1.2 Showing No. of readers of different newspapers

Hindustan, Dainik jagran and aaj are the most circulated newspapers; approx 60%
educated individuals are reading those newspapers in Muzaffarpur.
These three newspapers are read by educated person, who know the English very well, so
this is the big opportunity to extend the market and convince them to read H.T.
Only approx 35% educated people reads English newspapers.
0
5
10
15
20
25
30
35
Hindustan D.J AAJ The Hindu B.S T.O.I Others


Question No. 3

3) How do you feel when you hear the name of Hindustan Times?

(Please tick on any one of graphics)

TABLE NO. 1.3 Showing different attitude

Attitude(Graphical Scale) Good Neutral Bad
No. Of Respondents
whose attitude
towards(H.T)
65 25 10
Percentage of attitude
towards (H.T)
65 25 10
Mode =Good(65)



GRAPH NO.1.3 showing attitude of respondents towards H.T
.
0 10 20 30 40 50 60 70
GOOD
NEUTRAL
BAD


Approx 65% educated respondent who dont read Hindustan Times but their attitude
towards Hindustan Times is good. This shows H.T having good brand or image in the
mind of potential customers.
Approx 25% educated respondent are having neutral attitude towards Hindustan Times.
These respondents read Hindustan Times very hardly. These Bihari people know English
but like to read Hindi newspaper. They may not be much aware of the importance of H.T
products.
Question No. 4
4) What do you think about quality of information of Hindustan Times as compare to
other English newspapers?

(A)Excellent (B) Good (C) Fair (D) Poor (E) cannot say

TABLE NO.1.4 showing scale of quality of information of Hindustan Times.

QUALITY EXCELLENT GOOD FAIR POOR CANNOT
SAY
Number of
Respondent
25 30 20 10 15
Percentage of
quality of
information
provided by
(H.T)

25 30 20 10 15
Mean Mode =GOOD (30)

GRAPH NO.1.4 showing % of quality of information of H.T


The quality of information provided by the Hindustan Times is good because approx.
25% respondents said excellent and 30% good. This shows that Hindustan Times
information is too specific and the newspaper is too friendly in nature.
Above mean there are two categories 1.Excellent and 2. Good. So we can say that the
most of people think H.T .have quality of information with simple language.

Question No. 5

5) How much reliable information of Hindustan Times is?

(A) Very much (B) Much (C) Neutral (D) Not much (E) Not at all

TABLE NO. 1.5 Showing reliability of Information.

Category
scale
Very much Much Neutral Not much Not at all
Number of
Respondents
who think
about
reliability
32 40 14 10 4
Mean Mode =Much (40)

0
5
10
15
20
25
30
35
EXCELLENT GOOD FAIR POOR CAN'T SAY


GRAPH NO. 1.5 Showing reliability of readers on H.T.Information.

.

According to our survey, approx 72 out of 100 respondents rely on information provided
by Hindustan Times, because of following these three reasons,
1. Strongest brand in newspaper.
2. Not adding mirch masala in news by H.T.
3. H.T takes opinion from readers not vice-a-versa.
Question No. 6
6) Anything you dislike in Hindustan Times.
a) Nothing b) More Advertisements c) Sexy Images d) Other
TABLE NO. 1.6 Showing dislike in H.T by students
DISLIKE Nothing More
Advertisements
Sexy Images Other
Respondents
who
dislike in H.T
53 20 22 5
0
5
10
15
20
25
30
35
40
VERY MUCH MUCH NEUTRAL NOT MUCH NOT AT ALL


Mode = Nothing (53)

GRAPH NO.1.6 Showing

Approx 53% respondents like each and every thing whatever comes in H.T. But some of
them said that they could not subscribe and read it in front of their family because of sexy
images of modals, some said more advertisement.
Question No. 7

7) Problem with understanding the language of Hindustan Times?

A) Strongly agree B) Agree C) Uncertain D) Disagree E) Strongly disagree

TABLE NO.1.7 Showing respondents who having problem with language of H.T.
Scale Strongly agree Agree Uncertain Disagree Strog.disagree
Number Of
Respondents
has prob. With
understanding
language.
16 40 18 19 7
Mean Mode =Agree (40)
0 10 20 30 40 50 60
NOTHING
MORE ADD.
SEXY IMAGE
OTHER


GRAPH NO. 1.7Showing-

APPROX 56% respondents are agree with problem of understanding language of H.T, so
it shows that respondents are very weak in understanding English language .
Bihari people like to read Hindi newspaper than English newspaper even though they
know English very well.
They said that they are more comfortable with Hindi. So they like to read Hindi
newspaper.

Question No.8

11) Lacking in cover local news that other newspapers cover?

TABLE NO. 1.8 Showing coverage of local news

Scale Strongly
agree
Agree Uncertain Disagree Strongly
disagree
Coverage of
news
15 21 39 21 4
Mean Mode =Uncertain (39)

0
5
10
15
20
25
30
35
40
45
strog.Agree Agree Uncertain Disagree strog.disagree


GRAPH NO. 1.8 Showing local news cover by H.T.

If we look at graph then we can find that approx 36% respondents agree with that H.T
is lacking in covering local news. They like to read local news first than national. They
find more local news in local newspaper like Dainik jagran and Aaj.
Approx 39% respondents are uncertain about this. It means H.T is lacking in covering
local news or people are not aware about it.
Only approx 21% people disagree.
Here mean is 80 and every data except uncertain are close to mean. More value is above
mean that also prove that H.T lacking in covering local news.

Question No. 9

9) Do you think Hindustan Times is going to add value to your life?


Series 1
Series 3
Series 5
0
10
20
30
40
Series 1
Series 2
Series 3
Series 4
Series 5


TABLE NO.1.9 showing, people who think H.T is going to add value
Scale Strongly
agree
disagree
No. of People
who
think H.T
going to
add value in
their life
19 39 25 10 7

GRAPH 1.9 Showing

58 respondents agree with H.T going to add value in their life if they read H.T. So it
shows H.Ts importance in their life.
They think that by reading H.T their English, life style, status are going to improve.
25 respondents are uncertain about it.

0
5
10
15
20
25
30
35
40
strong.agree agree uncertain disagree stro.disagree


Question No. 10
10) Are T.V., Radio or internet giving more knowledge than H.T?

TABLE NO. 1.10 Showing T.V and RADIO give more knowledge than H.T
Scale Strongly
agree
disagree

knowledge
more than
H.T
20 30 28 13 9

GRAPH NO. 1.10 Showing

Internet, radio, T.V. and new emerging threat mobile are now main source of
information. And because of this, newspaper industry is facing problem.

0
5
10
15
20
25
30
35
strong.agree agree uncertain disagree stro.disagree


CHAPTER: 5
RESEARCH FINDING

SUGGESTIONS
&
CONCLUTIONS



Research Finding

Approx 86% respondents are students and employees, who are Non-H.T readers.
Educated people also like to read Hindi newspaper, because of their convenience with Hindi
language.
Because of good branding and too specific to information or news, approx 81% respondent
think, quality of information of H.T is good.
40 out of 100 respondents rely on information provided by H.T because of it brands, taking
opinion from readers, and not adding mirch masala to it news.
28% respondents have problem with understanding language of H.T because of Hindi
culture or do not know English perfectly..
Hindustan Times comes with so many sexy images so member of family do not like to read
is front of members.
Most of respondent (approx 56%) have problem with language of H.T. There people prefer
Hindi News paper not H.T.
If any newspaper does not cover local news, then nobody is interested to subscribe it, approx
36% respondent agree with H.T lacking in covering local news. But 39% respondents are
uncertain about it.
Due to good branding, improvement in readers life, and status, 58 out of 100 think H.T is
going to add value in their life.
50% respondents agree with, internet, radio and T.V. are providing more knowledge than
H.T. They like to take information, news from electronics media only.



Suggestions
Students are the most potential market for H.T, so H.T Should give-
1. Promotional schemes to organization, classes or schools so new generation becomes habitual
to H.T Only.
2. More career news on regular basis (twice or thrice a week) on H.T newspaper or start two
supplements on career per week.
Give presentation on importance of H.T over other newspaper to these readers(specially
students) because
1. 63% educated respondents (students 66%) are reading Hindi newspaper.
2. 32% respondents have neutral attitude.
3. Approx 50% respondents think extra cost of H.T, over being subscribed newspaper, is
important for them.
To penetrate into the market for various reasons (based on finding and inferences.)
1. Make it compulsory for Vendorwala to put banner outside their home with toll free phone
number and vendorwalas mobile number and one lead line number.
2. Give toll free number on every copy of Hindustan Times one specific location.
3. Give some copies (fix 100, 200) to persons are coming in big clubs to make habituate to H.T.
4. Cover more local news in H.T.
5. Start SMS alert on mobile of short news. For register mobile number make some arrangement
in H.T website.
6. Improve distribution channel in interior areas of Muzaffarpur.
As new generation like to take information from internet so improve e-paper, make reader
friendly, and make it easy to assess.
Tell disadvantage of going online like-eye problem, Cost of electricity, Computer, Internet.
Tell cost calculation of going online and start subscriptions.
Reduce semi-nude images of models.
Start giving more news on stock market.
Avoid repetition of news.



CONCLUSION

From above survey we conclude that,
Non-H.T reader has a problem with understanding language.
H.T lack in covering local news.
New generation like to take news from T.V, RADIO and INTERNET or any electronic
media.
Educated people like to read Hindi newspaper.
In Bihari peoples mind, money is very important for them.
During survey we found some strengths of TOI like-
1. Non-H.T have good attitude towards H.T.
2. They think H.T provides quality of information.
3. H.T will add value to their life.
4. Provide information effectively
5. They rely on information given by H.T



SURVEY QUESTIONNAIRE FOR HINDUSTAN TIMES
Please fill this to help Hindustan times Serve you better.
(The information provided by you will be kept strictly confidential.)
(FOR PEOPLE WHO DONT" READ HINDUSTAN TIMES)
1) What are you doing?
(A) Student (B) Employee (C) Businessman (D) other please specify....
2) Which news paper are you reading?
A) Hindustan B) Dainik jagran C) Aaj
D) The Hindu E) Business Standard F) Times of india
G) Other (Please Specify):____________________
3) How do you feel when you heard name of Hindustan Times?
(Please tick on any one of graphics)

4) What do you think about quality of information of Hindustan Times as compare to other
English newspapers?
A) Excellent (B) Good (C) Fair (D) Poor (E) Cannot say
5) If you are subscribing any other newspaper then a expert says to purchase Hindustan Times
than extra cost of Hindustan times will be important for you
(A) Very important (B) Fairly important (C) Neutral (D) Not so important (E) Not at all
important


6) If somebody provide you Hindustan Times at free of cost, than are you going to read it?
Why? - ______________________________________
What will be frequency of reading Hindustan Times?
(A) All of the time (B) Very often (C) Often (D) Sometime(E) Hardly ever
7) How much reliable information of Hindustan Times?
(A) Very much (B) Much (C) Neutral (D) Not much (E) Not at all
8) Ticks on more than two relevant boxes.
Time constrains to read any (English and Hindi) newspaper.
More time consumption to read English newspaper (H.T)
Not easily available in your area (service/delivery problem)
(Mention area____________________________________)
Requirement to read other newspapers. (Mention name)
Prefer to read Hindi newspapers at your home
9) Anything you dislike in Hindustan Times.
_________________________________________________________

Rate Hindustan Times (H.T) on these 5 scales

S.NO. Questions Strongly
agree
disagree
10 Problem with
understanding the
language of
Hindustan
Times.

11 Lacking in cover
local news (any
information fun
also)
that other
newspapers
Cover?
_____________
How much % of
that
information
Hindustan
Times

0-20% 20-40 40-60 60-80 80-100


cover?
12 Do you think
The
Hindustan times
is
going to add
value to
your life?

13 Is Hindustan
Times
providing
information
effectively to
you?

14 Are T.V., Radio
or
internet giving
more knowledge
than TOI?

Personal detail:-
Name . Contact No.
(15) Education
(1)S.S.C (2) H.S.C (3) Diploma (4) Graduate (5) Post Graduate (6) Others



BIBLIOGRAPHY



Websites:

http://www.htmedia.in

http://www.hindustantimes.com

Other sources:
Information provided by the employees.
Newspaper.
Magazine.

Ashishproject 101204001817 Phpapp01

Transféré par

Informations du document

Titre original

Copyright

Formats disponibles

Partager ce document

Partager ou intégrer le document

Options de partage

Avez-vous trouvé ce document utile ?

Ce contenu est-il inapproprié ?

Droits d'auteur :

Formats disponibles

Ashishproject 101204001817 Phpapp01

Transféré par

Droits d'auteur :

Formats disponibles

Hindustan Media Ventures Limited

Acharyas Bangalore B-school Page 1

Vous aimerez peut-être aussi