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B P USINESS LAN
J 2 une 009
B USINESS P LAN
Having been in the IT business for the past 12 years and with the above
credentials I believe my services are required by a number of educational
institutions. The services to be offered include consultancy, instructional
design and accreditation for college IT programmes, world class IT services,
media centre services, Internet and mini conference facilities offered to
them under one roof. Currently no one offers this service in the country. I
will also lease out and sell teaching paraphernalia like projectors/lap tops,
white boards. The establishment of such a place is now possible because the
Swaziland Post and telecommunications Corporation (SPTC) has upgraded
their internet to ADSL and a broad band internet service is now possible.
Section 1 1.1
B USINESS P LAN
Description of Business
Section 1 1.2
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The centre will provide facilities that shall enable people to use the facilities
even through out the night without worrying about what they will eat and
where they will sleep because all that shall be provided within the same
compound. A drop and receive e-mail desk shall be provided even for those
who are not computer literate. A lot of businesses and jobs are now made
available through the E. Mail service.
ICT users need to now an again send their work into the internet or world
wide web. A number of South African universities where most Swazis do
their post graduate studies require that students should upload/ submit their
assignments through the internet to the university website which later
download it to the specific lecturer. I have seen this in action when I was
studying for a senior degree with Rhodes University. I have also helped
students studying with the University of Cape town, Wits and University of
South Africa to download and upload their work. In the year 2007 I was then
offered a part time job by the University of South Africa to a be a tutor for
their students. In this job I was paid by the university E200 per hour for a
Section 1 1.3
B USINESS P LAN
A number of individuals now study through distance learning but the facilities
are not there for E.learning and mobile learning. I received training at Rhodes
University on how to host this.
D] E.LEARNING TABLES
This shall hook up the customers to a number of learning sites and expert
services. This shall afford a number of students doing professional exams to
write their exams online as the requirement is with most of these bodies. e.g.
Comptia A+ and N+ examinations.
Section 1 1.4
B USINESS P LAN
There are a number of such schools in this region which can not afford to
purchase the computer out rightly because parents pay in installments termly
and Orphaned and Vulnerable Children (OVC) money from government usually
reach schools towards the end of the year. That will make it possible for
Section 1 1.5
B USINESS P LAN
Vision
Mission
to be a regional ISP, provision of world class ICT services and products while
Core Values
− Less is more
− Sustainable Development
Section 1 1.6
B USINESS P LAN
Business Aims
Section 1 1.7
B USINESS P LAN
systems
Internet Service
ICT Centre and Media Research Division and
Provider Desks Consultancy
Exams
wing
Professional Consultants
Section 1 1.9
B USINESS P LAN
PERSONAL PROFILE
PREVIOUS BUSINESS
Section 2 2.1
B USINESS P LAN
Schools visited:
• Botse Botse High at Soshanguve
• Alexandra High at Alexandra
• Sakhisizwe High at Walkerville
• Meadowlands High at Soweto
Section 2 2.2
B USINESS P LAN
1) SWAZI .NET
This is the official gate way in Swaziland and is responsible for regulation the
This is a private company based in Mbabane and it offers the most reliable
and state of the art internet and other ICT services for the country.
3) POSIX
4) LISANGO
subscribers and their operations are limited and get a lot of competition
Most of these ISPs focus in the Industrial capital of Swaziland and have no
Section 3 3.1
B USINESS P LAN
the Shiselweni region. In this region, Nhlangano is the main and most
Shiselweni all along has had limited industrial activities. For this reason
- 3 Colleges
− 183 Schools
− Private companies
Section 3 3.2
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Market Needs
The nature of life today demands that an individual should have an internet
access and an E.mail address. Without these one is said to be living in a world
where he or she does not exits. Companies are said to exist in the cyber
world when they have a website address. It is through a website that one has
Market Growth
the Shiselweni region before hooking up and hosting schools in the other
regions. I have chosen this region because it is my home and I have chosen
schools because I have studied their needs for some time and have a full
house package for schools. I must mention here that I have worked with a
number of head teachers from the Shiselweni schools and have trained most
instilled at the early stage. There is a wide variety of ICT services and
products that people need from Nhlangano town but only a few are supplied
Section 3 3.3
B USINESS P LAN
at a very low scale and class because there was lack of Infrastructure from
SPTC. SPTC broadband has just been launched. A number of customers had
to rely on connecting to ISPs based in the North of Swaziland and that has
Distribution Patterns
MTN Swaziland though its GPS has tried to provide internet service but the
service is down sometimes due to network congestion. This has seen some
individuals trying to connect to South African MTN and Vodacom. This is only
South African network. Big businesses tend to source their stock put
number of individuals who use real image and swazi.net prefer to connect to
the internet at night because it is cheaper at night and yet the speed is
Most competitors in this kind of business have limited capacity in that they
are all based in Mbabane and operate with imperfect knowledge and no sown
Section 3 3.4
B USINESS P LAN
to get and service customers who are not aware that they are expensive and
slower. Once schools have seen the advantage of using a local ISP more and
Market Analysis
Web hosting
Dial up connections
Data transfer
per month
Section 3 3.5
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Section 3 3.6
B USINESS P LAN
We intend to bill our services at an average cost of E700.00 per school and
to mark up equipment ordered on behalf of clients 60%. A cost-breakdown
form will be used to estimate every contract. Each prospective client will be
furnished a written contract outlining all costs including a not-to-exceed
maximum, based on our cost-breakdown analysis. Our terms of payment for
our services will be: Credit cards and Cash. Extras will be approved in writing
before commencing work. Maintenance contracts will be handled on a cost
per hour basis. Schools are expected to submit 10 post dated cheques before
equipments are installed.
Internal Controls
Section 4 4.1
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SECTION 5: FINANCING
Financing Strategy
Projected Costs
Section 5 5.1
B USINESS P LAN
SECTION 5: FINANCING
E11, 360.00
SUBSCRIPTION FEES PER YEAR
PROJECTOR
E8, 600.00
Section 5 5.2
B USINESS P LAN
SECTION 5: FINANCING
This business plan has been prepared to motivate an application for finance
with financial institutions. I am prepared to make power point presentations
to potential lenders. The presentation kit includes this business plan and
power point slides. I am prepared to be specific in my needs for financing,
the payback program and my sources of repayment. We will furnish potential
lenders with a cash flow projection showing these sources of repayments.
Section 5 5.3
B USINESS P LAN
SECTION 6: E-COMMERCE
E-Commerce Plans
I have the necessary skills and know-how to design, implement and maintain
the business website. All necessary equipments to mount the website shall be
in place once the business is established.
E-Commerce Competition
Section 6 6.1
B USINESS P LAN
Section 7: Acquisitions
C SS redit it ystems
I nternational
Section 7 7.1
B USINESS P LAN
SECTION 8: MARKETING
Marketing Plan
A sales kit with letters of recommendations from our happy customers shall
be compiled. A Power Point presentation, which will incorporate visitation to
e-commerce sites that have been created for clients.
T
In addition to these referral prospects, local newspaper advertising, mailing
campaign with telephone follow-through with local businesses that are prime
targets for e-commerce marketing shall be the business mordus operand.
An initial advertising budget of E3, 000 per month for local print media,
mainlyCinentre for research
the following educational
local newspapers designs
Observer, and
Times ofinformation
Swaziland and
television stations like Channeltechnology
S and Swazi TV. A reputable advertising
agency shall be appointed to create and place our advertising and to create
our logo, stationery, and basic brochure. Estimated cost including creation
and initial print run of brochure and business forms: E8, 600. Future
direction for advertising and promotion will be directed by the growth rate
of the business.
Further exposure shall be obtained through joining Rotary Club and Chamber
of Commerce as a means of networking with local business leaders.
Section 8 8.5
B USINESS P LAN
SECTION 8: MARKETING
Purchasing and Inventory Control
Training Policies
For the next one to two years I will personally handle marketing. As the
business matures I will hire marketing consultants to expand sales activity
under specific guidelines.
Section 8 8.5
B USINESS P LAN
SECTION 8: MARKETING
The Competition
These competitors may present a serious threat but unfortunately for them
they are all based in Mbabane, Matsapha, and Manzini. Their competition is
not a serous threat to our business because this business is strategically
placed and they will eventually find us to be their good associates. The
distance is their biggest disadvantage.
Our established competitors are either too big (or expensive) or too small
(and under-qualified) to successfully handle the small emerging retailers
whom we plan to target. Our unique advantage is our experience in all phases
of the components required to install successful e –commerce operations. If
any one of these components is lacking, customers can waste large amounts of
money and even at the peril of their overall businesses. So our focused
experience and successful projects will be our key to building a niche and
reputation.
Section 8 8.5
B USINESS P LAN
SECTION 8: MARKETING
SWOT Analysis
Strengths
Market knowledge
I grew up in this region and I know the Shiselweni region very well and
products in particular.
Contacts
I have made contacts with existing two ISP and the University of Cape
Section 8 8.5
B USINESS P LAN
SECTION 8: MARKETING
business.
Nhlangano Base
good road, telephone and mobile networks. It has banks. Nhlangano is near
Mahamba border post. The traffic to and from South Africa passes through
Weaknesses
Market uncertainty
Opportunities
Threats
Security
SECTION 8: MARKETING
country means make it necessary for fidelity and insurance cover to
sought.
Strategies
measures.
Products
work, e-mail, data transfer, data back up, cleaning of viruses, sales of
Section 8 8.5
B USINESS P LAN
SECTION 8: MARKETING
Section 8 8.5
B USINESS P LAN
The plan is to maintain very frequent month cash flow projections. Forecasts
for income, expenses and unanticipated contingencies will be stated
conservatively. Any periods of cash deficits will be remedied promptly by
cutting costs to maintain a positive cash flow and profitability.
Business recessions:
Section 9 9.1
B USINESS P LAN
The plan is to maintain very frequent month cash flow projections. Forecasts
for income, expenses and unanticipated contingencies will be stated
conservatively. Any periods of cash deficits will be remedied promptly by
cutting costs to maintain a positive cash flow and profitability.
Business recessions:
Section 9 9.1
B USINESS P
LAN
Section 9 9.1