2013 CIO-CMO Summit Conference Booklet

- SUMMIT GUIDE 2013 -
Dear Conference Atendee,

I wish to personally welcome you to the Fourth Annual Key Info CIO/CMO Summit:
Innovatng the Enterprise!
If you have atended one of our CIO Summits in the past, we hope you fnd this year's
the most memorable yet. If you are new, I am certain you will enjoy being in beautful
Santa Barbara as much as we love hostng you at this amazing venue.
Tracking Emerging Technologies
With the rise of Mobile Computng, the Cloud, Managed Services, Social Media,
Virtualizaton, Business Analytcs/Big Data, and converged systems, there is much to
keep track of, and we know you're watching to see which technologies your peers will
be investng in, and which hold promise for your organizaton.
The next three days will be flled with fantastc speakers, thought-provoking panels,
and the chance to meet innovators from around the country. We have scheduled
26 sessions covering a broad range of topics from security to the changing CIO/
CMO relatonship. Each will be led by an established industry expert. These private,
small-group discussions are entrely devoid of PowerPoint presentatons or product
promotons and are intended to facilitate discussions about your mutual challenges
and shared solutons.
Take Home What You Learn
We want you to leave beter informed on trending challenges, best practces, current
management issues, and new ideas. We hope you will carry this informaton home to
support your enterprise in becoming truly innovatve.
Sincerely,
Lief Morin, President
Key Informaton Systems / ISWest
30077 Agoura Court, First Floor, Agoura Hills, CA 91301 | 877.442.3249 P: 818.992-8950 F: 818.992-8970
www.keyinfo.com
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KEY INFO | TWITTER: @_keyinfo_ #CIO2013 04
- TABLE OF CONTENTS -
CONFERENCE AGENDA
CONFERENCE SESSION SCHEDULE
VENUE MAP
SPEAKERS
BREAKOUT SESSIONS 1 ( 9:40 AM -11:00 AM )
BREAKOUT SESSIONS 2 ( 11:10 AM - 12:30 PM )
BREAKOUT SESSIONS 3 ( 1:50 PM - 3:10 PM )
BREAKOUT SESSIONS 4 ( 3:20 - 4:40 PM )
PARTNERS
CONTACTS
NOTES
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2013 CIO/CMO Summit Agenda (DAY 2)
7:00 AM - 8:30 AM
REGISTRATION & BREAKFAST
8:30 AM - 9:30 AM
WELCOME & AM PANEL
SPEAKERS: Edwin Yuen - Microsof, David Perry - Google, Miles Ward Amazon, Martn Skagen
Brocade, Vincent Hsu IBM, Jack Lo VMware, & Roxanne Reynolds-Lair - FIDM
Innovating with Storage: I
have my hands around
itbut what do I do with it?
Will storage innovations
impact both CIOs and CMOs?
SPEAKERS: Vincent Hsu - IBM,
Jack Lo - VMware, Mark Balch -
Cisco, & Miles Ward - Amazon
Web Services
B1:
STORAGE
HADOOP: Where it is today
and why should CIOs and
CMOs give a damn

Can two kids in a sandbox play
nice long enough to get the job
done?
C1:
BUSINESS ANALYTICS
SPEAKERS: Martin Leslie - Intel
Journey to the Center of the
Virtual Data Center: Innovating
with SDNs
SPEAKERS: Chris Romano -
VMware, Vijoy Pande - IBM
A1:
VIRTUALIZATION
Barbarians at the Gate: How
Leading Companies are
Embracing Angry Bird
Customers
SPEAKERS: Paul Gillin -
Profitecture, Paul Krappman -
Profitecture, Brett Wallace -
LinkedIn, & Lori DeFurio - Adobe
E1:
SOCIAL BUSINESS (B2C)
Innovating with Partnerships:
You may think you don't like
'em, but you might just need
'em!

Working together, CIOs and CMOs
can leverage partnerships to
change the DNA of an
organization.
SPEAKERS: Karstin Bodell - IBM
Nicole K. Enright - Avnet
F1:
EXECUTIVE DEVELOPMENT
Cloud Security: Is Jack
waiting at the top of the
bean stalk?
How can CIOs keep a tight rein
on security when the data resides
in the cloud?
SPEAKERS: Annette Miller - IBM,
Edwin Yuen - Microsoft, Martin
Skagen - Brocade & Christopher
Steffen - Magpul
D1:
CLOUD
SPEAKER: Lance Sedlak - Principal, Sedlak Development Group, LLC
G1:
Navigating the C's of Change
Today's CIOs, CMOs, CFOs, and CEOs are leading our organizations through the stormy Challenges, Changes,
Conflicts, and Competitions inherent in today's highly competitive business environment. Success rides on our
ability to deliver value to our organizations and our customers.
(Continues to Breakout Session #2)
- BREAKOUT SESSION #1 -
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- BREAKOUT SESSION #2 -
Using Software to Forecast
the Future: You too can have
a crystal ball!
New software technologies surely
will affect the roles played by
CIOs and CMOs
SPEAKERS: Edward F. Nazarko -
IBM, & Shaun T. Jones - IBM
B2:
SOFTWARE
Give me a V for Big Data:
How viable is actionable
data?
CIOs are process oriented, but
CMOs can show them how to
bring home the bacon.
C2:
BUSINESS ANALYTICS
SPEAKERS: Krishnan Parasuraman
- IBM & Miles Ward - Amazon
Web Services
Managing Virtualization, or
how do you keep herd over
1000 cows.
SPEAKERS: Steve Fry - IBM,
Edwin Yuen - Microsoft, & Jack
Lo - VMware
A2:
VIRTUALIZATION
"CIO Speak" for CMOs and
"CMO Speak" for CIOs
SPEAKERS: Harris Warsaw - IBM,
Matthew Langie - Adobe, &
David Perry - Google
E2: EXECUTIVE
DEVELOPMENT- CMOs
Building Your Innovation
Playbook, or no map, no
chance!

How do CIOs and CMOs come
up with a mutual plan to
leverage innovation?
SPEAKERS: Karstin Bodell - IBM &
F2:
Security ProsStand Up and Be
Heard! Nothing strengthens
authority so much as silence
CMOs: Here's another chance to
walk in the CIO's moccasins
SPEAKERS: Martin Skagen -
Brocade, Chritstopher Steffen -
Magpul, Faustino Sanchez - IBM
D2:
SECURITY
G1:
(Continued from Breakout Session #1)
12:40 PM - 1:40 PM
WORKING LUNCH & PM PANEL
SPEAKERS: Mathew Langie Adobe, John McDaniel NetApp, Martn Leslie Intel, Nicole Enright
Avnet, Mark Balch Cisco, Timothy Hart Ventura Foods, & Bret Wallace LinkedIn
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- BREAKOUT SESSION #3-
Tape in a Digital World? You
can't live with it and you
can't live without it.
SPEAKERS: Vincent Hsu - IBM, &
David Pease - IBM
B3:
STORAGE
Down and Dirty with BA: Be
there or be square
CMOs and CIOs mud wrestling
over bigger budgets for better
outcomes
C3:
BUSINESS ANALYTICS
SPEAKERS: Krishnan Parasuraman
- IBM & Martin Leslie - Intel
Converged Infrastructure:
Choices in Converged
Systems
SPEAKERS: Christopher Steffen -
Magpul, Steve Fry - IBM, & Jack
Lo- VMware
A3:
VIRTUALIZATION
Barbarians at the Gate: How
Leading Companies are
Embracing Angry Bird
Customers
(Part 2)
SPEAKERS: Paul Gillin -
Profitecture, Paul Krappman -
Profitecture, Brett Wallace -
LinkedIn, & Lori DeFurio - Adobe
E3:
SOCIAL BUSINESS (B2B)
Could This Be the Extinction of
IT? Escaping Jurassic Park into
the 21st Century
SPEAKERS: Don Cotey - IBM, &
Judy Smolski - IBM
F3:
Clouds Clouds Everywhere: A
roundtable of established
cloud providers
This could be your big chance for
CIOs and CMOs to meet your
future partners!
SPEAKERS: Annette Miller - IBM,
Chris Romano - VMware, & Miles
Ward - Amazon Web Services
D3:
CLOUD
G3:
(Continues to Breakout Session #4)
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- BREAKOUT SESSION #4-
Exploring New Innovations in
Enterprise Development:
SaaS as a Disruptive
Innovation
New software technologies surely
will affect the roles played by
CIOs and CMOs
SPEAKERS: Sandy Florey - IBM &
Judy Smolski - IBM
B4:
SOFTWARE
BA Challenges in Healthcare,
or fighting the good fight
Learn how CIOs and CMOs
can achieve both healthier
outcomesand budgets.
C4:
BUSINESS ANALYTICS
SPEAKERS: Edward F. Nazarko -
IBM & John McDaniel - NetApp
Innovate IT as a Service: To
infinity and beyond!
SPEAKERS: Chris Romano -
VMware, Steve Fry - IBM, & Edwin
Yuen - Microsoft
A4:
VIRTUALIZATION
Critical CIO Innovation
Strategies: Dancing with the
CMO
SPEAKERS: David Perry - Google,
Karstin Bodell - IBM, & Miles Ward
- Amazon Web Services
E4: EXECUTIVE
DEVELOPMENT - CMOs
Elements of Workforce
Science: Using analytics to
innovate the hiring process
Learn tips, techniques, and new
innovative thinking to help CIOs
and CMOs with hiring.
SPEAKERS: Don Cotey - IBM, Brett
Wallace - LinkedIn, & Nicole K.
Enright - Avnet
F4:
Data Breaches Everywhere,
or the Great War
CMOs: Here's your chance to
walk in the CIO's shoes!
SPEAKERS: Faustino Sanchez -
IBM, Martin Leslie - Intel, &
Martin Skagen - Brocade
D4:
SECURITY
G3:
(Continued from Breakout Session #3)
4:50 PM - 5:00 PM
CONFERENCE WRAP-UP
6:30 PM
RECEPTION & DINNER
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Mark Balchs responsibilites span the Unifed Computng System and Nexus switching areas
of Cisco Data Center Solutons. The group is responsible for the defniton and lifecycle of
mult-vendor IT capabilites incorporatng Cisco Data Center products that address broad use
cases including cloud, infrastructure management, virtualizaton, and enterprise applicatons.
Mark has delivered products and solutons focused on IT infrastructure management and
automaton. He previously held electrical engineering roles for data center networking and
high-defniton video products.
Karstn has feld marketng responsibility at IBM across the companys portolio of services,
solutons and products. She was formerly Vice President of Channels Marketng at IBM
and has held positons in Europe as Director of Solutons and Integrators, and Director of
Marketng for Small and Medium Business. Prior to her positons in Europe, Karstn held
roles in sales, marketng, and management across the sofware and solutons businesses.
Karstn started her career as a consultant with Arthur Andersen in Chicago, and holds a
B.A. in Management Science and Public Policy from Duke University. Residing in Atlanta,
Karstn is a member of the GSU Atlanta Marketng Roundtable, the Executve Advisory Board
for AMA Atlanta, serves on the Board of Junior Achievement of Georgia, and is an actve
mentor with Pathbuilders Inc.
MARK BALCH
Director,DataCenterSolutons
Cisco
KARSTIN BODELL
VicePresident,EnterpriseandMid-MarketMarketng,
IBMNorthAmerica
IBM
B1: STORAGE (9:40AM-11:00AM)
F1: EXECUTIVE DEVELOPMENT (9:40AM-11:00AM)
F2: EXECUTIVE DEVELOPMENT (11:10AM-12:30PM)
E4: EXECUTIVE DEVELOPMENT - CMOs (3:20PM-4:40PM)
PM PANEL: (12:40PM-1:40PM)
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Christopher Carter is recognized as one of the worlds greatest mind-readers. But hes not psychic.
Hes simply an incredibly skilled observer of human behavior. Startng at the age of eight,
when an uncle allowed him to sit in on a poker game, Christopher began to realize that people
broadcast their thoughts in ways beyond words. This led to a lifelong interest in non-verbal
communicaton and people reading.
Although he pursued dual interests in psychology and theater in college, it wasnt untl he was
doing graduate work that Christopher fnally put it all together: he blended his fast-paced,
humorous theatrical style with stunning displays of psychological ability. Christopher has earned
appearances on The Martn Short Show, and the Donny and Marie Show. As a business speaker
and corporate entertainer, Christopher has created custom motvatonal presentatons for some
of the natons top corporate groups, including Sprint PCS, Harley-Davidson, Bristol Myers Squibb,
Phillips Electric, Wells Fargo, The Million Dollar Round Table.
Don Cotey is a Corporate Entrepreneur with a proven track record for leading hyper-growth
businesses over the past twenty-fve years in the Informaton Technology industry. Dons
professional expertse spans several management disciplines including: Business Innovaton,
Strategic Planning, Marketng, Soluton Selling, Knowledge Management, Cloud Computng, Big
Data/Analytcs, Mobility, Organizatonal Design and Financial Management.
As Chief Strategist for IBM Global Business Partners on the worldwide team, Don is responsible
for defning the Global Channel Strategy and leading strategic growth initatves that drive
channel revenue for IBM Business Units through the ecosystem of IBM Business Partners.
Don works with IBM Business Partners to develop and execute IBMs Channel Strategy to
capitalize on new opportunites created by Big Data and Analytcs, Cloud Computng, Smarter
Planet and Mobility.
DON COTEY
ChiefStrategist,IBMGlobalBusinessPartners
IBM
CHRISTOPHER CARTER
Mentalist(Entertainment)
Funny Business Agency
KEYNOTE SPEAKER - Thursday 9/12 Dinner (8:00PM)
F3: EXECUTIVE DEVELOPMENT (1:50PM-3:10PM)
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Lori DeFurio drives the social strategy for Digital Media products and technologies at Adobe,
including Creatve Suite, Creatve Cloud, Acrobat, EchoSign, eSignatures and Cloud Services. She
formerly was Group Product Marketng Manager for the company, creatng the strategy for sales
and channel enablement and customer engagement for Acrobat Solutons worldwide. With
extensive marketng, sales, and training experience, Lori is a frequent speaker at global marketng
and technology conferences. Prior to joining Adobe, she held numerous marketng roles and
worked as an engineer with Agfa. Lori holds an MBA (Global Leadership, Strategy & Marketng)
from UNC Kenan-Flagler Business School, a BSEE from Boston University, and a Bachelors Degree
in Chemistry from Wellesley College.
Since January, 2011, Nicole Enright hs been responsible for marketng communicatons
and guiding the defniton and executon of Avnet Technology Solutons Americas strategic
initatves. Nicole joined Avnet in 2002 as a senior consultant, where she helped teams identfy
business opportunites and led process improvement initatves. She was promoted to director
of Operatonal Excellence in 2005 and in 2011 was promoted to vice president of Strategic
Enablement Services as well as appointed to the TS Americas executve leadership team. In
this role, she provided strategic planning, process improvement, and change management to
the Avnet TS leadership team. In July of 2013 Nicole expanded her leadership responsibilites
to include TS Americas marketng eforts. She has been recognized by CRN as a Power 100
Woman of the Channel in 2011, 2012 and 2013, designated to the 100 highest-ranking
women who hold the most prominent channel-focused positons, and received Avnets highest
honor, the Chairmans Award in 2011.
LORI DEFURIO
SocialMediaStrategist,DigitalMedia
Adobe
NICOLE K. ENRIGHT
VicePresident,MarketngandStrategyAcceleraton
Avnet
F1: EXECUTIVE DEVELOPMENT (9:40AM-11:00AM)
F2: EXECUTIVE DEVELOPMENT (11:10AM-12:30PM)
PM PANEL (12:40PM-1:40PM)
E1: SOCIAL BUSINESS (B2C) (9:40AM-11:00AM)
E3: SOCIAL BUSINESS (B2B) (1:50PM-3:10PM)
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Sandy Florey is IBM Business Unit Executve for Mid-Market in the Western US. She is responsible
for the fastest growing customer segment at IBM. She and her team work with IBM Business
Partners to help mid-sized companies with less than 1000 employees leverage IBM technology
and solutons for compettve advantage. Sandy has over 20 years of experience in the IT
industry, including sales, business development, solutons architecture, technical marketng,
sofware development, and management. Sandy holds a BS in Computer Science from the
University of Southern California and an MS in Computer Engineering from the University of
California, Berkeley.
Steve is veteran of 30 years in the high tech industry with a broad range of experience across
both hardware and sofware businesses. Mostly recently, he has been responsible for the
soluton oferings within the IBM System x portolio. These responsibilites include solutons
for virtualizaton, virtual desktop infrastructure, private cloud and others.
SANDY FLOREY
BusinessUnitExecutveMid-MarketSales
IBM
STEVE FRY
SofwareProductManagerSystemxNorthAmericaIBM
IBM
B4: SOFTWARE (3:20PM-4:40PM)
A2: VIRTUALIZATION (11:10AM-12:30PM)
A3: VIRTUALIZATION (1:50PM-3:10PM)
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Paul Gillin is a veteran technology journalist and thought leader in new media. Since 2005, he
has advised marketers and business executves on strategies to optmize their use of social
media and online channels to reach buyers cost-efectvely. His award-winning 2007 book,
The New Infuencers, chronicles the changes in markets being driven by the new breed of
bloggers and podcasters, earning more than 100 favorable reviews from outlets including The
Wall Street Journal, San Jose Mercury News and the BBC. His second book, Secrets of Social
Media Marketng, also has earned wide critcal acclaim. He also co-authored the B2B social
media marketng book Social Marketng to the Business Customer with Eric Schwartzman,
published by John Wiley & Sons in 2011.

Paul was previously founding editor of online publisher TechTarget and editor-in-chief of the
technology weekly ComputerWorld. He writes a monthly column for BtoB Magazine and is an
actve blogger and media commentator.
Vincent (Yu-Cheng) Hsu is an IBM Fellow and the CTO for IBM Disk Storage systems. His re-
sponsibilites include future storage technology, system architecture and design, and soluton
integraton. Prior to this positon, Mr. Hsu was the Chief Engineer for IBM Enterprise Storage
system.
Mr. Hsu has devoted his entre 21 year professional career to enterprise storage system devel-
opment. He is the Master Inventor at IBM and was named an IBM Fellow in 2012. In 2005 he
was named a Distnguished Engineer (executve level engineer) and Chief Engineer for the IBM
DS8000 storage product. In 2009, he was named the CTO for IBM Disk Storage leading IBM
storage technology council to oversee storage technology for all IBM disk storage products.
PAUL GILLIN
SocialMediaTrainer
VINCENT HSU
IBMFellow,DistnguishedEngineer(CTOforStorage)
Proftecture
IBM
AM PANEL (8:30AM-9:30AM)
B3: STORAGE (1:50PM-3:10PM)
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Shaun is responsible for driving sofware growth for IBM in the mid-market customer segment
and across the Business Partner community. This involves working closely with the SWG brand
and geography business units as well as other divisions across IBM to deliver marketng strate-
gy, oferings and go-to-market plans.
Shaun joined IBM as a programmer and has enjoyed a wide variety of roles during his career.
These include Systems Engineering, Sales, Product Management, Business Development, De-
mand Programs, Industry marketng and Business Partner program management.
Shaun has held executve roles in Informaton Management, WebSphere, and SMB prior to his
current role for IBM Sofware.
Shaun is a qualifed Soccer Coach. He remains a lifelong fan of Manchester United and will
happily explain the rules of cricket to anyone prepared to listen.
Dr. Koenigsmann leads a team that assures the Falcon 9 Launch Vehicle and Dragon are ready
for the mission, with no open risks to mission success. He also serves as Launch Chief Engineer,
certfying launch readiness and resolving potental launch anomalies.
His experience includes the development of two Launch Vehicles, as well as several satellite
projects. He has served as head of the Space Technology Division of Germanys Center for
Applied Space Technology and Microgravity (ZARM) at the University of Bremen. In that role,
he was responsible for the development and operaton of the satellite BREMSAT. Dr. Koe-
nigsmann then worked for Microcosm in Torrance as a Chief Scientst and a Flight Systems
Manager for their Scorpius sub-orbital launch vehicles. In 2002, he joined SpaceX as the fourth
employee, leading initally the Avionics department. He was part of the launch team for all
SpaceX launches, Falcon 1 and Falcon 9; by the third fight of Falcon 1, he became the Launch
Chief Engineer. In 2011, he became the Vice President of Mission Assurance, combining the
Mission Assurance and the Launch Chief Engineer Teams.
SHAUN T. JONES
VPMarketng-BusinessPartnersandMidmarket-IBMSofware
HANS KOENIGSMANN
VicePresidentMissionAssurance
IBM
Space Exploraton Technologies
KEYNOTE SPEAKER - Wednesday 9/12 Dinner
B2: SOFTWARE (11:10AM-12:30PM)
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Paul Krappman brings together a deep background in business, product, and sofware
development, and is a seasoned sofware and informaton systems executve. He has more than
20 years of start-up, turn-around, and strategy development experience. He has held executve-
level business and product development roles for leading sofware and SaaS developers
in logistcs, data security, cloud computng, ERP and social networking. He has led product
management teams, strategic partnership development, and business development for venture-
backed technology frms as well as publicly traded sofware companies. Paul holds mentoring and
advisory positons with numerous start-ups and midsize businesses.
Mathew is responsible for marketng the companys industry-leading digital marketng solutons
that generate over one billion dollars. His responsibilites span go-to-market strategy, messaging,
positoning, pricing and packaging, sales enablement, compettve intelligence, and product
evangelism. Mathew has extensive experience in sofware and technology marketng, including
leadership roles at Omniture, WebTrends, Infor Global Solutons, Datastream and Hewlet-
Packard. He served as vice president of Marketng for Timeline Computer Entertainment,
a sofware company founded by the late, best-selling author, Michael Crichton, and he led
marketng and business development for the sofware technology research lab at Intel. Mathew
currently serves as Board vice chairman of the Internet Marketng Associaton, a worldwide
industry organizaton with more than 800,000 members. He is Director Emeritus of the Digital
Analytcs Associaton and serves on the Advisory Board for the University of California-Irvine
Internet Marketng Certfcaton program.
PAUL KRAPPMAN
Partner
Proftecture
MATTHEW LANGIE
VP,StrategicMarketng,DigitalMarketngBusiness
Adobe
E2: EXECUTIVE DEVELOPMENT (11:10AM-12:30PM)
E4: EXECUTIVE DEVELOPMENT (3:20PM-4:40PM)
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Martn has worked for 17 years at Intel. The last seven has been in the Media & Entertainment
group in Southern California where he handles Account Management & Business Development
of Strategic Digital Media Companies. His primary focus areas are online gaming, digital content
creaton and social network companies and of course data centers. Recent focus has been with
the large entertainment studios including Disney and Dreamworks where he has been involved
with animaton rendering farms.
Jack manages the Core Storage and Availability team at VMware, which is responsible for
the vSphere storage stack as well as High Availability, Fault Tolerance, and Data Protecton
technologies. During his tenure at VMware, he has also managed a number of other
development teams, including the virtual machine monitor, virtual hardware platorm, and
Site Recovery Manager. Prior to joining VMware, Jack was Director of Sofware Engineering at
Transmeta Corp. He received a Ph.D. in computer science from the University of Washington, and
BS/MS degrees in computer science from Stanford University.
MARTIN LESLIE
BusinessDevelopmentMedia&Entertainment
Intel
JACK LO
Sr.Director,R&D
VMware
C1: BUSINESS ANALYTICS (9:40AM-11:00AM)
C3: BUSINESS ANALYTICS (1:50PM-3:10PM)
D4: SECURITY (3:20PM-4:40PM)
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John McDaniel has more than 35 years of experience as a healthcare CIO, consultng services
executve and as an executve with large healthcare soluton companies. John currently works
with NetApp and is responsible for cultvatng C-level executve relatonships, understanding
emerging requirements and collaboratng with the development teams at NetApp to ensure
NetApp solutons meet market-driven operatonal, scalability and cost efciency requirements.
John also manages NetApps partnerships with large healthcare GSIs. As a CIO, John worked
with St. Vincent Catholic Medical Center, McLaren Health Care Corporaton and The Emory
Clinic. As a consultng services executve he worked with Dell Services, Deloite Consultng
and EMR Transitons. Serving the clinical applicatons space, John has worked with Siemens as
Project Director and was SVP at McKesson. John is very familiar with Big Data applicatons and
infrastructure requirements.
Annete Miller needs to think and act like an entrepreneur while working with new and exist-
ing IBM Business Partners to drive cloud computng solutons to clients. At the same tme, she
works with the IBM executve team creatng and driving the strategy for growth initatves in
the Partner organizaton.

Annete has been involved with cloud since 2008, startng as Program Director for Cloud Com-
putng for the IBM Systems and Technology marketng team. Working with clients, Sales, and
technical specialists, and IBM development personnel, she helped to drive new and emerging
cloud solutons to market. Annete started her IT career as a mainframe systems programmer
over 20 years ago, and has been with IBM since 1999. She has held positons with Technical
Sales, Dynamic Infrastructure oferings, and Virtualizaton Strategy teams all within the IBM
Systems and Technology Group.
JOHN MCDANIEL
NatonalPractceLeaderNetAppHealthcareProviderMarket
NetApp
ANNETTE MILLER
WWCloudDevelopmentExecutve
IBM
D1: CLOUD (9:40AM-11:00AM)
D3: CLOUD (1:50PM-3:10PM)
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Ed Nazarko is an IBM Client Technical Advisor working with healthcare payers and providers
applying innovatve technologies to solve customer and industry problems. His focus is on
combining technology innovaton with customer-focused business and operatons strategy.
Recent projects have included performance engineering of large complex systems, applicaton
of combinatorial test design to optmizaton of ICD-10 test cases, creaton of rule abstracton
and change validaton tools using formal verifcaton and unstructured informaton analytcs.
As a consultant he has worked with pharmaceutcal, device, healthcare delivery, and health
insurers on a wide range of operatonal and strategic technology issues. He has also been in
startups in life sciences, e-business and research.
Ed has a BA from Reed College in Portland, Oregon and an MBA from Boston University Gradu-
ate School of Business.
Vijoy Pandey is the CTO of Network OS, and a Distnguished Engineer at IBM. He leads the
team that drives the technical vision and system architecture for IBM System Networking. He
was previously the CTO of BNT which was acquired by IBM, and prior to that he held various
leadership and management roles in switching, security, and applicaton delivery controller
companies, including at Nortel and Alteon Web Systems. He has been an actve member in
IEEE 802 standards work and on the commitees of various Open Source projects. Vijoy holds
an undergraduate degree in Computer Science from the Indian Insttute of Technology, and a
Ph.D. in Computer Science from the University of California, Davis.
EDWARD F. NAZARKO
ClientTechnicalAdvisorHealthcareIndustry
IBM
VIJOY PANDEY
CTO,NetworkOS
IBM
B2: SOFTWARE (11:10AM-12:30PM)
A1: VIRTUALIZATION (9:40AM-11:00AM)
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Netezza is the leading provider of data warehousing and analytcs appliances. In his role as CTO
for Digital Media at Netezza and Big Data Platorms, Krishnan works very closely with Netezzas
customers in an advisory capacity driving big data soluton architectures and best practces
for management of internet-scale business analytcs. Krishnan is an authority on the use of
big data technologies including Hadoop and massively parallel data warehousing for solving
analytcal problems in the online digital advertsing, media, customer intelligence and real tme
market space.
David Pease has been working in the computer industry for more than 40 years. For the past
23 years he has been a storage researcher at IBMs Almaden Research Center, where he is an
IBM Distnguished Engineer and Manager of Exploratory Storage Systems. During his tme at
IBM, Dr. Pease has been involved in the development of many storage technologies, including
IBMs Tivoli Storage Manager (TSM), the DVD, and most recently the Linear Tape File System
(LTFS). He received his MS and PhD in Computer Engineering from U. C. Santa Cruz, where he
is currently an Adjunct Professor.
KRISHNAN PARASURAMAN
CTO,DigitalMedia,NetezzaandBigDataPlatorms
Netezza
DAVID PEASE
IBMDistnguishedEngineer
Manager,ExploratoryStorageSystems
IBM
C2: BUSINESS ANALYTICS (11:10AM-12:30PM)
B3: STORAGE (1:50PM-3:10PM)
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David Perry helps global B2B sofware and services companies use Googles advertsing
technologies to generate leads and build product and brand awareness. Prior to Google,
David worked at IBM where he was a Business Development Executve focused on creatng
a partnership ecosystem by recruitng six leading sofware companies to enhance complex
global IBM solutons. As a Senior Consultant at IBM, David worked across several industries
including electronics, fnancial services, telecommunicatons, and automotve.
Chris Romano is a Senior Cloud Computng Strategist with almost 13 years experience at
VMware. He began as the frst feld systems engineer tasked with selling a new paradigm shif
in computng now known as virtualizaton. In additon to his day job he manages a team of
over 200 VMware technologists that run the Hands on Labs at VMworld. Through most of the
1990s he was in corporate IT at the NASD \ NASDAQ Stock Market overseeing the IT operatons
at the HQ datacenter in Washington, DC. Before joining the ranks of IT professionals, he was a
paratrooper in the 82nd Airborne Division in the United States Army.
DAVID PERRY
BusinessDevelopmentExecutve
Google
CHRIS ROMANO
SeniorCloudComputngStrategist
VMware
A1: VIRTUALIZATION (9:40AM-11:00AM)
D3: CLOUD (1:50PM-3:10PM)
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Faustno Sanchez is based in Canada and serves as Channel Manager for Ratonal Appscan. At
IBM he has gained 15 years of in-depth experience in identfying, developing and maintaining
strategic partners including ISVs, VARs and SIs both internatonally and domestcally. Through-
out his career, he has demonstrated his signifcant experience in solutons for security, infra-
structure, and CRM companies. Faustno brings to the conference a hands-on management
style to be the motvator in his organizaton and excels at strategic planning, project manage-
ment, and sales development. From 2007 through 2011, Faustno was worldwide channel sales
leader at IBM. Earlier, he served as a VP for business development at N-able Technologies and
Datajungle, and VP of emerging markets at Corel.
Faustno holds a BA in Geography from Carleton University and graduated with Honours in
Business Informaton Systems from Algonquin College in Otawa, Canada.
Lance Sedlak is a senior business executve with exceptonal leadership experience and demon-
strated success in building new businesses for HP, GE, Arrow Electronics, and a high-growth
start-up sold to GE. Lance founded Sedlak Development Group, LLC to apply his internatonal
expertse in sales, new business development, strategic alliances, alternatve channel/partner
management, and product marketng. Lance helps clients achieve superior results by combin-
ing a unique ability to defne strategy, build teams, create innovatve alliances, and develop tal-
ent to generate incremental proft while meetng organizatonal goals. Lance won GE Capitals
prestgious GE Pinnacle Award in 2000 for achievements in global thinking, customer focus,
quality implementaton, and demonstratng the 4-Es of GE Leadership: Personal Energy,
Energizing others, the Edge to make difcult decisions and the ability to consistently Execute.
FAUSTINO SANCHEZ
RatonalAppscanChannelManager
IBMSofwareGroup,SecuritySystems
IBM
D2: SECURITY (11:10AM-12:30PM)
G1: EXECUTIVE DEVELOPMENT (9:40AM-12:30PM)
G3: EXECUTIVE DEVELOPMENT (1:50PM-3:10PM)
LANCE SEDLAK
Principal
Sedlak Development Group, LLC
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In 2002, Martn Skagen joined the Brocade Compettve Analysis team that was created to
ensure the compettveness of a wide range of Brocade products and strategies. Two years
later, Martn was named Chief Architect and runs the technology and strategy team where he
is responsible for all of Brocades product lines.

Martn has more than 24 years of IT experience, including more than a decade at Hewlet
Packard, where he held various positons, such as managing support/services teams for mis-
sion-critcal customers.
Judy joined IBM in 1974 as a new account sales representatve in Denver, Colorado focused on
the SMB marketplace. She followed a traditonal sales management career path before joining
IBMs PC business unit in 1984, where she spent the next 15 years in a variety of sales and
marketng roles. Judy was then named to lead marketng for the new Global Small Business Di-
vision in 1999. When this division was merged with the SMB group in the frst quarter of 2001,
she assumed the SMB Americas Marketng executve positon and held it untl January of 2008.
At that tme, she became VP, Mid-Market for the Americas, a new role designed to increase
IBMs investments and focus on this signifcant market opportunity. This now includes the shif
of traditonal IT spend to managed services/cloud providers as a RTM for the Mid-Market. Judy
holds a BA in English and History from the University of Texas at Austn.
MARTIN SKAGEN
Sr.DirectorandChiefArchitect
Brocade
JUDY SMOLSKI
VP,Mid-MarketfortheAmericas
IBM
B4: SOFTWARE (3:20PM-4:40PM)
D1: CLOUD (9:40AM-11:00AM)
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Christopher M. Stefen is the Director of Informaton Technology at Magpul Industries. In this
role, he is accountable for all technology-related functons of the enterprise, including the
development and implementaton of the companys technical vision and the management of
the companys technical staf. Before coming to Magpul, Stefen served in multple technical
leadership roles for Kroll Factual Data, a credit and informaton services provider, including
Principal Technical Architect and Manager of Informaton Security and Compliance. Prior to
working at Kroll Factual Data, Stefen was the press secretary and speech writer for the Colora-
do Speaker of the House.
Bret Wallace is a Director of Sales at LinkedIn (NASDAQ: LNKD), the worlds largest profession-
al network on the Internet, with more than 237 million members. Prior to joining LinkedIn,
Wallace was VP of Sales and Business Development at ZoomInfo where he led the sales, client
services and business development functons. Prior to ZoomInfo, Wallace spent nine years at
Forrester Research where he was Director of New Business Sales. Bret lives in San Mateo,
CA with his wife and two children. He is also an accomplished artst who contnues to create
and show his work. You can reach Bret on LinkedIn www.linkedin.com/in/bretwallace or on
Twiter at @bret_wallace.
CHRISTOPHER STEFFEN
DirectorofInformatonTechnology
Magpul Industries
BRETT WALLACE
DirectorofSales
LinkedIn
D1: CLOUD (9:40AM-11:00AM)
A3: CLOUD (1:50PM-3:10PM)
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Miles Ward is a three-tme technology startup entrepreneur with a decade of experience
building global-scale analysis infrastructures. Miles has been at Amazon Web Services since
2010 and is responsible for designing and developing AWS Soluton Architectures relatng to
big data and social analytcs, mult-tered storage, HA and DR approaches for RDBMS systems,
and cost optmizaton.
Harris Warsaw brings 40 years of global expertse in leadership, sales, marketng, and cus-
tomer knowledge to his current positon as Vice President, Enterprise and Mid-Market West
Integrated Market Team and North America. Reportng to the General Manager, IBM West,
Mr. Warsaw has executve responsibility for developing, supportng and executng the sales
strategy in the Enterprise and Mid-Market segments across North America. In this capacity, Mr.
Warsaw devotes his tme and expertse to lead IBM in delivering business solutons to clients
through direct and channel sales, in one of IBMs largest business growth segments.
Mr. Warsaw, serves on IBMs Global Enterprise Integraton and Values Team and is a member
of IBMs elite Senior Leadership Team. In additon, he contributes his tme generously to the
development of future executves at IBM.
HARRIS WARSAW (CO-HOST)
VPWestIMTEnterpriseUnit
MILES WARD
SeniorManager,SolutonsArchitecture
Amazon Web Services
IBM
C2: BUSINESS ANALYTICS (11:10AM-12:30PM)
D3: CLOUD COMPUTING (1:50PM-3:10PM)
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Edwin Yuen is the Director for Infrastructure Platorm in the Enterprise and Partner Group at
Microsof. Before his current role, Edwin was Director for Virtualizaton and Cloud Strategy on
the Windows Server and Management Team at Microsof. Edwin arrived at Microsof along
with the July 2006 acquisiton of Sofricity, the company that developed App-V. Prior to joining
Microsof, Edwin was one of the Services Engagement Managers of Sofricity for six years,
leading most of the inital Sofricity implementatons. Edwin has almost 20 years of technical
consultng experience in both the commercial and federal marketplace. He holds a BS in
Electrical Engineering from Johns Hopkins University.
EDWIN YUEN
Director,InfrastructurePlatormCompete,Enterprise
andPartnerGroup
Microsof
D1: CLOUD (9:40AM-11:00AM)
EDWIN YUEN
Director,InfrastructurePlatormCompete,Enterprise
andPartnerGroup
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A1: VIRTUALIZATION
9:40 AM 11:00 AM
Locaton: El Presidente Room
Abstract
Sofware defned networks (SDNs) are just emerging, but the vision is of a data
center with diferent hardware throughout, all brought together under a sofware
layer so resources can be placed where they are most needed without ripping and
replacing existng hardware.
Premise
Organizatons tred of integratng their components might opt for the data center in
a box. Many vendors are working on this, including VMware, Cisco, Brocade, EMC,
NetApp, and IBM.
Discussion
Mult-hypervisor management, hybrid cloud connectvity, and converged
infrastructure this is the brave new world of sofware defned networks (SDN).
The ability to use commodity storage hardware instead of proprietary systems
from big-name vendors can yield savings from 30-60 percent. There are challenges,
however, from virtualizaton management to converged infrastructures, to the
cloud, but companies are making progress. Join us for this conversaton and gain
valuable insight and knowledge so you can grapple with this emerging data-center
innovaton.
Journey to the Center of the Virtual Data Center: Innovatng with SDNs
Discussion Leaders: Chris Romano - VMware & Vijoy Pande - IBM
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Abstract
In an era of online services like Dropbox, how do todays enterprises use innovatve
technologies to keep users happy? How do you design your storage architecture
so its as accessible, fexible, and cost efcient as a cloud? How do you manage it?
What are the best practces to keep in mind while innovatng?
Premise
Innovaton at the data layer becomes even more critcal in the future as we
approach large petabyte-scale environments. For decades, servers have talked to
servers, and servers have talked to storage and other peripheral devices, but for
whatever reason, storage devices couldnt talk to each other.
Clouds in the future will need to be connected to data centers, service providers,
and to branch ofces. Eliminatng data center boundaries will open up beter
caching technologies, which in turn will shorten the latency between data centers
and enable seamless workload migraton across geographies.
Discussion
1. How will enterprise IT serve its customers and compete in the future?
2. Things like technology refresh and data migration will soon become
artifacts of the past. When new information is created, it will need to be
available from around the globe in real-time.
3. What are the emerging enterprise standards to put in place before moving
to cloud storage and/or Big Data?
4. What makes managing storage a challenge? What are the obstacles to
unified storage management?
5. How do you manage a heterogeneous group of different storage vendors?
6. How does SDN play into the management of storage?
Innovatng with Storage: I have my hands around itbut what doI do with it?
Will storage innovatons impact both CIOs and CMOs?
Discussion Leaders: Vincent Hsu - IBM, Jack Lo - VMware, & Mark Balch - Cisco
B1: STORAGE
9:40 AM 11:00 AM
Locaton: Escala Garden
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Abstract
Enhance your companys overall decision making by building and strengthening
analytcal capabilites. This session looks at HADOOP trends and developments and
addresses the technical challenges in data transformatons, looking for defnitve
goals and reasonable objectves and outcomes.
Premise
Its not news that were swimming some would say upstreamin Big Data, much
of which is unstructured. Hopefully, were not drowning in the torrent. Built on
the concept that decision-making in todays complex marketplace requires both
art (experience and intuiton) and science (analytcs), this session will get into the
subtletes of managing Big Data projects.
Discussion
Examine the best strategies, tools, and techniques to wrestle with Big Data.
Partcipants will explore leading-edge informaton management tools and
organizatonal strategies for capturing, organizing, thinking about and actng upon
Big Data. The discussion will focus on helping you harness the potental of Big Data
to make more informed decisions at all levels of your organizaton. Atendees will
examine the potental of unstructured, large-volume data on new product and
service oferings.
1. How is HADOOP expanding to manage the avalanche of new data?
2. What are todays strategies and best practices for dealing with this
new workload?
3. Where do the lines of responsibility fall between the CIO and the CMO?
HADOOP: Where it is today and why should CIOs and CMOs give a damn
Can two kids in a sandbox play nice long enough to get the job done?
Discussion Leader: Martn Leslie - Intel
C1: BUSINESS ANALYTICS
9:40 AM - 11:00 AM
Locaton: Las Flores
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Abstract
How do you ensure security in the cloud? Can you tell which cloud providers will
keep your data safe? Is there a list of best practces that users should employ in
evaluatng cloud providers?
Premise
Cloud storage represents a risk/reward dilemma for corporatons. Is it safe now
to put your critcal data in the cloud? Are there truly any savings, and would they
justfy additonal risk to your data?
Discussion
1. The phenomenon of cloud storage, and now cloud as a platform, has
been laced with fears of unauthorized persons more easily gaining
access to the data residing off-premise than they might were it still on-
premise. Ironically, since networks were first connected to the Internet,
reports of security breaches have been legion with hacks now becoming
commonplace at the highest levels of government. If the U.S. Defense
Department cant keep its data secure, how are individual companies
supposed to protect their most prized competitive assets?
2. A private cloud or even hybrid (private/public) clouds are being promoted
as solutions to address concerns about risks associated with the more
accessible public clouds while giving users access to applications and
common storage repositories they need. But one of the advantages of the
cloud is the unlimited storage it offers and the shared hardware resources
that offset risks of local hardware failure and outages from natural
disasters. So is a private cloud really worthwhile? And cant unauthorized
people still gain access to a private cloud?
3. When dealing with outside cloud solution providers, not all cloud providers
are created equal. How do you truly evaluate the security offered by the
various cloud providers beyond their assurances in a company brochure that
your data supposedly is safe?
Cloud Security: Is Jack waitng at the top of the bean stalk?
How can CIOs keep a tght rein on security when the data resides in the cloud?
Discussion Leaders: Annete Miller - IBM, Edwin Yuen - Microsof,
Martn Skagen - Brocade & Christopher Stefen - Magpul
D1: CLOUD
9:40 AM - 11:00 AM
Locaton: El Mar
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Abstract
Social business has moved beyond discussions limited to security, BYOD, and BYOA.
Its now beginning to give way to executng specifc digital business strategies with
specifc goals, objectves, budgets and outcomes for a partcular line of business.
This discussion session will provide valuable insights, tools and techniques to
manage things beter and gain greater compettve advantage using social business
as a part of the corporate ecosystem.
Premise
Three years ago there was much angst and unhappiness when social media
(now social business) including Facebook, LinkedIn, and Twiter, began making their
steady march into the enterprise.
Most talk, in the beginning was about keeping the impact of social business out of
the enterprise altogether as if users were barbarians at the gates. Todays unvarnished
customer feedback via social business avenues presents new challenges but also
opportunites. Organizatons are learning to embrace online dialogues as part of
building a customer-centric culture. Theyre also learning that the vast majority of
critcs can be satsfed, and many can be turned into sources of support.
Discussion
Today, organizatons use social business to innovate and drive profts, design products,
test solutons, identfy new customers, and liberate new revenue streams. CIOs are
working with CMOs to leverage the media. To do this, a new positon is evolving
CDO, or chief digital ofcer. CIOs are asking what their responsibilites are around
these areas. Where does the budget reside? How do they interact with Marketng?
1. What has changed in social business?
2. How are the critical questions about security handled in social business?
3. How are organizations handling these conversations-of-the day?
4. How are organizations methodically reinventing customer service and
putting distance between themselves and their competition in the
process?
5. Has anyone figured out a way to show the return on investment in social
business?
Barbarians at the Gate: How Leading Companies are Embracing
Angry Bird Customers
Discussion Leaders: Paul Gillin - Proftecture, Paul Krappman - Proftecture
Bret Wallace - LinkedIn, & Lori DeFurio - Adobe
E1: SOCIAL BUSINESS (B2C)
9:40 AM - 11:00 AM
Locaton: Palmera Garden
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Abstract
Partnerships between corporatons and vendors are becoming increasingly common
and necessary. What are the ingredients to developing long-term relatonships
worthy of a trusted advisor relatonship?
Premise
The current demands of the marketplace and the enterprise require corporate
partnerships with vendors willing to make investments in those partnerships.
Partnerships can supplement needed skill sets for the enterprise.
Discussion
1. What are the requirements and fundamental understandings of
establishing long-term relationships?
2. What are the boundaries, limitations, risks, and advantages?
3. Who are the companies leading the way to define the new collaborative
corporate partnership?
4. How can partnerships contribute to your needed skill sets?
Innovatng with Partnerships: You may think you dont like em, but you
might just need em!
Working together, CIOs and CMOs can leverage partnerships to change the
DNA of an organizaton.
Discussion Leaders: Karstn Bodell - IBM & Nicole K. Enright - Avnet
F1: EXECUTIVE DEVELOPMENT
9:40 AM - 11:00 AM
Locaton: Ty Lounge
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Navigatng the Cs of Change
Discussion Leaders: Lance Sedlak - Principal, Sedlak Development Group, LLC
Todays CIOs, CMOs, CFOs, and CEOs are leading our organizatons through the
stormy Challenges, Changes, Conficts, and Compettons inherent in todays highly
compettve business environment. Success rides on our ability to deliver value to our
organizatons and our customers.
Abstract
In this two-hour session, we will explore collaboratve best practces and real-world
solutons that are guiding todays executves through the largely uncharted waters of
change coming in areas of new technologies, marketng, and targeted customer and
employee oferings.
Premise
In past years, departments including IT were ofen competng for preeminence and
resources with litle regard to the impact on the external customer. That model has
since proven less efectve than a more collaboratve approach in which departments
such as IT and Marketng are being encouraged to join forces in a commited efort to
provide true value to the customer. Such teamwork and collaboraton, however, will
require new skills from department heads who traditonally may have operated in
protected silos.
Discussion
There are so many challenges today coming from so many directions that department
heads practically have to circle the wagons to deal with everything being tossed at
them. Can the newer technologies such as social business, cloud, and BYOD, help us
do our jobs better than before? Clearly, these new technologies have posed challenges,
but have they also presented opportunities?
1. What new challenges have you faced in having to work more closely with
other department heads?
2. Have you had to give up longstanding attitudes on how you relate to other
organizational leaders?
3. How effective have you been in using new technologies to advance your
objectives and achieve what you need to in order to remain competitive and
provide enhanced value to your customers?
G1: EXECUTIVE DEVELOPMENT
9:40 AM - 12:30 PM
Locaton: Loggia Ballroom
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Managing Virtualizaton, or how do you keep herd over 1000 cows.
Discussion Leaders: Steve Fry - IBM, Edwin Yuen - Microsof, & Jack Lo - VMware
A2: VIRTUALIZATION
11:10 AM - 12:30 PM
Abstract
Virtualizaton has been one of the most innovatve technologies to come on the
scene in recent years, having changed the face of computng by allowing IT to provision
new servers as needed. Is this technology really new or just new to the x86 world?
What are the future implicatons for the desktop, the data center, and the cloud?
Premise
Innovatons in virtualizaton are afectng the data center in a big way, and virtualizaton
promises to deliver more agility at a lower cost with less work and in less tme.
Discussion
Partcipants will discuss consolidaton as it pertains to servers, storage, the desktop,
system management, and beyond.
1. What is the real story behind virtualizationis it all that its cracked up to be?
2. With thousands of virtual servers possible, how do you manage a highly
virtualized environment?
3. What additional skill sets are required to take advantage of its benefits?
4. Does it sound too good to be true?
5. What are best practices, and what are the gotchas?
NOTES
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Abstract
Which applicatons provide the greatest potental when it comes to innovatng the
enterprise? Do you focus on marketng or HR frst? Consider dipping your toes into
predictve analytcs.
Premise
Certain sofware solutons like SPSS may help foster innovaton over others on
the market. Does your in-house development methodology encourage creatvity,
collaboraton? Are you on the road to predictve analytcs?
Discussion
1. What are the mission critical software solutions you should consider when
innovating the enterprise?
2. What are the best-of-breed applications, and what are the best practices to
support them?
3. What is practical, and which skills are needed?
4. Should I outsource entire lines of business?
5. Where do BI and analytics fit in?
6. Should I consider ERP and financials in the cloud?
7. What about cloud, Big Data, and social business?
8. Should I be moving toward gamification on-demand apps, mobility?
Using Sofware to Forecast the Future: You too can have a crystal ball!
New sofware technologies surely will afect the roles played by CIOs and CMOs
Discussion Leaders: Edward F. Nazarko - IBM & Shaun T. Jones - IBM
B2: SOFTWARE
11:10 AM - 12:30 PM
Locaton: El Mar
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Abstract
Deciding which data elements can produce beter outcomes is one key to a
successful Big Data initatve. Consider a simple innovaton process that can steer
you toward a more successful path to reap long-term rewards.
Premise
Big Data contnues to grab headlines and generate discussions across virtually
every organizaton as companies look for new ways to use data to advance their
businesses. While we see some success stories, most are anecdotal, and only a
handful ofer well-defned methodologies to consistently turn data into efectve
actons. By contrast, pricing and revenue management data scientsts heralded the
beginnings of Big Data during the 1980s, and used it to enhance profts.
Discussion
Partcipants will look into Big Datas four Vsvolume, variety, velocity and viability.
Well share a simple innovaton process that can steer partcipants away from the
pitalls of using Big Data and toward a more successful path to reap long-term
rewards.
1. What determines which data elements actually produce better outcomes?
Give Me a V for Big Data: How viable is actonable data?
CIOs are process oriented, but CMOs can show them how to bring home the bacon
Discussion Leaders: Krishnan Parasuraman - IBM & Miles Ward - Amazon Web
Service
11:10 AM - 12:30 PM
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Abstract
Mobile and cloud security are high on the list of concerns for security professionals
yet many dont have complete authority over these initatves and struggle to
manage IT security throughout the enterprise.
Discussion
1. Many organizations are forcing mobile and cloud use onto user departments
whether or not IT has adequate security controls in place to manage them.
Are you being pushed into a situation where you have responsibility for
something but insufficient control over it to meet your obligations? Does
the CMO have control over analytics?
2. Does IT truly want responsibility for security enough to stand up and fight for
it? Are the days of remaining passive and insecure over?
3. Do you have more security concerns today than you did a year ago? Do you
have adequate staff and budget to deal with growing security threats now
and in the future?
4. What will it take for IT to gain and maintain control over security top-to-bottom
throughout the enterprise?
5. What is the biggest security issue in your organization and what are you
doing about it?
6. Are todays questions about BYOD similar to yesterdays questions about
telecommuting?
Security ProsStand Up and Be Heard! Nothing strengthens authority so
much as silence
CMOs: Heres another chance to walk in the CIOs moccasins
Discussion Leaders: Martn Skagen - Brocade, Christopher Stefen - Magpul, &
Faustno Sanchez - IBM
D2: SECURITY
11:10 AM - 12:30 PM
Locaton: Las Flores
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Abstract
How do you ensure clarity of communicaton between CIOs and CMOs?
Premise
Failure to communicate represents one of the largest areas of potental failure
between the Marketng department and the Executve branch.
Discussion
1. How do you ensure good communication between your marketing and
executive functions?
2. Are you considering hiring a CDO (chief digital officer) for your
organization?
3. What are the potential conflicts?
4. What can IT get in return for helping Marketing?
5. What security compromises do you have to make to keep HR and
Marketing happy?
CIO Speak for CMOs and CMO Speak for CIOs
Discussion Leaders: Harris Warsaw - IBM, Mathew Langie - Adobe,
& David Perry - Google
E2: EXECUTIVE DEVELOPMENT - CMOs
11:10 AM - 12:30 PM
Locaton: Ty Lounge
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Abstract
Innovaton has become a primary source of growth and compettve advantage. But
how do CIOs and CMOs help their frms realize the potental of innovaton?
Premise
The need for innovaton out-scores executves other top three priorites. The CIOs
role in innovaton is to work alongside organizatons from across the enterprise to
leverage technology and to co-create business opportunites.
Discussion
1. Gain an understanding of the elements for defining a repeatable process to
develop and sustain business with innovation?
2. Youve got to have a map to get there.
Building Your Innovaton Playbook, or no map, no chance!
How do CIOs and CMOs come up with a mutual plan to leverage innovaton?
Discussion Leaders: Karstn Bodell - IBM & Nicole K. Enright - Avnet
F2: EXECUTIVE DEVELOPMENT
11:10 AM - 12:30 PM
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Abstract
A growing number of converged infrastructure solutons are appearing. They ofer
rapid system deployment using already installed sofware, pre-confgured computng
resources, tailored storage, and the network to te it all together. Complexity is
addressed through a level of integrated management. Its becoming the latest way to
reduce systems costs.
Premise
Costs of new systems are rising, while pressure for shorter, less complex implementatons
and faster ROI are mountng.
The Cisco-NetApp-VMware sponsored FlexPod architecture and IBMs PureFlex
System are todays hotest entries in converged systems. FlexPod is a reference
architecture several vendors use to build converged systems. IBM presents a single
integrated converged soluton from a single vendor.
Discussion
The argument for converged systems is they ofer an inherently superior design by
a single vendor (IBM), or they are built by several companies (Cisco, NetApp and
VMware) to common reference architecture. The integraton makes converged
systems easier to deploy than a soluton cobbled together from multple vendors.
Converged system solutons also ofer buyers a single-service provider.
1. What are the pros and cons of reference architecture like FlexPod vs. a
single provider like IBM?
2. How different is vendor-conflict resolution when dealing with a consortium
like Cisco-NetApp-VMware versus IBM?
3. Could your organization benefit from a converged system? How?
Converged Infrastructure: Choices in Converged System
Discussion Leaders: Christopher Stefen - Magpul, Steve Fry - IBM,
& Jack Lo - VMware
A3: VIRTUALIZATION
1:50 PM - 3:10 PM
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Abstract
The world of digital informaton is changing. New forms of storage are evolving. To
some, tape is seen as an older technology, but many would argue that its stll the
least expensive storage medium. Its also somewhat more robust than magnetc disk
since you have a physical item in hand that contains your data. Do we dare get rid of
tape altogether and free ourselves of its inherent management hassles?
Premise
You have an investment in tape. The world of storage devices is evolving and disk
contnues to drop in price. How does your tape strategy fare in the new world of
advanced and more reliableand increasingly less expensivestorage devices that
include spinning mechanical disks as well as SSDs?
Discussion
1. What are the pros and cons of staying with tape?
2. Does tape continue to figure into your corporate IT strategy?
3. Despite advances in tape technology that allow more data to be stored per
inch than ever before, do you see a future for tape vs. more convenient
virtual tape appliances and solid-state disk solutions?
4. If you are planning a virtual storage solution, is tape a layer in your tiered-
storage scenario?
5. With the ever-evolving tape formats leap-frogging each other, are you
faced with making new investments in your tape hardware and software
infrastructure?
6. Where do compression and data de-duplication figure into your storage
strategy?
Tape in a Digital World? You cant live with it and you cant live without it.
Discussion Leaders: Vincent Hsu - IBM & David Pease - IBM
B3: STORAGE
1:50 PM - 3:10 PM
Location: Escala Garden
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Abstract
An analytcs revoluton is transforming business, breaking down organizatonal
silos and empowering front-line employees to make proft-optmizing decisions.
Organizatons need to have a strong analytcs foundaton to compete efectvely.
Premise
Business analytcs (BA) refers to the skills, technologies, applicatons, and practces
for contnuous exploraton of past business performance in order to gain business
insight and drive planning. Business analytcs focuses on developing new insights
and understanding of business performance based on Data and Statstcal Methods.
In contrast, Business Intelligence traditonally focuses on using a consistent set of
metrics to measure past performance and to guide business planning, which is also
based on data and statstcal methods.
Discussion
1. Regardless of your size, what are your BA strategies?
2. Are your CEO and CMO working with you to determine those strategies,
or has the CMO taken over this role?
3. Is BA a critical strategy for your company, and what are the future invest-
ments that are needed to achieve your desired outcome?
Down and Dirty with BA: Be there or be square
CMOs and CIOs mud wrestling over bigger budgets for beter outcomes
Discussion Leaders: Krishnan Parasuraman - IBM & Martn Leslie - Intel
1:50 PM - 3:10 PM
Locaton: Las Flores
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Clouds Clouds Everywhere: A roundtable of established cloud providers
This could be your big chance for CIOs and CMOs to meet your future partners!
Discussion Leaders: Annete Miller - IBM, Chris Romano - VMware, &
Miles Ward - Amazon Web Services
Abstract
What happens in Vegas stays in Vegas. But what is happening in the cloud? Do you
really know how your cloud provider is managing your data? New ways of storing
data in the cloud are emerging that provide for tering as well as various levels of
capacity on demand, guaranteed uptme and new forms of security. How do you
avoid getng stuck in the cloud and what are the legal risks beyond lost or stolen
data?
Premise
Cloud storage represents a risk/reward dilemma for corporatons? Is it safe to
put your critcal data in the cloud? Is it really smart to do so? Is the risk worth the
reward?
Discussion
1. How do you evaluate cloud providers overall and on security in particular?
2. Is your cloud provider PCI compliant?
3. Is cloud really more cost effective than regular diskor more expensive?
4. Will Amazon dominate the cloud storage market on price alone?
5. What are the advantages, disadvantages?
6. Is cloud still cost-effective when there are charges to remove or
consume data?
7. Have there ever been breaches of cloud data? What are the levels of
security available?
8. What are the technical challenges to storing data in the cloud?
9. What benefits can you expect and what are the risks?
10. Who are the leading cloud providers, and how do they compare?
D3: CLOUD
1:50 PM - 3:10 PM
Locaton: El Mar
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E3: SOCIAL BUSINESS (B2B)
1:50 PM - 3:10 PM
Barbarians at the Gate: How Leading Companies are Embracing Angry Bird
Customers ( Part 2)
Discussion Leaders: Paul Gillin - Proftecture, Paul Krappman - Proftecture,
Bret Wallace - LinkedIn, & Lori DeFurio - Adobe
Abstract
Social business has moved beyond discussions limited to security, BYOD, and BYOA.
Its now beginning to give way to executng specifc digital business strategies with
specifc goals, objectves, budgets and outcomes for a partcular line of business. This
discussion session will provide valuable insights, tools and techniques to manage things
beter and gain greater compettve advantage using social business as a part of the
corporate ecosystem.
Premise
Three years ago there was much angst and unhappiness when social media (now
social business) including Facebook, LinkedIn, and Twiter, began making their steady
march into the enterprise.
Most talk, in the beginning was about keeping the impact of social business out of
the enterprise altogether as if users were barbarians at the gates. Todays unvarnished
customer feedback via social business avenues presents new challenges but also
opportunites. Organizatons are learning to embrace online dialogues as part of
building a customer-centric culture. Theyre also learning that the vast majority of
critcs can be satsfed, and many can be turned into sources of support.
Discussion
Today, organizatons use social business to innovate and drive profts, design
products, test solutons, identfy new customers, and liberate new revenue streams.
CIOs are working with CMOs to leverage the media. To do this, a new positon is
evolvingCDO, or chief digital ofcer. CIOs are asking what their responsibilites
are around these areas. Where does the budget reside? How do they interact with
Marketng?
Issues we will examine:
1. What has changed in social business?
2. How are the critical questions about security handled in social business?
3. How are organizations handling these conversations-of-the day?
4. How are organizations methodically reinventing customer service and
putting distance between themselves and their competition in the
process?
5. Has anyone figured out a way to show the return on investment in social
business?
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Could This Be the Extncton of IT? Escaping Jurassic Park into the 21st Century
Discussion Leaders: Don Cotey - IBM & Judy Smolski - IBM
F3: EXECUTIVE DEVELOPMENT - CMOs
1:50 PM - 3:10 PM
Locaton: Ty Lounge
Abstract
Company employees see IT as the department of NO. Corporate IT needs to
transform into Know How! How do we turn this around? How can older enterprise
companies make the shif and embrace new thinking and new technologies?
Premise
The X-Generaton is now having a signifcant impact on the enterprise. The I-want-it-
NOW generaton is forcing a shif in traditonal thinking and budget strategies.
Discussion
Discussions will center on cloud, BOYD, BYOA, social business, and the consumerizaton
of IT. Partcipants will discuss the impact of how corporate users are sidestepping
traditonal IT by using their own devices and outside apps. Partcipants will explore
what the IT gap is and take a look at self-service technology.
1. What are the ramifications of the younger generations values on
traditional IT?
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Todays CIOs, CMOs, CFOs, and CEOs are leading our organizatons through the
stormy Challenges, Changes, Conficts, and Compettons inherent in todays highly
compettve business environment. Success rides on our ability to deliver value to
our organizatons and our customers.
Abstract
In this two-hour session, we will explore collaboratve best practces and real-world
solutons that are guiding todays executves through the largely uncharted waters
of change coming in areas of new technologies, marketng, and targeted customer
and employee oferings.
Premise
In past years, departments including IT were ofen competng for preeminence and
resources with litle regard to the impact on the external customer. That model has
since proven less efectve than a more collaboratve approach in which departments
such as IT and Marketng are being encouraged to join forces in a commited efort to
provide true value to the customer. Such teamwork and collaboraton, however, will
require new skills from department heads who traditonally may have operated in
protected silos.
Discussion
There are so many challenges today coming from so many directions that
department heads practically have to circle the wagons to deal with everything
being tossed at them. Can the newer technologies such as social business, cloud,
and BYOD, help us do our jobs better than before? Clearly, these new technologies
have posed challenges, but have they also presented opportunities?
1. What new challenges have you faced in having to work more closely with
other department heads?
2. Have you had to give up longstanding attitudes on how you relate to other
organizational leaders?
3. How effective have you been in using new technologies to advance your
objectives and achieve what you need to in order to remain competitive and
provide enhanced value to your customers?
Navigatng the Cs of Change
Discussion Leaders: Lance Sedlak, Principal, Sedlak Development Group, LLC
G3: EXECUTIVE DEVELOPMENT
1:50 PM - 4:40 PM
Locaton: Loggia Ballroom
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Abstract
IT is no longer an island within the corporaton, so CIOs need to reach out and form
connectons with line-of-business executves to impact their companies botom lines.
Premise
The term line-of-business (LOB) is now part of the language of the land. Beyond
the days of just servicing corporate communites, CIOs today have begun working
closely with line-of-business executves to dramatcally afect the business botom
line. CIOs are forging new partnerships with chief marketng ofcers (CMOs) and
other execs to evolve new approaches and develop new skills to beter serve the
business.
Discussion
This session will be a round table of line-of-business professionals, management
consultants, and industry experts discussing strategies, techniques and even tools
to support the newly-defned demands of the enterprise.
Innovate IT as a Service: To infnity and beyond!
Discussion Leaders: Chris Romano - VMware, Steve Fry - IBM, &
Edwin Yuen - Microsof
A4: VIRTUALIZATION
3:20 PM - 4:40 PM
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Exploring New Innovatons in Enterprise Development: SaaS as a
Disruptve Innovaton
New sofware technologies surely will afect the roles played by CIOs and CMOs
Discussion Leaders: Sandy Florey - IBM & Judy Smolski - IBM
B4: SOFTWARE
3:20 PM - 4:40 PM
Locaton: El Mar
Abstract
Sofware as a Service (SaaS) holds promise, but its future is far from certain.
Understanding the potental of Sofware-as-a-Service for enterprise applicatons
is crucial for companies to develop their future sofware strategies.
Premise
There are a variety of SaaS solutons on the market today, but experts
repeatedly have questoned the viability of the SaaS model.
Discussion
According to Cloud Times, the volume of investments in cloud computng is
increasing more rapidly than investment in IT in general. According to the research
report Cloud/SaaS Future: Bright and Growing Brighter from Headwaters MB,
both cloud and SaaS technologies will contnue to grow through various acquisitons
over the next couple of years. Yet the future market development of SaaS holds
uncertaintes, and IT executves may wonder, Will it survive and thrive? Back in
2008, Harry Debes, for example, CEO of Lawson, predicted that the SaaS market
would collapse in two years. This session will discusses how Sofware-as-a-Service
serves as a disruptve innovaton force for enterprise applicatons. Partcipants will
explore where the cloud-services industry is today along with its potental and
related risks.
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Abstract
This session will explore business analytcs in healthcare for professionals and
anyone interested in learning how analytcs can impact this vital aspect of our day-
to-day lives.
Premise
Reform legislaton is transforming U.S. hospitals and health systems. Healthcare
providers are increasingly being paid based on quality of care, shifing focus
from volume to value of care. Business analytcs can help by improving executve
decision-making. However, this requires careful balance of clinical, operatonal, and
fnancial objectves, and massive investment in informaton-driven systems and
processes.
Discussion
Partcipants will hear the results of years of experience with healthcare fnancial
decision making in hospitals and healthcare systems to illustrate the opportunites
and challenges of using business analytcs in a healthcare environment. Discussions
will include applicatons of descriptve, predictve, and prescriptve analytcs and
present a vision for the future.
BA Challenges in Healthcare, or fghtng the good fght
Learn how CIOs and CMOs can achieve both healthier outcomesand budgets.
Discussion Leaders: Edward F. Nazarko - IBM & John McDaniel - NetApp
3:20 PM - 4:40 PM
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Abstract
In this ever-changing dynamic marketplace of devices and applets, security is the
most critcal issue any IT organizaton will face. IT needs to own security if it is to
remain relevant.
Premise
The corporate enterprise is struggling to keep up with internal and external threats
that pervade all aspects of IT. For example, one problem with embracing a wide
variety of devices and applets is the way it complicates security. Data breeches
go far beyond what many organizatons might imagine and are quite a dauntng
challenge to manage. In todays regulatory climate, a data breach can mean fnancial
penaltes, having to notfy millions of customers, and loss of customer loyalty.
Discussion
There is no shortage of contentous issues over which to grapple when inking an IT
outsourcing agreement, but one in partcular has providers and customers taking a
hard lineliability for data breaches. Lawyers for IT service providers and customers
batle over who is liable for expensive security mishaps.
How does your company work with your clients to address the issues of minimizing
data breaches, addressing device management and applets while transforming the
enterprise to be more agile and operate in an agile world?
1. How has BYOD and BYOA affected your security practices?
Data Breaches Everywhere, or the Great War
CMOs: Heres your chance to walk in the CIOs shoes!
Discussion Leaders: Faustno Sanchez - IBM, Martn Leslie - Intel, &
Martn Skagen - Brocade
D4: SECURITY
3:20 PM - 4:40 PM
Locaton: Las Flores
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Abstract
CMOs are the new power brokers, and CIOs control the data they need. How will
businesses recalibrate the relatonship between these strategic roles to meet the
new realites surrounding digital engagement?
Premise
Todays rapidly shifing marketplace is pushing business innovaton and agility to
new levels, while the rising primacy of digital engagement and data related to it
undergoes a tug-of-war between the CMO and CIO.
Discussion
In an age of unlimited distributon, the most compettve asset is data, which
informs marketers whats workingand whats not working. The person who
controls the data may end up determining the destny of the enterprise.
Critcal CIO Innovaton Strategies: Dancing with the CMO
Discussion Leaders: David Perry - Google, Karstn Bodell - IBM & Miles Ward -
Amazon Web Services
E4: EXECUTIVE DEVELOPMENT
3:20 PM - 4:40 PM
Locaton: Ty Lounge
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Abstract
A new feld based on analytcs called workforce science gives companies the
tools to use data-driven measurement and testng to help determine what makes
employees more productve, evaluate job applicants, and strengthen the workforce
at their enterprise.
Premise
The results of workforce innovatons in employment management can impact the
hiring process, lower training costs, create longer retentons and ultmately produce
higher-performing employees, which all impact the botom line.
Discussion
Companies have been administering personality and intelligence tests for years
(before backing of due to legal concerns.) But worker measurement and testng
is coming back powered by powerful analytcs tools that can aggregate data in
amounts and detail never before possible. Instead of a few hundred, now thousands
of employees and applicants are in the data pool. For example, its been accepted
for years that applicants referred by other workers make good employees. One
recent studyinvolving thousands of workersindicates employees referred by
other workers are 25 percent more productve. What workforce analytcs reveals,
however, is this is true only when the referral comes from the companys best, most
productve workers! Such insights are only possible by tapping into a rich data set.
Since the data is observatonal, determining causaton can be difcult. Some say
using more controlled experiments would produce even beter results. Yet, the
science is stll in its infancy.
1. What is new in workforce science that can benefit your organization?
Elements of Workforce Science: Using analytcs to innovate the hiring process
Learn tps, techniques, and new innovatve thinking to help CIOs and CMOs
with hiring
Discussion Leaders: Don Cotey - IBM, Bret Wallace - LinkedIn,
F4: EXECUTIVE DEVELOPMENT CMOs
3:20 PM - 4:40 PM
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BROCADE
Brocade leads the industry in providing comprehensive
network solutons that help the worlds leading
organizatons transiton smoothly to a virtualized world
where applicatons and informaton reside anywhere.
As a result, Brocade facilitates strategic business objectves
such as consolidaton, network convergence, virtualizaton,
and cloud computng. Today, Brocade solutons are used in
over 90 percent of Global 1000 data centers as well as in
enterprise LANs and the largest service provider networks.
IBM
IBM is a global technology and innovaton company
headquartered in Armonk, NY. It is the largest technology
and consultng employer in the world, with approximately
427,000 employees serving clients in 170 countries.
IBM ofers a wide range of technology and consultng
services; a broad portolio of middleware for collaboraton,
predictve analytcs, sofware development and systems
management; and the worlds most advanced servers
and supercomputers. Utlizing its business consultng,
technology and R&D expertse, IBM helps clients
become smarter as the planet becomes more digitally
interconnected.
Specialtes
IT Services, Consultng, Business Analytcs & Optmizaton,
CRM, ERP, security, sofware, strategy, storage, disaster
recovery, enterprise architecture, BPM, Smarter Planet,
Outsourcing, semiconductors, microprocessors.
INTERNET MARKETING
ASSOCIATION
The Internet Marketng Associaton (IMA) has accrued more
than 750,000 members in various felds including sales,
marketng, business ownership, programming and creatve
development. Sinan Kanatsiz, Chairman and Founder,
started IMA with four key values as a foundaton for success
in todays highly compettve business environment:
integrity, communicaton, professionalism and educaton.
The IMA mission is to provide a knowledge-sharing platorm
for business professionals where proven Internet marketng
strategies are demonstrated and shared in an efort to
increase each members value to their organizaton.
Members of IMA are dedicated to building a voice and
creatng standards for Internet marketng on a global basis.
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VMWARE
VMware is the global leader in virtualizaton and cloud
infrastructure, two areas that consistently rank as top
priorites among CIOs. VMware delivers award-winning,
customer-proven solutons that accelerate IT by reducing
complexity and enabling more fexible, agile service
delivery.
Specialtes
Cloud Infrastructure & Management, Cloud Applicatons,
Datacenter Virtualizaton, Desktop Virtualizaton, Mobile
Virtualizaton, VMware vSphere, VMware vCloud, VMware
View, VMware Fusion for Mac.
AVNET
Avnet provides a vital link in the technology supply chain.
Market needs and trends drive Avnets product and services
strategy, supported by a global infrastructure. Avnet
brings a breadth and depth of service capabilites, such as
supply-chain and design-chain services, logistcs solutons,
product assembly, device programming, computer system
confguraton and integraton, and technical seminars - all
in additon to its core distributon services.
CISCO
At Cisco customers come frst and an integral part of our
DNA is creatng long-lastng customer partnerships and
working with them to identfy their needs and provide
solutons that support their success.
Cisco has shaped the future of the Internet by creatng
unprecedented value and opportunity for our customers,
employees, investors and ecosystem partners and has
become the worldwide leader in networking - transforming
how people connect, communicate and collaborate.
NETAPP
NetApp creates innovatve storage and data management
solutons that help accelerate business breakthroughs
and deliver outstanding cost efciency. Our dedicaton to
principles of simplicity, innovaton, and customer success
has made us one of the fastest-growing storage and data
management providers today.
Specialtes
Network storage, cloud computng, storage efciency,
Informaton management.
C
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EVENT MANAGER
Kendrell Craven
Key Informaton Systems
Phone: 310-892-3406
kcraven@keyinfo.com
WILLETT TRAVEL
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Contact: Amy Liebowitz
12532 Ventura Blvd. Studio City, CA 91604
(818) 762-0676
LIMOUSINE LINK TRANSPORTATION
Contact: Manny Rodriguez
926 Indio Muerto Street Suite A1 Santa Barbara, CA 93103
Phone: 805-564-4660
Fax: 805-564-6543
Cell: 805-886-4444
HOTEL
Four Seasons Santa Barbara
Key Info Group
1260 Channel Dr. Santa Barbara, CA 93108
(805) 969-2261
PHOTOGRAPHER
Bjerke Photo
Contact: Dave Bjerke
www.bjerkephoto.com
818-726-2733
VIDEOGRAPHER
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Contact: Bill Alyward
www.fedandethel.com
(503)784-9994
- EXTRA NOTES -
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- SUMMIT GUIDE 2013 -

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