Shannon Gahagan

Brand Building and Management 3

Corporate and Social Responsibility
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Shannon Gahagan
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Table of Contents
Standard
Bank...............................................................................3
Social and Environmental Impacts..............................................
Social Impacts of Standard Bank: ............................................4
BEE Ownership:
............................................................................................4
Employment Equity:
.......................................................................................4
Workplace Conditions:
...................................................................................5
Corporate Social Investment:
........................................................................6
Environmental Aspects of Standard Bank: ...............................
Enterprise Development:
...............................................................................7
Packaging and Waste:
....................................................................................7
Water Consumption:
......................................................................................7
Electricity Consumption:
...............................................................................7
Emissions and Climate Change: ...................................................................7
Corporate & Social Responsibility Assessment..........................8
Annexures..........................................................................
Annexure 1:
......................................................................................................9
Annexure 2:
....................................................................................................10
Annexure 3:
.....................................................................................................11
Annexure 4:
....................................................................................................12

References.....................................................................................
13



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Standard Bank Brand Overview:

Standard Bank is one of South Africas leading financial institutions that is striving
for a healthy brand image and a positive corporate and social responsibility persona.
The banking industry is a highly competitive and regulated market and Standard Bank
have an African and Global footprint where they have offices and customers and they
offer the full suite to all areas of the population, both consumer and business. Their
oppositions include Absa, FNB and Nedbank in South Africa with a recent competitor
of Capitec that is gaining a foothold in the lower income market.

Standard Bank has a corporate social investment plan in place that they have stated is
in line with their values and will help achieve their business objectives. Standard
Bank are integrating more of an online presence and strategy where they want people
to be using the offered online services to reduce expenses and negative environmental
impacts that an increase in personal meeting would incur.


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Social Impacts of Standard Bank:

BEE Ownership:

In Standard Banks Black Economic Empowerment Report, they give detail as to how
they are performing in this field with meaningful transformation. According o
Standard Banks BEE Certificate that can be seen in Annexure 1, their verified overall
scores of 89,62 out of a target score of 100, giving them a BEE rating of level 2.
Standard Bank claim to be making progress in the transformation of the industry
through finding ways for those that would not normally qualify for banking and those
that have limited or do not have access to any banking systems. Standard Bank also
claim that they are aware of their role in transforming the industry and plan to provide
financial aid and capital to black-owned businesses, which would impact the social
sustainability of the country through job creation and spreading the per capita GDP
amongst the countries citizens more evenly.

Employment Equity:

The Department of Trade and Industry (DTI) have placed employment equity targets
in place for 2016 and Standard Bank have aligned their own targets with the DTIs,
which include baseline data, staff attrition and recruitment, and annual headcount
growth. All progress from Standard Bank in these categories will be monitored and
then reported to the Social and Ethics Management Committee.

Although Standard Bank has been making progress in their Employment Equity
targets, they have been unable to meet certain aspects thus far which include
acquirement of black senior managers, black women managers at higher levels like
middle and senior managerial levels. As seen in Annexure 2, the targets of black
senior management is 60% and Standard Bank has managed to reach a level 32,59%
which is just over a 50% achievement of target. Although these targets have not been
met as of yet, Standard Bank has been able to meet targets of women in overall
management levels, and have made moves to reach their target of 3% of black people
with disabilities working for them but are only at 0.14% of total Standard Bank South
Africas employment being black people with disabilities, this can be seen in
Annexure 2.

Standard Bank South Africa employs skills development for their employees as per
the requirements of the DTI and the Skills Development Act. As seen in Annexure 3,
Standard Banks skill development scorecard states that they had trained 24 862
employees in the year of 2012 and 70% of this figure were black employees and 64%
were women employees. However, what Standard Bank does not specify is what
percentage of their total employees were trained, as this could influence the view on
their Employment Equity. Standard Banks scorecard as seen in Annexure 3 shows
that the average days for Standard Bank in 2012 is three which a drop from the
previous years four.



Workplace Conditions:

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Standard Bank Globals wellness strategy have been divided into six sections that
Standard Bank has listed and described as follows
SBGs wellness strategy comprises six pillars:
Advocacy: contribute to public policy and resource allocation decisions within
political, economic and social systems and institutions, to protect the interests of our
communities, staff members and the group.
Consultancy: keep abreast of health-related information, concerns or risks including,
but not limited to, productivity and product-related issues.
Prevention: provide medical and psychological testing to meet regulatory
requirements, evaluate employee health in relationship to potential workplace
exposures and identify lifestyle-related risks that may impact employee health and
performance.
Treatment: provide services to meet regulatory requirements and provide necessary
occupational healthcare that reduces workplace health risks and improves employee
capability and performance. This includes professional and confidential counseling
services and access to medical insurance plans for employees and their dependents.
Education: encourage employees to change their behaviour to improve their health
through education and support interventions.
Monitoring: assess the quality and impact of our health and wellness programs.
(http://sustainability.standardbank.com/valuing-our-people-overview/employee-
wellness/ 2013)

With these six sections in place Standard Bank attempts to comply with the basic
conditions of the Employment Equity Act (1997), the Mine Health and Safety Act
(1996) and the Occupational Health and Safety Act. Standard Bank has reported their
workplace conditions through five subheadings of its wellness policies, health
intervention, counselling and advice, education and awareness and creating a safe
place to work.

Wellness Policies:
Standard Bank has policies in place to ensure the wellbeing of its employees. These
six policies are clean air policy, executive medicals policy, travel health policy,
substance abuse policy, life threatening diseases policy and total and temporary
incapacity policy. The clean air policy ensures that all of Standard Banks international
offices and its head office in South Africa are non-smoking environments. The
executive medicals policy enforce medical screenings to notice any health changes in
its employees and encourage personal awareness of their employees, as well as
detecting any illness for diagnosis and treatment and keeping confidential records of
results. The travel health policy provide vaccinations, counseling and advice at the
head office and the substance abuse policy is in place to deal with substance abuse at
the work place and states that disciplinary actions will be taken if necessary. The life
threatening diseases policy aims to ensure that employees with any life threatening
diseases are treated fairly and are not discriminated against due to their diseases and
medical services are provided to these individuals. The last policy is that of total and
temporary incapacity policy, which establishes a procedure in which an employee
whom is incapacitated and unable to work for up to a period of twenty-four months is
entitled to 75% of their normal income for that time.
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Health Interventions:

Standard Bank guarantees their employees health benefits in the form of four health
clinics in South Africa that give various healthcare services to their employees.
Another health benefit Standard Bank provides for its employees is the health
screening project which aims to, within the next three years, screen its employees for
any health issues such as cholesterol and voluntary HIV tests. Medical insurance is
provided to permanent employees of Standard Bank and their dependents.

Counselling and Advice:

Standard Bank provides a free service for their employees and immediate families
known as the Independent Counselling and Advisory Services which is a telephonic
service that can be contacted 24/7 with any issues that might be related to that person
such as relationship issues, workplace issues etc

Education and Awareness:
Standard Bank attempts to educate and inform its employees regarding health and
wellness through various channels such as internal channels, awareness campaigns
videos, posters, brochures etc as well as an online portal that all employees have
access to that informs them as well as gives advice and assessments via online.
Standard Bank also provides facilities at its head office like onsite staff banking,
corporate health clinic, dentist, Doctors, nurses and paramedics, optometrist,
physiotherapist, pharmacy, podiatrist, health and fitness gymnasium and two canteens
(one of which serves Halaal food).
Creating a Safe Place to Work:
Standard Bank takes this last section very seriously as this can have a major impact on
the company if it is not handles appropriately. To ensure that all bases are covered a
network of health and safety officials are maintained as well as having committees
that are in charge of maintaining and ensuring compliance with all safety
requirements. Regular emergency drills are conducted in all of Standard Banks
facilities that adhere to strict guidelines to ensure employees are aware of what course
of action would take place in an emergency.
Corporate Social Investment:

In 2012, Standard Bank Globals total spend was R125 million on corporate social
investment and R84,5 million in South Africa. In South Africa, Standard Bank
donated R43 million to schools, tertiary institutions and training authorities.
Standard Bank, which is Standard Banks largest CSI spend. The other categories
that Standard Bank participates in for its CSI are enterprise development, health and
wellness, art and cultural development, corporate philanthropy including employee
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matching, operation costs and humanitarian relief fund. The percentage breakdown
can be seen in in annexure 4.

Environmental Aspects of Standard Bank:

Enterprise Development:

Standard Bank tackles the issues of small to medium enterprises (SMEs) gaining
access to finances to aid their ventures. Standard Bank outlines the importance that
SMEs play in the growing economy of South Africa and by allowing more SMEs to
develop through financial aid; they are positively impacting on South Africas
economy and environment. Enterprise Development is 24,3% of Standard Banks
total CSI spend and their focus is on assisting start-up entrepreneurs.

Packaging and Waste:

Standard Bank is attempting to be as environmentally friendly as possible, and has
created a strategy in which all of their customers statements are sent to them online
when possible instead of direct mail and hardcopy. This drastically decreases the
number of waste and usage of paper.

Standard Bank also employs a recycling method in which their employees sort their
waste into four categories of non-recyclable waste, white office paper, recyclable
packaging and other recyclable paper.

The total waste produced by Standard Bank in 2012 is 1 609 tons and in 2011 it was
1 196 tons.

Water Consumption:

Standard Bank used 319 055 kilolitres in 2012 and have reduced their water
consumption in their measured premises by 5% since 2009. Their goal is to reduce
their consumption by 20% by 2015.

Electricity Consumption:

Standard Banks electricity consumption is measured at 367 591 713 ilowatt hours
in 2012, and aim to reduce this figure by 15% by 2015. This is the first measurement
that Standard Bank is using as its baseline year.

Emissions and Climate Change:

In 2012, Standard Banks total CO2 emissions were 412 089, however this was a
128% increase from 2011 where the CO2 emissions were 180 403. These figures
include the equipment owned or controlled by Standard Bank and its vehicles as
well as any purchased electricity and indirect emissions such as rented cars and
paper consumption.

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Corporate Social Responsibility:

I believe Standard Bank is an ethical brand that is attempting to reduce its carbon
footprint and is trying to be a responsible and healthy brand; this can be seen through
its measurements and its commitment to improving its measurements year on year.

Looking at the improved measurements and the plans that the company has in place to
improve its CSR, Standard Banks CSR strategy is commendable. However looking at
some of their year on year figures and numbers, there are a couple issues in their plan
and reported numbers. For example; based on the statistics that Standard Bank has
mentioned in regards to their CO2 emissions, they have listed their reasons for a
128% CO2 emissions increase from 2011 to 2012, due to a change in the
measurement environment and growth. Emission numbers have increased per
employee year on year by 45% , which is disproportionate to the revenue growth of
18% year on year. These figures are distorted which negatively impacts on their brand
image.

Despite this example, Standard Bank has a good strategy in place that will improve
their CSR records from their BEE rating to their social and environmental impacts.
The strategy is transparent and all of their figures are listed for their consumers to
peruse.
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Annexure:
1



10
2



11
3.




12
4.



13
References:

Standard Bank. 2012. 2012 Black Economic Empowerment Report. [ONLINE]
Available at: http://sustainability.standardbank.com/downloads/bee-2012.pdf.
[Accessed 06 August 13].

Standard Bank. 2012. Standard Bank Group Sustainability Report 2012. [ONLINE]
Available at: http://sustainability.standardbank.com/downloads/sbg-
sustainability-2012.pdf. [Accessed 06 August 13].

Standard Bank. 2013. Corporate social investments(CSI). [ONLINE] Available at:
http://www.standardbank.com/CorporateSocialInvestment.aspx. [Accessed 06
August 13].