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Page NHCW 2014 Toolkit

Texas Association of Community Texas Association of Community Texas Association of Community


Health Centers Health Centers Health Centers
5900 Southwest Parkway, Building 3 5900 Southwest Parkway, Building 3 5900 Southwest Parkway, Building 3
Austin, TX 78735 Austin, TX 78735 Austin, TX 78735
(512) 329 (512) 329 (512) 329-- -5959 5959 5959
www.tachc.org www.tachc.org www.tachc.org

August 2014 August 2014 August 2014

National Health Center Week Toolkit for
Texas Community Health Centers
/TexasCHCs /TexasCHCs /TexasCHCs
@TexasCHCs @TexasCHCs @TexasCHCs


Page 2 NHCW 2014 Toolkit
In this Toolkit:
What Is National Health Center Week...3

The Ins & Outs of Social Media Usage...5

Creating & Managing Events...10

Inviting Local and State Officials11

NACHC Photo Contest Rules..12

NACHC Video Contest Rules & Release Form...14

Press Release Template.18

Local Proclamation Template19

Governors Proclamation ......20

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What Is National Health Center Week?
Background
National Health Center Week (NHCW) has been celebrated for more
than 30 years and organized and coordinated through the National As-
sociation of Community Health Centers (NACHC). Early on, health
centers as part of NACHC recognized the benefits of joining together
in a week of celebration to showcase their programs and deliver a
strong message nationwide for their health centers and patients.
Why is National Health Center Week important?
National Health Center gives health centers a chance to bring light to
the health needs in our communities and the important role health cen-
ters play in meeting those needs. Health Center Week has become a
powerful tool to rally public support for the health centers program.
Public support and confidence in our programs translates into legisla-
tive victories, positive administrative policies with the public and pri-
vate sectors. This enables health centers to serve greater needs and
lead this nation to a more equitable health delivery system for all peo-
ple.
National Health Center Week Goals
The goals of National Health Center Week are twofold: To enhance
the visibility and profile of Community, Migrant, and Homeless, Pub-
lic Housing and School-Based Health Centers; and to generate com-
munity pride and build support for the health centers program. It is a
great opportunity for health centers to speak out telling the story of
their community-based model of care and creating public awareness of
what they do and how they do it.

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What Is National Health Center Week?
Further information regarding National Health Center Week may be
found on www.healthcenterweek.com. Refer to the website for the fol-
lowing information
Fact Sheets
FAQS
Event Submission and look up
Photo & Video Contest information
NHCW Proclamation information
Media Toolkit
Social Media Tools
Sponsorship search and information
NHCW Store
Templates

Source: www.healthcenterweek.com



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The Ins & Outs of Social Media Usage
Are you looking for ways to market and promote your National Health
Center week event? Why not use Social Media? Social Media is a
very powerful tool and an efficient way to bring attention to any type
of social event. Social media platforms such as Facebook and Twitter
have become an effective way to foster engagements, increase visibil-
ity, promote social and private events, and encourage community par-
ticipation.
Social media allows for broader reach and contact with a more diverse
audience. Here are a few tips to help get you started.
Tips
Interaction is key
Stay active and keep your audience updated
Use casual speech, but not too casual
Being too formal can intimidate or discourage interaction
Use direct and active language
Use graphics to your advantage
Use more than one platform
Use caution when postingremember that anything you post to so-
cial media may be seen by anybody and will be out there forever



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The Ins & Outs of Social Media Usage
Facebook
When planning events, Facebook is a great tool to use because it al-
lows you to add as much information as possible about the event.
Make sure not to add so much information that people forget the
value of attending. If people
theyve already learned every-
thing about the event beforehand,
they may not attend. On this plat-
form, your greatest strength is cu-
riosity. Make sure to add enough
information so your audience is
well enough informed to spread
the message, but not enough to where they can predict how the
event will play out.
Some of the information you can include when posting an event to
Facebook include: Name of Event, Details, Location, Date & Time,
Specific Audience.
Specific Audience is a great tool to use because it allows you to
choose who you advertise your event to.

Twitter
Twitter is unique in the way it operates when compared to other social
media platforms. The biggest, yet noticeable difference is that Twitter
restricts you to only posting 140 characters.

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The Ins & Outs of Social Media Usage
The biggest, yet noticeable difference is that Twitter restricts you to
only posting 140 characters.
This is both a blessing and a
curse as it forces you to
grasp the interest of your
audience in as few words as
possible. Remember, Keep
It Sweet and Simple!
Whereas this is good for
building creativity, it makes things much more difficult when de-
ciding what information is the most important and what would gain
the most interest.
The best way to use Twitter in promoting events is to use it in con-
junction with another platform. You can easily use Facebook to pro-
vide detailed information about the post and Twitter to further pro-
mote the event. Use a graphic with more information to help flesh
out your post or a combination of the two. Make sure that if youre
using a graphic to use something eye-catching graphic that includes
the event information.
You can also set up Facebook posts to post on Twitter. Follow the
steps below to link the two accounts together.
Log into your Twitter account
Go to Settings Profile Click on Link to Facebook
Enter your Facebook credentials
Click Allow

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The Ins & Outs of Social Media Usage
Hashtags are your #friend! Using hashtags allows you to categorize
your content and add a creative edge to your posts. These can also
pinpoint the more important parts of your post. Here is a the main
hashtag TACHC will be using this week during National Health
Center Week.
#NHCW2014
How to Engage your Audience
Interaction is KEY! Create friendly and casual posts when promoting
an event to encourage your audience to like, share, and comment on
the event. The tone you use is determined by the environment in
which you work. Be aware that different workplaces require different
tones when addressing your audience. Some workplaces prefer a more
professional and formal tone than a friendly and casual tone. Framing
your posts as questions is also a very good tactic as it leaves the post
open for replies. Here are some examples!

Casual




Professional


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The Ins & Outs of Social Media Usage
Framing a Question




For further information regarding social media tools, visit NACHCs
Social Media Tools page via http://www.healthcenterweek.com/social-
media-tools.cfm . The following information can be found on this
page:
Main Hashtag for 2014
Post Ideas
Downloadable NHCW Graphics




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Creating/Managing Events
National Health Center Week is the perfect opportunity for health cen-
ters to showcase what programs or events they have going on. This is
also a wonderful opportunity to get your elected officials to come out
to your health center, thank them for their continuous support or intro-
duce them to the work your health center accomplishes in your com-
munity. If youre stuck trying to figure out what kind of events you
can set up, here are a few ideas of past health centers events.
Example Ideas
Flash mob
Art contest or Photo/Video Contest
Health fair
Back to school screenings and sports physicals
Voter Registration drive
Fun Run and free exercise class demonstrations
Submitting Events
When youve created your list of NHCW events, please share your plans with
TACHC Communications Director Andrea Abel, aabel@tachc.org.
Post them to the National Health Center Week website
www.healthcenterweek.org/submit-your-event.cfm . The password needed to
post events to the website is healthy.
NACHC has sponsorship opportunities available for community health
centers that post their events to this website and invite members of Congress.
For more information on possible NACHC sponsorship, contact Alexan-
dra Harris at NACHC, aharris@nachc.org, (202) 296-3072, cell: (202) 322-
9909

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Inviting Elected Officials
Inviting elected officials to your centers NHCW events builds relation-
ships and educates elected officials about your health center and the im-
portant services you provide to the community. Be sure to invite elected
officials at all levels: local (city and county), state and federal.

NACHC provides an easy tool to invite Members of Congress to visit your
health center. Use this link to invite your Members of Congress: http://
salsa3.salsalabs.com/o/50894/p/dia/action3/common/public/?
action_KEY=11106

Be sure to let TACHC know if a state or federal elected official accepts
your invitation. Please share that information with TACHC Communica-
tions Director Andrea Abel, aabel@tachc.org

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NACHC Photo Contest Rules
Submit an original picture that shows how your health center makes a difference in your life
and/or the life of your community. In order for your picture to qualify as a formal submis-
sion, it must convey one of the following themes:

1) Americas Health Centers - Local Engines for Healthier Communities

2) "Access Is the Answer"

3) How Do You Celebrate National Health Center Week?

Limit: No more than 1 picture submission per submitter.

Submissions must be received electronically between August 1-29, 2014; submissions must
be received no later than 8pm EDT on Friday, August 29, 2014. Submissions should be up-
loaded online, along with the submitters information here.
http://www.healthcenterweek.com/tell-us-your-story.cfm

All contest finalists as selected by the NACHC Advocacy Team will be voted on September 8
-12, 2014, and winners will be announced at the conclusion of the voting period.

Download complete contest rules here.
http://www.healthcenterweek.com/client/2014_NHCW_Photo%20Contest%
20Rules.doc

Check out some tips on how to create a winning picture entry.
http://www.healthcenterweek.com/client/Tips%20for%20NHCW%20Photo%
20Contest.docx

Picture Contest Grand Prize
The winner that receives the most votes overall will receive:
A copy of the 2014 National Health Center Week calendar with the winner's picture featured
on the cover and in one month of the calendar
One (1) Nikon Coolpix Digital Camera
One (1) National Health Center Week t-shirt
Picture Contest Runner-ups
Pictures finishing in places 2-12, based on votes (11 runner-ups) will each receive:
Inclusion in the 2014 National Health Center Week calendar, each for its own month
One (1) National Health Center Week t-shirt



Page 13 NHCW 2014 Toolkit
NACHC Photo Contest Rules cont.
Directions for Picture Contest Submission
Only original photos and hand-drawn pictures* will be accepted. Photos and pictures
must be horizontal (landscape format). Upload your picture file (jpeg or png) using
the www.healthcenterweek.com submission form and include:
1. Required submitters contact information
2. A 2-3 sentence description of your picture (ie, what is happening, who is in the picture,
etc)
3. A release form for any individuals in a photo (a release form is not required for crowds
or speakers at public events)

*If a picture submission is a hand-drawn original piece of artwork it must be created on an
8 x 11 piece of paper and the submission may be either a photo of the picture or a
scanned image; if a hand-drawn picture is a contest winner, the original artwork may be re-
quired to be mailed in for inclusion in the calendar.

All photo submissions must include a release form for all individuals appearing in the pho-
to, except for crowds at a public event or official speakers at a public event.

For photo submissions, please send the highest resolution file of your photo.

Make sure your photo or hand-drawn picture is horizontal

Source: http://www.healthcenterweek.com/Picture-contest.cfm



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NACHC Video Contest Rules

Submit an original video that shows how your health center makes a difference in your own
life, the life of others, and/or the life of your community.

This year, we are asking Health Centers to include at least one of the following four themes in
their videos.

1) Americas Health Centers - Local Engines for Healthier Communities

2) Access Is the Answer

3) My Community Without Our Health Center

4) Show Us How You Celebrate National Health Center Week

Limit: No more than 1 video submission per submitter. Videos must be less than 2 minutes in
length.

Submissions must be received electronically between August 1-29, 2014; submissions must be
received no later than 8PM ET on Friday, August 29, 2014. Video submissions should be up-
loaded online, along with the submitters information, here.
http://www.healthcenterweek.com/tell-us-your-story.cfm

Download complete contest rules here.
http://www.healthcenterweek.com/client/2014%20NHCW%20Video%20Contest%
20rules%20v2.0.doc

Check out some written tips on how to create a winning video
http://www.healthcenterweek.com/client/Tips%20for%20NHCW%20Video%
20Contest.docx

Or
Watch this short animated presentation.
http://youtu.be/k7YfwZooRhY

All contest finalists as selected by the NACHC Advocacy Team will be voted on September 8-
12, 2014, and the winner will be announced at the conclusion of the voting period.

Video Contest Grand Prize Video that receives most votes (1 winner)
Featured Health Center will receive: One (1) paid registration for the 2014 NACHC Policy
& Issues Forum in D.C., and one (1) paid registration for NACHCs Advocacy Leadership Pro-
gram


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NACHC Video Contest Rules cont...
Submitter will receive:
$100 American Express giftcard, provided by NextGen Healthcare
One (1) Nikon Coolpix Digital Camera
One (1) National Health Center Week t-shirt
Video will be featured on the homepage of the Campaign For Americas Health Centers web-
site and the National Health Center Week website

Directions for Video Submission
a) Upload your video to YouTube and include the YouTube video link, along with required
submitters contact information, on the www.healthcenterweek.com contest submission form.
OR
b) Upload your video file in .wmv format and include required submitters contact infor-
mation using the www.healthcenterweek.com/tell-us-your-story.cfm

All video submissions must include a release form for all individuals appearing in the video,
except for crowds at a public event or official speakers at a public event.

NOTE: If you submit your video using a YouTube video link and are selected as one of the
finalist videos, the video submitter will be asked to supply the actual video file so that NA-
CHC can format appropriately for video voting purposes (see Contest Rules, #11). NACHC
will contact video submitters directly in this instance.

Source: http://www.healthcenterweek.com/video-contest.cfm

Page 16 NHCW 2014 Toolkit
NACHC Contest Release Form
Natonal Associaton of Community Health Centers, Inc.
RELEASE FORM

By signing this release form, I authorize the Natonal Associaton of Community Health Centers, Inc.
(NACHC), to use the following personal informaton:

(1) My picture including photographic, moton picture, and electronic (video) images.

and/or

(2) My voice including sound and video recordings.

and/or

(3) My story including a summarized or edited version.

I hereby grant to NACHC, its subsidiaries, licensees, successors and assigns, the right to use, publish,
and reproduce, for all purposes, my name, pictures of me in flm or electronic (video) form, sound
and video recordings of my voice, and printed and electronic copy of the informaton described in
sectons (1) and (2) above in any and all media including, without limitaton, cable and broadcast tele-
vision and the Internet, and for exhibiton, distributon, promoton, advertsing, sale, press confer-
ences, meetngs, hearings, educatonal conferences and in brochures and other print media. This per-
mission extends to all languages, media, formats and markets now known or hereafer devised. This
permission shall contnue forever unless I revoke the permission in writng.

I further grant NACHC all right, ttle, and interest that I may have in all fnished pictures, negatves,
reproductons, and copies of the original print, and further grant NACHC the right to give, sell, trans-
fer, and exhibit the print in copies or facsimiles thereof, for marketng, communicatons, or adverts-
ing purposes, as it deems ft.

I hereby waive the right to receive any payment for signing this release and waive the right to receive
any payment for NACHCs use of any of the material described above for any of the purposes author-
ized by this release. I also waive any right to inspect or approve fnished photographs, audio, video,
multmedia, or advertsing recordings and copy or printed mater or computer generated scanned
image and other electronic media that may be used in conjuncton therewith or to approve the even-
tual use that it might be applied.

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NACHC Contest Release Form cont...
I acknowledge that I have read the foregoing and I fully understand the contents.

IN WITNESS WHEREOF, I have executed this release on this ____ day of __________, 2013.

Print Name: Telephone Number:

Address: Signature:

City/State/Zip:



If release is provided on behalf of a minorTURN OVER
If release is provided on behalf of a minor:

I hereby certfy that I am the parent or guardian of ______________, who is under the age of eight-
een years, to whom this release applies and that I have the legal authority to execute this release. I
approve the foregoing and agree that we both shall be bound thereby.

Parent/Guardian: Telephone Number:

Address: Signature:

City/State/Zip:

Witness: Telephone Number:

Address: Signature:

City/State/Zip:

Page 18 NHCW 2014 Toolkit
Press Release Template
[INSERT HEALTH CENTER LOGO HERE]

For Immediate Release Contact: First Name Last Name
August XX, 2014 Phone: (XXX) XXX-XXXX


[Community Health Center] Celebrates Natonal Health Center Week 2014
Events Showcase Centers Comprehensive Quality Primary & Preventve Care

[YOUR CITY] [Name of Community Health Center] celebrates Natonal Health Center Week
2014 with [describe your event].
Natonal Health Center Week (NHCW) takes place from August 10-16, and is an annual event
to raise awareness about the mission and accomplishments of community health centers.
[Name of community health center] is one of 73 community health centers across Texas that
provide high quality, afordable care at over 350 service delivery sites.
We are proud of the health care home that weve built in our community, said [Health Cen-
ter Spokesperson]. Health centers like ours are known for their innovatve approach to
medicine. We ofer preventve and primary care conveniently under one roof alongside phar-
macy, dental and behavioral health services [describe the services ofered at your health cen-
ter], added [Spokesperson]. We overcome barriers to care by ofering services that other
providers do not, such as case management, translaton and transportaton [describe the ser-
vices ofered at your health center].
Health centers are here for everyone, regardless of health conditon, age or insurance status.
[List specifc NHCW event(s) informaton, i.e., date, tme, locaton, descripton, any special
invited guests.]

###


To learn more about Natonal Health Center Week, visit www.healthcenterweek.org. For more
informaton on community health centers in Texas, visit the Texas Associaton of Community
Health Centers at www.tachc.org.

Page 19 NHCW 2014 Toolkit
Texas Local Proclamation Template
Proclamaton

A Proclamaton by the [GOVERNMENTAL BODY, I.E., CITY COUNCIL, MAYOR, COUNTY
JUDGE]
Whereas, Americas community health centers serve as the natons safety net to keep com-
munites healthy and productve by delivering high quality, cost efectve, and accessible pri-
mary and preventve care to all individuals regardless of their ability to pay; and
Whereas, Health centers are located in medically underserved areas and are locally-
controlled by patent-majority boards making each health center responsive to the individual
needs of their community; and
Whereas, Texas Community Health Centers cared for over one million Texans at more than
350 primary care delivery sites in 2013; and
Whereas, [HEALTH CENTER NAME] [LOCAL DATA ON SERVICE, I.E., NUMBER OF CLINICS,
NUMBER OF PATIENTS SERVED ANNUALLY, TYPES OF SERVICES PROVIDED]; and
Whereas, [HEALTH CENTER NAME] has served the community since [YEAR FOUNDED OR
OTHER HISTORICAL INFORMATION]; and
Whereas, Patents served by community health centers have lower hospital admission rates,
lower lengths of hospital stays and lower outpatent and other health care costs than those
in underserved areas without health centers; and
Whereas, Natonal Health Center Week ofers the opportunity to recognize [NAME OF
HEALTH CENTER], their staf, board members and all those responsible for the contnued
success and growth. During this Natonal Health Center Week, we recognize the multtude of
ways in which [NAME OF HEALTH CENTER] is creatng and empowering healthier communi-
tes by delivering high quality, cost efectve, accessible health care;
Now, therefore, [I OR WE], [NAME OF LOCAL OFFICIAL OR LOCAL BODY] do hereby pro-
claim August 10-16, 2014 as
Natonal Health Center Week in [NAME OF CITY, COUNTY, OR SERVICE AREA]


Page 20 NHCW 2014 Toolkit
2014 NHCW Texas Proclamation: http://www.tachc.org/