Professional Memo Template

From: Natsumi Ishido and Yuki Ueno

To: samzell@hotmail.com
Sent: August 4, !"4
Su#$ect: %ecommendation %e&ort 'or (enn )all

Introduction
The &ur&ose o' this re&ort is to suggest &lacing a (enn *ard consulting o+ce
in the (enn mall. This recommendation re&ort is #ased on the sur,e- data
'rom market research done t.o .eeks ago. /e ha,e di,ided the re&ort into
three sections: 0ackground, 1ndings, and recommendations.

0ackground
The idea o' #uilding a (enn *ard consulting o+ce in (enn )all occurred to us
#ecause .e thought it .ould #e use'ul 'or our target market2 not onl- 'or
customers #ut also 'or stores.
3n the hand, most used stores in mall ha,e &roducts .hich customer #u-
them regularl-. 4s&eciall- .e 'ocused on 5grocer- store6 as a #arometer to
gauge use'ulness o' using (enn *ard, #ecause .e o'ten go to this kind o'
stores. )oreo,er .e took into consideration a#out li7uor sho&s or #ars in the
mall. In these &oints, .e came u& .ith 'ollo.ing ideas using (enn *ard.
3ur ser,ice includes the 'ollo.ing:
83ne *lick 3rders using customer &urchase histor- in online sho&&ing
8*ollection o' items customers ha,e &urchased
8Use as a *redit *ard
8Use as a Sho&&ing (oint *ards
8Use as an I9
Findings
T.o .eeks ago, .e sur,e-ed "4 &eo&le in Uni,ersit- *it-2 o' those, "! .ere
men and 4 .ere .omen. In addition, : .ere students, ; .ere 5others6.
Firstl-, .e sur,e-ed .hether or not the- .ere interested in our idea a#out
sho&&ing and using a (enn *ard. As a result, onl- a 'e. &eo&le liked our idea
o' sho&&ing es&eciall- the item collection ser,ice <Fig."=. /e considered it
.as #ecause the- .ere not 'amiliar .ith those kinds o' ideas. 3n the other
hand, almost e,er-one .as interested in the idea o' using a (enn *ard as an
I92 on the other hand, the- .ere concerned a#out using it as a credit card or
sho&&ing &oint cards <Fig.=.
Yuki&Natsumi
>o.e,er, .e #elie,e that customer .ould realize the use'ulness o' multi&le
uses o' (enn *ard including credit card, sho&&ing &oint cards, and I9 i' the-
tried.
Some o' them li,e in Uni,ersit- *it- and most o' them go to a grocer- store
more than once a .eek <Fig.?=.
/e also 'ound the 'act that the- usuall- #u- the same &roducts at a store
<Fig.4 =. The- also had re7uirements: Student discounts at restaurants and
Use as a &re8&aid *ard.
Fig.1 Our proposal system using the Penn Card
Fig.2 Our proposed way to use the Penn Card
%ecommendation
Fig.3 Frequeny o! shopping at a groery store
Fig." Num#er o! usual$#uy items
/e could &ro,ide the 'ollo.ing ser,ices:
83ne *lick 3rders using customer &urchase histor- in online sho&&ing
8*ollection o' items customers ha,e &urchased
8Use as a *redit *ard
8Use as a Sho&&ing (oint *ards
8Use as an I9
/e should make an e@ort to ad,ertise or o@er e,ents so that customers
.ould realize the use'ulness o' multi&le uses o' (enn *ard including credit
card, sho&&ing &oint cards, and I9. /e could also consider other .a-s o'
using the (enn *ard such as student discounts at restaurants and use as a
&re8&aid *ard.
(lease ha,e a look at the 'ull re&ort and let us ha,e -our comments.