VIKAS SINGLA

E-Mail: viksingla2001@gmail.com
Contact: 08968819951 / 07351943560
Address: 151, Swarnim Hill View City, Gangapur Road, Rudrapur - 263153, Uttarakhand

Job Objective

Seeking managerial assignments in Sales & Marketing with an organization of high repute in Construction industry

Profile Snapshot

An ardent professional with over 12 years (7 years in sales of Pre Engineered Steel Buildings/Sale of Projects & 5
years in Dealer Management, Sales & Marketing of Industrial Products & Automobile industry) of intensive experience
in:

Sales & Marketing Business Development Client Relation Management Area Management
Techno-Commercial Strategic Management Planning/Negotiation Channel Partner

Demonstrated success in implementing strategic marketing & communications plan to improve product base and
visibility in the areas covered
Deft in preparing & submitting techno commercial offer, price negotiation & jobs finalization with customers
Resourceful in exploring business potential & opportunities and expanding client base to enhance business volumes
Expertise in interfacing with customer and understanding their requirements and suggesting the most viable
solutions/products to them for maximum client retention
An out-of-the-box thinker with a flair for charting out marketing strategies and contributing towards enhancing
business volumes & growth and achieving profitability norms
A keen planner with excellent negotiation & customer relationship skills

Core Competencies

Ensuring high customer satisfaction, achieving best outcome leading to achieving / exceeding target, service revenue
and initiation of new sale activities
Raising quote request forms to design department based on the customers requirements/consultants drawings in
order to get the cost of project
Implementing competitive strategies for generating sales, developing & expanding market share towards the
achievement of revenue & profitability targets
Managing operations with a view to achieve business growth objectives / goals including sales volume and market
share
Administering sales & marketing operations and driving sales initiatives in order to increase sales volume
Conceptualizing & implementing strategies for acquiring business from the customers and effectively using potential
of dealers network; examining latest marketing trends and tracking competitors activities and providing valuable
inputs for fine-tuning the service strategies
Understanding business needs, its strategic direction and identifying initiatives that will allow a business to meet
those strategic goals

Organizational Experience

Since Jul07 Kirby Building Systems India Ltd., Uttarakhand as Asstt. Sales Manager
(Manufacturing & Designing Pre Engineered Steel Buildings / Steel Structure)
Growth Path:
Mar2011 Assistant Manager - Sales & Marketing
Mar2009 Senior Engineer - Sales & Marketing

Key Result Areas:
Generating business for Pre-Engineered Buildings
Coordinating & Liaising with Architects, Clients, Civil Contractors, Builders & various construction related agencies
Tracking upcoming projects & enquiries; capturing the same in data bank
Making technical presentations to all key decision makers to convert these enquiries into actual sales
Handling internal & external co-ordination for the execution of sales orders.
Ensuring payment follow up with customers to complete jobs
Establishing and developing network of Consultants/Architects & Influencers
Monitoring & tracking of all competitor activities, suggest and implement strategies to protect and expand market
share

Highlights:
Successfully increased the sale by 20% in Kumaun region of Uttarakhand and successfully booked 152 nos. projects.
Positively completed & achieved full satisfaction of client helps to achieve the 30% of sales target from repeated
customers & their referrals.
Efficiently received six times repeated order from Gupta Power Infrastructure Ltd. company
Received the opportunity to go abroad 2 times based on performance.
Earned highest incentives for maximum achievement of the assigned target in northern region year 2010.
Consistently achieved & exceeded sales quota of assigned target year after year(107% in year 2011 & 120% in year
2012 & 129% in year 2013).
Efficiently developed & worked with major clients like Dabur, La Opala, Polyplex Corp., Western Consolidated, Aica
Laminates & Lotte Electronics etc.

Apr04-July 07 Standard Combines Pvt. Ltd. as a Sales Engineer-Tractor Division
(Manufacturing Tractors, Combines, Agriculture Machinery & Cranes)
Key Result Areas:
Developed & appointed new business partners and motivating them for greater market penetration and reach.
Maintained proper infrastructure & arrange funds for investment at dealer end by making him letter of credit & bank
guarantee limits.
Created annual plans like Management plans, Promotion of contests, new product launch plans etc. & take actively
part in display the products of company in trade programmes.
Ensured the product delivery in time from company to dealer/customer end.
Assigned targets & retail monitoring of dealers in designated territory.
Mapped market for better penetration, representation in uncovered markets & Identifying /monitoring the
performance of competitor in the market place.
Visited Head office & review performance.

Highlights:
Successfully appointed seven new dealers in vacant area of Punjab
Effectively achieved Rs.15lac B.G. of three dealers
Efficiently increased sales in assigned territory by up to 14 % in a one year period
Received award by the MD as Best Sales Engineer in the state

Oct02- Apr04 Sandvik Asia Ltd., Punjab as a Dealer Support Engineer
(Manufacturing Carbide Cutting Tools & CNC Machine Inserts)
Highlights:
Successfully completed turning trials in company GNA Udyog Ltd. which helps to get the good order from company.
Efficiently satisfied customers in various companies by reducing cost per component & giving him information how to
take maximum utilization of machine.

Academic Qualification

2002 B.E (Welding Technology) from Sant Longowal Institute of Engg. & Technology, Ministry of Human
Resources and Development, Punjab with 63%
1999 Diploma (Mechanical Engg.) from Sant Longowal Institute of Engg. & Technology, Punjab with 65%

Additional Qualifications:
Completed certificate course in Mechanical Engg. (Auto & Farm Equipment Mechanic) in 1997 from Sant Longowal
Institute of Engg. & Technology, Sangrur, Punjab with 62%

Training

Attended:
o Multiple training programs in Sandvik Asia Ltd. & Kirby Building Systems related to Technical & Sales skills
o 6 week training at R.C.F (Rail Coach Factory) Kapurthala during B.E (project on laser welding)
o 6 weeks training at B.H.E.L (Bharat Heavy Electricals Limited), Haridwar during B.E (project on Testing of
Castings & Study Various Arc Welding Processes)
o 3 months at Escorts Yamaha Motors Ltd., Noida during Diploma course.
o 3 months at Standard Combines Pvt. Ltd., Handiaya
o 3 months at P.R.T.C., Bathinda during certificate course
(Please refer annexure for project details & other details)








Annexure:

PROJECTS

Client: Gupta Power Infrastructure Ltd.
Site Location: Kashipur, Uttarakhand
Tonnage (MT): 648MT
Area: 140581sq.ft.

Client: Lotte Electornics Pvt. Ltd.
Site Location: Rudrapur, Uttarakhand
Tonnage (MT): 439MT
Area: 131128sq.ft.

Client: La Opala Rg Ltd.
Site Location: Sitarganj, Uttarakhand
Tonnage (MT): 422MT
Area: 123313sq.ft.

Client: Dabur India Ltd.
Site Location: Pantnagar, Uttarakhand
Tonnage (MT): 415MT
Area: 86240sq.ft.

Client: Western Consolidated Pvt. Ltd.
Site Location: Sitarganj, Uttarakhand
Tonnage (MT): 321MT
Area: 58784sq.ft.


Academic Projects

o Influence of process parameters on spot welding during BE course
o Analysis of problems faced in development of S.L.I.E.T. during diploma course

IT Skills

Conversant with Auto Cad, SAP, MS Office & Internet Applications

Extramural Engagements

Organized & participated in:
o Comedy play during tempest cultural programme in S.L.I.E.T. & bagged first prize
o Cricket tournament in college
o Scooter carburetor assembly in college during a national level technical programme

Personal Details

Date of Birth: 22
nd
March, 1980
Languages Known: English, Hindi & Punjabi