Webcast: How To Prepare For The AIPMM Certified Product Marketing Manager

(CPMM) Certification ExamPresentation Transcript

1. AIPMM www.aipmm.com AIPMM 2012
2. Tweet About Us! AIPMM: @AIPMM ProdMgmtTalk:
#ProdMgmtTalk AIPMM 2012
3. Hector Del Castillo Senior consultant with over 10 years of
experience transforming products to profit for technology-based
companies AIPMM Body of Knowledge (ProdBOK) Contributor
Established companies Jet Propulsion Laboratory, Lucent
Technologies, MEI Technologies Small companies and startups
Nextone Communications, Smith Micro Software Launched 27+
Products for global deployment HW/SW, Telecom, Enterprise
Mobility, Information Security Services, Professional Development
Certified PMP, CPM and CPMM University of California at
Santa Barbara, MS EE University of Texas at El Paso, MS EE, BS
EE AIPMM 2012 3
4. AIPMM 2012 4
5. Community Certification Subject Matter Experts & Like-Minded
Peers to ask Certification can help to improve both questions
organizational performance and individual career aspirations as part
of a managed skills development approach. Connections Content
Connecting our members through multiple social media Hundreds of
practical templates, examples, and information networks extends
our reach AIPMM 2012
6. The worlds largest professional organization of product
managers, brand managers, product marketing managers and other
professionals responsible for goods and services The only
organization that addresses the entire product lifecycle (inception to
obsolescence) throughout any industry Currently over 8,000
members Presently has offerings in North America, Europe, Middle
East, Australia and Southeast Asia. Membership benefits include
(in addition to eligibility for the Certification Programs): discounts to
AIPMM conferences, the Career Center, peer Forums, tools,
templates and publications. AIPMM 2012
7. Why Our Members Join Network with experts and thought
leaders Learn best practices, proven strategies and methodologies
Expand their knowledge and soft skills. Sharpen their leadership
and influential skills Validate their expertise with internationally
recognized certifications. Obtain tools to enhance their
productivity AIPMM 2012
8. AIPMM Certifications AIPMM offers globally recognized
certifications: Certified Product Manager (CPM) Certified
Product Marketing Manager (CPMM) Agile Certified Product
Manager (ACPM) Certified Innovation Leader (CIL) Certified
Brand Manager (CBM) AIPMM 2012 8
9. Certified Product Marketing Manager (CPMM) Understands
the product marketing process and activities which are responsible
for ensuring the success of the product in the marketplace.
Understands pricing actions, product- focused marketing activities
and how a product marketing professional represents the product to
sales people, channel partners and customers. AIPMM 2012
10. FEATURED PRESENTATION AIPMM 2012
11. Eligibility In order to apply for an AIPMM Certification
Examination, candidates must have: At least one year of
experience in the field of product management (or its equivalency)
Completed an acceptable course of study Must be an AIPMM
member AIPMM 2012 11
12. Certification Exams Types In-person proctored paper exam
Online proctored exam Online exam without proctorOnline exams
are subject to additional identity verificationguidelines and in some
instances a proctor may be required. AIPMM 2012 12
13. Why Get Certified Bestows internationally recognized
credential Enhances opportunities for career advancement
Improves your earning potential Validates your expertise regarding
best practices Grants mark of distinction that sets you apart
Connects you with experts and thought leaders Demonstrates
commitment to your profession Source: All About Product
Management Certification Webcast, Jun 2010 AIPMM 2012
14. Why Certify Your Staff Increases your companys value by
enhancing your products value proposition Enhances your staffs
effectiveness to align work within your company Validates your
staffs competence regarding best practices and methodologies
Connects your staff with experts and thought leaders across
industries Grants mark of distinction that sets your staff apart
AIPMM 2012 14
15. Recommended Training & Certification by Role CPM, CPMM
& Certified Director Innovation Leader (CIL) Senior Product Mktg
CPMM & Certified Product Manager Manager (CPM) Product
Mktg Manager Certified Product Mktg Manager (CPMM) AIPMM
ProdBOK Associate Product Mktg Manager Training AIPMM
2012
16. AIPMM Product Lifecycle Framework Phase Gate Source:
1998-2012, AIPMM, All Rights Reserved. AIPMM 2012 16
17. What is ProdBOK? 1. A widely accepted set of strategies,
methodologies, concepts, terms and activities that make up the
product management and marketing domains, as defined by AIPMM
2. Applies to any product or portfolio across industries throughout
each phase of the product life cycle AIPMM 2012
18. CPMM Certification Exam Comprised of 120 multiple-choice
and a few essay questions that measure product management skills
and knowledge in the following key areas: Launch Process and
Methods [35%] Marketing Strategy [10%] Market Research
[10%] Teams, People & Organizational Issues [15%] Budgeting
Process [5%] Writing Business Plans [5%] Distribution Channels
[10%] Pricing Strategy [10%] The online CPMM certification
exam is two hours long. A score of 85% or higher is required to
pass. For more information about the certification exam, go to
CPMM Certification Exam or contact certification [at]
aipmm.com. AIPMM 2012
19. Preparation Options Individual Preparation Self-Study Course
Prep Course Source: Study Aids AIPMM 2012
20. Course Types Public Courses Private Training Online
Training Customized Training AIPMM 2012 20
21. Recommended Reading AIPMM website provides a list of
suggested study references and readings to support your
preparation. AIPMM 2012
22. PREP COURSE PREVIEW AIPMM 2012
23. CPMM Course Description 3-Day Certified Product Marketing
Manager (CPMM) Prep Course Covers advanced strategies and
methodologies to plan and market any product throughout each
stage of its life cycle. This includes a review and practice questions
to fully prepare participants to take the CPMM certification exam.
Course includes: Instant access to on-demand web-based
reference material until successful completion of the exam
Instructor-led training Course handbook Practice exam questions
AIPMM premium membership ($175 value per person) One year
access to productivity templates and tools from Demand Metric
($497 value per person) Single-user license to product
management lifecycle templates and guides from the 280 Group
($99 value per person) CPMM certification exam fee ($395 value
per person) AIPMM 2012 23
24. CPMM Prep Course Outline Day One Day Two Day Three
Overview Market Research Marketing Process Exam
Guidelines Product Management Pricing Product Lifecycle
Toolbox Exam Review Management Process Understanding
Goods Practice Questions New Product & Services CPMM
Certification Development Marketing Mix Exam
Commercialization Branding Strategic Planning Practice
Questions Practice Questions AIPMM 2012
25. On-Demand Reference Material Provides web-based
reference materials regarding AIPMM ProdBOK strategies and
methodologies Consists of ten narrated reference modules, three
interactive quizzes and one practice exam AIPMM 2012
26. Course Benefits Gain a thorough understanding of the AIPMM
Body of Knowledge (ProdBOK) and how to apply it in your
workplace Achieve credibility with your team and stakeholders by
having a complete understanding of the product marketing process
and the entire product life cycle Obtain the knowledge, skills, and
tools to boost your productivity and effectiveness Thoroughly
prepare to take the exam to earn the prestigious CPM and/or
CPMM credentials Increase your career opportunities and ability
to advance your career AIPMM 2012 26
27. Training Methodology Highly interactive practical training led
by an expert Provides thorough understanding of the AIPMM Body
of Knowledge (ProdBOK) Includes the AIPMM ProdBOK
Productivity Tools Easily adopted and customized for any
organization Supports Waterfall and Agile development
methodologies AIPMM 2012 27
28. AIPMM Product Life Cycle Process Course combines the
AIPMM Body of Knowledge and ProdBOK Productivity Tools
Provides a comprehensive learning experience of the AIPMM
ProdBOK process to ensure attendees can immediately apply it
once they return to the workplace Each phase of the product
lifecycle is explained thoroughly so participants can identify the core
product team and assign roles and responsibilities to increase
effectiveness AIPMM 2012 28
29. ProdBOK Productivity ToolsTM Access over 350 templates
incorporating advanced methodologies based on years of practical
hands-on experience and research Every critical aspect is thought
through strategically and tactically Describe plans and decisions
with as much or as little detail as the situation requires Provides a
guide for each template so users are very productive Organization
gains ongoing learning and continuous improvement to ensure they
become closer to excellence Brief training presentation explaining
the AIPMM ProdBOK Single user license only not to be
distributed, shared on a server, etc. AIPMM 2012 29
30. Q&A AIPMM 2012
31. Useful Links Website: http://www.aipmm.com LinkedIn:
http://www.linkedin.com/company/2614343 Articles:
http://www.aipmm.com/html/newsletter/article.php Blogs:
http://aipmm.com/anthropology/ Webinars:
http://aipmm.com/aipmm_webinars/ Certification:
http://aipmm.com/html/certification/ Product Management
Framework Brochure:
http://www.aipmm.com/brochures/AIPMM_PMF.pdf AIPMM 2012
32. Upcoming Product Management Talk Global Product
Management Talk Discussion with Jose Briones, Ph.D. Innovation:
The Result of the Intersection of Invention and Value [Register]
Date: Monday, July 23, 2012 Follow:
http://www.blogtalkradio.com/prodmgmttalk Tweet: Follow
@ProdMgmtTalk Use #ProdMgmtTalk One of the biggest problems
that a product manager encounters when starting an innovation
program is to reach consensus on the definition of innovation. This
is more than a semantics issue. Without agreement on exactly what
the goal is the team is unlikely to achieve it. The traditional definition
of innovation has been simply a new method, idea or product. We
believe that this definition of innovation is obsolete, and that being
new is not enough for something to be called innovative. We
propose a definition of innovation as the intersection of invention
and value. AIPMM 2012
33. Upcoming Webcast Project & Product Management Views of
High Performance Product Teams Date: Thursday, July 26, 2012
Time: 12 noon EDT/ 9:00 a.m. PDT [Register Here] In the recent
Study of Product Team Performance, 2012, respondents cited a
"collaborative partnership between project and product
management" as a key factor in creating value in the product
development process. However, the relationship between these
functions remains poorly defined in most companies and in industry
literature. The study found that there are five key factors that are
common across high performance product teams. When these
factors are effectively in place, product teams stand a 67%
probability of achieving high performance. In their absence a
miserable 2%! S Speakers: Greg Geracie, President of Actuation
Consulting and Author of the global best seller, Take Charge
Product Management Steve Starke is a recognized expert in the
field of project management and is the author of S.T.O.P The
Project Management Survival Plan. AIPMM 2012
34. Upcoming Webcast Why Exceptional Product Managers Have
Many Mentors and How to Create Your own Mentor Network Date:
Friday, Aug 10, 2012 Time: 12:00 PM 1:00 PM EDT [Register
Here] AIPMM helps you build your own product professional mentor
network with access to member-only mentor matching,
mentor/mentee facilitation, leadership trainings and opportunities for
continuing education, as well as the potential to join the
distinguished AIPMM Product Management Ambassadors Council.
Who Should Attend This discussion is open to current premium
Level AIPMM members in good standing who are seeking to
forward their product professional career, distinguish themselves as
leaders and contribute to the success of other product professionals
and product team members. AIPMM 2012
35. Upcoming Courses Dates and Upcoming Courses Location
Certified Product Marketing Manager (CPMM) Aug 21-23, 2012
from launch to retire COMAT Course Information: [Information]
Singapore Optimal Product Management & CPM Certification
Exam Sep 17-20, 2012 from the 280 Group Teqcorner Course
Information: [Information] McLean, VA Creating Value Through
Collaboration Sep 26-27, 2012 High Performance Project
Management (16 PDUs) Rockville, MD Course Information:
[Information] For more information, contact Hector Del Castillo at
hmdelcastillo [at] aipmm.com. AIPMM 2012
36. For More Information About AIPMM membership benefits
Certification courses in your area How to prepare to take a
certification exam AIPMM 2012
37. Hector Del Castillo, PMP, CPM, CPMM Transforming products
to profit for technology-based organizations.TM Product Marketing
Director Connect: linkd.in/hdelcastillo Follow: @hmdelcastillo
Contact: hmdelcastillo [at] aipmm.com AIPMM 2012