Learning Search Engine

Optimization (SEO): A Video

Introduction
Skills for Effective Online Marketing

Duration: 6 hrs 25 min
Price: $59.99
Available as: On-Demand Training
ISBN Code: 978-1-1184-6603-2
Search engine optimization (SEO) has emerged from
humbl e begi nni ngs to become an i ndustry unto i tsel f.
In this course, published in association with our
partners at Sybex (a Wiley imprint), SEO expert Matt
Bailey explains how SEO is different from traditional
marketi ng, how search engi nes work, and how to tune
your website so it not only ranks high in search
engines, but attracts and holds visitors. Youll learn
how to make the most effective use of keywords, social media, links, analytics, local/mobile search, and
more. And more importantly, you ll learn how to plan an overall strategy for using SEO to improve the value of
your business, and how to accurately measure the success of that plan.
Visit this course's page for more information online:
http://www.video2brain.com/en/courses/learning-search-engine-optimization-seo-a-video-introduction

Matt Bailey
Online Marketing Expert, Trainer
MattBailey is the founder and president of SiteLogic Marketing. With nearly twodecades in the
onl i ne marketi ng i ndustry, Matt excel s i n combi ni ng hi smarketi ngbackground wi th programmi ng
know-how to hel p compani es createcomprehensi ve strategi es that i mprove web presence and
conversions.Since hisdays as a science museum intern performing shows with a Tesla coil, he hasalways
created an engaging spark with audiences. In the earliest years of theInternet, Matt traveled around the
country speaki ng at touri sm semi nars,teachi ng busi ness owners how to market thei r websi tes more
effectively.Matt wasan internet entrepreneur in the early 90s, which led to his interest insearch engine
optimization. After selling his first venture, he worked as asoftwareengineer and then built the online
marketi ng departments at twoagenci es. He founded Si teLogi c i n earl y 2006, earni ngi mmedi ate attenti on i n
theindustry and quickly becoming one ofthe top online marketing agencies.Now, Mattspeaks to crowds of
hundreds and thousands of business owners, marketers, andweb developers around the world. And they
agree: he successful l y di smantl esthe i nti mi dati on of onl i ne marketi ng.Matt hastrai ned and consul ted wi th
hundreds of the top brands in the world, including Google,Proctor & Gamble, Hilton International, Rutgers
University, CreightonUniversity,Maximus, Johnson & Johnson, Deloitte Consulting, IBM, JCrew,Gradall, Moen
Faucets, American Greetings, Toys R Us, Forbes, The Wall StreetJournal, Samsonite, TheState of South
World-Class Training
Dakota Tourism, and The State ofPennsylvania Dept. of Labor & Industry.His bookInternet Marketing: An
Hour a Day (Wiley/Sybex, 2011) is considered themust-have bible of online marketing.