Lector Dr.

Adriana ofletea








Vol.1









Contents
Communication Ability
The Job I Like
The Media
Advertising
Meetings
Market
Travelling
Travelling by Train
Travelling by Air
The Customs System
Money
Lexi cal I ndex


Communication Ability





Communication is essential to life and imperative if
business is to prosper and survive in a competitive environment.
It can be:
Verbal the written word
Oral - the spoken word
Visual the illustration
Numerical the written and interpreted number
Electronic using a computer
Communication should be received and understood so we
must ask ourselves not what we want but what the audience
wants.
In business life it s important not only to be eficient and do
your job but also to look and sound friendly, confident, sincere
and helpful.
What impression do you try to give to the people
you deal with in business?
pleasant, sincere, efficient, confident, calm,
honest, skilful, intelligent, nice , polite.
Unfriendly, shy, aggressive, sleepy, unclear, lazy,
dishonest, clumsy, stupid, inefficient, nasty,
unhelpful, off hand, rude.
Asking questions is something people have to do a lot in
business.
Decide what the questions are that led to each of
these answers :
1. Yes, thanks I had a very good flight.
2. Id like to see Mr. Barry if hes in the office.
3. On my last visit I spoke to Mrs. Helen.
4. It was Mr. Weber who recomanded this hotel to me.
5. I think Id like to see round the factory after lunch.
6. No, my husband is travelling with me. Im meeting
him later
7. Well probably be staying till Friday morning.
8. No, this is his first visit; he has never been here
before.
a. Did you have a good flight?
b. Who would you like to see?
c. Who did you speak to last time you came?
d. Who recommended this particular hotel to you?
e. When would you like to see round the factory?
f. Are you travelling alone?
g. How long are you planning to stay?
h. Has he been here before?


Imagine youre having dinner with Mr. Johnson
who is visiting your country for the first time.
Write down ten questions beginning like this:
Are?/Is?
Do?/Does?/ Did?
Have?/Has?
Who..?/When?/Where?
What?/ Why?
How many...?/How much?/How long?
What do you consider difficult and/or enjoyable
about talking to..
o Someone youve never met before?
o A superior or someone who could influence your
future career/
o Someone who is considerably older than you?
o A foreigner?
o A member of the public?


Principal Comunication Media
Written
Internal External
Oral/Aural
Memoranda
Notices
Bulletins
Agendas
Minutes
Reports
House-
journals
Contracts
Handbooks
Letters
Circulars
Invitations
Estimates
Quotations
Advertisments
Orders
Invoices
Statements
Export documents
Promotional literature
Press releases
Articles
Face to face-
encounters

Intervews
Briefing sessions
Seminars
Workshop
Meetings
Conferences
Telephone
Teleconferencing
Intercom

Reports
Information
Booklets
Public address
system

radio



The Principal Communication Media

Visual/Physical Teleconunication/
Tehnological
Charts
Diagrams
Graphs
Photographs
Slides
Films
Television
Video

Overhead
projector
Models
Conveyer belts
Schutes
Messenger/
Courier services
Telex
Teletext
Facsimile
transmision

Electronic mail
Voice mail
Videoconferencing
Viewdata
Wide area networks
Cellular radio/
Telephone
Cable television
Satellite transmition





The Interview

Fashions seem to change quite rapidly in interview
techniques and the only rules that applicants should be aware of
may be expect the unexpected and be yourself.
In different countries, different trades and different grades,
the salary that goes with a job may be only part of the package:
perks like a company car or cheap housing loans, bonuses paid,
company pension schemes, generous holidays, flexible working
hours may contribuite to the attractiveness of a job.
Everybody has to go through interviews to be offered a
position.
Intreviewers really arent out to trap people. They evaluate
people, they know how to assess your qualities.

Characterstics to have a successful interview :
Be neat and well groomed.
Be natural, friendly, relaxed but not sloppy or overly
casual.
Be interested in the work involved in the job.
Have definite vocational goals.
Articulate the goals you have in mind.


Attention to:
1. What to wear!
Inappropriate clothing or being late can cost you
the job.
2. What to bring to the interview!
Select those items from your background that
demonstrate what employers look for.
3. How to act.
Sit straight, dont mumble, look at people when
you talk, dont smoke.







Parts of an Interview

I.The Opening (2-5)
The interviewers will set you at ease. They will open with
easy questions about your major interests or by telling you about
the job of the company.
II. The Body (10- 20)
You should expect questions that give you the oportunity
to show your strong points and of course to raise questions.
III. The Close (2- 5)
The interviewer will tell you what happens next.
Possible Interview Questions:
1. Tell me something about yourself.
2. Why do you want to work for us?
-state your qualification
-state things that separate you from other applicants
3. Did you have any accomplishments?
-pick up one or two which you are proud of.
4. What is your class rank?
What University did you graduate?
5. Where do you see yourself in 5 years?
6. What would you see as the ideal job for you?
7. What do you know about our company?
8. What are your interests outside work?
9. What are your strengths and weaknesses/
shortcomings ?
10. When did you last lose your temper?
11. What is the best idea you have had lately?
12. What is your worst fault and what is your best
quality?
13. How long do you think you would stay with us if
you were appointed?
14. What makes you think youd enjoy working for
us?
15. Why are people unlucky or unsuccessful in getting
jobs?
16. If you were me what other questions would you
ask?
Attention: -Dont focus on salary.
-Draw the attention that youll work hard with loyalty.
Why are people unlucky or unsuccessful in getting
jobs?
*Imagine that a friend of yours is about to attend an
interview.Write at least ten pieces of advice that you
would give him.You have as suggestions:
Wear smart,formal clothes
Dont smoke
Sit up straight
Arrive on time
Find out about your partners career.
Ask about:
-present job
-work experience
-education and training
-ambitions and prospects for the future
-its rewards and frustrations

Discuss how the impression you may give
especially to a foreign can be affected by:
a) Your expresion ( smiling, blinking, frowning, looking
down, looking straight in someones eyes)
b) The noises you make ( sighs, yawns, knocking loudly or
softly at a door, clicking a ballpoint pen. )
c) Body contact ( shaking hands, touching)
d) Body language ( crossing your arms, sitting up straight )
e) Clothes and appearance ( hair, make up, suit, tie )
f) What you talk about ( politics, business, sport, family )
g) Your tone of voice (sounding cool, friendly, familiar,
serious )
Find out about your partners career.
Ask about:
Present its rewards and frustrations
Work experience
Education and training
Ambitions and prospects for the future
Employees are often given a progress interview some
months into a new job, so that they get feedback on
their performance so far. Participants on training
courses often take part in similar mid-course
interviews too. Make a list of ten questions that
might be asked at such an interview in your firm.
Here are some examples:
What have been your most valuable experiences with us
so far?
Which parts of the course have been least valuable to
you?
What particular dificulties have you had?
How will do you get on with the other members of the
staff?
Try this quiz with a partner.
1.Which is the best definition of good conversationalist?
a. Someone who always has plenty to say.
b. Someone who has plenty of amusing stories to tell.
c. Someone who will listen carefully to what you
have to say.
d. None of them ( give your own definition. )

2. If someone just says what? after youve carefully
explained something, do you
a. Go through the explanation again using different
words?
b. Feel that you have been wasting your time?
c. Feel that you have not been believed?
d. None of these.


3. If someone always looks you straight in the eye this
means that he is:
a. Honest
b. Rude
c. Friendly
d. Trying to frighten you
4. If someone shakes your hand very hard and long, it
means:
a. He is very pleased to see you.
b. He is trying to show you that he is sincere.
c. He is waiting for you to say something
d. He is reliable and friendly.


5. If a man wearing jeans and no tie comes into your office,
do you think he:
a. Isnt correctly dressed?
b. Cant be important?
c. Is quite normal?
d. Is someone who has come to fix the electricity or
something?

6. If you are meeting an Arab client it is polite to:
a. Get straight down to business.
b. Wait until he raises the topic of business.
c. Stick to small talk for the first few minutes.
d. Ask him to close the door of his office to prevent
interruptions.
7. If someone smiles while youre explaining something,
this means he is:
a. Not sincere.
b. Happy.
c. Not listening.
d. Crazy.







The Job I Like


People have always worked. So they have had different
ocupations along centuries.
All professions require much training, learning and
responsibility.
To get a job its not enough to be good, but you must
convince others that you are good.
You have to manage your own work easily, to be flexible
in any situations, to come up with new ideas to inspire
confidence, to have well established priorities, to be a good team
player.
More and more people have part time jobs such as:
babysitter, waiter/ waitress, shop assistant, paper boy, taxi driver
.Among the advantages of part time jobs there might be:
-the sense of financial independence
-self reliance
-getting to know other people
-stronger links to real life


There are jobs in all the fields of human activity:
Industry :
o Worker
o Foreman
o Technician
o Engineer
o Economist
o Mechanic
o Computer operator
Services
Carpenter
Potter
House painter
Blacksmith
Glazier
Locksmith
Chimney sweeper
Cooper
Plumber
Electrician
Dustman
Watchmaker
Dressmaker / tailor
Shoemaker
Kobbler
Hutter
Receptionist
Milliner
Furrier
Seamstress
Barber
Hairdresser
Dyer
Dry cleaner
Waiter/ waitress
Cook
Typewriter
Accountant
Clerk
Designer
Law
Judge
Prosecutor
Lawyer/ solicitor
Notary
Clerk of the court
Education and culture
Writer
Printer
Publisher
Bookseller
Bookbinder
Journalist
Producer
Playwright
Stage manager
Actor/ actress
Painter
Librarian
Singer
Dancer
Musician
Composer
Conductor
Sculptor
Teacher
Philosopher
Linguist
Critic
Priest
Cameraman

Commerce
Shop assistant
Butcher
Baker
Greengrocer
Salesman
Grocer
Confectioner/ pastry cook

Transport and telecomunication
Driver
Sailor
Railwayman
Airman
Postman
Phone operator
Telegraph operator
Air hostess


Construction
Architect
Planer
Concreter
Entepriser


Agriculture and forestry

o Farmer
o Forester
o Agronomist
o Woodcutter
o Winegrower
o Fisherman

Health
Physician
Surgeon
Oculist
Dentist
Chemist
Nurse

Other jobs
Policeman
Fireman
Officer
Soldier
Custom officer


I. Answer the following questions:

1. Who are those making and reparing things?
2. Advantages and disadvantages of the teaching
profession?
3. What does the medical profesion require?
4. What do computer operators do?
5. Whom does the profession of arms include?
6. What could the ideal job be?
7. What qualities would somebody need for the following
careers: police officer, politician, journalist?
8. Explain what a part time job means?
9. What are the qualities that business people look for
when they want to employ someone?
10. What will you look for in your future career?

II. Find out the correct definition for:
a. Accountant
b. Civil engineer
c. Computer operator
d. Babysitter
e. Docker
f. Economist

1. An engineer involved in construction
2. An expert in economics
3. A person qualified to keep a company accounts
4. A person who works in the docks loading and
unloading goods
5. A person who translates information into a form
computers can understand
6. A person paid to look after a baby

III. What careers are the following qualities needed
for?

Determination Curiosity Skill
Patience Shrewdness Tenacity
Inventiveness Ability Courage
Faith Tolerance Perceptiveness
Self-denial Physical appearance Modesty


IV. Match the folowing columns containing interest jobs

1. scientific a. plumber
2. artistic b. nurse
3. practical c. accountant
4. welfare d. academician
5. computational e. novelist

V. What are the things you should do or shouldnt do if you
want to get a job?
2) Find out as much as you can about your future job.
3) Sit down immediately when you enter the room.
4) Be carefull about the clothes you wear.
5) Make sure where the interview is since you should
always be on time.
6) Stress poor aspects of yourself.
7) Have a light meal before you go to the interview.
8) Have a drink; so you will pluck up courage.
9) Bring your school certificates or letters of introduction.
10) Smoke if you like.
11) Criticise your last boss.


VI. Describe your ideal boss:
Strong/ weak personality
Very ambitious
Easily adapting
Good organiser
Modest
Funny
Well informed
Efficient


VII. How important are each of the following to you in
providing you with job satisfaction?
Challenge
Meeting people through work
Security
The respect of colleagues
Working conditions
Status in your organisation
Learning something new
Personal freedom
Exercising power
Helping other people
Being promoted
Making money
VIII.Advertisements for jobs vary considerably in style.
There are advantages and disadvantages in using the
dynamic style.
Imagine that you are interested in applying for a job. And
you have come across the following advertisement. Read
the advert and write two more.

Sdk I nt er nat i onal
Has an immediate career opportunity in your city:
SALESMAN
Candidates should have excellent verbal
comunication; skills in both English and Romanian,
strong personality and creativity and age should be
under 30.
Please respond in English with your CV and Letter of
Application to Sdk International Romania CP 129 OP
16 Bucharest






Read the advert and write two more.


IX. Write a Letter of Application having the following
as model:

Dear Sir,

With reference to your advertisement in the Adevrul of
October 23 Id like to apply for the job
I m 26 years old and I have graduated a course in
Economics and Law.
Last summer I aquired some professional experience
working in the accountancy department of an office
automation equipment company.
I am fluent in English, German and French.
I am not married and I can work on weekends too.
I enclose a CV and hoping that I will suit your
requirements I look foreward to hearing from you.
Sincerely
Adrian Voicu

X. A CV is essential if you are applying for a new job
or for promotion; it usually accompanies a letter of
application.
Name
Address
Telephone
Date of Birth
Age
Nationality
Status
Education:
School
College
University
Results obtained
Post school qualifications
Post graduate qualifications
Languages
Experience/ achievements
Interests
Published works
References








The Media

I t is impossible to imagine a modern society functioning
without the media which remains a powerful means of
spreading news and information.
We want to get informed and the T.V., the press, the radio
have turned out to be great transformers of minds or society.
Answer the following questions.
I. Which of the media provides most of your:
a.) International information.
b.) National information.
c.) Local information
d.) Entertainment
II. If you had to rely on only one of the
media, which would you choose ? Why?
III. Youve heard about a local radio
programme in which ordinary people are
interviewed about their lives and
opinions. Each week there is a different
theme eg..
Fear my most frightening experience
Achievements the proudest moment of my life
Disasters the worst holiday of my life
Leisure my hobby is so important to me
Add possible themes for the next programmes.
Do you classify the news when you listen to or watch it?
Do you prefer listening or watching the news?
IV. List the negative effects of T.V.
V. Mention some of your favourite T.V
programmes on T.V
You may refer to:
-documentaries
-soap operas
-bulletins
-topics
-broadcast
-commercials
Answer the following questions:
1. Is T.V. a great transformer of minds or society?
2. Do you remember much from a T.V. documentary?
3. Can you name some ideal subjects?
4. Do you think that a nights viewing is wonderfully
forgettable?
5. Is T.V. harmful to children?
6. What effect does quantity of viewing have on people?










The Press

The newspaper remains a powerful means of spreading
news and information.
The purpose of the press is to publish news and give
information on politics, finance, economics, arts, theatre,
science.
Apart from the ideological difference, there is also one in
the way they are designed.
We read newspapers, magazines, revues, journals.
There are daily newspapers, weekly, monthly newspapers
quality and popular newspapers.

The newspaper:
-instructs
-informs
-reports
-caters
-entertains.
A newspaper article is based on:
1. a discussion
2. a description
3. a narrative or a combination of more than one of
these.
The backbone of an article is:
a) headline/ heading opening
b) paragraphing
c) quoting
d) ending
Journalists aim at covering five Ws and an H( who,
what,when,where, why,how) about the event.
Newspaper columns express opinions. Writers contributing
to them are famous and influential and they adopt their own
style. They say that a column can be appreciated after reading it
in order to understand the attitudes of its author.
Popular headlines frequently use slang and punning
references to an articles content while quality newspapers tend
to provide more information in their headlines. Both types of
newspaper use common jargon words to save space.
Look at the headlines and chose the correct answer:
Day the jailbirds came out in sympathy
1. prisoners
a) were extremely co-operative
b) planned an escape from jail
c) supported a strike
d) were released from jail
Lazy doc gets a rap
2. The doctor has been
a) Criticised
b) Sued
c) Fined
d) Dismissed
Shoplift slur on Doris, 72
3. An accusation of shoplifting has:
a) Made an elderly woman furious
b) Made an elderly woman confused
c) Damaged her reputation
d) Damaged her health

Answer the following questions:
-Are you a great reader of periodical press?
-What sort of articles can a newspaper carry?
-What kind of newspapers do you know?

Supply the suitable words:
A person -who sends news, articles, reports to a newspaper
- who looks through the manuscript of an article,
corrects it, suggests, changes and prepares it for printing.
-sets up type for printing
-who buys a newspaper, a magazine regularly
-who is engaged in publishing, editing or working for a
newspaper.

But:
Whatever the T.V./ video industry might now say,
television will never have the impact on civilisation that the
written word has had.
The book this little hinged thing is cheap, portable,
unbreakable, can be stored indefinitely, can be written and
manufactured by relatively unprivileged individuals or groups,
dozens of different ones can be going at the same time, in the
same room without a sound.









Advertising


Business need to advertise so that we should learn of the
existence of different products.
Advertising is aimed at conveying information to potential
customers and clients.
Advertising is used to persuade the public to buy.
At the lowest level people need food, shelter, warmth and
sex. Then, people begin to think about personal possessions and
finally we move on to egocentricity.
The ultimate need is for fulfilment. This would come when
we have all that the advertisers say we so desperately need. For
most of us it seems that that day will never come!
Sometimes advertisements are misleading. Advertisers
shouldnt make untrue statements about their products but they
so often do it. They create a demand which would not otherwize
exist.
Advertising goes far beyond T.V. and hoardings,
newspapers and magazines, they enrich our lives.


Answer the following questions:
What are the arguments for and against modern
advertising methods? Are there any controls which you
think should be imposed on advertisers?
Glamour and humour are two of the appeals which ads
try to make for us. What other appeals do they make?
In what other ways, apart from advertising are we
persuaded to buy one product rather than another?
How do national newspapers benefit from advertising?
How can window dressing be seen as forms of
adverising?


Arguments for advertising
It tells consumers about the products that are
available, allowing them to make a wider choice.
It encourages competition between firms.
By creating a wider market for products it makes
large scale production and sales possible.
Media would be more expensive without it.

Arguments against
It is expensive.
It can be wasteful, sometimes involving the same firm
advertising virtually identical products against each
other. (eg. washing powder )
It can be misleading.
It can exert control over media.
It can put pressure upon people to buy products that
they dont really need or cant afford.
Advertising media
National newspapers
Regional newspapers
Consumer magazines
Business and Professional Directories
Press production costs
Poster and Transport
Cinema
T.V.
Radio
Banners on Internet sites
Television commercials
The most effective medium for reaching large
numbers of people.
They have to be brief.
But:
They cannot be very informative and display
images rather than information.
They are selective it is hard to reach a particular
group of people except for certain programmes.
Radio
-advertising is cheap and can be effective in reaching certain
types of people: old people and housewives.

National press
- it is expensive too but if has a large geographical selectivity
and allows detailed information to be given.
Magazines and trade press
It is a way of reaching a specialized group of customers.
There are magazines for almost any interest and for any
type of product.
Posters and hoardings
-Effective if good locations can be found.

Sales promotions
-They include free gifts, competitions, give away samples,
special offers.
Sponsorship
-Of the arts, public works, sport can be very effective in
putting a product or company name before the public.
Packaging and display
-In shops; they maintain existing sales but also encourage
first time buyers.
Here are some advertisements.
a. when you cant say good bye!
b. from here to eternity
c. you know the name. Its the face you may not
recognise
Enlarge on them.
Make an advertisment for:
a. a shampoo
b. a drink
c. a book
d. a restaurant
e. a sofa


# Write some adverts that promise:
youll feel happier
youll enjoy life more
youll have a nice holiday
youll be rich
youll be famous

# Make an advert as the one below:
Friendly, humourous boy 20, not very good looking but
funny, seeks nice girl to go swimming, dancing, walking.

# Complete the following sentences using your own
words:
> Advertising can help a business to
> A good advertising agency will
> Although newspapers and magazines
> One of the weaknesses of human beings is that
> It is essential that the packing of a product should be



# This is the information about a job advertisment:

Asi an Monet ar y I nst i t ut e
Comput er Pr ogr ammer i n t he
St at i st i cs Di vi si on
The successf ul candi dat e wi l l have
A University degree in economics or statistics
Work experience in banking and financial accounts
Fluent English and Mandarin
Applicants should send a C.V., a recent photo and
references from previous employers to the Asian
Monetary Institute P.O. Box 6707


Answer the following
1. What is Hello: a magazine or a newspaper?
2. Which country in the world spends the most on advertising:
U.S.A or Japan?
3. Why is William Caxton famous: he produced the first
printed advertisment in England or in U.S.A. ?
4. How did the earliest advertising take place?
5. Who invented paper?









Meetings


Managers spend a lot of time in meetings.
In fact they would argue too much time a meeting = the
gathering of a group of people for a controlled discussion with a
specific purpose.
1. People should call a meeting
a) When decisions require judgement rather than
calculation or expertise.
b) When pooling ideas improves the chances of good
decisions.
c) If acceptance of the decision is an important
consideration for members.
d) To discuss multi-faced problems requiring different
skills or specialists.
2. Essential elements of a meeting:
a) A purpose
- problem solving
- idea gathering
- training
b) An agenda

c) Members
-the chairman presides the meeting.
-the secretary
-the other participants
d) A result (most resolutions are voted by a mere show
of hands. For important decisions, the so called
constitutional majority is necessary, amounting to
two- thirds of the assembly.
e) A report, the minutes

Opening a meeting
Good morning ladies and gentlemen
If we are all here
-shall we start
-make a start
-lets start
-I think we should start
First of all Id like to introduce
let me introduce

two colleagues from our Munich office
Would you like to say a few words about yourselves?
Right, thank you.
Have you all got a copy of the agenda?
If everyone has got a copy of the agenda, let me first
explain the purpose of the meeting.
The purpose / aim / target of the meeting is to
Now; lets look at the agenda in detail.
As you can there are 5 main points / items.
I suggested that we take them in the following order.
As we have a lot to get through this morning, can we
agree on ground rules?
I suggest the following
Moving to the first point
Handing over to another person
Bringing people in ( encouraging hesitant speakers )
would you like to add anything?
Stoping people talking
One at a time please!
We cant speak at once. John first, then Mary.
Would you mind addressing your remarks to the chair?
Could we have some other opinions?
I think thats clear now. Weve all got the point. Shall
we move on?
If you didnt hear you can say:
Im sorry. Would you mind repeating?
If you didnt understand you can say:
Im sorry. I dont quite follow you. Could you go over
that again?
If you feel the speaker is being vague or imprecise you can
say:
What exactly do you mean by?
Preventing irrelevance
Im afraid thats ouside the scope of this meeting.
We lose sight of the main point.
Keep to the point.
I think wed better leave that subject for another
meeting.
Keeping on eye on the time
Were running short of time.
Theres not much time left
Could you please be brief?

Moving to the next point
Lets move on to the next point!
Would like to introduce the next point?
Well, I think that covers everything on that point.
Lets move on!.
Controlling decision-making
Id like to propose that
Id like to propose the following amendment.
Can we take a vote on that proposal?
All those in favour. Right?
All those against. Right?
Well then we agree / with some reservatios.
Well then we agree / unanimously.
Well it seems that we are broadly in agreement that
Indicating follow up tasks.
Do you think you could?
How about preparing some figures for the next
meetings?
Closing
Id like to thank Mr.x & y for coming over from Paris

Participating in a Meeting
1.Getting the chairs attention.
Id like to comment on that.
May I have the floor for a moment?
2. Asking for and giving opinions.
Im convinced that / sure / positive.
I strongly believe that
I have absolutely no doubt.
I definitely think that .
I really do think that
To my mind
As I see it
From my point of view
Am I right in thinking that
Would I be right
Dont you think that
Are you absolutely sure / convinced / that



Sample sentences
In my opinion we shouldnt rush into a long term
agreement before considering the implications.
I tend to think that the loss of key personnel has
damaged their confidence.
Do you think that national advertising is the right way to
launch our products?

3. Agreeing and disagreeing
I totally / agree with you / accept fully.
Im in total agreement.
Im in favour of that.
Up to a point.
To a certain extend.
You may / could / be right but
That may be so, but
I cant / agree / accept.
I dont /agree / accept.
I cant go along with


Sample sentences:
I have talked to the foremen and they completely agree
with the idea to set up a quality circle.
We are in agreement over the payment terms.
I agree with Peter to a certain extend but I still feel that
we are exposing ourselves to unnecessary risks.
Im afraid we cant agree to the terms in your latest
offer. Please reconsider them and get back to us.
A productivity bonus for the workers? I totally disagree
with that type of incentive.
4. Advising and suggesting
Shall we get started?
Why dont we move to the next point?
Lets postpone this till...
I suggest we close the meeting.
We should meet again next
Why dont you present it at the next meeting?
How about
I would recommend
Its advisable to
He suggested that we analyse the threats and
opportunities.
Sample sentences
I dont think weve got enough for all the points in the
agreements.
Why dont we discuss point 4 at the next meeting?
First you should do an audit of your present operations!
The consultant suggested that we should focus on the
threats to our business.

5. Requesting information and action.
Can / could you tell me
Will / would
Id like to
Do you happen to know
I wonder if you could tell me
6. Write a complete report having the following as a model.
Report
Meeting held on 15 october 2000.
Location: Danavian Insurance Company, Stockholm
Present: Ulf Edberg (Treasurer, Denavian) self
Agenda: Letter of Credit Facility.
Client is not yet sure about company requirements for
2000.
Expressed worry, however, over the increase in our
commissions and estimates that this will cost Denavian three
times as much as before.
Client pointed out that the countervalue of SEK 800
million is deposited with us. Currently pays 0.24% for
outstanding volume of standby letters of credit but changes will
mean paying 0.75% flat on this amount. Requested that we look
into the possibility of setting up a trust found with Denavians
securities. Volume of letters of credit likely to fall quite heavily
because of increased charges. I promised to investigate the
possibilities of setting up a trust fund and to contact the client
early next month with our outline proposals.





Market


Orginally it was a physical place where buyers and sellers
gathered to exchange goods and services.
To an economist, a market describes all the buyers and
sellers who transact over some goods or services.
A market is:
-the set of all actual and potential buyers of a product
-the set of buyers and an industry in the set of sellers.
1) Potential market the set of consumers who profess
some level of interest in a particular product or service.
2) Available market the set of customers who have
interest, income and access to a particular product or
service.
3) Served market the part of the qualified available
market the company decide to pursue.The company may
decide to concentrate its marketing and distribution efforts
on Central and Eastern Europe.
4) Penetrated market the set of consumers who have
already bought the goods.
If a company is not satisfied with current sales it can
consider a number of actions. It can try to attract a larger
percentage of buyers from its served market.
It can expand to other available markets.
It can lower its price to expand the size of the available
market.
It can try to expand the potential market by increasing its
advertising.







Marketing
This is the process of:
-identifying
-maximizing
-satisfying consumer demand for a companys products.
Marketing a product involves:
-anticipating changes in demand
-promotion of the product
-ensuring that its quality, availability and price meet the
needs of the market
-providing after sales service.
Marketing and selling influence and control almost every
part of a companys activities.
All kinds of products and services are actively marketed
these days, even public services and monopolies.
Think of eight products ( goods and services ) that are
produced or provided in your city or region and answer the
following questions:
What competition does each product face?
What is the image of each product?
What is the image of the company that produces it?
Fill in the graps using the words from the list:
profitabl,. price, promotion, need, image, design, place,
product, creative process, satisfy.
1. What is marketing? Marketing is the .satisfying
customer needs
2.What is the marketing mix? It consist of the four Ps:
providing the customer with the right P . at the right P .
presented in the most attractive way ( P..) and available in the
easiest way ( P).
3. What is a product? It is something customers buy to
a .. they feel they have. The . and the of the
product are as important as its specification.
How strongly or weakly is each of the products
marketed?
Where is each product advertised?
Eg.
a. A brand of beer or soft drink.
b. A grocery product.
c. An industrial product.
d. A service
e. A place of entertainment
f. A public service
g. An educational service
h. A financial service
What sort of questions are most useful in a sales
meeting?
What answer is each of these questions likely to provide/
Which of the questions are likely to give more useful
information?
Give your own examples.
#In marketing a product we should:
analyze statistics
conduct market research
devise a questionaire
carry out a market survey
consider the strengths and weaknesses
devise a marketing strategy
draft an advertisement
Comment on the advertisements
Iceland as nature intended
Sweden refreshing
Malawi the warm heart of Africa
# Make a list of five or more regions or countries that are in
competition with yours.
Design a questionnaire to find out about peoples attitudes
to your region and to its competitors.
The people you ask should rate each destination for its
qualities on a scale 1 to 10:
Good value for money
Good entertainment
Friendliness
Culture
Easy to get to
Health and sport
Hospitality
Beautiful scenery
Peace and quiet
Uniqueness
Ask them to describe each place in one sentence like this:
When I think of Sweden I think of cold winds and a
flat landscape
#The promotion of a product involves considering it as a
total product; its brand name, presentation, labelling,
packaging, instructions, reliability, after sales service.
Promoting a product involves developing a Unique
Selling Proposition ( USP ): the features and benefits which
make it unlike any of the competing products.
There are 4 stages in promoting a product (AIDA):
a) Atract the Attention of potential customers.
b) Arouse Interest in the product.
c) Create a Desire for its benefits.
d) Encourage customers to take promt Action.
# Did you know that:
1) The worlds largest advertising agency is British
Saatchi& Saatchi.
2) The worlds greatest consumers of coffee are the
Swedes. (8 kg per person per year).
3) The worlds largest employer is Indian National
Railways with 2 million employees.
4) 99% of all business is Japan and Switzerland employ an
average of 15 people.
5) The worlds biggest manufactures of motor vehicles is
Japan.
6) Over $1 billion a year is spent on advertising in the
USA and the rest of the world is over $1.5 billion.
7) The worlds largest airport is Jeddah (by area) or
Chicago (by number of passengers)
8) Most Japanese companies pay professional trouble-
makers not to cause trouble at their shareholders meetings
othervise the meeting is sure to be disrupted.
9) The airport that handles the second largest number of
international passengers in the world is Gatwick. Number
one is Heathrow.
10) The average person over 15 smokes, 1,750 cigaretes
annually.
11) The worlds number one exporting country is Germany.
12) The worlds biggest restaurant chain McDonalds
serves about 15 million hamburgers a day at its 9000
restaurants.
13) The worlds largest food company is Nestle.
14) The worlds greatest and busiest port is Rotterdam.
15) The worlds greatest beer drinkers are the germans.






# how would you deal with Mr. Call. as he keeps raising
objections to your products: he say they are too expensive, that
hes worried about your after sales service, that your new
technology may not be reliable, that your design may not appeal
to his customers.
# What would you do if you worked in marketing for
Dentallo.
Dentallo is a medium size firm marketing toothpaste and
toothbrushes. Your Dazzle toothpaste and Protect toothbrushes
are market leaders in the domestic market, but due to heavy
competition from multinational companies with big advertising
budgets you are no longer able to reach your export sales targets.
Market research shows that a large proportion of consumers
aboard find your product image is old fashioned and dull though
your prices are lower than the competition.







Travelling


People travel abroad on business or for pleasure by road,
by air and by sea.
They travel at their own expence or at the firms expense,
they arrange accommodation, they make travel arrangements,
they even find out the romance of travel.
Travel is a solitary enterprise: to see, to examine, to assess.
Travelling on your own can be very lonely so even if we
crave for a little risk, some danger, an experience we should have
companions.
What are the advantages / disadvantages / of travelling:
-alone
-with a companion
-in a group with a guide?
Can travel broaden the mind? How?
Advantages and disadvantages of travelling on business.
Speak about your experiences and feelings about:
-staying in a hotel
-driving a car abroad
-travelling by train
-visiting new places
-leaving out of a suitcase
-eating in restaurants abroad
-weekends away from home
-waiting for a delayed flight
Which are enjoyable, exciting?
Which are stressful, annoying, depressing?
What difference does it make if youre on holiday and
not travelling on business.
Do you agree or disagree?
-take hand luggage not large suitcases.
-its essential to organize everything before you travel.
-you should take a walkman and plenty of reading
matter.
-learn as much as you can about the customs of the
people.
-its important to arrive a day earlier to give yourself
time to adjust and acclimatize.
-be careful about local food and drink.
-dont get involved in a political discussion.
-treat everyone you meet with respect.
-never forget that youre a foreigner
Add some more pieces of advice.
How many of these tips for travellers are worth
following?
-never get to the airport too early in case the plane is late.
-always take a good long book to read on a journey.
-always try to get some sleep on the plane.
-never take more than one suitcase on a journay.
-always try to do some work on the plane.
-never drink alcohol on a plane.
-you can avoid losing any important document by
keeping it in your hand luggage.
-you can save money on a hotel accommodation by
getting rooms at a discount through your travel agent.
-you can avoid delays by taking carry on luggage onto a
plane.
-always have some water with you.
You may depend on a travel agent or your firms travel
department to make your travel arrangements but there may be
times when you want to change an itinerary for a visitor or
yourself.
Some phrases you might need to use:
I want to fly to Miami on the 10

of the next month,
returning on the 20.
Id like to reserve a seat on Flight number
Id like to change my reservation on Flight no..
I need to get to the airport / railway station / as quickly as
possible.
One coach class / round trip / one way to Huston.
One first class / club class / tourist class return / single.
Is it too late to check in for flight nr. E009?
Which platform / track / gate does the 13: 40 to London
leave from?
Can you tell me what time flight nr. is due to arrive /
depart/ ?
Who would you speak to in each case to get the
information you require? What would you say?
-You have heard that flight BZ 431 is delayed.
-You want a rail ticket to Manchester.
-You want a plane ticket to Paris.
-You are in hurry to get to the airport.
-You have arrived at the airport three hours before your
flight.
-You have three minutes before your train leaves.
-You want to make sure of a hotel room in Madrid before
your flight departs.
Do you know:
-where a visitor could go on a free day or at the
weekend?
-when the museums are open?
-how a visitor can get tickets for a show?
-which restaurant to go?
-where a visitor can buy local specialities to take home?
Imagine youll welcome two people from the other side
of the world who havent left their own country before. Theyre
coming to work with you for a few months.
Make a list of customs and habits that will seem strange to
them and which will be different from their country. What will
you explain them about:
-eating
-public transport
-shopping
-work
-entertainments
-sports
Accommodation
Where can you find accommodation:
-in comfortable chalets/villas/?
-private houses / bungalows /?
-motels/
-holiday camps?
What kind of hotel do you prefer to stay in on a business
trip?
What facilities do you know? Chose those you are
interested in:
-buffet style breakfast
-fitness centre /gym/
-jacuzzi &sauna
-secretarial service
-video movies /T.V. /
-restaurant serving local specialities
-cocktail lounge
-free car parking
-photocopying
-self service cafeteria
-24 hour coffee shop
-room service
-swimming pool
-lifeguard
-golf course
-beach
Travel and hotels have always been closely related.
We place hotels in four groups:
Commercial hotels providing services mainly for
transients. Most of them travelling on business.
Resort hotels located in vacation areas providing
recreational facilities of their own.
Conventions hotels which service conventions meetings
usually held yearly of business or professional groups.
Resident hotels where people can rent accommodations
on a seasonal basis or even permanently.
Each hotel has got:
-a large lounge furnished with settees and chairs.
-a lobby with the reception desk.
-a service bureau.
-information desk.
-foreign exchange desk.
-waiting room with new stands.
-post office desk.
-souvenirs shop.
-lifts.
-restaurants
-bars.
-modern convenience.

The hotel staff include:
-manager
-assistant manager
-night auditor
-cashier
-desk clerk
-reception clerk
-bellboy
-porter
-doorkeeper
-chambermaid
-houseman
-cook
-waiter /waitress
-storekeeper
-wine steward
-bartender
What sort of rooms can you book in a hotel.
-single
-double
-suites
-rooms with bath /shower
-room looking out to
What modern convenience can you have in a hotel?
-central heating
-laundry service
-air conditioning
-disko
Name some of the dos and donts of the hotels. Start
with:
-when going out you should not forget to leave the keys
at the desk.
-you must pay the bill before leaving the hotel.
-rooms must be vacate by 12 am on the day of
departure.
-you are requested not to disturb other peoples rest.
-complaints should be made to Reception or to the
manager.
Describe a hotel that you liked most.




Travelling by Train

Railways today still carry the bulk of passenger and
goods traffic.
It is one of the cheapest ways of transporting freight
over long distances.
The railway station is provided with:
A waiting room
An inquire office
Parcels office (heavy luggage is registered
and labelled)
Left luggage office
Book stalls
Post office
Telephone booth
Booking office
Catering facilities ( restaurant, snack bar,
coffee room, tea room..)
Time table
Shop
The passengers hurry along the platforms getting on or off
the train; the porters carry the luggage to the train or push it on
their trucks to the luggage van.
The luggage van is placed behind the engine, then the mail
van and the passenger carriages with smoking and non smoking
compartments, a dining car.
The passengers compartments have numbered seats.
At intervals a guard or a special inspector checks the
travellers tickets.
The train arrivals and departures are posted up in time, the
passengers being invited to the trains by loudspeaker.

What kind of trains can passengers get on?
Express trains
Fast trains
Slow trains
Through trains
Commuting trains
What luggage do you usually have about you?
Light luggage
Heavy luggage
A suit case
A truck
Hand luggage
Under what circumstances do you book?
A single, one way ticket
A return, round trip ticket
A platform ticket
A season ticket
I wonder whether you have watched the rush in a railway
station.
People looking up members in the Telephone
Directory.
People consulting the time table.
People booking in advance.
People getting on and off the trains.
Porters seeing to the passengers luggage.
The incoming and outgoing trains.
Trains pulling out the station and picking up speed.

Find the deffinition for each of the words:

a. railway
b. railroad
c. railhead
d. bulk
e. station
f. bulky
1. U.S. system using trains to carry
2. end of a railway line
3. B.E. system using trains to carry passengers
& goods
4. large and awkward
5. large quantity of goods
6. place where trains stop

Describe your last journey by train using the following
vocabulary:
First class sleeper
Through train
Booking office
Luggage rack
Smoking carriage
Return ticket
Entrance gate platform
Ticket collector
Breathtalking scenary
Unique landscapes
To travel light
To run on time
To change times
To delay
To enjoy
To put out / off the lights
To have a change

Travelling by Air

It is most confortable and speediest of all means of
transport.
Airlines are constantly improving their services.
They are concerned about improving check in facilities
hiring well trained deck-in personnel providing excellent in flight
services such as: cabin services, seat confort, in flight
entertainment, good catering.
It is advisable to book tickets in advance. You can book :
A first class (P) seat
A Business class (C)
An Economy class (Y)
Before boarding the plane the passengers must have their
tickets and passeports checked, their luggage inspected, weighed
and tag attached to it.
The passengers can avail themselves of the various services
offered by the airport:
the exchange office
the duty free shop
the book stall
the restaurants
They will be waiting for the announcer calling the flight.
The stewardess will take the passengers to the concrete
runway where the plane is ready to take off.
What sort of classes and tickets can you book on any
flight?
First class (P)
Business (C)
Economy (Y)
Single one way
Return round trip
Direct point to point
Open dated return
Dated ticket
Which are the airport formalities?
Flying ticket checking
Luggage weighing
Customs control formalities
Passport control
Security check
Why are these necessary when the plane takes off?
Fasten your seat belt
Stop smoking
Listen to the instructions given by the air hostess
What are these for?
The information desk
The currency exchange office
The public address system
Telephone booth
Can you explain?
Aircraft To hit an air pocket
Aircrash
To board a plane
To book a ticket
Check in facilities
Catering
Liable to duty
Non stop flight
Point to point flight
Runway

Find the definition for the words and expressions:
1) A direct flight
2) Catering
3) Load factor
4) Open dated ticket
5) Check in facilities
6) Break even point
7) Return ticket
8) Long haul
9) yield
a) a point where sales cover cost but
do not make a profit
b) one way flight
c) round trip ticket
d) amount of weighed factor
e) long distance
f) to book a ticket leaving the date of
the return open.
g) supplying food ready to eat
h) profit
i) places where passengers give in
their tickets for a flight

You want to fly from Bucharest to New York.
Book a flight.
Write down a short dialogue.
Why do people prefer to travel by air?
What might a travel by plane depend on?
What aspects are the airlines all over the world
concerned about?





The Customs System
Customs clearance consists in the following operations of
the means of conveyance to customs units and production of the
accompanying documents.
- customs inspection of the means of conveyance and of
the merchandise carried.
- the checking of customs declarations.
The customs Tariffs are applied when clearing the goods
through the customs then customs duties are being charged in
conformity with the guide to the law of Import Customs Tariffs.
The guide enters the goods under several columns:
tariff heading and subheading
description of the goods
rate of duty
Customs bodies should check whether the merchandise is
in accordance with the customs declaration and transport
documents.
Customs duties are charged on the customs value of the
goods. If the goods fall under customs restrictions they are liable
to duties, if they dont exceed the free tax quota they are
undutiable.
Natural persons may bring in the country personal effects
which are duty free.
The Customs Regulations prohibits the introduction into
the country of : arms, narcotics, toxic substances, radio
transmitters and receivers, documents and printed matter under
law restriction.
It is prohibited to take out of the country securities, goods
that belong to the national cultural patrimony.
Any traveller who has items coming under customs
restrictions should declare them either orally or in writing on a
special form.
What should the officer do in case of contraventions?
-fine you
-confiscate your objects.
-charge a penalty for dutiable goods, for deliberate
concealment of prohibited goods.
How can your passport be?
-in order
-needs the entry / transit visa
-needs no visa
-has expired

Chose the correct definitions:
a. customs
b. to go through the
customs
c. customs clearance
d. customs
formalities
e. customs officers
f. customs tariffs
g. customs union
1. agreement between several
countries that goods can travel between
them paying duty.
2. the government department that
organize the collection of taxes or
imports.
3. to pass through the area of an
airport (port where customs officials
examine goods).
4. documents given by customs to
show that customs duty has been paid
and the goods can be moved.
5. declaration of goods and
examination of them by the customs.
6. people working for the customs.
7. list of duties to be paid on imported
goods.



Make up a dialogue using the following vocabulary:
I came from
Ill spend a few days as a tourist
Your passport is in regular order
I have no cash
Liable on duty
Personal effects
No charge on
On condition
Prohibited goods
We are through with the customs
Clearance
Restrictions
To register
Visa



Money


All values in the economic system are measured in terms of
money.
Our goods and services are sold for money and money is in
turn exchanged for other goods and services.
Coins are adequate for small transactions, while paper
notes are used for general business.
We also have a wider sense of the word money covering
anything which is used as a means of exchange.
Originally, a valuable metal (gold, silver, cooper) served as
a constant store of value; even today, the American dollar is
backed by the store of gold which the US government
maintains.
As gold has been universally regarded as a valuable metal,
national currencies were many years judged in terms of gold
standard
Nowerdays national currencies are considered to be as
strong as the national economies which support them.
Valuable metal has been replaced by paper notes. They are
issued by governments and authorized banks and are know as
legal tender.
Cheques and money orders perform the function of
substitute money and are known as instrunents of credit
Credit is offered when creditors believe that they have a
good chance of obtaining legal tender.
If a mans assets are known to be considerable then his
credit will be good. If his assets are in doubt then it may be
difficult for him to obtain large sums of credit.
The value of money is basically its value as a medium of
exchange or its purchasing power which is dependent on
supply and demand.
The demand for money is reckonable as the quantity
needed to effect business transactions.
An increase in business requires an increase in the amount
of money coming into general circulation.
But the demand for money is related not only to the
quantity of business but to the rapidity with which the business is
done. The supply of money is the actual amount in notes and
coins available for business purposes. If too much money is
available, its value decreases and this condition is known as
inflation.
The unit of English coinage is the pound sterling which is
worth 100 new pennies.
The symbol is always placed before the figures.
The abbreviation of p is written after the corresponding
figures.
The Bank of England issues banknotes for 1, 5, 10, 50
and 100. there are three bronze coins (half penny), the one
and two new penny, two cupro- nickel coins: the five and ten
new penny. Then there is the 50p. coin.
# The unit currency in U.S.:
dollar a paper bill or a silver coin.
- banknotes of $ 1, 2, 5, 10, 20, 50, 100, 500, 1000
- coins 1 5 (nickel), 10 (dime), 25 (quarter), 50 (half
dollar) are made of silver.
# How can you ask for a price?
How much is it?
How much does it come to?
How much do I owe you?
How much do you charge?
Its very expensive
Its rather cheap
Im short of money, can I buy cheaper?
# Say whether these statements are true (T) or false (F)
The U.S. dollar is a constant store of value.
Instruments of credit are accepted because they can be
converted easily into substitute money.
The purchasing power of money depends upon supply
and demands.
The demand for money is related to the rapidity with
which business is done.
You can earn interest on a current account.
Banks lend money to depositors who need capital.
The main profits of a bank come from lending money at
a fixed rate of interest.
Money is described as liquid because it is compared to
flowing water.

Trade Methods of Payment in
Foreign

I. Cash with Order (CWO)

You are extending credit to your supplier.
You run the risk that the goods will not be despatched in
accordance with the contract terms.
II. Open account
An agreement whereby you agree to pay for the goods
after you have received them, usually on a monthly basis. You
can send money to your supplier by:
a) Cheque this is the slowest method of payment.
b) Bankers draft you can arrange for your bank to issue
a draft drawn on an overseas bank in either sterling or
foreign currency. You send this direct to your supplier who
pays it into his bank account.
c) Telegraphic transfer this is the fastest method of
sending money abroad.
d) International payment order it may be slower than
T.T. but cheaper becouse there are no cable costs.
e) International Money Order this can be purchased from
your bank. You post the money order to your supplier and
he receives immediate credit from his bank.
III. Docummentary Bill of Exchange
The advantage is that you are not required to make
payment untill your supplier has despatched the goods.

Money Abroad

What sort of money should you take with you when
travelling abroad?
a) Travellers cheques
Will be replaced of lost or stolen within 24 hours
b) Foreign currency
c) Postcheques
Each cheque when accompanied by a postcheque. Card can
now be used to draw up to 100 in local currency from 90000
post offices in Europe, Honk Kong, Japan and Bahamas.
d) Credit cards
Accepted in a 5 million outlets Barclaycard is stronger in
France, Spain, Italy. Access in Germany and U.S.
e) Charge cards
American Express and Diners Club are less widely
accepted than credit cards. They charge a one percent processing
charge for bills converted back into sterling.
f) Eurocheques
Can be used to withdraw local currency as well as to pay
for hotels, restaurants, other services in nearly 5 million outlets.
The cheques are debited to your account. Individual cheques can
be cashed for up to 100 or the equivalent in local currency.
Echange rate fluctuations are a problem for buyers abroad
and also for sellers abroad.
It may be a problem for travellers too.
What problem have you had or do you know in
connection with movement in exchange rates?
What consequences can they have for companies,
countries, industries, individuals ..?
Lezi xal I ndex

Advertising
Advert - anun n ziar
Advertisement anun, reclam, publicitate
Advertisement canvasser prospector de publicitate
Advertisement column rubric anunuri
Advertisement department serviciu de publicitate
Advertisement manager director de publicitate
Advertisement office birou de primire a anunurilor
Advertising agent - agent de publicitate
Advertising appeal - atracie publicitar
Advertising contest - concurs de reclame
Advertising directory - anuar de publicitate
Advertising expenditure - cheltuieli de publicitate
Advertising rates - tarif de publicitate
Advertising schedule - calendar al anunurilor
Drawback - neajuns
Folder pliant, dosar
Hoarding.- plancard
Misleading neltor
Poster afi
Target customer client int
To advertise a face reclam
To boost - a populariza prin reclam
Want ads anun la rubrica cereri de serviciu

Mass media

Blurb prezentare, reclam.
Broadsheets ziar popular
Cover copert.
Coverage relatare.
Feature rubric fix.
Headline titlu.
Headlines rezumatul tirilor principale.
Item articol.
Jacket supra copert.
Layout aranjarea materialului pentru o carte.
News caster crainic.
News hawk reporter.
News release comunicat autorizat.
News sheet gazet de format redus.
News stand chioc de ziare.
Newsbill afi de ziar.
Newsbutcher vnztor ambulant.
Newsreel jurnal de actualiti.
Oblituary anun mortuar.
Peak viewing time or de maxim audien
Press clipping tietur din ziar.
Press release comunicat de pres.
Printing works - tipografie.
Radio schedule programul emisiunulor.
Rumour zvon.
Script scenariu
Sequel continuare
Sets decor
Skim a atinge uor.
Snap shot instantaneu
Soap opera telenovel
Stunt artist cascador
Tabloids pres de scandal.
The picture flickers imaginea plpie
The picture is blurred imaginea este estompat.
The picture is distorted imaginea este deformat.
The picture washing out imaginea se terge.
Time signal ora exact.
To bribe a mitui
To broadcast a transmite
To browse through a rsfoi
To cover news a relata, a comenta.
To hint a face aluzie.
To issue a edita..
To re-edit a reface
To release a lansa












Market


Base rate - curs de referin
Blue chips stock - aciuni sigure
Bond - obligaiune,garanie
Bond market - piaa hrtiilor de valoare
Brand image - imagine de marc
Brand leader - cap de serie
Brisk - piaa activa
Canvasser - prospector de pia
Deferred shares - aciuni ealonate
Demand - cerere
Demand rate - curs la vedere
Futures - piaa livrrilor la termen
Hardening of the futures - redresarea pieei
Home demand - cerere intern
Home market - piaa intern
Margin - marj
Margin in cash - acont n numerar
Margin of profit - marj de beneficii
Market overt - pia public
Market share - cota pieei
Market swing - tendina pieei
Market value - valoarea comercial
Prices levelled off preurile au atins un nivel constant
Prices picked up - preurile s-au redresat
Prices rocketed - preurile au crescut vertiginos
Rate of exchange - curs de referin
Rate of interest -.rata dobnzii
Rate of return - rata de recuperare
Revenue - venit al statului
Sales plummetted - vntrile s-au prbuit
Sales topped - vnzrile au depit
Securities - garanii,titluri
Security - valoare,titlu
Settlement day - zi de referin
Soft market - pia n scdere
Steady demand - cerere permanent
Steady market - pia stabil
Stock account - cont de capital
Stock adventure - speculare de aciuni
Stock holder - acionar
Stock on hand - stocuri nevndute
Supply - ofert
Terms of supply - condiiile livrrii
To dabble in the stocks - a juca la burs
To take stocks - a cumpra aciuni
Uncertain market - pia nesigur
Underwriter - garant
Venture capital - capital de risc
Yield - venit al unei investiii










Travelling

Accommodation gzduire.
Amenity - farmec,plcere.
Appeal atracie.
Appropriate adecvat.
Available accesibil.
Booking rezervare.
Clerk funcionar.
Chargeable call convorbire taxat
Commercial hotels- hoteluri pentru oameni de afaceri
Continental breakfast - mic dejun uor
Convenience confort.
Courses - feluri de mncare
Discount price - pre redus
Discount - bonificaie
Half fare ticket bilet cu pre redus
Height - nlime
Joint destination combinarea a dou destinaii.
Junction ncruciare de drumuri
Lobby culoar, hol mic.
Lounge hol.
Maid camerist.
Promotional fares preuri promoionale
Registration card registru de hotel
Resort hotels hoteluri n staiuni.
Roundabout ocol.
Season ticket abonament
Settee canapea.
Shallow water ap puin adnc
Silversmith argintar
Soft drinks - buturi slabe
Sparkling landscapes peisaje strlucitoare.
Spicy condimentat
Straight ahead - drept nainte
Tender ofert.
Ticket nipper compostor
Ticket window ghieu de bilete
Tip - baci
To accommodate a gzdui.
To add a aduga
To cater a se ngriji de nevoile cuiva
To chill a rcii
To chop a tia
To dip a nmuia
To disturb a deranja.
To go sight seeing a vizita oraul.
To melt a topi
To offer facilities a oferii condiii.
To outline a contura
To peel a descoji
To pour a turna
To provide with a furniza
To put up at a hotel a se opri la hotel
To season a condimenta
To shake a agita
To sprinkle a stropi
To whisk a bate oule
Undercooked crud
Vacant liber.
Well sitted comod.
Width - lrgime
To put through a face legtura

Money

Account cont
Account book registru de conturi
Bank return venitul bncii
Bill of exchange /draft cambie
Board of trade returns statistic comercial
Bounds obligaiuni
Bullion - lingou
Cash account cont n cas
Cash assets capital n numerar
Cash deposits vrsminte n numerar
Cash flow fluxul numerarului
Cash in hand numerar disponibil
Cheque to bearer cec la purttor
Cheque to order cec la ordin
Currency depreciation devalorizare monetar
Current account cont curent
Debenture bounds obligaiune cu dobnd fix
Deferred payments - plai ntrziate
Deposit account cont de depozit
Earnings venituri
Expenses cheltuieli
Figure cifr
Financial backing sprijin financiar
Financial futures contracte pe termen
Gamble joc de noroc
Gross return beneficiu brut
Hard currency valut forte
Interest dobnd
Legal tender currency moned legal
Let down declin
Money chest cas de fier, seif
Money in cash bani lichizi
Money market pia monetar
Money on deposit bani depui
Money pressure lips de bani
Pay in ship borderou de vrsmnt
Payee - beneficiar
Return venit, beneficiu, rambursare
Revenue venit mare, ctig
Revenue assets capital circulant
Revenue office administraie financiar
Saving bonds titluri de economii
Savings economii
Tax return declaraie de impozit
Tenor scadena unei obligaiuni
To earn a ctiga
To get into dept a avea datorii
To grant a loan a acorda un mprumut
To open an account a deschide un cont
To owe a datora
To save money a economisi bani
To settle an account a lichida un cont