DMA 2013 Inmersion Junction

Immersion Junction, whats your
function
Frank Rogers
Heading
1. Immersion is the key to engagement
2. BYOD is driving blended events
3. Conversion is dependent on the right
technology
8/23/2013 2
You are watching Frank Rogers @
Topic #1: Immersion is the key to engagement
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Why is Immersion important?
I mmer si ve ex per i enc es dr i ve engagement , w hi c h l eads t o c onver si on
I mmer si on Engagement Conver si on
To be submersed in an
experience that completely
captures your attention and
senses
The bi-product of an
immersive experience
whereby the user is
attracted and motivated to
continue the interaction
Actions that are indicators
your message and
offerings are being
consumed and understood.
Engagementthere is a distinction!
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Multi Tasking
VS
Immersive
Doing multiple
things with
diminished
capacity
Doing one task
with outside to
inside focus
Bad Good
Impressionthere is a distinction!
VS
Traditional Immersive
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Passive Aggressive
Interruptive
Temporary
Has a place
Is the place
Aggressive Passive
Choice Driven
Perpetual
Immersion Mixology-Yum
8/23/2013 7
Design
Content
Technology
BYOD
Mobile
Audience Strategy
Rule #1 of Rainmaking
Fish where the big fish are
Adopt a Mobile 1
st
Strategy!
What do you do when your
audience has a smart
device and ADD?
Deliver your content there!
Rule #1 of Accounting.
Adapted for marketing
Information must be timely, accurate
interactive, and relevant
Know your audience,
purpose and brand, then
Keep it simple, cool, fast,
useful, & multi-device
By 2015 mobile app/dev projects
targeting smartphones and tablets
will outnumber PC projects by
4:1
The number of people
who bring their smart
devices to work in US
and Europe
2:3
Topic #2 : BYOD is driving blended events
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Already we
know that

Immersion is
the key to
engagement

and

Engagement
leads to
conversion
Questions we will Answer
8/23/2013 9
3 real-world case studies on BYOD and events
Corporate Employee Education
Channel Customers-Partners
Social Events
BONUS! All participants will receive a
complimentary 10-point BYOD preparation
guide.
3 . How can we help you
take advantage of BYOD?
1 . Why is BYOD important?
5 surprising statistics on device adoption
The Natural Outcomes
What do you do when everyone in our
audience has smart device and ADD
2 . What can you do to
leverage BYOD?
BYOD and the rise of blended events
Preparing your facilitators and presenters for
BYOD
Winning over your IT staff
BYOD Fact #1
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Do Don't
% of
Americans
use their
mobile
device for
work
purposes
81%
BYOD Fact #2
8/23/2013 11
Do Don't
% of
companies
allow some
form of
BYOD
66%
BYOD Fact #3
8/23/2013 12
Do Don't
% of
workforce is
considered
mobile
29%
BYOD Fact #4
8/23/2013 13
Do Don't
% of
executives
have a
smart
device
82%
BYOD Fact #5
8/23/2013 14
Do Don't
% of
business
conference
attendees
have a
smart
device
70%
This just in from Gartner.
8/23/2013 15
Do Don't
% of
enterprises
that will
require
employees
to supply
their own
devices by
2017
50%
With BYODThere is a new behavior!
8/23/2013 16
Q: What impact has
BYOD made on the
audience?

A: It made us the
sameimmersed

And thats good!
100% Yes
17 year old girls OMG
Age Content Industry
The Old Schemas go away
Not Really
BYOD Lives the Conversion Message
8/23/2013 17
I mmer si on Engagement Conver si on
To be submersed in an
experience that completely
captures your attention and
senses
The bi-product of an
immersive experience
whereby the user is
attracted and motivated to
continue the interaction
Actions that are indicators
your message and
offerings are being
consumed and understood.
Audience Analytics: Collect better Data
8/23/2013 18
Look more awesome
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Its Feedback Time
8/23/2013 20
What do you do when everyone in your
audience has a smart device and ADD?

If you are ready for it!!
BYOD and the rise of Blended Events
8/23/2013 21
Q: Where
Blended Events
is the Chicken and
BYOD is the Egg,
what came first?

A: Oh yeah, the
egg definitely.
What came first?
100% Yes
The Blended Event
8/23/2013 22
Convention Center
Its LIVE!!
Leverage BYOD
Power-up Content
Get a pulse on crowd
Stay connected when
they leave the event

Sports Arena
Entertainment
Convention Center
Audience
Response
Digital
Companion
Webcasts
b
e
f
o
r
e
d
u
r
i
n
g
a
f
t
e
r
What do you do
when everyone in
your audience has a
smart device and
ADD?
Why Blended Events?
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Goal:
Increase Sales
Gain audience mindshare
Retain the audience
Strategy
Leverage mobile and BYOD
Create feedback channels
for insight and course
correction
Provide interactive and
immersive takeaways
Monitor post event usage &
interests
Provide post event updates
and tools

Audience Gain More Cross Selling T-Commerce
Leverage Mobility Build Relationships Use Big Data
82%
Encourage Live Monitor Social Win
maximize the moment and ROI
Value Proposition
Topic #3: Conversion is dependent on the right tech
8/23/2013 24
Already we
know that

Immersion is
the key to
engagement

and

Engagement
leads to
conversion

and

BYOD
impacts
everything
LEFT BRAIN RIGHT BRAIN
Mobile / Ubiquitous
Cloud Based Solution
Rich-Interactive Content with Analytics
Leverage Data Centers
Fast Distribution
Security
Access anywhere
Leverage BYOD
Access anywhere
Update Quickly
Great User Experience
T-commerce
Content Conversion
Audience Engagement: Immersion & Response
8/23/2013 25
Sitting @ the Keynote
Standing in the Exhibit Hall
Attending a breakout session
Meeting with others @ lunch
During networking sessions
While traveling home
When?
The impression you leave and Life after event
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Warm your audience
Get them relaxed about travel
Introduce your topics
Let them get to know you
Provide tools for planning
Set expectations for after
Before After During
Your Event
Why?
The Living Document: An Event Companion
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Webcast for Reach [Live and Simulive]
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Rebroadcast for Coverage
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Language Localized
Available Anytime
Available on PC and Mobile
Large population delivery
Analytical Insights
Why On-Demand?

bienvenida
accueil

willkommen

boas-vindas

welcome
welkom
Register
View
Analyze
Virtual Show Experience Extend the Show
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Integrate your Webcast
and virtual meeting rooms
with a virtual show
experience that features:
Auditoriums
Exhibit Halls
Exhibitor Booths
Networking Lounges
Scheduled Chats
Idea Storming
Blogs
Surveys
Downloadable
Resources
Electronic Badges
Digital Carry bags
Lead Reporting

Extend the look and feel
of your event with a fully
interactive event that lasts
months past your brick
and mortar delivery.
Audience Analytics: Engagement Response
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Webcast Analytics: Immediate Feedback
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What are the registration/attendance metrics?
What are people saying?
What were peoples level of engagement?
The Event Timeline
8/23/2013 33
Live
Remote
On
Demand
Before After During
Your Event
ePublication
Content-Video
Surveys-Interaction
Stats and Commentary
Message Re-enforcement
Online Workbooks
Engagement Analytics
Event Dynamic
Geo Facilitation
Engagement Stats
Readiness
Resources
Articles/Videos
Set Meeting Tone
Build event buzz
Rebroadcast
2
nd
Screen
Live Audience
Webcast
All
Immersive
Feedback
Analytics
Easy Access
Language Localized
Mobile Access
Who
Your Event
ePublication
Your Event
ePublication
Virtual Show
Blended Event Components
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Live
Remote
On
Demand
Producer
Venue Alignment
Video/Audio
Content Creation
Event Mgt
Live & Onsite
Boost Excitement
Immerse Users
Track engagement
Event Excitement
View Anywhere
Video/Audio
Record for later
Companion App
Rebroadcasts
Virtual Show
Microsites
Audience Engagement Webcast for Reach
Immersive Content Production Services
Lets talk about your use case!
8/23/2013 35
Your Event
Live Audience Response Webcasts Interactive Companion
Virtual Show Experience

Bui l d your event br and w i t h I nt eSol v
Bl ended Event t ec hnol ogi es and c r eat i ve
ser vi c es.
Blended Event Team
36
www.intesolv.com
InteSolv-San Francisco
71 Stevenson Street #400
San Francisco, CA 94105
o: 415.489.7111

InteSolv-West Coast
4038 South Demaree Street
Visalia, CA 93277
o: 559.733.7500

InteSolv-Austin
Worldwide Headquarters
8303 N. Mopac, Ste C-240
Austin, TX 78759
USA
o: 512.681.7272

Frank Rogers
Senior Consultant
o: 512.681.7272 x338
f: 888.779.3217
fwrogers@intesolv.com

Diana Silva
Marketing Coordinator
o: 559.733.7500 x31
f: 888.779.3217
dsilva@intesolv.com

Mike Kordell
Strategic Accounts Manager
o: 512.681.7272 x23
f: 888.779.3217
mkordell@intesolv.com

Lauren Andre
Event Producer
o: 512.681.7272 x305
f: 888.779.3217
tandre@intesolv.com

Matthew Tschetter
Digital Media Architect
o: 512.681.7272 x302
f: 888.779.3217
mtschetter@intesolv.com

Tyler Allen
Senior Development Architect
o: 512.681.7272 x14
f: 888.779.3217
tallen@intesolv.com

twitter.com/intesolv company/intesolv
/intesolv

Matt Drew
Solution Specialist
o: 512.681.7272 x37
f: 888.779.3217
mdrew@intesolv.com

Tommy Huynh
Enterprise Sales Consultant
o: 512.681.7272 x307
f: 888.779.3217
thuynh@intesolv.com

Dave Walker
Solution Specialist
o: 559.733.7500 x17
f: 888.779.3217
dwalker@intesolv.com

Contact Information
8/23/2013

DMA 2013 Inmersion Junction

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Immersion Junction, whats your

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