Jan 2014

The Ultimate Android Messenger

Indonesia, Texting Paradise
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CATFIZ, #1 :
THE FIRST AND BIGGEST MESSENGER PROVIDER IN INDONESIA
Catfiz : The Ultimate Android Messenger
Catfiz Story
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Messaging Protocol
Designed for Mobile
Cloud Based Technology
Early Adopter User (400)
Main Features: Private
Message, Status Comment
Group Chat
500,000 Active Users
Multilanguage Support:
Indonesia, English, Arabic
2.2 Million Users
10,000 New User daily
50 Countries (Indonesia
#1, Arab #2)
EARLY 2011
DEVELOPMENT
28 OCT 2011
BETA RELEASE
APRIL 2012
RELEASE CANDIDATE
10 NOV 2012
CATFIZ VER 1.0
Catfiz : The Ultimate Android Messenger
Catfiz Overview
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CATFIZ : Ultimate Android
Messenger

With the support of
communities across
nations, Catfiz
userbase grow to over
than 6.5 millions for
just 2 year without any
heavy marketing
Catfiz features
combination of private
messenger with mash-up
social network features.
Comment on posting,
Quote, Like, Promote,
Large group, Share any
file, Cloud Services.
Combination of
technology expertise
and business
experience will drive
Catfiz not only a
contender but winner
in the OTT Messaging
business
Catfiz is available for
more handset as it
requires small
footprint and lower
phone spec to run, yet
deliver effective
messaging experience
Lightweight
Messaging Apps
6.5 Millions
Subscribers &
Growing
Strong Competitive
Advantage
Strong Management
Team
The Product
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MASH-UP SOCIAL FEATURES
UNIQUELY DESIGNED FOR MOBILE
Post File & photo
Voice message
2000 member
Invite friends
Promote friends
Discussion topic with
photo and attachment
Delete member
Group Chat
Post notes and story
Share Photos & video
to followers
Tag search, Timeline
News
Farm :
Micro Blog
Digital Contents
Book, Magazine,
Music, Video,
Games
User to user
feature
Arena :
Digital Store
COMING
SOON
Status update and
comment
Send file & photo
File Sharing
Voice chat
Sticker & Theme
Boradcast to category or
selected friends
Promote Friend
Instant Messenger
Catfiz : The Ultimate Android Messenger
Catfiz Key Features : What others dont have !
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Interact with other message
In Catfiz, user can do more than
messaging, you can like/unlike
other people messages, quote
them to repost, etc. Its a
messaging platform enriched
with social media experience
Comment on Status
In Catfiz, user status is easily
turn into conversation by
enable all friend to put
comment on user status

Large File Sharing and
Forwarding (No-reuploading)
Catfiz User can send any file,
instead of just photo/audio to
individual friend and group (up to
50 MB). Each received file
manageable under Catfiz Gallery
menu for ease of use.
User can also use FizzLink to
forward files without re-uploading
Advance Group Chat
Each user can create their
own group chat and invite to
over 2000 members with
discussion topic and file
attachment, or join to any
group chat as many as
possible.

Catfiz : The Ultimate Android Messenger
Catfiz User Growth
In Catfiz, every human interaction is value exchange
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2 Million User in Beta Version
Available on Playstore 10/11/12
720 Million daily outbound message
230 million daily inbound message
Catfiz : The Ultimate Android Messenger
Catfiz in the World
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..Cause we find friends, real friends.
Thats what we love about Catfiz !

- Catfizer India
Catfiz : The Ultimate Android Messenger
Catfiz in Indonesia
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Jagad, Founder :
Indonesia is one of the biggest market in messaging. We start from here !
Catfiz : The Ultimate Android Messenger
Product Roadmap
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CATFIZ : Ultimate Android
Messenger
Nov
2013
Advert. :
- Linked browsing
Dec
2013
Custom NIC:
Predefined NIC related to
Hardware IMEI
Sticker & Theme:
Paid Digital Contents
May
2014
Arena :
Digital Store with Catfiz
Wallet mechanism
Dec
2014
Content Delivery:
Multimedia PUSH
delivery channel
for free or paid
material
Feb
2015
News Channel:
Featured news
with selected
topics
Aug
2015
Dec
2016
Farm :
Social
Net
Future Catfiz : Product Roadmap
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Catfiz : The Ultimate Android Messenger
Partnership Strategy
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CATFIZ : Ultimate Android
Messenger
Handset
Manufacturer
Telco
Operator
Media Content
Provider
Digital Agency
Handset Manufacturer
will be key partner for
accelerate Catfiz
distribution esp. for
first time android user,
while on the same
time offer additional
revenue share
opportunity.
Telco Operator is key
partners to accelerate
growth by leveraging their
existing data subscribers.
Catfiz Dataplan can be
introduced to attract
subscribers and generating
new rev stream for both
party
Media and catfiz both can
benefits from this
partnership. Through catfiz,
media can deliver their
contents and drive new
traffic to their site.
To accelerate
monetization of
Catfiz, Digital Agency
will play very
important role to
introduce Catfiz
service to the
advertisers and
utilize catfiz ad
inventory
Content Provider play
important roles by
providing digital contents to
Catfiz userbase and
generating revenue from
premium content.
Business Model
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CATFIZ : Ultimate Android
Messenger
Advertisement

Partnership with
Digital Agency to
leverage Catfiz
userbase into
potential customer
for their client
Market Place

Enable user to
buy/sell item

Provide eWallet to
optimize
transaction
In Apps

Sticker, Theme,
Accessories
PlugIn feature
Premium Features

Premium NIC

Digital Contents :
Games, eBook,
Music.
Future Revenue

Enterprise Services

Cloud Service

Embedded
Enterprise Apps


1 2 3
4 5
Current
Plan
Future
Plan
Catfiz Growth Plan
14
0
5
10
15
20
25
30
35
40
Nov 2013 Nov 2014 Nov 2015 Nov 2016
2
4
8
15
3
6
15
40
Indonesia
Worldwide
In millions
Were going to hit 5 millions
active users with zero media
promotion budget!

- Arfan, Co-founder
Catfiz : The Ultimate Android Messenger
Catfiz : Real-life social interaction
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Catfiz : The Ultimate Android Messenger
Bandung Community Borneo Community Surabaya Community
Jakarta Community
Bogor Depok Bekasi Community
Tasikmalaya
Catfiz : Real-life social interaction
Social Activity
Helping flood disaster
User Self Publication Part of users identity
Charity Act for Orphan Business Activity Gathering
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Catfiz : The Ultimate Android Messenger
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Catfiz : The Ultimate Android Messenger
Catfiz Identity : How they love Catfiz
They make their own merchandise and share it to people!
Catfiz: Ultimate Android
Messenger