By

Parul P Bhati
MBA III (Year 2004-05)
Shree Leuva Patel Trust MBA Mahila College
Amreli�365 601 GJ
E-mail: vijaypithadia@lycos.com

The Sabarkantha Districtive Milk Producers Union Limited, Himatnagar " is a milk
processing unit in the Sabarkantha district. It is also known as SABAR Dairy. The
main objective of sabar dairy is to collect milk from sabarkantha district and
manufacture different types of milk products and to customers at a lowest price.
Sabar dairy produces the different milk base products but those all products
marketed by GCMMF (Gujarat Co-operative Milk Marketing Federation Limited, Anand),
In short all major activities regarding marketing are done on the priority of the
GCMMF.

Sabar dairy have main four department are as under:

1. Production department
2. Human resource department
3. Marketing department
4. Finance department

These all four departments their activity effliciently. The human resource
department has their has their main activity like to give to training to a new
person for vacancies and select a right person for right job, give promotion to
the employee. The Production department has their main activity to collect milk
and check it among different according to guaranty distributes it among different
sections and manufactured product.

The finance department has a main duty to utilize scare resources effectively and
to manage the financial resources. The marketing department does its activity
under GCMMF.

History & Development

In 1990, the 'UNISEF' Team visited the Sabarkantha district & they tries to
improve milk industry Sabazrkantha for this objective they select Himatnagar for
establishing milk processing unit. This is their recommendation to start the dairy
on Co-operative bases to improve milk industry in Sabarkantha district.

" The Sabarkantha District Co-operative Milk Producers Union Ltd, Himatnagar" was
also known as Sabar dairy in Gujarat. Sabar dairy was established before forty
years, that means 27th November 1964.

Sabar dairy was registered with the name of "The Sabarkantha District Co-operative
Milk Producer's Union Ltd., Himatnagar" and also gets the certificate of ISO-9002.

In Gujarat Sabar dairy is one of the leading milk producing unit.

The company has achieved the following national level awards and State level
Awards during different years:

The national productivity Award for years 1987-88(2nd rank), 1989-90(1st), and
1990-91 (1st) and for years1997-98, 1999-2000 (certificate of merit).
2. The Vikas Ratna award for year 1995(1st)

3. The National safety council awards for years 1992 and 2001 (1st rank)

The Gujarat safety council Awards for years 1996(1st ) and 2000(certificate of
merit)

CONCLUSION

After doing the project on sabar dairy conclude that there is very simple
distribution channel. The main competitor has advantage of Personal selling .The
marketing of all products manufactured by sabar dairy are marketed by GCMMF ltd.
All the products manufactured sold under the brand name of "AMUL" .the
advertising, distribution of the products and development of the marketing
policies are performed by GCMMF ltd. The main competitors of amul are Nestle,
Glexco, Royal, Cadbury & other private dairy. Local Milkmen are main competitors
of the sabar dairy. This is a good exa, mple of co-operative organization.

Bibliography

The annual report of the company (2004-2005)

Financial management,
Pandey I M,
8th edition,
Vikas publishes house pvt ltd.