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Copyright 2014 Avaali. All Rights Reserved.

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Digital Asset Management for
Online Marketing
Copyright 2014 Avaali. All Rights Reserved.
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Business Case for DAM in
Online Marketing
In-bound is the new out-bound
Content marketing is getting bigger than ever
Consumers should be able to find content on
any device
Infographics, images and videos
Speed and time to market is key
Copyright 2014 Avaali. All Rights Reserved.
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Complexities, Risks and Challenges
E-Channel content
at very high
regulatory and legal
risk
Regulations vary by
country / region
Potential damage to
brand and
reputation
Leakage of
sensitive and
confidential
information.
Current level of
exposure to content
Lapses in process
and control
Types of online
marketing content
have been rapidly
multiplying and
evolving
Growth in
the types of
content
Current
level of
exposure to
content
Regulatory
&
Compliance
Risk to
brand and
reputation
Copyright 2014 Avaali. All Rights Reserved.
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Digital Asset Management
What is it? Where does it add value?
Digital Asset Management
(DAM) comprises of the
ingestion, annotation,
cataloguing, storage, retrieval
and distribution of digital
assets. Images, videos, audio
and image rich documents are
the type of assets managed by
DAM.
DAM enables organizations to
maximize returns from their
digital assets
Control over
corp. brand
Reduce
Costs
Increase
Revenue
Compliance
Market
Agility
DAM
Copyright 2014 Avaali. All Rights Reserved.
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Canto Cumulus DAM
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Canto Cumulus DAM
Flexibility
Start easy; build big
Multi-language support
Performance
Designed for metadata
management
Security
Dynamic permissions; granular
control
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Automatic asset meta-data
capture & categorization
Rich flexible search capabilities
help users find assets instantly
Integration into Adobe Design
Suites
Workflows for content
collaboration, review and
approvals
Reduce time to respond to
customer inquiries by quickly
finding the right product
brochures, diagrams,
marketing videos, how-tos etc.
Accelerate time to market
Commission new content
quickly to:
Accelerate new
product launches
Tweak offerings in
response to market
conditions
Increase Market Agility
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Workflows and Collaboration
across asset lifecycle
Granular Access Controls
Asset Watermarking
Audit Trails
Secure sharing of assets
Ensure that asset review and
approval prior to
publishing/distribution
Supply staff and suppliers with
assets that adhere to brand
guidelines
Reduce risk of breaching
copyrights and corporate
guidelines by tracking asset
usage
Greater control over Corporate Brand
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Automatic asset meta-data
capture & categorization
Rich, flexible search capabilities
help users find assets instantly
Powerful Asset Re-purposing,
transcoding capabilities
Workflows and Collaboration
across asset lifecycle
Easily find assets for re-
use instead of re-
generating material that
exists
Avoid expensive fines
due to copyright breaches
Increase productivity
through asset creation,
modification/re-use and
distribution processes using
in-built
collaboration/workflow tools
Reduce Costs
Copyright 2014 Avaali. All Rights Reserved.
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Multi-channel publishing
Secure sharing of assets with
partners/customers
Rich flexible search capabilities
help users find assets instantly
Integration into Adobe Design
Suites
Workflows for content
collaboration, review and
approvals
Accelerate time to
market by commission
new content quickly
Increase customer
satisfaction and market
reach by publishing rich,
relevant and timely content
Syndication/licensing of
assets to third parties
Accelerate time to revenue
Copyright 2014 Avaali. All Rights Reserved.
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Retention Management
Granular Access Controls
Asset Watermarking
Audit Trails
Secure sharing of assets
Preserve assets using
appropriate retention
schedules
Prevent unauthorized
access
Secure sharing of
assets with adherence
to copyrights and
corporate guidelines
Compliance
Copyright 2014 Avaali. All Rights Reserved.
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Cumulus Dashboard
Search, collaborate, share, organize
into collections and categories,
download, and add watermarks and
overlays all from a clean, simple web
interface.
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Extensive Metadata support
Cumulus supports all digital file
formats
Captures core meta-data
provided by the OS
Enhanced meta-data support for
all popular digital asset formats
Allows search by audio/video
durations, fonts used in layouts,
full text of presentations etc.
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Cumulus Video Cloud
Convert videos into
common video file
formats with a single
click, and stream video
online across multiple
devices
Automatically play the
right video format and
quality level based on
Cumulus Video
Streamings detection of
the device, platform and
internet connection
speed.
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Canto Integration Platform (CIP)
Cumulus Server Metadata Assets
Canto Integration Platform
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Canto Cumulus System Architecture
Modular Architecture
Cumulus Web Server
provides additional layer,
preventing direct access to
core application, ensuring
security and scalability
Cumulus Storage Vault is
decoupled from core digital
asset cataloguing
application/database,
ensuring performance and
scalability
Copyright 2014 Avaali. All Rights Reserved.
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Why Canto Cumulus DAM?
Typical DAM Requirements Cumulus capabilities
File formats, metadata capture Supports all file formats and
enhanced meta-data
Migrate/batch import existing
assets and metadata
supported
Multi-language support supported for both UI and asset
meta-data
Secure access while sharing
assets with partners over a public
network
Supported through access controls
and modular architecture
Workflows- requisition, creation
and expiry/archival
Robust workflow and automation
engine
Multi-channel publishing Supported
Distribution with watermarking Supported
Asset re-purposing, transcoding Supported
Audit Trails Supported
Price Performance, with
enterprise class features
at an affordable price.
Faster ROI, Lower TCO
with quick, hassle-free
deployment and easy
maintenance
Reduce time spent
searching for digital
content
Improve collaboration,
internally and externally
Minimize the cost of digital
content that gets lost
Decrease your time of
data entry
Ensure content is
protected and secure
Utilize within existing
enterprise apps
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Typical Use Cases
Retail: Product Catalogs can be presented to prospective buyers
using tablets at point of sale locations or e-commerce sites
FMCG: Manufacturers/Distributors can make new promotional
schemes, offers and product catalogs available to
Distributors/Retailers in real time on portals and mobile devices
Other use cases:
Media Licensing and Royalty: Users can share already owned assets across
agencies or brand without the need to do repeat download
Integrating DAM into Web Content Management : the author can search and
select images from the repository to be published to their website
Copyright 2014 Avaali. All Rights Reserved.
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Cumulus Customers
1 million Cumulus user licenses, 14000+ server licenses
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DAM Implementation Best Practices
Conduct discovery workshops with key stakeholders and asset
creators/users
Identify types of assets and their meta-data/categories and end
points where they are created/consumed
Design a scalable, cost-effective asset storage architecture and
application landscape
Put in place asset search/retrieval mechanisms and access controls
based on user type/role and location
Use out of the box functionality and appropriate add-ons to achieve
quick deployment and faster ROI
Copyright 2014 Avaali. All Rights Reserved.
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About Avaali
Copyright 2014 Avaali. All Rights Reserved.
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Purpose
Avaali enables enterprises engage
better with their internal and external
stakeholders by managing and
leveraging the power of
information
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About Avaali
Who we are
Founded in 2012; started
operations in January 2013
Private Limited company
under Indian MCA
Headquartered in
Bangalore with presence in
Mumbai
What we do
Advisory services in the
area of enterprise
information management
Support in creation of
information strategy
Connect strategy to
execution
Implementation and
support of best of breed
technology solutions in
the area of information
management
Differentiator
Strong understanding of
EIM and best practices
across business functions
Specialized skill pool
with several years of
global experience in
implementation and
advisory services
High focus on
accountability and
delivering business
outcomes for customers
Values
Accountability
Integrity
Love for Success
Copyright 2014 Avaali. All Rights Reserved.
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Why Avaali ?
Avaali provides a unique solution approach to all your EIM needs
business process based approach, not product/solution centric.
Canto Certified Silver Partner certified implementation & support
consultants
At Avaali our sole focus is to improve and optimize business performance
for customers using best of breed solutions for Information Management
including DAM, ECM etc.
Advantages of working with Avaali
o Highly skilled professionals with consultants who come with global
implementation experience of Information Management solutions
o Enterprise Information Management strategy creation
o Lean implementation methodology
Copyright 2014 Avaali. All Rights Reserved.
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Our Promise
We always deliver our commitment on time as a result of
our deep understanding of EIM
We deliver high quality engagements as a result of our
highly experienced skill pool
We ensure personal attention of senior management
team to each project regardless of its size
Copyright 2014 Avaali. All Rights Reserved.
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Thank You
abc@avaali.com | +91 99999 99999
Thank You