What Influence Women to become Successful Entrepreneur

1. Sushil Chillar

2. Prof.Swati Mukhi
Introduction

Entrepreneurship is the process of converting our dream into reality. In which

entrepreneur select many steps to make the effective decisions and for the
effective use of resources.

In the whole game the motivation of entrepreneurship is very important for

entrepreneurial development. The motivation of an entrepreneurship is required
with financial gain & desire with positive attitude. Now days we can see how
entrepreneurship is developing economics for our country. How the
entrepreneurship is help in the creation of new job improving poverty. Now days we
can see how entrepreneurship is developing economics for our country. How the
entrepreneurship is help in the creation of new job and in improving poverty. With
the changing global scenario, the women entrepreneurship has emerged in the
forefront. Women business owner are continuing to demonstrate economic world
wide. According to the Global Entrepreneurship Monitor (GEM) one in eleven (8.9%)
women is involved in entrepreneurship across the globe & India occupies the
second position among 22 countries where 14.1% of women have ventured into
entrepreneurship (GEM, 2002).Women who are not so much educated belong to the
low income family; they don’t have any other opportunity for job they have entered
in to the entrepreneurship not only for their need but also for their family.

Objective

This paper cover studies on motivation entrepreneurship & conclusion to explain the
ways of motivation among the women entrepreneurship which belong to low income
family in Maharashtra.

Ways of Motivation among Women

Now a day’s entrepreneurship is focused on how to motivate the women to became

entrepreneurship, for that we have done research study.
1. Sushil Chillar Senior Sales Manager in Radio Mirchi, Mumbai. 1

2. Prof.Swati Mukhi Lecturer in YMT College of Management, Navi Mumbai

Research Methodology

Maharashtra was selected for doing the study on the basis of industrial
grading.Maharashtra is one of the leading state in India on the basis of the value of
economic output, it occupies first position in 14 Industry division of the country.
Most of the industrial activities of the Maharashtra is focusing on the 3 cities of
maharashtra i.e. Mumbai, Pune & Thane.

The main objective of selecting these 3 places:

1. These three places supported by NGO are to give promotion to women

entrepreneur especially to low income group.

2. The other objective selecting these three places because people come from
all over the India to search the job.

Women also get encouragement in Mumbai & Pune by some women friendly
policies so they can be became self - employed. State financial corporation &
Banks provide assistance like loan without security and providing some training also
in free of cost. Banks like SBI provide some special schemes like the Mahila Vikas
Nidhi, Sheeth Shakti to motivate the women to become successful entrepreneur.

The study adopted survey research method as the nature of research design. The
sample consisted of 125 women entrepreneurs in service, trading and
manufacturing sectors. The snowball method of investigation was adopted to
identify and locate actual women entrepreneurs. The data was collected using a
schedule through personnel interviews.

Data Findings and analysis

Factors Motivating Entrepreneur

Without human being the process of entrepreneurship is not possible. Every

individual has different ability that affects the process of entrepreneurship. The data
also tell that it satisfy the need of the human-being is give self-confidence. It
supports family in terms of monetary responsibility. It is the motivation factor for
the women if they want to gain their recognition in the family and society. Many

1. Sushil Chillar Senior Sales Manager in Radio Mirchi, Mumbai. 2

2. Prof.Swati Mukhi Lecturer in YMT College of Management, Navi Mumbai

women who belong to low income group have became the entrepreneurship
because of monetary factor.

Social Circumstance

To became entrepreneur major role play by the family, because family members are
those who can motivate for becoming the entrepreneur. In low income group
families women has to depend on their family for doing hours hold chores, when it
comes in entrepreneurship they have to depend on family to become entrepreneur.

How the Family reacts when women initiate business

Family Reacts

Family Supportive Indifferent Against It Cant Say

Reaction

No. of 90 25 2 8
Respondents

% 71.2 20.0 1.6 6.4

How to Support Motivate to became a Entrepreneur

Type of Family Reacts Total

support
Supportive Indifferent Can’t Say

Household 30 8 1 39
help

Moral 28 1 - 29
Support

Support to 30 5 2 37
1. Sushil Chillar Senior Sales Manager in Radio Mirchi, Mumbai. 3

2. Prof.Swati Mukhi Lecturer in YMT College of Management, Navi Mumbai

business

No support 2 11 5 18

Total

Education

Education is important to motivating for becoming a successful entrepreneur. With

the education women is able to find to find out what is correct and what is
wrong, what are the strength and weakness.

How the Education motivate to became Entrepreneur

Level of Level of Motivation Total

Education
Low Medium High

Upto Class 39 14 23 76
VIII

Upto Class 12 13 24 49
XII,
graduates
and
vocational
training

Total 51 28 46 125

Access to Finance

1. Sushil Chillar Senior Sales Manager in Radio Mirchi, Mumbai. 4

2. Prof.Swati Mukhi Lecturer in YMT College of Management, Navi Mumbai

Money is the important part for the growth of any business and is major motivation
tool also. For the low income group it’s a main attraction. Bank provide loan. Those
who are not eligible for loan they can start in partnership. Now a days NGO’s are
also helping women entrepreneur in starting with the new business.

Innovation

Innovation is required in any business whether it’s a small business or big business.
With the new innovative things we can make our business more successful.

Entrepreneur should know about the customer what the new things customer
wants. They can make the advertisement of the new innovations also, so people
come and take the participation. It creates awareness among the customers.

Entrepreneurial Training

NGO’s provide training to the Entrepreneur, It enhance the training give them the
confidence to choose the better option. Training give the clear picture what is
happening in the market what are the new technologies avialble.It develop the
entrepreneurs skills also to run the successful business.

Conclusion

Women entrepreneurship is one of the most practical alternatives for integrating

women in development and preparing them to tackle the survival needs of the
family. Most of the women entrepreneurs in the low-income strata venture into
micro enterprise sector. For ensuring a rapid progress of women entrepreneurs, a
holistic multi-pronged and multi –agency strategy is needed to sustain and motivate
women entrepreneurs.

References:
1. Sushil Chillar Senior Sales Manager in Radio Mirchi, Mumbai. 5

2. Prof.Swati Mukhi Lecturer in YMT College of Management, Navi Mumbai

  Entrepreneurship in action – Mary Coulter.

 Entrepreneurship New Venture Creation – David H.Holt.

 Entrepreneurship – Cynthia.L.Greene

1. Sushil Chillar Senior Sales Manager in Radio Mirchi, Mumbai. 6

2. Prof.Swati Mukhi Lecturer in YMT College of Management, Navi Mumbai