Name KaleemAhmad

Reg # 1411-111005
Project Direct marketing II
Selected Companies for Project
Dawlance
Ufone
Hp





We are really very much thankful to our respected teacher, who
provided us with an opportunity to learn entrepreneurship and to apply our
theoretical knowledge into our practical lives. We have been receiving a lot of
valuable guidelines from his throughout the course.





Dawlance is one of the largest companies in Pakistan engaged in appliance business. It
started its business with refrigerator manufacturing in 1980. Now it is a well-known and
famous name in home appliance industry with a vast range including refrigerators, deep
freezers, washing machines, small appliances, air conditioners, televisions etc. Dawlance
has a prominent and significant market share in Pakistan because it provides its consumers
the benefits of modern lifestyle and world-class innovative products, unmatched
nationwide customer support, a vast dealer network and after- sales-services throughout
the country. The other key players in the Pakistan industry besides Dawlance are LG, Haier,
Waves, PEL and Orient.
Specific to refrigerators, Dawlance has a variety of series of stylish and innovative
technology based refrigerators. They include Reflection series, H-Zone series, Designer
series, Monogram series, Aero Design series, and Horizontal series.
The purpose of this assignment is to find out the factors which help Dawlance to retain its
customers for a long time and creating customer life time value.
To analyze the core competencies of Dawlance, customer perceived value, and factors that
build customer loyalty to Dawlance Refrigerators, 20 persons of were selected randomly.
The characteristics of selected people are as follows:
CHARACTERISTICS DESCRIPTIONS
Age 24- 55 years
Gender
9 Male
11 Female
Marital Status
16 Married
4 Unmarried
Income Range Rs. 20,000 Rs. 100,000

Information collected from the respondents is as follows:
1. Refrigerator brand
2. Time Length of usage in years
3. Reason for selecting the brand
a. High quality and Reliability
b. Reasonable price
c. Brand name
d. Past experience (Perception from Family or closed people)
e. Stylish and innovative design
f. Advanced Technology
g. General perception
4. Preference to this brand while repurchase or suggest other to purchase this brand
Dawlance updates is running todays that they give chance to their customers to win a
microwave oven
Just register themselves by given site
http://www.dawlance.com.pk/assets/images/feedbackHeader.png









There are 3557 likes of dawlance on Facebook official pages
You can also see the status of dawlance by Facebook given site
https://www.facebook.com/DawlancePakistan?ref=br_tf
The screens shoot of dawlance official site is given below

You can watch e- catalog of dawlance by given site.
The response from the people in terms of percentage is as follows:
1. Refrigerator brand
75% of the respondents were using Dawlance refrigerators while the rest were using PEL
and Waves.
2. Time Length of usage in years
Out of 75 percent, 40 percent were associated with Dawlance for more than 15 years, 30
percent 50 percent between 5 to 15 years while the rest were using the product for less
than 5 years.



3. Reason for selecting the brand
The rating given by the respondents to the following factors is detailed below:
FACTORS RATING
High Quality and Reliability 100%
Reasonable price 40%
Past experience (Perception from Family or closed people) 90%
Advanced Technology 60%
General perception 70%
Brand name 90%
Stylish and innovative designs 100%

4. Preference to Dawlance while re-purchase or suggest other to purchase Dawlance
Refrigerators
80% of the 20 respondents answered in YES, 10% answered in NO, while the rest of 10%
answered in CANNOT SAY.

Ufone is the second largest cellular network in Pakistan. The head office of the Ufone is
located in 13-B, F-7 Markaz Islamabad, Pakistan. Every Organizational whether its
multinational, private business or Govt. Offices depend on its people. Telecom industry is
growing in Pakistan with new companies is getting license the competition is though as a
result is the consumer is getting benefits and enjoy low call rates. With a population of 15
million countries Ufone is one of the best telecommunication networks that generate
revenue. Ufone Company commenced its operations under the brand name of Ufone from
Islamabad on January 29 2001. Ufone Provide two kinds of Services that is Ufone Prepay
and Post pay. In postpaid they provide a lot of packages such as Uwon, Ushare. Public
Demand etc. in postpaid they provide a Black berry, payment choice, and value added
service.

With a wide range of products and features, Ufone Prepay connection is a complete
communication solution that offers:
SMS.
GPRS.
MMS.
Call Features.
International Roaming

Variety of amazing Mobile Products.


Ufone post pay calling tariff
Ufone post pay provides users with matchless call plans to suit their lifestyle and
connectivity drive. Ufone post pay for business or leisure & stay connected all the time.
Following is our tariff offering,

post pay ZLR post
pay
Ease
Post
pay
Value
post-
pay
Extra


Monthly Line Rent (Rs.) 0 199 399 999
Outgoing Call Charges (per 30 seconds)
Ufone to Ufone 0.90 0.60 0.50 0.40
Ufone to Other Mobile
Operators
1.15 1.10 1.10 0.90

Ufone to PTCL & WLL
Network (Rs.)
1.00 0.80 0.70 0.60

SMS Charges
Ufone to Ufone (Rs.) 0.5 0.5 0.5 0.5
Ufone to Other Mobile
Operators (Rs.)
1 1 1 1
Free
Free Minutes 0 200 400 1000
Free SMS 0 25 50 100
Security Deposit
Local & Nationwide (Rs.) 750 1,000 1,500 2,500
International Dialing (Rs.) 2,500 2,500 3,000 5,000
International Roaming (Rs.) 15,000 15,000 15,000 15,000

Payment Modes
Cash or Credit Card
Pay Via SMS
Direct Debit
Using MCB ATM

Corporate Services
Ufone provide users with high-end corporate solutions for their convenience. Whether
ones on a business trip or in a meeting, in the country or abroad, business needs are
satisfied by Ufone corporate solutions. It offers the following features and more.
VPN Personal Network
GPRS
MMS
International Roaming
Mobile Office
Call Management
Private Numbering Plan

Ufone use their home site for updates which is given below you can easily find there
updates over the given site
About Prepaid
Or Ufone Postpaid
http://www.ufone.com

Ufone follow for web marketing their home site which is www.ufone.com

Ufone use face book and twitter as a social Media and 2058206 likes over face book which
is more benefited to ufone.

It's all about U!
Web: http://www.ufone.com/
Twitter: http://twitter.com/ufone


You can easly find the e catalog of ufone through by given web site
http://www.ufone.com/index.aspx
For the promotion of product, print media, electronic media, billboards, broachers and
leaflets has been utilized for the awareness of various customers.



Hewlett-Packard Company or HP is an American multinational information
technology corporation headquartered in Palo Alto, California, United States. It provides
hardware, software and services to consumers, small- and medium-sized businesses
(SMBs) and large enterprises, including customers in the government, health and education
sectors.
The company was founded in a one-car garage in Palo Alto by William "Bill" Redington
Hewlett and Dave Packard. HP is the world's leading PC manufacturer and has been since
2007, fending off a challenge by Chinese manufacturer Lenovo, according to Gartner.It
specializes in developing and manufacturing computing, data storage, and networking
hardware, designing software and delivering services. Major product lines include personal
computing devices, enterprise and industry standard servers, related storage devices,
networking products, software and a diverse range of printers and other imaging products.
HP markets its products to households, small- to medium-sized businesses and enterprises
directly as well as via online distribution, consumer-electronics and office-supply retailers,
software partners and major technology vendors. HP also has strong services and
consulting business around its products and partner products. In 2012 it was the world's
largest PC vendor by unit sales.
(With reference to Wikipedia)
Software update information website!
Hp site has been refreshed with a new look and replaces the Software Updates &
Media website. Find general information about software product releases as well as
product support communication. Get details about signing up for HP Support Alerts and
how to download software updates link is given below..
http://www.hp.com/softwarereleases/releases-
media2/HPEredesign/pages/overview.html
Hp using different Medias as social media like
Facebook
Twitter blogging for advertisement.
HP's mission is to invent technologies and services that drive business value, create social
benefit and improve the lives of customers with a focus on affecting the greatest number
of people possible.



Printing: www.hp.com/go/printers
Personal Computing: www.hp.com/go/newpcs
Software: www.hp.com/go/software
Services: www.hp.com/go/services
IT infrastructure:www.hp.com/go/convergedinfrastructure





http://www.hp.com
http://www.hp.com/supportforum
http://www.hp.com/hpinfo/newsroom/recall
...

HP brings together a portfolio that spans printing, personal computing, software, services
and IT infrastructure to solve customer problems.