Ovu-Trac® Is Part Of Canada’s New Baby Boom With Double-Digit Growth

For Pregnancy Tests And Ovulation Predictor Kits

Historically birth rates have dropped during poor economic times. A declining birthrate typically
indicates a lack of people’s confidence in the future, as was evidenced in the dramatic decline in
fertility rates following the Great Depression in the 1930s. According to the National Center for
Health Statistics, birthrates fell last year after the recession deepened, just as they had following
the previous four recessions – a trend that is anticipated to continue in 2009.

This is not the case in Canada. While the poor economy has hit our neighbor to the north,
according to market analysis firm Nielsen, sales in Canada’s $41 million dollar family-planning
sector are soaring with double-digit growth in ovulation predictor kits and pregnancy tests.

Speculation for this boom may be due to “less time and money spent outside the home,” resulting
in more time for “baby-making” activities, even though history has typically seen the opposite
result, according to an article in the Montreal Gazette (“'Bit of a baby boom' gestating, analysts
say,” June 18, 2009)

Canada’s fertility rate did plunge during the Great Depression to an all time low. But those were
different times, as the welfare state did not exist making a difference in factors such as birth rate.
Further driving the boom is Canada’s maternity leave policy, which guarantees jobs for a year.
This has resulted in year-over-year sales of ovulation predictor kits, which are up 19 % in Canada
with a 23% increase in units sold. The family-planning category overall has increased 11 percent.

Good news for ovulation predictor kit Ovu-Trac® produced by OvumOptics, Inc. The in-home
kit utilizes saliva samples to identify fertility and ovulation. Tracking changes in salivary
crystallization patterns helps women easily predict when they are ovulating. This individualized
tracking method is particularly beneficial for women who have irregular cycles longer or shorter
than 28 days.

What does the trend mean to OvumOptics president and founder Colleen Biggs? “Women don’t
want to gamble with this decision. They want to control the outcome and make calculated
planning decisions with the use of Ovu-Trac,” says Biggs. Ovu-Trac is a natural approach to
fertility management that allows women to re-connect with their bodies and troubleshoot issues
they may be having with their fertility before resorting to hormonal or other more invasive
approaches to conception.

The appeal of Ovu-Trac is that not only can it help couples with their family plans, it is also an
environmentally friendly and completely reusable kit. Biggs, who herself dealt with infertility and
miscarriages, believes that the priorities of couples trying to conceive are different than most.
“Infertile couples will make the necessary sacrifices to make their dreams of having a family
come true, no matter what the economy is like,” asserts Biggs.