UROS PREDIC

814-720-4431 | urospredic33@gmail.com | urospredic.info | @urosbgd

EXPERIENCE
Consumer Insights Analyst January 2014-Present
Brownstein Group | Philadelphia, PA
Clients: Ikea, Comcast, Western Union, Beneficial Bank, Universal Technical Institute, Philadelphia Federal Credit Union
Effectively working within the strategy department to develop consumer insights and forge digital and brand strategies
Conducting primary, secondary, consumer and competitive research for current clients and new business
Designing and developing creative briefs, sitemaps, analytics and SEO reports for multiple clients
Spearheading Ikeas monthly social media and analytics reports
Playing an instrumental role in rebranding and restructuring the agencys internal measurement and analytics services

Marketing & Brand Strategy Consultant June 2013-Present
Clients: Enoteca Jada, Arete Complete, La Fonda De Teresita, So They Can | Philadelphia, PA
Consulting local and international businesses on how to effectively execute and maximize their marketing efforts
Helping clients forge more compelling and customer-centric stories in order to increase brand awareness and reach
Designing and developing websites that are SEO and mobile optimized
Expanding and fortifying clients online presence through social media and inbound marketing best practices

Business & Strategy Intern June 2013-December 2013
Allen & Gerritsen (formerly Neiman) | Philadelphia, PA
Clients: Trex, Beats by Dr. Dre, Dietz & Watson, Temple University, Insight Pharmaceuticals
Effectively worked fulltime as an associate strategist and marketing analyst for both existing clients and new business
Lead and orchestrated a team of 6 interns in researching, testing, and developing new business ideas for the tourism industry
Created monthly Google Analytics and Competitive performance reports for clients
Assisted senior strategists in creating custom personas and consumer journey maps in order to target engagement points
Supported internal team in researching, strategizing, and pitching new business opportunities and responding to RFPs

Marketing Manager May-August 2012
GO2 Travelling | Belgrade, Serbia
Forged digital, social, email, and OOH marketing strategies for one of the biggest youth travel agencies in Serbia
Engaged in primary research through questionnaires and focus groups in order to better understand Serbias millennials
Catapulted agencys organic presence through Google Analytics, SEO & PPC best practices

Founder May 2011-April 2012
Ultimate Detail | Belgrade, Serbia
Led a group of four people in successfully creating a car and motorcycle detailing business
Developed a business plan and marketing strategy in order to differentiate service offerings and increase brand awareness
Co-branded the business with other local automotive and motorcycle specialists

Wealth Management Intern Sept-Dec 2011
Morgan Stanley Smith Barney | Philadelphia, PA
Developed a strategic framework for researching and reaching out to potential clients
Created an investment portfolio that yielded above average returns in four months

EDUCATION
Allegheny College | Meadville, PA Graduated May 2013
Bachelor of Arts in Managerial Economics with minor in Communication Arts

SKILLS
Languages: English, Serbian, French, Bosnian, Slovenian, Croatian, Montenegrin, Macedonian
Programs: Google Analytics, Google AdWords, SEM Rush, Google Wildfire, SquareSpace, Wix, Keynote, Numbers, Stata,
Microsoft Office, Mintel, Salesforce, MailChimp, Survey Monkey
Awards & Certificates: Best Entrepreneurship Concept Allegheny College, Inbound Marketing Certified HubSpot

STORY
Multinational Traveler | Restless Reader | Entrepreneur | Storyteller | Tennis Player | Watch Aficionado | House Music
Connoisseur | Minimalist | Problem Solver | Challenger of the Status Quo