PAWAN CHAVAN -07 PRANIT SHETYE-56

AMEYA RAIKAR-43 SAYALI DEVASTHALI-10

PRAGYA J ALAN-18





STUDENTS DECLARATION

WE HERE BY DECLARE THAT THE PROJECT REPORT
ENTITLED

AUTOMOBILE SECTOR (TWO WHEELER INDUSTRY

Submitted in partial fulfillment of the requirement for the award of
degree of

MASTER OF BUSINESS ADMINISTRATION
To University of Pune (India) is my original work





Place: pune
Date : 24-03-2014

signature




AUTOMOBILE INDUSTRY

THE INDIAN AUTOMOBILE INDUSTRY IS
MANUFACTURING OVER 11 MILLION VECHICLES AND
EXPORTING ABOUT 1.5 MILLION EVERY YEAR.

THE DOMINANT PRODUCTS OF THE INDUSTRY ARE TWO
WHEELERS WITH A MARKET SHARE OF OVER 56% AND
PASSENGER CARS WITH A MARKET SHARE OF ABOUT
37% COMMERCIAL VEHICLES AND THREE WHEELERS
SHARE ABOUT 7% OF MARKET BETWEEN THEM.

ABOUT 91% OF VECHICLES SOLD ARE USED BY
HOUSEHOLDS AND ONLY ABOUT 9% FOR COMMERCIAL
PURPOSES

THE INDUSTRY HAS ATTAINED A TURNOVER OF MORE
THAN USD 35 BILLION AND PROVIDES DIRECT AND
INDIRECT EMPLOYMENT TO OVER 13 MILLION PEOPLE



INTRODUCTION OF TWO
WHEELER INDUSTRY

INDIA, IS SECOND LARGEST PRODUCER OF TWO
WHEELERS IN WORLD,IN LAST FEW YEARS,THE INDIAN
2WHEELER HAS SEEN A SPECTACULAR GROWTH,THE
COUNTRY STANDS NEXT TO CHINA AND JAPAN FOR
PRODUCTION AND SALES.

MAJORITY OF INDIANS, ESPECIALLY THE YOUNGSTERS
PREFER MOTORBIKES RATHER THAN CARS.

LARGE VARIETY OF TWO WHEELER ARE AVAILABLE IN
THE MARKET,KNOWN FOR THEIR LATEST TECHNOLOGY
AND ENHANCED IN LARGE.

INDIAN BIKES AND MOPEDS REPRESENT STYLE AND
CLASS FOR BOTH MEN AND WOMEN IN INDIA.



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FIRST MOTORCYCLE

THE HILDEBRAND & WOLFMULLER WAS THE WORLDS
FIRST PRODUCTION MOTORCYCLE.

MANUFACTURER : HILDEBRAND & WOLFMULLER.
PRODUCTION :1894-1897
ENGINE :1,489 CC TWO-CYLINDER WATERCOOLED
FOURSTROCK, SURFACE CARBORETOR
TOP SPEED : 28 MPH (45 KM/H)
WEIGHT :50 KG






INDIAN TWO WHEELER
AUTOMOBILE HISTORY

INDIAN TWO WHEELER INDUSTRY IS AS OLD AS 53
YEARS.
BAJAJ AUTO BEGAN TRADING IN IMPORTED VESPA
SCOOTERS IN 1948.
UNTIL THE MID 80S, THERE WERE ONLY THREE MAJOR
MOTORCYCLE MANUFACTURERS IN INDIA NAMELY
RAJDOOT, ESCORTS,AND ENFIELD.
TWO WHEELER MARKET WAS OPENED TO FOREIGN
MANUFACTURERS IN THE MID 80S.
IN 1984, HERO GROUP ENTERED THE MARKET IN JOINT
VENTURE WITH JAPANS HONDA GROUP.
In 1990, the entire automobile industry saw a drastic fall in
demand. Barring Hero Honda, all the major producers suffered
from recession in FY93 and FY94.
Hero Honda showed a marginal decline in 1992.




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MARKET SHARE OF TWO WHEELER
AUTOMOBILE INDUSTRY


India has produced more than 11.9 Million Motorcycles in
FY 12-13. Hero MotoCorp, Bajaj, Honda, TVS and Yamaha companies
stands in top 5 In terms of market share, followed by Royal Enfield,
Mahindra & Mahindra, Suzuki etc.








India has produced more than 3.0 Million Scooters in FY 12-13.
Honda, Hero MotoCorp, TVS, Suzuki and Yamaha companies stands
in top 5 In terms of market share, followed by Mahindra & Mahindra,
Piaggio etc.








HERO MOTOCORP




FOUNDER: DR.BRIJMOHANLAL MUNJAL.
ESTABLISHED: 1956
HEADQUATERS: NEW DELHI(DHARUHERA)
REVENUE: 241.66 Billon(US$3.9billon)
RECENT LAUNCH: Maestro, Karizma R, ZMR, Xtreme,
Pleasure, Splendor Pro, Splendor iSmart, HF Deluxe.



HONDA MOTOR COMPANY




FOUNDER: SOICHIRO HONDA.
ESTABLISHED:1948
HEADQUATERS:TOKOYO (JAPAN)
REVENUE: 104 Billion USD
RECENT LAUNCES:DREAM YUGA,DIO,SHINE.




BAJAJ AUTO LTD



FOUNDER: JAMNALAL BAJAJ
ESTABLISHED:1942-47
HEADQUATERS:MAHARASHTRA & UTTRANCHAL
REVENUE:4.24MILLION
EXPORT-1.55MILLION
RECENT LAUNCHES:PULSAR200(NS),KTM,DISCOVER






Automotive Regulations In India


The automotive regulations in India are governed by the
Ministry of Shipping, Road Transport & Highways (MoSRT&H)
which is the nodal ministry for regulation of the automotive
sector in India.
Along with MoSRT&H, ministries such as Ministry of
Environment & Forests and Ministry of Petroleum & Natural
Gas also have a vital role in the formulation of automotive
regulations and standards in India.
The principal instrument governing the automotive sector in
India is the Motor Vehicles Act, 1988 (MVA) along with the
Central Motor Vehicles Rules 1989 (CMVR).
The Act governs emission norms and safety standards in India
and consolidates the law pertaining to motor vehicles.
The CMVR provide the rules that explain the MVA in detail.


Government Initiatives

Indian government encourages foreign investment in
automobile sector and allows 100% FDI under the automatic
route. It is fully delicensed industry, freely allowing imports of
automotive components.
The excise duty on small cars, motorcycles, scooters and
commercial vehicles has been reduced from 12% to 8% by
government.
Government have made successive policy changes that allows
for stronger growth in the automotive sector. Major among this
are:
1.Automotive mission plan: The plan has been prepared to
accelerate and sustain growth in the automotive sector during
the period of 2006-16.It aims to make India a global automotive
hub. This will contribute to India GDP and will create an
employment. It will also help to increase exports.
2.National automotive testing and R&D infrastructure project:
This is an USD 400 million initiative of Government of India
and various state government. It is aimed at creating a state of
art, dedicated testing, validation and R&D infrastructure across
the country.





Revenue & Profitability

The Indian automobile industry is the tenth largest in the world.
It has an annual production of approximately 2 million units.
There has been a sustained growth in the automotive sector of
India following the economic reforms of 1991 which opened up
100 percent Foreign Direct Investment in this sector.
The industry has been growing annually at 20 per cent. India is
set to be a key player in the automotive sector.




Recent Happenings In Industry.


Suzuki Motor Corp aims to sell million units in next 3
years.
Eicher Motors plans to invest Rs 600 crore in two years to
ramp up production capacity of its motorcycle division Royal
Enfield.
After Harley Davidson, U.S based UM Global to enter Indian
market, assemble sports bikes in India.
Kinetic Engineering Limited, the minority stakeholder in
Mahindra Two Wheelers, sold its 10.36 per cent stake in the
company to Samena Capital.
Hero MotoCorp to use Turkey for entering European Market ,
started its operations in Turkey.