Temanteman.

org, an integrated public-private sector communication strategy to scale up early and routine HIV testing
among most-at-risk populations (MARPs) in Indonesia
Presented at AIDS 2014 - Melbourne, Australia
Further Information: Please visit www.temanteman.org or contact tarandeepsinghanand@gmail.com, info@temanteman.org
TEMANTEMAN.ORG
FOR EVERYONE AND ANYONE
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The Thai Red Cross AIDS Research Centre, Bangkok, Thailand, SEARCH, Bangkok, Thailand, TREAT Asia / amfAR The Foundation for AIDS Research, Bangkok, Thailand,
Division of Tropical and Infectious Disease, Department of Internal Medicine, Faculty of Medicine, Udayana University and Sanglah Hospital, Bali, Indonesia,
Working Group on AIDS, Cipto Mangunkusumo Hospital - Faculty of Medicine, University of Indonesia, Jakarta, Indonesia, The HIV Netherlands Australia Thailand Research Collaboration, Bangkok, Thailand
Tarandeep Anand , Chattiya Nitpolprasert , Annette H. Sohn MD , Tuti Parwati Merati MD , Samsuridjal Djauzi MD PhD ,
Evy Yunihastuti MD PhD , Darma Imran MD , Praphan Phanuphak MD PhD , Jintanat Ananworanich MD PhD , Nittaya Phanuphak MD PhD

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BACKGROUND
Indonesia has the fourth largest number of global Facebook users, and
Jakarta is the worlds most Twitter-active city. It is an Islamic-majority
country where talking about HIV remains difficult.
In 2012, the HIV rate among men who have sex with men (MSM) was 8.5%
and 36% among injection drug users. A primary challenge is to engage
at-risk populations to enter the cascade of HIV prevention.
Following the success of Adams Love (www.adamslove.org) in Thailand,
we launched TemanTeman.org, to be Indonesias one-stop online source
for reliable information on HIV/sexually transmitted infections (STIs), and
to increase HIV testing.
METHODS
TemanTeman.org utilizes an integrated communication and marketing
strategy by partnering with healthcare providers and the private sector,
including high end fashion malls, celebrities and fashion industry represen-
tatives, public relations firms, print media, and photographers to create
an outreach platform.
TemanTeman.org offers 70% HIV/STI education and 30% edu-tainment
in Bahasa Indonesia and English.
While high-profile Indonesian celebrities serve as brand ambassadors and
attract interest, the site and linked social media networks offer fashion
photography designed to increase HIV awareness and testing, over 110
expert advice videos, and web message boards for health advice, and
a membership club program linked with six healthcare centers in Jakarta
and Bali, where those getting an HIV test receive free TemanTeman.org t-shirt.
CONCLUSIONS
ACKNOWLEDGEMENTS
Temanteman.org has demonstrated its feasibility in engaging Indonesians
in HIV awareness and is a step forward in reducing stigma associated with
HIV testing in a culturally sensitive and diverse setting.
Conducting same-day HIV mobile testing event in a high end fashion mall
is acceptable in Jakarta.
There is a need to expand access to free testing since there is a willingness
to test for HIV among communities in Indonesia, but testing cost and logistic
are barriers.
Free mobile HIV testing and counseling, same-day results and post-test
support i ntegrated wi th TemanTeman.org onl i ne communi cati on
strategy is an effective intervention to scale-up HIV testing and reach out
to most-at-risk and hard to reach communities in Indonesia.
RESULTS
At TemanTeman.orgs official launch
press conference, Indonesian celebrity
Dian Sastrowardoyo received an
HIV test, encouraging 40 others to
get HIV tested at the venue.
TemanTeman.org HIV/AIDS awareness
fashion photography exhibition featuring
15 high profile Indonesian celebrities was conducted at Senayan City,
Jakartas high end fashion mall and attracted nearly 90,000 visitors in 5 days.
A mobile HIV testing program was conducted at the exhibition venue where
103 people volunteered for rapid HIV testing and counseling in 2 days.
Nearly half (47.5%) were age 18 through 25, most were men (79%),
more than half (51.4%) were MSM, majority (84.4%) were first time testers,
most (80.5%) were sexually active and nearly half (42.7%) reported never
using condoms.
Between November 2013 to May 2014, a total of 392 people enrolled in
TemanTeman.org membership club program of which 86 people were
diagnosed HIV positive and majority were MSM (88.3%).
TemanTeman.org reached a global media coverage value worth 385,800 US Dollars.
Nearly 7 million fans were reached through celebrities tweets and instagram
posts on HIV awareness and testing, the website received over 7.5 million
hits, engaged 209,291 unique visitors worldwide with 619,032 page views
with an average visit duration of 3.36 minutes per visitor, Facebook channels
gained 13,700 fans, and YouTube videos gained 90,121 views. The three
top-rated videos included symptoms of HIV, syphilis and gonorrhea, and
HIV transmission modes and effect on the immune system.
[Left] Dian Sastrowardoyo and Joe Taslim, TemanTeman.org brand ambassadors, [Right] TemanTeman.org launch press conference
TemanTeman.org HIV Awareness Photography Exhibition
Celebrities get tested for HIV and promote on their social media network
Temanteman.org membership program
HIV testing uptake by sexual orientation
Celebrity Involvement
Celebrity Involvement
We are extremely grateful to ViiV Healthcare, TREAT Asia/amfAR - The Foundation for AIDS Research, and The Thai Red Cross AIDS
Research Centre for supporting TemanTeman.org project. We thank Working Group on AIDS, Cipto Mangunkusumo Hospital - Faculty of
Medicine, University of Indonesia in Jakarta, Division of Tropical and Infectious Disease, Department of Internal Medicine, Faculty of Medicine,
Udayana University and Sanglah Hospital in Bali, and SEARCH, Bangkok for their support.
We heartily thank all contributing Indonesian celebrities - Dian Sastrowardoyo, Joe Taslim, Bunga Citra Lestari, Pevita Pearce, Rio Dewanto,
Atiqah Hasiholan, Arifin Putra, Mario Lawalata, Dion Wiyoko, Whulandary Herman, Dimas Beck, Ario Bayu, Rahmah Umayya, Adinia Wirasti,
Reza Rahadian and Edward Gunawan, Studio 47, Mens Folio Indonesia and Senayan City Mall for their valuable contributions to this project.
We are thankful to Angsamerah Clinic, Ruang Carlo, Kerthi Praja Foundation, Bali Medika, Spiritia Foundation and all HIV/AIDS organizations
in Indonesia for their kind contribution.
TUPE
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[Left] TemanTeman.org mobile testing promoted by Indonesian pop singer BCL reaches 3.47 million Twitter followers
[Right] Brand Ambassador Dian Sastrowardoyo encourages her followers to receive free HIV test at the mobile clinic, which is retweeted by her fans
Mobile testing activity at Senayan City mall. 103 people received free rapid HIV Test and TemanTeman.org t-shirts
TOTAL 392 People
TRANSGENDER
3%
FEMALE
18%
MALE
20%
MSM
59%