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ANAND WATER METER MFG.CO.

LIMITED

Organization Study Report Submitted in Partial fulfillment of the requirements for
The MBA (Full time) Degree of the
Kerala University of Fisheries and Ocean studies


Submitted by
RAGHUL P R
SME-2013-21-25
MBA 2013


KERALA UNIVERSITY OF FISHERIES AND OCEAN STUDIES
Panangad,Kochi-682506



JUNE 2014


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ACKNOWLEDEMENT

First of all I place my heartfelt thanks to all my term or his blessings
showered up on to complete this organization study.
I express my sincere gratitude to Mrs. Maya, Secretary of ANAND
WATER METER Mfg. Ltd. for having provided me all facilities for the
successful completion of my project work.
The teachers of the school of management and entrepreneurship for
their indispensable support and for guiding me to the right source.
I hereby acknowledgment my indebtedness and sincere gratitude to
prof. Mathew Sebastian,Associate professor, School of management
and entrepreneurship,KUFOS for his timely guidance and assurance.

RAGHUL P R




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DECLARATION
I hereby declare that the organization study report Organization is a record of
bona fide work done by me in Anand Water Meter Mfg. Company Ltd. during
the period June 2014 under the supervision of and Mathew Sebastian,
Associate professor, School of management and entrepreneurship,
Kerala University Of Fisheries And Ocean Studies, and that no part this
report has formed the basis for award of any degree ,diploma ,associate ship,
fellowship or any other similar title or recognition in any other institution.


Panangad
04-06-2014 RAGHUL P R




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CONTENTS

CHAPTER NO

PARTICULAR PAGE NO
1 Introduction
1.1 objectives of the study
1.2 Methodology of the study
1.3 Sources of Data
1.4Scope of the study
1.5 Limitation of the study
2 Industry profile
2.1World scenario
2.2 Indian scenario
3 Company profile
3.1 Organization profile
3.2 Organization Structure
4 Functional Areas
4.1Purchase Department
4.2 Production Department
4.3 Sales Department
4.4 Marketing Department
4.5 Finance Department
4.6 Quality Assurance
Department

4.7 Hr Department
5 SWOT Analysis
6 Finding& Suggestions
Conclusion
7 Bibliography
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1.INTRODUCTION
An organization is a social arrangement which pursues collective goals, which
controls its own performance, and which has a boundary separating it from its
environment .Organization is the association formed by a group of people who see
that there are benefits available from working together towards some common goal
.Organization studies are the study of individual and group dynamics in an
organizational setting, as well as the nature of organizations themselves.
Whenever people interact in organizations, many factors come in to play.
Organizational studies attempt to understand and model these factors.
Organizational study is essential to any MBA graduate as it helps them to connect
theory with practice .Organization study refers to the study of organization as a
whole and getting adequate knowledge with various departments in the
organization. The study was carried out at ANAND WATER METER MFG. Co.(
P)Ltd M G Road kochi . This study is based on the different aspects and
dimensions of different departments of the company
Anand Water Meter Manufacturing Co. Pvt. Ltd. Manufacturer of ANAND
ASAHI brand water meter , was set up at Cochi, Kerala in 1963 in collaboration
with OSAKA KIKO Co. Ltd. Tokyo. The manufacturer of reputed ASAHI brand
water meter in Japan. They are presently one of Indias leading manufacturers and
supplier of water meter in India.
water meters are used to measure the volume of water used by residential and
commercial building that are supplied with water by a public water supply system.
Water meters can also be used at the water source, well, or throughout a water
system to determine flow through a particular portion of the system. In most of the
world water meters measure flow in cubic metres (m
3
) or litres .There are several
types of water meters in common use. The choice depends on the flow
measurement method, the type of end user, the required flow rates, and accuracy
requirements.
ANAND ASAHI water meters are approved by the bureau of Indian standard and
marked by ISO 779-1994 . The meters confirm the international standers ISO
4004(1). The meters are periodically tested and calibrated at FCRI (fluid control
research institute )
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Product range includes ANAND ASAHI water meters such as water meter
inferential water meter ,class B, inferential single jet dry dial water meter , class B
inferential multi jet dry dial water meter and many more items. The industry had
launched many different types of water meter and have successfully introduced
multi jet dry magnetic drive class B water meter using the latest technology ,
backed by 50 years of experience in product development. Recently the industry
also have a legacy of 50 years of experience in product development of
impressive growth oriented tack record based on viable and unmatched product
quality and excellent customer satisfaction .

1.1 OBJECTIVES OF THE STUDY
The main objectives of this study are to understand and get an idea about the
organization and various activities of the different departments. It also helps to get
familiar with the organization. Following are the other objectives of this study.
To Understand the Organisational Frame work and its functioning.
To study how the activities of the various departments are co-ordinated.
To study about strength , weakness opportunities of the company
To understand management practices followed in various areas

1.2 Methodology of the study
The success of a research depends largely on the methodology used. The
appropriate for the study. Identification of the company was selected for the
organization study, ANAND WATER METER MFG. CO. PVT. LTD
considering various factors including reputation of the firm, ease of getting
permissions, industry, location etc.
1.3 sources of data
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Data collection Both primary sources and secondary sources were used in this
particular research. Primary Data Primary data were collected through observation,
personal interview, discussion with managers and employees of the various
departments of the organization. Secondary Data Secondary data were collected
through literature review which includes companys internal records, publications,
annual reports, journal, statutory report, website (official and others) etc.
1.4 scope of the study

To understand the overall functioning of Anand Water Meter
To familiarize with department functions.
To interact with company officials at various level and to have an
understanding of their activity.
To understand the future plans of Anand Water Meter

1.5 Limitation of the study

There were some limitations in conducting the organization study , There were
difficulties in obtaining data from executives and managers due to their busy work
schedule. An in-depth study of the company could not be carried out due to
shortage of time. 1 The reliability of data used for study is largely depends upon
the companies reports and the information given by executives. The company has
the limitation to disclose their financial details, so a detailed analysis of financial
performance of the company is not possible
2 INDUSTRY PROFILE
The electronics industry, especially meaning consumer electronics emerged in the
20th century and has now become a global industry worth billions of dollars.
Contemporary society uses all manner of electronic devices built in automated or
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semi-automated factories operated by the industry .The Electronics industry in
India took off around 1965 with an orientation towards space and defense
technologies. It was rigidly controlled and initiated by the government and was
followed by developments in consumer electronics. India is the fifth largest
economy in the world and has the second largest GDP among emerging
economies. Owing to its large population, the potential consumer demand is almost
unlimited and consequently under appropriate conditions , strong growth
performance can be expected. In fact , the liberalization of the economy in 1991
has led to rapid growth. The electronics industry, in particular, is emerging as one
of the most important industry in the Indian market.
The electronics industry in India dates back to the early 1960s.electronics was
initially restricted to the development and maintenance of fundamental
communication systems including radio-broadcasting, telephonic and telegraphic
communication, and augmentation of defense capabilities . Until 1984 , the
electronic sector was primarily government owned .the late 1980s witnessed a
rapid growth of the electronic industry due to sweeping economic changes,
resulting in the liberalization and globalization of the economy. The economic
transformation was motivated by two compelling factors-the determination to
boost the economic growth , and to accelerate the development of export oriented
industries ,Like the electronics industry .
The electronics industry has recorded very high growth in subsequent years. By
1991 , private investments-both foreign and domestic were encouraged . the
easing of foreign investment norms , allowance of hundred percent foreign equity ,
reduction in custom tariffs , and de -licensing several consumer electronics
products attracted remarkable amount of foreign collaboration and investment. The
domestic industry also responded favorably to the politic policies of the
government. The opening of the electronics field to private sector enabled
entrepreneurs to establish industries to meet hitherto suppressed demand.
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Improvements in the electronics industry have not been limited to a particular
segment, but encompass all its sectors. Strides have been made in the areas of
commercial electronics, software, telecommunications, instrumentation,
positioning and networking systems, and defense. The result has been a
significanttrade growth that began in the late 1990.
2.1 WORLD SCENARIO
While the population increases every year, the quantities of water available
remains prettymuch the same. All that can be done on the supply management side
to increase storage facilities and improve reticulation systems to handle the water
more efficiently. However there is a realization that a large amount of the water
supplied at great expense to the end user, literally goes down the drain without
being used for intended purpose. Water Demand Management has become the
mantra for water authorities across the globe as government comes to terms with
levels of Unaccounted for water (UFW) that can easily exceed 60%. While it is
possible to reduce the UFW level by fixing up main reticulation systems, there is
still a lot of wastage at consumer level. In most communities there seem to be little
concern for water conservation. Its not usual to visit residential area at all levels
on the economic ladder and see water leaking from taps. Wastage at consumer
level is exacerbated by the fact that revenue collection rates for conventional
metering systemare often as low as 30%. Added to this, is the problem of water
theft, either through illegal connections to the main supply. There are two popular
approaches to manage consumption at the consumer level. First is to limit the
amount of water that the consumer can access a daily bases. This is most
commonly used in low income areas where there is a need to provide a life
sustaining quantity of water, but with only little chance of getting any payment
from the consumers. In some countries, there is an increasing demand from
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communities for an uninterrupted supply to be given to all consumers and
authorities are investigating the ways of providing a constant, but a restricted flow.
The second approach is to manage the supply to the consumers in such a way that
the authority can ensure that the consumers pay for the water they use. This can be
done on either a pre-pay or post-pay basis. The purchase of water on credit or the
settlement of outstanding debt (for post-paid) to be as convenient and pain-free as
possible. Any attempts by manufacturer to add smart function to water meter has
been hampered by the meters finite sources of power. An electricity meter can use
as much power as it needs to perform all its functions but water meter have to
provide its own power source.
2.2 Indian Scenario
The market of water meter is very flexible and the company has got a lot of
marketing ideas to implement. The company is not really facing much competition
from Kerala market. The competition is respect to the market outside Kerala. The
company has got a good market in Kerala. Company is trying to extend out its
market to the entire South India. At present the company has branch in
Coimbatore, Tamil Nadu. The company is going to launch a new branch in their
products in Coimbatore. Company has already captured 80% of the market in
Kerala and this is companys market share in Kerala industry.The challenge for the
water metering industry is to produce a metering system that is flexible enough to
accommodate the requirements of both water suppliers and water consumers.
Requirements range from a basis of water management device that release a pre-set
amount of water on a daily or monthly bases, to a fully flexible payment solution.
The payment solution needs to ensure 100% revenue collection and reduced
administration costs by eliminating the billing cycle. At the same time, the
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collection of revenue either pre paid or post paid requires the meter control
system to be fraud proof and self managing, while the meter itself needs to
maintain accuracy over an extended period of operations. In addition the meter that
forms the heart of the system needs to contend with a hostile operating
environment. A climate that includes prolonged UV exposure and torrential rain
poses many problems. On top of this, many water authorities are only able to pump
water of variable quantity with frequent disruption to supply. The meter needs to
operate in such a way that it can handle this while maintain its accuracy
A number of meter manufacturers are now competing to provide a solution that
addresses all the shortcomings of the existing meters, as well as providing a
number of innovations that make the intelligent meter as attractive to all role-
players as the tried-and- tested smart electricity meters.
Over above this company had successfully participated and were awarded many
prestigious water meter tendors all over india and were executed to the best
satisfaction of water authorities boards etc. These includes suppliers made to delhi,
BW SSB banglore , jala nidhi project kerala , PHEM jaipur, UP JAL, NIKAM,
RANCHI , Mumbai etc.






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3. COMPANY PROFILE
Anand Water Meter Manufacturing Co. Pvt. Ltd. Manufacturer of ANAND
ASAHI brand water meter , was set up at Cochi, Kerala in 1963 in collaboration
with OSAKA KIKO Co. Ltd. Tokyo. The manufacturer of reputed ASAHI brand
water meter in Japan. They are presently one of Indias leading manufacturers and
supplier of water meter in India. Last year they have completed 50 years of
excellence in water meter industry (1963-2013). The only water meter company
in India which have achieved this rare and coveted milestone..!! ANAND
WATER METER MFG.CO.PVT.LTD Is the one of the first major concern of the
anand group ,. In 1950 there are different kinds of manufacturing units which are
underthe control of anand group ,they are
Anand wire allied industries (p) ltd
ANAND WATER METER MFG.CO.PVT.LTD
Toshiba anand lamp ltd
Anand lamp ballast mfg.co.pvt.ltd
Toshiba anand batteries ltd
Punjab anand batteries ltd
PUnjab anand water mfg.co.pvt.ltd
But due to the various reason all other industries has ben closed and the only
industry which nis under the control of anand group presently is the water
mfg.co.pvt.ltd
They have come out with different types of water meters and have successfully
introduced multi jet dry magnetic drive class B water meter using the latest
technology. Backed by 50 years experience in product development, recently they
have developed class C water meter also. They can proudly boast of a legacy of
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fifty years impressive growth oriented track record on an enviable and unmatched
product quality & excellent customer satisfaction.
They are the pioneers in water meter manufacturing in India and is the first
company to receive ISI licensing Certificate. They are also an ISO 1900-2008
certified company. They also have certificate in environment management system
as per ISO 14001. They have manufacturing facilities at various places in India.
Their brand name is a well known brand throughout India among the users of
domestic meters. They produce and market full range of domestic type meter viz.
15mm Single and Multi jet, 20mm Single and Multi jet and 25mm Single and multi
jet types. They have an excellent R &D and Q & C department which keep a close
track of the latest product development and quality aspect revealing in the
domestic as well as international water meters and try to imbibe the same standards
at their factory too. These meters falls under 68 Protection class.
Also their sister company Anand Zenner, Pvt. Ltd. Co.In technical collaboration
with Zenner Zahler Germany and having factory at Coimbatore, produce full
range of Woltman Bulk Meters required for Industrial/Agricultural sector under the
popular brands named ANAND & ANAND ZENNER. The product range of
Bulk / Woltman meters include:40mm, 60mm , 80mm, 100mm, 150mm, 200mm,
250mm, 300mm.
ANAND & ANAND ZENNER brand woltman bulk meter enjoying very good
market reputation among the end users, of this prestigious segment. Anand range
of products is known for its sturdiness and excellent quality. Both ANAND
ASAHI&ANAND brands with their stylish and sleek designs are known for its
measuring accuracy and reading precision. Both brands enjoying tremendous
goodwill and brand loyalty in the Indian market. Their prices are always
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competitive and trade/ customer is fully satisfied by the value for money they pay.
The fact is that the products are properly serviced and ably supported by a very
efficient and dedicated sales and service team which complements the companys
marketing and dealers network already existing throughout the country.
There meters are widely recognized and accepted by almost all the leading Water
works/ Public health department/ Corporation/ Municipalities/ Panchayats etc. In
India they manufacture water meters conforming to ISO 406(I) specification and
marked with ISI 779:1994with up-to-date amendments. They have successfully
passed all the leading quality& performance evaluation tests at FCR/ SITARC etc,
an NABL accredited laboratory approved by BIS. The testimony of this can be
gauged by the successful completion of 103,000 nos. Single jet 15mm- Class B
meters supplied to greater vizag.
Municipal Corporation (GVMC), VIZAG, under JNNURM scheme within the
stipulated timeperiod. They have also undertaken many notable sub-contract work
of leadng infrastructure contractors like ARSEN & TOUBRO Ltd, SINGAN
Project Ltd, Vishwa Infrastructures & Services Ltd etc. They had also recently
completedan order of 15000 Multi jet meters 15mm- Class B type to Municipal
Corporation, Public health division, Chandigarh (MCPH). Presently they are in the
process of supplying 25000 water meters in Kerala under Japan aided drinking
water project (JICA).
Over and above this, company has successfully participated and was awarded
many prestigious water meter tenders all over India and was executed to the best
satisfaction of water authorities/ boards etc.These include supplies made to: Delhi
Jal Board, BWSSB- Bangalore, Jalanidhi Project Kerala, PHED- Jaipur, UP Jal
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Nigam, DW& S Urban circle,Ranchi, Muncipalcorporation of Brihan Mumbai to
name a few.
The manufacturing / assembling capacity of this company is 15,000 meters per
month (all types). They also offers one year guarantee for all water meters against
all manufacturing defects as per the conditions stipulated in the warranty card.
Competitors they faces are Kranthi; Chambal; Aristo.


SBUs or Strategic Business Unit are;
Single Jet Water Meter
15mm class B Single Jet Dry Dial Water Meter(SJDDWM)
15mmclassB SJDDWM, Special quality
32mm & 40 mm class B ,SJDDWM
15mm class C ,SJDDWM
Multi Jet Water Meter
15mm class B Multi Jet Dry Dial Water Meter(MJDDWM)
20mm& 25mm class B , MJDDWM
15mm class C MJDDWM
Woltman Bulk Type Class B MJDDWM



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3.1 Organizational Profile
Name :- ANAND WATER METER MFG. CO. (P) LTD.
Nature of business : - Manufacturer
Founder :- Mr. C.L. Anand
Email address :- anandcok@giasmd01.vsnl.net.in
Major markets :-Indian subcontinent
Work address :-Palluruthy Industrial Area , Water Land Road ,
Cochin 682006
Registered address :-Anand House, LVII/1463, M.G.Road, C.L.Anand
Lane,P.B.No:1002, Ernakulam, Cochin:-6882011,
Kerala, India.
Foundation stone lay by:-Shri K.A. Damodara Menon (minister for industries),
Kerala on 13-4-1962
Year of Establishment :- 1963
Inaugurated By :- Shri . C. Subramaniam (Minister for steel & heavy
industries Govt of India)
Chairman :- Neelam Anand
CEO :- Joseph Vadakkan
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Auditors :- Varma & Varma
Bankers :- Punjab National Bank

Anand Water Meter Mfg. Co. Pvt. Ltd. have a Line Organization structure.
Authority flows in a direct line from superiors to subordinates. The one-man one-
boss principle is strictly applied. Managers have full authority in their own areas
of operations and are responsible for final result. Similarly each subordinate is
directly responsible for the performance of assigned duties. If the subordinates fail
to carry out reasonable orders or directives, the superior has to take disciplinary
action. Thus, authority flows upwards throughout the organization.
COMPENSATION- forms such as bonuses, commissions and profit-sharing plans
are incentives designed to encourage employees to produce results beyond normal
expectation. BENEFITS such as insurance, medical, recreational, retirement
(provident fund, gratuity and pension), educational facilities etc. are provided for
employees. Their aim is to, motivate workers to do well;








19


ORGANIZATIONAL STRUCTURE





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CEO
Overall management of the company
Approves the quality policy and objective
Identifies and provides resources
Review quality management system
MARKETING MANAGER
In charge of all activities related to marketing and customer
Responsible for review approval of orders
Tender processing
Complaints redresser
Analysis of customer feedback including complaints

SALES EXECUTIVE
Promotion of sales including institutional sales
Liaisons with concerned authorities
ACCOUNTS MANAGER MARKETING
Accounting function related to sales activity
ACCOUNTS EXECUTIVE MARKETING
Assisting accounts manager
Marketing for accounts function related to marketing

WORKS MANAGER
Plans and executes production
Responsible for production
Responsible for storing of raw materials
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PRODUCTIONS ENGINEER
Responsible for day-to-day production
Maintenance of plant and machinery
STORES MANAGER
Responsible for stores (products)
Maintain records of stores
Responsible for dispatching of products
PURCHASE-IN-CHARGE
Responsible for raw materials purchasing
Maintain records of purchase orders
QUALITY ENGINEER
Responsible for inspection and testing
Control of all laboratory equipment
Responsible for product identification and traceability
Responsible for inspection and test status
SECTION SUPERVISOR
Responsible for day-to-day functioning of the allocated sections
Assigning duty to individual workmen

4. FUNCTIONAL AREAS
4.1 PURCHASE DEPARTMENT
The main function of purchase department is to purchase the raw materials for the
production processes. The main functions of the purchase manager are toPurchase
manager receives material requisition for raw materials, components, consumable
items and items that are required for repair/ maintenance etc from the workshop
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production department .And to Follow up the dispatch and delivery by suppliers
and take delivery items purchased and forward it to factory and the departments.
PROCEDURES FOLLOWED IN THE PURCHASE DEPARTEMENT
To receive requisition for the materials , order level
Verify the prices of the products from the concerned suppliers
On the receipt of the materials, verify IGR received from the factory along
with the suppliers bill and regarding rates, quality of the product, quality
and transportation charges.
To post the bill in the purchase register.
Forward the original and IGR to accounts dep. for making the payments.
Forward the duplicate copy of the bill to the factory.
Prepare evaluation chart periodical wise.

4.2 PRODUCTION DEPARTMENT
Production is the functional area responsible for turning inputs into finished
outputs through a series of production processes. The Production Manager is
responsible for making sure that raw materials are provided and made into finished
goods effectively. He or she must make sure that work is carried out smoothly, and
must supervise procedures for making work more efficient and more enjoyable.
The production unit of ANAND WATER METER MANUFACTURING
COMPANY PRIVATE LIMITED is situated in the Industrial area,
PALLURUTHY, Cochin. The company has set up an ancillary production unit at
SIDCO industrial estate, Coimbatore and a third production unit in the year 2006 at
Solan district ,BADDI, Himachal Pradesh.
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The head of the production department is the work manager or the plant manager.
The work manager is assisted by the store manager and the section supervisors.
The production unit of anand water meter consists of around 40 workers.
performance appraisal is the responsibility of production supervisor. A target is
fixed and production is carried to achieve the target
The production is involved in the process of making the water meters. The process
is done after getting the order from the plant manager. The plant manager is
responsible to give orders to the workers for starting their processes.
The production department of ANAND WATER METER is mainly divided into 7
sections. They are Raw materials store, Component section, Machine section, , ,
Plastic section , Assembly section , Packing section
Raw Materials Store
The purchase manager purchases the raw materials from various places and from
various sources. Usually the raw material is purchased from Coimbatore and then it
is bought to plant gate. At the plant gate, the plant manager ensures the quality of
the raw materials. If the raw materials are up to the quality mark, the plant manager
will give approval, and then the materials are placed in the store. The purchase
manager will purchase the items and then carry forward to the factory and other
department.
There is a store to keep all the purchased components.Usually there will be four or
five suppliers of the raw materials. The company selects the best according to the
raw materials and the price. Then only the company will start taking orders and
give orders to the suppliers for the specified quantity for the specified materials.
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The purchased material will not directly go to the production units. After the
inspection of supervisor, only it will be taken to component store room.
The main items which are stored in store room are Gear, Upper chamber , Inner
Case ,Impeller , Dial, Dial Glass , Washer ,Regulator, Set Screw , Meter Body,
Registration Box
Component section
This is the another section in the plant where components are placed. The
components and the items purchased by the manager are transferred to the
component section and it will be sorted in accordance with the requirement of the
products to be produced. Function carried out in the section are Dail assembling,
impeller assembly , impeller assembly ,inner case facing, upper chamber fuel
fixing , drilling and facing ,pivot making
Machine section
machine used for various purpose are turret lathe machine ,engine lathe machine,
drilling machine, trading machine regulators and hyrdraulic pressure testing
meshine for finding out leakage. The factory has got a good system to test the
pressure of the water meter in order to check wheather the system is good and
adequate to meet the requirements. The factory is running with a variety of
machines which are imported.
Plastic section
Mainly four types of plastic material are manufactured in this section. They are
center gear , winzer and meiki the third and last section in the initial processing
unit is molding unit . it is important and carefully done because a minor mistake
in plastic materials should result in stoppage of working of water meter
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Assembling section
There are near 8 workers in this section , in here the accuracy of the meter is tested.
After assembling the product goes for testing . after testing the acurecy and actual
flow rate , the product is approved. Defective meters will sent to assembly section
again and repair .
Packing section
The work done in the packing section are as follows
Sealing and finishing
Painting
Packaging
Visual testing
Storing of finished meters
Total production 2012-2013
The production during the year was 22531 water meter as agaist 8095 during the
previous year

4.3 SALES DEPARTMENT

The sale coordinator coordinates the sales activity of the various branches and the
head office. He monitors the sales activity and timely dispatches of the goods. He
also monitors the payment position from the customer, and the dealers and the
distributors appointed by the company.
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SALES ACTIVITY
The main sales promotion activity is done through the dealer network i.e., the
dealer who is appointed by the company in various parts of the state of Kerala.
Another activity of the marketing manager is to appoint new dealers in a new area
of interest or territory. He must enhance the sales of a particular area or the sales in
the existing area or territory. The company also has a procedure to sell the product
through traders. He has the power to appoint new dealers in a particular area and
enhance the sales activity through the existing dealers in that territory
TERMS AND CONDITIONS OF SUPPLY
The price indicated in the price list is for Cochin (Kerala). Freight will be charged
extra. The products are warranted for12 months from the date of supply against
manufacturing defects only if conditions stipulated in the guarantee card &
installation procedures. As per ISI are followed strictly.If the water meter are
found defective within 12 months of purchase and is not tampered , it may be
returned for free repair along with bill copy and warrantee card

AFTER SALES SERVICES
The company provides after sales service for their products. This is done under
strict control of the marketing manager and executives coming under him. The
company provides replacement of their products if it is under guarantee as
mentioned in the guarantee card. In this case, the dealer will send the product back
to the company. On the other hand, if the product is not under guarantee or without
guarantee, the company will charge a nominal fine for repair and maintenance of
the products.
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Sales 2012-2013
The sales turn over of the company for the year was Rs 250.79 lakh as against Rs
254.49 lakh in the previous year. the company could sell only 44634 water meters
as against 45523 in the last year
4.4 MARKETING DEPARTMENT
The marketing department has overall responsibility for growing revenue,
increasing market share and contributing to company growth and profitability. In a
small business, the marketing department may just be one person, or it may include
a marketing director or manager plus marketing executives responsible for
functions such as advertising, publications or events.
Here the company is following a two-tier strategy for effective functioning of the
marketing activity. They are:
Project sale
Dealer network
PROJECT SALE
Project sale is a system, which is followed by the company from the start of its
operations. The company introduced this system after getting the approval from the
government. Actually a tie-up with Kerala state water authority. The company has
a tie-up with the government of Kerala with respect to marketing of ASAHI
water meter.
The project sale was introduced in connections with the governments water supply
schemes like JALADHARA and JALANIDHI. As the government of Kerala
implemented these projects effectively, it directly helped the water meter industry
28

to grow and generate profit also. JALANIDHI is a World Bank aided community
based rural project. Kerala Rural Water Supply and Sanitation Agency is
responsible for implementing the project in the state with community development
and technical support of NGOs / GPAT.
DEALER NETWORK
Dealer network is a system, which is followed almost in every company. This is a
system by which the company appoints dealers according to the area and the
market viability for the water meters. In effect of marketing activity of the dealer
network is quite difficult. At first, the sales coordinator has to contact the dealers
and elicit information regarding the number of water meters needed. The
salescoordinator is convinced about the number of water needed and if the
marketing manager gives approval for the supply of water meters. Then the sales
coordinator will send a sales note to the factory and the dispatch team will arrange
the receipt and dispatch the goods. The sales coordinator will make arrangement
for the payment from the dealers and it shall be made by the cheques and the
demand drafts or the dealers can make it by paying directly to the companies
account by A/C payee cheque.
BRAND PROMOTION
The company has a wide range of brand promotion within and outside Kerala. The
marketing manager is the person who performs the functions of the promotion of
the marketing activity and generates awareness about the bands among the general
public and among the usual and also the new customers in a new area.
The company usually implements this function by arranging engineer meeting
according to the markets conditions from time to time. They also arrange plumbers
meet and meet the prominent plumbers working under different state water board
29

and generate awareness about their brand and that helps to reduce the information
gap that exist between the customers and the company.
MARKETING NATURE
The main duty of the companys marketing force is to conduct engineers
meeting and plumbers meeting whenever there is a need to enhance their
marketing activity.
The purpose of conducting these types of meeting is to augment and
promote the brand awareness among the major customers through the main
plumbers in the state water boards and engineers in those departments.
There will be a campaigning program me to be conducted in every three
months to generate awareness of the brand to the customers and to utilize
that opportunity to clear the marketing channel.
A team of marketing executives headed by the marketing manager will
conduct the campaigning program.
The company provides time to time offers to the dealers in the dealer
network and to their and consumer etc.
COMPETITORS
The company faces competition with respect to quality and price. The company
handles quality problem through their loyal customer and by the enhancing timely
after sales services. Competition with respect to quality is actually from within the
state. Major competition faced by the company is with respect to the price. The
company faces price competition mainly from north India. The problem is under
the consideration of the board. The main competitor is KRANTHI.
.
30

MARKETING CAMPAIGNS
The programs of the marketing campaigns include the following:-
Giving importance to the advertisements in print as well as in visual media
like magazines, newspapers etc.
Advertisements through various agencies who are promoting the products
smooth flow.
Gifts coupons are provided to the dealers in the companys dealers network
for those who achieve the target and beyond the target.
Exchange offers are provided to customers for their existing water meter at a
discount.


DEALERSHIP CRITERIA
The company follows a system of vast dealer network for their product in a
particular area or territory. The criterion for giving dealership is the coverage of
the area and the numbers of plumbers under the control by the applicant. Dealers
are appointed taking into consideration whether a particular area has got a
specified number of dealers already appointed by the company.The companys
policy is to appoint at least 4 or 5 dealers in a particular area.
4.5 FINANCE DEPARTMENT
finance department will be responsible for all the day to day transactional
accounting for the business. This will include the tracking of all transactions and
the management of any government reporting. The finance department is also
31

responsible for management of the organizations cashflow and ensuring there are
enough funds available to meet the day to day payments. Looking forward, the
finance department will work with managers to prepare the organizations budgets
and forecasts, and to report back on the progress against these throughout the
year. This information can be used to plan staffing levels, asset purchases and
expansions and cash needs, before they become necessary.
For the assistance an impressed account is kept to deal with the petty expenses .
the head office provide this facility to the plant manager .finance refers to the
application of skills in the manipulation in the use and control of money . the
finance in the modern business world is the life blood of the business economy .
we cannot imagine a business with out finance because it is the central point at all
business activities. The Software here used is tally.
Financial functions
Quarterly and yearly financial report making
Making bank statements
Ensure that there are adequate funds available to aquire the resources
needed in the organization
Ensure costs are controlled
Ensure adequate cash flow
Establish and control profitability levels
Functions of accounts department
Maintenance of books by data entry
Preparation of financial statement
Sales register
32

Cash and bank books
Preparation of annual report
Drawing monthly trail balance
Keeping personal file of employees relating to salary computation and
annual increment
Bank reconciliation

The Working Results Of The Company For The Current Year 2012-2013 Are As
Under:
CURRENT YEAR
2012-2013
(Rs. In Lacs)
PREVIOUS YEAR
2011-2012
(Rs. In lacs)
Sales Turnover 250.79 254.49
Profit/Loss before Interest
and Depreciation
18.93 (5.14)
LESS: Interest 14.48 10.14
Profit/Loss before
Depreciation
4.45 (15.28)
LESS: Depreciation 4.29 5.60
Net Profit/Loss .16 (20.88)




33

ANAND WATER METER MANUFACTURING COMPANY PVT.LTD.
BALANCE SHEET AS AT 31
ST
MARCH ,2013
Particular Note
No:
As
at31.03.2013
Rupees
As at
31.03.2012
Rupees
1 EQUITY AND
LIABILITIES

Share holders fund
a. Share Capital 2 4,999,800 4,999,800
b. Reserve and
Surplus
c.other long term
liabilities
3


4
(15,513395)

3757258

(15529206)

3694758
CURRENT
LIABILITIES

a. Short-term
Borrowings
5 24069,206 24,069,214
b. Trade Payables 6 958357 2237147
c. Other Current
Liabilities
7 12378919 11076346
d. Short-term Provisions 8 1559719 2227844
TOTAL 32,209864 32775903
2 ASSETS
Non-Currents Assets
a. Fixed assets
34




QUALITY ASSURANCE DEPARTMENT

In manufacturing, quality control or quality assurance is a set of measures
taken to ensure that defective products or services are not produced, and that the
designmeets performance requirements. It includes the regulation of the quality of
Tangible assets 9 2564150 2721362
b. Non-Current
Investment
10 1,230,409 1,230,409
c. Long-term Loans and
Advances
11 314573 316070
d. Other Non-Current
Assets

Current Assets
a. Inventories 12 10112414 7214857
b. Trade Receivables 13 1908023 3477373
c. Cash and Cash
Equivalents
14 13859262 15207140
d. Short-term Loans and
Advances

Other current asset
15


16
1666716


554317
2608692
TOTAL 32209864 32775903
35

raw materials, assemblies, products and components; services related to
production; and management, production, and inspection processes.

Department policy
The policy of the QAD department is to ensure quality by adopting high
standard of testing with respect to pharmaceutical standards. ISO standards in
house specification and to develop the implement system for imposing quality as
per quality objectives of the company. The firm has a well equipped QAD at the
factory assuring the quality of finished goods as well as raw materials.

Functional areas of QAD
Quality control
Quality assurance

Quality control: This section deals with final inspection of goods i.e. whether the
finished goods passed or failed the quality checks.
Quality Assurance:Anand Water Meter Mfg.Companyhas implemented QMS
considering all aspects of personnel inputs, apt technology and machinery for
various operations. Functions such as NPD, production engineering, purchase and
stores, QAD, production, maintenance, HRD and marketing are smooth
functioning.

HUMEN RESOURCE DEPARTMENT
36

Organizations have proclaimed their human resources to be their "most valued
asset. Human capital is a critical factor in promoting competitiveness as
it provides the required knowledge, skills and capabilities for developing
competitive strategies. The role of the human resource function is to deliver the
human competencies i.e. the internal capability required to achieve the
organizations objectives.
DUTIES AND RESPONSIBILITIES
Head of the Department
Recruitment of executives/managerial categories as authorized by the
management.
Administration of performance appraisal awarding increments,
performance rewards, promotion and grievance redresses of employees.
Planning, organizing and conducting training as per the training plan
and policy.
Initiating organizational development activities to bring the manpower in
line with the management vision.

Executive HRD
Responsible for generating all the MIS reports
Preparation of appointment orders and other office orders.
Coordinating with placement consultant and other internal and external
customers of HRD department as and when needed.
Assisting HOD (HRD) in day to day functions.

RECRUITMENT
37

Recruitment means searching for and obtaining potential candidates
insufficient numbers and quality so that the organization can select the most
appropriate people to fill its job needs. The two main aims of recruitment are the
attraction and retention of the interest of suitable applicants, and the projection of a
positive image of organization to those who comes to contact with it.
Purpose
To ensure that the organization has adequate competencies in all
functional areas to meet its objective and goals. The sources of
recruitment are:
Notification press or advertisement
Campus interviews
Natural transfer and promotion
Reference by consultancy or professional bodies
Employee referrals

Procedure
Recruitment is one of the most important activities of HRD.
Recruiting the right person for the right job ensures better productivity and lesser
hassles. Recruitment will be done on the basis of manpower budget. Manpower
budget for a financial year will be prepared by HOD (HRD) at the time of
preparation of business plan of the organization.
HOD (HRD) will consult the divisional head and the budget and
planning department for preparation of manpower budget. HOD should forward
the number of requisitions and initiate the process of recruitment if the position is
budgeted. If it is not special approval from the management should be obtained.
38

Recruitment will be done through internal database, recruitment agencies,
advertisement etc. After short listing the candidates, an interview panel will be
determined and they will conduct the interview. Interview panel contains subject
expert, department head, HR representative
and divisional head. HRD dept will send the interview details along with names,
proposed salary and responsibility to the MD through ED for the comments or
approvals. The appointment order will be prepared and issued based on this. On
resignation an exit interview is conducted by the HOD (HRD).

TRAINING
Training is very important for learning and development. HR department
should plan, organize and conducting training programs as per the training plan,
policy and needs.
Purposes
Identify the training needs.
Upgrade knowledge and skills.
Build up a line of competent confident people and to prepare them for more
responsible jobs.
Procedure
Training is done based on the identified training needs by the reporting
officer and by the associates. Training is done through administering psychometric
tests. Training calendar is prepared on the basis of the identified training needs and
cultural needs of the organization. The training calendar depicts the training plan
for the year. Based on this a monthly calendar is prepared.
39




SWOT ANALYSIS

A scan of the internal and external environment is an important part of the
strategic planning process. Environmental factors internal to the firm usually can
be classified as Strength or Weakness and those external to the firm can be
classified as Opportunities or Threats. Such an analysis of the strategic
environment is referred to as a SWOT Analysis. The Overall evaluation of
companys strength, weakness, opportunities and threats is called as SWOT
analysis. It can do so by using a form which is called marketing memo or an
outside consultant can be hired. but it is always better that then companies do their
own SWOT analysis and accept their weakness and threats and review the
marketing, financial, and organizational competencies and rates each factor as a
single strength, minor strength, neutral factor ,minor weakness and major
weakness.
Clearly, the business does not have to correct all its weakness nor should it
focus about its strengths. The big question is whether the business should limits
itself to those where it possess the required strength or should it explore better
opportunities might have to acquire or develop certain strengths.
Sometimes a business does poorly not because its departments lack the
required strength but because they do not work together as a team. Every year the
company asks each department to rate its own weakness and those of other
40

department with which it interacts. Once each departments weakness are
identified, work can be undertaken to correct them.

STRENGHT

Experienced and qualified employees.
High production capacity of company
The main strength of the company is that it has got 80%
of the market share.
% of quality assurance.
Effective support of top management.
Good& Well developed infrastructure facility.
Wide network of dealers all over the state.
High demand of the product.
Brand name is more popular
They provide after sales service
The required machines are also manufactured by the
same.
Low level of wastage.
The raw materials are reusable.

WEAKNESS
Take more time consumption for checking the quality
of materials as well as product
41

Speed of the production is less
Without human resources cant do any process
No updated machines
The company facing more competition from other
competitors because of the quality of their products
Poor advertisement.
Facility of transportation not up to the level
There is no credit facility
Sometime Scarcity of main raw materials
Lesser chance of promotion
Lack of modern technology
OPPORTUNITIES
The product help to reduce and encourage conservation of
water .In future it is widely applicable.
It help to all water distributors to identify the quantity of
water allotted to anywhere. Specially Govt water authorities
etc. It will help to increase the demand of the product.
The company become the leader in the water meter industry
because of the quality of the products.
Emerging and untapped market
Liberal policy
Industry with tremendous scope of technology.
THREATS
The balancing of demand and supply is complicated.
42

The industry is dynamic one
High competition in the industry
Slow economic growth
The company must introduce more promotional
strategies to attract new customers

CONCLUSION

Anand Water meter Manufacturing Co. Pvt. Ltd. Manufacturing of ANAND
ASASHI brand water meter, was set up at cochin, Kerala in 1963 in collaboration
WITH OSAKA KIKO Co, Ltd. Tokiyo. The companys strategy for growth
envisages further expansion of capacity, modernization of processes, adherence to
strict quality assurance protocols and a drive to boost efficiency in manufacturing.
The company has also got a wide variety of machines that are imported and it also
play a very huge role in the production process. In this organization each
departments coordinates themselves to attain the common objectives of the
organization.







43





BIBLIOGRAPHY


BOOKS

1. Aswathappa K. 1999, Human Resource & Personnel
Management,Newdelhi,
Tata McGraw Hill Publishing Co.
Ltd.

2. Kothari C.R. 2004,Research Methodology Methods & Techniques,
Newdelhi,
New Age International
Publishers.

3. Kotler Philip 2002,Marketing Management, Newdelhi,
Prentice Hall of India Pvt.
Ltd.,
44

WEBSITES
www.wikipedia.com
www.anandwatermeter.com
Companys manual