Safety Day

Clarksville Athletic Club

Presented By:
Ambyr Barr
Cheryl Berardo
Judith McAuley
Overview
 CAC

Clarksville Athletic Club

 Established in 1993
 To create and maintain best
recreational, social, and fitness
facility in the area
 To establish a good reputation and
to become an integral part of the
community
 Commitment and participation has
always been a major focus in how
they proudly give back to the
community
 Frequently volunteer their facilities
for local events
Situation Analysis
Publics
•  Children •  Parents
  Ages 3-14
  Educating through
entertainment
  Benefiting through fire
safety, general safety
and internet safety
  Concern for children’s
safety will motivate
parents to attend the
safety day
  Provide transportation
and motivation for
children to attend the
event
Internet Safety
•  Children
  20% of teens believe it is safe
to share personal information
over the internet
  90% of children between the
ages of 5-17 use computers
  According to the Center for
Missing and Exploited
Children an average of 150
children each week fall victim
to online predators
•  Parents
  22% of teenagers have
reported their parents have
never discussed internet
safety them
  Focusing on educating
parents as well as children
will encourage preventative
measures
Fire Safety
•  Children
  Children set over 35,000
fires annually
  According to the Fire Safety
Administration, toddlers
ages 3-4 set a large number
of fires in homes by playing
with matches
•  Parents
  According to the Fire Safety
Administration children
who are not given proper
guidance are more likely to
start fires
  Children under the age of
five are curious about fire
  Children make up 15-20% of
all fire deaths
General Safety
•  Children
  The number one health risk
for children under 14 is
injuries
  In 2006, 479 children were
kidnapped in Tennessee
  In 2006, almost 900 children
were the victims of rape in
Tennessee
•  Parents
  Research has shown that
children are more likely to
discuss safety with parents if
the parents begin the
discussion.
  According to
powerofparentsonline.com 52
% of parents want more
resources to keep their family
safe.
Objectives
•  To have 200 parents and children (ages 3-14) attend
the event
•  To raise awareness among all participants, generating
excitement among children about safety issues by 50
percent
•  To provide each child attending with an ID me safety
card
•  To obtain at least $2000 sponsorship funding, not
including free food donations from sponsors
Timeline
December January
•  Initial Planning •  Meet with graphic designers
  Set date •  Advertisement
  Determine location   Billboards
  Parking   Fliers
  Recruit sponsors and •  Hire photographer/
speakers videographer
  Security
  Insurances and Permissions
Timeline
February March

• Recruit volunteers • Confirm speakers

• Rent tent • Billboards go up
• Open website
• Meet volunteers
Timeline
April
•  14th: Hand out fliers
•  18th: Distribute news
releases
•  19th-25th Run ads
•  21st: Send media advisory
•  21st : Confirm speakers and
food
•  23rd: Meet with volunteers
•  26th: Safety day at 10am
•  27th - 21st: Analysis of media
coverage; analyze visits of
website
•  28th: Send out thank-you
notes and small gifts
Day of Timeline
•  April 26th:
  set up at 8am
  sign-in station must be ready by 9:30am; available till 10:30 am
  volunteers help children create their name tags
  start creating IDme tags
  divide children into groups according to age
  presentations 10:30-11:30
  11:30-12:30: lunch
  start cleaning up food area
  3:30pm – 5:30pm: cleaning up
Age Time 10:30-11.30 11:30-12:30 12:30-1:30 1:30-2:30 2:30-3:30
group
3-6 Fire Lunch Police IDme tags &
certificates
7-10 Police Lunch Internet Fire IDme tags &
Certificates
11-14 Internet Lunch Fire Police IDme tags &
Certificates
Promotions
•  Newspapers
 Press Release
 Paid Advertising
•  Radio Stations
 Press Release
 Radio Interview
•  Television Stations
 Media Advisory
Advertisements
• Billboards
• Newspaper Ads
• Fliers
• Website
www.zdell.com/safetyday
Sponsors
• Monetary
 City Hall
 Chamber of Commerce
 Trane
• Trade Out
 Ruby Tuesday
 Papa John’s Pizza
 Domino’s Pizza
 Budget
Cost per 
Expense  Quan+ty  Total Cost    Promo+ons’ Expense 
Item 
Staffing      Newspaper Ads  2  $150.00   $300.00  
Police Officers  9  $20.00   $180.00      11x17 Poster  100  $0.75   $75.00  
Graphic Designer  5  $50.00   $250.00      8.5x11 Flyers B&W  300  $0.17   $51.00  
Photographer  3  $75.00   $225.00      Billboard PrinIng  5  $80.00   $400.00  
Subtotal         $655.00      Billboard PosIng  5  $100.00   $500.00  
Supplies      Web Page  1  $150.00   $150.00  
Tent  1  $300.00   $300.00             $0.00  
Drinks (Soda & 
Water)  1  $50.00   $50.00      Subtotal        $1,476.00  
B&W CerIficates  200  $0.10   $20.00      Total Expenses        $4,676.00  
Type of 
BuVons  200  $0.50   $100.00     Sponsor  Total Value  Total $ 
Dona+on 
ID Cd  200  $10.00   $2,000.00      Outside DonaIons  Monetary  $3,000.00   $3,000.00  
Plates, Forks, 
Napkins  1  $75.00   $75.00      Ruby Tuesday  Food DonaIons  $150.00    
Subtotal        $2,545.00      Papa Johns  15 Pizzas  $75.00    
Total      Dominos  15 Pizzas  $75.00    

Total 
Sponsorship  BoVom 
Total Expenses  Income     Line      Subtotal     $3,300.00   $3,000.00  
($4,676.00)  $3,000.00     ($1,676.00)              
Evaluation
• Survey
• Number of people attending
• Hits on the website
• IDme cards given out
• Total donations
Questions?

The End.