Client: Leading sofware,

services and solutons company

Industry: Technology
Business Impact:
Market segmentaton
Enhanced customer
satsfacton
Efectve campaign strategy
www.blueoceanmi.com
Leveraging social media intelligence for conducting
customized geo targeting campaign and improved
customer engagement
Business Challenge
One of the large technology companies wanted to beter target proftable segments
for acquisiton and enhance engagement with their proftable customers to drive
digital utlizaton. With this they also wanted to propagate engagement to drive
customer brand advocacy.
The company asked Blueocean Market Intelligence to create a more personalized
engagement initatves based on digital profles. They specifcally wanted to avoid
one-size-fts-all approach in the marketng campaigns and consider customer
preference in defning engagement models.
Soluton
Inital build
Blueocean Market Intelligence conducted detail and in-depth social
intelligence process to build inital understanding of depth and breadth of
digital behaviors and attudes
Case
Study
They also identfed the primary behaviors and
attudes of customers and prospects
Integraton and refning
Blueocean Market Intelligence team enhanced the
existng customer segmentaton by segmentng
the customer base by overlaying with existng new
norms segmentaton
They developed model and atribute segments on
top of the client database
Outcome
Blueocean Market Intelligences unique approach provided
its client with a well-rounded understanding of how their
customers use social media for work and leisure; and how
susceptble they are to engaging with the client through this
forum.
As a result, client determined that they can encourage
concept buy-in by kicking of its social media communicaton
eforts frst with the larger of the small and medium
businesses that have a higher likelihood of acceptng new
About Blueocean Market Intelligence
Blueocean Market Intelligence is a global analytcs
and insights provider that helps corporatons realize
a 360-degree view of their customers through data
integraton and a mult-disciplinary approach that
enables sound, data-driven business decisions.
Since we live in a highly dynamic and mult-
dimensional world, we believe the most efectve
business decisions come from a synthesis of data
streams and not from one-dimensional sources.
Using our 360 Discovery approach, we ensure the
comprehensive use of all available structured and
unstructured data sources, enabling us to bring
the best to bear against each engagement. Strong
decision support is enabled through a combinaton
of analytcs, domain expertse, engineering and
visualizaton skills brought together in harmony.
Leading companies have benefted from our
partnership with fnancial growth, 360 views of their
markets and competton, and improved customer
acquisiton, satsfacton and retenton.
For more informaton or to request a consultaton,
please email info@blueoceanmi.com or visit us
online at www.blueoceanmi.com.
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2014 Copyright Blueocean Market Intelligence. All Rights Reserved.
ideas to manage their energy. With a targeted strategy,
a phased roll-out to the group that showed more social
media usage, more concept buy-in and more likelihood of
engagement would prove to be an efectve communicaton
approach for the client. The research led to a strategy that
embraced dynamic changes in the way their customers
already communicate without disruptng their business.