A REPORT

ON
MARKETING ON ENGINEERING SERVICES
& SOFTWARE PROGRAM TRAINING.


BY :-
SRIRAG S GAEKWAD
13BSPHH010662


TecSo Projects Limited.











A REPORT
ON
MARKETING ON ENGINEERING SERVICES
& SOFTWARE PROGRAM TRAINING.


BY :-
SRIRAG S GAEKWAD
13BSPHH010662

TecSo Projects Limited

A Report Submitted in Partial Fulfilment of
the Requirements of
M.B.A. Program of
IBS- HYDERABAD

Distribution List :
1) Dr. Venkateswara Rao Korasiga (Faculty Guide)
2) Mr. Kartikey Hariyani (M.D. of TecSo Projects.)
3) Mrs. Kinnari Hariyani ( Director of TecSo Projects and Company Guide)

Date of Submission:- 15-05-2014

This Report is Submitted as a partial fulfilment of the requirement of
M.B.A. Program of IBS-HYDERABAD.

ACKNOWLEDGMENTS
1) Head of the Organisation :
A Sincere Vote of Thanks to Dear Kartikey Sir and Kinnari Mam for giving
us this opportunity to Work in this Company for a Wonderful Time-Span of
3 months and Providing us with each and every minute details related to the
company as well as a freedom to work as per our Individual Thought-
Process along with Involvement in all the Activities of the Organization like
Presentations, Movies, Outings, Sports Activities etc. I never felt to be just
an Intern for these 3 months but I felt a lot as being a responsible Employee
of the company that helped me in working to my best potential.
2) Company Guide :
Dear Kinnari Mam, Thank You for guiding and helping me in taking
initiatives whatever I felt proper in order to take SMARDCAD ahead with
my own thought process and the Marketing Skills that I had. It was truly a
great Journey being here where I learnt a lot from the basic level to the level
where I could give my own inputs which affected the outputs in a much
better way!


3) Faculty Guide:

Dear Venkateswar Rao Korasiga Sir, A Big Thank you to you for always
being there whenever I had any confusions or any doubts in our minds
related to the Internship. I got every reply to the mails that I ever sent to you
which was of a great help to me.
Also, I would like to thank Mr. Jojo Mathew George Sir for his valuable tips
and feedbacks through his regular posts and comments on facebook which
helped in getting a lot of insights towards what mistakes did other students
make, and this helped in making sure not to repeat any of those mistakes in
writing this report.

4) Others :
Under this category, I would like to send my vote of Thanks to firstly, my
parents, my friends and my relatives, everyone, who helped me at every
stage of this Internship and managed their time as per my schedule for these
3 months. It was their support that helped me in making these 3 months
easier and helped me in learning along with having fun due to their presence.
Also, I would like to thank all the sincere and dedicated employees of TecSo
Projects Limited, who never treated me as Just An Intern, but gave me so
much of respect and equal status just what an employee gets over here. This
never made me feel not being connected to the organization or the people
over here.

















TABLE OF CONTENTS :

Authorisation iii

Acknowledgments iii

Executive Summary/Abstract/Synopsis

1. Introduction 6
1.1 Purpose, Scope & Limitations 07
1.2 Sources and Methods 09
1.3 Report Organization 11

2. Main Text 57
2.1 Experimental Work 58
2.2 Data Collection 59
2.3 Survey Done 61
2.4 Description of Activities 62
2.5 Results Obtained 70

3. Analysis of work done 71
3.1 Findings
3.2 Conclusions 72
3.3 Recommendations

4. Attachments 73

5. Thank You Note 80







INTRODUCTION :

My Company, Tecso Global , Chhani , Vadodara. Gujarat, mainly deals with
the following things or activities:-
1) Engineering Services , where in they provide Engineering Solutions in
the form of Products as well as Guidance to various Industries.

2) SMARDCAD , this is the Training Division of TecSo Global, which
deals in providing Software Program Training to all the Engineering
students as well as professionals. Courses taught under this are explained
in detail further in the title page.

3) Solar Engineering, which is done by using the renewable source of Solar
Energy and converted into a specific project or material which can be
used by the clients and consumers.

4) I.T Solutions, under which the company understands the needs of a
business or a customer and provides them with the best solution possible
matching their expectations and resulting in their success.











My Purpose Here :-
Marketing of Engineering Services (TecSo) and Software Program
Training (SMARDCAD).
Better Marketing of Engineering Services to the Industry as well as
providing Industrial Solutions to diversified sector in the Industry along
with Training for Software Programs for students as well as
professionals.
Exploring various fields and sectors where the Engineering Services and
expertise knowledge of TecSo Projects Limited becomes useful and
worth spreading it.
My work, As an Intern here, is to learn about all these products and
services so that I can create new and innovative ideas that can help the
company to promote its business and expand in other areas as well as
make individuals aware of the services and offerings of the company.
A new marketing plan needs to be made which comprises of Online as
well as Offline techniques which can prove to be helpful to the company.
Online Plans or Techniques include all the Web-Based promotion
techniques like Mass-Mailing, Social Networking Sites through which a
lot of awareness is generated and it helps the company to stay connected
with its new as well as existing clients and customers. This includes sites
like Facebook, Linkedin, Pinterest, Mails, etc.
By this, a lot of stuff and news and events are shared with the customers
in such a way that they are regularly updated about the company and its
happenings alongwith new products or new services that are offered by
the company.
My job (As an Intern) is to take care of all such promotion techniques and
give a weekly report to the company regarding innovations made in the
company and see to it that this information reaches as many customers as
possible and helps the company gain a lot more success and awareness in
the market.
I have also given them an idea regarding Re-designing of its website and
getting connected to Google Ad words by which it becomes easier for
prospective candidates or companies to search and find the company and
know about it.
Offline Techniques for Marketing and Promotion deals with things such
as preparing and designing Brochure which can be as short and simple as
possible but can provide every bit of details regarding the working of the
Company and its offerings , which can be spreaded as much as possible
and a lot of customer-data base can be generated through this.
Also, a unique way of organising various Seminars and Workshops in
various Engineering Colleges are to be arranged where in the Seminars
are offered free by the company whereas the Workshops are chargeable.
Here, the students or professionals are taught and explained regarding the
various courses offered by SMARDCAD (the training division of TECSO
PROJECTS LIMITED) which aims at clarifying types of doubts or
queries that arises in the minds of students before they start working on
any course.
















SOURCES AND METHODS :

A Few innovative techniques like doing a C.S.R activity, printing
fortnight or monthly newsletters and sending it across to various
customers and clients has been given by me.
I also had to understand the various rules and ways in which Cold-Calling
takes place professionally as I had to contact various potential students as
well as prospective companies who might be interested in receiving the
services and products offered by the company.
These days my work is to work on these techniques that can help in
providing fruitful results for the company in terms of clients as well as in
terms of revenue generation by which the company can spread its
business it other parts of Gujarat as well as outside Gujarat.
The company also has tie-ups and links with many other companies
which can create a strong customer base for TECSO PROJECTS
LIMITED.
The company expects me to talk to various potential candidates regarding
the product expertise like Application Development, Application
Maintenance and Support, Application Training and I.T. Training.
It is also generally found that students become hesitant towards such
institutes as they do not understand the importance and ways in which
these courses can prove to be beneficial to them and hence it is important
to make them understand and make them realize about the importance of
these courses in the present as well as in the future.





Other Methods used by me include :
1. Cold-Calling.
2. Leaflet Distribution.
3. Events like Cricket Matches.
4. Online Promotion using Social Networking Sites.
5. Offline Promotion using Banners and Stickers.
6. Designing T-Shirts, Bags, etc stuffs which can be given to students of
SMARDCAD which can help in indirect Marketing also.
7. Outdoor Activities.
8. Making P.P.Ts for enquiries of students.






REPORT ORGANIZATION :-


Description of the activities of the Company in Detail

1) Engineering Services :-

TecSo Global has been making sustainable progress possible with its
indigenous Engineering Program. With their highly recognized expertise
in product design and development, they help clients in making more
sustainable world by following offerings:

Design Innovation (Best-In-Class)
Finite Element Analysis
Design-To-Cost : Cost Reduction Through Value Engineering
Reverse Engineering
Tooling & Fixtures
Product Homologation
Vehicle Engineering

With extensive network of domain experts in product design and through
collaborative network of manufacturers across the globe, TecSo Global
has been able to acquire a significant pool of knowledge and information
to cater to the customer requirements in various segments of engineering
domains.

Along with constant improvements in its Engineering program, TecSo
Global has been able to deliver the values from Concept Design to Virtual
Validation to Prototype Testing through its highly acclaimed Product
Lifecycle Management (PLM) Technology.

As a part of continuing education and skill up gradation, TecSo Global is
being represented at :

Society Of Automotive Engineers (www.sae.org)
American Society Of Mechanical Engineers (www.asme.org)
Institute Of Electrical And Electronics Engineers (www.ieee.org)
IEEE Computer Society (www.computer.org)

Product design

Product Design is a process of effective and efficient idea generation, concept
development, Concept Validation, Testing and Manufacturing or
implementation of a product (physical object or service) and making this
process more tangible through a systematic approach.


Product Design at TecSo Global :

They provide comprehensive product design expertise in the field of
engineering and manufacturing. They also specialize in services from new
product development to product validation and prototyping, which ultimately
helps the clients to come up with Best-In-Class product in marketplace.
Tecso Global holds a synergy of skilled and Experienced product designers that
assures clients about the integrity of their product.

At TecSo, It is believed that to understand and come up with diligent
Engineering solution for their clients query is the Top priority .
With this vision, This Company has imbued some of the virtues like
On time delivery
competitive budget
Best-In-Class solution
Proactive market assessment and many more
in the heart of the Organization which proves them to be a global giant for
Product Design time and again.


The Functional area for product development covers :

Conceptual Iterative calculations for product design.
Concept Design of parts, sheet-metal components and assemblies.
Detailed Engineering Design and Manufacturing Drawings.
Manufacturing assistance and supplier selection.

Since last 8 years TecSo Global has been providing complete Mechanical
Engineering Designing Services for the following:

Industrial Product Design for Industrial Loader.
Product Design for Backhoe Loader.
Backhoe Loader attachment for Tractor.
Complete Product Design Optimization of Hydraulic Mobile Crane.
Rapid Prototyping for New Product Development.
Project Management Consulting for the New Product Development
Process.

By leveraging so many years of experience in Mechanical Engineering
Design, you can avail the benefits of:

Reduce Risk: Based upon our highly experienced team of
professionals.
Lower Fixed Labor Cost: You can buy only the services you need
when you need them.
Expediting your Schedule: No Need to build a team, we are ready to
start.
Maximized Quality and Innovation: Decades of experience and
expertise in core Mechanical design assures of world class quality.

Finite Element Analysis

TecSo Global provides full scale Finite Element Modelling and Analysis
of Simple Engineering product to complex vehicle engineering.
The Organisation has developed core expertise in Simulation of practical
real-life situations, correlation between test and analysis data, service life
prediction, design optimization, kinematic analysis and failure mode
prediction.
Also, They have nurtured highly-qualified team for FEA with multi-
faceted experience through a decade.



Some of the projects worked upon for clients world-wide include:

Whole Vehicle Simulation under structural analytics for Durability and
Kinematic & Force Analysis.
FEA for loader, backhoe, chassis, Stabilizer as a whole machine as well
as Tractor attachment.
Kinematics and Force analysis of new offset boom.
Re-Design and Weight reduction of swing post using FEA.
Failure Analysis of Truck Trailers of different capacity.
Design validation of structure designed to life Nacelles of Wind Mills
using FEA approach.
Design validation of Mast of a Blast Drill Machine using FEA approach.
Load Calculation and Validation through Finite Element Analysis
Approach of Storage Tank.
Analysis report with detail finite element analysis for the hydro test of
horizontal pressure vessel.
Stress and Deflection on Ball valve through FEA approach.
Design & Strength verification of Designed Casting through FEA.
Strain Gage analysis data Collection for the Backhoe Attachment.
Static Structural & Thermal Analysis of Generator Rotor.
Structural validation and design optimization of Telehandler Boom
through FEA.


Design Optimization


Design optimization is the application of numerical algorithms and techniques
to engineering systems to improve the system's performance, weight, reliability,
and/or cost.
Optimization methodologies can be applied during the product development
stage to ensure that the finished design will have the high performance, high
reliability, low weight, and/or low cost. Alternatively, optimization methods can
be applied to existing products to identify potential design improvements.

Typical engineering systems are described by very large numbers of variables.
TecSo Global utilizes the knowledge, experience, and judgment to specify these
variables and design effective engineering systems to stand by the competitive
nature of market and End customer requirements.

Design optimization allows to:

Reduce vibration
Increase fatigue life
Improve performance
Reduce material waste
Optimize material selection
Optimize cost















Reverse Engineering



It is a process of Re-discovering the technological principles of an object
through analysis of its structure, function and operation.

The reverse engineering process involves measuring an object and then
reconstructing it as a 3D model in virtual CAD, CAM, CAE and other software.

Reverse Engineering at TecSo Global:

With the strong knowledge and years long experience of reverse engineering,
the organization provides solutions to their clients as per their requirements to
meet up market competitiveness.
TecSo Global has developed a fully groomed team of engineers in this area
along with precise and advance measuring instruments for complete mechanical
inspection and measurement of any product that we can achieve the '0% error
level'.

With the years of experience on reverse engineering, The team can understand
the Engineering, fitment of its parts and functioning of large range of products
and can come up with the solution as diligently as possible.

Besides, we have also developed expertise to measure all kinds of profiles
considering the true value of dimensions and then classify them into following
measuring methods.

Touching or Non-touching methods (include 3D Scanning Technologies
and CMM)
Deviation Analysis of physical part with CAD Model.
Dimensional Inspection & Validation.







Tooling & Fixtures



The manufacturability of any virtual component can be proved by its Tooling
concept. Once the product model model (with approval of our Tool design
engineers) is ready we start making tooling concept considering economy and
long lead nature of tooling component which will ultimately facilitate flawless
manufacturing of designed product. Our Experience on design and development
of Tools and fixture for multi disciplinary vehicle engineering proves us the
leading Expert in this domain.

At TecSo Global, they follow meticulous processes that outshine customers
expectations in terms of delivery schedules, quality and cost.

The experience on Tooling & Fixture includes design and development of
welding & machining fixtures for the whole vehicle engineering of Backhoe
Loader at sub assembly and final assembly levels. Such assemblies include
Boom, Dipper, Links, Loader arm, Bucket, Cabin, Operator platform, Fender
etc.

Vehicle Engineering




Vehicle engineering is the entire vehicle development program that includes
Defining Production specifications (Best-in-class)
Concept development,
3D modelling,
FEA,
2D drawings,
Hydraulic selection,
Supplier selection etc.

Usually companies prepare prototype models to check product performance
through testing and to know the scope for further improvements before they
launch their product in market.

TecSo is involved for the entire vehicle engineering program as stated above
including production certification acquiring from the respective authorised
organisation.
2) Solar engineering



Services of Solar Engineering are provided under the name of TecSolar.

TecSolar is one of the most competitive Solar Power/Renewable Energy
Consulting, Engineering and Contracting Company in India, with extensive
experience and expertise in solar/Renewable Energy Industry.

Till now TecSolar has been associated as Solar Energy consultants for about
110 MW Grid-connected Solar PV projects India.

Their broad array of renewable energy consulting services include project
conception, development and implementation, market entry strategies, strategic
diversification, due diligence, DPR for setting up Solar Pv projects.

Their DPRs are bankable and include detailed specifications that assist in
procurement of long-lead items.

Vision: Making Planet Earth a greener & Cleaner Place for our coming
generation with abundant energy for everyone

Mission: To deliver a competitive and sustainable growth of Indian Economy,
by exploring renewable energy resources vital to the world's health and welfare

Values: Creating and maintaining an environment that is cleaner and greener by
contributing for the growth of renewable energy

Belief :- A cheaper, renewable energy that can change the planet and is more
affordable and better than the other conventional sources of energy.

Products/Services Offered under TecSolar :-

UTILITY SOLAR PV FARMS



A large scale Solar Power Plant also known as Solar Farm or utility scale
generation station is a large Solar Photovoltaic System. As many of the Solar
Power Plants are situated on agricultural land the term Solar Farm was born.
Utility-scale solar has been generating reliable, clean energy with a stable fuel
price for more than two decades. Solar power plants can be developed in a way
that balances environmental protection with our energy demands.
With more than 100MW of Grid-connected Utility Solar PV power plants under
execution, Team TecSolar has expertise from concept to commissioning while
working closely with the governments, technology partners, power traders,
engineers and logistics to undertake global EPC contracts and thereby realize
the renewable energy targets of both private and public sector companies
worldwide.

ROOF-TOP SOLAR PV



Coupled with expertise on converting buildings, factories and even residential
colonies as power-house of Solar PV renewable energy.
Currently, TecSolar has undertaken a vast initiative of projects for Roof-top
applications.
Sun Power delivers turnkey rooftop solar installations that significantly reduce
the energy costs of large businesses.

Rooftop solar is regarded as an environmentally stable power source. Here are
some benefits at-a glance:
It can be installed quickly.
It has zero emissions.
It has low noise.
It requires little maintenance.
Its efficient.
The electricity it produces is used where its needed: on-site or by the
grid; meeting an immediate electricity need.
No need for costly transmission infrastructure.
Photovoltaic technology is proven in performance and availability.
Creates a relatively easy way to enter the renewable energy market for a
unique power-generating opportunity for a long period of time.












BUILDING INTEGRATED SOLAR PV (BIPV)


While standard PV solutions are often used in residential or solar-farm
applications, BIPV provides the architect with completely new possibilities to
incorporate solar technology into buildings.

PV systems and architecture can now be combined into one harmonious mixture
of design, ecology and economy. Our building integrated photovoltaic modules
create a world of possibilities. The wide variety of elegant forms, colours and
optical structures of cells, glass and profiles enables creativity and a modern
approach to architectural design.

It allows specifiers to deliver an energy-efficient, innovative and prestigious
project and to set new architectural standards for the future by combining
elegance with functionality. PV modules can be incorporated into the building
vertically, horizontally or at an angle.

The modules can be tailor-made in accordance with dimensions and customer
wishes. A selection of cells and positioning can be adapted according to project
design specifics: Transparency, Light control, Module design, Shading,
Dimension.

RURAL ELECTRIFICATION



Day to day energy issues in Rural Areas:

Rural women spend more time in procurement of fuel wood
Cooking, heating of water etc., with inferior quality of fuel wood
generate more smoke (30 times more than WHO standards).
Women and small children are most affected due to indoor air
pollution
Acute respiratory infection, chronic obstructive lung disease,
adverse pregnancy outcomes and eye diseases are common

Rural Solar Photovoltaic Applications

Solar light (Street light, home light, Lantern ,torch)
Solar cooking
Solar fan
Solar water heating
Solar-powered water pumps
Solar Crop Drying
Putting Solar Energy to Use: Heating Water
Solar Crop Drying









THE SOLUTIONS PROVIDED BY TECSOLAR USING SOLAR
ENERGY.

Solar Petrol Bunks :-



There are many reasons why the owners of petrol pumps would like to switch to
solar power to power their dispensing units.

Saving on monthly electricity bills.
Operational cost reduction on Diesel Generators. Over a period of 25
years DG sets are 5 times as expensive as solar energy
Reliable operations of dispensing units even in load shedding hours. The
dispensing units last long as the solar system provides superior power
quality (stable voltage).
Accelerated depreciation benefits (80% first year, 20% second year) to
reduce your tax liability.
Solar energy is a clean form energy offering reduction in carbon
emissions. For a 1 KW system a solar system can reduce carbon
emissions up to 1.5 tons/year.
Solar Water Pumps



A solar-powered pump is a pump running on electricity generated by
photovoltaic panels or the thermal energy available from collected sunlight as
opposed to grid electricity or diesel run water pumps. The operation of solar
powered pumps is more economical due to the lower operation and maintenance
costs and has less environmental impact.



Solar Water Pump's advantages:

High price performance: Price performance is higher because battery is
not needed, maintenance cost also becomes lower.
Long life Span: Solar panel design life 25 years therefore free pump
running for 25 years.
Long Lift: Deepest working depth is 200 meters.
High Efficiency: Solar water pump's working efficiency is 30% higher
than regular water pump.
High Reliability: Pump use electricity generated by solar panel directly
without battery, thus system more reliable. Pump works automatically
when there's sunshine.
Easy installation: Without laying cables which are needed for grid
electricity connection, installation becomes much easier.








Solar Power Fence



A solar fence is a psychological barrier that keeps wild animals out over long
distances. Against any tempering the alarm in the system gets activated and
alerts the inmates of the protected area.


A pulses electric current is sent along the fence wire about one pulse per
second, from an energizer, which is earthed. When the animal touches the fence,
it completed the circuit between the fence and the ground and gets a short, sharp
but safe shock. The shock is sufficiently memorable that the animal never
forgets.


Centralized Street Light System




Its a unique approach of Centralized Street Lighting System for industries,
societies, party plots, schools, parking lots etc.

It constitutes of Off Grid Power Pack with option of charging from Main grid
power in cloudy or poor sunlight days. Suitable Solar PV Module Array is
installed on Roof Top or one location and suitable inverters, Charge Controllers
and Batteries are installed in a control room.

Solar energy is converted into electrical energy using solar PV Module. This
energy is stored in batteries using solar charge controller.
The stored energy is then converted into 230V A.C. using highly efficient
inverters and supplied to street lights just as in conventional grid based system.
We recommend to use AC LED based street light to reduce cost and increase
life span also.

3) I.T. SOLUTIONS

Application Development






TecSo Global has developed a considerable expertise in the area of
design and development of software applications for the manufacturing
sector. It has a vertically integrated capabilities ranging from requirement
definition to implementation & roll-out.

Enterprise Software (ERP)



ERP combines the function of all departments on a single computer
system which can serve the need of different department functions. ERP
integrates all the facets of the company like planning, marketing,
Engineering, Finance etc.

The most important benefit of the ERP is that it uses a single database for
storage and management of all data from different subsections of an
organization, making it easier to access and share information across
different domains in same organization. Thus reducing the cost incurred
in developing different software systems for every sub section.

Today, ERP has earned a stature as an important element of an
organization for the following features it offers:

Financial Information Integration
Customer Orders Integration
Standardizing and Speeding up Manufacturing
Standardization of HR information
Reducing inventory

Product Lifecycle Management



In the dynamic global environment, creating and delivering innovative
and differentiating products and services is what makes you stand out
from the competition.

TecSo Global provides PLM applications that provides you with a 360-
degree-support for all product-related processes - from the first product
idea, through manufacturing to product service.

Create and deliver innovative products that fulfill or create market
demand
Optimize your product developing processes and systems to speed
products to market ensuring compliance to industry, quality and
regulatory standards
Become more agile than your competitors and able to react and take
advantage of market and competitive opportunities across your
business networks

Supply Chain Management




Effective Supply Chain Management (SCM) has become vital to compete in
today's global marketplace. At TecSo, we offer Supply Chain Management
solutions that enables our client to optimize their supply chain processes to a
rapid changing competitive environment.

The function of Supply Chain Management is to optimally design and manage
the flows of materials and information to implement an integrated supply chain
strategy within and among companies. We are dedicated to providing
companies with the best solution that makes you stand out from your
competitors

Under supply chain management solution, we provide,

Inventory Management
Order Management
Procurement
Logistics
Forecasting and Planning
Return Management








Technologies



Technology Services helps empower enterprises with business process
innovation, enterprise agility, collaboration across the ecosystem and utilization
of information as a strategic asset. TecSo Global provides solutions which offer
valuable insights and helps transform the business processes of clients.

We use the most modern development tools and technologies available in the
market today. We are staying on pace with the fast evolving development
capabilities and uses of multimedia and the Internet.

Till date we have been working on various Technological Platforms Like Java,
ASP.NET, and PHP. We also provide training on these technologies in our
Training division SmardCAD.


Product Data Management



Product data management is the key to every successful organisation. It has
been described as DNA of value chain. For any organization, the information
the information that it creates and maintains is its most valuable asset.

Design Data Manager is an affordable off the shelf product that is designed to
protect the integrity of your data, streamline your engineering creations and
change the processes. It ensure that clean, structured data is available to all
members of the enterprise who need it, different representations of data must be
transformed into a unified structure that complies with organizations belief
system.

TecSo Global is the exclusive vendor for DDM in India.

Web Solutions
1. Web Design


Our IT Department team ensures best quality of Web designing using latest
existed technologies.
Our team comprises of a group of talented individuals with proven skills in the
various specialties related to website design and marketing. We are action
oriented and acutely focused on ensuring our clients get the results they desire.





2. Web Programming



We, at TecSo Global, offer a wide range of Web Applications with our
outstanding web programming experience in ASP, PHP, .NET, JAVA etc.









E-Commerce Solutions





Using E-Commerce solutions, an intelligent website can welcomes your
customers, provides the information and guidance, allows check-out and
payment facilities and helps them keep a tab on delivery of their selected
products and services. Professional Web Services has the experience to get your
B2B or B2C business making you money online now with a powerful e-
Commerce website solution.




Web Marketing

Search Engine Optimization (SEO):



To enhance the visibility of your website, increase the return on investment and
get maximum targeted traffic with well structured Search Engine Optimization
campaign offered by TecSo Global IT Department.
SEO services provided by us are customized as per your unique needs keeping
in perspective long term business goals. The expert team of professionals strives
to maximize your profits through Internet marketing and search engine
placement.

Search Engine Marketing (SEM):


Our team is fresh thinking, results driven SEO that can pride us on the results
we achieve for our clients. TecSo offers fully integrated online marketing
solutions that can be tailored to suit any organization looking to improve the
results they achieve via their website.
Social Media Marketing (SMM):


We can develop a social media strategy to meet the needs of your specific
organization or business. Our experts have experience with most, if not all,
forms of online social media marketing. We have the answers to all of your
social media and social media advertising questions.

Link Building:


Link Popularity is measured by quantity and quality of the links that point to
your website. And Back links showcase the popularity of your website. We
offer you both one way links and reciprocal links to neutralize the effects of
search engine Spam and complexities of other factors.






Content Writing:


We review and analyze the existing content to make it more aggressive for
search engine friendly as well as more readable and informative.

IT Outsourcing



At TecSo Global our effective IT Outsourcing Services ensures quality
solutions for the clients. Our IT outsourcing can be a value enhancer, helping
organizations with Concentrating on the core business operations, gaining
additional momentum in providing quality services by leveraging the
framework provided through outsourcing and with cost efficiency.

4) SMARDCAD,
(The Training Division of Tecso Global)




SMARDCAD is the comprehensive training solution provider for the
professionals as well as students. The training is imparted through
scientifically developed curriculum with the application of latest
versions CAD/CAM/CAE software.

The SMARDCAD center has a team of highly qualified and
experienced faculties with unique teaching models based on
experiential learning and live projects, we impart knowledge and
understanding which is unmatched.

The training programs are exclusively designed to complement
learnings in respective fields and beneficial for learner in various
aspects including theoretical, technical and practical skills. The
emphasis is on maintaining the blend of fundamental theory and
industrial practice to equip the trainee for applying acquired
knowledge to solve Real time problems.

SmardCAD deals with providing training to two sectors of Market
Segment i.e- Target Audience,
1) Professionals
2) Students

The courses offered to Professionals include the following under the head
SmardCAD,










1) Product Designing

Product Designing is the process of creating a new Product. In Simple
words it is the consolidated effect of various independent processes
carried out by differed individuals or Groups to arrive at a Product that
can justify the End User Requirement and hence can be sold.
Product designers conceptualize and evaluate ideas, making them
tangible through products in a more systematic approach. Their role is to
combine art, science and technology to create tangible three-dimensional
goods. This evolving role has been facilitated by digital tools that allow
designers to communicate, visualize and analyze ideas in a way that
would have taken greater manpower in the past.


2) Analysis


Analysis is the process of breaking a complex topic or substance into
smaller parts to gain a better understanding of it.
When talking Analysis for Engineering, it could be Theoretical Analysis
(Solving a design problem mathematically using Design fundamentals) or
Finite Element Analysis (FEA - virtual simulation of Objects acted by
Forces).

Theoretical Analysis includes anything and everything that can be solved
by Manual calculations using fundamental equations.
FEA or Computer Aided Analysis (generally known as CAE/FEA) is a
term used for Computer based Software/Applications that are used
extensively for the FEA of Products in various disciplines of physics like
mechanical, thermal, crash/ impact, fluid dynamics, electro-magnetics,
etc.

3) REVERSE ENGINEERING


Engineering is the profession involved in designing, manufacturing,
constructing, and maintaining of products, systems, and structures.

Reverse engineering is data abstraction process used in many fields
today. Using reverse engineering one can obtain data from a product or
assembly about its technical specifications.
In some situations, there may be a physical part without any technical
details, such as drawings, bills-of-material, or without engineering data.
The process of duplicating an existing component, subassembly, or
product, without the aid of drawings, documentation, or computer model
is known as reverse engineering.

Why do we need Reverse Engineering?

Original manufacturer of a product no longer produces a product
which is still in demand
Some bad features of a product need to be designed out
Inadequate documentation of the original design
Explore new avenues to improve product performance and features
4) PROJECT PLANNING

The discipline of project management is about providing the tools and
techniques that enable the project team to organize their work to meet these
constraints.

The primary challenge of project management is to achieve all of the project
goals and objectives while honoring the preconceived constraints. The
secondary and more ambitious challenge is to optimize the allocation and
integrate the inputs necessary to meet pre-defined objectives.

Like any human undertaking, projects need to be performed and delivered under
certain constraints. Traditionally, these constraints have been listed as "scope,"
"time," and "cost..
A further refinement of the constraints separates product "quality" or
"performance" from scope, and turns quality into a fourth constraint.

The Courses Offered to STUDENTS, under the head SMARDCAD include the
following ones :-
1) CAD / CAM

Computer Aided Design is a general term used to identify Computer based
applications/Software that helps Users in any of the processes of designing,
drafting and documentation of a product.

CADD software provides the user with input-tools for the purpose of
streamlining design processes; concept development, designing, drafting,
documentation, and manufacturing processes definition.
Current Computer-Aided Design software packages range from 2D vector-
based drafting systems to 3D solid and surface modelers. CAD is extensively
used in many applications including automotive, shipbuilding and aerospace
industries, industrial and architectural design, prosthetics and many more.
2) FEA

Computer Aided Analysis (generally known as CAE/FEA) is a term used
for Computer based Software/Applications that are used extensively for
the FEA of Products in various disciplines of physics like mechanical,
thermal, crash/ impact, fluid dynamics, electro-magnetics, etc.

In general terms pertaining to application, FEA is an engineering
computational analysis methodology that helps to determine the strength
of a product (part or assembly) in response to loading that might typically
be experienced in its operating/testing environment. It can also help
determine why parts have failed.
FEA simulates the behavior of a real component or assembly with an
idealized mathematical model (or Finite Element Model) representation
including the physical conditions (loads and boundary conditions) in
which it operates.

Finite element analysis allows engineers to get an in-depth understanding
of all of the non-operating and operating characteristics of the products
they develop from several points of view including the geometric shape,
materials used, physical constraints and loading conditions.




3) MATH OPERATIONS

Math Operations; as the name suggests signifies calculations. Even basic
mathematical functions of addition, subtraction and multiplication form a part
of each individuals day to day life.

Any kind of Product development has one or other type of Calculations required
to be done. With the latest development in CAD/CAE software applications,
there are now also tools available that enable the calculation output to be
directly linked with the CAD Software thus enabling a direct connectivity of
Design with Digital drawings.
4) IT/SOFTWARE

Computer programming is the process of designing, writing, testing,
debugging, and maintaining the source code of computer programs. This
source code is written in one or more languages. The process of writing
source code often requires expertise in many different subjects, including
knowledge of the application domain, specialized algorithms and formal
logic.

Whatever the approach to software development may be, the final
program must satisfy some fundamental properties. The following
properties are among the most relevant viz.
Reliability,
Robustness,
Usability,
Portability,
Maintainability,
Efficiency/performance.
5) INDUSTRIAL TRAINING

Industrial Training and Project are a part of every field now. As a training
centre associated with industry, we at SmardCAD also offer short term (3-6
months) training project to both students from Mechanical Engineering as well
as IT students.
6) DISSERTATION

Industrial Projects are a mandatory requirement for students pursuing masters.
We at SmardCAD offer Live project Training as well as Guidance for
Dissertation projects to both students from Mechanical Engineering as well as
IT students.





7) PLACEMENT ASSISTANCE

What makes SMARDCAD stand different and unique from its competitors, who
provide same training in the same field is the Placement Assistance that
SMARDCAD provides to its each and every student on the completion of their
course.
SMARDCAD has had tie-ups with various placement agencies and companies
in the field of Engineering which helps them provide a chance to their students
of getting placed with these Industries or Companies.
8) COURSES OFFERED TO ENGINEERING STUDENTS
Mechanical Engineering Students :-
AutoCAD
Pro- Engineering
Ansys
Catia V5
Solid Edge
Solid Works
Inventor

Electrical Engineering Students :-
AutoCAD
Pro-Engineering
Solar Engineering

Civil Engineering Students :-
AutoCAD
Pro-Engineering
3D MAX
Revit

I.T Students :-
ASP.NET
C, C++
Android
Java
PHP
VB.NET






MAIN TEXT
Date of Joining this Company was 21-02-2014, 2 days prior to the actual date of
joining given by the college, but this has proved to be very useful as on the first
day when I visited the company, we were told to meet the Director and the
Managing Director of the company, Mr.Kartikeya Hariyani and Mrs.Kinnari
Hariyani, and they explained us on the very first day itself about what their
company was all about, and what did they expect from us as Interns in
Marketing.
Since the date of joining , it took almost a week to completely understand the
working and functioning of the Organization as a whole, due to the reason that
the organization deals with a lot of activities which are inter-related to
Engineering and its activities,
but was a bit difficult for me being from Commerce Background, but then
slowly and gradually I grasped all the things that were needed in order to put up
a proper, satisfactory and successful Marketing Plan with the help of the studies
that have been done by me so far and some practical challenges which were
already there to be faced as soon as I entered the Marketing Field of this
company.





1. EXPERIMENTAL WORK :-

Since joining, I have been put in the department of Marketing for
SMARDCAD, The Training Division of TecSo Global, which deals with
providing Software Program Training to Students as well as Professionals in the
field of Engineering.
Initially my job was to make a proper Marketing Plan for SMARDCAD, Online
as well as Offline, under which various things such as regular updates on the
Facebook , Linkedin, etc pages were to be handled by me.
Also, offline techniques such as designing and circulating a new Brochure,
making banners, putting up some new innovative ways which can make the
Companys presence felt in the Market to all the students and professionals , for
which ideas such as doing a C.S.R had been given, also cricket has been such a
great craze and attraction in India, hence I made and promoted a new game
called IPL which was based on the actual IPL-2014 but had different rules &
regulations where every Student had to make his/her own team consisting of 11
players ( 7 Indian + 4 Foreign) and then points were to be given based on some
Rules, which were already been put up and explained to every student.
Later on , when the Director found it interesting, this was also introduced for the
Employees of TecSo Global which resulted into a good competitive
environment in the Organization and all the employees got a bit of change from
their regular work schedule too.
Along with this, The Company organizes a unique Team-Building /
Confidence-Booster activity every Saturday where in different Interns or
Employees need to give a presentation on a particular subject for around 20-30
minutes.
2. DATA COLLECTION :

The knowledge of various Marketing Processes and Research Techniques that
we came across during the 1
st
year of MBA @ IBS Hyderabad were used and
understood in much more detail when I came across the same things in a
practical life.
For example, the 4 Ps of Marketing i.e. - Price, Product, Place, Promotion that
we studied in the subject of Marketing during the 1
st
year of MBA was used
very effectively by me under the Marketing of SMARDCAD as under:-
Product
Smardcad offered a distinct and attractive product in terms of providing
Software Program Training to students as well as professionals which happens
to be the need of the hour for the Engineering students because of the fact that
their respective colleges help in providing bookish and theoretical knowledge
but in order to get a practical knowledge or for learning these things in details
before they enter the competitive world , they should be clear with what actually
comes under all the courses in real-life which can help them in solving Real-
Time Problems, deal with proper 2D and 3D analysis of drawings and the tools
that are used in the field of Engineering Products or Services.
Price

The Major Challenge in this field of SMARDCAD was to generate more and
more potential candidates who could join the training program of SMARDCAD
and start getting knowledge which could result into Income generation for
TecSo Global.
These prospects could be generated through Cold-Calls, Mass-Mailing, Sending
regular SMSs , updates on social networking sites like Facebook , LinkedIn
etc.
During the calls that were made to prospective clients or candidates created a
challenge with regard to the price that were charged for the training of various
courses, so it became a work of smartness and spontaneous ideas in order to
attract them by explaining them the other benefits and future endeavours in that
particular course after which the candidate might think positively regarding
getting training from SMARDCAD.
Place
One of the major challenges was also the place or the situation where this
training was offered, due to the fact that it is a bit away from normal city
persons expectations which also resulted in confused state of mind for the
candidate hence the situation or place became a major concern for the candidate
in deciding whether to join the institute or not.
Promotion
As the company and its initiative of SMARDCAD is a bit new and in its growth
stage of product life cycle, very few students have been already aware of this
services provided by SMARDCAD, hence it was required to be a bit aggressive
for a proper marketing in such a way that it reaches to maximum number of
people and in as short time as possible.




3. SURVEY DONE :


My Work started with doing Online Survey and Study regarding all the courses
or topics that are covered and taught under the name of SMARDCAD where I
had to read about and understand in detail about courses such as AutoCAD, Pro-
Engineer, ANSYS, Catia V5, Solid Edge, Solid Works , Inventor, 3D MAX,
Revit, Solar Engineering, And a lot of I.T. Courses such as ASP.NET, C++,
PHP, Android, JAVA, C SHARP etc.
This took almost a weeks time for me to understand and imbibe this knowledge
of all these things as I was not at all related to any of these things being from a
Commerce Background but still due to the fact that I love challenges and it is
always a fun for me to learn and understand new things that I come across, so it
was the same with this department of SMARDCAD which dealt with a lot of
things which were related to the field of Computer Engineers/ I.T guys as well
as Engineers of Mechanical/Civil or Electrical field.
So, I initially took the help of things such as online portals to clarify these
things along with few readymade presentations which were made by the
company itself, also got much help from the Modules that were given by the
company to the students who used to get enrolled over here for any of these
courses of Engineering.
After this stage, when I started making Cold-Calls to potential students or
candidates, I understood these things in detail and read more and more about all
these courses on internet and such devices.

4. Description of Activities :

In this section of describing the Activities that I did in these precious 3
Months of my Internship Program, I would like to make two (2) sections
under names of :-
1) Online Marketing &
2) Offline Marketing.
Explaining them in detail can be done as under,
1) ONLINE MARKETING :

Under this section of Marketing, my work initially started by making a
nice eye-catching account or a page on Online portals such as LinkedIN
and there was already a page on Facebook, so my work was to update it
regularly and increase the number of viewers or followers in such a way
that it also helps in a good amount of increase in the enrolments of
students for any of the above-mentioned courses which was one of the
main targets that could result in a proper income generation and
spreading of a business for SMARDCAD which is a name given to the
training department of various engineering students of Mechanical/Civil
or Electrical or even I.T specialization.

So , I had to take care of regular updates on Facebook, Linkedin and in
addition had to make on Mass-Mailer which was to be sent to bulk of
students who could be attracted to join over here for the enrolment of any
course. This data was imported through various routes such as colleges
data of their students, online Job portals such as Monster.com, many
events or activities that are carried out in various colleges or institutions.

These Mails were made as a common thing through which it was much
easier to communicate with potential students or candidates, but there
were various offers which were added to these mailers on a regular basis,
like I started with a general mail that was sent to a mass target audience
but then we introduced few different schemes at the time of IPL 2014,
then next offer was offered during the Voting time in Vadodara which
gave 30% discount to students if they come here after giving vote and
showed us their Inked fingers, and few more such schemes in order to
attract them
The mailer which was made by me looked like this,


These were the things that were useful for staying connected with the
students in such a way that they got a regular and to-the-point updates
regarding whatever schemes or activities were happening under
SMARDCAD.






2) OFFLINE MARKETING

Alongwith Online Marketing that I was handling for SMARDCAD department
of the company TecSo Projects Limited, there was also an urgent and major
need of a good Offline Marketing for the same due to the fact that the company
is in a bit of outskirts of Vadodara whereas all the competitors of SMARDCAD
are in proper city areas such as Fatehgunj, O.P Road etc which would any day
be the first choice or preference for students rather than coming this far for the
same type of knowledge and training that they could get from the competitors,
but this is the first challenge that I had on my entry in the Corporate World
which was taken up by me very positively and I started getting and giving as
many as Ideas possible to be executed to the earliest and which did not cost too
high to the company.
The 1
st
thing that we did was a CSR activity of Blood Donation that was done
by all the Employees of TecSo Global , this helped in doing some Online
Promotion in terms of pics been kept on online social media such as LinkedIN
and Facebook etc.
After this, when there was a peak of Cricket Season at the time of IPL getting
started, I gave an Idea to my superiors if we can have a cricket match where we
included all the Employees as well as the Students of the SMARDCAD
Division by which students could feel comfortable and happy over here.
Hence, there was a cricket match being organized on 27
th
of April,2014, by the
name of THE PHOENIX CUP (as suggested by the M.D. of the Company)
between two teams where one team named as TecSo Tuskers (contained 8
players of TecSo Employees only) and the 2
nd
team was named as
SMARDCAD Strikers (which contained 8 players of the students who came
here in order to get training of any of the courses.)
This match was won by TecSo Tuskers (The team of TecSo Employees) which
was led by me as the captain of the team and all the employees encouraged me
for this and did not at all argue in an Intern being a Captain and leading the
Employees, this was a thing which touched me a lot and I felt so good that
nobody commented anything in me being the captain for their team, but then
what matters was the result of the match and we had won the match and brought
The Phoenix Cup on the name of TecSo itself which was indeed a very proud
moment for all of us.

This type of activity helped in two ways,
a) This helped in spending a good and quality time for all the employees
together because they also got some change from their regular life and
this was a time where they could enjoy along with their colleagues by
having a lot of fun and also playing cricket after a long time helped them
in getting excited and feeling happy for the way their day had started.

b) Second and most Important reason how it helped is, that the students
who played from the team of SMARDCAD Strikers felt very happy for
the way all the things were arranged and planned, and they too spent a
superb time on the field, but even after the match it was seen that there
was a lot of Mouth-Publicity that was getting spread from these students
only, and many students (who did not play this match) came to me and
asked if I could plan such a thing once again on any particular Sunday by
which they could also become a part of this Sport.

Apart from this, Offline Marketing Tools have a major option of promoting the
business through Print Media, which was targeted again by making a nice
leaflet which was given to almost 70-80 shops which dealt in Stationery Item
Selling and Zerox Shops.






These leaflets were distributed by me by targeting 1 area per day in the last few
days of Internship and the target here was to distribute these leaflets to as many
shops and Zerox centres as possible , where I gave these leaflets to the
Shopkeeper for free and just asked them to distribute these leaflets to all the
customers who came to their shop, let it be young or old customer, but the main
target was just to spread the name of SMARDCAD in every area in such a way
that each individual must be aware at least about the name and the courses that
were taught under the name of SMARDCAD.

The next target was to make Banners and Form-Sheets which gave enough
details to the readers and could be put on high public or traffic roads in such a
way that it could be visible to every person who passed by on that road. The
Form-Sheet made here looked like,

This form-sheet was made within 2 days and put up on a lot of light-poles or
dividers on the road in such a way that it could be easily seen by whoever
passed from that place.

Also, in addition to these Offline Marketing Techniques, I contacted various
colleges which dealt with Engineering Studies and we tried to organize a small
session of Seminars or Workshops where the students were told about the
Importance regarding these courses and the help that they provided in the future
when it came to the Placement Season of these students.

One of the major advantage that gave an edge to SMARDCAD over other
competitors is that this is the only training provider which also guarantees 100%
Placement Assistance to all the students who got training from this place, so this
was the main thing which was highlighted by me during any type of promotion
that I did related to SMARDCAD.

Also, nice and attractive Brochures were designed which were given to all the
students who came over here in order to inquire regarding any course, and this
Brochure was given to them irrespective of they get enrolled under any course
or not. This helped in a type of Marketing as well as helped in staying
connected with the students.
5. RESULTS OBTAINED


One of the major factors affecting results from my side for the company
or for SMARDCAD in particular was the time-frame for which I was
here for my Internship.

Staying connected to the company for just a time-span of 3 months
happens to be a very short time span where I did as much as possible to
take it ahead and my main target was to bring out the name of
SMARDCAD in the market in such a way that it could be noticed by
every individual and student should feel connected to the name itself.

But still, whatever online and offline techniques I used for its Marketing
proved to be useful when we found a good amount of increase in the
inquiries or the number of Enrolments that were done in the past few days
especially in the month of April and May.

ANALYSIS OF WORK DONE
As written above, each and every statement in itself is so special and it makes
me feel so happy that, being a Fresher in the field of Marketing or even in the
field of any Business, still I got such a wonderful opportunity to work for TecSo
Global, which , being a rather new company provided me with a lot of chances
and freedom to do as per my judgement at the same time by staying innovative ,
active , and being the cause or reason for the good amount of increase in the
number of students coming to get software program training, it truly feels great
when I realized that the things that I carried out , they did work up to a certain
extent and they also resulted in the way it was expected by me while doing any
particular activity , let it be mass-mailings or facebook updates, or even cold-
callings.
And since there is almost a month still remaining in this Internship, I am
looking forward to contribute as much as possible for the organization so that
the company can feel proud to have had me as an Intern and also it can help me
as an Individual in my future endeavours.
Entering the major competitive market with a good and rich amount of
experience is always special and this would certainly make a difference during
the days of Placement and other activities that would be carried out in the
college or anywhere in my life .
TecSo Global has been a very rich experience of
Team-building,
Formulating strategies,
Aggressive Marketing Ideas,
Confidence Booster,
Marketing Strategies
B2C Communication
Consumer Expectations
And many more than what I can think of while writing this.
One thing I can stay assure about is that in the days coming ahead after my
Internship, studies of Marketing and its related subjects would prove to be much
more interesting and lively due to the fact that few of the things have been
experienced in the practical life during this Internship.




CONCLUSION



After a detailed analysis and description of these 3 months that were spend in
TecSo Projects Limited, I would like to conclude by saying that it has seriously
been an amazing journey and a superb time that I spent over here as an Intern,
and I sincerely want to thank my Company Guide Mrs.Kinnari Hariyani and the
M.D of the Company, Mr.Kartikey Hariyani for tolerating me and giving me
such a nice opportunity to work and learn both at the same time.
A Big Thanks to my faculty guide, Dr. Venkateswar Rao Korasiga for always
being there and helping in every matter whenever I needed him.
It has truly been a splendid journey of learning and working over here and I
hope all my work done in these 3 months can help SMARDCAD in the long run
as well. And this company rises to the best possible heights and achieves a lot of
success with the help of its dedicated and sincere employees and staff.


ATTACHMENTS



Below are few images of the activities or tasks that I did in the company apart
from those which I have already described in detail in the write-up under the
head Description of Activities.
1. New and Unique Presentations made for the Company and the
courses provided under the name SMARDCAD.















2. The Game of IPL which was organized as a part of Offline
Marketing to attract more students.









3. The Cricket Match which was Organized.








4. A Presentation on How To Design A Presentation:








THANK YOU NOTE :

To ,

All Those,

Who has been a part of this Internship Program since its starting to the
end of the same for all these 3 months starting from all my family and
relative members to all my friends and all the people here at TecSo
Projects Limited starting from the door-keeper to the watchman to the
staff members and last but not the least, my faculty guide and Company
guide.

Thank you all for all your support and guidance without which this
Internship would have been made much more difficult.

I have truly learnt a lot and would be taking a lot of memories and
learnings along with me into the corporate world which would surely
help me in gaining a lot of success and confidence when I step into the
corporate world by the end of MBA Program at IBS- Hyderabad.

Thanks a lot once again to all those who have been a part of this
Internship Program and also, a big thanks to my college IBS-Hyderabad
for giving such a nice opportunity to learn and understand the challenges
and tasks in the corporate world.

Thank You,
Srirag S Gaekwad
13BSPHH010662
Marketing Intern at TecSo Global.